Business Model Innovation

Why organisations work with Hubertus Porschen He speaks to mid-market boards from inside the same world. As the elected federal chairman of Die Jungen Unternehmer from 2015 to 2018, he represented Germany’s young Mittelstand owners directly to policymakers and to ASU/Die Familienunternehmer. He has built and run digital businesses, not just advised on them. App-Arena and iConsultants give him a working vocabulary for what actually breaks when a traditional company tries to digitise a business model. His book Digitaler Suizid frames digital inertia as an existential risk to German firms, an argument that lands with audiences who have heard the optimistic version too often. He works in German and English with equal credibility, which matters for groups whose senior leadership sits across DACH and the wider European market. Biography highlights Federal Chairman, Die Jungen Unternehmer (BJU), 2015 to 2018, the young-entrepreneurs body within the ASU/Die Familienunternehmer association. Doctorate in economics, University of Marburg, with a dissertation on the academic entrepreneur. Author of Digitaler Suizid, on the digitalisation gap in the German economy. Founder and operator of multiple digital ventures including App-Arena GmbH; partner at iConsultants GmbH. Lecturer at Niederrhein University of Applied Sciences and the University of Cologne. Listed in Top 100 Speakers Excellence 2026 by Speakers Excellence. Biography The German Mittelstand is one of the most successful industrial structures in Europe. It is also one of the slowest to absorb new technology. That tension defines the working subject matter of Hubertus Porschen. He spent three years, from 2015 to 2018, as federal chairman of Die Jungen Unternehmer, the young-entrepreneurs wing of the ASU/Die Familienunternehmer association. The role put him in regular contact with policymakers in Berlin and with several thousand owner-managers running mid-sized German firms. The work that followed, as a speaker and as a founder, builds directly on that constituency. His operating experience is the second pillar. App-Arena, an online marketplace for social media applications, and iConsultants, a digital advisory practice, gave him direct exposure to the gap between digital strategy decks and the messy reality of changing how a 150-person company actually works. His book Digitaler Suizid develops the argument: German firms that treat digitisation as a marketing project rather than an operating one are quietly removing themselves from their own future. Today his keynote work concentrates on artificial intelligence: specifically the question of how a board moves from “AI-interested” to “AI-ready” without paralysing the operating business in the process. He lectures at Niederrhein University of Applied Sciences and the University of Cologne, holds a doctorate from the University of Marburg, and is listed in Speakers Excellence’s Top 100 for 2026. Key speaking topics Artificial intelligence in mid-market operations Digital transformation in family-owned and Mittelstand businesses Entrepreneurship and founder leadership Innovation and disruption in traditional industries Change management across generational workforces Digital business model design Ideal for Boards and executive teams of family-owned and Mittelstand firms in DACH CEOs, COOs and digital leaders confronting an AI adoption gap Industry associations and chambers of commerce convening member firms Founder networks and entrepreneurship programmes in German-speaking markets Audience outcomes A clearer sense of where their organisation sits on the line between AI-interested and AI-ready A working argument for why digital inertia is a strategic, not operational, risk Specific examples of how German mid-market companies have moved digital initiatives out of pilot Vocabulary to talk to a sceptical board about AI without leaning on vendor language

Why organisations work with Robert Tercek He has run the digital businesses he now advises on. President of Digital Media at OWN, first SVP of Digital Media at Sony Pictures, Creative Director at MTV. That operating record gives his framing weight that pure analysts cannot match. Vaporized won the 2016 International Book of the Year at the Frankfurt Book Fair from a field of 10,000 titles. The thesis, that whole categories of physical product and intermediary dissolve into software, has held up across a decade of platform and AI shifts. He works in long horizons. General Creativity, his advisory firm, is built around scenario work and ten-year strategic planning, not next-quarter trend commentary, which suits boards making capital-allocation decisions on AI, metaverse and infrastructure. He treats emerging technology as a governance problem, not a hype cycle. His current speaking on the industrial metaverse, digital twins and platform power foregrounds the questions executives and policymakers actually have to answer. Biography highlights Author of Vaporized: Solid Strategies for Success in a Dematerialized World, named 2016 International Book of the Year by getAbstract at the Frankfurt Book Fair. Former President of Digital Media, OWN: The Oprah Winfrey Network. Sony Pictures Entertainment’s first Senior Vice President of Digital Media. Creative Director at MTV, where he helped launch the network across more than 20 international markets. Founder and CEO of General Creativity, advising Fortune 500 clients including