Gestion du changement

Why organisations work with Jochen Zeitz He originated the Environmental Profit & Loss Account at PUMA – the first methodology to assign monetary values to environmental impact across a full corporate supply chain. The UK government cited it in its 2011 Natural Environment White Paper as a best-practice case in sustainable business. He has led turnarounds at three global brands – PUMA, Kering, and Harley-Davidson – as the accountable executive. The sustainability work he is known for was built under genuine commercial pressure, not alongside it. His commercial record – approximately $4 billion in annual PUMA revenue, around 4,000% share price growth, and three Financial Times Strategist of the Year honours – separates his sustainability argument from advocacy. Boards engage with this material as strategy. His 4Cs framework – conservation, community, culture, commerce – is a tested model for aligning environmental accountability with long-term commercial viability, embedded in a live enterprise across 50,000 acres of wildlife habitat in Kenya. As co-founder of The B Team with Sir Richard Branson – a coalition of 24 global business leaders including Paul Polman and Mo Ibrahim – he has been central to building the most credible executive-led case for redefining the corporate bottom line. Biography highlights Chairman and CEO of PUMA for 18 years (1993-2011); the youngest CEO in German history to head a publicly listed company, appointed at age 30 Led PUMA from near-bankruptcy to approximately $4 billion in annual revenue, with share price growth of approximately 4,000% Conceived and launched the Environmental Profit & Loss Account at PUMA (2011) – the first monetary valuation of environmental impact across a corporate supply chain; cited as a best-practice case in the UK government’s Natural Environment White Paper Chairman of Kering’s Sustainable Development Committee and CSO of Kering’s Sport & Lifestyle division; President, CEO and Chairman of Harley-Davidson (2020-2025) Financial Times Strategist of the Year three times; Germany’s Federal Cross of Merit (2004); ZSL Conservation Fellow; Honorary Warden of Kenya Co-author of The Breakthrough Challenge (with John Elkington, 2014) and The Manager and the Monk (2012, published in 15 languages); co-founder of The B Team with Sir Richard Branson and of the Zeitz Museum of Contemporary Art Africa Biography Until 2011, no major corporation had put a monetary value on what it cost the natural world. PUMA changed that. Jochen Zeitz conceived the Environmental Profit & Loss Account – the first framework to assign monetary values to environmental impact across a full corporate supply chain. It quantified PUMA’s 2010 footprint at €145 million and established a commercial language for environmental accountability that organisations across multiple sectors have since adapted. The EP&L came out of 18 years as PUMA’s CEO – a tenure that began when Zeitz was 30 and the company was near bankruptcy. He became the youngest CEO in German history to head a public company. Under his leadership, PUMA grew annual revenue to approximately $4 billion and share price by around 4,000%. That commercial track record is what makes the sustainability framework credible: it was built not alongside a turnaround, but as part of one. At Kering, Zeitz chaired the Sustainable Development Committee and served as CSO of the Sport & Lifestyle division, embedding the same approach across a portfolio of global luxury brands. He became President, CEO and Chairman of Harley-Davidson in 2020, leading the Rewire and Hardwire strategic resets that refocused the company on its most profitable segments and strongest brand identity. He retired from Harley-Davidson in October 2025. Beyond his executive roles, Zeitz co-founded The B Team with Sir Richard Branson, convening global business leaders to advance a redefined model of corporate accountability. He co-authored The Breakthrough Challenge (with John Elkington, 2014) and The Manager and the Monk (2012, published in 15 languages). The Financial Times has named him Strategist of the Year three times. His 4Cs framework – linking conservation, community, culture and commerce – underpins the Zeitz Foundation’s work across 50,000 acres of wildlife habitat in Kenya. Key speaking topics Environmental Profit and Loss accounting Corporate turnaround and brand transformation ESG integration into commercial strategy Responsible capitalism and redefined value creation Conservation-commerce models and the 4Cs framework Purpose-driven corporate governance Ideal for Boards and executive leadership teams navigating ESG integration into commercial strategy Chief Sustainability Officers and ESG leads building environmental measurement frameworks Corporate strategy and transformation teams leading large-scale brand or business model renewal Investor forums and governance audiences focused on long-term value creation and accountability Audience outcomes A clearer understanding of how environmental impact can be quantified in commercial terms, using the EP&L as a working reference Practical perspective on the conditions under which sustainability can be embedded into core strategy rather than treated as a reporting obligation A framework for aligning conservation, community, culture and commerce as mutually reinforcing business priorities Insight into leading corporate turnarounds that require simultaneous commercial discipline and long-term accountability Grounded context for what responsible capitalism means at board level, drawn from governance experience across three major global brands

Why organisations work with Joel Zeff He pulls people out of their seats and into the room. Improv games run live with audience volunteers, not slides about engagement, are the mechanism the audience remembers a week later. He has done this more than 2,500 times since 1997, for buyers including Wells Fargo, Samsung, KPMG, PepsiCo, Walmart, and the IRS. The format is tested at scale. His book Make the Right Choice (Wiley, 2nd edition) gives leaders a written reference for the principles, so the keynote leaves a tangible artefact for managers to apply. He writes and performs his own material. The journalism background, including a recruited move to the Dallas Times Herald and freelance work for Newsday, shows up in tight scripting and audience-aware writing. For internal sales kickoffs, leadership offsites, and culture moments where the room needs to be activated rather than briefed, Zeff is one of the few keynote speakers whose primary craft is the performance itself. Biography highlights Author of Make the Right Choice: Lead with Passion, Elevate Your Team, and Unleash the Fun at Work, second edition published by Wiley More than 2,500 keynote events for corporate and association audiences since 1997 Former newspaper journalist; recruited to the Dallas Times Herald in 1991, with freelance bylines for Newsday and the Fort Worth Star-Telegram Former account executive at Edelman Public Relations Appeared on CNBC’s The Big Idea with Donny Deutsch Named clients include Wells Fargo, Samsung, KPMG, PepsiCo, Walmart, and the IRS Biography Engagement