Business Strategy & Growth

Why organisations work with Aljan de Boer A structured research model, not trend commentary. TrendsActive’s trend model draws on two decades of social science research – psychology, sociology, anthropology – to convert cultural signals into strategic implications. Audiences receive a framework, not a list of observations. Direct access to what 400+ CMOs are actually doing. As Community Director at the Institute for Real Growth, de Boer works inside a practitioner network of senior marketing leaders navigating the same pressures he describes. His insight is tested against real decisions, not desk research. The IRG Growth and Impact Studies as evidence base. His talk on humanized growth draws on two large-scale global studies produced by IRG in partnership with the Saïd Business School, University of Oxford – giving commercial teams a peer-reviewed foundation for strategies that go beyond shareholder primacy. Translation from complexity to commercial action. Where other trend speakers describe what is happening, de Boer’s focus is on what organisations should do about it – specifically for brand strategy, customer understanding, and growth planning at C-suite level. Named-brand consulting experience behind the research. TrendsActive’s client list includes Disney, Vodafone, and Hugo Boss – organisations where the same analytical approach has been stress-tested against real strategic choices. Biography highlights Head of Inspiration, TrendsActive – Netherlands-based trend consultancy applying social science to brand and business strategy Community Director, Institute for Real Growth – leads CMO leadership programme and connects a global community of 400+ senior marketing leaders IRG Impact Study, produced in partnership with Saïd Business School, University of Oxford – foundational research underpinning his humanized growth framework Board member, Dutch Platform of Innovative Marketing, for close to a decade Regular speaker and moderator, Dutch Marketing Awards; three-time winner, Best of MIE Senior Lecturer (Hoofddocent), Iris Academy; advisory and teaching roles in marketing and trends Biography Brands lose relevance not because their products deteriorate, but because the people they serve quietly change around them. Aljan de Boer has spent the past two decades helping commercial leaders see that shift before it becomes a crisis – using social science, not sentiment analysis, as the primary instrument. As Head of Inspiration at TrendsActive, de Boer works with a methodology that draws on psychology, sociology, and anthropology to decode fundamental changes in how people think, trust, and make decisions. The consultancy’s client list runs to major international brands across consumer, financial services, and technology sectors. Its trend model is designed not to describe what is fashionable but to identify what is structurally different about the human context organisations are operating in. Alongside his work at TrendsActive, de Boer serves as Community Director at the Institute for Real Growth, where he leads a global CMO leadership programme and connects a practitioner network of more than 400 senior marketing leaders. The IRG’s work – including its Growth and Impact Studies, developed in partnership with the Saïd Business School at the University of Oxford – provides the empirical backbone for his argument that durable commercial growth requires creating value for colleagues, customers, communities, and capital markets simultaneously. He calls this humanized growth; the research quantifies why it outperforms narrower models. The result is a speaker who brings an evidence base to questions that typically attract only opinion: what is actually changing in consumer behaviour, why geopolitical and generational pressure shifts brand expectations at a structural level, and what a marketing or commercial leadership team should concretely do next. Key speaking topics Sociocultural trends and brand strategy Humanized growth and multi-stakeholder value creation Consumer behaviour under economic and geopolitical pressure Generation Z and generational change Future-proofing organisations through social science ESG and sustainability as commercial strategy The polycrisis and its implications for business Ideal for CMOs and senior marketing leadership teams Chief Commercial Officers and growth strategy leaders Executive committees preparing for medium-term strategic planning Corporate conference programmes focused on brand relevance, customer strategy, or commercial resilience Audience outcomes A structured framework for identifying which sociocultural shifts are commercially significant, and which are noise Clearer understanding of the specific psychological, sociological, and generational forces reshaping customer and employee expectations Language and evidence for making the case internally for human-centred growth strategies, grounded in the IRG research base Sharper perspective on what Generation Z’s formative context – climate anxiety, political polarisation, pandemic – means for brand and product strategy A practical lens for translating societal complexity into near-term decisions on brand positioning, customer engagement, and organisational priorities

