Estratégia de Marca

Why organisations work with Dave Stewart Stewart’s credibility is operational, not academic. He has built multiple businesses across music, media, film, and technology – from Weapons of Mass Entertainment to The Hospital Club to RARE Entity – and can demonstrate from firsthand experience what the structural conditions for creative output actually look like at scale. No case study is borrowed. His book, The Business Playground (Financial Times/Pearson, 2010), co-written with branding expert Mark Simmons and published in eight languages, provides a replicable methodology for applied creative thinking in business contexts. It draws on scientific research, structured exercises, and interviews with figures including Twitter co-founder Evan Williams and Microsoft co-founder Paul Allen – with a foreword by Richard Branson. He has worked inside major corporations as a practitioner, not an outside voice: serving as Nokia’s «change agent» and as US creative director at The Law Firm. Clients including Nokia, Visa International, and Credit Suisse have drawn a direct line between exposure to his thinking and changes in how they approached innovation. His current venture, RARE Entity (launched January 2026), is a venture builder that shifts IP ownership and commercial control back to the creators who generate it. He is speaking to one of the most urgent tensions in business today – who owns creative output and who benefits from it – from the position of someone actively building companies to solve it. The credential combination is genuinely unusual: a Rock & Roll Hall of Famer and Grammy Award winner who has also built media ventures, co-authored a business book for a major publisher, scored West End and Broadway musicals, and spent four decades proving that the artist’s approach to making things is also the most commercially effective approach. Biography highlights Co-founder of Eurythmics with Annie Lennox; over 100 million album sales across a four-decade career Rock & Roll Hall of Fame inductee (2022); Songwriters Hall of Fame inductee (2020); UK Music Hall of Fame inductee (2005) Grammy Award winner; Golden Globe Award winner; four Ivor Novello Awards (Best Songwriter); four BRIT Awards (Best Producer), including a Lifetime Achievement Award Author of The Business Playground: Where Creativity and Commerce Collide (Financial Times/Pearson, 2010), co-written with Mark Simmons, foreword by Richard Branson, published in eight languages Founder and chairman, Weapons of Mass Entertainment; co-founder, The Hospital Club, London, with Microsoft co-founder Paul Allen Served as Nokia’s «change agent» and US creative director at The Law Firm; executive producer, NBC series Songland (2019) Co-founder, RARE Entity (2026) – a venture builder dedicated to returning IP ownership and commercial control to creators Biography For most organisations, creativity is somewhere between a priority and a problem. It is cited in strategy documents and killed in planning meetings. The organisations that get it right tend to have someone who understands it not as a mindset but as a structural challenge. Dave Stewart has spent 40 years being that person. As co-founder of Eurythmics with Annie Lennox, Stewart helped build one of the most commercially successful creative partnerships in music history – over 100 million album sales, a Grammy Award, a Golden Globe, and induction into the Rock & Roll Hall of Fame in 2022. The creative process that produced those results was not accidental. It was the product of specific conditions, specific constraints, and a specific willingness to go into the unknown. Stewart has spent the decades since making that process legible for organisations that want to replicate it. His book, The Business Playground (Financial Times/Pearson, 2010), co-written with branding expert Mark Simmons, is the clearest articulation of his argument. Organisations that treat creativity as a personality trait will always struggle; those that build the right environment will consistently outperform. Published in eight languages, with a foreword by Richard Branson and interviews featuring Microsoft co-founder Paul Allen and Twitter co-founder Evan Williams, it remains a practical reference as much as a business book. His corporate work has included serving as Nokia’s «change agent» and as US creative director at The Law Firm. His most recent venture, RARE Entity (launched January 2026), is a venture builder that shifts IP ownership and commercial control back to the creators who generate it – the same argument he has been making for 40 years, now applied to one of the most contested challenges in the modern creator economy. Key speaking topics Creativity as a commercial capability Applied creative thinking in business Innovation culture and organisational conditions Entrepreneurship and venture building The creator economy and IP ownership Branding and cultural influence Technology, media disruption, and the future of creative industries Ideal for Chief Innovation Officers and innovation leadership teams seeking to move beyond idea generation into repeatable creative output CMOs and marketing leadership working on brand distinctiveness, creative culture, and commercial differentiation Leadership teams at media, entertainment, and technology organisations navigating disruption to existing business models Entrepreneurship and growth strategy conferences; founder, scale-up, and creative industries audiences Audience outcomes A clearer understanding of why creativity fails as a corporate programme – and what structural conditions actually produce it Practical frameworks and exercises drawn from The Business Playground for running better creative processes, from problem framing to idea development A model for thinking about the relationship between creative ambition and commercial discipline – from someone who has built businesses where that relationship was the point A sharper view of the creator economy: who controls IP, what AI and platform concentration are doing to that landscape, and what organisations need to do now The ability to distinguish between organisations that talk about innovation and those that have built the conditions for it

Why organisations work with David Gandy He has lived both sides of a licensing deal, as the face of Dolce & Gabbana’s Light Blue for more than a decade and as the founder designing and pricing his own range at M&S. He built Wellwear from a clear commercial insight, that softness and fabric performance were an unworked seam between loungewear and everyday apparel, and translated it into a sellable category. His BoF 500 listing and first-ever male BFC Model of the Year nominations give him standing with fashion, retail, and luxury audiences that few outsiders can match. He speaks from inside the consumer press, as a long-running British GQ car reviewer, British Vogue blog contributor and former Telegraph Men columnist, which shapes how he thinks about voice and media. Biography highlights Face of Dolce & Gabbana from 2006 and the Light Blue fragrance from 2007, shot by Mario Testino. Only male model to appear more than once on the Forbes highest-paid models list; widely cited as the highest-grossing male model in history. First male nominated for British Fashion Council Model of the Year (2010); nominated again in 2012; appointed to the BFC committee launching London Collections: Men. Designer of the David Gandy for Autograph range at Marks & Spencer across underwear, sleepwear, swim and loungewear from 2014. Founder of David Gandy Wellwear (2021), an apparel label built around fabric performance and everyday wellbeing, now stocked at M&S. Listed in Business of Fashion’s BoF 500; regular contributor to British GQ, British Vogue and the Telegraph. Biography Light Blue launched in 2007 with a Mario Testino shoot, an 11-million-view online reel and a fifty-foot billboard in Times Square. The male