is the corporate problem that has resisted three decades of solutions. Surveys, town halls, pulse tools, and culture decks all describe it well. Almost none of them change the temperature in the room. Joel Zeff’s keynotes start from a different premise. If the room feels alive, the conversation about engagement starts to mean something. If it does not, no framework will fix that. Zeff trained as a newspaper journalist before he was a speaker. He started at the Saginaw News covering crime and accidents, was recruited to the Dallas Times Herald in 1991, and freelanced for Newsday and the Fort Worth Star-Telegram after the Herald closed. He then worked as an account executive at Edelman Public Relations and founded his own consulting practice in 1994. The improv comedy he was doing on weekends turned into his career when Texas Instruments asked him to bring the act to an executive retreat. The format he has built over 2,500 events since 1997 is unusual in a corporate setting. Audience members come on stage, play improvisation games, and produce, in real time, the behaviours the keynote is describing: listening, building on each other’s ideas, taking initiative, recovering from mistakes in front of a crowd. Wells Fargo, Samsung, KPMG, PepsiCo, Walmart, and the IRS have all booked the act. His book Make the Right Choice, now in its second edition with Wiley, sets out the principles in writing for leaders who want a reference after the room has gone home. What organisations actually buy from Zeff is a live demonstration that the soft skills they keep training for are produced under pressure, not in workshops. The improv stage is a faster way to see them than any management exercise. Key speaking topics Employee engagement Workplace culture Team collaboration and communication Change and adaptability at work Creativity and innovation in everyday work Leadership and motivation Workplace humour and human connection Ideal for Sales kickoffs and annual conferences where the opening or closing keynote needs to lift the room, not brief it Leadership offsites focused on team behaviour, communication, and collaboration Culture, engagement, and HR-led events where managers leave needing something they can act on with their teams Association conferences and customer events that combine substance with a live, interactive set piece Audience outcomes A shared, recent experience of what genuine collaboration looks like, generated live in the room rather than described in slides Specific language and prompts from improv (listening, “yes and”, supporting the person on stage with you) that managers can carry back into team meetings A reset on the role of humour, energy, and play in serious work, with named examples from organisations the audience recognises A written reference, via Make the Right Choice, for leaders who want to extend the keynote ideas into team practice

Why organisations work with John Mattone His Intelligent Leadership framework draws a structural distinction between the “Inner Core” of character, values and emotional maturity and the “Outer Core” of skills and competencies. Most leadership development programmes work only on the outer layer. Mattone’s argument is that this is why they underdeliver. The Mattone Leadership Enneagram Inventory, in use since 1996 and administered to more than 10,000 leaders worldwide, quantifies the internal drivers of leadership behaviour. It gives organisations a measurable starting point for executive development rather than a qualitative one. John Mattone Global is recognised among the world’s top ten executive coaching and leadership development firms by Worldwide Research Reports, STATS N DATA, and Infinity Business Insights. Its ICF-accredited Intelligent Leadership certification has produced more than 800 certified coaches across 55+ countries, so the methodology can be deployed at scale rather than through a single practitioner. Named #1 Executive Coach in the World by Global Gurus six times between 2019 and 2026, and inducted into the Corps d’Elite (Hall of Fame) in 2025 for lifetime achievement. Both are credentialled external rankings, not self-conferred titles, which gives procurement teams an independently verified benchmark when selecting executive development partners. His critique of the leadership development industry is pointed and specific: he argues that the sector systematically overinvests in outer competencies and underinvests in the inner character work that determines how leaders actually behave when stakes are high. That position gives boards and CHROs a framework for re-evaluating their existing development spend. Biography highlights Creator of the Intelligent Leadership framework and the Mattone Leadership Enneagram Inventory; the MLEI has been administered to more than 10,000 leaders globally since 1996 Named #1 Executive Coach in the World by Global Gurus six times between 2019 and 2026; inducted into the Corps d’Elite (Hall of Fame) in 2025 for lifetime achievement Author of 11 books, five of them bestsellers: Talent Leadership (AMACOM, 2012), Intelligent Leadership (AMACOM, 2013), Cultural Transformations (Wiley, 2016), The Intelligent Leader (Wiley, 2020), The Executive Coach’s Handbook (2022). Marshall Goldsmith wrote the forewords for Intelligent Leadership and The Intelligent Leader. The Intelligent Leader was named a Forbes #1 Holiday Book and a Soundview Best Book of 2020. Most recent contribution: Pinnacle of Influence (Global Gurus, 2024), a multi-author anthology with Marshall Goldsmith and other Global Gurus-ranked leaders Founder of John Mattone Global; the firm is recognised by Worldwide Research Reports, STATS N DATA, and Infinity Insights Research among the world’s top ten executive coaching and leadership development firms. Its ICF-accredited Intelligent Leadership certification programme has produced more than 800 coaches across 55+ countries Industrial/organisational psychologist by training (MS, University of Central Florida); coaching engagements with C-suite leaders across global organisations, including the publicly documented coaching of Steve Jobs Featured in Forbes, Chief Executive, HR Magazine, and Training magazine; the John Mattone Global leadership blog has been ranked #1 in its category by Feedspot from 2017 through 2025 Biography Leadership development has a measurement problem. Organisations can assess whether a leader has the right skills; they struggle to assess whether that leader has the inner constitution to deploy those skills when conditions deteriorate. John Mattone’s work is built around that gap. His Intelligent Leadership framework distinguishes the Inner Core, a leader’s character, values, emotional maturity and self-awareness, from the Outer Core of visible competencies and behaviours. His argument, made across 11 books and four decades of executive coaching practice, is that outer performance is only as reliable as the inner foundation beneath it. Competency training without inner-core development produces leaders who look good in stable conditions and struggle in everything else. The Mattone Leadership Enneagram Inventory, in use since 1996 and administered to more