Business Strategy & Growth
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Most investment decisions in large organisations still rely on conviction, narrative, and individual judgement. The cost of that habit shows up in inconsistent returns, hidden risk concentrations, and strategies that cannot be repeated when the person leaves the room. The hard question is what it actually takes to run capital, or any high-stakes commercial decision, on systematic rules rather than gut.
The gap between technology adoption and competitive advantage is widening, most organisations are rich in tools and poor in strategic clarity. Innovation programmes proliferate while the underlying strategy remains ambiguous. The investments that should be reshaping competitive position instead generate activity, cost, and noise.
Building a premium specialist business from a small town, in a category dominated by global brands, demands a different kind of operator. Most founders never get the craft and the commercial discipline to sit in the same person. Audiences want to hear from someone who has held both lines at once.
Consumer-facing businesses live or die in public. The discipline of running an operation judged in real time by every customer, often inside someone else’s host environment, is harder than strategy decks suggest. And when those operations fail, as they do, the question of what to rebuild on rarely gets answered well.
Brands lose meaning faster than they lose customers. Senior teams can see the slide in NPS and category share, but the cause sits in cultural shifts most internal teams are not equipped to read. Reading those shifts and translating them into pricing, product and positioning decisions is where most brand strategies fail.
Sales organisations built for predictable cycles stall when the cycle breaks. Pipelines slow, sellers wait for conditions to improve, and growth becomes contingent on a market that may not return to form. Leaders need a way to keep commercial momentum when the operating environment is the variable, not a constant.
Most organisations talk about scale, urgency and creative ambition. Few have to deliver all three on a fixed date with the world watching. The hard question is how leaders assemble the right people, money and partners fast enough to make a once-only event actually happen.
Sustainability reporting and commercial strategy have remained separate disciplines in most organisations. Environmental commitments are measured in metrics that do not speak to the P&L, giving the ESG function accountability for outcomes it cannot directly influence. The missing link is a shared accounting language that lets leaders treat environmental risk as a commercial variable rather than a disclosure obligation.
The Chinese consumer is no longer a spreadsheet assumption that keeps global revenue forecasts afloat. Tastes are splintering, loyalty is provisional, and the cultural codes that sold a brand in Shanghai in 2019 are already stale. Leaders need someone who can read what is actually happening inside that market, not what the quarterly dashboards suggest.
Most strategic planning assumes a single, most-likely future. Organisations that fail mid-execution are often those with the best plans – built on one scenario rather than a map of probable outcomes. When conditions shift, teams that have modelled uncertainty act; those that have not, freeze.
Most service businesses never make the jump from a founder selling on relationships to a company that wins enterprise contracts and keeps them. The ones that do tend to share a pattern: a sharp read on where a regulated buyer is failing its own internal customers, and the discipline to build a delivery operation that survives the first big contract rather than collapses under it. Leaders rarely get a candid account of how that transition actually happens.
Running a business under public scrutiny is now the default, not the exception. Boards face hostile media, activist stakeholders and political interest in decisions that used to stay inside the room. The leaders who hold up are not the most polished communicators. They are the ones who can make a commercial call, defend it in front of fans, shareholders, parliamentarians and journalists, and keep the organisation moving while they do it.