AT&T, IBM, Microsoft, Google, Hewlett Packard Enterprise and NBC Universal. Strategic Advisor to the Johnny Carson Foundation and the Carson Center for Emerging Media Arts, University of Nebraska-Lincoln; taught the first interactive media course at USC School of Cinematic Arts. Biography Whole categories of business have already been replaced by software, and most boards still treat that as a channel question. Retail shelves, classroom hours, hotel desks, broadcast schedules, payment rails: each one has been thinned out or absorbed into a platform layer. The pattern Tercek named “dematerialisation” in 2015 is the same pattern now driving the AI and platform conversation in 2026. That naming is documented. Vaporized: Solid Strategies for Success in a Dematerialized World won the 2016 International Book of the Year at the Frankfurt Book Fair, selected by getAbstract editors from a field of 10,000 business titles. A decade on, the book reads less like prediction and more like a manual that incumbents wish they had taken seriously when it landed. The credibility comes from operating, not commentary. Tercek was Creative Director at MTV when the network launched into more than 20 international markets, Sony Pictures Entertainment’s first SVP of Digital Media when multiplayer games first ran in a browser, and President of Digital Media at OWN when Oprah Winfrey’s 2009 webcasts pulled the largest live online education audience on record. He now runs General Creativity, advising Fortune 500 clients on digital transformation and long-horizon strategy. His current work focuses on the industrial metaverse, digital twins and the governance questions sitting underneath platform power: who owns the rules, who carries the risk, and what serious organisations should be building rather than buying. He is also a Strategic Advisor to the Carson Center for Emerging Media Arts at the University of Nebraska-Lincoln and holds, with collaborators, 12 US patents covering decentralised entertainment and cryptocurrency systems. Key speaking topics Dematerialisation and the virtual economy Industrial metaverse and digital twins Digital transformation strategy Platform power and technology governance AI, automation and the future of work Long-range scenario planning under exponential change Decentralised systems and Web3 Ideal for Boards and CEOs setting ten-year capital allocation against AI, platform and infrastructure shifts Chief Strategy Officers, Chief Digital Officers and transformation leads in incumbent industries facing software-driven disruption Industrial, energy and infrastructure leaders evaluating digital twin and industrial metaverse investments Policy, regulatory and public-sector audiences working on platform governance and technology risk Audience outcomes A working model for spotting which parts of a business are most exposed to dematerialisation, and on what time horizon A clear read on where the industrial metaverse and digital twins create real operating advantage, and where they do not A sharper framework for ten-year scenario planning that survives short-term hype cycles Specific reference points from MTV, Sony, OWN and current Fortune 500 advisory work, not generic futurist commentary

Why organisations work with Guillem Graell He ran brand, digital and direct-to-fan at FC Barcelona between 2017 and 2021, a period in which the club’s digital products generated over one billion euros. Few speakers have operated a P and L of that size in this category. He built Barça Studios and BarçaTV+ from scratch into a direct-to-consumer business valued at more than 250 million euros, giving him a working blueprint for content as a revenue line, not a marketing cost. He took the club’s social footprint past 400 million followers and made it the first football club with 10 million YouTube subscribers, with engagement that consistently led the global sports rankings. He is now building, not retired. As co-founder of D2F Partners he designs, operates and funds direct-to-fan brands, so the case material in any keynote is current rather than archival. He teaches brand strategy at UPF Barcelona School of Management and marketing management at ESADE, which forces him to translate operating experience into frameworks that other leaders can use. Biography highlights Chief Marketing Officer, FC Barcelona, 2017 to 2021. Co-founder and Managing Partner, D2F Partners, building direct-to-fan businesses in sport and entertainment. Founder of Barça Studios and BarçaTV+, a direct-to-consumer venture valued at over 250 million euros. Earlier brand and marketing roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu Group and Accenture. Faculty at UPF Barcelona School of Management (Master in Brand Strategy, since 2014) and ESADE Business School (Master in Marketing Management). Industrial Engineering, Universitat Politecnica de Catalunya, and General Management Programme (PDG), IESE Business School. Biography Sports clubs were among the first consumer brands to discover that their audience was bigger than their stadium and worth more than their broadcast deal. Between 2017 and 2021, FC Barcelona had to act on that fact, and the person running brand, digital and direct-to-fan inside the club was Guillem Graell. As Chief Marketing Officer, he rebuilt the club’s commercial relationship with its supporters around a direct-to-consumer model. He founded Barça Studios and launched BarçaTV+, a venture later valued at more than 250 million