About Tim Cortinovis Tim’s talks are entertaining and you can tell that he has already captivated the audiences as a television host and novelist. His keynotes are energizing, full of excitement, colorful stories and topical examples. Highly interactive, sometimes challenging, and grounded like a good BBC documentary. According to feedback from participants, Tim’s talks are regularly given the highest rating. Tim Cortinovis has been dealing with all these questions for almost twenty years. The enthusiasm for it was aroused immediately after his studies of German and Spanish language and literature by responsible positions in international sales and marketing, many of them in the area of IT and automation technologies. What awaits you listening to Tim Cortinovis? In any case, the latest findings on digital transformation in the field of B-to-B sales. And a sympathetic and exciting lecture. When asked why the participants are motivated, cheerful and lively afterwards, Tim Cortinovis replies: “Maybe it’s because I’ve already worked as a television presenter and novelist. Even before my studies, I moderated a daily news program on a private television station, wrote a novel and read it as the first German-language podcast novel and published it in sequels.” He penned ‘This is Marketing Automation! This is Sales Automation!‘, a well-received guide on scalable growth and sales automation, initially published in the USA in 2020. Its 2021 re-release, titled ‘This is Sales in the Future: How robotics and AI are changing sales in SMEs,’ further extends its impact. His latest book, ‘Homo Automaticus: Embracing Our AI-Driven Evolution,’ offers a roadmap to a future brimming with possibilities. It presents AI not merely as a distant sci-fi concept but as a transformative tool shaping modern human potential. This book challenges perceptions, ignites imaginations, and lays out a blueprint for a reality built on silicon and human innovation.

About Caitriona Ellis Caitriona Ellis a highly competent individual with an honours Commerce degree. She is also a fully qualified Financial Advisor. She has recently completed her Level 4 qualification in Residential Estate Agency and is a Fellow of the National Estate Agents Association. Her career in the banking sector allows her great comfort with crunching numbers. She has been in the property market for the last 15 years managing her own buyto-lets with a portfolio of over £1m. She empowers women to master their money stuff for peace of mind now & for their future. She also sources high yield property in the North East adding a low input income to your life with a turnkey property investor solution. Caitriona’s wealth of knowledge positions her as a financial Wellness expert through her academic and personal experiences. She is perfectly positioned to work with corporates on addressing the ‘S’ from the ESG principles which is currently a hot topic from COP26. The ‘Social’ element to her financial wellness programs is proven to increase staff retention thereby directly affecting a corporates bottom line. Her CPD accredited programs provide corporates with the assurity that her material has been quality assured by an internationally recognised body. With her experience of remotely acquiring 6 hands free buy-to-lets in a 12 month period in the North East of England, Caitriona has a wide breadth of knowledge of how to effectively adopt this strategy. She shares openly her experience in who this strategy best suits, how to ensure your due diligence is thorough and what kind of returns you can expect.

Why organisations work with Andreas Clenow He runs the strategies he teaches. ACIES is a working asset manager, not a consulting front. What audiences hear has been tested with real capital, not on a backtest deck. His books, Following the Trend, Stocks on the Move, and Trading Evolved, are reference texts on the CMT curriculum and inside multiple quant shops. Few practitioners can claim that level of influence on the field. He explains systematic investing in plain language that family offices, boards, and fintech founders can act on, without diluting the maths. He has done the operator’s job alongside the trader’s job: hedge fund co-founder, board member, fintech investor, former Reuters Global Head of quant analytics. He understands the business of asset management, not only the modelling. Biography highlights Chief Investment Officer and partner, ACIES Asset Management AG, Zurich Former Global Head of Equity and Commodity Quantitative Research, Reuters Author of Following the Trend (Wiley, 2012; 2nd edition 2022), Stocks on the Move (2015) and Trading Evolved (2019) Author of A Most Private Bank, a novel set inside Swiss private banking MSc Economics, School of Economics, Gothenburg University Keynote speaker at QuantCon NYC, QuantCon Singapore, Bloomberg events, and CMT Association programmes Biography Trend-following used to be a black box that institutional investors paid hedge funds to operate without ever seeing