than 10,000 leaders globally, translates that argument into a quantified diagnostic; organisations get a baseline measure of leadership character, not just leadership style. The published work is more methodology than motivation. Intelligent Leadership (AMACOM, 2013) and The Intelligent Leader (Wiley, 2020), both with forewords by Marshall Goldsmith, set out the structural argument and the implementation path. Cultural Transformations (Wiley, 2016) extends it into how senior leadership character shapes organisational culture. Global Gurus has named Mattone the #1 Executive Coach in the World six times between 2019 and 2026, and inducted him into the Corps d’Elite in 2025 for lifetime achievement. Mattone is the founder of John Mattone Global, recognised by Worldwide Research Reports, STATS N DATA, and Infinity Insights Research as a top-ten executive coaching and leadership development firm. Its ICF-accredited Intelligent Leadership certification programme has produced more than 800 coaches across 55+ countries, so the IL methodology can be deployed at organisational scale rather than through a single practitioner. An industrial/organisational psychologist by training (University of Central Florida), Mattone has consulted with more than 250 organisations and directly coached over 200 senior executives, including the late Steve Jobs and former PepsiCo CEO Roger Enrico. For CHROs and boards reviewing leadership development strategy, Mattone offers a diagnosis of why current programmes underperform, a named alternative framework, the diagnostic instrumentation to apply it, and the certified coaching infrastructure to implement it at the individual executive level. Key speaking topics Intelligent Leadership and the Inner Core / Outer Core model Executive character and leadership sustainability Leadership development programme design Executive coaching methodology and practice Culture transformation and leadership alignment CEO and C-suite succession readiness The Mattone Leadership Enneagram Inventory (MLEI) and leadership diagnostics Internal coaching capability and certified networks Ideal for CHROs and chief people officers reviewing or redesigning executive development programmes Boards and nomination committees focused on CEO succession and senior leadership pipeline Transformation leads overseeing culture change initiatives where leadership behaviour is a critical variable Executive development teams in large organisations seeking a diagnostic-led rather than programme-led approach to leadership capability Audience outcomes A working understanding of the Inner Core / Outer Core distinction and why it reframes how organisations should design senior leadership development Familiarity with the MLEI as a diagnostic instrument and how it creates a measurable starting point for executive coaching engagements A framework for identifying which leaders in a pipeline carry the inner character foundations to perform under high-pressure conditions – and which do not Practical criteria for evaluating whether existing leadership development spend is addressing the right layer of leadership A replicable methodology, drawn from Mattone’s published books, that leadership teams can apply without ongoing dependency on external consultants

Why organisations work with John Peters A first-hand account of decision-making, fear and recovery under conditions most executives will never experience, used as a working reference for leadership behaviour rather than as a war story. Twenty years of post-RAF consultancy through Monkey Business and UPH Ltd, with engagements at board and senior-team level on leadership, strategy and cultural change. Authority on human factors and safety culture, built on MoD programme leadership that won the Flight International Aerospace Industry Award for Training and Safety. Academic standing that supports the commercial work: former Chair of the Association of MBAs, Visiting Professor at Kingston Business School, Honorary Doctorate of Education from the University of Bedfordshire. Co-author of Tornado Down, a Sunday Times No. 1 bestseller, and Team Tornado, with a BAFTA-nominated documentary in the same body of work. Biography highlights Former Royal Air Force Squadron Leader and Tornado GR1 pilot, shot down on the opening day of the 1991 Gulf War and held as a prisoner of war for seven weeks. Co-author of Tornado Down (Sunday Times No. 1 bestseller) and Team Tornado, with John Nichol. Subject of Cutting Edge: Tornado Down, BAFTA-nominated and Independent Documentary of the Year. Founder and owner of Monkey Business, a leadership and strategy consultancy working with senior teams since 2009; founder of UPH Ltd in 2000. Former Chair of the Association of MBAs; Visiting Professor at Kingston Business School; Associate Professor at the Russian Presidential Academy of National Economy and Public Administration in Moscow. Honorary Doctorate of Education, University of Bedfordshire (2022). Biography A Tornado GR1 was shot down over Iraq on the opening day of Operation Desert Storm in January 1991. The two crew members, John Peters and his navigator John Nichol, were captured, interrogated and held for seven weeks. The bruised image of Peters on Iraqi state television became one of the defining pictures of the war. That experience is the entry point, not the conclusion. Peters returned to RAF service, then led Ministry of Defence work on aviation safety and human error, including a Human Factors Cultural Change Programme recognised by the Flight International Aerospace Industry Award for Training and Safety. The interest is consistent: how groups of capable people make sound decisions when stakes rise and information thins. Since leaving the RAF in 2000, Peters has worked with senior business teams on the same question, first through UPH Ltd and from 2009 through his consultancy Monkey Business. The frame is practical. Leadership behaviour, team trust and clarity of intent are treated as performance variables, observed and adjusted, not virtues to be admired. The academic work runs alongside the commercial. Peters chaired the Association of MBAs, holds a Visiting Professorship at Kingston Business School and an Associate Professorship at the Russian Presidential Academy of National Economy and Public Administration in Moscow, and received an Honorary Doctorate of Education from the University of Bedfordshire in 2022. Tornado Down, written with Nichol, remains a Sunday Times No. 1 bestseller and the basis of a BAFTA-nominated documentary. Key speaking topics Leadership under sustained pressure Resilience and recovery after acute setbacks High-performing teams in high-stakes environments Decision-making with incomplete information Human factors and safety culture Cultural change in complex organisations Accountability and personal responsibility Ideal for Boards and executive committees taking on a major change, integration or operational risk CEOs and senior leadership teams stress-testing how they make decisions under load Heads of safety, operations and risk in regulated or safety-critical industries Leadership development and executive education programmes building resilience capability Audience outcomes A working language for what leadership actually looks like when conditions deteriorate A clearer view of how teams hold or lose their composure when judgement is under strain Specific reference points for handling fear, ambiguity and reputational exposure inside a senior team A first-hand case in human factors and safety culture that is hard to obtain from any other source Renewed conviction about the cost of avoiding hard conversations before they become forced