euros, alongside subscription, content and product lines that pushed digital revenue past one billion euros. The social audience grew past 400 million followers, and the club became the first in football to cross 10 million YouTube subscribers. His route into that role was unusual for sport. Industrial engineering at the Universitat Politecnica de Catalunya, the General Management Programme at IESE, and brand and commercial roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu and Accenture. The FMCG discipline of building emotional brands at scale travelled with him into one of the most-watched sporting institutions in the world. He now co-runs D2F Partners with Enric Llopart, the club’s former digital director, designing and funding direct-to-fan businesses for other sports and entertainment brands. He teaches brand strategy at UPF Barcelona School of Management and ESADE, which is where the operating playbook from Barça gets pressure-tested against other categories trying to own their audience. Key speaking topics Direct-to-consumer strategy in sport and entertainment Building and monetising LoveBrands Digital business models and content as revenue Brand transformation in legacy organisations Audience, community and fan engagement at scale Innovation in marketing and commercial models Ideal for CMOs, Chief Brand Officers and Chief Digital Officers in consumer-facing categories CEOs and boards of sports, entertainment, media and lifestyle businesses Heads of direct-to-consumer, content and digital product Marketing and growth leadership teams reframing how they own customer relationships Audience outcomes A working view of how a billion-euro digital and direct-to-fan business actually gets built and run Practical reference points for moving from audience metrics to commercial outcomes A clearer line between brand strategy, content investment and direct revenue Useful comparisons between sport, entertainment and other consumer categories trying to own the customer A confident perspective on where digital products, subscriptions and community fit inside a brand P and L

Why organisations work with Adolfo Fernandez Operator perspective from inside the two platforms reshaping global retail. He has led commercialisation strategy for Google Shopping’s mid-market segment and now Global Product Strategy and Operations for TikTok’s eCommerce advertising suite. A working framework for cross-border growth, drawn from running Google’s internationalization advisory practice for the mid-market. It addresses the question most growth-stage companies misjudge: when domestic plateau means it is time to enter a new market, and on what terms. Recognised by the World Economic Forum, which invited him into its Expert Network on Retail, Consumer Goods and Lifestyle, and Digital Communications. That credential signals depth that bureau platforms alone cannot. Comfort across three buyer registers: regulators and policy bodies (UN, WTO), executive education audiences (IE Business School, MIT), and corporate boards. Leaders get a speaker who can move between policy frame and operating frame without losing either. Delivery in English, Spanish, Italian and Portuguese, which makes him useful for European and Latin American leadership audiences that other Silicon Valley operators cannot reach without translation. Biography highlights Global Director of Product Strategy and Operations for eCommerce advertising at TikTok, based in San Francisco Former Google leader: Business Development Manager for Spain and Portugal, Global Program Manager for Internationalization advisory, and Google Shopping commercialisation strategy lead for the SMB segment World Economic Forum Expert Network member since 2019 in Retail, Consumer Goods and Lifestyle, and Digital Communications Speaker at more than 200 international conferences, including United Nations and World Trade Organization platforms Guest lecturer at IE Business School and MIT MA in International Management, IE Business School; BA in Business Administration, University of Santiago de Compostela Biography Most companies still treat international expansion as a sequencing problem: which market next, in what order, on what timeline. The harder question is platform-shaped. Discovery, conversion and brand association now run through a small number of global commerce environments, and the rules of entry differ across them. That is the terrain Adolfo Fernandez works in. He is currently Global Director of Product Strategy and Operations for eCommerce advertising at TikTok, where he leads product strategy, product marketing and go-to-market for the platform’s commerce advertising suite. The role sits at the centre of one of the most consequential shifts in consumer attention of the last five years. Before TikTok, he spent close to a decade at Google. He started as Business Development Manager for Spain and Portugal in 2015, then took over Google’s Internationalization advisory services for the mid-market in 2018, before moving to San Francisco to lead Google Shopping commercialisation strategy for the SMB segment. The arc gave him an unusual vantage on how mid-sized firms actually win, and lose, in cross-border digital commerce. His public-facing work has reached the UN and the World Trade Organization, executive audiences at IE Business School and MIT, and the World Economic Forum, which invited him into its Expert Network on retail, consumer goods and digital communications in 2019. He works