Leadership

Why organisations work with Ed Jordan He treats executive presence as a teachable craft, not a personality trait, drawing on 25 years in front of cameras and microphones to coach how leaders actually land in a room. He pairs that stagecraft with a Gordon Institute of Business Science coaching qualification and a decade inside Innovation, Wealth and High Net Worth Private Banking, so the language is recognisable to senior commercial audiences. He has been named Professional Speaker of the Year by the PSA UK and Ireland, an industry-judged award by working speakers, not a marketing claim. He works fluently across formats: keynote, executive coaching, on-camera training, moderation and event hosting, which makes him useful when a leadership event needs a single anchor, not a roster. His moderating roster includes Steve Wozniak, Biz Stone and Nicolas Sarkozy, evidence he can hold a room with figures more senior than the audience. Biography highlights Certified Business Coach, Gordon Institute of Business Science (GIBS). PSA Professional Speaker of the Year, UK and Ireland. 25 years as a South African TV presenter (Deal or No Deal, Popstars, Fast Forward, The Wedding Show) and Kaya FM Breakfast Show host. Multi-platinum recording artist; performed an original composition at Nelson Mandela’s memorial service. Decade inside Financial Services since 2014, in Innovation, Wealth and High Net Worth Private Banking. Hosting and moderating credits with Microsoft, Coca-Cola, Deutsche Bank and Investec, including platform conversations with Steve Wozniak, Biz Stone and Nicolas Sarkozy. Biography Presence is now part of the job description for senior leaders. Quarterly all-hands events, board updates, investor calls and internal video are not occasional performances. They are the medium through which leadership decisions are received, judged and remembered. Ed Jordan worked that medium for 25 years before he taught it. As a South African television presenter on Deal or No Deal, Popstars and Fast Forward, and as Kaya FM’s Breakfast Show host, he learned how to hold a room in real time, on camera, without a second take. He is also a multi-platinum recording artist who performed an original composition at Nelson Mandela’s memorial service. In 2014 he moved into Financial Services, spending a decade in Innovation, Wealth and High Net Worth Private Banking. That gave him fluency with the audience he now coaches. He qualified as a Business Coach through the Gordon Institute of Business Science and built a leadership practice that translates stagecraft into a discipline senior executives can practise. The work is most useful when leaders inherit a wider remit than the skills that earned them the role. Jordan was named Professional Speaker of the Year by the PSA in the UK and Ireland, and is regularly trusted to moderate platforms with figures including Steve Wozniak, Biz Stone and Nicolas Sarkozy, holding the room when the room is senior. Key speaking topics Executive presence and on-camera communication Self-leadership and personal effectiveness Leadership development for newly senior leaders Purpose and values alignment at work Virtual and hybrid communication craft Moderation and platform conversation Ideal for CEOs and executive teams preparing for high-stakes platform moments Senior leaders moving into broader, more visible roles Learning and leadership development heads designing executive programmes Internal communications and corporate affairs leaders rebuilding leader visibility Audience outcomes A working method for executive presence on stage, on camera and in the room Specific techniques for self-leadership under pressure that hold up in live settings A vocabulary for purpose and values that senior commercial audiences will engage with Concrete improvements in how leaders prepare for and recover from high-stakes communication moments

Why organisations work with Robby Kojetin A first-person account of recovery that holds up to scrutiny: 928 days from operating table to the summit of Everest, with the rebuild documented in two published books, not a single anecdote stretched across an hour. A working framework, Define, Decide, Deliver, that translates expedition discipline into how senior people make calls under pressure rather than freeze or default to old plans. Credibility as the 17th South African to summit Everest, ten Kilimanjaro summits, and a K2 attempt halted by helicopter evacuation at 5,000 metres. The expeditions are real, not décor. A delivery register that suits serious corporate audiences. Past clients include Deloitte, Pfizer, Mastercard, Standard Bank, Nedbank, Liberty, GSK and Wits Business School, across keynote and executive-education formats. Biography highlights 17th South African to summit Mount Everest, 2009. Author of Mind Over Mountain: A Mental and Physical Climb to the Top (Jonathan Ball Publishers, international edition ISBN 9781789561050). Co-author of Parallel Summits: Mastering the Art of Money with financial planner Thys van Zyl. Ten Kilimanjaro summits, five of the Seven Summits, first South African team member to summit Ama Dablam. Keynote and executive-education work for Deloitte, Pfizer, Mastercard, Standard Bank, Nedbank, FNB, GSK, Medtronic, LEGO, Volkswagen SA, Wits Business School and the Gordon Institute of Business Science. Ironman triathlon finisher; team leader on more than one hundred mountaineering expeditions. Biography A simple mistake at an indoor climbing gym in 2006 broke both of Robby Kojetin’s ankles and put a 28-year-old aspiring mountaineer in a wheelchair for the best part of a year. Nine hundred and twenty-eight days after leaving the operating table, he stood on the summit of Mount Everest as the 17th South African to have done so. The interesting part is what happened in between. Kojetin’s keynote work is built on the discipline of that rebuild rather than the drama of the summit. Recovery, in his framing, is not a private mental health story. It is a question of how a leader reassembles the capacity to define what now matters, decide under conditions that have shifted, and deliver without burning out the people around them. The framework he uses with corporate audiences, Define, Decide, Deliver, comes directly from