Peak Performance

Why organisations work with Justin Hughes His BETTUR (Better Understanding of Reality) model gives teams a structured, named framework for planning, executing, and adapting under conditions of ambiguity and pressure – one tested in military aviation and refined across corporate and public sector organisations on multiple continents. The Business of Excellence (Bloomsbury, 2016) advances a specific argument – that consistent high performance is a systems problem, built around people, capability, and delivery – giving his advisory work an intellectual foundation that separates it from standard high-performance keynote content. His advisory work spans genuinely diverse high-stakes environments: BP’s global safety operations programme, Mercedes Formula 1, the United Nations, and Microsoft – meaning the principles he applies have been stress-tested well beyond the military analogy. As current CEO of a biotech startup operating under real commercial pressure, he holds practitioner credibility that most speakers with a military or aviation background left behind long ago. His diagnostic starting point – that cognitive and motivational biases distort individual and team judgement under pressure in predictable, addressable ways – gives organisations a more honest and specific entry point than generic resilience or leadership development typically provides. Biography highlights Former RAF fighter pilot; served as Executive Officer of the Red Arrows, flying more than 250 displays across three international tours Founder of Mission Excellence, an organisational performance consultancy; strategic adviser to Microsoft, the United Nations, and Mercedes Formula 1 Regular contributor to BP’s global Leading in Operations programme Author of The Business of Excellence (Bloomsbury, 2016), a performance framework built around people, capability, and delivery; endorsed by Paddy Lowe, Executive Director of Mercedes Grand Prix Profiled in the Daily Telegraph, The Independent, Director Magazine, and the London Evening Standard; interviewed on BBC World Talking Business, BBC Breakfast, and GB News MBA with Distinction, London Business School; MSt with Distinction in International Relations, University of Cambridge Biography The Business of Excellence, published by Bloomsbury in 2016, makes a specific claim: consistent high performance is not a talent question. It is a question of systems, behaviours, and the decision-making habits that hold up when conditions deteriorate. Justin Hughes wrote that book after twelve years as an RAF fighter pilot and three as Executive Officer of the Red Arrows. Since leaving the RAF, Hughes has operated in the environments his book describes. As founder of Mission Excellence, he has advised Microsoft, the United Nations, and Mercedes Formula 1 on organisational effectiveness. He is also a regular contributor to BP’s global Leading in Operations programme – a safety-critical context where the gap between intended and actual decision-making carries serious consequences. The practical instrument of that advisory work is the BETTUR model – an acronym for Better Understanding of Reality. It gives organisations a structured approach to planning, executing, and adapting under ambiguity and pressure. The model addresses a specific failure mode: the cognitive and motivational biases that cause individual and team judgement to degrade when information is incomplete and stakes are high. Hughes holds an MBA with Distinction from London Business School and an MSt with Distinction in International Relations from the University of Cambridge. As CEO of NetZeroNitrogen, a biotech company developing alternatives to synthetic nitrogen fertiliser, he retains active operating responsibility alongside his advisory and speaking work. He has been profiled in the Daily Telegraph, The Independent, and Director Magazine, and interviewed on BBC World Talking Business and BBC Breakfast. Key speaking topics Leadership under pressure Decision-making in high-stakes environments High-performance team design Organisational effectiveness and execution Risk and cognitive bias in judgement Performance culture Strategic resilience Ideal for Senior leadership and executive teams building high-performance cultures in complex, high-reliability, or fast-changing organisations Operations, safety, and transformation leaders in sectors where the cost of poor judgement is high – energy, aerospace, financial services, and healthcare CHROs and L&D directors commissioning leadership development that goes beyond standard competency frameworks C-suite and board audiences addressing the gap between strategic intent and operational execution Audience outcomes A named framework – the BETTUR model – for planning, executing, and adapting under conditions of ambiguity, incomplete information, and time pressure A clearer diagnosis of why high-performance intentions break down under operational stress, and what structural factors – not individual failings – drive that gap Practical principles for building teams that maintain standards and accountability without relying on close supervision or ideal conditions A more rigorous understanding of how cognitive and motivational biases affect individual and team judgement, and what processes reduce their impact Directly applicable approaches to debrief discipline, decision protocols, and leadership behaviour in their own organisations

Why organisations work with Jonny Wilkinson A first-person account of what elite pressure does to judgement, body, and identity, drawn from the kick that won the 2003 Rugby World Cup and the years that followed it. Authority on performance and mental health that comes with a CBE, World Rugby Hall of Fame induction, and 91 England caps, not a consultant’s reframing of athlete clichés. A founder’s perspective from One Living, the B Corp drinks business he built around his own recovery, giving the talk commercial substance beyond the sporting story. Long-form work on presence and human potential through the I Am… podcast and two books, which means the content is developed, not improvised on stage. Biography highlights 91 caps for England, two British and Irish Lions tours, scorer of the drop goal that won the 2003 Rugby World Cup final against Australia. BBC Sports Personality of the Year 2003; IRB International Player of the Year 2003; OBE 2003; CBE 2015. Inducted