Why organisations work with John Ridding He ran the playbook the rest of the news industry copied. The FT moved to a paywall in 2002, a metered model in 2007, and trial-led subscriptions in 2015, reaching one million subscribers in 2019 and 2.9 million paying users by 2023. He brings the inside view of a cross-border acquisition that worked. The 2015 sale of the FT from Pearson to Nikkei is one of the cleanest examples of a Japanese parent acquiring a Western media asset without breaking it. He has signed the first UK national publisher licensing deal with OpenAI, which gives him a current operator perspective on how content businesses negotiate with foundation model companies, not a commentator’s view. He spent 35 years inside one institution and ran it for almost 20. That tenure is unusual at his level and gives him a coherent argument about long-horizon transformation rather than a sequence of quarterly bets. Biography highlights Chief Executive Officer of the FT Group, May 2006 to June 2025. Special Executive Director of Nikkei, parent company of the Financial Times since 2015. Honorary Chairman of the Financial Times following his transition from CEO. Previously Publisher of FT Asia and Chairman of Pearson Asia, 2003 to 2006. Foreign correspondent for the FT in Seoul, Paris and Hong Kong, with reporting from China, Japan, India and Indonesia. First-class honours degree in Philosophy, Politics and Economics, Oxford University. Biography The reader-revenue model now treated as orthodoxy across global news media did not exist as a serious commercial strategy when the Financial Times began charging for online journalism in 2002. The decision was contested inside the building and dismissed outside it. Two decades later, it is the model the New York Times, the Washington Post and most of the European broadsheets have adopted in some form. John Ridding ran that experiment to scale. As CEO of the FT Group from 2006 to 2025, he took the paper from print-led economics to a paying audience of 2.9 million and revenues of GBP 500m, with more than two-thirds of revenue from digital subscriptions. The headline numbers matter, but the operating choices behind them are what executives in other sectors find useful: how to price confidently when the market expects free, how to redesign the product around habit rather than transactions, how to build a direct data relationship with a reader. He also managed two structural events most CEOs never face. The 2015 sale of the FT from Pearson to Nikkei moved a British editorial institution into Japanese ownership without disturbing the journalism. In April 2024 the FT became the first UK national publisher to license its content to OpenAI, an early test of how content owners negotiate with foundation model companies on terms rather than waiting to be scraped. Before running the business he reported from it. Postings in Seoul, Paris and Hong Kong covered the Asian financial crisis, the rise of China as a commercial power, and the early years of the Eurozone. That reporter background is the throughline. He talks about the digital subscription business the way a foreign correspondent talks about a country, in specifics, not abstractions. Key speaking topics Subscription and reader-revenue business models Digital transformation of legacy businesses AI and the future of content, media and intellectual property Cross-border M&A and post-acquisition integration Global business through the lens of news and capital flows Leadership of long-horizon transformation The economics of trust in a fragmented information market Ideal for CEOs and CFOs of subscription, media, publishing and content businesses Boards of legacy companies designing direct customer-revenue strategies Chief Strategy and Chief Commercial Officers wrestling with pricing in commoditising markets Senior teams negotiating content, IP or data licensing terms with AI platforms Audience outcomes A clear account of how a legacy business shifted from advertising to direct customer revenue, with the sequencing decisions that made it work A framework for thinking about pricing, product and data as one operating system rather than three departments An informed read on what content owners are actually negotiating with foundation model companies, beyond the headlines A view on cross-border integration that treats culture and editorial autonomy as commercial assets, not soft factors

Why organisations work with John Weeks He treats culture as a leadership problem, not an HR programme. The work focuses on what executives say and do in the room, not on values posters or engagement scores. His ethnographic training gives him a method most leadership speakers do not have. He reads organisations the way an anthropologist reads a community, then translates what he sees into specific behavioural choices senior leaders can make. He co-directs IMD’s High Performance Leadership programme, the institution’s flagship six-day senior leadership course, which means his material is tested every year against the questions actual CEOs and senior executives bring to Lausanne. His book Unpopular Culture, a study of why a British bank could not change despite years of trying, gives him a sharp argument about why most culture-change efforts fail and what a serious one looks like. He is fluent in the executive’s other reality, the board. Service on the LEO Pharma board means he speaks from inside the governance and accountability structures his audiences operate within. Biography highlights Professor of Leadership and Organizational Behavior at IMD Business School since 2007. Co-director of IMD’s High Performance Leadership programme, the school’s flagship senior leadership course. Author of Unpopular Culture: The Ritual of Complaint in a British Bank, University of Chicago Press, reviewed in the Financial Times, The Economist, The Guardian, BBC Radio 4, and the American Journal of Sociology. Contributor to Harvard Business Review, with articles including “Designing the Hybrid Office” and “Who Moved My Cubes?”, and to the Academy of Management Review and Organization Studies. Eleven years on the faculty of INSEAD before IMD, with three nominations for “Best Teacher”. Former member of the Board of Directors of LEO Pharma. PhD in Management, MIT Sloan; MPhil in Management, Oxford; BA in Computer Science, UC Berkeley. Biography Culture, on the working definition Weeks uses with senior leaders, is what people say and do when they think their bosses are not looking. That sentence does most of the work. It moves the conversation away from values statements and engagement scores and onto the behaviours senior executives actually model, often