Innovation & Disruption

Why organisations work with Jonas Kjellberg He has lived the full venture cycle at the level most leadership teams only theorise about: founding member of Skype’s leadership group, head of Internet Investments at Kinnevik backing Zalando and HelloFresh, then founder again at NORNORM. The Gear Up framework, developed with Stanford’s Tom Kosnik and Lena Ramfelt and published by Wiley, gives executives a structured way to diagnose where a business model will break before they commit capital. He brings the operator’s view on how Skype actually generated revenue and scaled commercially, not the founding myth. That distinction is what makes his sessions useful for boards thinking about commercial models, not just product. His current work at NORNORM puts him inside a circular, subscription-based business model with IKEA as a co-founder investor, which gives him a current case study on how subscription and sustainability economics interact. Biography highlights Co-creator and former member of the leadership team at Skype, with operating responsibility on the commercial side. Co-author of Gear Up (Wiley/Capstone, 2014) and Business Creation, with Stanford’s Lena Ramfelt and Tom Kosnik. Lecturer on entrepreneurship and sales culture at Stanford University and the Stockholm School of Economics. Former Head of Internet Investments at Kinnevik, leading roughly EUR 700m of investment into Zalando, Rocket Internet, Avito, Lamoda, Jabong, and HelloFresh. Founder and Chairman of NORNORM, a circular, subscription-based office furniture company co-founded with Inter IKEA, which raised EUR 110m in scale-up funding led by Verdane. Founder of Player:IO and former senior advisor at BCG Digital Ventures. Biography Skype was a small Stockholm team trying to work out whether voice-over-IP could ever be a real business. Jonas Kjellberg sat inside that team as part of the founding leadership group, focused on the commercial engine that turned a free product into a company eBay was prepared to pay for. That experience, of seeing exactly which business model decisions made the venture scalable and which nearly broke it, became the raw material for everything that followed. After Skype, he moved to the investor side as Head of Internet Investments at Kinnevik, deploying around EUR 700m into Zalando, Rocket Internet, Avito, Lamoda, Jabong, and HelloFresh. That seat gave him a comparative view across consumer internet bets that most operators never get. He saw which models survived contact with real markets and which collapsed under their own assumptions. Out of that operating and investing work came Gear Up, written with Stanford’s Tom Kosnik and Lena Ramfelt and published by Wiley in 2014. The book sets out a nine-component framework for testing whether a business model is actually viable before scaling it. It is now used in entrepreneurship classrooms at Stanford and the Stockholm School of Economics, where Kjellberg lectures on venture creation and sales culture. He is now back inside an operating business as founder and chairman of NORNORM, a circular, subscription-based office furniture company built with Inter IKEA as a co-founding investor and now backed by Verdane in a EUR 110m round. For executive audiences, this matters because it gives him a live case study on subscription economics and circular business models, drawn from a company he is currently running. Key speaking topics Business model innovation and venture design Scaling consumer technology businesses Sales culture and commercial growth Circular and subscription business models Corporate venturing and intrapreneurship Entrepreneurial decision-making under uncertainty Ideal for Boards and executive teams evaluating new ventures, spin-offs, or commercial model changes Chief Strategy Officers and Heads of Innovation responsible for new business creation Corporate venturing units and incubators inside large companies Founders and senior operators inside scale-up companies preparing for the next stage of growth Audience outcomes A clear way to stress-test a business model against the nine components of the Gear Up framework before committing capital A first-hand account of the commercial decisions that made Skype a scalable business, useful as a reference case for current bets A working view of how subscription and circular models change unit economics, drawn from NORNORM A sharper sense of which venture decisions are reversible and which lock the business in Direct comparison points from a portfolio that includes Zalando, HelloFresh, and Rocket Internet

Why organisations work with Jinsop Lee He gives commercial teams a usable grading method for sensory experience, the Five Senses framework, that translates design theory into something a marketer, product manager or operator can apply without a design background. His TED Talk on multisensory design has been viewed over 1.6 million times, which means audiences arrive primed for the argument and leave able to recall and reuse it. He has shipped work for LG and Jaguar Land Rover and exhibited at CES, 100% Design London and Light + Building Frankfurt, giving him operating credibility with product and brand functions, not just lecture-circuit credibility. Recognition from Red Dot and Good Design anchors the talk in professional design judgement, not opinion. He pairs serious craft with a comic, story-led delivery, which lands the substance with audiences who would tune out a more academic treatment. Biography highlights TED Global Talent Search winner, TED Long Beach 2013; “Design for All 5 Senses” has over 1.6 million views. Founder of design firm Uncle Oswald Is My Hero. Former Associate Professor of Industrial Design, Kyung-Il University, Korea. Red Dot Design Award and Good Design Award recipient. Work exhibited at CES Las Vegas, 100% Design London, Good Design Tokyo, and Light + Building Frankfurt. BA Industrial Design, Syracuse University; MBA, Yonsei University. Biography Most product categories now look the same across the price ladder. Visual design is solved, and customers have learned to scroll past it. What still separates one product from the next is the texture of the experience itself: the sound a car door makes when it closes, the resistance of a button, the smell of a packaged good when it is opened for the first time. This is the territory Jinsop Lee works in. His Five Senses framework, presented at TED Long Beach in 2013 and viewed more than 1.6 million times since, gives a usable way to grade any product or experience across sight, sound, touch, taste and smell. It is not a designer’s tool. It is a grading sheet that a brand or product team can run through in a meeting. The underlying craft is serious. Lee studied industrial design at Syracuse University, took an MBA at Yonsei, and served as Associate Professor of Industrial Design at Kyung-Il University. His commercial work has shipped through Uncle Oswald Is My Hero, his own design firm, and through engagements with LG and Jaguar Land Rover. His pieces have been shown at CES, 100% Design London, Good Design Tokyo, and Light + Building Frankfurt, and have collected Red Dot and Good Design awards. For commercial audiences, the value is that he can take a senior team through the same grading exercise they will see online from him, then turn it on their own products. Most buyers leave with two or three specific experiences they can no longer evaluate the old way. Key speaking topics Multisensory design Customer experience design Design thinking Creativity and innovation method Product development craft Brand and experience differentiation Ideal for CMOs and brand directors rebuilding around experience rather than awareness Heads of product and product design in consumer goods, automotive, hospitality and retail Innovation and R&D leaders running new product development programmes Customer experience leads in service-led businesses Audience outcomes A working knowledge of the Five Senses framework, applied to a product or experience the audience already owns. Specific examples of multisensory design done well and badly, drawn from familiar consumer categories. A sharper instinct for where current products under-deliver against customer expectation. A shared vocabulary that commercial, design and operations functions can use in the same meeting.