into the World Rugby Hall of Fame in 2016. Author of Jonny: My Autobiography and Tackling Life, the latter co-authored with long-time mentor Steve Black. Founder of One Living, a B Corp certified kombucha and functional drinks business stocked nationally in Tesco. Host of the I Am… With Jonny Wilkinson podcast, in conversation with thought leaders on performance, presence and mental health since 2022. Biography The drop goal that won the 2003 Rugby World Cup is one of the most replayed sporting moments in British memory. The man who struck it spent the next decade trying to explain to himself why it did not feel like the answer. Wilkinson’s body broke down through repeated injury, and the perfectionism that had driven the career became the thing he had to dismantle to live well. That second act is what gives his speaking content its weight. He writes and talks about presence, fear, and the relationship between high performance and mental health, drawing on his own recovery rather than secondhand frameworks. Tackling Life, written with his long-time mentor Steve Black, set the early ground. The I Am… podcast, running since 2022, has extended it into a body of conversation with global thinkers on potential and self-awareness. The credentials are not in doubt. 91 England caps, two Lions tours, the 2003 BBC Sports Personality award, the 2003 IRB International Player of the Year, an OBE the same year, a CBE in 2015, and induction into the World Rugby Hall of Fame in 2016. As a founder he has built One Living, a B Corp certified drinks brand born directly out of his own work on gut health, mental health and recovery. For a corporate audience, the value sits in the honesty about what elite pressure costs and how composure is rebuilt afterwards. The story is recognisable to anyone responsible for performance under public scrutiny, and the takeaways are practical rather than motivational. Key speaking topics Performing under pressure Mental health and recovery after high performance Presence and self-leadership Resilience and reinvention after a defining career Founder lessons from One Living Mindset, fear and the cost of perfectionism Ideal for Senior leadership offsites where composure under pressure is the practical theme CHRO and people director audiences focused on mental health, wellbeing and high-performing cultures Sales kickoffs and annual conferences seeking a credible performance keynote with intellectual depth Awards dinners, panel moderation and after-dinner appearances where rugby authority and on-stage authenticity carry the room Audience outcomes A grounded account of what perfectionism and fear do to performance at the top, and how that pattern is changed Specific habits Wilkinson uses for presence, focus and recovery, drawn from his own practice rather than a generic framework A reframing of mental health as a leadership capability, not an HR concern Permission to talk openly about the gap between visible success and private cost

Why organisations work with Jonnie Peacock The credibility behind his pressure narrative is specific. He won the London 2012 Paralympic 100m in front of 80,000 people, at 19, as the home favourite, having been largely unknown twelve months earlier. The preparation-to-execution discipline he describes is grounded in that exact moment, and he makes it concrete for business audiences in ways retrospective case studies cannot. His Strictly Come Dancing appearance was a deliberate disability advocacy strategy, not a media opportunity. He has described it publicly as a specific effort to shift mainstream perception of disability, which gives organisations working on inclusion a frame grounded in personal agency rather than policy or HR language. He has won at the highest level and lost at the highest level: two Paralympic golds, a bronze when gold was expected at Tokyo 2020, and a fifth place at Paris 2024 after a career as the public face of British Paralympic sprinting. His account of managing that full arc is something few performance speakers can draw on with equivalent specificity. His Channel 4 series Jonnie’s Blade Camp placed him in a structured coaching role with five young amputees, demonstrating that his performance insight has been tested and applied beyond his own biography. Competing at four Paralympic Games across twelve years, he provides a long-cycle view of high performance: managing injury, rival pressure, public expectation, and identity shift across a career, not just the story of a single peak moment. Biography highlights Two-time Paralympic 100m champion (London 2012, Rio 2016); bronze medallist T64 100m Tokyo 2020; silver medallist 4x100m Universal Relay at Tokyo 2020 and Paris 2024 World champion at the IPC Athletics World Championships, Lyon 2013, and the World Para Athletics Championships, London 2017; multiple European champion; former world record holder in amputee sprinting (10.85 seconds) MBE for services to athletics, 2013 New Year Honours First amputee Paralympian to compete on BBC One’s Strictly Come Dancing (Series 15, 2017), partnered with Oti Mabuse Featured in the Netflix documentary Rising Phoenix (2020) and Channel 4’s “Meet the Superhumans” campaign (2012) Creator and presenter of Channel 4’s Jonnie’s Blade Camp (2021), a structured training programme for young amputees Biography At the 2012 London Paralympic 100m final, a 19-year-old largely unknown twelve months earlier stood behind the start line as the home favourite, in a stadium of 80,000 people. Jonnie Peacock won by a clear margin and set a Paralympic record. The insight that produces is not just biographical. Performing consistently when pressure is highest is one of the hardest things organisations ask of their people. Peacock is a two-time Paralympic 100m champion and former world record holder in amputee sprinting, with medals at three of the four Paralympic Games he has competed in across twelve years. His Channel 4 series Jonnie’s Blade Camp placed him in a structured coaching environment with five young amputees, demonstrating that his understanding of performance development has been applied in a formal teaching context, not only in his own career. His mainstream media presence reflects a deliberate strategy. He became the first amputee Paralympian on BBC One’s Strictly Come Dancing in 2017, a decision he has described publicly as an act of disability advocacy