the expedition logic of operating in environments where the original plan no longer applies. The published record matters. Mind Over Mountain: A Mental and Physical Climb to the Top, his account of the accident, the recovery and the climb, was first issued by Jonathan Ball Publishers and later in an international paperback edition. He has since co-authored Parallel Summits: Mastering the Art of Money with financial planner Thys van Zyl, applying the same logic to long-horizon decisions about capital. Two books, one consistent argument: the work that determines outcomes happens before the visible climb begins. Beyond Everest, the expedition CV does heavy lifting in front of senior audiences. Ten Kilimanjaro summits, five of the Seven Summits, an aborted K2 attempt that ended with a helicopter evacuation at five thousand metres, and the first South African team summit of Ama Dablam. Corporate clients including Deloitte, Pfizer, Mastercard, Standard Bank, Nedbank and Wits Business School book him for the keynote, not the climb. Key speaking topics Resilience after shock Self-leadership and composure under pressure Decision-making in disrupted conditions Long-horizon goal setting for senior teams Team accountability on extended efforts Personal recovery and return to performance Ideal for C-suite leadership conferences where the team is in the middle of, or emerging from, a significant disruption. HR, talent and L&D leaders designing senior leadership development around resilience and decision-making. Sales and commercial kick-offs where the room needs a credible reset on persistence and execution discipline. Partner and senior associate audiences in professional services firms (consulting, audit, law) running multi-year client mandates. Audience outcomes A clear sense of what changes in a leader’s decision-making after a setback, and what to do about it. The Define, Decide, Deliver structure applied to a current organisational pressure point, not as a generic motivational message. Language for talking about recovery and composure that senior leaders can actually use with their own teams. A reset on goal-setting horizons that distinguishes between summit thinking and the daily decisions that determine whether the summit is reached.

Why organisations work with Max Garcia A rare first-hand account of command at scale: responsibility for more than 1,500 Marines in an operational battalion, drawn on directly when speaking to leaders running large frontline workforces. Combat-tested perspective on decision-making under pressure, including involvement in the 2012 Benghazi consulate response and combat tours in Iraq, used to make composure a teachable skill rather than a personality trait. A practical sales and influence framework grounded in body language, credibility-building and referral generation, distinct from the leadership keynote and useful for commercial teams. Recognised by named senior figures, including the Medal for Valor presented by General James Mattis, giving the leadership material a verifiable institutional anchor. Written work as Amazon #1 best-selling co-author with Joe Vitale gives organisations a published reference point alongside the keynote. Biography highlights Sergeant Major, US Marine Corps (selected 2014), retired 2019 after 25 years of service. Combat Action Ribbon, Iraq 2003 and 2004; Medal for Valor presented by General James Mattis. Served with Fleet Anti-terrorism Security Team (FAST) Company Europe; coordinated response activity during the 2012 Benghazi consulate attack. Officer Candidate instructor, University of South Florida, 2006 to 2009. Amazon #1 best-selling co-author with Joe Vitale, contributor to The Secret. Speaking client base spans Members of Parliament, NRL clubs including The Wests Tigers, professional golfers, corporate audiences and universities across the US and Australia. Biography A Marine sergeant major spends a career making the kind of decisions most organisations only model in tabletop exercises. Max Garcia spent 25 years doing it, including two tours in Iraq, deployments to Afghanistan and Europe, and command of an operational battalion of more than 1,500 personnel. His material is built from those decisions, not adapted from them. He enlisted in 1994, served as a drill instructor and Officer Candidate instructor at the University of South Florida, and joined Fleet Anti-terrorism Security Team Company Europe, where he was involved in coordinating the response during the 2012 Benghazi consulate attack. In 2014 he was selected to Sergeant Major, the top enlisted rank in the Corps. General James Mattis presented him with the Medal for Valor. For senior leaders, the value is the translation. Composure under pressure, loyalty inside a unit, and the ability to keep a large team functioning when conditions deteriorate are usually discussed as personality traits. Garcia treats them as practices that can be taught, and he draws directly on named operational moments to teach them. He is also Amazon #1 best-selling co-author with Joe Vitale, contributor to The Secret. He speaks across the US and Australia to Members of Parliament, NRL teams, professional golfers, universities and corporate audiences, having travelled to all 50 US states and more than 70 countries. Key speaking topics Leadership under operational pressure Resilience and personal performance Loyalty and team cohesion Confidence and self-belief Sales, influence and credibility Goal achievement and execution Ideal for C-suite and senior leadership offsites in high-stakes industries Frontline operational leaders running large workforces Sales leadership teams looking for a credibility and influence framework Conferences seeking a keynote on resilience grounded in named military command, not generic motivation Audience outcomes A practical view of composure as a learnable command skill, not a fixed personality trait Concrete language for building loyalty inside a team during periods of strain A repeatable approach to confidence, drawn from Garcia’s own progression from adopted child to Sergeant Major A 30-point sales and influence framework covering body language, subconscious cues, credibility and referrals Decision-making cues calibrated to high-consequence environments