inside. Following the Trend, published by Wiley in 2012, opened the box. The book showed that the diversified managed futures industry runs on a small set of repeatable rules, and it remains a working reference inside CTA shops more than a decade later. Andreas Clenow wrote it as a working practitioner, not a commentator. He is Chief Investment Officer and partner at ACIES Asset Management AG in Zurich, having previously run global equity and commodity quantitative research at Reuters and co-founded hedge funds on both onshore and offshore structures. His follow-up books, Stocks on the Move on equity momentum and Trading Evolved on building strategies in Python, are now standard reading on the Chartered Market Technician programme and inside many quant teams. His argument with audiences is consistent. Most underperformance in capital allocation comes from discretion dressed up as analysis. The remedy is not more analysts. It is a rules-based process, tested across decades of data, with explicit risk budgets and an honest account of what the strategy will and will not do. That argument lands particularly well with family offices, boards of investment committees, and fintech founders trying to build scalable trading businesses, because Clenow has lived each of those roles. He has founded and sold companies, sat on boards, raised seed capital for a hedge fund, and managed institutional money through more than one cycle. The talks reflect that range: systematic investing, the economics of running a quant fund, and what separates a professional desk from a retail operation. Key speaking topics Systematic trend-following and managed futures Equity momentum strategies Quantitative trading and model design Asset management for family offices The business of running a hedge fund Risk budgeting and capital allocation under volatility Python and the modern quant stack Ideal for Family office principals, CIOs and investment committees Asset management and hedge fund leadership teams Fintech founders building systematic trading or wealth platforms Bank and brokerage quant and risk leadership Audience outcomes A clear view of how diversified trend-following actually works as a portfolio strategy, not as marketing language A working test for whether an internal strategy is systematic or discretion in a spreadsheet A realistic picture of the economics of running a quant fund: returns, drawdowns, capacity, and infrastructure Sharper questions to ask managers, vendors and internal teams about model risk and capital deployment

About Wesley K. Clark General Clark serves as Chairman and CEO of Wesley K. Clark & Associates, a strategic consulting firm; Chairman and Founder of Enverra, Inc. a licensed investment bank; Chairman of Energy Security Partners, LLC; as well as numerous corporate boards. He is active in energy, including oil and gas, biofuels, electric power and batteries, finance, and security. During his business career he has served as an advisor, consultant or board member of over ninety private and publicly traded companies. In the not-for-profit space, he is a Senior Fellow at UCLA’s Burkle Center for International Relations, Director of the Atlantic Council; Founding Chair of City Year Little Rock/North Little Rock, and Founder of Renew America Together. A best-selling author, General Clark has written four books and is a frequent contributor on TV and to newspapers. Clark retired as a four star general after 38 years in the United States Army, having served in his last assignments as Commander of US Southern Command and then as Commander of US European Command/ Supreme Allied Commander, Europe. He graduated first in his class at West Point and completed degrees in Philosophy, Politics and Economics at Oxford University (B.A. and M.A.) as a Rhodes scholar. While serving in Vietnam, he commanded an infantry company in combat, where he was severely wounded and evacuated home on a stretcher. He later commanded at the battalion, brigade and division level, and served in a number of significant staff positions, including service as the Director, Strategic Plans and Policy (J-5). He was the principal author of both the US National Military Strategy and Joint Vision 2010, prescribing US warfighting for full-spectrum dominance. He also worked with Ambassador Richard Holbrooke in the Dayton Peace Process, where he helped write and negotiate significant portions of the 1995 Dayton Peace Agreement. In his final assignment as Supreme Allied Commander Europe he led NATO forces to victory in Operation Allied Force, a 78-day air campaign, backed by ground invasion planning and a diplomatic process, saving 1.5 million Albanians from ethnic cleansing. His awards include the Presidential Medal of Freedom, Defense Distinguished Service Medal (five awards), Silver star, bronze star, purple heart, honorary knighthoods from the British and Dutch governments, and numerous other awards from other governments, including award of Commander of the Legion of Honor (France). He has also been awarded the Department of State Distinguished Service Award and numerous honorary doctorates and civilian honors.

