Robert B Tucker
Futurist and Innovation Speaker
Robert B. Tucker is an award-winning global futurist and innovation keynote speaker with a client list that includes over 200 of the Fortune 500 companies.
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- English
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Robert B Tucker's 2025 Biography
Robert B. Tucker: Innovation Keynote Speaker and Futurist
Robert B. Tucker is president of The Innovation Resource, and an internationally recognized leader in the field of innovation. Formerly an adjunct professor at the University of California, Los Angeles, Tucker has been a consultant and keynote speaker since 1986.
His pioneering research in interviewing over 50 leading innovators was published in the book Winning the Innovation Game in l986. Since then, he has continued to publish widely on the subject, including his international bestseller Managing the Future: 10 Driving Forces of Change for the New Century, which has been translated into 13 languages. His groundbreaking book, Driving Growth Through Innovation reveals the emerging best practices of 23 innovation vanguard companies, and his latest book, Innovation is Everybody’s Business, has been recently released by John Wiley.
As one of the thought leaders in the growing Innovation Movement, Tucker is a frequent contributor to publications such as the Journal of Business Strategy, Strategy & Leadership, and Harvard Management Update. He has appeared on PBS, Bloomberg, and was a featured guest on the CNBC series The Business of Innovation.
The Innovation Resource, based in Santa Barbara, California, is a consulting firm devoted exclusively to assisting organizations seeking to improve top and bottom line performance via systematic innovation.
Tucker is a much sought after keynote speaker at conventions, company management meetings and industry conferences. Clients include over 200 of the Fortune 500 companies as well as clients in Europe, the Americas, Asia-Pacific and Australia.
Robert B Tucker's 2025 Talks & Topics
In the post-pandemic world of business, organizations and their leaders are rising rapidly or falling fast based on their ability to anticipate and creatively respond to rapid and often disruptive change. By mastering the strategies outlined in this presentation, sudden shifts in customer requirements, technological developments, and other trends can be mitigated and turned to advantage. This powerful session explores the leadership skills essential during times of extreme challenge and uncertainty and will provide you and your management team powerful new tools for turning uncertainty into clarity, and clarity into innovation agility.
Organizations are increasingly in need of high potential managers and individual contributors with the abilities and mindset to get new projects done. While professionals with functional and technical skills are valued, those with Innovation Skills are emerging as the most sought-after talent in today’s hyper-competitive age. In this practical, inspiring and highly interactive personal development session, Tucker explores powerful tools and strategies to help you and your colleagues hone your ability to seize emerging opportunities, develop new revenue sources, add value, and create unconventional solutions.
This dynamic, example-filled keynote will give you an overview of the important findings reported in Tucker’s ground-breaking book, Driving Growth Through Innovation. Tucker will take you and your colleagues behind the scenes inside the Innovation Vanguard companies. You’ll discover the latest methods for building innovation into a powerful source of growth, profits, and competitive advantage.
Programmes, workshops and services
In these practical, highly customized two and three-day innovation workshops, Robert Tucker guides you and your team through a step-by-step process of developing innovation capability in your company. Tucker helps you identify what you and your organization must do to create and implement a systematic, sustainable process of innovation to out-think and out-perform the competition. Tucker delves deeply into the issues of your present culture and helps you master the essential elements necessary to Cultivate a Culture of Risk-taking, and how to Make Innovation Everybody’s Business.
An ever increasing number of our corporate and association clients are using online webinars to extend the impact of a live presentation, or deliver innovation training online for employees.
Robert B Tucker's Latest Books
Innovation is Everybody's Business: How to Make Yourself Indispensable in Today's Hypercompetitive World
Innovation isn’t something you do after you get your work done. It’s how you do your work.
Organizations all over the world are shedding jobs in record numbers. Yet today, they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results.
In this practical road map to becoming irreplaceable, global innovation guru and bestselling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you’ll make. Based on interviews with forty-three innovation-adept managers and individual contributors, Innovation Is Everybody’s Business guides you in:
Mastering the seven essential I-Skills you need to become indispensable
Unleashing the “mindset, skillset, and toolset of the innovator” that enable you to anticipate and rise to the challenges your organization faces in a hypercompetitive era
Developing your Personal Innovation Strategy to address the critical components of becoming irreplaceable
Assaulting your assumptions at the personal, organizational, and industry levels
Building tools for work-life balance and creating your own job satisfaction
If you’re ready to stop talking about innovation and start adding value today – in your job, department or organization – you’re ready to read and benefit from the powerful message of Innovation is Everybody’s Business.
Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures (Business)
You’ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century.
Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world’s leading toothpaste brand. Learn how Citigroup, the world’s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate.
This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.
Managing the Future: 10 Driving Forces of Change for the '90s
Argues that the biggest challenge most businesses face is not the threat of takeovers or foreign competition, but change, and identifies ten forces of change and demonstrates how to convert them into profit and success
Customer Service for the New Millennium: Winning and Keeping Value-driven Buyers
Teaches strategies for winning and keeping customers, providing methods for differentiating products and services, methods of motivating sales forces, and ways to outthink the competition
Articles & Podcasts
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