Why organisations work with Jim Harris Direct strategic counsel on enterprise AI deployment from a consultant who advises CEOs at IBM, SAP, Walmart, American Express and the UK Cabinet Office on the same decisions A peer-validated authority signal: named 2024 Speaker of the Year by TEC Canada, the Canadian arm of Vistage, an audience of operating chief executives who book speakers for utility, not entertainment An evidence base built across industries undergoing structural disruption, from autonomous vehicles and insurance to retail, financial services and energy, applied to the specific competitive context of the client A clear analytic frame separating product innovation (where most executive attention sits) from business model, process and customer experience innovation (where most of the value sits) Biography highlights #1 international bestseller Blindsided!, published in 80 countries and selected by Soundview Executive Summaries as a best business book of the year TEC Canada Speaker of the Year, February 2024, recognising AI keynotes to chief executives Closing keynote speaker, World Future Society conference Consulting and keynote client roster including Walmart, IBM, SAP, American Express, Barclays, Munich Re, Swiss Re, Zurich Insurance and the UK Cabinet Office Trained personally by former US Vice President Al Gore to deliver An Inconvenient Truth BA in English and Politics, Queen’s University; former representative of the Covey Leadership Center teaching The Seven Habits of Highly Effective People Biography Most enterprise AI investment has produced pilot projects, not operating advantage. The boards funding those pilots increasingly want to know which ones will move the P&L, which ones should be killed, and which competitor’s business model will collapse first as generative AI matures. That is the brief Jim Harris is working against when he sits with an executive team. His authority is built on the consulting side of his career, not the publishing side. Walmart, IBM, SAP, American Express, Barclays, GM, Canon, Munich Re, Swiss Re and the UK Cabinet Office have all retained him for strategic work on disruption and innovation. TEC Canada, part of the Vistage peer network of operating CEOs, named him Speaker of the Year in 2024 specifically for his AI keynotes. The award is meaningful because the audience is buying decision-grade content, not motivation. His core analytic argument is simple. Product innovation gets the budget and the headlines, but reimagining the business model, the process stack and the customer experience is where most of the value moves. Blindsided!, a #1 international bestseller distributed in 80 countries and summarised by Soundview to 80,000 executives, traced that pattern across industries. The current generative AI cycle is the most concentrated test of that argument so far. Harris was trained personally by Al Gore to deliver An Inconvenient Truth and has been the closing keynote speaker at the World Future Society conference. He read English and Politics at Queen’s University and spent the early 1990s representing the Covey Leadership Center, teaching The Seven Habits of Highly Effective People before the consulting practice took over. Key speaking topics Generative AI in the enterprise Disruptive innovation across industries Business model and process redesign Digital transformation strategy Leadership through technological disruption Strategic foresight and scenario planning Sustainability and the energy transition Ideal for CEO, COO and board audiences setting AI and digital strategy Chief Information Officers, Chief Technology Officers and Chief Digital Officers responsible for enterprise AI rollout Strategy and transformation leaders working on business model redesign Executive offsites and senior leadership retreats where the brief is to set direction, not workshop tactics Audience outcomes A sharper view of where in the business AI investment is most likely to convert into margin and where it is being wasted Industry-specific examples of how disruption cascades from a single technology shift into adjacent sectors A working distinction between product, process, business-model and customer-experience innovation, applied to live competitive questions A defensible answer to the question a board will ask next: which of our current bets are pilots, and which are operating commitments

Why organisations work with Jim Al-Khalili He is an active research physicist with a publication record in quantum biology and nuclear theory, which means his account of quantum computing, sensing, and adjacent technologies comes from inside the field, not summarised from press coverage. As presenter of BBC Radio 4’s The Life Scientific since 2011, he has interviewed several hundred working scientists, which gives him a rare cross-disciplinary read on where genuine breakthroughs are forming and where they are not. Co-author of Life on the Edge with Johnjoe McFadden, the book widely credited with bringing quantum biology to a mainstream readership and shortlisted for the Royal Society Winton Prize. Holds a Chair in the Public Engagement in Science at the University of Surrey, and has built a career-long discipline of translating technical material for non-specialist senior audiences without losing precision. Recognised by his peers as much as by the public: Royal Society Michael Faraday Medal, Stephen Hawking Medal for Science Communication, OBE and CBE for services to science. Biography highlights Distinguished Professor Emeritus of Theoretical Physics, University of Surrey, with a PhD in theoretical nuclear physics from Surrey (1989). Fellow of the Royal Society (2018); Honorary Fellow of the Royal Academy of Engineering. Presenter of BBC Radio 4’s The Life Scientific since October 2011. Author or co-author of more than a dozen popular science books, including Life on the Edge, The World According to Physics, and The Joy of Science (Princeton University Press). Royal Society Michael Faraday Medal, Wilkins-Bernal-Medawar Medal, IOP Kelvin Medal, Stephen Hawking Medal for Science Communication. OBE (2007) and CBE (2021) for services to science; past President of the British Science Association. Biography The hardest scientific decisions facing senior leaders today are the ones the leaders themselves are least equipped to make. Quantum computing, AI, synthetic biology, and the next wave of physics-driven technology demand a level of judgement that confident vendor decks cannot provide. What organisations need is someone who can read the underlying science, place a claim in context, and tell them where the field actually is. That is the role Jim Al-Khalili has built