Why organisations work with Nikhil Desai A signature programme on stress management, “Achieving Excellence Thru Stress Management”, that has been delivered to executives across more than 2,000 organisations and refined over three decades. A trainer’s instinct for behaviour change at scale, built through 250,000-plus participants across 42 countries, not a single keynote act. Direct operating credibility from building eight businesses in eight years across Indian textile and automobile manufacturing after his US MBA. A practical blend of corporate yoga practice and MBA discipline that lands well with mixed audiences in Asia, the Gulf, and beyond. Biography highlights Director of The Centre For Excellence, the corporate training firm he founded in 1991 in the year of India’s economic liberalisation. MBA from a US university where he graduated first in his class, followed by a period working in New York. Built and ran manufacturing operations across the Indian textile and automobile sectors before moving full time into training. Programmes delivered to more than 250,000 participants across 300-plus cities in 42 countries. Recipient of the Global Iconic Motivational Speaker Award (Leadership & Excellence Awards 2021) and a Lifetime Achievement Award from the World HRD Congress. Author of the forthcoming book “9 Habits Of Super Successful People”. Biography The Centre For Excellence opened its doors in 1991, the year India dismantled its old industrial controls and a generation of managers had to learn a new commercial language. Nikhil Desai had already lived both sides of that shift. He had taken an MBA in the United States, graduating first in his class, then worked in New York before returning to India to build manufacturing businesses across textiles and automobile components. That operating background matters because it shapes what he teaches. He grew one business into eight in eight years, which gave him a working view of how middle managers actually behave under cost pressure, missed deadlines, and family obligation pulling in opposite directions. His signature programmes, “In Pursuit Of Excellence” and “Achieving Excellence Thru Stress Management”, are designed around that lived friction rather than a textbook model of motivation. The reach is large by any standard for the corporate training market. More than 250,000 participants across 300 cities in 42 countries have been through his programmes over three decades. He works in English and Gujarati, runs sessions from Mumbai to Muscat, and is one of a small number of Indian trainers regularly booked into multinational programmes in the Gulf, South Africa, and South East Asia. What he is not is a strategy speaker. The work sits in personal effectiveness, stress resilience, communication, and team behaviour, which is its own discipline and one most senior leaders quietly know their organisations are weakest at. The Lifetime Achievement Award from the World HRD Congress reflects that. His forthcoming book, “9 Habits Of Super Successful People”, continues the same line. Key speaking topics Stress management and personal resilience Personal effectiveness and time management Motivation and excellence in the workplace Leadership and team performance Communication and presentation skills Customer care and sales behaviour Train the trainer programmes Ideal for HR and L&D leaders commissioning company-wide capability programmes Sales and customer-facing teams under sustained delivery pressure Middle managers stepping up into leadership roles for the first time Indian and Gulf-based organisations with mixed-language workforces Audience outcomes Practical techniques for managing stress without disengaging from the work Sharper personal time management habits that survive the week after the session A clearer view of what excellence looks like in their specific role Communication and presentation skills that hold up in front of internal and external audiences Greater confidence in handling difficult customers, colleagues, and team dynamics

Why organisations work with Noah St. John He owns a named, trademarked methodology, AFFORMATIONS, that gives leadership audiences a concrete cognitive tool rather than abstract mindset language. His Power Habits framework targets the unconscious patterns behind executive decision-making, an angle most leadership content treats as out of scope. He is one of very few authors with books carried by HarperCollins, Hay House, Simon and Schuster, Mindvalley, and Nightingale-Conant, a catalogue that reflects sustained editorial credibility across mainstream, business, and personal development publishing. He has built a body of work specifically for leaders trying to translate self-awareness into changed behaviour, which is the gap most senior development programmes leave open. Biography highlights PhD in Pastoral Counseling Psychology; founder and CEO of SuccessClinic.com since 1997. Creator of AFFORMATIONS, a trademarked questioning-based method, and the Power Habits System. Author of 27 books translated into 18 languages, including Power Habits (Nightingale-Conant), The Book of Afformations, and Get Rid of Your Head Trash About Money. Published by HarperCollins, Hay House, Simon and Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher. TEDx speaker: «Done with Head Trash: A New Way to Think About Thinking» (TEDxMizner, Boca Raton). Media appearances and features across ABC, NBC, CBS, Fox, NPR, The Wall Street Journal, Parade, SUCCESS Magazine, and Entrepreneur. Biography Most leadership development assumes the bottleneck is knowledge. Senior leaders almost always know what good looks like. The harder problem is that decisions, energy, and recovery under pressure run on internal scripts that were never deliberately chosen, and rarely change through more information. Noah St. John has spent nearly three decades inside that gap. In 1997 he coined AFFORMATIONS, a method that replaces traditional affirmation with empowering questions designed to bypass the brain’s habitual rejection of unearned positive statements. The technique is now trademarked and forms the spine of his Power Habits System, a framework aimed at the unconscious patterns that govern how high performers behave when stretched. His written