Värdebaserat ledarskap
Talare som utforskar hur principbaserat beslutsfattande skapar förtroende, kultur och långsiktig affärsframgång
Speakers Associates represents 53 speakers on Värdebaserat ledarskap, including Joy Poole, Neri Karra Sillaman, Shela Gobertina von Trapp, Caspar Veldkamp, Kristen Clarke, Sacha Romanovitch, Jean Asselborn, Michelle Moore, Dr Alan O'Neill och Rashmi Airan.
Most service programmes train the frontline and leave the culture behind them untouched. The result is scripted warmth that customers see through and staff stop believing in. The real problem sits further up: the values, behaviours and leadership decisions that decide what it actually feels like to work there, and therefore what it feels like to buy from there.
Inclusion policies sit on the intranet while the people they were written for keep leaving, stalling, or burning out. Senior leaders need someone who can name the structural reasons for that, not the comfortable ones. The work is governance and culture, redesigned together, by someone who has done both.
Trust inside organisations is thinner than the org chart suggests. Senior leaders are being asked to hold culture together through restructure, talent loss and contested ground on inclusion, often without the lived authority that earns followership in a hard moment. The gap is not strategy. It is whether people will move when the leader speaks.
Setbacks rarely arrive at convenient moments, and senior teams know the cost of a leader who cannot recover their judgment after one. The harder question is what people draw on when the timeline blows up, the plan stops working, and the next twelve months are a rehabilitation rather than a sprint. Composure under sustained adversity is a learned discipline, and most organisations do not teach it.
Most organisations are adopting AI faster than their leaders can define what human leadership is actually for. Emotional judgment is being automated by default, not by design. The competitive advantage now belongs to organisations that treat empathy as a measurable capability, not a management soft skill.
Most culture programmes do not survive contact with a reorganisation, a layoff round or a new hybrid policy. The values on the wall are not the values people actually use to decide what to do on a difficult Tuesday. The gap between stated culture and operating culture is where engagement, retention and trust quietly come apart.
Some shocks rewrite a person’s working life overnight. A violent attack, a serious diagnosis, a sudden loss; the question afterwards is not whether to keep going, but how to lead, work, and decide while still recovering. Organisations rarely have a language for that, and the people inside them rarely have a model to follow.
Boards with European exposure are operating in a security environment that has not existed since the Cold War. The eastern flank of NATO is no longer a map feature, it is a live variable that shapes energy costs, supply routes, capital flows, and political risk across the continent. Leaders want a view from inside the countries that have been living with this reality for decades, not commentary from the outside.
Most boards now treat China as a first-order commercial and political risk, but the intelligence reaching them is thin, often filtered through analysts who have never lived there. Leaders need someone who can translate Beijing’s signals, from Party statements to economic policy, into decisions about supply chains, market exposure, and talent. They also need a sober read on what a more contested US-China relationship actually changes for the next five years.
Boards are being asked to make capital, supply chain and operating decisions against a backdrop where the rules-based order is no longer holding the shape it did a decade ago. The questions arriving in the boardroom are no longer about exposure to a single market or single conflict. They are about how to operate when allies disagree, when sanctions logic shifts mid-cycle, and when a posture on Ukraine, Israel or China can move a regulator, a customer or an employee base.
Personal accountability collapses in most organisations the moment conditions turn genuinely difficult. Leaders invest heavily in resilience programmes, but rarely in the culture of honest personal ownership that makes resilience possible. The gap between stated values and actual behaviour is widest precisely when it matters most.
Every major organisation now has a climate commitment on record. Far fewer have a strategy that can survive contact with regulators, investors, and the actual trajectory of global policy. The gap between a net-zero announcement and a credible, board-level plan is where reputational and legal exposure is quietly accumulating. Understanding how the international frameworks that govern that space were built – and where they are heading – is not optional for organisations that intend to lead.
About Värdebaserat ledarskap speakers
What to look for, and what to be careful of
Values content is easy to deliver and impossible to disagree with unless it contains a real cost. When shortlisting values-based leadership speakers, ask for an example they would use where holding to a principle was expensive, and what the consequence was; commercially, personally, or both. A speaker who cannot answer that is describing values rather than practising them.
Ask next how the material applies to a commercial organisation. A great deal of the strongest material on this subject comes from contexts where the stakes were unusually high, and it does not always transfer to a decision about a supplier or a redundancy round. Someone who can make that translation explicit is more useful than someone whose account is compelling and inapplicable.
Then ask what they believe leaders should do differently. Good answers are practical rather than motivational: how decisions are tested before they are made, who is asked, what gets written down, what happens when someone raises an objection. The aim is that your organisation behaves consistently when it is under pressure, and that comes from process as much as from conviction.
Be careful of two things. First, a session booked to repair a reputation after an incident will be read by your teams as exactly that, and they will be right. If something has happened, the session needs to acknowledge it. Second, this subject attracts speakers with powerful personal accounts which is great, but a powerful account is not necessarily the same as transferable guidance. Both can be present. Check that the second one is.
Formats, audiences and session design
This subject works in two quite different ways depending on the audience.
For a large audience; an all-staff event, a conference, an awards dinner, it works as a keynote of 40 to 45 minutes with questions, and the value is a shared reference point. A speaker who has held a difficult line and can explain the cost gives your teams a concrete example rather than an abstraction.