Why organisations work with Alessandro Lanteri The CLEVER Framework and the Innovation Pyramid are named, peer-reviewed tools – not proprietary consulting models – giving leadership teams a shared analytical language for strategy in technology-disrupted markets that can be used well beyond the event itself. His PhD in Philosophy and Economics from Erasmus University Rotterdam brings disciplinary rigour to AI ethics and strategic decision-making that management-trained advisors rarely provide; his arguments sit at the intersection of decision theory, ethics, and competitive strategy – a combination that is demonstrably scarce in this speaker category. Two commercially published books – CLEVER (Amazon #1 bestseller in Italy and the UK) and Innovating with Impact (The Economist Books, 2023) – confirm that his frameworks have been validated by mainstream leadership audiences, not just academic peer reviewers. Teaching engagements at Saïd Business School (Oxford), London Business School, and ESCP mean his content has been stress-tested against senior executive cohorts in multiple institutional contexts before it reaches the conference stage. His TEDx talk “Why Driverless Cars Need Philosophers” – over 200,000 views – demonstrates an ability to make the ethics and competitive logic of emerging technology land with audiences who are not technical specialists, which is precisely the audience most organisations need to bring along. Biography highlights Full Professor of Strategy and Innovation, ESCP Business School (Turin campus) Author of the CLEVER Framework (CLEVER: The Six Strategic Drivers for the Fourth Industrial Revolution, Amazon #1 bestseller in Italy and the UK) and the Innovation Pyramid (Innovating with Impact, The Economist Books, 2023, with Ted Ladd) Contributing writer to Harvard Business Review, MIT Technology Review, World Economic Forum Agenda, and Forbes TEDx speaker – “Why Driverless Cars Need Philosophers” (TEDxHultAshridge), over 200,000 views Executive education faculty, Saïd Business School (University of Oxford) and London Business School PhD in Philosophy and Economics, Erasmus University Rotterdam; MSc in Economics, Bocconi University Biography The gap between technology adoption and competitive strategy is one of the most consistent failure points in corporate innovation – organisations make significant investments in AI, digital platforms, and emerging technologies without the strategic architecture to turn those investments into competitive position. Alessandro Lanteri’s body of work is a direct response to that problem. Lanteri is Full Professor of Strategy and Innovation at ESCP Business School, where his research and teaching focus on how organisations compete in environments shaped by technological disruption. He also contributes to executive education at Saïd Business School (University of Oxford) and London Business School. His PhD in Philosophy and Economics from Erasmus University Rotterdam gives his strategic frameworks an analytical foundation that is uncommon in management education – his thinking on AI ethics, decision-making under uncertainty, and competitive logic draws on disciplines that sit well outside the standard strategy canon. His two books give organisations structured tools for navigating this terrain. CLEVER: The Six Strategic Drivers for the Fourth Industrial Revolution, an Amazon #1 bestseller in Italy and the UK, identifies the deep forces reshaping competitive advantage in technology-driven markets and provides a diagnostic framework for leadership response. Innovating with Impact – co-authored with Ted Ladd and published in the Economist Edge series – introduces the Innovation Pyramid, a model that sequences the cultural foundations, methods, and strategic themes organisations need to move from isolated innovation experiments to systematic, measurable impact. His practitioner writing appears in Harvard Business Review, MIT Technology Review, the World Economic Forum Agenda, and Forbes. A TEDx talk on the ethics and strategic implications of autonomous AI decision-making has been viewed over 200,000 times – evidence of an unusual capacity to make complex arguments about technology and strategy accessible to the leadership audiences that most need to hear them. Key speaking topics Innovation strategy and competitive advantage The CLEVER Framework and the Fourth Industrial Revolution Artificial intelligence and business strategy The Innovation Pyramid: from innovation experiments to strategic impact Digital transformation and emerging technologies AI ethics and responsible technology adoption in organisations Strategic foresight and scenario planning in uncertain markets Ideal for Strategy directors and C-suite leaders defining competitive