figure at the centre of the campaign was a 27-year-old British model who had won a daytime television competition six years earlier. That campaign, and the decade-plus of Dolce & Gabbana work that followed, turned David Gandy into the highest-grossing male model on record and the only male to feature on the Forbes list of highest-paid models more than once. What happened after the campaigns is more useful to a business audience. Gandy used the visibility to build a product business. A long-running collaboration with Marks & Spencer produced the David Gandy for Autograph range, moving across underwear, sleepwear, swim and loungewear. In 2021 he launched David Gandy Wellwear, a label built around a specific commercial thesis, that everyday clothing could compete on fabric performance and wellbeing rather than on logo or silhouette. His institutional footprint tracks the same arc. The British Fashion Council made him its first male Model of the Year nominee in 2010, nominated him again in 2012, and placed him on the committee that launched London Collections: Men. Business of Fashion has named him among the BoF 500. He writes for British GQ as its car reviewer, has blogged for British Vogue since 2011, and has held columns at the Telegraph and Evening Standard. For a corporate audience, the specific value is the inside view: what a licensing deal looks like from the talent side, what it takes to move a recognisable name into an owned label, and why most celebrity brands fail the test that Wellwear was built to pass. Key speaking topics Personal brand building in consumer markets Licensing and brand partnerships in luxury and retail Category creation in apparel Founding a consumer label from an established name Menswear design and the premium high street Media voice, column writing and press strategy Ambassadorship and long-form brand alignment Ideal for Consumer brand, luxury and retail leadership teams working on licensing or founder-led ranges Marketing and creative directors briefing long-form brand campaigns Retail and wholesale conferences in fashion, lifestyle and wellbeing Corporate hospitality audiences where a recognisable cultural name adds pull Audience outcomes A founder’s view of how a celebrity licensing deal is negotiated, structured and sustained A concrete read on why the Wellwear category was built the way it was, including fabric, fit and price positioning A working sense of what a twenty-year commercial relationship with a global fashion house actually requires A sharper question set for any team considering a celebrity partnership or an own-label extension

Why organisations work with David Meerman Scott He wrote the book that reset the category. The New Rules of Marketing and PR sits in its ninth edition, has been translated into 29 languages, and is standard reading inside marketing functions worldwide. When he speaks to a commercial team, they are hearing from the person who named the model they already use. He coined Newsjacking, now in the Oxford English Dictionary, and turned it into a repeatable method for injecting a brand into live news cycles without a campaign budget. He has been inside HubSpot’s growth story since 2007, when the company had fewer than ten employees, and continues as its Marketer in Residence. The playbook he talks about is one he helped build in practice. Fanocracy, his Wall Street Journal bestseller with Reiko Scott, gives commercial leaders a second framework: how to turn customers into fans, and fans into a growth engine that competitors cannot copy. He sits on advisory boards across software, AI, and live-music businesses, which keeps his material in front of current commercial problems rather than recycled case studies. Biography highlights Author of more than a dozen books, including The New Rules of Marketing and PR (9th edition, 29 languages), Fanocracy, Real-Time Marketing and PR, Marketing the Moon, and Marketing Lessons from the Grateful Dead. Coined “Newsjacking”; the term entered the Oxford English Dictionary in 2017. HubSpot advisory board member since 2007 and current Marketer in Residence. Keynotes and masterclasses delivered on all seven continents and in more than 45 countries, for clients including Cisco, HP, SAP, Google, Microsoft, Ford, PwC, NASDAQ, McKesson, the US Air Force, and the US Marine Corps. Advisor and board member to emerging companies including Eloqua (IPO 2012, acquired by Oracle), NewsWatch KK (acquired by Yahoo Japan), and GrabCAD (acquired by Stratasys). Serves on the advisory boards of the Grateful Dead Archive at UC Santa Cruz and the voter-registration nonprofit HeadCount. Biography The shift that matters in marketing is not a tool, it is a timing problem. Buyers move through most of a purchase decision on their own, using search, social, and peer networks, before a seller is ever involved. David Meerman Scott built his career by naming that shift and giving commercial teams a way to work inside it. The New Rules of Marketing and PR, first published in 2006 and now in its ninth edition, turned a set of emerging practices into a coherent model: publish useful content, reach buyers directly, and abandon the campaign calendar as the organising unit of marketing. The book has been translated into 29 languages and is now treated as a standard reference inside marketing functions from Fortune 500 incumbents to early-stage software companies. Real-Time Marketing and PR and Newsjacking extended the argument into live events and breaking news, and gave the commercial world a new vocabulary for opportunistic reach. His credibility is not only editorial. He has been on the HubSpot advisory board since 2007, when the company had fewer than ten employees, and remains its Marketer in Residence. He sat on the board of Eloqua through its IPO and sale to Oracle, and on NewsWatch KK through its sale to Yahoo Japan. With his daughter Reiko Scott he wrote Fanocracy, a 2020 Wall Street Journal bestseller that moved the conversation from reach to fandom, and gave leaders at companies like Hagerty, MeUndies, and HubSpot a framework for building customer communities that behave like a compounding asset. When Scott walks into a sales kickoff or a marketing leadership offsite, the value is compression. He has already tested these ideas across more than 45 countries, all seven continents, and hundreds of commercial teams, and he will tell a CMO in the room which parts of the playbook are load-bearing and which are noise. Key speaking topics Modern marketing strategy and the new rules of marketing and PR Newsjacking and real-time marketing Content-led sales and social selling Fanocracy and customer community as a growth engine Digital buyer behaviour and the shift from campaigns to always-on Marketing leadership inside high-growth technology companies Ideal for CMOs, marketing directors, and heads of brand rebuilding their function for a post-campaign buying journey. Chief Revenue Officers and sales leaders running kickoffs where marketing and sales need one shared operating model. Founders and leadership teams at growth-stage software, services, and consumer businesses looking for a repeatable customer-acquisition method. Corporate communications and PR leaders modernising earned-media strategy around live news and owned content. Audience outcomes A clear read on where their current marketing and sales model is leaking pipeline, and which specific tactics to retire. A working definition of Newsjacking and Real-Time Marketing, with concrete examples of how to execute both inside a regulated or conservative organisation. The Fanocracy framework for converting buyers into repeat advocates, with named examples from Hagerty, MeUndies, HubSpot, and HeadCount. A sharper view of what a modern marketing and sales operating rhythm looks like day to day, not as an annual plan. Practical language to align a CMO, CRO, and CEO on what good looks like in the next twelve months.

