Business Model Innovation

Why organisations work with Tye Caldwell He built a venture-backed marketplace inside an industry with almost no tech infrastructure, took it to more than 1,000 cities, and exited it. The arc is rare and instructive. He pairs 26 years as a working salon operator with the founder seat, giving him operator credibility that pure tech founders cannot replicate. He has been through the full investor cycle, accelerators including Google for Startups, the EY Entrepreneurs Access Network, accelerator wins, growth pressure, and an acquisition under strain. The lessons are first-hand. He addresses economic mobility and the practical mechanics of creating earning opportunities in underserved markets, drawn from a marketplace that did exactly that for independent stylists and barbers. He is comfortable in front of corporate audiences and small business audiences, having spoken at Google, on Rolling Stone Culture Council panels, and at continuing education events where his book is part of the curriculum. Biography highlights Cofounder and former Chief Strategy Officer, ShearShare, acquired November 2024 Winner, Judges’ Favorite, Google Demo Day 2018 (first Texas startup to win) 2024 EY Entrepreneurs Access Network cohort member Pitchbook Black Founder to Watch 2023; Power 100 Business Leaders of Color 2023 Author, “Mentored by Failure: A 5-Point Guide to Long-Term Success in the Beauty & Style Industry,” used in continuing education curricula 26 years as a master barber-stylist and former owner of an award-winning Dallas salon Biography ShearShare started not as an app but as a workaround. Caldwell, running an award-winning Dallas salon, noticed that stylists and barbers wanted day leases rather than long contracts. He spent three years manually matching cosmetologists to empty chairs before building the platform. By the time the company won Judges’ Favorite at Google Demo Day 2018, the operating model had already been pressure-tested by a working salon owner. The company went on to reach more than 1,000 cities, secured a corporate partnership with JC Penney’s salon network, and was selected for the 2024 EY Entrepreneurs Access Network cohort. In November 2024, ShearShare was acquired by a strategic buyer in the industry and the Caldwells exited. The full arc, identification of an underserved category, accelerator traction, growth capital, partnership wins, and an acquisition under financial strain, gives Caldwell unusual range as a commentator on what scale actually costs. He pairs that founder track with 26 years inside the industry he disrupted. He is a master barber-stylist, an educator, an advisory board member for beauty schools, and the author of “Mentored by Failure,” a #1 bestselling guide used in continuing education curricula. Operator credibility runs through the work, not as a marketing line but as the source of the thesis. His most cited talks address how to lead a startup when the seat is peerless, how to translate operator expertise into a tech founder’s commercial vocabulary, and how marketplaces can be designed to move earnings into underserved communities. He has been recognised as a Pitchbook Black Founder to Watch and a Power 100 Business Leader of Color, and his work has been profiled in Fast Company, the New York Times, Forbes and TechCrunch. Key speaking topics B2B marketplace founding and scaling Operator-to-tech-founder transition Economic mobility through platform design Startup CEO resilience and decision-making Co-founder partnerships and founder relationships Accelerator and venture capital experience Small business growth in the beauty and services industry Ideal for Founders, scale-up CEOs, and venture-backed leadership teams Corporate innovation, marketplace and platform business unit leads Diversity and supplier development teams sourcing operator-credible voices Industry associations and continuing education programmes in beauty, barbering and services Audience outcomes A founder account of building a marketplace inside a low-tech, fragmented industry The operational reality of moving from owner-operator to venture-backed CEO Specifics on how accelerators, corporate partnerships and capital cycles played out across one company’s arc A practitioner view of how marketplace design can create earnings access in underserved markets Direct lessons from an acquisition under financial pressure, not a polished exit narrative

Why organisations work with David Gandy He has lived both sides of a licensing deal, as the face of Dolce & Gabbana’s Light Blue for more than a decade and as the founder designing and pricing his own range at M&S. He built Wellwear from a clear commercial insight, that softness and fabric performance were an unworked seam between loungewear and everyday apparel, and translated it into a sellable category. His BoF 500 listing and first-ever male BFC Model of the Year nominations give him standing with fashion, retail, and luxury audiences that few outsiders can match. He speaks from inside the consumer press, as a long-running British GQ car reviewer, British Vogue blog contributor and former Telegraph Men columnist, which shapes how he thinks about voice and media. Biography highlights Face of Dolce & Gabbana from 2006 and the Light Blue fragrance from 2007, shot by Mario Testino. Only male model to appear more than once on the Forbes highest-paid models list; widely cited as the highest-grossing male model in history. First male nominated for British Fashion Council Model of the Year (2010); nominated again in 2012; appointed to the BFC committee launching London Collections: Men. Designer of the David Gandy for Autograph range at Marks & Spencer across underwear, sleepwear, swim and loungewear from 2014. Founder of David Gandy Wellwear (2021), an apparel label built around fabric performance and everyday wellbeing, now stocked at M&S. Listed in Business of Fashion’s BoF 500; regular contributor to British GQ, British Vogue and the Telegraph. Biography Light Blue launched in 2007 with a Mario Testino shoot, an 11-million-view online reel and a fifty-foot billboard in Times Square. The male figure at the centre of the campaign was a 27-year-old British model who had won a daytime television competition six years earlier. That campaign, and the decade-plus of Dolce & Gabbana work that followed, turned David Gandy into the highest-grossing male model on record and the only male to feature on the Forbes list of highest-paid models more than once. What happened after the campaigns is more useful to a