Expérience client et marketing

Why organisations work with David Mattin Trend-Driven Innovation (Wiley) gives the organisations Mattin works with a named, repeatable method for identifying which emerging trends will reshape customer expectations – built on the counter-intuitive argument that the best signal is not in what customers say they want but in what leading businesses are already doing. His central argument – that human needs are fundamentally stable across decades even as technology accelerates – transforms trend analysis from a speculative exercise into a discipline with clear criteria, and gives leaders a reliable filter for deciding which AI-driven changes will actually matter. As Technology Lead at Global Macro Investor, his analysis of emerging technology is read and acted on by institutional investors including hedge funds, pension funds, and family offices – which subjects his commercial judgements about which technology shifts matter to a level of scrutiny that most trend and foresight work never encounters. The 30,000-subscriber New World Same Humans community – spanning business leaders, academics, and policymakers – means his frameworks are continuously tested against the exact professionals organisations are trying to anticipate and influence. Biography highlights Co-author, Trend-Driven Innovation: Beat Accelerating Customer Expectations (Wiley) – a structured framework for turning emerging trends into innovation strategy Former Global Head of Trends and Insights, TrendWatching Member, World Economic Forum Global Future Council on Consumption Technology Lead, Global Macro Investor; co-founder of The Exponentialist research service with macro investor Raoul Pal Founder, New World Same Humans – weekly newsletter on trends and technology with 30,000+ subscribers across business, academia, and policy Opening keynote at the NEXT Conference (Accenture Song) on multiple occasions; over 150 keynotes across five continents and 40+ countries Writing published in The Times, Quartz, Wired, Fast Company, the Guardian, and Google Think Quarterly; documentary work for BBC Radio 4 Graduate, University of Cambridge; began career at the features desk of The Times Biography Most organisations study their own customers closely. David Mattin’s core argument, developed during a decade leading trends intelligence at TrendWatching, is that the more useful signal lies elsewhere – in the moves leading businesses and disruptive startups are making to redefine what those customers consider normal. That argument found its fullest expression in Trend-Driven Innovation (Wiley), which made a counter-intuitive case: to anticipate what customers will want next, stop looking at customers and start tracking the businesses already reshaping their expectations. The underlying framework rests on a philosophical claim that runs through all of his work: human needs are fundamentally stable across decades, even as technology accelerates. New trends emerge when a technology or business innovation unlocks a new way to serve a need that was always there. Track those needs, observe which innovations are serving them, and the expectation gaps that matter become visible before competitors act. His current work extends that discipline into the era of AI. At Global Macro Investor, one of the world’s leading independent research services for institutional allocators, he serves as Technology Lead; he co-founded The Exponentialist alongside macro investor Raoul Pal. That institutional context means his analysis of emerging technology is regularly tested against the demands of hedge funds, pension funds, and family offices – not just conference audiences. The NEXT Conference (Accenture Song) has invited him to open the event on multiple occasions; he has delivered over 150 keynotes across five continents for clients including Meta, McKinsey, Google, Mastercard, Unilever, and Audi. His writing has appeared in The Times, Quartz, Wired, and Google Think Quarterly, and he has produced documentary work for BBC Radio 4. He read at Cambridge and began his career at the features desk of The Times. Key speaking topics AI and emerging technology strategy Consumer trends and expectation gap analysis Innovation strategy in a technology-driven market Scenario planning and strategic foresight Brand strategy and organisational culture in a transparent world The future of business and society in an era of exponential technology change Ideal for Strategy and innovation leadership teams evaluating medium-to-long-term technology bets CMOs and heads of customer experience navigating AI-driven shifts in consumer behaviour Boards and senior executive teams requiring a disciplined framework for separating technology signal from noise Investment professionals and corporate allocators seeking technology intelligence with commercial rigour Audience outcomes A named, replicable framework for identifying which emerging trends are likely to reshape customer expectations before competitors recognise them Clearer criteria for distinguishing technology-driven shifts that will prove durable from those that will not Industry-specific examples of how leading businesses have used expectation gap analysis to create competitive advantage A working understanding of how AI is changing the landscape of customer expectations – and which human needs remain stable enough to anchor innovation decisions A conceptual map of the technology convergences most likely to generate new commercial opportunities over the next five to ten years

Why organisations work with David McCandless He built the language of modern editorial data visualisation through Information is Beautiful, the blog and three books that defined the form for a generation of journalists and designers. He co-founded the Information is Beautiful Awards in 2012 with Kantar’s Aziz Cami, the global benchmark prize for data visualisation, giving him a panoramic view of what works across thousands of submissions. His work has been published by The Guardian, Wired, and Die Zeit and exhibited at MoMA, Tate Britain, and the Wellcome Trust gallery, evidence that the craft holds up to both editorial and curatorial scrutiny. His TEDGlobal 2010 talk, “The beauty of data visualization”, remains one of the most-watched introductions to the field and shapes how senior audiences think about visual storytelling. Biography highlights Author of Information is Beautiful (2009), Knowledge is Beautiful (2014), and Beautiful News (2023), published by HarperCollins. Founder of the Information is Beautiful blog and co-founder of the Kantar Information is Beautiful Awards (2012). TEDGlobal 2010 speaker: “The beauty of data visualization”. Information design featured in The Guardian, Wired, and Die Zeit. Work exhibited at the Museum of Modern Art (New York), Tate Britain, and the Wellcome Trust gallery (London). Began his career as a journalist writing for The Guardian and Wired before building Information is Beautiful into a publishing platform. Biography The hardest problem in modern communication is not gathering data. It is making the data mean something to a reader who has eight seconds and a phone. That is the territory David McCandless has worked for nearly two decades, first as a journalist at The Guardian and Wired, then as the founder of Information is Beautiful. The blog became a publishing