Innovation & Disruption
Speakers who examine how industries are reshaped — and how organisations can lead rather than follow change
Speakers Associates represents 390 speakers on Innovation & Disruption, including Kemal Apaydin, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Stevenson, Nilofer Merchant, Itai Green, Lucy Bullivant, Rita McGrath and Katja Schipperheijn.
Most organisations are still spending on marketing built around reach and repetition: buying attention from people who did not ask for it. The deeper problem is that being average in a saturated category is now functionally invisible. Organisations that have earned genuine loyalty did not do so by being louder. They did it by being worth choosing.
Most boards have approved an AI strategy and seen very little of it reach operations. The gap is not ambition or model choice. It is the absence of a workforce that can build, govern and run AI systems inside the business, and a leadership team that knows what production AI actually looks like.
Leadership teams know disruption is constant. The harder question is how to make decisions today that hold up against a future they cannot yet see. Most foresight work stalls in the slide deck, never reaching the operating choices about products, talent, and customers where the value actually sits.
Most organisations still equate growth with acquisition: more headcount, more budget, more tools, more data. The constraint is rarely the resource pool. It is the leadership instinct to chase what is missing instead of redeploying what is already in the building. Teams stall waiting for permission and capital while the answers sit unused on adjacent desks.
Most large organisations are still optimised for the linear era: long planning cycles, hierarchical control, fixed assets, internal R&D. The companies eating their margins run on a different operating logic, smaller headcount, leveraged external resources, data feedback loops, community-driven distribution. The strategic question is not whether to adopt new technology. It is whether the organisation itself is structured to compound on it.
Innovation inside large organisations rarely fails for lack of ideas. It fails because there is no shared method for finding the right ones, no way to repeat the process, and no language that connects a creative breakthrough to the operating plan. Most companies still treat innovation as a personality trait of a few teams rather than a capability the whole business can build.
Cyber risk has moved out of the IT function and onto the board agenda, but most boards still cannot say what their cyber exposure is in financial terms. At the same time, the organisations they lead are competing against decentralised networks that do not behave like firms. Both problems require leaders who can think in terms of networks rather than hierarchies.
Boards now sponsor science they do not fully understand, in fields where the ethical questions arrive faster than the regulation. Genetics, fertility, biomedical data and synthetic biology now sit on corporate roadmaps and government policy desks, but most leaders cannot interrogate the underlying claims. The gap between the people building this technology and the people accountable for it is widening.
Most boards now have an AI strategy on paper and almost no honest read on which parts of it are real. The signals coming out of Silicon Valley are loud, contradictory, and shaped by people with money to raise. Leaders need someone who has watched this exact pattern repeat through the PC, the internet, the cloud, and now generative AI, and who will say plainly which bets are durable and which are theatre.
Boards approve derivative exposures and hedging programmes whose value depends on frameworks they cannot interrogate. The cost of mispricing falls on balance sheets and pension members alike. Defined-contribution plans, in particular, are measured by their assets when their members will live on the income those assets produce.
Most large organisations have an innovation function. Few have an innovation discipline. Pilots multiply, vanguard projects get presented at the offsite, and the operating business looks the same a year later. The hard question for the leadership team is no longer whether to innovate; it is what to industrialise, what to retire, and where the next source of growth actually comes from.