in English, Spanish, Italian and Portuguese, which extends his reach into European and Latin American audiences that most Silicon Valley operators cannot serve directly. Key speaking topics Digital commerce and platform strategy International growth and market entry Retail technology and consumer behaviour Brand building in digital-first markets Innovation and product strategy Future of work in technology-led organisations Ideal for Boards and executive teams of mid-market and large companies planning international growth CMOs, commercial directors and digital leaders rethinking discovery, paid media and conversion economics Retail, consumer goods and lifestyle leadership teams reassessing platform dependency Executive education and leadership development audiences in Europe and Latin America Audience outcomes A clearer read on how Google and TikTok are changing the economics of consumer attention and commerce A practical lens for deciding when and how to enter new international markets A working distinction between innovation and creativity inside large organisations Specific examples of how digital-native brands have built relevance and speed without losing core values

Why organisations work with Louise Laing She has run the operating model she now sells advice on. As CEO of Shrimps she grew revenue by 240% and brought the business into positive EBITDA within three years, with senior prior roles at Burberry and Reiss in sourcing, development and supply chain. PhygitalTwin and Phygen give her a working technical view of how AI compresses pattern engineering and digital-to-physical production, not a consultant’s overview of the field. She translates between creative directors, production heads and technology teams. Heritage fashion businesses lose months because those three functions speak different languages; she has worked inside all three. Recode the Curriculum, the foundation she leads, gives her a credible voice on closing the technology confidence gap among young women, which connects her commercial work to a wider workforce question senior buyers care about. Biography highlights Founder, PhygitalTwin (2022), an AI platform converting 3D designs into game-ready digital assets and production-ready physical files. Founder, Phygen, AI-native pattern engineering platform. Former CEO, Shrimps (London fashion brand). Drove 240% revenue growth and positive EBITDA within three years. Senior leadership roles previously held at Burberry and Reiss, in sourcing, product development and supply chain. Founder, Recode the Curriculum, a foundation supporting girls into technology and entrepreneurship. Speaker at the World Economic Forum, Davos (January 2024, Phygital Wednesday with CV Labs and Phygicode). Contributor to The Interline. Biography Pattern engineering is the part of the fashion supply chain almost no one outside the industry sees. It is also where six to eight weeks of every new garment is spent. Louise Laing has built her last decade of work around the question of what happens when that cycle collapses to hours. PhygitalTwin, the company she founded in 2022, is an AI SaaS platform that converts a single 3D design into two commercial outputs: a rigged, game-ready digital skin and a print-ready file for physical merchandise. Phygen, a parallel venture, automates the pattern, grading and tech-pack work that traditionally sits between designer and factory. Both are built on a thesis she has lived inside: fashion’s waste problem is structural, and the solution sits in the production model rather than the marketing one. Before founding either company, she ran a fashion business. As CEO of Shrimps she grew revenue by 240% and took the company into positive EBITDA within three years, while protecting the brand’s creative identity. Earlier senior roles at Burberry and Reiss gave her direct operational experience of sourcing, product development and supply chain at scale, which is the operating context most heritage brands now have to redesign. Her wider work includes Recode the Curriculum, a foundation introducing girls to technology as a creative and entrepreneurial pathway. She has spoken at the World Economic Forum in Davos and writes for The Interline on fashion, gaming and brand strategy in virtual environments. Key speaking topics AI in fashion design and product development 3D and on-demand production Phygital fashion and the digital-to-physical product chain Supply chain optimisation in heritage and emerging brands Sustainability through production model redesign Entrepreneurship and scaling a fashion business Women and girls in technology Ideal for Boards and executive teams in fashion, retail and consumer brands considering operational redesign around AI. Heads of product, sourcing and supply chain looking for a working view of digital-to-physical workflows. Innovation, transformation and digital leaders in adjacent industries (consumer goods, luxury, sportswear) studying fashion as a sector ahead on phygital. Programme leads building gender-balanced technology talent pipelines. Audience outcomes A clearer operating picture of where AI compresses real cost and time in product development. Specific examples of how 3D, on-demand and digital twin technology change unit economics in a brand business. A view of phygital fashion as a commercial category, with the brand and IP questions it raises. An entrepreneur’s perspective on running a creative business through an operational reinvention.