work spans 27 books in 18 languages, with editorial homes at HarperCollins, Hay House, Simon and Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher. Power Habits, his Nightingale-Conant title, sets out the operating model. Get Rid of Your Head Trash About Money applies it to the financial decisions and self-talk that quietly shape leader behaviour. He holds a PhD in Pastoral Counseling Psychology and runs SuccessClinic.com as its founder and CEO. His TEDx talk, «Done with Head Trash: A New Way to Think About Thinking,» compresses the argument: knowledge alone does not change behaviour, but a better question often does. Key speaking topics AFFORMATIONS and the cognitive science of empowering questions Power Habits for executive performance Self-talk, decision quality, and the unconscious mind Sales mindset and revenue performance Leadership under pressure and personal resilience Mindset and the human side of AI adoption Ideal for CEOs, founders, and senior operators looking to translate self-awareness into changed behaviour Sales leadership and high-performing revenue teams Leadership development programmes that want a behavioural-change tool, not another conceptual framework Conferences seeking a peak-performance keynote with a named, owned methodology Audience outcomes A working knowledge of AFFORMATIONS as a daily cognitive practice, with the mechanics for applying it A clearer view of which unconscious habits are driving current decisions and results Specific shifts in self-talk language that audiences can take into the next week of work A sharper read on the gap between what they intend as leaders and how they actually behave under load

Why organisations work with Penny Mordaunt A former Cabinet minister with direct authority on three of the topics now sitting on most board agendas: defence, trade policy, and international development. Front-line experience of UK trade reorientation, including the country’s accession to CPTPP and bilateral economic agreements with US states, useful to companies modelling supply chain and market access decisions. Built and led the cross-government defensive cyber function in its early form, and rebuilt UK civil contingencies and resilience as Paymaster General. Practical credibility on national resilience, not commentary. Read by US and Commonwealth audiences as a serious British voice on the transatlantic relationship; now Chair of the Coalition for Global Prosperity, where her case is that aid and defence are part of national resilience, not philanthropy. A genuine speaker, not a politician reading remarks. Parliamentary Wit of the Year and Spectator Speech of the Year, with a global audience earned at the 2023 Coronation. Biography highlights Former Secretary of State for Defence; first woman to hold the role. Former Secretary of State for International Development and UK Governor at the World Bank. Former Minister of State for Trade Policy; oversaw UK accession to CPTPP and bilateral economic agreements with US states. Former Lord President of the Council and Leader of the House of Commons; carried the Sword of State at the Coronation of King Charles III in 2023. Co-author of Greater: Britain After the Storm, winner of the 2021 Parliamentary Book Award. Appointed Chair of the Coalition for Global Prosperity in January 2025; made a Dame in the King’s Birthday Honours 2025. Honorary Captain, MCM2 Squadron, Royal Naval Reserve. Biography Trade, defence and development used to be three separate conversations inside government. They are now a single conversation, and most boards are catching up to it. The leaders who understand this best tend to be the ones who have held responsibility for all three. Penny Mordaunt is one of a small group who has. She served fourteen years as MP for Portsmouth North, holding nine ministerial roles across four Cabinet posts. She was the first woman to serve as Secretary of State for Defence, ran the Department for International Development, and as Minister of State for Trade Policy oversaw the UK’s accession to the CPTPP and a series of economic agreements at US state level. As Paymaster General she rebuilt the UK’s civil contingencies and resilience capability, and built the first cross-government defensive cyber lead. Her public profile is wider than Westminster. She carried the 17th-century Sword of State at the Coronation of King Charles III in 2023, the first woman to do so, and the role gave her a global audience that few former Cabinet ministers ever acquire. Her book Greater: Britain After the Storm, co-authored with Chris Lewis, won the 2021 Parliamentary Book Award and reached bestseller lists in the UK and US. Since leaving Parliament in 2024 she has chaired the Coalition for Global Prosperity, where she argues the case for the transatlantic partnership and for treating development and defence as components of national resilience rather than discretionary spend. For corporate audiences, the value is the access to a former insider’s view of how trade policy, sanctions architecture and security commitments are actually made, and what changes when an election cycle turns over. Key speaking topics UK trade policy, CPTPP and US state-level economic agreements Defence, security and the transatlantic relationship International development as national resilience Geopolitical risk and the future of the rules-based order Civil contingencies, cyber and national resilience Women in public leadership Ideal for Board and C-suite audiences modelling geopolitical and trade exposure CFOs and strategy teams reassessing market access and supply chain decisions post-Brexit and post-CPTPP CISOs and risk officers working at the intersection of cyber, national security and corporate resilience Public affairs, government affairs and ESG leaders briefing on UK policy direction Audience outcomes A clearer view of how UK and transatlantic policy choices translate into commercial and operational risk. A more accurate read of the post-Brexit trade architecture, including CPTPP and bilateral US engagement. A practical framing of national resilience that connects defence, cyber, supply chain and civil contingencies. An informed sense of where the UK government sees its own room for manoeuvre in a contested global order.