rather than entertainment. He features in the Netflix documentary Rising Phoenix and was at the centre of Channel 4’s “Meet the Superhumans” campaign in 2012, both of which sit inside the wider argument about how disability is perceived in high-performance sport. The story underneath all of this is not decorative. Peacock contracted meningitis at five and lost his right leg below the knee. He found athletics through a Paralympic talent identification day and became Paralympic champion in his first competitive senior season. His argument to organisations rests on that arc: the gap between preparation and peak execution under genuine pressure is real, and it can be closed. Key speaking topics Performance under pressure Resilience and adversity recovery Elite competitive mindset Disability and inclusion High-performance team discipline Managing expectation in high-stakes moments Long-cycle career performance Ideal for Executive and leadership teams focused on consistency, decision-making, and execution under scrutiny Organisations running DEI programmes seeking inclusion framed through personal agency and elite performance evidence Commercial, sales, and competitive teams preparing for high-stakes pitches or critical competitive moments HR and people leaders building resilience and wellbeing strategies with credible, first-hand evidence Audience outcomes A first-hand account of what mental preparation for maximum-pressure performance feels like, grounded in verified results across four Paralympic Games Sharper distinction between building capability in training and executing consistently when real scrutiny arrives Disability reframed as competitive capability, evidenced through elite sport rather than policy language Greater clarity on managing external expectation from rivals, public audiences, and an organisation’s own culture A longer view of high performance: how to absorb setback, return to competition, and sustain standards across a career

Why organisations work with Jonathan Edwards A world record that has stood since 1995 gives him a rare authority on what it actually takes to perform at the top of a discipline, not a generic story about effort. He is a working broadcaster, not a retired athlete reading from cue cards. His BBC and Eurosport background carries directly into hosting awards nights, conferences and panel discussions with credibility on camera and on stage. His career arc covers Olympic gold, Olympic silver, a long stretch of injury and doubt, and a full second career in media. That gives him real material on the difference between winning once and staying competitive. He has worked at the centre of major institutional sport, from the LOCOG board for London 2012 to his current ambassador role with The R&A, which makes him comfortable in front of senior, formal audiences. Biography highlights Olympic triple jump gold medallist, Sydney 2000, and Olympic silver medallist, Atlanta 1996. World Championship gold, Gothenburg 1995, where he broke the world record twice in a single competition. Triple jump world record holder at 18.29m, set on 7 August 1995, still unbeaten three decades later. BBC Sports Personality of the Year 1995. CBE in 2001, MBE in 1996. BBC athletics commentator and presenter, anchoring the BBC’s athletics coverage at the London 2012 Olympic Games before joining Eurosport. London 2012 Olympic Ambassador and athletes’ representative on the London Organising Committee for the Olympic and Paralympic Games. Global Development Ambassador for The R&A, with an active public role around The Open Championship. Biography The triple jump world record fell twice in twenty minutes at the 1995 World Championships in Gothenburg. Both jumps were Jonathan Edwards’s. The second, 18.29m, has not been beaten in more than thirty years and is one of the longest-standing records in track and field. What sits underneath that mark is more useful for a business audience than the mark itself. Edwards spent years as a quietly talented British triple jumper who refused to compete on Sundays on religious grounds and seemed unlikely to convert that talent into titles. The breakthrough came late, sustained execution came later still, and Olympic gold in Sydney arrived in 2000, five years after the world record. The arc from talent to record to gold was not a straight line, and he is direct about that. The second career matters as much as the first for the way organisations use him. As a BBC athletics commentator he anchored the corporation’s coverage of London 2012, and his broadcasting work has continued at Eurosport. That experience translates directly into the hosting, moderating and on-stage interviewing brief that most clients book him for. He is comfortable in front of a live, senior audience because he has done it for two decades on television. He has also held formal roles at the centre of British and global sport. He sat on the LOCOG board as the athletes’ representative for London 2012, served as an Olympic Ambassador for the Games, and currently works as a Global Development Ambassador for The R&A around The Open Championship. The result is a speaker who carries the weight of an undefeated world record, the polish of a working broadcaster, and the institutional credibility of long service inside major sporting bodies. Key speaking topics Peak performance under pressure Mental approach to competition Sustained excellence across a career Hosting and moderating major business events Awards presenting and after-dinner speaking Olympic and elite sport insight Resilience through setback and reinvention Ideal for Corporate awards nights, gala dinners and conferences needing a recognisable host with broadcast experience. Leadership offsites and sales kick-offs that want a credible peak performance keynote rather than a generic motivational slot. Boards and senior teams looking to interview a world-class performer on stage, with a moderator who can carry the room. Audience outcomes A clear sense of what world-class performance actually demands, told through one of athletics’ most-studied careers. Concrete language for talking about pressure, preparation and the gap between training and competition. A useful frame for thinking about long careers, where the second act often matters more than the first. A polished, professionally hosted event when he is engaged in a moderating or presenting capacity.