programme. Information is Beautiful (2009), Knowledge is Beautiful (2014), and Beautiful News (2023) collect more than 1,500 graphics that take subjects ranging from drug deaths to global wealth and turn them into images a non-specialist can read. The craft sits in the choices: what to compare, what to leave out, what visual metaphor lets a number argue with itself. In 2012 he co-founded what became the Kantar Information is Beautiful Awards with Aziz Cami, then Creative Director at Kantar. Through that platform McCandless has spent more than a decade looking at the best data visualisation work in the world, which gives him an unusually wide reference set when advising teams on what separates a chart that lands from one that does not. His work has been exhibited at the Museum of Modern Art, Tate Britain, and the Wellcome Trust gallery, and his TEDGlobal 2010 talk on the beauty of data visualisation introduced the field to a mainstream audience. For organisations sitting on data they cannot translate into action, he offers the rarer skill: editorial judgement on what is worth showing, and how. Key speaking topics Data visualisation Information design Data storytelling Data journalism Visual communication Creativity and pattern recognition Infographics in business communication Ideal for CMOs, brand and marketing leaders rethinking how data shapes customer narratives Communications, internal comms, and corporate affairs leads briefing senior audiences Heads of data, analytics, and insight whose dashboards are not changing decisions Innovation and design leaders building visual literacy across the organisation Audience outcomes A working vocabulary for what makes a data visualisation land with a non-specialist audience Sharper editorial judgement on which numbers in a dataset are worth showing and which are noise Concrete examples from across journalism, design, and the IIB Awards archive of what good looks like A clearer view of how to brief designers, agencies, and internal teams on data-led communication

Why organisations work with David Meerman Scott He wrote the book that reset the category. The New Rules of Marketing and PR sits in its ninth edition, has been translated into 29 languages, and is standard reading inside marketing functions worldwide. When he speaks to a commercial team, they are hearing from the person who named the model they already use. He coined Newsjacking, now in the Oxford English Dictionary, and turned it into a repeatable method for injecting a brand into live news cycles without a campaign budget. He has been inside HubSpot’s growth story since 2007, when the company had fewer than ten employees, and continues as its Marketer in Residence. The playbook he talks about is one he helped build in practice. Fanocracy, his Wall Street Journal bestseller with Reiko Scott, gives commercial leaders a second framework: how to turn customers into fans, and fans into a growth engine that competitors cannot copy. He sits on advisory boards across software, AI, and live-music businesses, which keeps his material in front of current commercial problems rather than recycled case studies. Biography highlights Author of more than a dozen books, including The New Rules of Marketing and PR (9th edition, 29 languages), Fanocracy, Real-Time Marketing and PR, Marketing the Moon, and Marketing Lessons from the Grateful Dead. Coined “Newsjacking”; the term entered the Oxford English Dictionary in 2017. HubSpot advisory board member since 2007 and current Marketer in Residence. Keynotes and masterclasses delivered on all seven continents and in more than 45 countries, for clients including Cisco, HP, SAP, Google, Microsoft, Ford, PwC, NASDAQ, McKesson, the US Air Force, and the US Marine Corps. Advisor and board member to emerging companies including Eloqua (IPO 2012, acquired by Oracle), NewsWatch KK (acquired by Yahoo Japan), and GrabCAD (acquired by Stratasys). Serves on the advisory boards of the Grateful Dead Archive at UC Santa Cruz and the voter-registration nonprofit HeadCount. Biography The shift that matters in marketing is not a tool, it is a timing problem. Buyers move through most of a purchase decision on their own, using search, social, and peer networks, before a seller is ever involved. David Meerman Scott built his career by naming that shift and giving commercial teams a way to work inside it. The New Rules of Marketing and PR, first published in 2006 and now in its ninth edition, turned a set of emerging practices into a coherent model: publish useful content, reach buyers directly, and abandon the campaign calendar as the organising unit of marketing. The book has been translated into 29 languages and is now treated as a standard reference inside marketing functions from Fortune 500 incumbents to early-stage software companies. Real-Time Marketing and PR and Newsjacking extended the argument into live events and breaking news, and gave the commercial world a new vocabulary for opportunistic reach. His credibility is not only editorial. He has been on the HubSpot advisory board since 2007, when the company had fewer than ten employees, and remains its Marketer in Residence. He sat on the board of Eloqua through its IPO and sale to Oracle, and on NewsWatch KK through its sale to Yahoo Japan. With his daughter Reiko Scott he wrote Fanocracy, a 2020 Wall Street Journal bestseller that moved the conversation from reach to fandom, and gave leaders at companies like Hagerty, MeUndies, and HubSpot a framework for building customer communities that behave like a compounding asset. When Scott walks into a sales kickoff or a marketing leadership offsite, the value is compression. He has already tested these ideas across more than 45 countries, all seven continents, and hundreds of commercial teams, and he will tell a CMO in the room which parts of the playbook are load-bearing and which are noise. Key speaking topics Modern marketing strategy and the new rules of marketing and PR Newsjacking and real-time marketing Content-led sales and social selling Fanocracy and customer community as a growth engine Digital buyer behaviour and the shift from campaigns to always-on Marketing leadership inside high-growth technology companies Ideal for CMOs, marketing directors, and heads of brand rebuilding their function for a post-campaign buying journey. Chief Revenue Officers and sales leaders running kickoffs where marketing and sales need one shared operating model. Founders and leadership teams at growth-stage software, services, and consumer businesses looking for a repeatable customer-acquisition method. Corporate communications and PR leaders modernising earned-media strategy around live news and owned content. Audience outcomes A clear read on where their current marketing and sales model is leaking pipeline, and which specific tactics to retire. A working definition of Newsjacking and Real-Time Marketing, with concrete examples of how to execute both inside a regulated or conservative organisation. The Fanocracy framework for converting buyers into repeat advocates, with named examples from Hagerty, MeUndies, HubSpot, and HeadCount. A sharper view of what a modern marketing and sales operating rhythm looks like day to day, not as an annual plan. Practical language to align a CMO, CRO, and CEO on what good looks like in the next twelve months.