Why organisations work with Stacey Ashley Direct experience coaching sitting CEOs on the personal practice of leadership, not the org-chart mechanics around it. A seven-book body of work on leadership published into the executive market, with each title addressing a specific capability gap rather than restating a single thesis. A coach-training programme, The Coaching Leader, that gives client organisations a way to scale her approach beyond the keynote. Recognition from credible third parties: 14 International Stevie Awards, Gold for Thought Leader of the Year at the 2023 Stevie Awards for Women in Business, twice on LinkedIn Top Voices, and Thinkers360 Global Top Voice in 2025. Holds the senior credentials of both the coaching and speaking professions: PCC with the International Coaching Federation and CSP with Professional Speakers Australia. Biography highlights Author of seven Amazon #1 best-selling leadership books, including Confluence, Big Leadership, First Lead Yourself, and The New Leader. 14 International Stevie Awards, including Gold for Thought Leader of the Year, Stevie Awards for Women in Business, 2023. LinkedIn Top Voices, 2018 and 2021; Thinkers360 Global Top Voice and APAC Top Voice, 2025. Professional Certified Coach with the International Coaching Federation; Certified Speaking Professional with Professional Speakers Australia; Fellow of CPA Australia and the Institute of Managers and Leaders. Founder of The Coaching Leader, a coach-training programme used to embed coaching capability inside client organisations. Has worked with leadership teams across organisations including ABC, ASX, Accor, Atlassian, Boeing Defence Australia, CSIRO, Engie, Hilton Hotels and SAAB. Biography Most CEOs are not short of advice. They are short of a structured place to think about how they lead, especially when the demands of the role keep expanding. Ashley’s coaching practice is built around that gap. Her core proposition, future proofing CEOs, treats senior leadership as a capability that has to be deliberately developed, not a status that follows from the job. The work has produced a body of writing rather than a single book. Confluence argues that the supply of real leaders is no longer keeping pace with what organisations need from them. Big Leadership extends the case into the CEO role itself. First Lead Yourself focuses on self-leadership as the foundation. The New Leader addresses the move from team member to people leader. You’re On Mute and Power Up cover visible leadership in distributed settings and the energy and wellbeing required to sustain senior roles. Each title is positioned at a specific point in the leadership journey, from individual self-leadership through to the macro question of where the next generation of leaders comes from. Recognition has come from coaching and speaking bodies that screen on substance: 14 International Stevie Awards, Gold for Thought Leader of the Year at the 2023 Stevie Awards for Women in Business, and the Professional Certified Coach designation from the International Coaching Federation. The Coaching Leader, her coach-training programme, gives organisations a way to extend the approach into their own management cohorts. What makes Ashley useful in a board or executive setting is that she works the practical edge of leadership: the meetings, the conversations, the decisions, the moments when composure becomes a strategic variable. The frameworks are built for application, and the writing is structured to be picked up by someone with twenty minutes between meetings. Key speaking topics Future proofing CEOs Self-leadership and executive presence Coaching as a leadership capability Leading through change and transformation Leadership energy, wellbeing and sustainability Visible and credible leadership in hybrid settings Building high-performing executive teams Ideal for CEOs and managing directors moving into larger or more complex portfolios C-suite teams and direct reports working through restructure or transition CHROs and chief people officers building a coaching capability inside the organisation Senior leadership cohorts on executive development programmes Audience outcomes A clearer view of what senior leadership actually requires of them, beyond the job description A practical method for self-leadership under sustained pressure The vocabulary and habits of a coaching leader, not just a directing one A sharper read on personal credibility and presence in senior settings A starting point for embedding coaching capability across their own teams

Why organisations work with Sir Graham Brady He held the formal mechanism by which four UK Prime Ministers came to office and, in several cases, by which they left it. Few speakers can describe leadership transition from inside the room rather than from press coverage of it. He spent fourteen years as the trusted channel between a parliamentary party and its leader, the longest tenure in the role’s history. That is a working case study in managing upward confidence and discretion at the top of a fractious organisation. His memoir “Kingmaker” was a Sunday Times bestseller and a Times Book of the Year, giving audiences a published, on-the-record reference point for the arguments he makes from the platform. He is one of a small group of public figures who can speak credibly about how political risk, party fragility and government instability translate into the operating environment that boards and executive teams now have to plan against. Biography highlights Member of Parliament for Altrincham and Sale West, 1997 to 2024 Chairman of the 1922 Committee, 2010 to 2024, the longest-serving in that role Created Baron Brady of Altrincham; sits in the House of Lords from August 2024 Knight Bachelor (2018); Privy Counsellor (2023); Freedom of the City of London (2023) Author of “Kingmaker: Secrets, Lies, and the Truth about Five Prime Ministers” (Bonnier Books, 2024), Sunday Times bestseller Deputy Chairman, Centre for Policy Studies Biography The 1922 Committee is the body inside the Conservative Party through which backbench MPs hold their leader to account, and through which leadership contests are run. For fourteen years its chair was Graham Brady. Four prime ministers, Theresa May, Boris Johnson, Liz Truss and Rishi Sunak, came into office through processes he oversaw. Several left the same way. That is an unusual vantage point. Most political memoirs are written by the principals; Brady’s account is written by the person who counted the letters, took the calls, and decided when a leader’s position had become untenable. “Kingmaker”, published by Bonnier Books in September 2024, was a Sunday Times bestseller and a Times Book of the