Why organisations work with Johnny Herbert A first-person account of returning to elite competition six months after doctors at Queen Mary’s Hospital in Sidcup debated amputating his foot, told without sentimentality and grounded in specific decisions. One of a small number of drivers to have won both the Le Mans 24 Hours and a Formula 1 Grand Prix, which gives credibility across endurance, sprint and team-strategy framings of high performance. Ten years of Sky Sports F1 punditry from 2012 to 2022 trained him to read a room, host live, and translate technical detail into clean narrative for non-specialist audiences. Seven F1 teams across a career: Benetton, Tyrrell, Lotus, Ligier, Sauber, Stewart and Jaguar. He has lived inside winning cultures and broken ones, and speaks to both honestly. Comfortable as awards host, Q&A guest, panel voice and after-dinner speaker, which makes him a flexible booking when the brief is engagement and presence rather than a fixed keynote. Biography highlights Three Formula 1 Grand Prix wins: 1995 British Grand Prix, 1995 Italian Grand Prix, 1999 European Grand Prix at the Nurburgring. Winner, 1991 Le Mans 24 Hours, with Mazda in the rotary-engined 787B alongside Bertrand Gachot and Volker Weidler. 161 Formula 1 starts across seven teams between 1989 and 2000, with seven podiums and 98 career points. British Formula 3 Champion 1987 with Eddie Jordan Racing. British Junior Karting Champion 1978. Le Mans Endurance Series Champion 2004 and Sebring 12 Hours winner 2002, both with Audi. Sky Sports F1 expert pundit and co-commentator, 2012 to 2022. Author of “What Doesn’t Kill You… My Life in Motor Racing”, published by Transworld. Biography The crash happened at Pilgrim’s Drop, Brands Hatch, on 21 August 1988. Herbert’s Reynard hit a bridge parapet, then a steel barrier. The medical team at Queen Mary’s Hospital in Sidcup discussed amputation. They told him his racing career was over. Six months later he was on the grid of the 1989 Brazilian Grand Prix in a Benetton, and finished fourth, eleven seconds behind Nigel Mansell. He could barely walk. The story of the next decade in Formula 1, including wins at Silverstone, Monza and the Nurburgring, sits inside that gap between the medical verdict and the result in Rio. The wider career is unusual in shape. Herbert raced for Benetton, Tyrrell, Lotus, Ligier, Sauber, Stewart and Jaguar across 161 Grand Prix starts. He won Le Mans for Mazda in 1991 in the 787B, the only Japanese car ever to take the overall victory, then went back and won the Le Mans Endurance Series for Audi in 2004 and Sebring in 2002. Few drivers have credibility across both the sprint and the endurance side of the sport. After racing, Sky Sports F1 hired him as a pundit from 2012 to 2022, a decade of live broadcasting on qualifying, races and analysis. The platform sharpened a public voice that had always been direct. His autobiography, “What Doesn’t Kill You… My Life in Motor Racing”, covers the team-mates, rivals and crashes in his own register: dry, specific, occasionally very funny. Key speaking topics Resilience and performance after serious injury Formula 1 strategy, drivers and team culture Endurance racing and the Le Mans 24 Hours High-pressure decision-making in motorsport Behind-the-scenes Formula 1 punditry and broadcasting After-dinner and awards hosting on motorsport themes Ideal for Corporate after-dinner audiences and awards evenings looking for a recognisable F1 name with broadcasting polish. Leadership and sales conferences using sport as an anchor for resilience, comeback and team-culture themes. Automotive, motorsport sponsor and engineering events where technical and team detail land with credibility. Q&A formats and on-stage interviews where the host wants a guest who can carry a room without a scripted keynote. Audience outcomes A specific, first-person account of returning to elite sport from career-ending injury, drawn from Herbert’s own experience rather than borrowed examples. Insider perspective on Formula 1 team cultures across seven different constructors, including Benetton in its title-winning years. Stories of racing alongside Michael Schumacher, Ayrton Senna, Damon Hill, Alain Prost and Nigel Mansell, with named context rather than generic anecdote. A read on how live broadcasting shapes how a sport is understood, drawn from a decade inside the Sky Sports F1 commentary team.

Key speaking topics Leadership under pressure Resilience and adversity Teamwork in high-risk environments Decision-making in crisis Accountability and responsibility Performance in extreme situations Lessons from military operations Ideal for Senior leadership teams Organisations operating in high-risk or high-stakes environments Corporate conferences and leadership events Executive education programmes Audience outcomes Clear insight into leadership behaviours under extreme pressure Practical lessons on resilience and personal responsibility Greater understanding of teamwork in critical situations Perspective on decision-making in uncertain and high-risk contexts Why organisations work with John Peters First-hand experience of leadership and survival in a high-risk military environment. Credible insights drawn from real-world operational and crisis situations. Proven ability to translate military experience into commercially relevant leadership lessons. Recognised author and documentary subject with established public profile. Biography John Peters brings first-hand experience of leadership, decision-making and resilience from one of the most demanding environments imaginable. As a former Royal Air Force Tornado GR1 pilot, he operated in high-risk military contexts where clarity, accountability and teamwork were critical. During the Gulf War, his aircraft was shot down over Iraq and he was captured and held as a prisoner of war for around seven weeks. The experience, widely reported at the time, placed him under intense physical and psychological pressure and has since become the foundation for his insights into performance under extreme conditions. Following his release, he continued his career in the RAF before moving into leadership-focused consulting and speaking. He is co-author of Tornado Down, a No. 1 Sunday Times bestseller, and Team Tornado, both of which explore operational leadership, teamwork and life beyond frontline service. His story was also the subject of the BAFTA-nominated television documentary Cutting Edge: Tornado Down. In addition to his operational and publishing credentials, he has been recognised with an Honorary Doctorate of Education from the University of Bedfordshire. Through his work with organisations and executive audiences, he translates military experience into clear, commercially relevant lessons on responsibility, resilience and leadership when the stakes are high.