without noticing. His route into the question is unusual. A computer science degree from Berkeley, an MPhil at Oxford, a PhD at MIT Sloan, and then training as an organizational ethnographer, the discipline of watching what people in a workplace really do rather than what they say they do. That method is the spine of Unpopular Culture, his University of Chicago Press book about a British bank where everyone complained about the culture, no one liked the way things were done, and yet nothing fundamentally changed. The Financial Times, The Economist, BBC Radio 4, and the American Journal of Sociology all engaged with it; the argument has shaped how he reads every organisation since. At IMD, where he has been Professor of Leadership and Organizational Behavior since 2007, he co-directs the High Performance Leadership programme, the school’s flagship six-day course for senior leaders. Eleven years at INSEAD preceded that, including three nominations for the institution’s Best Teacher award. His Harvard Business Review work on hybrid offices and on the design of physical workspace sits alongside more academic publications in the Academy of Management Review and Organization Studies. Service on the LEO Pharma board gives him the other half of the executive’s view, the side that sees governance, accountability, and the consequences of culture rather than only its rhetoric. The result is a speaker who can sit with a CEO at the level of behaviour and at the level of the board agenda, and connect the two. Key speaking topics Organisational culture and leadership behaviour Self-management for senior leaders Culture change in established organisations High performance leadership Hybrid work and the design of organisational space Ethnographic reading of organisations Ideal for CEOs, executive committees, and senior leadership teams setting or resetting culture CHROs and chief people officers running senior leadership development Boards examining culture, governance, and the gap between stated and lived values Leadership academies and flagship internal programmes for high-potential executives Audience outcomes A direct, working definition of culture that leaders can use the next morning A clear view of how their own daily behaviour creates or undermines the culture they say they want A frame for diagnosing why previous culture-change efforts have stalled A sharper sense of what self-management looks like for people running organisations Specific behavioural choices, drawn from research and from senior executive practice, that move culture more reliably than declarative interventions

Why organisations work with Jon Acuff He brings original research, not commentary. The Soundtracks framework is built on a study of 10,000 participants run with researcher Mike Peasley, PhD, which gives leaders a defensible behavioural model rather than a motivational pep talk. Finish is a Wall Street Journal #1 bestseller built around a specific, uncomfortable data point: most goals fail in the middle, not the start. Teams leave with a method for surviving the middle of any initiative. He is one of Inc. Magazine’s Top 100 Leadership Speakers and a repeat keynote at FedEx, Walmart, Microsoft, Nissan, Lockheed Martin, Chick-fil-A and Nokia, which means his frameworks have already been pressure-tested inside large, complex workforces. His sessions convert into language a workforce can use the next morning. Soundtracks, Finish, Do Over and All It Takes Is a Goal each give teams named tools they can apply without a consultant in the room. He is funny in a way that lowers defences without lowering the bar. Senior audiences engage with behavioural content they would normally resist when it arrives as a slide titled “mindset”. Biography highlights New York Times bestselling author of Soundtracks, Finish, Start, Do Over, and All It Takes Is a Goal. Finish: Give Yourself the Gift of Done was a #1 Wall Street Journal bestseller. Named to Inc. Magazine’s Top 100 Leadership Speakers list. Keynote client list includes FedEx, Walmart, Microsoft, Nissan, Lockheed Martin, Chick-fil-A, Nokia and Comedy Central. Soundtracks framework built on a 10,000-participant study of overthinking conducted with Mike Peasley, PhD. Host of the All It Takes Is a Goal podcast; earlier career as a copywriter for The Home Depot, Bose, and Staples, and three years as a touring speaker at Dave Ramsey’s Lampo Group. Biography Most large organisations do not have a strategy problem. They have a finishing problem. Goals are set in January and re-set in July. Initiatives stall in the middle. Smart teams overthink themselves to a stop. The work that gets booked is the work that helps a workforce close the gap between intention and execution, which is the territory Jon Acuff has spent two decades inside. His method is built on research, not anecdote. The Soundtracks framework, published in the bestselling book of the same name, was developed alongside researcher Mike Peasley, PhD, using a study of 10,000 participants on how overthinking degrades performance. Finish, his Wall Street Journal #1 bestseller, sits on a similar evidence base and reframes goal failure as a problem of the middle, not the start. Soundtracks, Finish, Start, Do Over and All It Takes Is a Goal have collectively crossed a million copies in print. Inc. Magazine ranks him among its Top 100 Leadership Speakers, and the keynote client list reads like a stress test of the work itself: FedEx, Walmart, Microsoft, Nissan, Lockheed Martin, Chick-fil-A, Nokia, Comedy Central. He came to the stage through an unusual route, beginning as a copywriter for The Home Depot, Bose and Staples, then spending three years at Dave Ramsey’s Lampo Group, before going independent in 2013. What makes the work usable is the language. A workforce cannot run on a 200-page model. It can run on a phrase like “retire the broken soundtrack” or a tool like the Finish principle of choosing what to do imperfectly. Acuff’s audiences leave with named tools that survive the trip back to the desk on Monday morning. Key speaking topics Overthinking and decision-making Goal completion and follow-through Performance and motivation in large workforces Behaviour change at scale Resilience through career and role transitions Leadership communication and storytelling Ideal for CHROs and people leaders running annual goal-setting, performance, or engagement cycles. Sales and revenue leaders preparing kick-offs that need execution lift, not just energy. Transformation and change leads inside large workforces where initiative fatigue is a real risk. Annual all-hands and leadership conferences for organisations of 1,000-plus employees. Audience outcomes A working vocabulary for the overthinking patterns slowing teams down, drawn from the Soundtracks research. A repeatable method for finishing initiatives in the messy middle, taken from the Finish framework. Named tools, not abstractions, that managers can use in one-to-ones the following week. A measurable shift in how a workforce talks about goals, motivation, and personal accountability. Confidence that a serious behavioural message can land in a room without losing its evidence base.