Year, and it sets out in detail what those moments looked like from inside. For corporate audiences the value is not the political gossip. It is the structure of how confidence at the top of an organisation actually operates. When does a leader lose authority before they lose the title. How does a senior cohort below the leader signal that the line has been crossed. What does discretion cost, and what does it buy. Brady spent fourteen years in the practical mechanics of those questions, longer than anyone else has held the role. He sits in the House of Lords as Baron Brady of Altrincham, having been knighted in 2018 and appointed to the Privy Council in 2023. He is Deputy Chairman of the Centre for Policy Studies. He read law at Durham and entered the Commons in 1997 at the age of 29. The political career is the credential. The substantive offer to a serious audience is the mechanism behind it. Key speaking topics Leadership transitions and the loss of authority The mechanics of political risk in the UK Trust, discretion and confidence at the top of an organisation Westminster, Whitehall and the operating environment for business Conservative Party history and the post-2010 leadership cycle The role of intermediaries between leaders and the led Ideal for Boards and chairs navigating CEO succession or contested leadership change Executive committees and senior partner groups that need a frank account of how authority is won and lost Corporate affairs and public policy audiences working on UK political risk Membership organisations, associations and professional firms with a senior audience drawn from regulated industries Audience outcomes A clearer mental model of how leadership confidence is actually measured and signalled inside an organisation A first-hand account of four UK Prime Ministerial transitions and what each one reveals about leadership under pressure A working sense of how UK political instability is likely to affect the operating environment over the next parliament The texture of how discretion, loyalty and dissent are managed at the top of a fractious institution

Why organisations work with Ruth Buscombe She has run live race strategy from the pit wall at Ferrari, Haas and Sauber, so the material is operating practice from elite competition, not a borrowed sports metaphor. She led the strategy function during Sauber’s sixth-place Constructors’ finish in 2022, the team’s best result in a decade against far better-resourced rivals, a credible reference point for performance under budget constraint. Her Cambridge engineering background (first-class honours, FIA-supervised thesis on the Drag Reduction System) means technical and analytical audiences extend her credit fast. She is one of a very small number of women to have held senior race strategy responsibility in Formula 1, which gives her STEM and inclusion content lived authority rather than allyship framing. As an F1 TV analyst, she explains decisions to a live general audience every race weekend, so she is unusually fluent at translating specialist judgement into language a board can act on. Biography highlights First-class honours in Aerospace and Aerothermal Engineering, University of Cambridge, with a master’s thesis on the Drag Reduction System conducted with the FIA. Race strategist at Scuderia Ferrari (2013 to 2015), based at Maranello, supporting drivers including Felipe Massa and Kimi Raikkonen. Strategy engineer at Haas F1 during the team’s debut Formula 1 season. Head of Race Strategy at Sauber/Alfa Romeo, leading the strategy function through the team’s sixth-place Constructors’ finish in 2022. On-air strategy analyst and presenter for F1 TV. Ambassador since 2016 for Dare to be Different, now the FIA Girls on Track initiative. Biography The pit wall is one of the few working environments where leaders make consequential calls in public, on a clock, with information that is partial and changing. Ruth Buscombe has spent her career on that wall. As a race strategist at Ferrari, then Haas, then as Head of Race Strategy at Sauber, she has owned decisions where the cost of getting it wrong is measured in championship points within the same hour. Her credibility starts with the technical foundation. A first-class honours engineering degree from Cambridge, with a master’s thesis on the Drag Reduction System conducted with the FIA, gave her the analytical grounding to be taken seriously inside Maranello at twenty-two. She joined Scuderia Ferrari in 2012, was promoted to race strategist within a year, and worked through Sebastian Vettel’s first Ferrari victory before moving to Haas for the team’s debut season. The defining body of work came at Sauber. Running the strategy function for a midfield team against rivals with far larger budgets, she led the call sheet through the team’s sixth-place Constructors’ Championship finish in 2022, its best result in a decade. That is the substance she brings to corporate audiences: how to design decision protocols that hold up when conditions change mid-race, how to allocate scarce attention under live pressure, how to disagree productively inside a senior team in the seconds before a call has to be made. She is also one of the very few women to have held senior race strategy responsibility in Formula 1, and has been an ambassador for Dare to be Different, now the FIA Girls on Track initiative, since 2016. As an F1 TV analyst she now explains the same decision logic to a live audience every race weekend, which is why her keynote lands with general management audiences as cleanly as it does with engineers. Key speaking topics Real-time decision-making under pressure High-performance team operating models Race strategy and competitive advantage under constraint Data-led judgement in elite sport Women in motorsport and STEM Engineering leadership Ideal for C-suite and senior leadership teams running high-stakes operating decisions on short cycles Strategy, operations and risk leaders responsible for live decision protocols Engineering and technical organisations where analytical credibility is the price of entry Diversity, inclusion and STEM programmes seeking a credible operator rather than an advocate Audience outcomes A clearer mental model for how elite teams separate the call from the data behind it A working sense of how decision rights, role clarity and rehearsal change behaviour under live pressure Specific examples of how a smaller, smarter team can outperform a better-resourced rival Confidence to make and defend a call when information is incomplete and time has run out A credible, non-tokenistic reference for women considering senior technical careers