Why organisations work with David Siegel He led the carve-out of Meetup from WeWork to AlleyCorp in March 2020, a transaction completed inside the first weeks of the pandemic, and can speak from inside the deal rather than around it. He took Investopedia through a near-fivefold valuation increase and the sale to Dotdash, which gives him operator authority on building a category-leading consumer brand and exiting it. His book, “Decide and Conquer,” published by HarperCollins Leadership, gives audiences a structured 44-decision framework written from the chair, not the seminar room. As Founder and Chairman of Israel Tech Mission, he convenes exited founders and senior operators in Israel’s technology market, so his read on how companies scale and sell stays current. His “Keep Connected” podcast has turned community-building into a measurable commercial discipline, useful for organisations rebuilding internal engagement or customer affinity. Biography highlights Former CEO of Meetup; led the company through the WeWork-to-AlleyCorp acquisition in March 2020. Former CEO of Investopedia; led the sale to Dotdash after tripling revenue and driving a near-fivefold valuation increase. Author of “Decide and Conquer: 44 Decisions that will Make or Break All Leaders” (HarperCollins Leadership). Founder and Chairman of Israel Tech Mission, which has brought more than 350 tech executives to Israel and channelled tens of millions of dollars into Israeli companies; also invests in Israeli real estate through TID. Teaches strategy and scaling at Tel Aviv University; previously taught strategic planning and entrepreneurship at Columbia University. Bylines in Harvard Business Review, MIT Sloan Management Review, CNBC, Business Insider, and Entrepreneur. Biography Meetup was a difficult business when David Siegel inherited it. It had been bought by WeWork, was burning cash, and was about to face a pandemic that emptied the rooms where its product lived. Inside eighteen months he had made it profitable for the first time in its history, and in March 2020 he led its carve-out to a consortium led by AlleyCorp. That arc, distressed asset to functioning standalone business under pandemic conditions, is what gives his speaking work its weight. Before Meetup he was CEO of Investopedia, where he tripled revenue and led the sale to Dotdash at a near-fivefold valuation. Before that, President of Seeking Alpha and an SVP at 1-800-Flowers, with an early-career chapter at DoubleClick. His book, “Decide and Conquer,” published by HarperCollins Leadership, is organised around the 44 decisions he argues a new chief executive will face. It is a working playbook, not a memoir, and it draws on the specific judgement calls, hiring, pricing, communications, board management, that he made in seat. He now lives in Israel, where he teaches strategy and scaling at Tel Aviv University, having taught at Columbia before, and continues to advise chief executives and sit on company boards. Israel Tech Mission, the non-profit he founded and chairs, has brought more than 350 tech executives to the country and moved tens of millions of dollars into Israeli companies. Key speaking topics Decision-making for chief executives and founders Community as a commercial growth engine Carve-outs, turnarounds, and post-acquisition leadership Scaling consumer internet businesses Building and selling category-leading brands Entrepreneurial leadership through crisis Ideal for Founders and CEOs of scaling businesses, particularly those facing a financing event, carve-out, or sale Boards and executive teams working through restructure, integration, or post-acquisition leadership questions Senior commercial and product leaders rebuilding customer community or engagement at scale Audience outcomes A working set of decision frames drawn from a real CEO seat, not a consulting model A clear view of how community translates into commercial outcomes, with examples from a platform business Specific lessons from a pandemic-era carve-out, applicable to current restructure and divestment conversations A sharper read on what to do in the first ninety days of a new chief executive role

Why organisations work with Dhar Mann He has done what most CMOs are still trying to do: build a content engine that earns ten billion views a year without buying media, and is willing to explain the mechanics behind it. He is one of two entrepreneurs ever ranked #2 on Forbes’ Top Creators list two years running, and he runs it from a 125,000 sq ft Los Angeles studio with a full production staff. Buyers get a working operator, not a personal brand. He was named to the inaugural TIME100 Creators list and dubbed the “Moral Philosopher of YouTube” by The New York Times, which makes him uniquely credible on values-led content as a commercial strategy, not as a CSR talking point. He scaled LiveGlam from $600 of starting capital to eight-figure subscription revenue before founding the studio, which means his commentary on customer acquisition and creator-led growth comes from two successful builds, not one. Biography highlights Founder and CEO, Dhar Mann Studios; the world’s #1 digital scripted creator, with more than 140 million followers and over 10 billion annual views across platforms. Named to the inaugural TIME100 Creators list, 2025. Ranked #2 on Forbes’ Top Creators list in 2024 and 2025. Three-time Telly Award winner; Shorty Award for Best YouTube Presence; multiple Kids’ Choice Awards nominations for Favourite Male Creator. Founder of LiveGlam, the cruelty-free cosmetics subscription business he grew from $600 to eight-figure annual revenue. Confirmed 2026 keynote at NATPE Global and the Realscreen Summit, Miami, alongside Dhar Mann Studios CEO and former MTV president Sean Atkins. Biography The creator economy is now worth more than $250 billion, and most large organisations are still trying to work out how to participate in it without losing their brand to it. Dhar Mann Studios is one of the