across forty years. A theoretical physicist with a PhD from the University of Surrey and now Distinguished Professor Emeritus there, he has published more than 150 peer-reviewed papers in nuclear reaction theory, quantum mechanics, and quantum biology. With Johnjoe McFadden he co-authored Life on the Edge, the book that did more than any other to bring quantum biology into mainstream scientific conversation, shortlisted for the Royal Society Winton Prize. Since 2011 he has presented The Life Scientific on BBC Radio 4, conducting hundreds of interviews with working scientists across every discipline. Few people in the UK have a sharper sense of where genuine breakthroughs are forming and where the noise outpaces the substance. His books with Princeton University Press, including The World According to Physics and The Joy of Science, frame how non-specialists can think clearly about evidence, uncertainty, and modern physics. Recognition from his peers tracks the public profile: Fellow of the Royal Society, Honorary Fellow of the Royal Academy of Engineering, Royal Society Michael Faraday Medal, Stephen Hawking Medal for Science Communication, OBE and CBE for services to science. He has chaired the British Science Association and continues to advise government, industry, and the public on the science that will shape the next decade of technology. Key speaking topics Quantum mechanics and the science behind quantum computing Quantum biology and the frontiers of life science Scientific reasoning and rational decision-making The history and future of physics Science communication for senior audiences Public trust in science and technology Ideal for Boards and executive teams making capital allocation decisions on quantum, AI, or deep-tech ventures R&D leaders, CTOs, and CSOs who want a credible outside read on where the science actually stands Conferences in pharma, finance, technology, and energy where audiences need a serious scientific keynote rather than a vendor pitch Awards, gala evenings, and high-profile panels needing a hosting or moderating presence with genuine scientific authority Audience outcomes A clearer view of what quantum technologies can plausibly deliver in the next decade and what remains speculative The vocabulary and mental models to question scientific claims without becoming dismissive Exposure to the live debates inside physics and biology that will reshape adjacent industries A renewed sense of why scientific thinking, not just scientific findings, matters for leadership judgement

Why organisations work with Jeremy Heimans His intellectual authority is built on a named thesis. New Power, co-authored with Henry Timms, was shortlisted for the FT/McKinsey Business Book of the Year, featured as the “Big Idea” in the Harvard Business Review, and accompanied by a TED talk viewed over 1.5 million times. The operating credentials are rare. As co-founder of GetUp!, Avaaz and All Out, and CEO of Purpose, he has built some of the most successful campaigning organisations and social movements of the last two decades, so he reasons about participation from live product experience. His framework, (Product + Purpose) × Participation, gives brand and marketing leaders a concrete equation rather than a worldview, which makes it easier to translate into campaign design and consumer engagement strategy. His recent work on AI participation, autonomous agents and governance scaffolding brings the New Power thesis into the question most executive teams are now actually wrestling with, how to build legitimacy around AI systems that are already in the building. The institutional recognition, Young Global Leader at the World Economic Forum, Chair of its Global Agenda Council on Civic Participation, the Ford Foundation’s 75th Anniversary Visionary Award, means he opens doors for the organisations he speaks to as well as the audiences he addresses. Biography highlights Co-founder and CEO of Purpose, a public-benefit corporation building social movements for brands, NGOs and philanthropies Co-founder of GetUp!, Avaaz and All Out Co-author of New Power with Henry Timms (Penguin Random House); FT/McKinsey Business Book of the Year shortlist; HBR Big Idea feature TED talk on new power with over 1.5 million views World Economic Forum Young Global Leader; Chair of the WEF Global Agenda Council on Civic Participation; Ford Foundation 75th Anniversary Visionary Award Educated at the University of Sydney and Harvard; earlier career at McKinsey Biography Power has changed shape. The argument that Jeremy Heimans built over two decades of campaigning and writing is that the organisations, brands and leaders who will matter in this century are the ones who understand participation as a structural force, not a communications channel. New Power, his book with Henry Timms, turned that argument into one of the most cited frames in contemporary leadership thinking, shortlisted for the FT/McKinsey Business Book of the Year, featured as the Big Idea in Harvard Business Review, and anchored by a TED talk now viewed over 1.5 million times. The credibility behind the frame is operational. Heimans co-founded GetUp! in Australia in 2005, a political organisation that grew to more members than all of Australia’s political parties combined, and was a co-founder of the global campaigning platforms Avaaz and All Out. His company, Purpose, is the public-benefit corporation he built to carry that expertise into brands, NGOs and philanthropies, helping them design the participation models that command-and-control marketing no longer produces. Academically, he is a McKinsey alumnus with degrees from the University of Sydney and Harvard. Institutionally, he has been recognised as a Young Global Leader by the World Economic Forum, chaired its Global Agenda Council on Civic Participation, and received the Ford Foundation’s 75th Anniversary Visionary Award. His framework, (Product + Purpose) × Participation, is the simplest expression of what his advisory work delivers for consumer brands. The current edge of the work is artificial intelligence. Heimans’ thesis on how participation builds legitimacy is increasingly being applied to AI deployment, autonomous agents and the governance scaffolding companies are building for large-scale AI use. For leadership teams trying to work out how to retain brand trust, employee commitment and regulatory standing as AI reshapes their operating model, he is one of the few commentators whose framework was already built for this shift. Key speaking topics New power and the shift from broadcast to participation AI, autonomous agents and the governance of participation Brand building and consumer