Innovación y disrupción
Oradores que analizan cómo se transforman las industrias y cómo las organizaciones pueden liderar el cambio en lugar de seguirlo
Speakers Associates represents 390 speakers on Innovación y disrupción, including Kemal Apaydin, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Stevenson, Nilofer Merchant, Itai Green, Lucy Bullivant, Rita McGrath y Katja Schipperheijn.
Most leadership teams know they need a position on generative AI and immersive technology, yet very few can tell the difference between a real commercial use case and an expensive pilot. Vendors arrive with demos, internal teams chase tools, and the strategy stays vague. The hard work is choosing which technologies actually belong inside the business model and which are noise.
Boards are being asked to make calls on artificial intelligence and health technology before the evidence base has settled. Most senior teams have a strong grasp of the hype cycle and a weak grasp of what the science actually supports, where the ethical exposure sits, and which innovations will reach customers and workforces inside the planning horizon. The gap between confident vendor pitches and defensible internal judgement is widening.
Strategy decks rarely fail on the page. They fail in the gap between intent and the daily behaviour of the people meant to execute. Senior teams know what good looks like, yet under pressure they default to the habits that built the current performance ceiling, not the ones required to move beyond it.
Most organisations say they value creativity and then design every system around predictability. People learn quickly which parts of themselves to bring to work and which to leave at the door. The cost shows up as flat engagement scores, cautious teams, and ideas that never reach the room where decisions get made.
Most leadership teams cannot articulate the basic scientific systems that their business depends on. When resources tighten, supply chains fracture or new technologies arrive faster than the strategy cycle, the gap between executive intuition and physical reality becomes a serious commercial risk. Foresight at this depth is rare, and almost never delivered with clarity.
Most leadership teams still make their biggest calls inside a small room of senior people who broadly agree with each other. The cost is slow decisions, narrow options, and innovation programmes that surface the same ideas the company already has. The harder question is how to widen the input set, employees, customers, partners, networks, without losing speed or accountability.
Most large organisations are drowning in their own processes. Meetings, reports, approvals and rules accumulate faster than anyone removes them, and the cost is not just time, it is the disappearance of space to think, decide and innovate. Leaders keep adding initiatives on top of a system that is already saturated, then wonder why nothing moves.
Sustainable advantage has collapsed for most early-stage businesses. Distribution is cheap, features are copied within weeks, and capital alone no longer protects a category position. The companies that hold ground are the ones whose customers, contributors and earliest believers are bound to the product by something the balance sheet cannot buy.
Boards now treat climate and nature risk as material, but most still cannot link soil, food and land use to portfolio decisions in any concrete way. Sustainability strategy stops at carbon accounting and supplier audits, while the underlying assets, farmland, water, biodiversity, continue to degrade. The leaders who get this right turn regeneration into long-term yield. The ones who do not are quietly underwriting losses they have not yet booked.
Cities are being asked to decarbonise, densify, and absorb new populations through infrastructure that was not designed for any of those things. Most planning systems still optimise for delivery, not for long-term liveability or social cohesion. The hard question is no longer whether to retrofit and rebuild, but how to do it without producing places people will struggle to live in twenty years from now.
Growth businesses fail more often than they scale, and the reasons sit closer to ordinary management discipline than to strategy. Founders raise money, hire the wrong people, mistake activity for traction, and discover late that the controls were never built. Senior leaders inside larger companies face the inverse problem: how to back, integrate or learn from the entrepreneurs they fund or acquire, without importing the chaos.
Large, multi-year programmes fail less often on technology than on coordination. The risk sits in holding a coalition of governments, suppliers and scientific egos together long enough to deliver, and in recovering credibility when something visible goes wrong. Most leadership models assume conditions far simpler than this.