business audience. Gandy used the visibility to build a product business. A long-running collaboration with Marks & Spencer produced the David Gandy for Autograph range, moving across underwear, sleepwear, swim and loungewear. In 2021 he launched David Gandy Wellwear, a label built around a specific commercial thesis, that everyday clothing could compete on fabric performance and wellbeing rather than on logo or silhouette. His institutional footprint tracks the same arc. The British Fashion Council made him its first male Model of the Year nominee in 2010, nominated him again in 2012, and placed him on the committee that launched London Collections: Men. Business of Fashion has named him among the BoF 500. He writes for British GQ as its car reviewer, has blogged for British Vogue since 2011, and has held columns at the Telegraph and Evening Standard. For a corporate audience, the specific value is the inside view: what a licensing deal looks like from the talent side, what it takes to move a recognisable name into an owned label, and why most celebrity brands fail the test that Wellwear was built to pass. Key speaking topics Personal brand building in consumer markets Licensing and brand partnerships in luxury and retail Category creation in apparel Founding a consumer label from an established name Menswear design and the premium high street Media voice, column writing and press strategy Ambassadorship and long-form brand alignment Ideal for Consumer brand, luxury and retail leadership teams working on licensing or founder-led ranges Marketing and creative directors briefing long-form brand campaigns Retail and wholesale conferences in fashion, lifestyle and wellbeing Corporate hospitality audiences where a recognisable cultural name adds pull Audience outcomes A founder’s view of how a celebrity licensing deal is negotiated, structured and sustained A concrete read on why the Wellwear category was built the way it was, including fabric, fit and price positioning A working sense of what a twenty-year commercial relationship with a global fashion house actually requires A sharper question set for any team considering a celebrity partnership or an own-label extension

Why organisations work with Amy Thomson A founder who has actually built and sold in consumer markets twice, once in brand communications with Nike, Microsoft and Instagram as clients, and once in femtech with a venture-backed app and a Penguin-published book underneath it. Specific operating knowledge of category creation in stigmatised territory: how to position, fundraise, and market around hormonal health without the wellness-industry shortcuts that erode trust. A published Penguin title grounded in research from gynaecologists, endocrinologists and nutritionists, which means consumer health and pharma teams get a speaker with editorial credibility, not just a founder pitch. A first-person account of hormonal burnout as a CEO that resonates with leadership audiences, then connects to a commercial argument about why workforce health is being misread by employers. Biography highlights Founder and CEO, Moody Month, awarded “Top Female Health App” by Apple Author, Moody: A 21st Century Hormone Guide, Penguin Founder, SEEN brand agency, clients including Nike, Microsoft, RBS, Instagram and Diageo; sold to Captivate Group Co-founder, Future Girl Corp, with Sharmadean Reid, partnered with Google and Diageo Sociology, Goldsmiths, University of London Keynote engagements include Apple HQ and Vogue Biography Most consumer health products built for women have been designed without a serious commercial thesis attached to female physiology. Thomson started Moody Month to close that gap, building a venture-backed app that tracks hormonal and mental health across the menstrual cycle. Apple named it “Top Female Health App” and featured it on the App Store Today Tab. Her route to femtech was operational. She founded SEEN at 23, a brand and content agency working with Nike, Microsoft, RBS, Instagram and Diageo, before selling the company to Captivate Group. A hormonal burnout, driven by years of high-intensity client work, forced her to stop. The decision to study what had happened to her body became the foundation for Moody and for her Penguin book, Moody: A 21st Century Hormone Guide, which draws on gynaecologists, endocrinologists and nutritionists rather than wellness orthodoxy. That dual track, agency exit then femtech category creation, gives her a particular usefulness to consumer health, FMCG and pharma teams trying to build credibly in physiology markets. She has co-founded Future Girl Corp with Sharmadean Reid, partnered Google and Diageo into that programme, and raised institutional capital around a product category most investors still find awkward to underwrite. The commercial argument she makes is concrete: hormonal health is a consumer market that has been mispriced by incumbents and underserved by wellness branding. For leadership audiences, the burnout story carries a sharper edge than the wellness circuit typically allows. It is told by a founder who walked away from a profitable agency, rebuilt around a physiological problem her own body forced her to take seriously, and then commercialised the answer. Key speaking topics Femtech and women’s health as a commercial category Consumer brand building in stigmatised markets Founder-led category creation Hormonal health, data and machine learning Raising venture capital as a female founder Burnout, physiology and executive performance Ideal for CMOs, brand directors and consumer innovation teams in FMCG, pharma and health Investor audiences in femtech, digital health and consumer technology Founder programmes and scale-up leadership networks Boards and leadership teams reviewing workforce health beyond standard wellbeing programming Audience outcomes A working commercial frame for women’s health as a consumer category, not a CSR line A founder’s account of fundraising in stigmatised markets, with the patterns that move investors A first-person view of hormonal burnout at CEO level and what it changed about her operating model A clearer read on why hormonal data is becoming a serious input for consumer product and workforce health