engagement under (Product + Purpose) × Participation Movement design for organisations, NGOs and advocacy Leadership and influence in hyperconnected systems The future of work and distributed authority Ideal for CEOs, CMOs and communications leaders redesigning brand and stakeholder strategy for a participatory environment Chief AI officers, governance leads and executive committees building legitimacy around AI systems NGO and philanthropy leadership teams scaling movements and civic participation programmes World Economic Forum, public affairs and policy forums where civic and corporate power converge Audience outcomes A working grasp of the New Power frame and how it changes marketing, leadership and governance decisions Concrete examples of brands, movements and platforms that have applied (or failed to apply) new power mechanics A clearer view of how participation can be designed into AI deployment and governance rather than retrofitted Practical models for civic, employee and customer engagement that work with the grain of hyperconnected systems

Why organisations work with Jef Staes He gives leaders a working language for the conflict at the heart of innovation: the Red Monkey model treats the awkward, radical idea as the asset, and the cultural reflex to suppress it as the real problem to solve. His 2D to 3D framework names the specific shift companies are stuck in, from organisations built on standardised competence to ones that run on passion and continuous learning. He has lived both sides of the argument. Two decades inside Siemens and GTE ATEA as software designer, training manager and Corporate Learning Officer, then twenty more building the Red Monkey Company around what he learned was missing. His work is grounded in the academic mainstream of Belgian management education, with visiting lectureships at Vlerick, UAMS and EHSAL, but his delivery is built for general audiences, including four TEDx stages. He addresses culture and innovation as one problem, not two. Most speakers pick a side; Staes argues you cannot fix one without rewiring the other. Biography highlights Author of the Red Monkey trilogy: “I was a sheep”, “My manager is a hero”, and “My organisation is a jungle”. Founder of Red Monkey Company, where he develops the Red Monkey Story and the Engine of Innovation Mindset with client organisations. Former Corporate Learning Officer at Siemens Belgium; earlier career as software designer at GTE ATEA in Belgium and the USA. Visiting lecturer at Vlerick Business School, the University of Antwerp Management School (UAMS), and EHSAL. TEDx speaker on multiple occasions, including TEDxUtrecht with “Behave, brake for red monkeys”. Recurring keynote at OEB Global (Online Educa Berlin), including the Spotlight Stage session “Red Monkey Disruption”. Biography Most organisations are not built to change. They are built to standardise, to repeat, to filter out the awkward. That is the tension Jef Staes has spent four decades inside, first as a software designer at GTE ATEA, then as a training manager and Corporate Learning Officer at Siemens Belgium, and now as the founder of Red Monkey Company. His central argument is that innovation does not fail because organisations lack ideas. It fails because the cultural reflex of any mature company is to reject the radical idea and the person who carries it. The Red Monkey is his name for both. The work, then, is not to generate more ideas, but to redesign the conditions under which a Red Monkey can survive long enough to be tested. Around that core sit two sharper frames. The 2D to 3D shift describes how companies move from running on standardised competence to running on passion-fed expertise. The Power Defect names the structural mismatch between formal authority and actual capability in an information-rich economy. Together they give leaders a vocabulary for problems they usually only feel. Staes writes in metaphor on purpose. The trilogy (“I was a sheep”, “My manager is a hero”, “My organisation is a jungle”) is built for the operator, not the academic, and his TEDx and OEB Global stages reach the same audience. The argument lands because it is unsentimental about how organisations really behave when something new walks in. Key speaking topics Innovation culture and the management of disruptive ideas The 2D to 3D organisational shift The Red Monkey conflict model Learning organisations in the information age Leadership in environments resistant to change Talent, passion and the limits of standardised competence Ideal for Boards and executive teams whose innovation programmes consistently stall after launch CHROs and Chief Learning Officers redesigning learning and talent systems for a knowledge economy Transformation leads and innovation directors trying to protect radical ideas inside conservative cultures Leadership conferences in technology, manufacturing, financial services and the public sector Audience outcomes A working model for why their best ideas keep dying inside their own organisation Language to describe the conflict between standardised competence and passion-driven expertise A clear position on what 3D leadership demands of managers, and where most stop short Recognition of the Power Defect inside their own structure and where it is costing them speed A reframing of resistance to change as an organisational design problem, not a people problem

Why organisations work with Jay Samit His framework for disruption is derived from operating on both sides of it: he led digital transformation at EMI and Sony when their core business models were collapsing, then went on to build and advise companies that were doing the disrupting. That dual vantage point is not common among innovation speakers. Disrupt You! provides a replicable method for identifying where value will migrate in a given industry, applicable at both the organisational and individual leadership level, giving teams a shared vocabulary and process, not just inspiration. His Deloitte advisory work means the framework has been stress-tested against the specific constraints of large, publicly accountable organisations, not just start-up environments. He translates exponential technology trends including AI, spatial computing, blockchain, automation into commercial and competitive decisions, rather than presenting technology as the end in itself. His Fortune column and WSJ documentary series give him a current, credible public presence that amplifies the authority he brings into a room; senior audiences have typically encountered his thinking before the engagement begins. Biography highlights Former Independent Vice Chairman, Deloitte Digital; led enterprise