Why organisations work with Dhar Mann He has done what most CMOs are still trying to do: build a content engine that earns ten billion views a year without buying media, and is willing to explain the mechanics behind it. He is one of two entrepreneurs ever ranked #2 on Forbes’ Top Creators list two years running, and he runs it from a 125,000 sq ft Los Angeles studio with a full production staff. Buyers get a working operator, not a personal brand. He was named to the inaugural TIME100 Creators list and dubbed the “Moral Philosopher of YouTube” by The New York Times, which makes him uniquely credible on values-led content as a commercial strategy, not as a CSR talking point. He scaled LiveGlam from $600 of starting capital to eight-figure subscription revenue before founding the studio, which means his commentary on customer acquisition and creator-led growth comes from two successful builds, not one. Biography highlights Founder and CEO, Dhar Mann Studios; the world’s #1 digital scripted creator, with more than 140 million followers and over 10 billion annual views across platforms. Named to the inaugural TIME100 Creators list, 2025. Ranked #2 on Forbes’ Top Creators list in 2024 and 2025. Three-time Telly Award winner; Shorty Award for Best YouTube Presence; multiple Kids’ Choice Awards nominations for Favourite Male Creator. Founder of LiveGlam, the cruelty-free cosmetics subscription business he grew from $600 to eight-figure annual revenue. Confirmed 2026 keynote at NATPE Global and the Realscreen Summit, Miami, alongside Dhar Mann Studios CEO and former MTV president Sean Atkins. Biography The creator economy is now worth more than $250 billion, and most large organisations are still trying to work out how to participate in it without losing their brand to it. Dhar Mann Studios is one of the clearest answers in market. From a 125,000 sq ft production base in Los Angeles, the company publishes scripted shorts that have generated over 10 billion views a year and a following of more than 140 million people, built without traditional media spend. The studio model is what distinguishes the proposition. Dhar Mann is the founder and CEO, but the business is run as a vertically integrated production house, with a full writers’ room, actors, post-production and distribution discipline. The New York Times called him the “Moral Philosopher of YouTube” for the values-led structure of the content; Forbes ranked him #2 on its Top Creators list in both 2024 and 2025; TIME named him to the inaugural TIME100 Creators list in 2025. The relevant point for organisations is that values, in his work, are an operating choice that drives retention and reach, not a brand veneer. Before the studio, he founded LiveGlam, a cruelty-free cosmetics subscription business he grew from $600 of starting capital to eight-figure annual revenue, an early proof that he can build a customer-acquisition engine inside a category he did not previously operate in. The same instinct, treating storytelling and community as the primary product, has carried into partnerships with MTV, Amazon, Universal and Instagram, and into a confirmed 2026 keynote at NATPE Global and the Realscreen Summit, where the brief is the convergence of creator economics and traditional media. For senior commercial leaders, the value sits in three places: how to think about content as a customer asset, how to structure a studio rather than a campaign function, and how to use values-led narrative as a loyalty mechanism in categories where awareness no longer converts. Key speaking topics Purpose-driven storytelling and brand loyalty The creator economy and the studio model Building customer acquisition at scale Entrepreneurship and category entry Empathy and values as commercial strategy Culture inside fast-scaling creative businesses Ideal for CMOs and brand leadership teams rebuilding their content function Founders and CEOs scaling consumer or subscription businesses Innovation, marketing and customer experience teams looking to act on creator economics Media, entertainment and platform organisations navigating the convergence with creators Audience outcomes A working view of how a scripted-content studio earns ten billion views a year, and which parts of that model port into a corporate brand function A specific take on values-led content as a commercial choice, with the loyalty and retention evidence to back it up The operating logic behind taking a business from a few hundred dollars to eight-figure revenue inside a new category A clearer read on where the creator economy and traditional media are actually converging, and what that means for marketing spend

Why organisations work with Diana Binks Two decades of live broadcast experience at Channel 4, Sky, Channel 5, ITV, BBC and F1TV translates directly into composure when a corporate event runs late, off-script or off-cue. Pit-lane interviewing pedigree, including 100 interviews across a 22-hour stint at Le Mans, gives organisations a host who can hold a sharp on-stage conversation with a senior executive or a difficult guest without losing the audience. Track record running press office and media operations for Formula One, Formula E and BTCC teams means she reads a brand’s commercial sensitivities the way a media manager does, not the way an outside presenter does. Active F1TV producer credit since 2022 keeps her in front of contemporary motorsport audiences, useful for any sponsor activation, hospitality programme or partner event with a motorsport adjacency. Biography highlights More than 20 years of live broadcasting across Channel 4, Sky TV, Channel 5, ITV, BBC, Radio 5 Live, MotorsTV and Speed TV (USA). F1TV producer since 2022, covering FIA Formula 1 World Championship pit-lane content. Live news presenter for Motorsport TV Live. Pit-lane and presenting credits at the FIA Formula One World Championship, Formula E, Le Mans 24 Hours, British Touring Car Championship, British Superbike Championship and the Red Bull Air Race. Press office and media manager experience with teams in Formula One, Formula E and the British Touring Car series. Corporate hosting work spanning product launches, awards ceremonies, conferences and on-stage interviews, including the F1 Silverstone VIP Lounge. Biography The 24 Hours of Le Mans does not pause for tired presenters. Diana Binks once recorded 100 pit-lane interviews across a 22-hour stretch of it, an instructive line on her CV for any organisation that needs a host to keep a room with them when the running order slips. Her broadcasting career began in production at Channel 4 on The Big Breakfast and Don’t Forget Your Toothbrush, then moved into sports presenting for Sky TV, Channel 5, ITV and the BBC. Motorsport became the spine of the work: Formula One, Formula E, Le Mans, British Touring Cars, British Superbikes and the Red Bull Air Race, including a Channel 5 