Why organisations work with David Atkins Twenty-two years commanding New York State Police operations across Westchester County, including a Ground Zero deployment and incident command at the 2020 US Open at Winged Foot, give him direct authority on decision-making when the stakes are real New York State Trooper of the Year (2003) and New York State Investigator of the Year (2007) are named credentials from a credible body, not bureau adjectives The “One Decision Away” framework gives audiences a structured Assess, Address, Act sequence they can apply the next morning, not a story without a takeaway He pairs command experience with a documented commercial track record, having built a 1,400-person direct sales organisation into the top 0.5% of his company, which lets him speak credibly to sales floors as well as leadership rooms Biography highlights Retired Captain, New York State Police, 22 years of service Commanded all NYSP operations for Westchester County, overseeing reported 400,000 to 500,000 annual 911 calls New York State Trooper of the Year, 2003 New York State Investigator of the Year, 2007 Ground Zero first responder, 11 September 2001 Incident Commander, 2020 USGA US Open at Winged Foot Golf Club Author, “The Leveled Up Life: The No Excuse Blueprint to Live Up to Your Fullest Potential” Biography Most leadership content about pressure is written by people who have read about it. Atkins commanded New York State Police operations for Westchester County for more than two decades, with reported call volumes of close to half a million 911 incidents a year. The decisions were live, the consequences immediate, and the audience for those decisions was the public. That operational record sits behind his keynote work. He was a Ground Zero first responder on 11 September 2001, ran undercover units against organised crime and trafficking, and served as Incident Commander for the 2020 US Open at Winged Foot Golf Club. He was named New York State Trooper of the Year in 2003 and New York State Investigator of the Year in 2007. After retiring from law enforcement, Atkins built a 1,400-person international direct sales organisation through Beachbody, reaching the top 0.5% of the company by earnings. The commercial track record matters because it shows the same decision-making pattern applied outside a command environment, which is why sales and revenue audiences book him alongside leadership programmes. His book, “The Leveled Up Life: The No Excuse Blueprint to Live Up to Your Fullest Potential”, sets out the “One Decision Away” framework he uses on stage: Assess the single decision creating maximum momentum, Address the obstacle, Act with public commitment. The framework is the through-line buyers can point to when they need a keynote that leaves a structured takeaway rather than an emotional one. Key speaking topics Decision-making under pressure Resilience and stress management Leadership in high-stakes environments Sales performance and direct selling discipline Personal accountability and the “One Decision Away” framework First responder leadership lessons Ideal for Sales kick-offs and revenue conferences looking for credibility on personal performance Leadership programmes for line managers and frontline supervisors who carry decision risk First responder, healthcare and public safety audiences HR, talent and SHRM-style audiences focused on resilience and engagement Audience outcomes A named decision-making sequence (Assess, Address, Act) audiences can take into the next working week Concrete examples of command-level decision-making from policing, 9/11 response and major event security A reframed view of what counts as an “excuse” inside their own teams Practical language for talking about composure and accountability without slipping into wellness clichés

Why organisations work with Darren Edwards He has led injured-veteran teams across four genuine world-first or world-record expeditions, including the 1,400 km Land’s End to John O’Groats kayak and the seven-continent World Marathon Challenge in a wheelchair. The leadership content is drawn from operations, not theory. He talks about the South Pole expedition that did not finish as openly as the ones that did, which gives senior teams a rare working example of how to make a collective stop call without losing the team. His book Strength Through Adversity, an Amazon UK bestseller, sets out the adaptive mindset framework he uses with leadership teams, giving audiences a single referenceable text after a session. He founded Adaptive Expeditions, so the work is institutional rather than personal narrative, and translates into language about team capability, not individual triumph. Biography highlights Author of Strength Through Adversity, Amazon UK bestseller, published February 2023. First wheelchair user to complete the World Marathon Challenge: seven marathons, seven continents, seven days. Led the first team to kayak 1,400 km from Land’s End to John O’Groats with injured-veteran crew. Member of the first adaptive team to cross Vatnajokull, Europe’s largest ice cap. Founder of Adaptive Expeditions. Former Army Reservist and qualified teacher. Biography A ledge gave way in North Wales in 2016. Darren Edwards fell more than 100 feet, broke his back in two places, and severed his spinal cord. He woke up paralysed from the chest down. He had been a mountaineer, an Army Reservist, and a trained teacher. None of those identities survived intact. What followed is the working material of his keynote. Inside three years he was leading a team of injured veterans on the first kayak crossing of Britain from Land’s End to John O’Groats, 1,400 kilometres through some of the country’s most exposed sea. He went on to row the English Channel, cross the Vatnajokull ice cap with the first adaptive team to do it, and in 2023 became the first wheelchair user to finish the World Marathon Challenge: seven marathons, seven continents, seven days. The expeditions are not the proof point. The proof point is what he did with them. He built Adaptive Expeditions as an organisation, wrote Strength Through Adversity in 2023, and has spent the years since refining what he calls the adaptive mindset: a working set of disciplines for leading teams through sustained uncertainty. How composure is built before it is needed. How recovery is led rather than waited out. How a team makes the call to stop. In December 2025 his Redefining Impossible team cut a 222 km sit-ski attempt on the South Pole short after a week on the ice. He talks about that decision with the same clarity as the records. For organisations under sustained pressure, that is the value. Edwards has lived the gap between the plan and what actually happens, and he can describe it in operational