Why organisations work with Hubertus Porschen He speaks to mid-market boards from inside the same world. As the elected federal chairman of Die Jungen Unternehmer from 2015 to 2018, he represented Germany’s young Mittelstand owners directly to policymakers and to ASU/Die Familienunternehmer. He has built and run digital businesses, not just advised on them. App-Arena and iConsultants give him a working vocabulary for what actually breaks when a traditional company tries to digitise a business model. His book Digitaler Suizid frames digital inertia as an existential risk to German firms, an argument that lands with audiences who have heard the optimistic version too often. He works in German and English with equal credibility, which matters for groups whose senior leadership sits across DACH and the wider European market. Biography highlights Federal Chairman, Die Jungen Unternehmer (BJU), 2015 to 2018, the young-entrepreneurs body within the ASU/Die Familienunternehmer association. Doctorate in economics, University of Marburg, with a dissertation on the academic entrepreneur. Author of Digitaler Suizid, on the digitalisation gap in the German economy. Founder and operator of multiple digital ventures including App-Arena GmbH; partner at iConsultants GmbH. Lecturer at Niederrhein University of Applied Sciences and the University of Cologne. Listed in Top 100 Speakers Excellence 2026 by Speakers Excellence. Biography The German Mittelstand is one of the most successful industrial structures in Europe. It is also one of the slowest to absorb new technology. That tension defines the working subject matter of Hubertus Porschen. He spent three years, from 2015 to 2018, as federal chairman of Die Jungen Unternehmer, the young-entrepreneurs wing of the ASU/Die Familienunternehmer association. The role put him in regular contact with policymakers in Berlin and with several thousand owner-managers running mid-sized German firms. The work that followed, as a speaker and as a founder, builds directly on that constituency. His operating experience is the second pillar. App-Arena, an online marketplace for social media applications, and iConsultants, a digital advisory practice, gave him direct exposure to the gap between digital strategy decks and the messy reality of changing how a 150-person company actually works. His book Digitaler Suizid develops the argument: German firms that treat digitisation as a marketing project rather than an operating one are quietly removing themselves from their own future. Today his keynote work concentrates on artificial intelligence: specifically the question of how a board moves from “AI-interested” to “AI-ready” without paralysing the operating business in the process. He lectures at Niederrhein University of Applied Sciences and the University of Cologne, holds a doctorate from the University of Marburg, and is listed in Speakers Excellence’s Top 100 for 2026. Key speaking topics Artificial intelligence in mid-market operations Digital transformation in family-owned and Mittelstand businesses Entrepreneurship and founder leadership Innovation and disruption in traditional industries Change management across generational workforces Digital business model design Ideal for Boards and executive teams of family-owned and Mittelstand firms in DACH CEOs, COOs and digital leaders confronting an AI adoption gap Industry associations and chambers of commerce convening member firms Founder networks and entrepreneurship programmes in German-speaking markets Audience outcomes A clearer sense of where their organisation sits on the line between AI-interested and AI-ready A working argument for why digital inertia is a strategic, not operational, risk Specific examples of how German mid-market companies have moved digital initiatives out of pilot Vocabulary to talk to a sceptical board about AI without leaning on vendor language

Why organisations work with Robert Tercek He has run the digital businesses he now advises on. President of Digital Media at OWN, first SVP of Digital Media at Sony Pictures, Creative Director at MTV. That operating record gives his framing weight that pure analysts cannot match. Vaporized won the 2016 International Book of the Year at the Frankfurt Book Fair from a field of 10,000 titles. The thesis, that whole categories of physical product and intermediary dissolve into software, has held up across a decade of platform and AI shifts. He works in long horizons. General Creativity, his advisory firm, is built around scenario work and ten-year strategic planning, not next-quarter trend commentary, which suits boards making capital-allocation decisions on AI, metaverse and infrastructure. He treats emerging technology as a governance problem, not a hype cycle. His current speaking on the industrial metaverse, digital twins and platform power foregrounds the questions executives and policymakers actually have to answer. Biography highlights Author of Vaporized: Solid Strategies for Success in a Dematerialized World, named 2016 International Book of the Year by getAbstract at the Frankfurt Book Fair. Former President of Digital Media, OWN: The Oprah Winfrey Network. Sony Pictures Entertainment’s first Senior Vice President of Digital Media. Creative Director at MTV, where he helped launch the network across more than 20 international markets. Founder and CEO of General Creativity, advising Fortune 500 clients including AT&T, IBM, Microsoft, Google, Hewlett Packard Enterprise and NBC Universal. Strategic Advisor to the Johnny Carson Foundation and the Carson Center for Emerging Media Arts, University of Nebraska-Lincoln; taught the first interactive media course at USC School of Cinematic Arts. Biography Whole categories of business have already been replaced by software, and most boards still treat that as a channel question. Retail shelves, classroom hours, hotel desks, broadcast schedules, payment rails: each one has been thinned out or absorbed into a platform layer. The pattern Tercek named “dematerialisation” in 2015 is the same pattern now driving the AI and platform conversation in 2026. That naming is documented. Vaporized: Solid Strategies for Success in a Dematerialized World won the 2016 International Book of the Year at the Frankfurt Book Fair, selected by getAbstract editors from a field of 10,000 business titles. A decade on, the book reads less like prediction and more like a manual that incumbents wish they had taken seriously when it landed. The credibility comes from operating, not commentary. Tercek was Creative Director at MTV when the network launched into more than 20 international markets, Sony Pictures Entertainment’s first SVP of Digital Media when multiplayer games first ran in a browser, and President of Digital Media at OWN when Oprah Winfrey’s 2009 webcasts pulled the largest live online education audience on