piece presented from inside an aerobatic plane. Alongside the on-air career, she has run press office operations and worked as a media manager for teams across Formula One, Formula E and the BTCC. That side of the work matters commercially: she reads what a sponsor, a team or a corporate partner can and cannot say on stage, and shapes interviews around that. Since 2022 she has been a producer at F1TV, the FIA Formula 1 World Championship’s streaming service, working pit-lane coverage on the live feed. The corporate hosting work runs in parallel, covering product launches, awards ceremonies, conferences and on-stage interviews, with brands using her as an interviewer when the on-stage guest is senior, technical or commercially sensitive. Key speaking topics Corporate event hosting and emcee Awards ceremony presenting Panel moderation On-stage executive interviews Product launch hosting Motorsport commentary and audience engagement Sponsor activation and hospitality hosting Ideal for Brand and marketing leads running product launches, dealer events or partner conferences Sponsorship and hospitality teams running motorsport activations and VIP programmes Internal communications and HR leads running annual awards or recognition events Conference organisers needing a moderator for on-stage interviews with senior executives Audience outcomes A live event that holds pace from opening to close, with timings, hand-offs and Q&A handled cleanly On-stage interviews that surface a clear line from each executive guest, not a polite exchange Awards segments that read as broadcast-quality rather than internal-AV Motorsport-themed activations that land with audiences who actually follow the sport

Why organisations work with Dietmar Dahmen Two decades inside the rooms where global brands are built, with senior creative leadership at DDB, Ogilvy and BBDO across Hamburg, New York, Los Angeles, Munich and Vienna. The reference points are operator reference points. A Chief Innovation Officer track record at ecx.io, the digital agency that scaled into an IBM acquisition, which gives him a working view of how creative ambition turns into delivered technology product. Author of “Transformation. BAMM!” with Marcus Bond, published by Murmann Verlag, with a specific thesis on the “volcano economy” and a working compass tool for leadership teams reshaping their business model. Recognised by the European Association of Communication Agencies as their expert on disruption and future marketing, which gives the perspective institutional weight beyond bureau marketing. A stage craft that lands the argument. The presentation is theatrical, with stage walls built and broken on cue, a flame thrower used to dramatise climate urgency, and custom animation cut for each event. Senior audiences who have seen too many slide decks remember the content because of how it is delivered. Biography highlights Senior creative leadership at DDB, Ogilvy and BBDO, including Chief Creative Officer and Managing Director roles. Chief Innovation Officer at ecx.io, the digital agency acquired by IBM. Founder and Managing Director of Brainkicks GmbH, his current consulting and keynote practice. Co-author of “Transformation. BAMM! Management in der Vulkanoekonomie” (Murmann Verlag, 2017) with Marcus Bond. Lecturer in disruptive advertising at Filmakademie Baden-Wuerttemberg, with students collecting sixteen gold and silver awards at the Cannes Young Director Award during his tenure. Guest lecturer in marketing innovation at Boston University and LMU Loyola Marymount University in Los Angeles. Honorary member of the Federal Association for AI Transformation in Germany (Bundesverband für KI-Transformation). Designated expert on disruption and future marketing for the European Association of Communication Agencies (EACA); member of Creative Club Austria and Art Directors Club Germany. Biography The category boundaries that organised global marketing for a generation are blurring. Customer journeys cross channels that did not exist five years ago, brand differentiation decays faster than media budgets can refresh it, and the parts of the business that used to be safe (distribution, pricing power, retail relationships) are the parts most exposed. Senior marketing and innovation teams know they are being asked to remake the commercial engine while it is still running. Dietmar Dahmen has worked that problem from inside the global creative system. He built his career as Creative Director at DDB, Executive Creative Director at Ogilvy, and Chief Creative Officer and Managing Director at BBDO, across Hamburg, New York, Los Angeles, Munich and Vienna. The agency seat is what gave him repeated exposure to the moment when a brand has to choose between defending the position that made it and committing to the position that might. He then took the operator turn that gives the work its current shape. As Chief Innovation Officer at ecx.io, he helped scale the digital agency that IBM later acquired, which moved his thinking from creative campaign output toward technology-enabled customer experience and commercial model design. His book with Marcus Bond, “Transformation. BAMM!” published by Murmann Verlag in 2017, sets out the “volcano economy” thesis: markets where new positions emerge and disappear at unexpected points, and where conventional planning logic is precisely the constraint to challenge. The institutional credentials sit alongside the practitioner record. He is the European Association of Communication Agencies’ designated expert on disruption and future marketing, lectured disruptive advertising at Filmakademie Baden-Wuerttemberg for close to a decade, and his students collected sixteen gold and silver awards at the Cannes Young Director Award during that period. Boards bring him in when the question is not “what is the trend” but “what are we willing to break, and what do we keep, when the category we built around no longer holds.” Key speaking topics Disruption and business model reinvention Future of marketing and brand Customer centricity and experience design Innovation strategy Digital transformation in marketing organisations Change leadership in creative and commercial functions Ideal for CMOs, brand presidents and heads of marketing transformation Chief Innovation Officers and digital strategy leads Boards and executive committees navigating category disruption Senior creative and agency leadership groups Audience outcomes A working language for diagnosing where their category is fracturing and where their current strategy is exposed. A sharper view of which assumptions in the existing business model are now constraints rather than advantages. Specific provocations on customer-centric reinvention drawn from inside global agency and digital transformation work. Renewed willingness in the room to commit to changes that the operating plan has been deferring.