consulting across AI, robotics, IoT, and digital transformation Author of Disrupt You! (Flatiron Books, 2015), published in 12 languages, and Future Proofing You (2021) Global President of Digital Distribution, EMI / Capitol Records; led the label from negligible digital presence to industry benchmark for digital transition Creator and General Manager, Sony Connect; Executive Vice President, Sony Regular contributor to Fortune (bi-weekly column on exponential technologies), Wall Street Journal, and Harvard Business Review Adjunct Professor, USC Viterbi School of Engineering; UCLA Presidential Fellowship graduate, magna cum laude Advised LinkedIn and eBay pre-IPO; CEO of NASDAQ-listed SeaChange International Biography Most organisations understand disruption as something that happens to them. The harder strategic question is whether an organisation can develop the internal capability to anticipate market shifts and capture value from them before competitors or new entrants do, and what that requires structurally, culturally, and at the leadership level. Jay Samit has occupied both sides of that problem. As Global President of Digital Distribution at EMI and as the executive brought in to lead Sony’s digital transformation, he operated inside institutions whose core revenue models were being destroyed by technologies they could see but could not commercialise fast enough. Those experiences inform Disrupt You!, his internationally published framework for applying disruptor logic inside established organisations, which argues that the methods used to build new markets are the same methods available to incumbents willing to challenge their own assumptions. His subsequent role as Independent Vice Chairman of Deloitte Digital extended that work across industries and at scale, applying AI, robotics, and data analytics to the operational and competitive challenges of major global enterprises. That trajectory – from operator to adviser to author to investor – gives his arguments about disruption an empirical base that distinguishes them from frameworks developed in academic or consultancy settings alone. His writing appears regularly in Fortune, the Wall Street Journal, and Harvard Business Review, and he teaches innovation at USC’s Viterbi School of Engineering. Senior leadership teams engaging with his work gain not only a model for reading competitive environments, but a practical method for building the internal conditions that allow large organisations to act on what they see. Key speaking topics Disruption strategy for established enterprises Business model innovation and value migration Entrepreneurial thinking inside large organisations Exponential technologies and commercial strategy AI, automation, and competitive positioning Data analytics as competitive advantage Future-proofing careers and leadership capability Ideal for CEOs and executive leadership teams navigating competitive disruption or industry transition Chief Strategy Officers and Chief Innovation Officers building internal innovation capability Boards and senior leadership in media, financial services, retail, and technology sectors facing structural change Transformation leads and digital strategy functions tasked with operationalising change at enterprise scale Audience outcomes A structured way of thinking about where value will migrate in their industry, and how to position ahead of it rather than responding after the fact Practical methods drawn from Samit’s Disrupt You! framework for identifying market gaps and turning internal constraints into innovation triggers Clearer understanding of how exponential technologies (AI, automation, spatial computing) translate into specific commercial and competitive decisions A reframe of disruption as a strategic tool available to incumbents, not just start-ups – with examples from Samit’s own operational experience Greater confidence in communicating a growth and innovation agenda internally, using a common language and set of principles

Why organisations work with Jamie Anderson He brings a working academic’s command of strategy and innovation research, not a recycled consultancy deck. His articles sit in California Management Review, MIT Sloan Management Review and Business Strategy Review, and he teaches the material at Antwerp Management School. His Lady Gaga and contemporary-art case work is the rare strategy content that lands with mixed senior audiences. It is taken seriously by London Business School’s journal yet readable for a leadership team without an MBA. He has built and taught executive programmes at London Business School, IMD, INSEAD, ESMT Berlin and Indian School of Business, which means his frame of reference is global executive practice, not one country or one sector. He is a Case Centre top-50 bestselling author, with a Nespresso case among the global prize winners. Buyers get a speaker whose teaching cases are actually used by other faculty. Financial Times named him a “management guru”; Business Strategy Review placed him among the world’s top 25 management thinkers. The credentialling is from named bodies, not bureau description. Biography highlights Professor of Strategy and Innovation, Antwerp Management School. Faculty and visiting positions at London Business School, IMD, INSEAD, ESMT Berlin, and Indian School of Business. Co-author, The Fine Art of Success (Wiley), and author of the Gaganomics / Strategy Gaga case work. Articles in California Management Review, MIT Sloan Management Review, Financial Times, and Wall Street Journal. The Case Centre Top 50 Bestselling Case Authors (No. 33 in 2021/22; No. 28 in 2020/21); winner of a global case prize for his Nespresso case. Named “management guru” by the Financial Times; listed among the world’s top 25 management thinkers by Business Strategy Review. Biography The classic strategy textbook assumed advantage was something a firm could build and defend. The leaders running large organisations now treat that assumption as a liability. The question is no longer how to protect a position, but how to keep generating new ones at the cadence the market demands. Anderson’s work sits inside that question. As Professor of Strategy and Innovation at Antwerp Management School, with faculty experience at London Business School, IMD, INSEAD, ESMT Berlin and Indian School of Business, he has spent two decades translating innovation research into language operating leaders can use. His articles in California Management Review, MIT Sloan Management Review, Financial Times and Wall Street Journal are the same material he teaches in executive programmes, written for practitioners. The signature of his work is its