record. He now runs General Creativity, advising Fortune 500 clients on digital transformation and long-horizon strategy. His current work focuses on the industrial metaverse, digital twins and the governance questions sitting underneath platform power: who owns the rules, who carries the risk, and what serious organisations should be building rather than buying. He is also a Strategic Advisor to the Carson Center for Emerging Media Arts at the University of Nebraska-Lincoln and holds, with collaborators, 12 US patents covering decentralised entertainment and cryptocurrency systems. Key speaking topics Dematerialisation and the virtual economy Industrial metaverse and digital twins Digital transformation strategy Platform power and technology governance AI, automation and the future of work Long-range scenario planning under exponential change Decentralised systems and Web3 Ideal for Boards and CEOs setting ten-year capital allocation against AI, platform and infrastructure shifts Chief Strategy Officers, Chief Digital Officers and transformation leads in incumbent industries facing software-driven disruption Industrial, energy and infrastructure leaders evaluating digital twin and industrial metaverse investments Policy, regulatory and public-sector audiences working on platform governance and technology risk Audience outcomes A working model for spotting which parts of a business are most exposed to dematerialisation, and on what time horizon A clear read on where the industrial metaverse and digital twins create real operating advantage, and where they do not A sharper framework for ten-year scenario planning that survives short-term hype cycles Specific reference points from MTV, Sony, OWN and current Fortune 500 advisory work, not generic futurist commentary

Why organisations work with Manuel Maqueda He teaches the working mechanics of circular and regenerative economics at Harvard’s Division of Continuing Education, and built the equivalent programmes at UC Berkeley Extension and UCLA Extension. The intellectual content has been tested on senior professional audiences for years. He co-founded the Plastic Pollution Coalition and runs SUPER, a certification programme that operationalises single-use plastics elimination inside real businesses. The advice is operator-grade, not lecture-grade. He bridges sustainability and AI through Viento.ai, applying machine learning to climate disaster response. Boards facing both decarbonisation and AI agendas get one voice across both. His client list includes Google, NASA, Salesforce, LinkedIn, Dell, Uber, Santander and the New Plastics Economy Conference. He is fluent across deep-tech, financial services and policy audiences. He delivers in English and Spanish, useful for Iberian, Latin American and Pan-American programmes where most sustainability authorities are anglophone only. Biography highlights Special Program Instructor, Applied Circular Economics and Regenerative Economics, Harvard University Division of Continuing Education. Architect of the Circular Economy Program at UCLA Extension and the Circular Economy online course at UC Berkeley Extension. Co-founder, Plastic Pollution Coalition; CEO and co-founder, SUPER (Single-Use Plastics Elimination or Reduction). Co-founder, Viento.ai, applying machine learning to climate disaster response. Adviser to the Long Now Foundation; producer associated with the award-winning documentary Albatross on plastic pollution. Author of the forthcoming book The Meaning Economy on regenerative economics; speaking clients include Google, NASA, Salesforce, LinkedIn, Dell, Uber and Santander. Biography Most sustainability programmes inside large companies are still organised around doing less harm. They count carbon, swap materials, and add disclosures, while the core business model continues to extract, consume and discard. The leaders running them know the gap, and they are looking for a credible account of what an actual circular or regenerative business looks like. That account is the working content of Manuel Maqueda’s teaching at Harvard’s Division of Continuing Education, where he is Special Program Instructor in Applied Circular Economics and Regenerative Economics. He built the equivalent programmes at UCLA Extension and UC Berkeley Extension. The frame he uses is practical: maintain the value of materials, components and products in use; eliminate waste and pollution by design; and where possible restore natural capital rather than only protecting it. His authority is not only academic. He co-founded the Plastic Pollution Coalition, a global alliance on plastics, and runs SUPER, a tiered certification programme for businesses eliminating single-use plastics from their operations. Through Viento.ai he co-founded a venture applying machine learning to climate disaster response, which gives him a working view of where AI helps and where it does not in the climate agenda. Maqueda has advised the Long Now Foundation, contributed to the documentary Albatross, and speaks for clients including Google, NASA, Salesforce, LinkedIn, Dell and the New Plastics Economy Conference. His forthcoming book The Meaning Economy sets out his case that only regenerative thinking provides a serious framework for the next phase of climate action and commercial reinvention. Key speaking topics Circular economy strategy and implementation Regenerative economics and business models Plastic pollution and materials innovation Sustainability failure modes inside large organisations Supply chain redesign for circularity AI for climate resilience and disaster response Ideal for Boards and executive committees of consumer goods, retail, materials and industrial companies revisiting their sustainability strategy. Chief Sustainability Officers, Chief Supply Chain Officers and Chief Strategy Officers preparing the next ESG operating cycle. Innovation, R&D and product leaders responsible for materials choices and packaging redesign. Policy, public sector and city government audiences working on plastics, circularity and climate adaptation. Audience outcomes A working distinction between eco-efficiency, circular and regenerative business models, and where each one actually applies. The specific failure patterns that make corporate sustainability programmes stall, and what to do instead. A view of where AI changes the climate and resilience agenda for executives, and where it does not. Language and examples senior leaders can use with their board when proposing a more ambitious sustainability operating model.