Why organisations work with DJ Target He was inside grime before it was a marketing category. As a founding member of Roll Deep with Wiley, Dizzee Rascal, Skepta and Flowdan, his account of how the genre formed is first-hand, not retrofitted. His book Grime Kids became the definitive insider history of the scene and the source text for a BBC Three drama adaptation written by Theresa Ikoko. Few cultural movements are documented this directly by a participant. The Rap Game UK, which he co-hosts with Krept and Konan, earned a BAFTA nomination for Entertainment Programme, giving him broadcast craft alongside scene credibility. Eden’s Bloom, the freeze-dried baby food brand he co-founded with his wife Eva, gives him a working perspective on building a consumer brand from scratch outside the music industry. He brings the hosting craft of a daily 1Xtra slot to corporate panels, awards and culture-led conversations, where the bar is keeping a senior audience interested without scripting every line. Biography highlights Founding member of Roll Deep alongside Wiley, Dizzee Rascal, Skepta and Flowdan; co-producer of the UK Top 20 single “Champagne Dance”. BBC Radio 1Xtra presenter since 2007, former co-music lead of the station. Co-host of BBC Three’s BAFTA-nominated The Rap Game UK with Krept and Konan. Author of Grime Kids: The Inside Story of the Global Grime Takeover (Trapeze, 2018). Executive producer on the BBC Three drama adaptation of Grime Kids, written by Theresa Ikoko and produced by Mammoth Screen. Co-founder of Eden’s Bloom, a freeze-dried baby food brand built with his wife Eva Joseph. Biography Grime did not arrive fully formed. It was built on pirate radio in East London by teenagers who had no expectation that anyone outside their estates would listen. Roll Deep was one of the collectives at the centre of that, and DJ Target was one of its founding members alongside Wiley, Dizzee Rascal, Skepta and Flowdan. Their 2002 single “Champagne Dance” reached number 13 on the UK Singles Chart and signalled that the scene could cross over without losing what made it. That experience gave him the source material for Grime Kids: The Inside Story of the Global Grime Takeover, published by Trapeze in 2018. The book became the canonical insider account of the genre, later adapted into a BBC Three drama series written by Theresa Ikoko and produced by Mammoth Screen, with DJ Target as executive producer. He is one of the few participants in a cultural movement who has gone on to write its history and shape its dramatisation. His broadcasting career sits alongside this. He has presented on BBC Radio 1Xtra since 2007, served as the station’s co-music lead, and co-hosts BBC Three’s The Rap Game UK with Krept and Konan, a series that earned a BAFTA nomination for Entertainment Programme. The hosting craft is the part senior audiences feel directly: keeping a room engaged, threading a conversation, working without a script. Outside music he co-founded Eden’s Bloom with his wife Eva Joseph, a freeze-dried baby food brand named after their daughter. The venture gives him a working view of consumer brand-building from product to shelf, and a second story to draw on when the brief is entrepreneurship rather than culture. Key speaking topics UK grime, garage and the rise of British Black music Cultural authenticity in brand and youth marketing Building a creative scene from the ground up Broadcasting and panel hosting Founder experience in consumer goods Ideal for CMOs and brand leaders working on youth, music or culture-led campaigns Internal culture and DEI programmes that want substance rather than slogans Awards hosting, panel moderation and after-dinner sets where craft and cultural authority both matter Founder communities and accelerator audiences interested in consumer brand-building Audience outcomes A first-hand account of how grime moved from pirate radio to global recognition, told by someone who was there A clearer read on what makes brand engagement with youth culture credible and what makes it fall flat A working founder’s view of building a consumer product brand alongside a creative career A hosted conversation that lands with audiences who can spot a scripted moderator from the back of the room

Why organisations work with Dominique Turpin He has led two of the most internationally respected business schools, IMD and CEIBS, which gives him a rare operational read on how senior teams actually make commercial decisions under pressure. His case library, ranked by The Case Centre among the top 50 bestselling globally for several consecutive years, is taught inside the MBA programmes of the companies that buy his counsel. He combines a PhD from Sophia University Tokyo with decades of client work across Japan, China and Southeast Asia, useful to any European or North American board navigating Asian market entry or partnership. He works from named case material, not generic frameworks: Nespresso, Jollibee, Ducati, Toyota KINTO, among others, each linked to a specific brand or customer-centricity argument. His writing for Financial Times, MIT Sloan Management Review and European Business Forum gives executive audiences a concrete reference point for the arguments he develops on stage. Biography highlights Professor Emeritus of Marketing Strategy, IMD; former President and Nestle Professor, 2010 to 2016. President Emeritus of CEIBS; served as President (European) based out of the Zurich campus. PhD in Economics, Sophia University, Tokyo; MSc from ESSCA, France. Author of more than 100 books, articles and case studies, including The Essential Book of Business and Life Quotations (Anthem Press). Ranked on The Case Centre Top 50 Bestselling Case Authors for multiple consecutive years. Chairman of DAA Capital Partners; advisory and board roles across listed companies and educational institutions including Stockholm School of Economics and Waseda Business School. Biography Most global brands still describe themselves as customer-centric. Very few can show a senior leader what that actually changes inside a weekly country review. That gap between brand statement and operating behaviour is where Dominique Turpin has spent almost four decades of teaching and advisory work. Turpin joined IMD in 1986 after several years in Tokyo representing a French firm in Japan. He went on to hold the Dentsu Chair in Marketing, direct the MBA programme and serve as IMD