Why organisations work with John Amaechi The giants framework – introduced in The Promises of Giants (New York Times and Sunday Times bestseller, 2021 Porchlight Business Book Award winner) – gives senior leaders a precise accountability tool: every person with influence shapes culture through their most ordinary behaviour, whether they intend to or not. He has held non-executive director appointments at FTSE 250 company Greencore Group plc and served a decade as board director at Manchester University NHS Foundation Trust – giving him verified access to the governance conversations his clients face, not just advisory proximity to them. As Professor of Leadership at the University of Exeter Business School and a Chartered Psychologist, he can name the specific behavioural mechanisms – not just the desired outcomes – that distinguish leaders who consistently build high-performing teams from those who inadvertently undermine them. His reframing of unconscious bias as “entrenched assumption” – from The Promises of Giants – shifts the inclusion conversation from psychological absolution to direct leadership accountability, making it actionable for boards and executive committees that have grown fatigued by compliance-oriented framing. Inducted into HR Magazine’s Hall of Fame in 2022, after multiple appearances on its Most Influential Thinkers list, he is recognised across HR, governance, and psychology communities – not within a single professional silo. Biography highlights Founder, APS Intelligence Ltd (est. 2008), working with executive teams and boards across FTSE 100 companies in financial services, technology, legal, and engineering sectors Professor of Leadership (HC), University of Exeter Business School; Research Fellow, University of East London; Chartered Psychologist (British Psychological Society), Chartered Scientist, Chartered Fellow of the CIPD Author of The Promises of Giants (New York Times and Sunday Times bestseller; 2021 Porchlight Business Book Award, Leadership and Strategy category) and It’s Not Magic: The Ordinary Skills of Exceptional Leaders Former non-executive director, Greencore Group plc (FTSE 250); former 10-year board director and HR Scrutiny Committee Chair, Manchester University NHS Foundation Trust HR Magazine Hall of Fame inductee 2022; Sport Industry Integrity and Impact Award 2023; OBE 2011 First Briton to have a career in the NBA; appointed European Ambassador to the NBA Biography Culture gaps in senior teams are almost always a behaviour problem. APS Intelligence, the consultancy John Amaechi OBE founded in 2008, was built on that premise, and his advisory engagements, governance roles, and published research have only strengthened the case. Amaechi has held non-executive director appointments at FTSE 250 company Greencore Group plc and served a decade as board director at Manchester University NHS Foundation Trust. This places him inside the governance conversations most consultants observe from outside. He holds academic roles as Professor of Leadership at the University of Exeter Business School and Research Fellow at the University of East London, where his research focuses on the mechanisms of inclusive leadership, team performance, and organisational design. His professional credentials sit across three chartered bodies: Chartered Psychologist of the British Psychological Society, Chartered Scientist, and Chartered Fellow of the CIPD. The Promises of Giants (2021) introduced the giants framework, the argument that every leader shapes culture through their most ordinary behaviour, intentionally or not. The book became a New York Times and Sunday Times bestseller and won the Porchlight Business Book Award in Leadership and Strategy. His follow-up, It’s Not Magic: The Ordinary Skills of Exceptional Leaders, translates the framework into specific, repeatable actions that distinguish leaders who build high-performing environments from those who inadvertently undermine them. Amaechi was inducted into HR Magazine’s Hall of Fame in 2022, after multiple appearances on its Most Influential Thinkers list, and is a LinkedIn Top Voice and LinkedIn Influencer with sustained reach across professional audiences. Before his consultancy career, he was the first Briton to have a career in the NBA. That background informs his understanding of how culture either releases or suppresses individual potential, and what it costs organisations when it does the latter. Key speaking topics Leadership behaviour and culture Inclusive leadership High-performance team dynamics Executive accountability and governance Leadership through permanent disruption AI integration and the human organisation Ideal for Executive teams and C-suite leaders where a gap exists between declared culture and how people actually experience leadership Board members and non-executive directors engaged with governance, leadership accountability, and inclusive decision-making CHROs, CPOs, and people leaders designing culture and inclusion strategies that connect directly to performance outcomes Senior leadership cohorts in organisations navigating culture transformation, post-merger integration, or leadership succession Audience outcomes A specific vocabulary for naming the leadership behaviours – not strategy documents or values statements – that create or undermine the culture an organisation is trying to build Clarity on why inclusion programmes stall at leadership level, and what it takes behaviourally to move them forward A personal accountability framework – the giants principle from The Promises of Giants – that senior leaders can apply immediately to audit and adjust their own daily behaviour Greater understanding of how identity and belonging affect individual contribution, team cohesion, and organisational performance Practical, evidence-based tools from organisational psychology for building psychologically safe environments where high performance is sustainable

Why organisations work with Jim Dowdall He has run safety on productions where a missed call ends a career or a life, and he can describe how those calls are made without the language losing its edge in a corporate room. He chaired the British Stunt Register, the body that governs professional stunt work in the UK, which gives him authority on how a regulated, safety-critical industry sets and enforces standards. His credit list includes Saving Private Ryan, multiple James Bond films, Indiana Jones, Star Wars, and a decade as stunt coordinator for Top Gear and The Grand Tour, so the case studies are recognisable to a non-specialist audience. He combines a Parachute Regiment background, an armourer’s technical training, and a coordinator’s governance role, which gives the talk three angles on the same problem rather than a single career arc. Biography highlights Former chair of the British Stunt Register; long-standing member. Stunt coordinator and performer on more than 200 film and television titles, including Saving Private Ryan, Skyfall, Tomorrow Never Dies, Die Another Day, The World Is Not Enough, Octopussy, Indiana Jones and the Last Crusade, Star Wars IV and V, and Harry Potter and the Deathly Hallows. Stunt coordinator for Top Gear and The Grand Tour. Co-author of “Man on Fire: The Life and Other Accidents of Jim Dowdall, Stuntman” (Graham Scott, 2019), foreword by James May. Author of “Brassey’s Military Small Arms of the World” (1973), written during his early career as a film armourer. Member of BAFTA; invited to speak at Academy film seminars. Former soldier, Parachute Regiment. Biography A film set built around an explosion, a fall, or a high-speed crash is one of the most tightly governed working environments in any commercial industry. The standards are written down, the risk is priced, and the chain of command is unambiguous. Jim Dowdall has operated at the centre of that system for more than four decades. His credits run from Octopussy and The Spy Who Loved Me through Saving Private Ryan, Indiana Jones and the Last Crusade, the Star Wars original trilogy, and on to Skyfall, Die Another Day, and Harry Potter and the Deathly Hallows. He spent ten years as stunt coordinator for Top Gear and The Grand Tour. He has doubled Harrison Ford, Roger Moore, Pierce Brosnan, and Timothy Dalton. The institutional weight matters as much as the credit list. Dowdall is a former chair of the British Stunt Register, the body that licenses and governs UK stunt work, and a member of BAFTA. His co-authored memoir “Man on Fire”, with a foreword by James May, sets out how high-consequence sequences are actually planned, briefed, and run, including the unglamorous detail that separates a controlled set-piece from an injury report. For a leadership audience, the value is not the anecdote. It is the structure underneath it: how a competent team agrees what an acceptable risk looks like, how it walks back from one that has been priced wrongly, and how a coordinator holds discipline when budget, talent, and time pressure all push the other way. Key speaking topics Risk management in high-consequence environments Decision-making under pressure Team coordination on complex productions Safety culture and operational discipline Leadership lessons from the film industry Performance in safety-critical settings Ideal for Operations, safety, and risk leaders in regulated or safety-critical industries Senior leadership teams looking at how their organisation handles high-stakes decisions Project, programme, and transformation leads running complex, time-pressured delivery Conferences and offsites where a credible outside-in voice on risk is wanted Audience outcomes A clearer picture of how a regulated, safety-critical industry sets and enforces standards in practice. A working model for how senior coordinators price risk, brief teams, and make stop-or-go calls under pressure. Recognisable case studies from films and television that translate cleanly into board-level questions about risk and accountability. Sharper instinct for the warning signs that precede a serious incident, drawn from a 40-year operational record.