Why organisations work with Mónica Muriel She has built two B Corp certified businesses, Zurita Madrid and NEST Solutions, and speaks from the position of someone who has signed the supplier contracts, not someone advising from outside. Operating experience inside Chinese textile supply chains, including blockchain-enabled traceability, gives her a credible voice on what regulators and auditors will actually accept. She translates circular and regenerative business models into commercial decisions that protect margin, useful for boards under pressure on both ESG and price. A double legal and business background and a Hult Executive MBA mean she briefs equally well to compliance, commercial, and sustainability leaders in the same room. Biography highlights Founder and CEO, Zurita Madrid, B Corp certified sustainable fashion business launched in Shanghai in 2015. Founder and CEO, NEST Solutions, B Corp certified consultancy applying Zurita’s methods to third-party textile and consumer goods companies. Global Executive MBA, Hult International Business School. Double degree in Law and Business Administration, Universidad Autonoma de Madrid. Associate, WAS (Women Action Sustainability), the Spanish women-led sustainability network. More than 15 years operating between Shanghai and Madrid across fashion and impact businesses. Biography Most sustainability strategies are written in headquarters and executed thousands of miles away, inside factories the brand does not own. The work that closes that gap, on materials, traceability, audits, and supplier behaviour, is what now decides whether an ESG commitment is operating substance or marketing. Mónica Muriel has built two B Corp certified businesses on the operating side of that question. Zurita Madrid, launched in Shanghai in 2015 with two Hult Executive MBA classmates, is a sustainable fashion label built around traceable supply, ethical production, and circular design. NEST Solutions takes the methods, certifications and supplier relationships developed for Zurita and applies them to third parties in textiles and consumer goods. Her training is unusually well matched to the brief. A double degree in Law and Business Administration from Universidad Autonoma de Madrid gives her a working grasp of the regulatory side. A Global Executive MBA from Hult gives her the commercial discipline. Fifteen years between Shanghai and Madrid gives her something rarer in the speaker market: direct experience of how Asian supply chains actually behave when a brand asks them to change. She is an associate of WAS, the Spanish women-led sustainability network, and a regular voice on circular economy, regenerative business models, and blockchain-enabled traceability. The argument she brings to a boardroom is not that sustainability is morally right. It is that the companies treating it as an operating discipline today are the ones that will still be able to sell into European markets when the next compliance cycle lands. Key speaking topics Sustainable and regenerative business models Circular economy in textiles and consumer goods Supply chain traceability and certification Blockchain in supply chain verification B Corp practice and corporate impact Fashion industry transformation Women, culture and sustainability Ideal for Boards and executive teams committing to ESG targets that must now be evidenced in the supply chain Chief sustainability officers, heads of supply chain, and procurement leaders in consumer goods, fashion, and retail Founders and growth-stage CEOs designing circular or impact-led business models Industry associations and women-in-business networks focused on sustainability leadership Audience outcomes A clearer picture of what regulators and auditors will accept as evidence of supply chain sustainability Working examples of how circular and regenerative models hold up commercially A founder’s account of what changes and what does not when a business pursues B Corp certification A grounded view of Asian, and specifically Chinese, supply chain dynamics from someone who has operated inside them

Why organisations work with Guillem Graell He ran brand, digital and direct-to-fan at FC Barcelona between 2017 and 2021, a period in which the club’s digital products generated over one billion euros. Few speakers have operated a P and L of that size in this category. He built Barça Studios and BarçaTV+ from scratch into a direct-to-consumer business valued at more than 250 million euros, giving him a working blueprint for content as a revenue line, not a marketing cost. He took the club’s social footprint past 400 million followers and made it the first football club with 10 million YouTube subscribers, with engagement that consistently led the global sports rankings. He is now building, not retired. As co-founder of D2F Partners he designs, operates and funds direct-to-fan brands, so the case material in any keynote is current rather than archival. He teaches brand strategy at UPF Barcelona School of Management and marketing management at ESADE, which forces him to translate operating experience into frameworks that other leaders can use. Biography highlights Chief Marketing Officer, FC Barcelona, 2017 to 2021. Co-founder and Managing Partner, D2F Partners, building direct-to-fan businesses in sport and entertainment. Founder of Barça Studios and BarçaTV+, a direct-to-consumer venture valued at over 250 million euros. Earlier brand and marketing roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu Group and Accenture. Faculty at UPF Barcelona School of Management (Master in Brand Strategy, since 2014) and ESADE Business School (Master in Marketing Management). Industrial Engineering, Universitat Politecnica de Catalunya, and General Management Programme (PDG), IESE Business School. Biography Sports clubs were among the first consumer brands to discover that their audience was bigger than their stadium and worth more than their broadcast deal. Between 2017 and 2021, FC Barcelona had to act on that fact, and the person running brand, digital and direct-to-fan inside the club was Guillem Graell. As Chief Marketing Officer, he rebuilt the club’s commercial relationship with its supporters around a direct-to-consumer model. He founded Barça Studios and launched BarçaTV+, a venture later valued at more than 250 million euros, alongside subscription, content and product lines that pushed digital revenue past one