President and Nestle Professor from 2010 to 2016. In 2022 he was appointed President (European) of CEIBS, the China Europe International Business School, a role he held until late 2025. He is now Professor Emeritus at IMD and President Emeritus at CEIBS. His case studies, taught inside companies as much as in classrooms, sit behind this body of work. Nespresso, Jollibee, Ducati, Toyota KINTO. Each uses a named company to argue a specific point about brand coherence, pricing power or customer design. The Case Centre has listed him among its top 50 bestselling case authors for several consecutive years, which is unusual longevity in a field dominated by one-off hits. The Japan and Asia dimension matters in his advisory work. Clients have included Coca-Cola, Danone, Nestle, Philips, KAO, Mondelez and Panasonic, and much of his applied research has examined how Asian firms build and defend brand equity in markets where European playbooks stall. He is Chairman of DAA Capital Partners, a Geneva-based private equity firm, and sits on boards and advisory councils including Stockholm School of Economics and Waseda Business School. Key speaking topics Brand management and brand strategy Customer centricity in multinational organisations Global marketing strategy Marketing leadership in Asia, with focus on Japan and China Corporate communications strategy Case-led executive development in commercial functions Ideal for CMOs and brand presidents inside consumer, industrial and healthcare multinationals. CEOs and group leadership teams setting Asia entry, partnership or expansion strategy. Executive development programmes for commercial and country-leadership populations. Boards and investment committees assessing brand-led businesses or consumer-facing acquisitions. Audience outcomes A working definition of customer centricity that survives contact with a country P and L. Named case examples senior teams can immediately apply to their own brand or pricing questions. A clearer view of how Japanese and Chinese firms build and defend brand equity, and what Western firms miss. Direct questions to ask marketing leadership about brand discipline, positioning and investment allocation. A vocabulary for talking about brand and customer strategy that aligns CEO, CFO and CMO.

Why organisations work with Donald Miller He built the most widely adopted messaging framework in the market. Over a million business leaders have used the StoryBrand SB7 model, and companies including Chick-fil-A, Intel, TOMS Shoes, Tempur Sealy, and Trek Bicycles have applied it to live commercial work. He gives marketing and sales teams a shared vocabulary. The hero, guide, plan, and call-to-action structure gets a CMO, a founder, and a field rep aligned on the same customer story inside one session. He is a practitioner, not a consultant-at-a-distance. Miller runs StoryBrand, Business Made Simple, and Coach Builder, and the frameworks he teaches from stage are the ones his own companies run on. He translates narrative theory into revenue mechanics. The work connects story structure directly to website copy, sales emails, and lead generation assets that teams can ship the week after the keynote. He is a New York Times bestselling author whose books have stayed on the list collectively for more than a year, which means a room of senior marketers arrives already familiar with the thesis. Biography highlights CEO of StoryBrand, Business Made Simple, and Coach Builder. Author of Building a StoryBrand (2017) and Building a StoryBrand 2.0 (HarperCollins Leadership, 2025). Author of Marketing Made Simple and How to Grow Your Small Business: A 6-Step Plan. New York Times bestselling author; books have sold millions of copies and spent more than a year on the list collectively. StoryBrand framework adopted by Chick-fil-A, Intel, TOMS Shoes, Trek Bicycles, Tempur Sealy, Pantene, Zaxby’s, and Ford/Lincoln. Earlier bestselling memoirs include Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close; Blue Like Jazz was adapted for film and premiered at SXSW. Biography Most companies talk about themselves when they should be talking about their customer. The StoryBrand framework, built by Donald Miller and laid out in Building a StoryBrand and its 2025 revision, forces that correction by borrowing the mechanics of narrative: a hero with a problem, a guide with a plan, a call to action, and stakes on both sides of the decision. The framework is now standard equipment in growth teams. More than a million leaders have run their messaging through the SB7 model, and named companies including Chick-fil-A, Intel, TOMS Shoes, Trek Bicycles, and Tempur Sealy have used it on live commercial work. What distinguishes the approach is not the use of story as metaphor, it is that the output is operational: a BrandScript that rewrites a homepage, a sales email, and a lead magnet in the same language. Miller runs the companies that teach it. He is CEO of StoryBrand, Business Made Simple, and Coach Builder, and the playbooks he takes to the stage are the ones his own businesses use to acquire customers. That closes the gap between theory and execution that most marketing speakers leave open. Before StoryBrand, Miller wrote the New York Times bestsellers Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close. Blue Like Jazz was adapted for film and premiered at SXSW. The craft training those books represent is what makes the business work land: a CEO learning StoryBrand is being taught by someone who spent two decades writing narrative for general readers before applying it to commercial messaging. Key speaking topics StoryBrand messaging framework Marketing and customer acquisition Sales communication and conversion Brand clarity Small business growth Narrative in commercial strategy Ideal for CMOs, marketing directors, and brand leads responsible for messaging across a product or service portfolio Founders and CEOs of small and mid-sized businesses where the leader still owns the brand voice Sales leaders whose teams need a shared structure for prospect conversations and follow-up Agency and consulting networks who want a common framework across client engagements Audience outcomes A working vocabulary, hero, guide, problem, plan, stakes, for diagnosing any piece of marketing that is not converting A clear view of why customer-centric messaging outperforms feature-led messaging in measurable sales terms Practical editing instincts that apply immediately to websites, email sequences, and sales scripts A shared internal language that aligns marketing, sales, and leadership on the same customer story Confidence to cut the clutter from existing brand assets rather than adding more of it