positioning in technology-disrupted markets Corporate innovation and digital transformation leads Executive education cohorts at business schools and senior leadership development programmes Boards reviewing innovation governance and technology investment strategy Audience outcomes A named, structured framework (CLEVER) for diagnosing how AI, digital platforms, and emerging technologies affect their specific competitive environment A step-by-step model (the Innovation Pyramid) for building the organisational cultures, processes, and strategic themes needed for consistent, high-impact innovation Clarity on which technology investments are likely to yield strategic advantage – and the diagnostic tools to distinguish those from investments that produce activity without impact A framework for approaching AI and digital transformation through a competitive strategy lens, rather than a purely technical one Practical methods for aligning innovation activity with long-term strategic positioning

Why organisations work with Ruth Hinks She is the first woman to win UK Chocolate Masters and produced the highest UK finish on record at the World Chocolate Masters final in Paris, a credential that lands in any room. She has built and run Cocoa Black since 2008 across retail, production, cafe, and a chocolate and pastry school, giving her a working operator’s view of a specialist food business rather than a theory of one. She brings hands-on culinary content to client hospitality and product launches, which most keynote speakers cannot offer. Her career has run from Head Pastry Chef at the Windsor Hotel in Melbourne and the Sheraton Grand Hotel Edinburgh to international competition and television, giving her credibility across hospitality, retail, and broadcast settings. Biography highlights First woman to win UK Chocolate Masters, 2012. Top-five finish at the World Chocolate Masters final in Paris, 2013, the highest UK result recorded at the time. Founder of Cocoa Black, Peebles, established 2008; chocolate and pastry school opened by HRH Prince Edward in 2016. Former Head Pastry Chef at the Windsor Hotel, Melbourne and the Sheraton Grand Hotel Edinburgh. Named Australian Pastry Chef of the Year early in her Melbourne career. Expert judge, BBC Two’s The Hairy Bikers’ Chocolate Challenge; featured in Netflix’s Extreme Chocolate Makers. Biography Cocoa Black opened in Peebles in 2008. From a single Scottish border town it has grown into a chocolate and patisserie business that runs retail, production, a cafe, and a school, with international competition credibility behind it. The founder has held every line in the operation. Ruth Hinks made her name in competition before the business expanded. In 2012 she became the first woman to win UK Chocolate Masters. A year later she finished in the top five at the World Chocolate Masters final in Paris, the strongest UK result on record at that time. The result put a small Peebles operation on the international map for the craft. Her hospitality grounding came earlier. She was named Australian Pastry Chef of the Year in Melbourne, where she ran the pastry kitchen at the 5-star Windsor Hotel, then moved to head the pastry section at the Sheraton Grand Hotel Edinburgh. She trained with Cacao Barry and studied under Albert Roux, technical roots that show up in Cocoa Black’s product range and in the school’s curriculum. The Pastry School in Peebles was opened by HRH Prince Edward in 2016. Hinks has appeared as expert judge on BBC Two’s The Hairy Bikers’ Chocolate Challenge and produced a chocolate showpiece for Chatsworth House in Netflix’s Extreme Chocolate Makers, work that has put a specialist craft business in front of a far larger audience than the trade alone. Key speaking topics Building a specialist food and drink brand Entrepreneurship in craft-led businesses Competition standards in chocolate and patisserie Hospitality leadership in 5-star kitchens Product innovation and chocolate development Skills development and culinary education Women in elite culinary competition Ideal for Food and beverage industry conferences and supplier events Hospitality leadership teams and luxury hotel groups Corporate client hospitality, gala dinners, and product launches that benefit from craft content alongside a keynote Founder and entrepreneur audiences in specialist consumer businesses Audience outcomes A close-range view of what international competition standards demand of a craft operator. A founder’s account of building a specialist food business across retail, production, and education from a small town base. Specific examples of how product, brand, and training can sit inside a single small business. Hospitality and kitchen leadership lessons drawn from 5-star pastry roles.

