Geschäftsstrategie & Wachstum speakers
Strategen, Ökonomen und Unternehmer, die Organisationen dabei helfen, Chancen zu erkennen und mit Überzeugung umzusetzen
Speakers Associates represents 320 speakers on Geschäftsstrategie & Wachstum, including Kemal Apaydin, Arnt Eriksen, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Ritson, Olivier Sibony, Itai Green, Tom Goodwin und Rita McGrath.
Boards and investor audiences want a chair who can take a packed conference programme on financial services, markets or corporate strategy and make it land. Most moderators either default to the script or lose control of the room when a CEO goes off-message. The gap is someone who can interrogate a panel of executives with the authority of a working business journalist, then keep the day moving without losing the audience.
Global brands run on customer promises that compete with faster, cheaper, locally relevant rivals in every market they enter. Executive teams know the product; they underestimate how quickly brand meaning erodes when marketing, sales and country leadership pull in different directions. The commercial cost of that drift is measurable, and most leadership teams discover it too late.
Most companies cannot explain what they sell in a sentence a customer will repeat. Internal language creeps into external messaging, websites get cluttered, sales teams improvise, and the cost shows up in conversion rates and wasted media spend. The tension is not creative, it is operational: every day without a clear message is a day competitors look easier to buy from.
Senior leaders and the firms they run compete in markets where reputation now drives pipeline as much as product does. Most respond by chasing visibility, then wonder why the noise produces no commercial return. The harder question is how to build a recognised point of view that compounds over years and converts into client trust, talent gravity, and pricing power.
A transformation programme that leaves behaviour unchanged is not a transformation. Most organisations discover this only after the launch, when metrics fail to move and the same resistance resurfaces. The gap between what leadership decides and what customers actually experience is almost always a culture problem.
Most organisations have run AI pilots. Few have moved beyond them. The gap is not technological – it is organisational. Building the internal structures, teams, and decision-making capacity to deploy AI at scale is the challenge most leadership teams have not yet solved. Without a systematic approach, AI investments accumulate without compounding.
Brand investment is one of the first lines questioned when growth slows, yet the organisations that pull back hardest are usually the ones whose customers cannot tell them apart from a competitor. Service businesses face this most acutely. The experience is the product, and inconsistency between what marketing promises and what operations delivers shows up directly in retention, pricing power and referral.
Most large organisations say innovation is a priority and still cannot move ideas past the pilot stage. The friction sits inside the operating culture: the same systems built to protect quarterly performance quietly punish the experimentation needed for the next decade of growth. Leaders are asked to run both at once, with little practical guidance on how the trade-off is actually managed.
Marketing budgets are getting bigger while the proof that any of it works is getting weaker. Viewability metrics inherited from a decade ago tell buyers an ad was technically on screen; they say nothing about whether a human noticed it. The gap between paid impressions and commercial outcome is now the single largest unmanaged risk on the marketing P&L.
Most large companies have an innovation problem they cannot solve internally. They have signed memoranda with startups, run accelerators, opened innovation labs, and still struggle to convert any of it into operating advantage. The gap is not strategic intent. It is the practical discipline of partnering across a size and culture asymmetry that defeats most corporate teams.
Most organisations have innovation strategies but no infrastructure to make creative thinking a daily operational reality. New ideas either fail to surface or fail to survive contact with corporate process. Leaders who want sustained competitive advantage face a specific and under-solved problem: how to make creativity a repeatable capability embedded across the organisation rather than the output of a single team or an annual offsite.
Saudi Arabia is the largest active real estate development pipeline on the planet, and most international operators arrive without a credible plan to land projects on the ground. Briefs are written in one language, signed in another, and built under a third set of rules. The gap between a signed deal and a delivered asset is where capital is lost.