clearest answers in market. From a 125,000 sq ft production base in Los Angeles, the company publishes scripted shorts that have generated over 10 billion views a year and a following of more than 140 million people, built without traditional media spend. The studio model is what distinguishes the proposition. Dhar Mann is the founder and CEO, but the business is run as a vertically integrated production house, with a full writers’ room, actors, post-production and distribution discipline. The New York Times called him the “Moral Philosopher of YouTube” for the values-led structure of the content; Forbes ranked him #2 on its Top Creators list in both 2024 and 2025; TIME named him to the inaugural TIME100 Creators list in 2025. The relevant point for organisations is that values, in his work, are an operating choice that drives retention and reach, not a brand veneer. Before the studio, he founded LiveGlam, a cruelty-free cosmetics subscription business he grew from $600 of starting capital to eight-figure annual revenue, an early proof that he can build a customer-acquisition engine inside a category he did not previously operate in. The same instinct, treating storytelling and community as the primary product, has carried into partnerships with MTV, Amazon, Universal and Instagram, and into a confirmed 2026 keynote at NATPE Global and the Realscreen Summit, where the brief is the convergence of creator economics and traditional media. For senior commercial leaders, the value sits in three places: how to think about content as a customer asset, how to structure a studio rather than a campaign function, and how to use values-led narrative as a loyalty mechanism in categories where awareness no longer converts. Key speaking topics Purpose-driven storytelling and brand loyalty The creator economy and the studio model Building customer acquisition at scale Entrepreneurship and category entry Empathy and values as commercial strategy Culture inside fast-scaling creative businesses Ideal for CMOs and brand leadership teams rebuilding their content function Founders and CEOs scaling consumer or subscription businesses Innovation, marketing and customer experience teams looking to act on creator economics Media, entertainment and platform organisations navigating the convergence with creators Audience outcomes A working view of how a scripted-content studio earns ten billion views a year, and which parts of that model port into a corporate brand function A specific take on values-led content as a commercial choice, with the loyalty and retention evidence to back it up The operating logic behind taking a business from a few hundred dollars to eight-figure revenue inside a new category A clearer read on where the creator economy and traditional media are actually converging, and what that means for marketing spend

Why organisations work with Diana Binks Two decades of live broadcast experience at Channel 4, Sky, Channel 5, ITV, BBC and F1TV translates directly into composure when a corporate event runs late, off-script or off-cue. Pit-lane interviewing pedigree, including 100 interviews across a 22-hour stint at Le Mans, gives organisations a host who can hold a sharp on-stage conversation with a senior executive or a difficult guest without losing the audience. Track record running press office and media operations for Formula One, Formula E and BTCC teams means she reads a brand’s commercial sensitivities the way a media manager does, not the way an outside presenter does. Active F1TV producer credit since 2022 keeps her in front of contemporary motorsport audiences, useful for any sponsor activation, hospitality programme or partner event with a motorsport adjacency. Biography highlights More than 20 years of live broadcasting across Channel 4, Sky TV, Channel 5, ITV, BBC, Radio 5 Live, MotorsTV and Speed TV (USA). F1TV producer since 2022, covering FIA Formula 1 World Championship pit-lane content. Live news presenter for Motorsport TV Live. Pit-lane and presenting credits at the FIA Formula One World Championship, Formula E, Le Mans 24 Hours, British Touring Car Championship, British Superbike Championship and the Red Bull Air Race. Press office and media manager experience with teams in Formula One, Formula E and the British Touring Car series. Corporate hosting work spanning product launches, awards ceremonies, conferences and on-stage interviews, including the F1 Silverstone VIP Lounge. Biography The 24 Hours of Le Mans does not pause for tired presenters. Diana Binks once recorded 100 pit-lane interviews across a 22-hour stretch of it, an instructive line on her CV for any organisation that needs a host to keep a room with them when the running order slips. Her broadcasting career began in production at Channel 4 on The Big Breakfast and Don’t Forget Your Toothbrush, then moved into sports presenting for Sky TV, Channel 5, ITV and the BBC. Motorsport became the spine of the work: Formula One, Formula E, Le Mans, British Touring Cars, British Superbikes and the Red Bull Air Race, including a Channel 5 piece presented from inside an aerobatic plane. Alongside the on-air career, she has run press office operations and worked as a media manager for teams across Formula One, Formula E and the BTCC. That side of the work matters commercially: she reads what a sponsor, a team or a corporate partner can and cannot say on stage, and shapes interviews around that. Since 2022 she has been a producer at F1TV, the FIA Formula 1 World Championship’s streaming service, working pit-lane coverage on the live feed. The corporate hosting work runs in parallel, covering product launches, awards ceremonies, conferences and on-stage interviews, with brands using her as an interviewer when the on-stage guest is senior, technical or commercially sensitive. Key speaking topics Corporate event hosting and emcee Awards ceremony presenting Panel moderation On-stage executive interviews Product launch hosting Motorsport commentary and audience engagement Sponsor activation and hospitality hosting Ideal for Brand and marketing leads running product launches, dealer events or partner conferences Sponsorship and hospitality teams running motorsport activations and VIP programmes Internal communications and HR leads running annual awards or recognition events Conference organisers needing a moderator for on-stage interviews with senior executives Audience outcomes A live event that holds pace from opening to close, with timings, hand-offs and Q&A handled cleanly On-stage interviews that surface a clear line from each executive guest, not a polite exchange Awards segments that read as broadcast-quality rather than internal-AV Motorsport-themed activations that land with audiences who actually follow the sport