Why organisations work with Henry Coutinho-Mason He brings a working method for trend-driven innovation, set out in Trend-Driven Innovation and refined across a decade as Managing Director of TrendWatching, rather than a curated list of things happening now. His second book, The Future Normal, co-written with WSJ bestseller Rohit Bhargava, gives executive audiences a structured view of the thirty shifts most likely to reshape the next decade, tailored by sector. He has delivered more than 100 keynotes and workshops across 30+ countries for Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens, Google, HP and Marriott, so the material is already pressure-tested on senior corporate audiences. His AI sessions are built around a people-first innovation strategy, not a tools tour, which lands with leaders who need to commit capital and organisational focus rather than pilot for the sake of it. The 3Space track record, recognised by the FT/Citi Urban Ingenuity Awards and NESTA New Radicals, gives him operator credibility beyond the commentary layer. Biography highlights Co-author, The Future Normal: How We Will Live, Work and Thrive in the Next Decade, with Rohit Bhargava (Ideapress). Co-author, Trend-Driven Innovation: Beat Accelerating Customer Expectations. Former Managing Director, TrendWatching. Guest lecturer, HEC Paris. Co-founder, 3Space; European winner of the FT/Citi Urban Ingenuity Awards, commended by Fast Company World Changing Ideas, selected by NESTA New Radicals. Keynote and workshop engagements with Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens, Telefonica, HP, Google, GE, Accenture, and Marriott. Biography Most large organisations know their customer expectations are moving. What they struggle with is turning that awareness into a pipeline of decisions a board will back. That gap, between trend awareness and commercial commitment, is where Coutinho-Mason does his work. He spent roughly a decade at TrendWatching, ending as Managing Director of what became one of the most widely referenced consumer trend intelligence firms in the world. That run produced a method, published as Trend-Driven Innovation, for converting shifting customer expectations into concrete innovation bets rather than observations. His second book, The Future Normal, written with Wall Street Journal bestselling author Rohit Bhargava, maps thirty ideas and instigators shaping the next decade, from generative AI to biophilic design. Leadership teams at Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens and others have booked versions of the material tailored to their sector, often as the opening frame for a strategy offsite. Alongside the speaking and advisory work, he co-founded 3Space, a social enterprise that turns empty commercial property into space for charities and community groups. It won the European section of the FT/Citi Urban Ingenuity Awards and was commended by Fast Company’s World Changing Ideas, a proof point that the innovation method travels beyond the corporate setting into organisations that have to ship results with little margin for error. Key speaking topics Trend-driven innovation Consumer and customer expectations Strategic foresight People-first AI strategy Future of retail, work and cities Business model innovation Growth strategy Ideal for CSOs and heads of strategy commissioning a multi-year innovation agenda CMOs and customer experience leaders recalibrating propositions against shifting expectations Chief innovation officers and transformation leads looking for a repeatable method, not a trend deck Executive offsites and board sessions opening a decade-horizon strategy conversation Audience outcomes A shared vocabulary for distinguishing durable consumer shifts from short-cycle noise A working framework for translating trend signals into specific innovation bets A sharper view of where generative AI changes the economics of their category, and where it does not Concrete examples of how peer-scale organisations have already moved, drawn from cross-sector research A clear set of questions to take back to strategy, product and marketing teams

Why organisations work with Costantino Roselli He treats the avatar economy as an operating model, not a marketing channel. His core argument to boards is that avatar-native businesses need their own P&L, audience strategy, and creative pipeline, separate from the corporate website. He runs NTZNS as a working laboratory for the thesis, so the case studies he brings are commercial rather than conceptual. The Gabby digital fashion case, generating around $25,000 monthly within 18 months, is the worked example he uses to show what a single avatar-native operator can produce. He sits inside the institutional conversation through the Metaverse Fashion Council advisory board and the Metaverse Standards Forum, which gives boards a sense of where industry consensus is forming on interoperability, identity, and IP. He is one of the few speakers in this category who connects transmedia storytelling craft to commercial outcomes, which matters for brands that need narrative depth across owned channels, gaming, and creator platforms. Biography highlights Founder and CEO of NTZNS (NeTiZeNS), an immersive innovation studio building avatar-economy ventures. Advisory board member, Metaverse Fashion Council. Member, Metaverse Standards Forum. Speaker, Delphi Economic Forum