source material. Where most strategy speakers reach for the same handful of case studies, Anderson has built much of his teaching from artists and pop-culture figures, most famously his Lady Gaga case (Strategy Gaga / Gaganomics) and the book The Fine Art of Success. Business Strategy Review named the Lady Gaga article one of the top pieces of its year. The cases work because the underlying strategy is rigorous, and the surface is readable for a non-specialist audience. The recognition is from named bodies. The Financial Times has called him a management guru. Business Strategy Review put him among the top 25 management thinkers. The Case Centre lists him as a top-50 bestselling case author across multiple years, which is the closest the academic strategy world gets to a market test of whether other faculty actually use your work. Key speaking topics Strategic innovation and business model design Sustaining competitive advantage in mature industries Creativity and the strategy of contemporary brands Digital transformation and customer experience Leadership for innovation Personal strategy and career reinvention Ideal for Boards and executive committees rebuilding the innovation pipeline behind a mature core business CSOs, heads of strategy and corporate development teams in large incumbents CMOs and CXOs working on brand and customer-experience reinvention Senior leadership offsites where strategy content needs to land with a mixed, non-specialist audience Audience outcomes A clearer read on why traditional sources of competitive advantage are eroding, and what is replacing them Concrete cases of organisations and brands that have engineered new advantage in mature markets A working vocabulary for strategic innovation drawn from current management research, not consultancy framing A perspective on creativity and brand strategy that connects to operating decisions, not just marketing Energy. The Lady Gaga, Madonna and contemporary-art material is the rare strategy content senior audiences actually quote afterwards

Why organisations work with James Woudhuysen He treats forecasting as a discipline, not a performance. His work is built on decades of market intelligence at Philips and Seymour Powell, which gives his calls on technology and consumer behaviour a base of operating evidence rather than commentary. He argues against received wisdom on energy, climate and innovation in print, repeatedly. For boards reviewing capital allocation in those areas, that contrarian record is the value, not a stylistic feature. He covers innovation across energy, IT, construction, transport and the office in a single frame. That breadth lets him explain why an emerging technology will or will not change a sector, drawing on adjacent precedents most specialists miss. He writes and lectures with named sources and statistics, not slogans. The work is closer to a serious editorial brief than to a futures keynote, and it stands up to scrutiny in a room of operators. Biography highlights Visiting Professor of Forecasting and Innovation, London South Bank University Co-author, Energise! A Future for Energy Innovation (Beautiful Books, 2009) with Joe Kaplinsky Co-author, Why is Construction so Backward? (Wiley-Academy, 2004) with Ian Abley Co-author, Big Potatoes: The London Manifesto for Innovation (Shanghai Jiao Tong University Press, 2012) Former Chief of Worldwide Market Intelligence, Philips Consumer Electronics; former Director, Seymour Powell Editor of Design magazine (1979 to 1982); co-founder of Blueprint; contributor to The Economist, The Times, The Independent, The Guardian and spiked Biography Most forecasts about technology repeat the dominant narrative back to the buyer. The harder, more useful question is which parts of the consensus are wrong, and where the capital and political assumptions behind it are about to break. That has been the working question across four decades of Woudhuysen’s career, from physics at Sussex to running worldwide market intelligence at Philips Consumer Electronics in the Netherlands. His chair at London South Bank University is in Forecasting and Innovation, and the topics he writes on cover energy systems, construction, IT, infrastructure and consumer technology in a single frame. Energise! A Future for Energy Innovation, co-authored with Joe Kaplinsky in 2009, argued that the response to climate change should be heavy investment in supply-side energy technology, not moralising about consumption. The argument set the template for his later commentary in spiked, The Economist and The Times. The corporate record matters because it grounds the work. Three years as Chief of Worldwide Market Intelligence at Philips, four years as a director at Seymour Powell, decades of consulting reports for clients including Amadeus, Brother UK and UK Trade and Investment. He edited Design magazine in the early 1980s and co-founded Blueprint. That combination of operating intelligence and sustained published commentary is what makes the forecasting calls credible. His co-authored manifesto Big Potatoes: The London Manifesto for Innovation was published in 2010 and republished by Shanghai Jiao Tong University Press in 2012, and his earlier book Why is Construction so Backward? remains a reference point in the industry’s productivity debate. The through-line across the work is a defence of ambitious innovation against what he sees as the cultural reasons organisations and governments hesitate to pursue it. Key speaking topics The future of energy and the limits of net zero policy Forecasting technology and consumer behaviour Innovation in construction, infrastructure and transport The economics and politics of climate policy The future of work and the office Globalisation, China and the geography of R&D Market intelligence and competitive foresight Ideal for Boards and executive committees reviewing long-range capital allocation in energy, infrastructure or industrial technology Chief Strategy Officers and innovation leads briefing on technology cycles and emerging markets Senior teams in construction, manufacturing and consumer technology rethinking their productivity assumptions Investor and analyst forums looking for a contrarian read on energy transition and innovation policy Audience outcomes A clearer sense of which technology and energy forecasts the audience should trust and which it should challenge A working framework for telling structural change from cyclical noise across sectors A concrete account of why innovation slows in mature sectors and what unblocks it Named arguments and data the audience can take into their own strategy and capital decisions