Why organisations work with Dietmar Dahmen Two decades inside the rooms where global brands are built, with senior creative leadership at DDB, Ogilvy and BBDO across Hamburg, New York, Los Angeles, Munich and Vienna. The reference points are operator reference points. A Chief Innovation Officer track record at ecx.io, the digital agency that scaled into an IBM acquisition, which gives him a working view of how creative ambition turns into delivered technology product. Author of “Transformation. BAMM!” with Marcus Bond, published by Murmann Verlag, with a specific thesis on the “volcano economy” and a working compass tool for leadership teams reshaping their business model. Recognised by the European Association of Communication Agencies as their expert on disruption and future marketing, which gives the perspective institutional weight beyond bureau marketing. A stage craft that lands the argument. The presentation is theatrical, with stage walls built and broken on cue, a flame thrower used to dramatise climate urgency, and custom animation cut for each event. Senior audiences who have seen too many slide decks remember the content because of how it is delivered. Biography highlights Senior creative leadership at DDB, Ogilvy and BBDO, including Chief Creative Officer and Managing Director roles. Chief Innovation Officer at ecx.io, the digital agency acquired by IBM. Founder and Managing Director of Brainkicks GmbH, his current consulting and keynote practice. Co-author of “Transformation. BAMM! Management in der Vulkanoekonomie” (Murmann Verlag, 2017) with Marcus Bond. Lecturer in disruptive advertising at Filmakademie Baden-Wuerttemberg, with students collecting sixteen gold and silver awards at the Cannes Young Director Award during his tenure. Guest lecturer in marketing innovation at Boston University and LMU Loyola Marymount University in Los Angeles. Honorary member of the Federal Association for AI Transformation in Germany (Bundesverband für KI-Transformation). Designated expert on disruption and future marketing for the European Association of Communication Agencies (EACA); member of Creative Club Austria and Art Directors Club Germany. Biography The category boundaries that organised global marketing for a generation are blurring. Customer journeys cross channels that did not exist five years ago, brand differentiation decays faster than media budgets can refresh it, and the parts of the business that used to be safe (distribution, pricing power, retail relationships) are the parts most exposed. Senior marketing and innovation teams know they are being asked to remake the commercial engine while it is still running. Dietmar Dahmen has worked that problem from inside the global creative system. He built his career as Creative Director at DDB, Executive Creative Director at Ogilvy, and Chief Creative Officer and Managing Director at BBDO, across Hamburg, New York, Los Angeles, Munich and Vienna. The agency seat is what gave him repeated exposure to the moment when a brand has to choose between defending the position that made it and committing to the position that might. He then took the operator turn that gives the work its current shape. As Chief Innovation Officer at ecx.io, he helped scale the digital agency that IBM later acquired, which moved his thinking from creative campaign output toward technology-enabled customer experience and commercial model design. His book with Marcus Bond, “Transformation. BAMM!” published by Murmann Verlag in 2017, sets out the “volcano economy” thesis: markets where new positions emerge and disappear at unexpected points, and where conventional planning logic is precisely the constraint to challenge. The institutional credentials sit alongside the practitioner record. He is the European Association of Communication Agencies’ designated expert on disruption and future marketing, lectured disruptive advertising at Filmakademie Baden-Wuerttemberg for close to a decade, and his students collected sixteen gold and silver awards at the Cannes Young Director Award during that period. Boards bring him in when the question is not “what is the trend” but “what are we willing to break, and what do we keep, when the category we built around no longer holds.” Key speaking topics Disruption and business model reinvention Future of marketing and brand Customer centricity and experience design Innovation strategy Digital transformation in marketing organisations Change leadership in creative and commercial functions Ideal for CMOs, brand presidents and heads of marketing transformation Chief Innovation Officers and digital strategy leads Boards and executive committees navigating category disruption Senior creative and agency leadership groups Audience outcomes A working language for diagnosing where their category is fracturing and where their current strategy is exposed. A sharper view of which assumptions in the existing business model are now constraints rather than advantages. Specific provocations on customer-centric reinvention drawn from inside global agency and digital transformation work. Renewed willingness in the room to commit to changes that the operating plan has been deferring.