IX, on the panel “Beyond the Hype: The Metaverse and its Future Hurdles”. Author of Million Dollar Chest: Pick Yourself and Become Unstoppable (2018). Founder of Weird Authentic People, an early digital branding agency using avatars and AI-led storytelling for client communication. Biography The avatar economy is mostly being run by the wrong people inside large companies. Marketing teams that built corporate websites are being asked to design digital fashion drops, transmedia worlds, and creator-led revenue lines, and the results read as expensive experiments rather than businesses. Roselli’s central argument is that this is structural. Avatar-first commerce demands its own operating unit. NTZNS, the studio he founded and leads, is the working test of that thesis. The company builds avatar-native ventures, mentors digital-only creators, and packages the playbook for brands trying to move past pilots. The reference case Roselli cites publicly, a fifteen-year-old creator in Argentina generating around $25,000 a month through an avatar-led fashion line, is used as a deliberate provocation to boards: a single distributed operator can already produce material revenue from this category. His institutional footprint gives the argument standing. He sits on the advisory board of the Metaverse Fashion Council, holds a seat in the Metaverse Standards Forum, and speaks regularly inside the policy circuit, including the Delphi Economic Forum panel on the metaverse and its hurdles in 2024. The point of those affiliations, in his framing, is to track where interoperability, identity, and IP standards are settling, because those are the variables that determine whether avatar businesses are durable. What separates Roselli from most metaverse commentators is that he treats storytelling as a commercial discipline. Transmedia worldbuilding, in his account, is not creative dressing on top of a technology stack. It is how avatar-native ventures earn audience loyalty across gaming, social, and owned channels at the same time, and it is the variable most brands fail to invest in seriously when they enter the category. Key speaking topics Avatar economy as an operating model Transmedia storytelling for consumer brands Generative AI in worldbuilding and creator economies Digital fashion and luxury in immersive environments Future of work, identity, and digital citizenship Metaverse standards, interoperability, and IP Ideal for CMOs, chief brand officers, and digital strategy leads at consumer brands evaluating digital fashion, gaming, and creator-led commerce. Innovation and venture teams inside fashion, luxury, beauty, entertainment, and media groups. Foresight and strategy teams looking for a substantive, commercially grounded view of the metaverse beyond the 2022 hype cycle. Audience outcomes A clear operating distinction between metaverse marketing, where existing functions can deliver, and avatar-native business, where they cannot. A specific revenue lens on digital fashion, creator commerce, and avatar IP, with named examples of what working models look like. A framework for deciding which categories of audience and revenue justify a dedicated avatar-native unit. A practical view of where standards work on interoperability and identity is heading, and what that means for long-term IP decisions.

Why organisations work with Cassandra Stavrou She has lived the operational reality of scaling a challenger consumer brand against entrenched incumbents, from cement-mixer experiments in her parents’ garage to listings in every major UK retailer. She made PROPER the first B Corp certified snacks company, then proved the model could withstand a major private equity consolidation deal, completed through Brexit and COVID. She speaks credibly to founders and corporate brand teams about the operational discipline required when purpose stops being a marketing claim and starts being an audited certification. A recognised authority on UK food and drink policy, sitting on the government’s Food & Drink Sector Council, with Veuve Clicquot New Generation and National Business Award recognition behind her. Biography highlights Founder, PROPER Snacks (PROPERCORN and PROPERCHIPS), launched 2011 MBE for services to the food industry, 2020 Veuve Clicquot New Generation Award, 2016 National Business Awards New Business of the Year, 2014 Member, UK Government Food & Drink Sector Council Board member, WARP Snacks, formed in 2021 through the Exponent-backed combination of PROPER and Eat Real Biography PROPER started in a kitchen with a cement mixer and a popcorn recipe. A decade later it was Europe’s largest independent healthier snacking business, with listings in every major UK supermarket and distribution across more than twenty countries. The category it competed in was dominated by global incumbents with budgets that dwarfed anything an independent founder could put behind shelf negotiation, marketing or supply chain. Cassandra Stavrou co-founded PROPER in 2011 and ran it as a challenger brand built on a specific premise: that healthier snacks did not have to compromise on taste, and that the business behind them did not have to compromise on its social and environmental obligations. PROPER became the first B Corp certified snacks company, embedding the standard from the inside rather than retrofitting it later. The Veuve Clicquot New Generation Award in 