Business Strategy & Growth
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Most leadership writing is produced from the outside in. Operators who have made the hard calls at the centre of a company, the carve-outs, the layoffs, the pricing pivots, rarely sit down long enough to write them up. Boards and executive teams want guidance from someone who has lived the decision, not theorised it.
Most large organisations talk about simplicity and ship complexity. Product roadmaps grow, customer journeys fragment, internal processes accumulate, and the original argument for the business gets lost. The problem is rarely a shortage of ideas. It is the absence of a discipline for removing the wrong ones.
Most strategies fail in implementation, not in design. Boards approve digital and AI transformations that stall in pilot, restructures that lose momentum after the launch town hall, and growth plans that survive on slide decks long after the operating reality has diverged. The capability gap is rarely the strategy itself. It is the absence of an implementation discipline that translates intent into operating change.
Most organisations have run AI pilots. Very few have converted them into operating performance. The gap is no longer about technical capability; it is about strategy, governance, sourcing decisions, and the readiness of the people who have to use the systems every day.
Founders who survive their first decade hit a harder problem in the second: the brand still has their name on it, but the market has changed under them. Retail collapses, channels shift, customers age out, capital tightens. The question is no longer how to start, but how to keep the thing alive without losing the original idea.
Most commercial advantage decays the moment competitors copy it. Leaders are told to innovate, then watched as their best ideas are replicated by larger rivals with deeper pockets within a year. The harder question is how an organisation builds something competitors cannot copy even when they try, and why that requires a stack of decisions, not a single clever idea.
Digital transformation programmes still stall in the gap between the boardroom slide and the operating reality. Most leadership teams have the strategy. Few have run the messy work of converting telecoms, media and SaaS businesses from old revenue models into new ones, through acquisitions, restructurings and capital constraints. That is where the value is now decided.
Boards and investor audiences want a chair who can take a packed conference programme on financial services, markets or corporate strategy and make it land. Most moderators either default to the script or lose control of the room when a CEO goes off-message. The gap is someone who can interrogate a panel of executives with the authority of a working business journalist, then keep the day moving without losing the audience.
High-performance teams hit a wall that has nothing to do with talent. Decisions taken in fractions of a second under physical and reputational risk, repeated week after week, expose how composure, preparation and trust actually function inside an organisation. Leaders want to know what that discipline looks like from inside the cockpit, not from a textbook.
Most organisations describe innovation as a value, then run it as a series of disconnected pilots. The result is activity without compounding advantage, and customer experiences that are designed by accident rather than intent. Boards are now expected to show that innovation produces measurable growth, not slide decks.