Why organisations work with Jermaine Harris A Sports Psychology MSc with Distinction sits behind the talk, so the resilience content rests on academic grounding rather than slogans. The Empowered Results Programme gives audiences a defined process to take away, not a one-off emotional lift that fades by Monday. His own near-amputation and recovery story is used as evidence for behaviour-change technique, which is why Admiral, Amazon, YouTube, and PGA EuroPro Group have brought him in. Audiences leave with usable mental tools drawn from his reading of more than 380 self-help titles, distilled by someone trained to assess what actually works. He is comfortable in front of mixed audiences from frontline staff to leadership, which makes him useful for company-wide kick-offs and sales conferences where a single speaker has to land across the room. Biography highlights BSc (Hons) and MSc (Distinction) in Sports Psychology ICF accredited Professional Coach and certified Firewalk Instructor Author of The Rut Buster and Lift Your Life! Founder of The Empowered Results Programme Corporate engagements with Admiral, Amazon, YouTube, PGA EuroPro Group, Forever Living, and Hallmark Care Homes Fundraiser and advocate for the Cystic Fibrosis Trust, following his son’s diagnosis in 2015 Biography Resilience is one of the most over-claimed words in corporate wellbeing. The challenge for an HR or culture lead is to find a voice on the topic who can move beyond the language and actually shift how people behave on Monday morning. Jermaine Harris built his speaking practice around exactly that gap. His starting point was personal. A serious car accident and the threat of losing a leg ended a phase of heavy drinking and gambling. The interesting decision came next: he completed a BSc and an MSc with Distinction in Sports Psychology and used that training to study what actually changes behaviour. The Empowered Results Programme is the consolidated output of that work. Two published books, The Rut Buster and Lift Your Life!, give audiences something to take home, and an ICF coaching credential underpins the one-to-one work he runs alongside the keynotes. Admiral, Amazon, YouTube, PGA EuroPro Group, Forever Living, and Hallmark Care Homes have used him for company events where the brief is morale, motivation, and personal performance. What sets the work apart from standard motivational fare is the combination of an academic frame, a worked methodology, and a credible personal account of recovery. He also fundraises for the Cystic Fibrosis Trust, a cause connected to his son’s diagnosis at four weeks old in 2015. Key speaking topics Mindset and personal performance Resilience after setback Overcoming self-imposed limits Confidence and self-belief Behaviour change and habit formation Team motivation and morale Purpose and direction at work Ideal for HR and culture leads planning company-wide kick-offs, sales conferences, and morale events Frontline and customer-service organisations where motivation directly affects performance Wellbeing and L and D leads looking for resilience content with an academic underpin Sales and revenue teams running incentive or annual meetings Audience outcomes A defined process for resetting after a personal or professional setback Specific techniques for managing self-talk, fear, and limiting belief A short list of habit changes that translate into measurable daily behaviour A renewed sense of agency over career, health, and finance decisions Energy and lift, paired with content audiences can apply the next morning

Why organisations work with Jeff Grout Operator-grade leadership content. He ran Robert Half UK as Managing Director through a period in which the business grew from 12 staff to over 360, which gives his account of leadership and recruitment a grounding that most speakers on the same topic cannot offer. Inside access to an elite sporting campaign. As business manager to Sir Clive Woodward from 2002 to 2006, he saw England’s 2003 Rugby World Cup preparation and performance culture from the inside, which translates into specific examples rather than generic sporting analogies. One of the senior interviewers on the UK circuit. His public interview work includes Lord Sugar, Sir Richard Branson, Sir Dave Brailsford, Charles Handy, Sir Terence Conran, Sir Steve Redgrave, Dame Stella Rimington and Greg Dyke, and he is regularly booked as conference chair where a board-level audience needs a senior host. Eight books on leadership, performance and recruitment, including What Do Leaders Really Do? (Capstone, 2007) and The Adventure Capitalists. The work is published, not just performed on the stage. A repeat client list that includes Amazon, BT, British Airways, HSBC, Barclays, LinkedIn, Deloitte, Ernst & Young, Harrods and UK Sport. Biography highlights Former UK Managing Director of Robert Half International, the world’s largest specialist recruitment consultancy. Built the UK business from two offices and 12 staff to £65 million turnover, 19 offices and over 360 staff during a 21-year tenure. Business Manager to Sir Clive Woodward from 2002 to 2006, spanning England’s 2003 Rugby World Cup victory and the 2005 British & Irish Lions tour. Graduate of the London School of Economics. Co-author of eight business books, including What Do Leaders Really Do? (Capstone, 2007), The Adventure Capitalists (Kogan Page), Mind Games, Recruiting Excellence and What You Need to Know About Leadership. Public interviewer of senior figures including Lord Sugar, Sir Richard Branson, Charles Handy, Sir Dave Brailsford, Sir Terence Conran, Sir Steve Redgrave, Dame Stella Rimington, Sir Stuart Rose and Greg Dyke. Collaborated with the BBC to produce an interview training video, and has delivered leadership and executive skills workshops for clients including BT, HSBC, British Airways, Virgin, Harrods, Amazon, LinkedIn, Deloitte and Ernst & Young. Biography Plenty has been written about what makes a good leader. Much less has been written about what leaders do on the day a quarter misses, or