Why organisations work with Jonah Berger He has built two operating frameworks, STEPPS for word of mouth and REDUCE for overcoming resistance, that translate directly into product, marketing and change decisions rather than sitting at the level of theory. The research base is unusually deep for a commercial speaker: 80+ peer-reviewed articles, much of it using natural language processing on real consumer and organisational text, not anecdote. His client work spans Apple, Google, Nike, Amazon, GE, Moderna, Facebook and the Gates Foundation, which means the frameworks have been pressure-tested across consumer brands, platforms and mission-driven organisations. Contagious won the Berry-AMA Book Prize for the best book in marketing, the field’s most credible peer recognition. He addresses two distinct buyer problems with one body of work: how things spread (marketing, product, communications) and how to move people who do not want to move (change, transformation, sales). Biography highlights Marketing Professor at the Wharton School, University of Pennsylvania. PhD in Marketing, Stanford Graduate School of Business; BA Stanford. Author of Contagious, Invisible Influence, The Catalyst and Magic Words; books published in over 35 countries. Berry-AMA Book Prize for Best Book in Marketing (Contagious). Wharton Iron Professor Award for faculty research; recognised by the American Marketing Association as a top-five most productive marketing researcher. Research and commentary featured in The New York Times, Wall Street Journal, Harvard Business Review and NPR. Biography Most attempts to change behaviour rely on more pressure: more advertising spend, more incentives, more internal communication. The research suggests the opposite often works better. Removing the friction that holds people in place changes more behaviour than pushing harder against it. That argument sits at the centre of Jonah Berger’s work as a marketing professor at the Wharton School. His book The Catalyst sets out a five-part model, REDUCE, for identifying and dismantling the specific barriers that stop customers, employees and citizens from changing their minds. It is paired with the earlier STEPPS framework from Contagious, which names the six factors that make products and ideas spread. The academic foundation is substantial. Berger holds a PhD in Marketing from Stanford and has published more than eighty peer-reviewed articles, much of it applying natural language processing to large bodies of consumer and organisational text. Contagious won the Berry-AMA Book Prize for the best book in marketing. Invisible Influence and Magic Words extend the same methodology into social influence and the language of persuasion. The frameworks have been used inside Apple, Google, Nike, Amazon, GE, Moderna, Facebook and the Gates Foundation. The value to a senior team is the same in each case: a defensible, named model for two questions that boards and chief marketing officers ask repeatedly, why some things spread and others do not, and why people resist change even when the case for it is sound. Key speaking topics Word of mouth and viral marketing Behavioural science in commercial strategy Change and persuasion Consumer behaviour and decision-making Language and influence Social influence and choice architecture Branding and customer engagement Ideal for Chief marketing officers and brand leadership teams setting strategy on growth, virality and customer engagement. Transformation and change leaders running programmes where employee or customer resistance is the binding constraint. Sales and revenue leaders looking to apply behavioural science to pricing, messaging and conversion. Product and innovation teams working on adoption of new offerings. Audience outcomes A working knowledge of the STEPPS framework and how to apply each principle to a current product, message or campaign. The REDUCE model as a diagnostic for stalled change, with the five categories of resistance named and addressable. Specific language techniques from Berger’s natural language processing research that shift persuasion outcomes. A sharper read on which behavioural levers genuinely move customers and employees, and which ones do not. Concrete examples drawn from consumer brands, platforms and mission-driven organisations Berger has worked with.

Why organisations work with Jonas Ridderstrale He gives leadership teams a serious framework for the talent-versus-capital question, drawn from “Funky Business,” a title ranked No. 16 in Bloomsbury’s survey of the best business books and translated into more than 30 languages. He is one of a small group of European thinkers who have held a Thinkers50 European Top 5 position across multiple cycles, which gives senior buyers confidence that the underlying ideas have stood up to peer scrutiny. His argument cuts directly at strategic mimicry: why most differentiation programmes fail because organisations copy each other faster than they can build genuine identity, and what to do about it. He brings the academic spine of a Stockholm School of Economics PhD together with sustained advisory work at Ashridge and IE Business School, so the ideas land with both rigour and commercial framing. He is co-owner and chairman of Mgruppen, a Swedish management training company, which keeps his material connected to live executive development practice rather than archived theory. Biography highlights PhD in International Business and MBA, Stockholm School of Economics. Visiting professor at Ashridge Business School (UK) and IE Business School (Spain). Co-author of “Funky Business” (2000), “Karaoke Capitalism” (2004) and “Funky Business Forever” (2007) with Kjell A. Nordstrom. Co-author of “Re-energizing the Corporation” with Mark Wilcox and “Fast/Forward” with Julian Birkinshaw of London Business School. Ranked No. 23 globally and Top 5 in Europe on the 2009 Thinkers50 list, with continued European Top 5 placement in 2011. Italian Nobels Colloquia award for “Leadership in Business and Economic Thinking” (2007). Biography Capital is no longer the binding constraint on most large companies. Talent is, ideas are, and identity is. That shift, set out in “Funky Business” with Kjell A. Nordstrom in 2000, became one of the most widely translated business arguments of the last quarter century, sold over 300,000 copies in the original edition and reached more than 30 languages. The work behind the argument is academic. Ridderstrale completed his MBA and PhD in International Business at Stockholm School of Economics, with a doctoral thesis on global innovation in multinational corporations. He spent his early career at the Centre for Advanced Studies of Leadership there before moving into visiting professor roles at Ashridge in the UK and IE Business School in Spain. The follow-on books extended the thesis rather than restating it. “Karaoke Capitalism” tackled strategic mimicry in copycat markets. “Funky Business Forever” pressed on the human stakes. “Re-energizing the Corporation,” with Mark Wilcox, addressed the question of how leaders convert a different idea into actual organisational change. “Fast/Forward,” with Julian Birkinshaw of London Business School, sharpened the link to execution. The Thinkers50 ranking placed him at No. 23 globally in 2009 and inside the European Top 5 across multiple cycles, alongside the Italian Nobels Colloquia award in 2007. Today he chairs Mgruppen, a Swedish management training company, which keeps the material grounded in the executive development brief rather than the lecture circuit. Key speaking topics Strategy under commoditisation Talent and human capital advantage Innovation and corporate identity Leadership of organisational change Competitive differentiation in copycat markets Building corporate “tribes” and culture The future firm Ideal for Boards and executive teams setting strategy in markets where products and processes have converged. CHROs and Chief Talent Officers reframing the link between people strategy and competitive advantage. Innovation and strategy leads tasked with moving the business off cost-led competition. Leadership development programmes for senior managers in transformation-heavy industries. Audience outcomes A sharper read on why most differentiation efforts default to imitation, and how to break that pattern. Language for the talent-versus-capital question that lands with both finance and HR audiences. A practical view of how identity, culture and “tribe” become commercial assets, not soft factors. Concrete prompts for senior teams on what their organisation looks like when capital advantages run out.