Why organisations work with Dino Sofos He has built category-leading shows in two different genres, launching Dua Lipa’s At Your Service as Persephonica’s first title and co-creating The News Agents, which hit 24 million downloads in seven months. He ran BBC News Podcasts for long enough to learn what works at scale: 85 million downloads across Brexitcast, Americast and Newscast during his tenure as editor. He understands the commercial crossover between audio and broadcast, having been the first editor to transfer a current affairs podcast, Brexitcast, onto BBC One in 2019. He speaks from operator experience, not commentary, which makes him useful to executives weighing real decisions about content, talent and audience strategy. Biography highlights Founder and CEO of Persephonica, an independent audio production company established in 2021. Former Editor of BBC News Podcasts, with 14 years at the BBC. Creator of Brexitcast, Americast and Newscast for the BBC. Brexitcast won the Listeners’ Choice award at the British Podcast Awards 2019. Co-creator of The News Agents with Emily Maitlis, Jon Sopel and Lewis Goodall, produced in partnership with Global. Producer of Dua Lipa: At Your Service, featuring guests including Elton John, Amal Clooney and Pedro Almodovar. Biography Brexitcast started inside the BBC as an experiment in how political reporters talked to each other when the cameras were off. Dino Sofos was the editor who turned that informal energy into a format, then into a habit, then onto BBC One in 2019, the first time a current affairs podcast had crossed over to television. That move, and the 85 million downloads accumulated by BBC News Podcasts during his editorship, gave him a specific kind of knowledge. He understands how audio formats work commercially, how much of audience loyalty is structural rather than topical, and why most attempts to manufacture habit fail in the first six weeks. He left the BBC in 2021 to found Persephonica. The company launched with Dua Lipa’s At Your Service, featuring guests from Elton John to Pedro Almodovar, and followed with The News Agents, co-created with Emily Maitlis, Jon Sopel and Lewis Goodall in partnership with Global. The News Agents became the UK’s most downloaded daily news podcast, reaching 24 million downloads in seven months. For organisations trying to build their own audience, his value is less about podcasting as a channel and more about the operating discipline behind it: choosing the right voices, designing formats that reward return listening, and running the commercial side of attention without losing the editorial instinct that attracted people in the first place. Key speaking topics Podcasting and digital audio strategy Building loyal audiences at scale Creative entrepreneurship and independent production Talent identification and format design Editorial innovation in news and current affairs Commercial models for original content Ideal for CMOs and communications directors weighing investment in owned audio and content formats Media, publishing and broadcasting leaders considering how to adapt for a podcast-first audience Founders and heads of content designing subscriber or listener strategies HR and internal comms leaders looking at audio for employee engagement and leadership storytelling Audience outcomes A clearer sense of what separates shows that build habit from content that merely accumulates views. Practical reference points from launching chart-topping podcasts in both celebrity and news formats. Specific lessons from editorial formats such as Brexitcast, Americast and The News Agents on pairing talent with structure. A working view of the commercial and talent economics of independent production.

Why organisations work with DJ Target He was inside grime before it was a marketing category. As a founding member of Roll Deep with Wiley, Dizzee Rascal, Skepta and Flowdan, his account of how the genre formed is first-hand, not retrofitted. His book Grime Kids became the definitive insider history of the scene and the source text for a BBC Three drama adaptation written by Theresa Ikoko. Few cultural movements are documented this directly by a participant. The Rap Game UK, which he co-hosts with Krept and Konan, earned a BAFTA nomination for Entertainment Programme, giving him broadcast craft alongside scene credibility. Eden’s Bloom, the freeze-dried baby food brand he co-founded with his wife Eva, gives him a working perspective on building a consumer brand from scratch outside the music industry. He brings the hosting craft of a daily 1Xtra slot to corporate panels, awards and culture-led conversations, where the bar is keeping a senior audience interested without scripting every line. Biography highlights Founding member of Roll Deep alongside Wiley, Dizzee Rascal, Skepta and Flowdan; co-producer of the UK Top 20 single “Champagne Dance”. BBC Radio 1Xtra presenter since 2007, former co-music lead of the station. Co-host of BBC Three’s BAFTA-nominated The Rap Game UK with Krept and Konan. Author of Grime Kids: The Inside Story of the Global Grime Takeover (Trapeze, 2018). Executive producer on the BBC Three drama adaptation of Grime Kids, written by Theresa Ikoko and produced by Mammoth Screen. Co-founder of Eden’s Bloom, a freeze-dried baby food brand built with his wife Eva Joseph. Biography Grime did not arrive fully formed. It was built on pirate radio in East London by teenagers who had no expectation that anyone outside their estates would listen. Roll Deep was one of the collectives at the centre of that, and DJ Target was one of its founding members alongside Wiley, Dizzee Rascal, Skepta and Flowdan. Their 2002 single “Champagne Dance” reached number 13 on the UK Singles Chart and signalled that the scene could cross over without losing what made it. That experience gave him the source material for Grime Kids: The Inside Story of the Global Grime Takeover, published by Trapeze in 2018. The book became the canonical insider account of the genre, later adapted into a BBC Three drama series written by Theresa Ikoko and produced by Mammoth Screen, with DJ Target as executive producer. He is one of the few participants in a cultural movement who has gone on to write its history and shape its dramatisation. His broadcasting career sits alongside this. He has presented on BBC Radio 1Xtra since 2007, served as the station’s co-music lead, and co-hosts BBC Three’s The Rap Game UK with Krept and Konan, a series that earned a BAFTA nomination for Entertainment Programme. The hosting craft is the part senior audiences feel directly: keeping a room engaged, threading a conversation, working without a script. Outside music he co-founded Eden’s Bloom with his wife Eva Joseph, a freeze-dried baby food brand named after their daughter. The venture gives him a working view of consumer brand-building from product to shelf, and a second story to draw on when the brief is entrepreneurship rather than culture. Key speaking topics UK grime, garage and the rise of British Black music Cultural authenticity in brand and youth marketing Building a creative scene from the ground up Broadcasting and panel hosting Founder experience in consumer goods Ideal for CMOs and brand leaders working on youth, music or culture-led campaigns Internal culture and DEI programmes that want substance rather than slogans Awards hosting, panel moderation and after-dinner sets where craft and cultural authority both matter Founder communities and accelerator audiences interested in consumer brand-building Audience outcomes A first-hand account of how grime moved from pirate radio to global recognition, told by someone who was there A clearer read on what makes brand engagement with youth culture credible and what makes it fall flat A working founder’s view of building a consumer product brand alongside a creative career A hosted conversation that lands with audiences who can spot a scripted moderator from the back of the room