Why organisations work with Oliver Peyton He pioneered the model of high-quality restaurant and café concessions inside cultural institutions, with sites at the National Gallery, Royal Academy of Arts, Wallace Collection and Kew Gardens, and can describe the operating logic from the inside. He has presided over both the building and the public administration of Peyton & Byrne, and discusses commercial failure and reinvention as someone who has lived it. He has applied a single operating philosophy, hospitality as a service discipline, across nightclubs, restaurants, bakeries, drinks brands and the funeral sector with Exit Here. Fifteen years as a judge on the BBC’s Great British Menu has given him sustained scrutiny of how performance operations function under pressure, and a vocabulary that translates for audiences outside hospitality. He has consulted for Sodexo, British Airways, Virgin and Pernod Ricard, organisations large enough to expose any thin theory of consumer-facing operations. Biography highlights Founder of Peyton & Byrne, with restaurants and cafés inside the National Gallery, Royal Academy of Arts, Wallace Collection, Kew Gardens, the British Library and the Wellcome Collection. Judge on BBC Two’s Great British Menu from 2006 to 2021. Honorary OBE for services to catering, presented in 2012. Founder of Exit Here, a contemporary funeral business in Chiswick and Crouch End, opened in 2019. Founder of Unknown Pleasures, a premium canned cocktail brand launched in 2021. Author of two cookbooks; columnist for GQ Magazine; consulting client list includes Sodexo, British Airways, Virgin and Pernod Ricard. Biography Hospitality is a public discipline. Every cover is a transaction watched in real time, and a single bad year can take a brand that took fifteen years to build. Few operators have spent longer testing what that requires than Oliver Peyton. He opened nightclubs in Brighton and London in the early 1980s. He moved into restaurants with the Atlantic Bar & Grill in 1994, then launched a string of London venues including Coast, Mash and Isola. In 2005, he founded Peyton & Byrne, which placed restaurant and café concessions inside major London cultural institutions, including the National Gallery, the Royal Academy of Arts, the Wallace Collection and Kew Gardens. The trajectory has not been linear. In October 2016, Peyton & Byrne entered administration after losing contracts, including Kew Gardens and the British Library. It was acquired by Sodexo, where Peyton stayed on as creative director. In 2019, he founded Exit Here, a contemporary funeral business in Chiswick, now also operating in Crouch End. It applies the hospitality model to a sector he describes as largely unchanged since the Victorian era. In 2021, he launched the premium canned cocktail brand Unknown Pleasures. Alongside the operating career, Peyton spent fifteen years as a judge on BBC Two’s Great British Menu, from 2006 to 2021. He has also presented and contributed to programmes on restaurant turnaround. He was awarded an honorary OBE for services to catering in 2012 and has consulted for Sodexo, British Airways, Virgin and Pernod Ricard. His career makes a practical point. Consumer-facing operations are a portable discipline. Operators who have lived through public failure and started again carry an authority that strategists rarely match. Key speaking topics Hospitality and consumer-facing operations Restaurant and catering entrepreneurship Brand building inside cultural and visitor attraction venues Commercial reinvention after public failure Operating discipline in service businesses Cross-sector application of hospitality models Ideal for Hospitality, retail and consumer-facing operators looking at growth or repositioning CEOs and founders of brands operating inside host environments such as museums, galleries, transport hubs and public venues Boards weighing turnaround, recovery or reinvention strategy after operational failure Senior leaders in catering, foodservice and customer-facing service industries Audience outcomes An operator’s account of how restaurants and consumer venues actually generate margin, and where it leaks Specific case material on building brands inside the National Gallery, Royal Academy, Kew Gardens and similar host venues A direct read on how Peyton & Byrne entered administration, what was lost, and what came next A view of how hospitality discipline transfers into adjacent sectors, drawn from the funeral business, Exit Here and drinks brand Unknown Pleasures