terms. Key speaking topics The adaptive mindset for leadership teams Leading through sustained uncertainty Team leadership across injured and mixed-ability crews Composure and decision-making under pressure Recovery as a leadership discipline Resilience after catastrophic disruption Ideal for Executive leadership teams preparing for or recovering from major disruption Senior operational leaders responsible for sustained-pressure environments Programmes for high-potential leaders building decision-making range Veteran transition, healthcare leadership, and emergency-services audiences Audience outcomes A working vocabulary for talking about composure and recovery as leadership capabilities, not personality traits A clear example of how a senior team makes a collective stop decision without losing trust The adaptive mindset framework, drawn from his book, that audiences can take into team conversations after the session An honest account of the gap between the plan and the operation, useful for risk and contingency thinking

Why organisations work with Steven MacGregor He has built a single, named methodology, the Sustaining Executive Performance programme, and tested it on more than 20,000 executives in person across markets ranging from Peru to Qatar. The Chief Wellbeing Officer platform gives senior teams an operating model for sustaining leadership performance under pressure, delivered inside Google, Salesforce, Uber, Accenture, Santander, and Oracle. He founded the General Counsel Wellbeing Network, a global peer network for senior in-house counsel partnered with Pinsent Masons and shortlisted for Mental Health & Wellbeing Initiative of the Year at the Legal 500 ESG Awards 2026, evidence the platform holds up in one of the highest-pressure leadership populations. A decade-long trilogy, Sustaining Executive Performance (Pearson, 2015), Chief Wellbeing Officer (LID, 2018), and The Daily Reset (2024), gives him a coherent body of work that connects performance science, organisational design, and behavioural change. He sits inside McKinsey’s People and Organizational Performance practice as a Senior Advisor, so the work is calibrated to how serious operating companies actually run. Biography highlights Founder, Chief Wellbeing Officer (CWO) leadership development platform, delivered to executive teams at Google, Salesforce, Uber, Accenture, Santander, and Oracle Founder, General Counsel Wellbeing Network, a global peer network for senior in-house counsel with chapters across the UK, Spain, Ireland, and the Middle East Founder and CEO, Leadership Academy of Barcelona (LAB) Senior Advisor, People and Organizational Performance practice, McKinsey & Company Honorary Professor of Health and Wellbeing, Glasgow School of Art Faculty experience at IESE, IE Business School, IMD (Lausanne and Singapore), and CEIBS (Shanghai and Jakarta) Author of Sustaining Executive Performance (Pearson, 2015), Chief Wellbeing Officer (LID, 2018, with Rory Simpson), and The Daily Reset (2024) Biography Most senior leaders today are running a workload their predecessors would not recognise. Decision volume has compounded, recovery time has collapsed, and the pressure is no longer episodic. The harder question is what organisations actually invest in to make that sustainable. That is the line of work Steven MacGregor has spent two decades building, first inside business schools, then through the Leadership Academy of Barcelona, and now through the Chief Wellbeing Officer platform and as a Senior Advisor inside McKinsey’s People and Organizational Performance practice. The Sustaining Executive Performance programme started as an applied research project drawing on elite sport, including time with FC Barcelona’s athletics team, and elements of human-centred design. It has since been delivered to more than 20,000 executives in person, from Peru to Qatar. Today the Chief Wellbeing Officer platform sits on top of that foundation, and is delivered inside executive teams at Google, Salesforce, Uber, Accenture, Santander, and Oracle, with teaching at IESE, IE, IMD, CEIBS, and the Glasgow School of Art. The decade-long trilogy gives the work its intellectual spine. Sustaining Executive Performance (Pearson, 2015) set out the evidence-based link between wellbeing and decision-making, clarity, and long-term execution. Chief Wellbeing Officer (LID, 2018), written with former Telefónica Chief Learning Officer Rory Simpson, formalised the argument that wellbeing needs an owner at the top table, with metrics, budget, and authority. The Daily Reset (2024) translates behavioural science and habit formation into the everyday practices that make performance stick. The General Counsel Wellbeing Network, which MacGregor founded in 2024, is where the platform meets one of the most pressured leadership populations in business. It now operates across the UK, Spain, Ireland, and the Middle East, with a partnership with Pinsent Masons and a Legal 500 ESG Awards 2026 shortlisting for Mental Health & Wellbeing Initiative of the Year. His training is unusual for the field: a doctorate in engineering design management with research periods at Stanford and Carnegie Mellon, and an Honorary Professorship at the Glasgow School of Art. That background shapes the work. The focus is less on motivation and more on the design of work itself, which is what makes the material useful to senior teams trying to convert wellbeing language into operating change. Key speaking topics Sustainable leadership performance under pressure Executive resilience, clarity, and recovery Workplace wellbeing as an operating discipline The Chief Wellbeing Officer platform Personal energy and recovery for senior leaders Health, performance, and the design of work Behaviour change inside corporate environments Ideal for CHROs, Chief People Officers, and Chief Wellbeing Officers building enterprise-wide leadership performance and wellbeing strategies Executive committees and boards reviewing burnout, attrition, and human-capital risk General Counsel, Chief Legal Officers, and senior in-house counsel managing performance under chronic load Partner groups in professional services and law firms managing performance under chronic load Audience outcomes A working definition of what wellbeing means as a leadership performance discipline, not a benefit category The Sustaining Executive Performance framework as a concrete tool for senior leaders to apply to themselves and their teams A view on where the Chief Wellbeing Officer function sits in an operating model, with named accountabilities Practical habit-formation tools drawn from elite sport, behavioural science, and design that senior leaders can adopt in their own week