Why organisations work with Dominique Turpin He has led two of the most internationally respected business schools, IMD and CEIBS, which gives him a rare operational read on how senior teams actually make commercial decisions under pressure. His case library, ranked by The Case Centre among the top 50 bestselling globally for several consecutive years, is taught inside the MBA programmes of the companies that buy his counsel. He combines a PhD from Sophia University Tokyo with decades of client work across Japan, China and Southeast Asia, useful to any European or North American board navigating Asian market entry or partnership. He works from named case material, not generic frameworks: Nespresso, Jollibee, Ducati, Toyota KINTO, among others, each linked to a specific brand or customer-centricity argument. His writing for Financial Times, MIT Sloan Management Review and European Business Forum gives executive audiences a concrete reference point for the arguments he develops on stage. Biography highlights Professor Emeritus of Marketing Strategy, IMD; former President and Nestle Professor, 2010 to 2016. President Emeritus of CEIBS; served as President (European) based out of the Zurich campus. PhD in Economics, Sophia University, Tokyo; MSc from ESSCA, France. Author of more than 100 books, articles and case studies, including The Essential Book of Business and Life Quotations (Anthem Press). Ranked on The Case Centre Top 50 Bestselling Case Authors for multiple consecutive years. Chairman of DAA Capital Partners; advisory and board roles across listed companies and educational institutions including Stockholm School of Economics and Waseda Business School. Biography Most global brands still describe themselves as customer-centric. Very few can show a senior leader what that actually changes inside a weekly country review. That gap between brand statement and operating behaviour is where Dominique Turpin has spent almost four decades of teaching and advisory work. Turpin joined IMD in 1986 after several years in Tokyo representing a French firm in Japan. He went on to hold the Dentsu Chair in Marketing, direct the MBA programme and serve as IMD President and Nestle Professor from 2010 to 2016. In 2022 he was appointed President (European) of CEIBS, the China Europe International Business School, a role he held until late 2025. He is now Professor Emeritus at IMD and President Emeritus at CEIBS. His case studies, taught inside companies as much as in classrooms, sit behind this body of work. Nespresso, Jollibee, Ducati, Toyota KINTO. Each uses a named company to argue a specific point about brand coherence, pricing power or customer design. The Case Centre has listed him among its top 50 bestselling case authors for several consecutive years, which is unusual longevity in a field dominated by one-off hits. The Japan and Asia dimension matters in his advisory work. Clients have included Coca-Cola, Danone, Nestle, Philips, KAO, Mondelez and Panasonic, and much of his applied research has examined how Asian firms build and defend brand equity in markets where European playbooks stall. He is Chairman of DAA Capital Partners, a Geneva-based private equity firm, and sits on boards and advisory councils including Stockholm School of Economics and Waseda Business School. Key speaking topics Brand management and brand strategy Customer centricity in multinational organisations Global marketing strategy Marketing leadership in Asia, with focus on Japan and China Corporate communications strategy Case-led executive development in commercial functions Ideal for CMOs and brand presidents inside consumer, industrial and healthcare multinationals. CEOs and group leadership teams setting Asia entry, partnership or expansion strategy. Executive development programmes for commercial and country-leadership populations. Boards and investment committees assessing brand-led businesses or consumer-facing acquisitions. Audience outcomes A working definition of customer centricity that survives contact with a country P and L. Named case examples senior teams can immediately apply to their own brand or pricing questions. A clearer view of how Japanese and Chinese firms build and defend brand equity, and what Western firms miss. Direct questions to ask marketing leadership about brand discipline, positioning and investment allocation. A vocabulary for talking about brand and customer strategy that aligns CEO, CFO and CMO.

Why organisations work with Donald Miller He built the most widely adopted messaging framework in the market. Over a million business leaders have used the StoryBrand SB7 model, and companies including Chick-fil-A, Intel, TOMS Shoes, Tempur Sealy, and Trek Bicycles have applied it to live commercial work. He gives marketing and sales teams a shared vocabulary. The hero, guide, plan, and call-to-action structure gets a CMO, a founder, and a field rep aligned on the same customer story inside one session. He is a practitioner, not a consultant-at-a-distance. Miller runs StoryBrand, Business Made Simple, and Coach Builder, and the frameworks he teaches from stage are the ones his own companies run on. He translates narrative theory into revenue mechanics. The work connects story structure directly to website copy, sales emails, and lead generation assets that teams can ship the week after the keynote. He is a New York Times bestselling author whose books have stayed on the list collectively for more than a year, which means a room of senior marketers arrives already familiar with the thesis. Biography highlights CEO of StoryBrand, Business Made Simple, and Coach Builder. Author of Building a StoryBrand (2017) and Building a StoryBrand 2.0 (HarperCollins Leadership, 2025). Author of Marketing Made Simple and How to Grow Your Small Business: A 6-Step Plan. New York Times bestselling author; books have sold millions of copies and spent more than a year on the list collectively. StoryBrand framework adopted by Chick-fil-A, Intel, TOMS Shoes, Trek Bicycles, Tempur Sealy, Pantene, Zaxby’s, and Ford/Lincoln. Earlier bestselling memoirs include Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close; Blue Like Jazz was adapted for film and premiered at SXSW. Biography Most companies talk about themselves when they should be talking about their customer. The StoryBrand framework, built by Donald Miller and laid out in Building a StoryBrand and its 2025 revision, forces that correction by borrowing the mechanics of narrative: a hero with a problem, a guide with a plan, a call to action, and stakes