billion euros. The social audience grew past 400 million followers, and the club became the first in football to cross 10 million YouTube subscribers. His route into that role was unusual for sport. Industrial engineering at the Universitat Politecnica de Catalunya, the General Management Programme at IESE, and brand and commercial roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu and Accenture. The FMCG discipline of building emotional brands at scale travelled with him into one of the most-watched sporting institutions in the world. He now co-runs D2F Partners with Enric Llopart, the club’s former digital director, designing and funding direct-to-fan businesses for other sports and entertainment brands. He teaches brand strategy at UPF Barcelona School of Management and ESADE, which is where the operating playbook from Barça gets pressure-tested against other categories trying to own their audience. Key speaking topics Direct-to-consumer strategy in sport and entertainment Building and monetising LoveBrands Digital business models and content as revenue Brand transformation in legacy organisations Audience, community and fan engagement at scale Innovation in marketing and commercial models Ideal for CMOs, Chief Brand Officers and Chief Digital Officers in consumer-facing categories CEOs and boards of sports, entertainment, media and lifestyle businesses Heads of direct-to-consumer, content and digital product Marketing and growth leadership teams reframing how they own customer relationships Audience outcomes A working view of how a billion-euro digital and direct-to-fan business actually gets built and run Practical reference points for moving from audience metrics to commercial outcomes A clearer line between brand strategy, content investment and direct revenue Useful comparisons between sport, entertainment and other consumer categories trying to own the customer A confident perspective on where digital products, subscriptions and community fit inside a brand P and L

Why organisations work with Adolfo Fernandez Operator perspective from inside the two platforms reshaping global retail. He has led commercialisation strategy for Google Shopping’s mid-market segment and now Global Product Strategy and Operations for TikTok’s eCommerce advertising suite. A working framework for cross-border growth, drawn from running Google’s internationalization advisory practice for the mid-market. It addresses the question most growth-stage companies misjudge: when domestic plateau means it is time to enter a new market, and on what terms. Recognised by the World Economic Forum, which invited him into its Expert Network on Retail, Consumer Goods and Lifestyle, and Digital Communications. That credential signals depth that bureau platforms alone cannot. Comfort across three buyer registers: regulators and policy bodies (UN, WTO), executive education audiences (IE Business School, MIT), and corporate boards. Leaders get a speaker who can move between policy frame and operating frame without losing either. Delivery in English, Spanish, Italian and Portuguese, which makes him useful for European and Latin American leadership audiences that other Silicon Valley operators cannot reach without translation. Biography highlights Global Director of Product Strategy and Operations for eCommerce advertising at TikTok, based in San Francisco Former Google leader: Business Development Manager for Spain and Portugal, Global Program Manager for Internationalization advisory, and Google Shopping commercialisation strategy lead for the SMB segment World Economic Forum Expert Network member since 2019 in Retail, Consumer Goods and Lifestyle, and Digital Communications Speaker at more than 200 international conferences, including United Nations and World Trade Organization platforms Guest lecturer at IE Business School and MIT MA in International Management, IE Business School; BA in Business Administration, University of Santiago de Compostela Biography Most companies still treat international expansion as a sequencing problem: which market next, in what order, on what timeline. The harder question is platform-shaped. Discovery, conversion and brand association now run through a small number of global commerce environments, and the rules of entry differ across them. That is the terrain Adolfo Fernandez works in. He is currently Global Director of Product Strategy and Operations for eCommerce advertising at TikTok, where he leads product strategy, product marketing and go-to-market for the platform’s commerce advertising suite. The role sits at the centre of one of the most consequential shifts in consumer attention of the last five years. Before TikTok, he spent close to a decade at Google. He started as Business Development Manager for Spain and Portugal in 2015, then took over Google’s Internationalization advisory services for the mid-market in 2018, before moving to San Francisco to lead Google Shopping commercialisation strategy for the SMB segment. The arc gave him an unusual vantage on how mid-sized firms actually win, and lose, in cross-border digital commerce. His public-facing work has reached the UN and the World Trade Organization, executive audiences at IE Business School and MIT, and the World Economic Forum, which invited him into its Expert Network on retail, consumer goods and digital communications in 2019. He works in English, Spanish, Italian and Portuguese, which extends his reach into European and Latin American audiences that most Silicon Valley operators cannot serve directly. Key speaking topics Digital commerce and platform strategy International growth and market entry Retail technology and consumer behaviour Brand building in digital-first markets Innovation and product strategy Future of work in technology-led organisations Ideal for Boards and executive teams of mid-market and large companies planning international growth CMOs, commercial directors and digital leaders rethinking discovery, paid media and conversion economics Retail, consumer goods and lifestyle leadership teams reassessing platform dependency Executive education and leadership development audiences in Europe and Latin America Audience outcomes A clearer read on how Google and TikTok are changing the economics of consumer attention and commerce A practical lens for deciding when and how to enter new international markets A working distinction between innovation and creativity inside large organisations Specific examples of how digital-native brands have built relevance and speed without losing core values