Why organisations work with Jose Manuel Calderon Fourteen NBA seasons across seven franchises, each requiring a different role, system, and relationship with coaching staff. Few speakers can describe reinvention at that frequency from inside the experience. Captained the Spain national team through its most decorated era, winning the 2006 FIBA World Cup, the 2011 EuroBasket, and three Olympic medals across 2008, 2012, and 2016. Holds the NBA single-season free throw record at 98.05 percent. The story behind that statistic is a precise account of preparation, repetition, and composure that translates directly to high-stakes performance. Now operates inside the business of sport as Special Advisor to the Cleveland Cavaliers, strategic advisor to technology firm Sngular, and co-founder of sport technology venture OWQLO. The post-playing view is operational, not nostalgic. Biography highlights 14 NBA seasons with Toronto Raptors, Detroit Pistons, Dallas Mavericks, New York Knicks, Los Angeles Lakers, Atlanta Hawks, and Cleveland Cavaliers. NBA single-season free throw record holder at 98.05 percent (2008-09, Toronto Raptors). 2006 FIBA World Cup champion and 2011 EuroBasket champion with Spain. Three Olympic medals with Spain: silver in 2008, silver in 2012, bronze in 2016. Special Assistant to the Executive Director at the National Basketball Players Association from 2019. Special Advisor to the Cleveland Cavaliers, strategic advisor to Sngular, co-founder of OWQLO, UNICEF Ambassador. Biography Fourteen seasons in the NBA is not a tenure. It is seven different working environments, seven coaching philosophies, and a constant negotiation of role. Across Toronto, Detroit, Dallas, New York, Los Angeles, Atlanta, and Cleveland, the work was the same every season: arrive, read the room, and become useful to a group of people who did not pick you. That career line is the substance behind Jose Manuel Calderon’s speaking. He captained the Spain national team through the most decorated period in its history, winning the 2006 FIBA World Cup, the 2011 EuroBasket, and three Olympic medals across 2008, 2012, and 2016. The Spanish “golden generation” is studied because it sustained excellence across more than a decade, with changing coaches, ageing key players, and rising rivals. Calderon was a central figure in how that group held together. The detail that travels well into corporate rooms is his free throw record. In 2008-09 he made 151 of 154 attempts, a 98.05 percent season that still stands as the NBA’s highest. The talk that emerges from it is about repeatable performance, not natural talent, and it lands cleanly with audiences who are measured on consistency rather than peaks. After retiring, Calderon moved directly into the business of sport. He served as Special Assistant to the Executive Director of the NBA Players Association from 2019, advises the Cleveland Cavaliers, sits on the advisory board of Spanish technology firm Sngular, and co-founded sport technology venture OWQLO. He is also a UNICEF Ambassador. The result is a speaker who can speak to senior teams in the language they use, drawing on a playing career that is genuinely rare at the level it reached. Key speaking topics Leadership under sustained pressure Team performance across changing line-ups High-stakes decision-making Captaincy and standards Inclusion and identity in elite sport Reinvention across cultures and systems The business of professional sport Ideal for Senior leadership teams under prolonged performance pressure CHROs and people leaders building cohesion across changing structures Sales and commercial leaders who manage on consistency rather than peaks Board and executive offsites looking for a credible outside voice on team dynamics Audience outcomes A practical account of how elite teams hold standards through line-up change, coaching turnover, and external scrutiny. A clear picture of what daily preparation looks like at the level that produces records, not anecdotes about motivation. A working language for captaincy, the responsibility of senior players inside a team, and how that maps to senior leaders inside an organisation. A perspective on inclusion built from a long career across multiple national, cultural, and locker-room contexts.

Why organisations work with Joy Poole Joy addresses a gap most leadership development programmes leave entirely open: not what leaders should do under pressure, but how they actually operate internally when clarity is scarce, the stakes are high, and the team is watching. Her background at Meta, in large-scale consulting environments, and across high-growth technology companies gives her a working knowledge of the specific pressures that senior audiences are navigating. As a credentialed executive coach with a practice built around leaders under sustained load, she brings a level of depth and practical tool-transfer that most leadership keynote speakers cannot replicate from the stage. The sailing narrative, crewing an ocean circumnavigation as part of a team, is not an adventure story bolted onto a leadership talk. It provides an environment in which the same principles about self-leadership under pressure have been tested and proven. Joy customises her engagements as a matter of principle. A leadership team at a fintech navigating rapid growth is not the same audience as a professional services firm managing restructuring, and she treats them accordingly. Biography highlights 20 years in senior sales, consulting and leadership roles across Google, Facebook/Meta, Capgemini, and Arthur Andersen Certified Professional Coach, Institute for Professional Excellence in Coaching (iPEC); Master Practitioner of the Energy Leadership Index; Transitions Dynamics Specialist Executive Programme certificates from the University of Oxford and the London School of Economics Speaker at internal leadership forums for Meta and at industry conferences across technology, media, and financial services Completed a round-the-world sailing circumnavigation – her second parallel environment for testing how leaders perform when conditions are extreme Biography Senior leadership in fast-moving technology and consulting organisations teaches you a great deal about performance under pressure. It teaches you rather less about what is actually happening inside a leader while all of that performance is required. Joy Poole spent two decades at the centre of that tension in senior roles at Meta, Capgemini, and Arthur Andersen, before building a practice around the gap she identified. Her core argument is precise: when organisations face uncertainty, change, or sustained pressure, the variable that most determines leadership quality is not expertise or experience alone. It is how clearly and calmly a leader can operate within themselves; how they think when the picture is incomplete, how they make decisions when there is no clean answer, and how they show up for their teams while also carrying their own uncertainty. This is self-leadership, and she treats it as a practical capability, not a motivational concept. Joy holds executive credentials from the University of Oxford and the London School of Economics alongside certification from the Institute for Professional Excellence in Coaching. She brings to the stage what most leadership speakers cannot: a decade of operational experience at genuine scale, combined with years of coaching senior executives through exactly the internal dynamics she speaks about. An unusual secondary proof point sits alongside her professional record. Joy is