Why organisations work with Dorie Clark A defined methodology, Content Creation, Social Proof, and Network, that turns reputation-building from a vague aspiration into a sequenced commercial discipline. Author of The Long Game, the HBR Press book that reframed strategic thinking as a multi-year horizon problem, used by leaders managing pressure to deliver short-term results. Named #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards, an external benchmark of the craft she teaches. Direct experience advising Google, Microsoft, FedEx, Fidelity, the World Bank, Morgan Stanley, the IMF, the Ford Foundation, and Yale University on thought leadership and brand positioning. A 2M+ view TED talk, four Thinkers50 listings, and a Wall Street Journal bestseller in The Long Game signal a body of work that has compounded credibility, the same outcome she teaches clients to build. Biography highlights Wall Street Journal and USA Today bestselling author of The Long Game, and author of Entrepreneurial You, Reinventing You, and Stand Out, all published by Harvard Business Review Press. Four-time Thinkers50 ranked among the top 50 management thinkers in the world, most recently in 2025. Named #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards. TED speaker. “The Real Reason You Feel So Busy (and What to Do About It)” has over 2 million views. Stand Out named #1 Leadership Book of 2015 by Inc. magazine and a Washington Post bestseller. Frequent Harvard Business Review contributor since 2010; clients include Google, Microsoft, FedEx, Fidelity, the World Bank, Morgan Stanley, the IMF, and the Ford Foundation. Biography Most strategy advice rewards the immediate move: the quarter, the launch, the campaign. The Long Game, Clark’s HBR Press book, argues the opposite case. Senior leaders who outperform over a decade make small, deliberate bets that compound, and they accept long stretches where the work is invisible. That argument is the spine of how Clark advises both individuals and the organisations that employ them. The argument is backed by an unusual depth of credentials for a personal-brand and thought-leadership speaker. Clark previously taught executive education at Duke University’s Fuqua School of Business and at Columbia Business School. Thinkers50 has ranked her among the world’s top 50 management thinkers four times, most recently in 2025. The Marshall Goldsmith Leading Global Coaches Awards named her the #1 Communication Coach in the world. She is a Wall Street Journal and USA Today bestselling author. The Long Game, Entrepreneurial You, Reinventing You, and Stand Out are all published by Harvard Business Review Press and translated into more than ten languages. Stand Out was named the #1 Leadership Book of 2015 by Inc. and was a Washington Post bestseller. Her TED talk, “The Real Reason You Feel So Busy (and What to Do About It),” has over 2 million views. She has been a Harvard Business Review contributor since 2010 and has been quoted by NPR, the BBC, and the New York Times, which described her as “an expert in self-reinvention and helping others make changes in their lives.” The client list is where the work becomes operational: Google, Microsoft, the World Bank, Morgan Stanley, the Ford Foundation, Yale. Through her Recognized Expert curriculum she has codified a three-part method, Content Creation, Social Proof, and Network, that organisations and senior individuals use to turn deep expertise into recognised market position. Key speaking topics Long-term strategic thinking Personal branding and reputation Thought leadership and content strategy Self-reinvention and career strategy Recognised expertise as a commercial asset Communication and executive presence Entrepreneurial career models Ideal for CEOs, founders, and partners building firm reputation as a growth channel CMOs and heads of communications shaping enterprise thought-leadership programmes CHROs and learning leaders running senior executive development on visibility and influence Professional services and partner-led firms where individual reputation drives pipeline Audience outcomes A method for sequencing reputation-building work over a multi-year horizon, not a campaign cycle A clearer view of which content, networks, and proof points actually convert into client trust Direct exposure to The Long Game thesis and its application to senior decision-making Tools for leaders to position themselves as recognised voices in their domain without performative visibility

Why organisations work with Dr Darren Coleman He treats brand as an investment asset with measurable commercial return, giving CMOs and CFOs a shared language for defending budget when growth tightens. His Brand Experience Blueprint maps the path from strategy to frontline delivery, closing the gap between what marketing promises and what operations execute. Twenty-five years of B2B and services brand work across Europe, the Middle East, South East Asia and Japan, with named delivery for Johnson & Johnson, Singapore Airlines, Goldman Sachs, FUJIFILM, Nikon and Maybank. A doctoral grounding in B2B services brand performance, peer-reviewed publication in Industrial Marketing Management and the European Journal of Marketing, and a Kogan Page book in three languages. Visiting lecturer at the University of Warwick, with a teaching practice that keeps the frameworks tested against current MBA cohorts and corporate clients in parallel. Biography highlights Founder and Managing Consultant, Wavelength Marketing. Author, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page); translated into Korean, Turkish and Mandarin. PhD in B2B services brand performance; MA in marketing. Visiting Lecturer in Corporate Brand Management, University of Warwick. Peer-reviewed publication in Industrial Marketing Management and European Journal of Marketing. Keynote speaker at Electronic World Marketing Summit (Kotler Impact), Brand Week Istanbul, B2B Marketing Ignite and Fifteen Seconds Graz. Biography Service brands sell something customers cannot pick up, weigh or return. What they buy is an experience, and the gap between what marketing promises