For a leadership team it works best as a working session, usually a half day and deliberately small. The material is a current or approaching decision, examined against what the organisation says it stands for. Those sessions are more uncomfortable and considerably more useful. A moderated conversation is often the better format, because senior audiences would rather test the argument than receive it.
The most common design error is choosing the audience by seniority rather than by purpose. If the aim is that difficult decisions are made differently, the session belongs with the people who make them, and that may be a small group. If the aim is that your teams understand why an unpopular decision was taken, the audience is everyone, and the session should be honest about the cost rather than presenting the decision as obvious.
Timing relative to an event matters. A session held while an issue is unresolved is heard as positioning. A session held once the outcome is known can be genuinely useful, including where the outcome was not good.
What a values-based leadership speaker costs
Values-based leadership is usually priced within the broader leadership/culture keynote market rather than as a separate fee category.
A professional values-based leadership speaker typically costs between $5,000 and $40,000 (or £3,000 to £30,000 in the UK, with recognised business leaders and high-demand authors usually at £15,000–£30,000+).
Globally prices range from $2,500 for emerging niche experts to over $150,000 for global celebrity thought leaders.
These are planning ranges, not fixed rates; a relevant specialist with a strong corporate track record can often command a higher fee even without celebrity status.
Budget beyond the fee and allow separately for:
- Travel, accommodation, and expenses.
- Bespoke research, content adaptation, workshops, or facilitated breakouts.
- International travel, multi-day attendance, or exclusivity requirements.
A virtual keynote may be less expensive because it removes travel and event-day logistics, though the actual discount varies by speaker and format.
For a standard 45-60 minute in-person keynote to a corporate leadership audience, a sensible budget is £8,000 to £15,000 ($11,000 to $20,000) for a credible, non-celebrity, nationally-based values-based leadership speaker.
How far ahead to book
Enquiries divide sharply. Planned sessions follow the usual pattern of six to ten weeks, with six weeks achievable. Sessions prompted by an event arrive with much less notice, and this is the subject where that happens most often.
If you are working at short notice because something has happened, be aware that speed is rarely the thing that determines whether the session helps. Whether it acknowledges the situation honestly matters far more, and that requires a proper briefing. A session arranged in three weeks with a thorough briefing will do more than one arranged in eight with a superficial one.
Availability is tighter than average because a number of the speakers on this subject hold demanding public or executive positions, and their diaries are governed by those rather than by speaking commitments. Dates can be withdrawn at short notice as a result. If one particular speaker is essential to your plan, secure the date as early as possible and accept that a substitute may be needed.
For planned leadership sessions, the constraint is usually your own decision cycle rather than the diary. The session is most valuable shortly before a difficult decision has to be taken, which means working backwards from that point rather than from a convenient date.
Värdebaserat ledarskap speakers in their own words
Värdebaserat ledarskap speakers: frequently asked questions
How is this different from purpose-driven leadership?
Purpose is about direction: what the organisation is for and where it is going. Values are about constraint: what it will not do, and how it behaves when doing the right thing is expensive. They are often booked together and they answer different questions.
Something has gone wrong and we want to respond. Is a values-based leadership speaker appropriate?
It can be, provided the session acknowledges what happened. Your teams will connect the booking to the event whether or not the session does, so a session that avoids the subject is read as avoidance. Sessions held after an outcome is known work better than sessions held while an issue is unresolved.
Most of the strong speakers here come from high-stakes backgrounds. Does that transfer to a commercial organisation?
Sometimes, and it is worth testing. Ask the speaker directly how the material applies to a decision about a supplier, a redundancy round or a market withdrawal. Those who can make the translation explicit are more useful than those whose account is compelling but specific to their own circumstances.
Should this go to the whole organisation or just the leadership team?
Decide by purpose rather than by seniority. If you want difficult decisions made differently, the audience is the people who make them, and the group may be small. If you want your teams to understand why an unpopular decision was taken, the audience is everyone.
What should we expect a leader to do differently afterwards?
Look for practical changes: how a decision gets tested before it is taken, who is consulted, what is recorded, and what happens when someone objects. Consistency under pressure comes from process as much as from conviction, and process is what a session can realistically change.
All speakers on Värdebaserat ledarskap
- Andrew McMillan
- Anj Handa
- Anton Gunn
- Aoife Mannion
- Belinda Parmar
- Brant Menswar
- Brickman Allen
- Bronisław Komorowski
- Carrie Gracie
- Caspar Veldkamp
- Chris Gardner
- Christiana Figueres
- Dame Katherine Grainger DBE
- Danny Bent
- Deborah Meaden
- Dr Alan O'Neill
Show all 53 speakers
- Dr Makaziwe Mandela
- Francis Fukuyama
- Gina Miller
- Helen Clark
- Howard Schultz
- Jan Peter Balkenende
- Jean Asselborn
- Jeffrey Pfeffer
- John Mattone
- Joy Poole
- Karl Burrows
- Kemba Smith Pradia
- Kerry Washington
- Kristen Clarke
- Kumi Naidoo
- Lene Gammelgaard
- María Belón
- Maria Ressa
- Mariana Atencio
- Michelle Moore
- Neri Karra Sillaman
- Nicola Green
- Princess Rym Ali
- Raphael Rowe
- Rashmi Airan
- Roger Delves
- Roger Steare
- Ruth Hunt
- Sacha Romanovitch
- Sam Silverstein
- Seyi Akiwowo
- Shela Gobertina von Trapp
- Simon Sinek
- Sue Garrard
- Suzy Walton
- Tom Turcich
- Vaclav Klaus