Business Strategy & Growth
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Most founder and scale-up content is told by people whose biggest exit was a Series C round. Senior leaders who want a credible voice on building a category-creating consumer brand, surviving years of investor and retailer rejection, and selling to a global strategic for a number that moves the parent company’s results, have a very small shortlist. Authenticity and self-belief sound like soft topics until a founder has to convince a buyer at QVC, on camera, that the product actually works.
Most negotiation training teaches tactics, then leaves people to apply them in conditions where their own anxiety overrides the playbook. Senior commercial teams know the patterns: rushed concessions, defensive pricing, value left on the table at the close. The gap is not knowledge. It is what happens to skilled people when the stakes get real.
Boards are being asked to take positions on China exposure, sanctions risk, supply chain reconfiguration, and foreign investment review without a coherent operating view of any of them. The cost of getting this wrong is no longer reputational; it is structural, and it shows up in capital decisions that cannot be easily reversed. Most leadership teams lack a single voice who has worked inside trade negotiation, multilateral finance, and corporate boardrooms in the same career.
Boards now make commercial decisions inside a state-shaped landscape. Sanctions, export controls, AI rivalry and severed supply corridors are no longer background context, they are the terms on which growth, capital allocation and market access are negotiated. Most leadership teams have no internal capability to read these moves before they become balance-sheet events.
Most large consumer-facing organisations claim to be customer-led and operate as the opposite. Functions are measured on volume, conversion and cost, while the lived customer experience falls between them. Boards then ask why loyalty is eroding and acquisition costs keep climbing.
Most large organisations admire start-ups and fail to learn from them. The instincts that produce growth in a small team get diluted by process the moment a company tries to scale, and boards rarely hear the founder view in language they can act on. The harder question is what executive teams should actually copy, and what they should leave alone.
Customer attention has fragmented and the playbook for winning it has not caught up. Marketing teams are asked to defend brand share while also driving short-term revenue, often inside organisations that are restructuring or scaling at speed. The leaders who navigate this well share a habit: they hold the customer view steady while the operating model around them changes.
Senior leaders inherit organisations that need to change, then find the culture quietly resisting them. The hardest part is not the strategy. It is convincing risk-averse teams that the bigger risk is standing still, and giving them the licence to act on it.
Western brands keep treating international ecommerce as a translation problem. It is a channel problem, a payments problem and an ecosystem problem, and the platforms that win in China, the Gulf and Africa are not the ones that win in Europe. Leaders need to decide which marketplaces to build on, which to resist, and how to price the trade-off between reach and dependency.
Boards built their strategies on assumptions that no longer hold: open markets, cheap energy, predictable supply chains, and a US-led security umbrella. Sanctions, export controls, industrial policy and armed conflict now price into quarterly numbers, not just long-term scenarios. The question is no longer whether to factor geopolitics into strategy, but how to do it without freezing decisions or chasing every headline.
Most large organisations claim to value creativity and then run themselves in ways that suppress it. The cost shows up later: thinned-out brand distinctiveness, slower product reinvention, an over-reliance on data that confirms what the business already does. Leaders need a defensible account of how imagination becomes an operating capability, not a poster on the wall.
Most large organisations in emerging and developed markets are running digital transformation programmes that have stalled at the pilot stage. Boards want exponential technology translated into operating advantage, not slide decks. The harder question is whether the leadership team, the culture, and the customer model are set up to absorb it.