Business Strategy & Growth speakers
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Speakers Associates represents 320 speakers on Business Strategy & Growth, including Kemal Apaydin, Arnt Eriksen, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Ritson, Olivier Sibony, Itai Green, Tom Goodwin and Rita McGrath.
Boards are being asked to bet capital across borders at the moment when borders feel least predictable. Sanctions, tariffs, China exposure, and supply chain restructuring all turn on a question most leadership teams cannot answer with data: how globalised is the world really, and where is it heading. Strategy under those conditions needs evidence, not narrative.
Boards in capital-intensive industries are being asked to decarbonise on a political timetable, fund the transition through volatile commodity cycles, and stay supplied through a fracturing energy map. The textbook answers stop working when the gas comes from a sanctioned country and the renewables build-out lags the policy commitment. Few people have made these decisions at the scale of a national champion, with sovereign and shareholder pressure on both sides.
Most companies still frame sustainability as a compliance cost. Boards hear sustainability commitments from one part of the business while lobbying teams fight the same policies elsewhere. The question senior leaders are asking privately is whether purpose-driven business models actually outperform, or whether this is a decade of misallocated capital.
Most large companies can run innovation labs. Few can turn them into commercial advantage. The gap between emerging technology and a working operating model is where boards lose ground to faster competitors.
Most leadership teams plan in linear increments while the technologies reshaping their industry compound exponentially. The gap between the speed of internal decision making and the speed of external change is where incumbents lose. The question is no longer whether to act on AI, robotics, biotech and space, but how to redesign the operating model so the organisation can place serious bets without breaking itself.
Brand and purpose claims have outrun the operating reality behind them. Customers, employees and regulators now test whether a stated purpose actually shapes pricing, supplier choice, product design and the way leaders behave under pressure. The work for senior teams is to make the brand promise legible inside the business, not just in the campaign.
Growth is getting harder in the markets most companies were built for. The instinct is to optimise what already works, sharpening the brand and pushing harder on the existing playbook. The more difficult question is what to build instead, and most leadership teams lack a shared framework for answering it.
Most large organisations are built to deliver predictable results. That design becomes a liability when disruption is the operating climate rather than a passing storm. Budget cycles, governance structures, and executive incentives all protect today’s business model, often at the direct expense of the next one. The companies that get displaced are rarely short of resources. They are short of the architecture to reinvent continuously while still running the core.
Most large organisations have run the obvious growth plays already. Pricing power is eroding, products are being matched within months, and incremental improvement no longer moves the market. The harder question is where to place the next bet so customers, talent, and capital choose you without hesitation.
Most strategic planning is a structured form of imitation. Organisations benchmark against competitors, adopt industry best practice, and optimise for positions that rivals are already occupying. The result is competitive intensity without competitive advantage. The question no strategy process forces a leadership team to answer is whether the thing they are building is genuinely new – or just expensive to copy.
Family-owned and founder-led businesses generate most of the world’s private wealth, yet most do not survive past the second generation. Governance, succession, and capital allocation across an owning family are treated as private matters until they become commercial crises. The discipline of running an enterprising family, the businesses, the family office, and the philanthropy, as a coherent system is largely unwritten.
Brands lose meaning faster than they lose customers. Senior teams can see the slide in NPS and category share, but the cause sits in cultural shifts most internal teams are not equipped to read. Reading those shifts and translating them into pricing, product and positioning decisions is where most brand strategies fail.