Why organisations work with Igor Beuker He has built, scaled and exited agencies from the inside. LaComunidad was acquired by GroupM, so the advice comes from an operator, not a commentator. He co-founded IAB Netherlands and chaired it in the formative years of digital advertising in Europe. That gives him a structural read on where the industry compensates and where it is still broken. He advises CMOs at Nike, Amazon, L’Oreal and Unilever on marketing innovation, which means the room he is speaking to usually recognises the problems he names. He has juried Cannes Lions and the Webby Awards, which gives him a defensible position on what actually separates work that moves a brand from work that wins a press release. He writes for Rolling Stone’s Culture Council, so his read on culture is not a keynote flourish. It is published and tested in front of a consumer-facing audience. Biography highlights Founder of LaComunidad, acquired by GroupM (WPP) in 2008. Co-founder and former chairman of IAB Netherlands. Founder of ViralBlog and SocialMedia8. Jury member, Cannes Lions and the Webby Awards. Member and published contributor, Rolling Stone Culture Council. Advisor to consumer brands including Nike, Amazon, L’Oreal and Unilever. Biography LaComunidad was a Dutch interactive agency that most of the global holding companies missed. GroupM did not. In 2008, WPP’s media arm acquired it, and the founder stayed on in a senior role to help integrate the thinking into a global network. That founder is Igor Beuker. Before the acquisition he had already co-founded IAB Netherlands and served as its chair through the years when the European digital advertising market went from fringe to structural. That combination, an operator who built inside the industry and a convenor who helped shape its rules, is what most CMO-facing speakers do not have. His work since has kept the same center of gravity. He advises consumer brands on where marketing and media are moving, with Nike, Amazon, L’Oreal and Unilever among the names that recur. He juries Cannes Lions and the Webby Awards, which keeps him close to the work itself rather than to the theory of the work. He writes for Rolling Stone’s Culture Council on how culture, technology and commerce intersect. The argument he brings to a room is commercial. Advertising wins quarters. Innovation in how a brand shows up, sells, and earns cultural permission is what compounds over a decade. For a CMO trying to defend a marketing budget to a CFO, that distinction is the conversation. Key speaking topics Marketing innovation Brand strategy in the digital economy Trend forecasting for consumer brands Media and advertising transformation Purpose-driven brand building Customer experience and engagement Commercial creativity Ideal for CMOs and senior marketing leadership at consumer brands Digital, media and brand teams inside global advertisers Boards and executive teams reviewing the return on marketing investment Agency leadership and industry associations Audience outcomes A sharper read on which marketing and media shifts are structural and which are noise. A working argument for why brand and innovation investment outperforms short-term activation over a cycle. Named examples from inside global consumer brands, not abstract case studies. A clearer view of where culture, technology and commerce are converging and what that means for the next planning cycle. A vocabulary a CMO can take into the CFO conversation.

Why organisations work with Hunter Tura His “22nd Century Brand” framework, developed publicly through DesignSingapore Council, gives leadership teams a precise vocabulary for what brand investment is actually supposed to deliver, reframing brand from a static identity asset to a dynamic participation platform that drives commercial affiliation. He has built and run design businesses at CEO level, which means his counsel on brand strategy is not advisory abstraction. Rather, it is the same kind of operational decision-making he is asking leadership teams to make. His client portfolio spans luxury (Prada, Chanel, Tiffany), cultural institutions (Victoria & Albert Museum, Kennedy Center for the Performing Arts), aviation (Changi Airport), and technology (Netflix, GE, Samsung) providing a level of cross-sector pattern recognition that a single-sector brand consultant cannot offer. His formation in architecture under Rem Koolhaas at Harvard GSD gives him a systems-thinking approach to brand that most strategists, who are trained in marketing or communications, lack. It shows in how he diagnoses problems others misread. His work at Entro on experiential branding and the built environment addresses a dimension of brand strategy – how physical spaces communicate and shape participation – that is almost entirely absent from the mainstream brand conversation, but increasingly urgent for property, hospitality, aviation, and cultural sectors. Biography highlights Chief Creative Officer, Entro Communications (appointed November 2025); previously President & CEO, Bruce Mau Design (2010–2019) and CEO, The Creative Organization Client work spanning Netflix, Samsung, GE, Unilever, Audi, Lululemon, Changi Airport Group, Lucid Motors, and the Victoria & Albert Museum Curator, Canada Pavilion, 2018 London Design Biennale; juror, Presidential Design Awards Singapore (2017) and Florence Design Biennale (2019) Commentator, “Design Canada” (2017 documentary) Creator of “The 22nd Century Brand” – a conceptual series produced with DesignSingapore Council and the National Design Centre, reframing brand evolution as a strategic and societal imperative March, Harvard University Graduate School of Design (thesis directed by Rem Koolhaas); Supermentor, Harvard Business School Field X/Y programme; Alumni Council, Harvard GSD Biography The organisations that use brand to create durable competitive advantage treat it as a design discipline, not a marketing function. Hunter Tura has spent 25 years at that boundary, running Bruce Mau Design as President & CEO for nine years, founding SYNDICATE X and The Creative Organization, and now serving as Chief Creative Officer at Entro Communications, where he leads creative strategy across experiential branding, wayfinding, and built-environment design at an international scale. His client work crosses sectors that rarely share a diagnostic framework: luxury goods (Prada, Chanel, Tiffany), cultural institutions (the Victoria & Albert Museum, the Kennedy Center for the Performing Arts), aviation and hospitality (Changi Airport, Marina Bay Sands), and technology (Netflix, GE, Samsung). The common strategic problem is consistent: how does an organisation make its brand do genuine