on the morning after a senior resignation. The working reality of leadership is where most senior teams need help, and where generic advice tends to fail. That working reality is the ground Jeff Grout has operated on for most of his career. He spent 21 years inside Robert Half International, the world’s largest specialist recruitment consultancy, eventually running its UK business as Managing Director until 2000. Under his leadership, the operation grew from two offices and 12 staff to a £65 million business with 19 offices and more than 360 staff. That is the grounding behind his current work with senior teams on leadership, recruitment and high-performance culture. From 2002 to 2006, he was business manager to Sir Clive Woodward, through the years surrounding England’s 2003 Rugby World Cup victory and the 2005 British & Irish Lions tour. That sustained access to an elite sporting campaign at its peak gives his work on high-performance culture a different weight. He saw the detail of how a winning environment is built and defended, up close and over time, not as a single anecdote deployed for colour. For senior buyers, he is typically booked either as a keynote speaker on leadership and high performance, or as the conference chair and interviewer who can hold a board-level room. His written work spans eight books, including What Do Leaders Really Do? and The Adventure Capitalists. His interview subjects have included Lord Sugar, Sir Richard Branson, Charles Handy, Sir Dave Brailsford, Sir Terence Conran, Dame Stella Rimington and Greg Dyke. Key speaking topics Leadership in practice Building high-performance teams Peak performance lessons from elite sport Leading change Recruitment, retention and talent strategy Executive interviewing and conference chairing The characteristics of success Ideal for Senior leadership teams who want a practical, operator-grounded account of leadership rather than an academic framework CHROs, talent directors and senior HR leaders focused on recruitment, retention and high-performance team design Conference organisers who need a senior chair or public interviewer for a board-level audience Sales leadership and high-performance culture off-sites Audience outcomes A sharper vocabulary for describing what effective leaders actually do day to day Specific examples, drawn from elite business and sporting environments, of how high-performance teams get built and held together under pressure New questions to ask about recruitment and retention, from an operator who ran a 360-person business A more confident view of the behaviours that separate consistent performers from occasional ones

Why organisations work with Jean Todt He took over a Ferrari racing operation that had not won a Drivers’ Championship in twenty-one years and produced five consecutive titles for Michael Schumacher between 2000 and 2004. Few living executives can speak to a turnaround at that scale and that level of public scrutiny. He has run three different kinds of high-stakes organisation, a manufacturer racing programme at Peugeot, a listed sports car business at Ferrari, and a 145-country federation at the FIA. The leadership lessons translate across commercial, governance, and political environments. He holds a live UN mandate. As Special Envoy for Road Safety since 2015, he negotiates directly with heads of state on a public health crisis that kills roughly 1.19 million people a year. Boards working on ESG, public-private partnership, or regulated-industry strategy get a practitioner, not a commentator. He co-founded the Paris Brain Institute with neurosurgeon Gerard Saillant, putting institutional capital and racing-industry networks behind one of Europe’s largest neuroscience research centres. The pattern, building durable institutions from convening power, is rare. Biography highlights Director of Peugeot Talbot Sport, 1981 to 1993, delivering four World Rally Championship titles, four Paris-Dakar wins, and two Le Mans 24 Hours victories. General Manager of Ferrari’s Racing Division from 1993; CEO of Ferrari S.p.A. from 2004 to 2008. Ninth President of the FIA, 2009 to 2021, three full terms; now FIA Honorary President. UN Secretary-General’s Special Envoy for Road Safety since April 2015, reconfirmed under Secretary-General Antonio Guterres. Co-founder and board member, Paris Brain Institute, ICM, with Professor Gerard Saillant. Author, “The Silent Pandemic On the Road,” Assouline. Grand-Croix de la Legion d’Honneur. Recipient of the Olympic Order. Biography Scuderia Ferrari had not won a Formula One Drivers’ Championship since 1979 when Jean Todt arrived in 1993 as General Manager of the Racing Division. He brought in Michael Schumacher, Ross Brawn, and Rory Byrne, rebuilt the technical organisation around them, and produced the most dominant run in modern Formula One: five consecutive Drivers’ titles between 2000 and 2004 and six Constructors’ titles in seven years. In 2004 he was promoted to CEO of Ferrari S.p.A., responsible for the road car business as well as the racing operation, until 2008. The Ferrari work followed a twelve-year stint at Peugeot Talbot Sport from 1981, where he built the rally programme that produced four World Rally Championship titles, four Paris-Dakar wins, and two Le Mans 24 Hours victories. The pattern across both jobs was the same: take a manufacturer’s competition arm, set a clear technical direction, and hold it long enough for compounding to work. Elected ninth President of the FIA in 2009, Todt served three four-year terms running motor sport’s global governing body across 145 national federations and 245 member organisations. He launched the FIA Action for Road Safety campaign in 2011, which became the platform for his next role: in April 2015, UN Secretary-General Ban Ki-moon appointed him Special Envoy for Road Safety, a brief he still holds, working with governments to halve road deaths by 2030. Outside motor sport, Todt co-founded the Paris Brain Institute, ICM, with Professor Gerard Saillant; the institute is now one of the largest