2016, an MBE in 2020 and a seat on the UK Government’s Food & Drink Sector Council mark a track record that goes beyond brand storytelling. The 2021 consolidation with Eat Real under private equity backer Exponent, forming WARP Snacks, gave the next test: whether the discipline that built the brand could survive the rationalisation that follows institutional capital. She speaks to founders, brand teams and boards on what changes when purpose moves from a positioning line to a binding operating constraint, and on the practical economics of building a category challenger that the incumbents eventually have to take seriously. Key speaking topics Founder-led brand building in consumer categories Scaling challenger brands against incumbents B Corp certification as an operating discipline Purpose and profit in the food and drink sector Female founders and capital UK food and drink policy Ideal for Founders and senior commercial leaders in consumer brands and FMCG Brand, marketing and category leaders in retail Investors and boards backing purpose-led businesses through scale events Conferences on entrepreneurship, sustainability and women in business Audience outcomes A working view of what changes operationally when B Corp standards are written into a consumer business from day one Honest detail on the trade-offs between speed of growth and brand integrity in a price-sensitive category The mechanics of negotiating shelf space, retailer relationships and supply chains as an independent challenger A practitioner’s account of running a founder-led business through a private equity consolidation

Why organisations work with Robbie Lyle He built the category. AFTV is the largest football fan channel globally, with 1.7 million YouTube subscribers and over a billion views, created without external investment. Most speakers on community-led media describe the trend; he set the benchmark. He owns the commercial reality of audience-first media. GFN turns over more than £1.4 million a year on a self-financed model, which gives him a working answer to the questions boards actually ask: how do you monetise community without breaking trust, and where does the margin sit. He has taken on incumbent broadcasters and won audience share on their core territory. That is a useful perspective for any organisation watching a digital-native competitor erode a category it used to dominate. His ITV documentary Football Fans Under Their Skin and his work on representation in sport give him a serious second register on race, inclusion and who gets heard in mainstream media, beyond the entrepreneurship story. Biography highlights Founder and Group CEO of Global Fan Network, parent company of AFTV and DR Sports. Founded AFTV in October 2012, now the largest football fan channel worldwide with 1.7 million YouTube subscribers and over a billion total views. Host of Channel 4’s The Real Football Fan Show, which premiered in April 2018. Subject of the 2020 ITV documentary Robbie Lyle: Football Fans Under Their Skin, on race and Black supporters in UK football. Speaker at TEDx Warwick and the Oxford Union. Listed in TechRound’s BAME 50 entrepreneurs. Biography Most of the people who broadcast football matches have never paid for a ticket. Robbie Lyle noticed that gap in 2012, borrowed a camera, and started filming Arsenal supporters outside the Emirates after every game. The channel he launched as Arsenal Fan TV is now AFTV: 1.7 million YouTube subscribers, more than a billion views, and the dominant fan media platform in world football. The business case is more interesting than the YouTube numbers. Lyle has never taken external investment. Global Fan Network, the parent company he founded and runs as Group CEO, now houses AFTV alongside DR Sports and a growing roster of fan-led channels, with turnover above £1.4 million reinvested back into the business. He has done what most legacy media companies are still trying to work out: build a direct relationship with an audience, hold it, and make it pay. That gives him a particular kind of authority on community-led commercial strategy. He can describe, from inside, how a fan channel competes with Sky and BT Sport for the same attention, why authenticity is a working business model rather than a marketing line, and what happens to the economics of a category when the most engaged audience decides it would rather watch other supporters than paid presenters. Channel 4 commissioned The Real Football Fan Show off the back of that argument in 2018. ITV’s Football Fans Under Their Skin, in 2020, used the same platform to examine race in English football and the experiences of Black supporters. He speaks at TEDx Warwick and the Oxford Union, and his TechRound BAME 50 listing reflects the entrepreneurial side of the story. The line his work draws is a useful one for any organisation thinking about audience ownership: communities that already exist are worth more than communities you try to build, and the operators who understand that tend to win the next decade of commercial media. Key speaking topics Fan-led media and audience ownership Community as a commercial model Entrepreneurship without external investment Digital disruption of incumbent broadcasters Representation and race in sports media Authentic content and brand trust Building a category-defining platform Ideal for Media, entertainment and sports businesses rethinking direct-to-audience strategy CMOs and brand leaders working on community, loyalty and creator partnerships Founders and commercial leaders scaling content businesses without venture capital DEI and culture leads programming sessions on representation in media and sport Audience outcomes A working view of how a fan-first platform takes audience share from established broadcasters A concrete commercial framework for community-led businesses that do not rely on external investment An honest read on what authenticity costs and earns inside a content business at scale Sharper questions for any organisation trying to convert audience attention into a defensible commercial position A first-hand account of representation in sport and what changes when underrepresented voices control the platform