commercial work rather than simply look credible? That question has a specific intellectual architecture in Tura’s hands. His “22nd Century Brand” framework traces how brand has evolved from static trademark to dynamic participation platform. The organisations ahead of their competitors have designed brand as a system. The ones falling behind have commissioned a refresh. Tura holds an MArch from the Harvard University Graduate School of Design, where his thesis was supervised by Rem Koolhaas, and a BA from Haverford College in the Growth and Structure of Cities. He has served on the Harvard GSD Alumni Council, is a Supermentor at Harvard Business School, and was curator of the Canada Pavilion at the 2018 London Design Biennale. He also appeared as a commentator in the 2017 documentary Design Canada. Key speaking topics Brand strategy as a driver of competitive growth Design-led business transformation Experiential branding and the built environment The evolution of brand from identity to participation platform Building and leading creative organisations at scale Cross-sector brand innovation The commercial case for design thinking Ideal for CMOs and senior marketing leadership managing significant brand investment with unclear ROI CEOs and boards navigating brand repositioning, post-merger integration, or market repositioning Senior leaders in property, hospitality, aviation, and cultural sectors where physical environment is central to brand experience Executive education cohorts in innovation, design strategy, or competitive differentiation Audience outcomes A diagnostic framework for identifying why brand investment is not producing competitive returns – with named examples from luxury, tech, and cultural sectors A clear distinction between communications-led and design-led brand strategy, and what each produces Practical language for commissioning, evaluating, and challenging brand strategy work at leadership level An understanding of how experiential and environmental design is reshaping brand expectations across sectors Exposure to cross-sector patterns from a practitioner who has made CEO-level brand decisions across more than twenty years and four distinct industry categories

Why organisations work with Henry Chesbrough He is the named author of the framework that most corporate innovation functions claim to use. When a board wants the original argument rather than a consultant’s summary, they bring him in. Two decades of field research inside Procter & Gamble, Intel, IBM, GE, Bayer, and Huawei give him specific evidence on where open innovation pays off and where it quietly fails. His work extends beyond R&D into business models and services, which is where most open innovation programmes stall once the easy wins run out. He sits at the centre of the academic and practitioner networks that define the field, including the Garwood Center at Berkeley Haas and the Open Innovation Community he founded. Recognition from Thinkers50 (ranked four times), the Industrial Research Institute’s Medal of Achievement, and the Academy of Management’s Distinguished Scholar-Practitioner Award establishes standing with both academic and corporate audiences. Biography highlights Faculty Director of the Garwood Center for Corporate Innovation at UC Berkeley’s Haas School of Business. Maire Tecnimont Professor of Open Innovation at Luiss University, Rome. Author of “Open Innovation” (HBS Press, 2003), “Open Business Models” (2006), “Open Services Innovation” (2011), and “Open Innovation Results” (Oxford University Press, 2020). Named to the Thinkers50 ranking four times and shortlisted for the Thinkers50 Innovation Award in 2011. Recipient of the Industrial Research Institute’s Medal of Achievement (2017), the Herbert Simon Award (2020), and the Academy of Management Distinguished Scholar-Practitioner Award (2022). Honorary doctorates from Hasselt University, the University of Vic, and Eindhoven University of Technology. Biography “Open innovation” is the most widely adopted idea in corporate R&D of the last twenty years, and Henry Chesbrough is the person who named it. His 2003 book set out a simple claim that changed how firms think about invention: no organisation, however well resourced, can rely only on its own labs. The better question is how to combine internal and external ideas, and how to build a business model that captures value from both. That argument has held up through two decades of field research. Chesbrough’s work inside Procter & Gamble, Intel, IBM, GE, Bayer, and Huawei is the evidence base behind “Open Innovation Results” (Oxford University Press, 2020), which examines why many open innovation programmes stall and what separates the firms that generate measurable returns from the ones that merely adopt the vocabulary. His institutional base is the Garwood Center for Corporate Innovation at UC Berkeley’s Haas School of Business, where he is Faculty Director. He is also Maire Tecnimont Professor of Open Innovation at Luiss University in Rome, and previously held a chair at ESADE in Barcelona. Before academia he spent over a decade in Silicon Valley’s disk drive industry, finishing as Vice President of Marketing at Quantum’s Plus Development subsidiary. Recognition has followed the field’s maturity. Thinkers50 has named him to its ranking four times, the Industrial Research Institute awarded him its Medal of Achievement in 2017, and the Academy of Management gave him its Distinguished Scholar-Practitioner Award in 2022. For senior leaders rebuilding an innovation function, Chesbrough brings both the original thesis and the accumulated evidence of what happens when it meets a real P&L. Key speaking topics Open innovation Business model innovation Corporate R&D strategy Ecosystems and external partnerships for innovation Services innovation Technology commercialisation Intellectual property strategy Ideal for CEOs and CTOs responsible for corporate R&D and innovation portfolios Chief Strategy Officers rebuilding the firm’s approach to external partnerships and ecosystems Heads of corporate venturing, open innovation, and new business building Boards and executive teams reviewing the economics of internal versus external innovation sourcing Audience outcomes A clear grasp of what open innovation actually requires beyond the label, from the person who defined it. Named examples of where the model has produced measurable results and where large firms have wasted effort. A sharper view of how business models, not just technology pipelines, determine returns on innovation spend. Language and frameworks that help executive teams align on what “open” means for their specific sector.