neuroscience research centres in Europe. He is a Grand-Croix de la Legion d’Honneur and a recipient of the Olympic Order. His most recent book, “The Silent Pandemic On the Road,” collects more than fifty road safety case studies from the partners and governments he has worked with as UN Envoy. Key speaking topics Turnaround leadership in legacy organisations High-performance team building under public scrutiny Sports governance and federation reform Global road safety policy Public-private partnership for social outcomes Building institutions: from racing to neuroscience Crisis management and decision-making at speed Ideal for CEOs and executive committees running multi-year turnarounds where culture and technical excellence both have to move Boards and chairs working on governance reform, federation oversight, or regulated-industry strategy ESG, public affairs, and sustainability leaders building credible public-private programmes Automotive, mobility, and insurance leadership audiences working on safety, risk, and the energy transition Audience outcomes A working model for rebuilding a senior team when the inherited talent and the public narrative are both against you A clearer view of how political authority, technical authority, and commercial authority interact in regulated industries A first-hand account of negotiating with heads of state on a public health mandate, with the mechanisms that have moved policy and the ones that have not A serious answer to the question of how a leader sustains performance across forty years and three very different institutional roles

Why organisations work with Jamil Qureshi Six individuals to world number one, five Ryder Cup captains advised, 22 golfers ranked inside the world top 50. The track record in elite sport is operationally specific, not rhetorical. He has designed and embedded long-running change programmes at scale: Lloyds Banking Group’s ‘Journey to World Class’, the Post Office’s separation from Royal Mail, and Marks & Spencer. He has run transformation inside organisations, not only spoken about it. He translates the psychology of sustained pressure from environments where the cost of failure is public and immediate (Premier League, Ryder Cup) into boardrooms where it usually is not. One of a small number of external psychologists invited to study astronauts on the 2008 NASA Space Programme. The framework has been pressure-tested in domains most speakers can only describe. Biography highlights First-ever official psychologist appointed to the European Ryder Cup team by captain Ian Woosnam in 2006; has since worked with five Ryder Cup captains. Has worked with 22 golfers ranked inside the world top 50, with Premier League players from Liverpool, Manchester United, Manchester City and Chelsea, with Formula 1 drivers David Coulthard and Eddie Irvine, and with members of the 2009 England Ashes-winning cricket team. Designed and delivered board-level leadership and change programmes for Coca-Cola, Hewlett Packard, Emirates Airlines, Cisco, GSK, and Lloyds Banking Group. Author of The Mind Coach, published by Penguin, on the psychological foundations of personal and professional performance. One of a small number of external psychologists invited to study astronauts on the 2008 NASA Space Programme. Listed by GQ Magazine among the most influential figures in British sport (2009); named in The Daily Mirror’s top 100 coaches in the world (2023). Biography At the 2006 Ryder Cup at the K Club, Europe beat the United States by a record-equalling margin. Captain Ian Woosnam had done something no Ryder Cup captain had done before: he appointed an official psychologist to the team. That psychologist was Jamil Qureshi. Sport had been treating mindset as decisive for years. Most boards still treat it as a soft skill, even as senior leaders increasingly face the conditions of elite athletes: sustained scrutiny and very narrow margins for error. Qureshi has spent two decades closing that gap. He has helped six individuals reach world number one in their sport, advised five Ryder Cup captains, and worked with 22 golfers ranked inside the world top 50. Premier League players at Liverpool, Manchester United, Manchester City and Chelsea sit on the same client list as Coca-Cola, Hewlett Packard, Emirates Airlines, Cisco, GSK and Lloyds Banking Group. In business, the work goes well beyond keynotes. Qureshi designed and embedded leadership and change programmes for Lloyds Banking Group’s ‘Journey to World Class’, the Post Office’s cultural separation from Royal Mail, and Marks & Spencer. Through Covid he ran extensive work with global leadership teams at SAS, GSK, Janssen, NHS England and Protiviti as they reset around remote and hybrid leadership. His book, The Mind Coach, published by Penguin, sets out the psychological foundations he applies in both worlds. Skill gets people to the top. What keeps them there, and what determines whether the team around them performs when it matters, is something organisations rarely build deliberately. That is what Qureshi is asked in to do. Key speaking topics Performance psychology in business High-performing teams Leadership under sustained pressure Mindset and behavioural change Cultural change and transformation Translating elite sport into business performance Hybrid and remote leadership Ideal for Boards and CEO leadership teams setting expectations for performance under sustained pressure Sales and commercial leadership teams where individual mindset shapes pipeline outcomes HR and L&D directors building leadership programmes that need psychological substance, not theory Senior leadership conferences where elite-sport credibility opens the room Audience outcomes Specific behaviours for performing under sustained pressure, drawn from how elite athletes actually train A sharper view of where individual mindset constrains team output, and what to do about it Language for leaders to talk about psychology without it sounding soft A more honest read on the gap between intent and execution in their own teams