and what operations actually delivers is where loyalty, pricing power and referral are won or lost. Closing that gap is the work Dr Darren Coleman has spent twenty-five years on. His Brand Experience Blueprint is built around three operating layers: the environment shaping customer perception, the strategic essentials that anchor the brand, and the enablers that translate strategy into frontline delivery. Clients including Johnson & Johnson, Singapore Airlines, Goldman Sachs, FUJIFILM, Nikon, Maybank and Orange have used it to rebuild positioning, justify brand investment to finance, and make service consistent across markets. The intellectual foundation is academic. Coleman holds a PhD in B2B services brand performance, has published in Industrial Marketing Management and the European Journal of Marketing, and teaches Corporate Brand Management at the University of Warwick. The applied output is Building Brand Experiences, published by Kogan Page and now in Korean, Turkish and Mandarin editions, used by marketing teams and MBA programmes as a working operating manual rather than a theory text. What CMOs and CEOs take from him is a way to argue for brand investment in commercial terms. He reframes brand from a cost centre defended on faith into a measurable asset that protects margin when competitors discount and acquisition costs rise. Key speaking topics Brand experience strategy and execution Brand-driven growth for service organisations B2B services branding Brand as a commercial investment asset Customer experience and brand relevance Employer brand and internal alignment Sustainable brand differentiation Ideal for CMOs, brand directors and marketing leadership teams in B2B and service businesses C-suites in financial services, professional services, technology and healthcare evaluating brand investment Customer experience and operations leaders responsible for closing the strategy-to-delivery gap Executive education and senior leadership programmes covering brand, growth and customer strategy Audience outcomes A commercial argument for brand investment that holds up in a finance conversation A working model for translating brand strategy into operational customer experience Diagnostic clarity on where the brand promise and the customer reality currently diverge Practical reference points from Johnson & Johnson, Singapore Airlines, Goldman Sachs and other named service brands

Why organisations work with Karen Nelson-Field She runs Amplified Intelligence, the company whose eye-tracking dataset of 55,000+ panellists sits behind the IAB and MRC’s 2025 attention measurement accreditation standards. The category she explains is the category she helped define. Her three books, published by Oxford University Press and Springer, give CMOs and media leads a defensible academic spine for redirecting budget away from cheap reach and toward attention-weighted media. A decade inside the Ehrenberg-Bass Institute means her commercial advice rests on the same evidence base as How Brands Grow, the most influential marketing science framework of the last twenty years. Her client list, Google, Meta, Snapchat, PepsiCo, Nestlé, Mars, Unilever, OMD, means she addresses media owners and advertisers using the same vocabulary, neither captured by either side. Biography highlights Founder and CEO, Amplified Intelligence (founded 2016) Industry Professor of Media Innovation, The University of Adelaide Former Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science Author of three books on media science, published by Oxford University Press and Springer Judge, IPA Effectiveness Awards 2022 Work covered in The New York Times, Bloomberg, CNBC, Forbes, Wall Street Journal, The Drum, WARC Biography For two decades, advertising spent more on media than on any other line of marketing investment, and verified less of its return than almost any other category of corporate spend. The industry standard for measuring whether an ad worked was whether the pixels were technically on screen. Whether a human looked at them was a separate question, mostly unasked. Karen Nelson-Field is the researcher who turned that question into a measurable category. As Founder and CEO of Amplified Intelligence, she built the eye-tracking and machine-learning infrastructure that quantifies active and passive attention across TV, digital, and social environments. The company now operates the largest human attention panel in the world, and its data informed the IAB and MRC’s 2025 attention measurement accreditation standards. Her authority predates the company. A decade at the Ehrenberg-Bass Institute, working alongside Byron Sharp on buyer behaviour and brand growth, gave her the evidence-based grounding that distinguishes her from attention commentators who appeared after the category became fashionable. Her three books, Viral Marketing, The Attention Economy and How Media Works, and The Attention Economy: A Category Blueprint, are read as the field’s reference texts rather than its trade press. For boards and CMOs, the practical value is direct. She names where current media metrics are misleading, what the replacement looks like, and how to allocate budget against the new evidence. Clients including Google, Meta, PepsiCo, Mars, and Unilever commission her not for trend commentary but for the underlying mathematics of where their advertising money actually performs. Key speaking topics Attention as a media currency The economics of advertising effectiveness Brand growth and buyer behaviour Media planning under digital fragmentation AI and machine learning in audience measurement Marketing science and evidence-based strategy Ideal for CMOs and marketing directors reassessing media investment frameworks Media agency leadership renegotiating attention-based trading models Platform and media owner executives benchmarking against new measurement standards Board-level conversations on marketing accountability and budget governance Audience outcomes A working definition of attention that distinguishes it from viewability, reach, and exposure Specific evidence on which formats and platforms convert attention into commercial outcome A clear view of where IAB and MRC 2025 measurement standards change buyer obligations Direct guidance on reallocating media budget against attention-weighted metrics An evidence base drawn from the same school as How Brands Grow, applied to current media conditions