on both sides of the decision. The framework is now standard equipment in growth teams. More than a million leaders have run their messaging through the SB7 model, and named companies including Chick-fil-A, Intel, TOMS Shoes, Trek Bicycles, and Tempur Sealy have used it on live commercial work. What distinguishes the approach is not the use of story as metaphor, it is that the output is operational: a BrandScript that rewrites a homepage, a sales email, and a lead magnet in the same language. Miller runs the companies that teach it. He is CEO of StoryBrand, Business Made Simple, and Coach Builder, and the playbooks he takes to the stage are the ones his own businesses use to acquire customers. That closes the gap between theory and execution that most marketing speakers leave open. Before StoryBrand, Miller wrote the New York Times bestsellers Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close. Blue Like Jazz was adapted for film and premiered at SXSW. The craft training those books represent is what makes the business work land: a CEO learning StoryBrand is being taught by someone who spent two decades writing narrative for general readers before applying it to commercial messaging. Key speaking topics StoryBrand messaging framework Marketing and customer acquisition Sales communication and conversion Brand clarity Small business growth Narrative in commercial strategy Ideal for CMOs, marketing directors, and brand leads responsible for messaging across a product or service portfolio Founders and CEOs of small and mid-sized businesses where the leader still owns the brand voice Sales leaders whose teams need a shared structure for prospect conversations and follow-up Agency and consulting networks who want a common framework across client engagements Audience outcomes A working vocabulary, hero, guide, problem, plan, stakes, for diagnosing any piece of marketing that is not converting A clear view of why customer-centric messaging outperforms feature-led messaging in measurable sales terms Practical editing instincts that apply immediately to websites, email sequences, and sales scripts A shared internal language that aligns marketing, sales, and leadership on the same customer story Confidence to cut the clutter from existing brand assets rather than adding more of it

Why organisations work with Dr Alan O’Neill The 7-Steps to Profit is a named, proprietary framework built from a multi-year consulting engagement at Selfridges, where annual profit grew from £45m to £200m. Audiences leave with a structured path they can map to their own organisation, not a set of principles they have to interpret. His central argument, that culture and customer experience are a single commercial mechanism, not parallel HR and marketing initiatives, gives boards a specific reframing of a decision they are typically making in silos. As Managing Director of Kara Change Management, he draws content from active client engagements across retail, hospitality, FMCG, financial services, and the public sector. The material is current, not archival. Four published books provide a body of work that extends well beyond the session: “Premium Is the New Black” on customer experience as competitive differentiation; “Culture Matters” on the four values that underpin high performance; “Show Me the Lid on the Box” on reducing change resistance; and “The Leader’s Six-Pack” on balancing leadership competencies with emotional intelligence A business columnist for the Sunday Independent and Gulf based publications, his frameworks are tested continuously against live commercial situations across multiple sectors and geographies. Biography highlights Founder and Managing Director, Kara Change Management Creator of the 7-Steps to Profit framework; deployed across client organisations including Selfridges, Toyota, Intel, Primark, Moët Hennessy, Dubai Duty Free, Getty Images, and the United Nations Author of three books: Premium Is the New Black, Culture Matters, and Show Me the Lid on the Box Business columnist, Sunday Independent (Ireland) and Gulf Business Non-executive director across multiple sectors in Europe and the Middle East 30+ years of consulting practice spanning retail, hospitality, FMCG, financial services, manufacturing, and public sector organisations across EMEA Biography Selfridges’ annual profit grew from £45m to £200m across several years of structured transformation, and the business went on to win multiple ‘Best Department Store in the World’ awards. The consulting framework behind that journey, Dr Alan O’Neill’s 7-Steps to Profit, is what organisations now bring him in to share. The 7-Steps to Profit is built on a specific argument: that culture, customer experience, and commercial performance are not parallel workstreams but a single, interdependent system. Culture is not the backdrop to strategy, it is the delivery mechanism. O’Neill formalised this thinking across three books: Premium Is the New Black addresses customer experience as competitive differentiation; Culture Matters defines the four values (Customer Centricity, Respect, Accountability, and Agility) that underpin a high-performance culture; Show Me the Lid on the Box provides a framework for leading change with reduced resistance. As Managing Director of Kara Change Management, he has applied the framework with organisations across retail, hospitality, FMCG, financial services, and the public sector, from Toyota and Intel to Dubai Duty Free and the United Nations. The Selfridges story transfers well: the structural argument it illustrates is as relevant to a B2B services firm or a public institution as it is to a department store. O’Neill continues to practise as an active consultant and non-executive director. He writes regular business commentary for the Sunday Independent and Gulf Business, keeping his frameworks in direct conversation with the commercial challenges organisations are currently navigating. Key speaking topics Change management and organisational transformation Culture as commercial strategy Customer experience and service excellence The 7-Steps to Profit Premium brand positioning and margin protection Values-led leadership Retail reinvention and the future of physical retail Ideal for CEOs and senior leadership teams managing a cultural transformation alongside a commercial or strategic pivot Chief Customer Officers and Chief Marketing Officers seeking to embed customer-centric behaviour across the full organisation CHROs and HR Directors designing culture programmes that connect directly to business performance Executive conferences in retail, hospitality, consumer goods, and financial services Audience outcomes A working understanding of the 7-Steps to Profit framework and how to map its logic to their own organisational context A reframing of culture and customer experience as a single commercial lever, not separate functional priorities Concrete examples drawn from the Selfridges engagement and other named client organisations that show how the framework operates under real conditions Greater clarity on where resistance to change typically originates and how structured approaches reduce it at scale A sharper diagnostic lens for identifying the gap between leadership intent and frontline behaviour