currently completing a round-the-world sailing circumnavigation; an environment that applies the same conditions her leadership audiences face, stripped to their essentials. The lessons from both settings reinforce the same argument: what determines performance under pressure is not position or preparation. It is the quality of self-leadership. Key speaking topics Self-leadership under pressure and uncertainty Decision-making in ambiguous conditions Composure and credibility under sustained organisational load Leadership during restructuring and change Confidence and presence for senior leaders Trust as a leadership capability Ideal for HR and L&D directors commissioning leadership development sessions for offsites, internal forums, or away-days during periods of significant organisational change: restructuring, reorganisation, or high-growth phases Executive and senior leadership programme managers looking for a session that is grounded and practical rather than motivational Senior leadership teams in technology, financial services, professional services, and consulting where pace and pressure are structural features of the environment Audience outcomes A clearer, more honest account of how they actually operate under pressure, not how they think they should operate Practical tools for improving self-leadership composure in high-stakes situations that can be applied immediately A reframe of uncertainty and incomplete information as conditions to be navigated rather than problems to be solved Greater understanding of how their own internal state affects team performance and organisational credibility A shared vocabulary for a leadership conversation that most organisations do not currently have language for

Why organisations work with Justin King A first-hand, decade-long account of running a FTSE 100 retailer through competitive attack, recession and the shift to online, with named results: 36 consecutive quarters of like-for-like growth, tripled underlying profit, and an 85 per cent total shareholder return by the time he stepped down. The “Making Sainsbury’s Great Again” playbook talked through by the CEO who wrote it, with concrete decisions on price, fresh food, colleague engagement and the Paralympic sponsorship that reset the brand. An active cross-portfolio operating perspective from the Chair seats at Allwyn Entertainment, Dexters and Itsu Grocery, plus the recent OVO Energy chairmanship through the sector’s difficult patch, so the material is current rather than retrospective. A credible record on purpose-led commercial leadership, evidenced through Sainsbury’s Comic Relief partnership of £1 for every £10 donated, the first dedicated Paralympic sponsorship of London 2012, and Made by Sport, the charity he founded in 2019 that raised over £6m for community organisations before transferring to Sported. A leadership framework, the ten Cs, that has been pressure-tested against a real CEO seat rather than developed in a classroom, and is delivered with the candour of someone who has had to defend results to a board. Biography highlights CEO of J Sainsbury plc, 2004 to 2014, ten years that took the business from third place and falling sales to 36 consecutive quarters of like-for-like growth and an 85 per cent total shareholder return. Chair of Allwyn Entertainment and Dexters; Non-Executive Chair of Itsu Grocery; recent Chair of OVO Energy. Non-Executive Director of Marks and Spencer plc, January 2019 to September 2025; member of the PwC Public Interest Body, 2015 to 2022. Vice Chairman and Senior Adviser at Terra Firma Capital Partners, 2015 to 2021; interim Chairman of the Manor Racing F1 team during its 2014-2015 restructuring. Member of the London Organising Committee for the Olympic and Paralympic Games and its audit committee, with Sainsbury’s the first dedicated Paralympic sponsor of London 2012. Founder of Made by Sport, 2019 to 2023, raising over £6m for community sport organisations. CBE for services to the retail industry, 2011 Birthday Honours; Honorary DBA, University of Bath, 2009; Most Admired Business Leader, Management Today; Britain’s Most Impressive Businessman, IPSOS-MORI Captains of Industry Report. Biography Sainsbury’s was the third-place supermarket with falling sales when Justin King took the CEO seat in March 2004. The City viewed the appointment as the company’s last chance to remain independent. Within six months he had launched “Making Sainsbury’s Great Again”, a recovery plan built on fresh food, colleague engagement and a re-priced shelf. The plan’s headline target, a £2.5 billion sales uplift, was hit three months early. Over his ten years as CEO, the business delivered 36 consecutive quarters of like-for-like growth, tripled underlying profit from £252m to £756m, and returned 85 per cent to shareholders. The brand was rebuilt around the first dedicated Paralympic sponsorship of London 2012, and the long-standing Comic Relief partnership of £1 for every £10 donated. Sainsbury’s regained second place in UK grocery and he stepped down in 2014 with the longest unbroken growth run of any major UK supermarket CEO of the era. He arrived at Sainsbury’s with three decades in consumer businesses behind him, including senior roles at M&S Food, Asda and Häagen-Dazs UK. After leaving the CEO seat he held the Vice Chairman and Senior Adviser role at Terra Firma Capital Partners from 2015 to 2021, sat on the PwC Public Interest Body from 2015 to 2022, and served as a Non-Executive Director of Marks and Spencer from January 2019 until September 2025. He chaired the Manor Racing F1 team through its 2014-2015 restructuring. He is Chair of Allwyn Entertainment, Chair of Dexters, and Non-Executive Chair of Itsu Grocery, with adviser seats at Snappy Shopper and Rezolve. He chaired OVO Energy through the post-energy-crisis period to August 2025. The purpose thread runs through the record: he founded Made by Sport in 2019, which raised over £6m for community sport organisations before the campaign was handed to Sported in 2023. He was appointed CBE in the 2011 Birthday Honours for services to retail, named Most Admired Business Leader by Management Today, and topped the IPSOS-MORI Captains of Industry Report. The University of Bath conferred an Honorary DBA in 2009, and he served on the Prime Minister’s Business Advisory Group from 2010 to 2012. Key speaking topics Retail leadership and the long-cycle turnaround Consumer behaviour and brand reinvention Customer and colleague-led growth Purpose-led commercial leadership and responsible business Boardroom decision-making under competitive pressure Sponsorship and purpose, drawn from London 2012 Cross-portfolio non-executive leadership Ideal for FTSE and large-cap consumer business leadership teams managing a multi-year turnaround Retail, hospitality and consumer goods boards weighing strategy against operational execution Chief executives, COOs and store or operations directors in customer-facing sectors Boards and leadership teams looking to embed purpose into commercial performance rather than treat it as a side function Audience outcomes A working view of how a CEO sequences price, range, colleagues and brand through a decade-long recovery rather than a single reset. Specific lessons from London 2012, the Comic Relief partnership and Made by Sport on how purpose can shift commercial performance. A frank account of what holds boards together when results are slow, competitors aggressive and shareholders impatient. A leadership lens, the ten Cs, applied to the audience’s own operating questions during Q&A.