Why organisations work with James Sinclair He runs the playbook he teaches. The Partyman Group is a roughly GBP 40 million portfolio across childcare, leisure, food and beverage, and heritage brands that he owns and operates, not advises. He has a concrete thesis on why price-led consumer businesses fail, set out in The Experience Business, and can show operators how to apply it inside their own units. He has done the hardest part of growth through acquisition in public: the 2023 rescue of Party Pieces from administration is a documented case study in buying a broken consumer brand and absorbing it. He raised GBP 700,000 from 21 lenders at 20 years old without venture capital, and has built every subsequent business on cash flow. Founders who are bootstrapped or PE-averse hear their own constraints in his story. He is direct, funny, and pitched at operators rather than boardrooms. Audiences of SME owners, franchisees, and consumer brand teams tend to leave with something they can action on Monday. Biography highlights Founder and CEO, Partyman Group: soft play centres, Twizzle Tops Day Nurseries, Marsh Farm Animal Adventure Park, Rossi Ice Cream, a grade II listed hotel, and Party Pieces. Acquired Party Pieces from the Middleton family out of administration in May 2023. Author of The Millionaire Clown and The Experience Business: Why Price-Focused Businesses Fail And What Winners Do Instead. Host of James Sinclair’s Business Broadcast podcast and a long-running YouTube channel focused on business operating decisions. Built the group without venture capital, funded through cash flow and lender-backed acquisitions. Speaks regularly across the UK and Europe to entrepreneur, SME, and franchise audiences. Biography Party Pieces was insolvent and more than GBP 2.5 million in debt when James Sinclair bought it out of administration in May 2023, adding the Middleton family’s party supplies brand to a portfolio that already included soft play centres, nurseries, a farm park, and Rossi Ice Cream. That kind of deal sits at the centre of how he has built the Partyman Group: find a distressed consumer business, buy it cheaply, and fold it into an operating model designed around experience rather than discounting. The group now reports turnover in the region of GBP 40 million. Sinclair built it without venture capital, starting at 16 as a children’s entertainer and, at 20, raising GBP 700,000 from 21 separate lenders to open his first soft play centre in Basildon. The first location hit GBP 1 million turnover inside a year. Every subsequent acquisition has been funded on cash flow and operator credibility, not equity rounds. His book The Experience Business sets out the thesis that underpins all of it: price-focused consumer businesses lose because customers are buying a feeling, and the winners are the operators who invest in the moments that feeling depends on. The Millionaire Clown, his earlier book, is the operator’s version of the same argument told through the businesses he has bought, broken, and fixed. What buyers get when they book him is not a strategist commenting on a sector. It is an owner-operator describing, specifically, how he grew a multi-brand consumer group through acquisition, what he overpaid for, what he did not, and how he keeps experience from degrading as the portfolio scales. The register is closer to a founders’ workshop than a keynote, which is why he tends to land well with SME and franchise audiences. Key speaking topics Growth through acquisition in consumer businesses Buying and turning around distressed brands Experience-led differentiation over price competition Building multi-brand portfolios without venture capital Cash flow, profitability, and operator discipline Customer acquisition for consumer and leisure brands Entrepreneurship and founder-led scaling Ideal for SME founders and owner-operators scaling consumer businesses Franchise networks and multi-site leisure, hospitality, and childcare operators M&A and corporate development leads working on distressed consumer assets Entrepreneur conferences, business schools, and founder communities Audience outcomes A working mental model for when to compete on experience and when price still matters A concrete view of how to evaluate a distressed consumer business before buying it Operator-level tactics for protecting customer experience as a portfolio adds brands A bootstrapped founder’s case for funding growth through cash flow and lenders rather than equity Specific stories, including Party Pieces, that audiences can pattern-match against their own deals