Why organisations work with Louise Laing She has run the operating model she now sells advice on. As CEO of Shrimps she grew revenue by 240% and brought the business into positive EBITDA within three years, with senior prior roles at Burberry and Reiss in sourcing, development and supply chain. PhygitalTwin and Phygen give her a working technical view of how AI compresses pattern engineering and digital-to-physical production, not a consultant’s overview of the field. She translates between creative directors, production heads and technology teams. Heritage fashion businesses lose months because those three functions speak different languages; she has worked inside all three. Recode the Curriculum, the foundation she leads, gives her a credible voice on closing the technology confidence gap among young women, which connects her commercial work to a wider workforce question senior buyers care about. Biography highlights Founder, PhygitalTwin (2022), an AI platform converting 3D designs into game-ready digital assets and production-ready physical files. Founder, Phygen, AI-native pattern engineering platform. Former CEO, Shrimps (London fashion brand). Drove 240% revenue growth and positive EBITDA within three years. Senior leadership roles previously held at Burberry and Reiss, in sourcing, product development and supply chain. Founder, Recode the Curriculum, a foundation supporting girls into technology and entrepreneurship. Speaker at the World Economic Forum, Davos (January 2024, Phygital Wednesday with CV Labs and Phygicode). Contributor to The Interline. Biography Pattern engineering is the part of the fashion supply chain almost no one outside the industry sees. It is also where six to eight weeks of every new garment is spent. Louise Laing has built her last decade of work around the question of what happens when that cycle collapses to hours. PhygitalTwin, the company she founded in 2022, is an AI SaaS platform that converts a single 3D design into two commercial outputs: a rigged, game-ready digital skin and a print-ready file for physical merchandise. Phygen, a parallel venture, automates the pattern, grading and tech-pack work that traditionally sits between designer and factory. Both are built on a thesis she has lived inside: fashion’s waste problem is structural, and the solution sits in the production model rather than the marketing one. Before founding either company, she ran a fashion business. As CEO of Shrimps she grew revenue by 240% and took the company into positive EBITDA within three years, while protecting the brand’s creative identity. Earlier senior roles at Burberry and Reiss gave her direct operational experience of sourcing, product development and supply chain at scale, which is the operating context most heritage brands now have to redesign. Her wider work includes Recode the Curriculum, a foundation introducing girls to technology as a creative and entrepreneurial pathway. She has spoken at the World Economic Forum in Davos and writes for The Interline on fashion, gaming and brand strategy in virtual environments. Key speaking topics AI in fashion design and product development 3D and on-demand production Phygital fashion and the digital-to-physical product chain Supply chain optimisation in heritage and emerging brands Sustainability through production model redesign Entrepreneurship and scaling a fashion business Women and girls in technology Ideal for Boards and executive teams in fashion, retail and consumer brands considering operational redesign around AI. Heads of product, sourcing and supply chain looking for a working view of digital-to-physical workflows. Innovation, transformation and digital leaders in adjacent industries (consumer goods, luxury, sportswear) studying fashion as a sector ahead on phygital. Programme leads building gender-balanced technology talent pipelines. Audience outcomes A clearer operating picture of where AI compresses real cost and time in product development. Specific examples of how 3D, on-demand and digital twin technology change unit economics in a brand business. A view of phygital fashion as a commercial category, with the brand and IP questions it raises. An entrepreneur’s perspective on running a creative business through an operational reinvention.

Why organisations work with Jenny Fleiss She has built a consumer business from a Harvard Business School idea to a publicly listed company, and a separate venture inside Walmart’s Store No. 8 incubator. That gives a board credible answers on both routes into a new market. She speaks from inside the operating cockpit of conversational commerce and AI-driven personalisation, not from a strategist’s deck. Jetblack used text and machine learning to handle real customer requests at scale. Her seat at Initialized Capital and prior investing work put her across hundreds of early-stage decks in e-commerce, consumer and AI. She can tell a corporate audience which startup behaviours are worth importing and which are noise. She brings board-level perspective from listed and private companies including The Lanvin Group, Shutterfly and Rent the Runway, which lets her translate founder language into governance language an audit and risk committee will understand. Biography highlights Co-founder and board member, Rent the Runway, the New York-listed designer rental company she started with Jennifer Hyman in 2008. Founder and former CEO of Jetblack, the conversational commerce startup launched inside Walmart’s Store No. 8 incubator in 2018. Former Partner at Initialized Capital, the seed-stage venture firm, where she led e-commerce, consumer and AI investing. Independent director, The Lanvin Group (since 2022); board member, Shutterfly (since 2019); board member, Arteza. MBA, Harvard Business School; BA in Political Science, Yale University, cum laude. Recognised on Fortune’s 40 Under 40 (2012), Inc. 30 Under 30 (2010), Forbes Disruptors 2013, and Fast Company’s Most Influential Women in Technology. Biography Renting a designer dress through a website was not an obvious business in 2008. Jenny Fleiss and Jennifer Hyman started Rent the Runway from a Harvard Business School idea and turned it into a publicly listed consumer company. The work needed to be done in unglamorous places: dry cleaning logistics, returns