Inovação e disrupção
Oradores que exploram como as indústrias se transformam e como as organizações podem liderar a mudança em vez de a acompanhar
Speakers Associates represents 390 speakers on Inovação e disrupção, including Kemal Apaydin, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Stevenson, Nilofer Merchant, Itai Green, Lucy Bullivant, Rita McGrath e Katja Schipperheijn.
Most leadership teams now have an AI strategy on paper and very little operating conviction behind it. The question senior executives are actually asking is narrower and harder: which emerging technologies will compound into advantage, which will absorb capital and produce nothing, and how do you tell the difference early. Few people have lived both sides of that question, building a category from scratch and then placing hundreds of bets on what comes next.
Most organisations say they want curious, engaged employees, then run cultures that punish question-asking and reward execution. The gap shows up as low engagement, slow learning, and innovation initiatives that produce decks instead of decisions. The question for leaders is no longer whether curiosity matters, but what specific organisational behaviours are killing it.
Markets are not behaving like markets anymore. Categories collapse, customer expectations shift mid-quarter, and the playbook that built the business is now the thing slowing it down. Senior teams know the brand needs to change shape; the harder question is which parts to keep and which to break on purpose.
Most enterprises have bought into generative AI in principle and stalled in practice. Pilots multiply, demos impress, but very few make the jump to operating on proprietary data inside real workflows. The hard question for boards is no longer whether to adopt AI, but how to make it useful at scale without losing control of accessibility, governance and the workforce alongside it.
Generative AI has moved faster than most operating models can absorb. Boards approve pilots, then stall on how to make the technology work inside real processes, real teams and real customer experiences. The gap between technology curiosity and operating capability is where transformation programmes lose momentum.
Most boards are now expected to take a public position on AI and immersive technology before the rules that will govern them exist. They are making capital decisions on cities, infrastructure and customer environments under standards that are still being drafted. Knowing who is writing those standards, and how to align to them early, has become a leadership question, not a technical one.
Most large organisations say innovation is a priority and still cannot move ideas past the pilot stage. The friction sits inside the operating culture: the same systems built to protect quarterly performance quietly punish the experimentation needed for the next decade of growth. Leaders are asked to run both at once, with little practical guidance on how the trade-off is actually managed.
Most mid-sized European companies have run AI pilots. Few have moved them into operating reality. Boards are stuck between vendor pitches, internal scepticism, and a workforce already split between people who use AI daily and people who don’t.
Companies recruit from migrant and diaspora communities and sell to them, yet manage the two as unrelated problems. Recruitment and integration sit with HR; the same communities as a consumer market sit with no one. The result is diversity policy on paper and a market nobody is reading.
Most large companies have an innovation problem they cannot solve internally. They have signed memoranda with startups, run accelerators, opened innovation labs, and still struggle to convert any of it into operating advantage. The gap is not strategic intent. It is the practical discipline of partnering across a size and culture asymmetry that defeats most corporate teams.
Net zero commitments are colliding with grid reality. Boards backing renewables-only pathways are now confronting capacity, intermittency and supply chain constraints that their original decarbonisation plans did not price in. The question is no longer whether nuclear belongs in the transition, but how to think clearly about it without the ideological inheritance of the last forty years.