flows, fit data, inventory forecasting. The brand sat on top of an operations problem. A decade later, Walmart asked her to build a startup inside its corporate body. Jetblack was a text-based, AI-assisted personal shopping service for high-spending New York households, incubated inside Store No. 8. The product taught Walmart what conversational commerce actually costs to run, what humans still have to do behind the model, and where machine learning genuinely earns its keep in retail. That double track, founder of a venture-backed unicorn and intrapreneur inside a Fortune 1 retailer, is what makes her useful in a corporate room. She has lived the trade-offs between speed and brand risk, between founder autonomy and parent-company governance, between AI promise and operating reality. Her investing work at Initialized Capital and as an angel adds a third lens: which early-stage signals are worth a corporate’s attention and which are theatre. Her board work at The Lanvin Group, Shutterfly, Rent the Runway and Arteza puts her in front of the same governance questions her audiences face. Boards want innovation, but they also want explanations. Key speaking topics Building and scaling consumer internet businesses Conversational commerce and AI in retail Corporate venture building and intrapreneurship Customer data and personalisation at scale Female founders and the funding gap Early-stage investing in consumer and AI Board governance for innovation programmes Ideal for CEOs and divisional presidents in retail, consumer goods and direct-to-consumer brands Heads of innovation, corporate venture and new ventures inside large incumbents Chief digital, chief data and chief AI officers responsible for customer-facing AI deployment Founder communities, accelerator cohorts and women-in-business leadership programmes Audience outcomes A clearer view of which startup behaviours translate into a corporate parent and which collapse on contact with it. A working vocabulary for what conversational commerce and AI personalisation actually require to run at scale. A board-level frame for sponsoring internal ventures: what to measure, what to protect, when to wind down. A grounded read on the current early-stage consumer and AI investment market from someone who has sat on both sides of the table.

Why organisations work with Henry Coutinho-Mason He brings a working method for trend-driven innovation, set out in Trend-Driven Innovation and refined across a decade as Managing Director of TrendWatching, rather than a curated list of things happening now. His second book, The Future Normal, co-written with WSJ bestseller Rohit Bhargava, gives executive audiences a structured view of the thirty shifts most likely to reshape the next decade, tailored by sector. He has delivered more than 100 keynotes and workshops across 30+ countries for Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens, Google, HP and Marriott, so the material is already pressure-tested on senior corporate audiences. His AI sessions are built around a people-first innovation strategy, not a tools tour, which lands with leaders who need to commit capital and organisational focus rather than pilot for the sake of it. The 3Space track record, recognised by the FT/Citi Urban Ingenuity Awards and NESTA New Radicals, gives him operator credibility beyond the commentary layer. Biography highlights Co-author, The Future Normal: How We Will Live, Work and Thrive in the Next Decade, with Rohit Bhargava (Ideapress). Co-author, Trend-Driven Innovation: Beat Accelerating Customer Expectations. Former Managing Director, TrendWatching. Guest lecturer, HEC Paris. Co-founder, 3Space; European winner of the FT/Citi Urban Ingenuity Awards, commended by Fast Company World Changing Ideas, selected by NESTA New Radicals. Keynote and workshop engagements with Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens, Telefonica, HP, Google, GE, Accenture, and Marriott. Biography Most large organisations know their customer expectations are moving. What they struggle with is turning that awareness into a pipeline of decisions a board will back. That gap, between trend awareness and commercial commitment, is where Coutinho-Mason does his work. He spent roughly a decade at TrendWatching, ending as Managing Director of what became one of the most widely referenced consumer trend intelligence firms in the world. That run produced a method, published as Trend-Driven Innovation, for converting shifting customer expectations into concrete innovation bets rather than observations. His second book, The Future Normal, written with Wall Street Journal bestselling author Rohit Bhargava, maps thirty ideas and instigators shaping the next decade, from generative AI to biophilic design. Leadership teams at Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens and others have booked versions of the material tailored to their sector, often as the opening frame for a strategy offsite. Alongside the speaking and advisory work, he co-founded 3Space, a social enterprise that turns empty commercial property into space for charities and community groups. It won the European section of the FT/Citi Urban Ingenuity Awards and was commended by Fast Company’s World Changing Ideas, a proof point that the innovation method travels beyond the corporate setting into organisations that have to ship results with little margin for error. Key speaking topics Trend-driven innovation Consumer and customer expectations Strategic foresight People-first AI strategy Future of retail, work and cities Business model innovation Growth strategy Ideal for CSOs and heads of strategy commissioning a multi-year innovation agenda CMOs and customer experience leaders recalibrating propositions against shifting expectations Chief innovation officers and transformation leads looking for a repeatable method, not a trend deck Executive offsites and board sessions opening a decade-horizon strategy conversation Audience outcomes A shared vocabulary for distinguishing durable consumer shifts from short-cycle noise A working framework for translating trend signals into specific innovation bets A sharper view of where generative AI changes the economics of their category, and where it does not Concrete examples of how peer-scale organisations have already moved, drawn from cross-sector research A clear set of questions to take back to strategy, product and marketing teams