Why organisations work with Meridith Elliott Powell A researched 9-Step Formula for Thriving in Uncertainty, drawn from a study of nine companies that have survived since the late 1700s through wars, depressions, and pandemics. The framework gives sales and leadership teams a repeatable playbook rather than a motivational prompt. Twenty-five years of operating experience across banking, healthcare, and finance, including C-suite roles. The advice lands with sales leaders because it was built inside the function, not observed from outside it. Inducted into the National Speakers Association Speaker Hall of Fame (CPAE) in 2022, an award restricted to a small number of speakers globally. A credential that buyers recognise as a quality bar. A body of work that connects three commercial problems most organisations treat separately: sales performance, leadership development, and succession planning. Useful when a sponsor wants a single voice across a sales kickoff, a leadership offsite, and a board session. Biography highlights Inducted into the National Speakers Association Speaker Hall of Fame (CPAE Council of Peers Award for Excellence), 2022 Certified Speaking Professional (CSP), held by fewer than twelve percent of professional speakers globally Author of Thrive: Strategies to Turn Uncertainty to Competitive Advantage, Gold Award winner, Nonfiction Authors Association Author of Who Comes Next? Leadership Succession Planning Made Easy and co-author of The Best Sales Book Ever with Connie Podesta Member of the Forbes Coaching Council LinkedIn Learning instructor, including “Personalizing Your Customer’s Buying Experience” Biography Most sales playbooks assume the operating environment is broadly stable. Powell’s research started from the opposite premise. She studied nine companies founded in the late 1700s and early 1800s that have survived wars, depressions, financial crises, and pandemics, and reverse-engineered what those companies did consistently that newer competitors did not. The output is her 9-Step Formula for Thriving in Uncertainty, set out in Thrive: Strategies to Turn Uncertainty to Competitive Advantage, which won a Gold Award from the Nonfiction Authors Association. That research sits on top of twenty-five years of operating experience in banking, healthcare, and finance, including C-suite roles. The framework was built for sales leaders and general managers who own a number, not for a leadership-development audience. The practical claim is straightforward. Uncertainty is not a phase to wait out; it is the structural condition under which growth has to happen, and organisations that accept that can take share from competitors who are still waiting. Powell’s wider body of work extends the thesis into adjacent commercial problems. Who Comes Next? Leadership Succession Planning Made Easy addresses the pipeline problem most sales and leadership teams under-invest in until it becomes urgent. The Best Sales Book Ever, co-authored with Connie Podesta, sets out the seller behaviours that survive volatile markets. Her LinkedIn Learning courses, including “Personalizing Your Customer’s Buying Experience”, carry the same operational register into shorter-format material. The recognition is consistent with the work. Powell holds the Certified Speaking Professional designation, sits on the Forbes Coaching Council, and was inducted into the National Speakers Association Speaker Hall of Fame in 2022, a credential held by a small number of speakers globally and one buyers use as a quality filter when commissioning sales and leadership keynotes. Key speaking topics Sales strategy in uncertain markets Business growth and competitive advantage Leadership succession and pipeline development Sales team performance and culture Resilience and mental toughness in commercial roles Customer experience and buyer behaviour Ideal for Chief revenue officers, sales directors, and commercial leadership teams running national or global sales kickoffs CEOs and executive teams setting growth strategy under volatile demand conditions HR and talent leaders responsible for leadership succession in commercial functions Industry associations in banking, financial services, healthcare, and distribution sectors Audience outcomes A named nine-step framework for turning uncertainty into a source of competitive advantage, tied to real company evidence Specific commercial behaviours sales teams can adopt when the macro environment is working against them A succession-planning lens leaders can apply to the next eighteen months, not the next five years Sharper language for talking to customers when buying decisions are slower and more conservative

About Jake Havron From growing up in Maui, HI where he was the tall, chubby white kid being bullied since elementary school, to earning a full college scholarship to play basketball and receive his nursing degree, to now traveling the nation in speaking to audiences – Jake has found his calling in always serving others in transforming their lives. He is now on a path to constantly bring massive value to those who need it most; the purpose-driven leaders that shape our coming future. A Leader and Guide in Personal Development and Business Optimization Founder of the Dream Life Mastery Company Featured in NBC, ABC, MentorBox, GoBundance, Yahoo Finance, MSNBC, Silicon Investor, Star Tribune, Kivo Daily, Disrupt Magazine, Thrive Global, and Future Sharks. 61K+ followers on social media Hand-selected Expert Trainer for Nick Santonastasso’s Victorious Mastermind Leader of exclusive in-person business workshops for GoBundance Mastermind’s members Featured keynote speaker alongside Mark Victor Hanson and Brian Tracy for City Summit Gala Board member of 180 Elevate – Non-profit organization for thought leaders Tony Robbins’ Leadership Academy Certified Recipient of a Bachelor of Science in Nursing Degree This concept stems all the way back to when Jake realized besides having the height, he wasn’t naturally gifted with much else. With diabetes and health conditions running in his family and also an insatiable will to become EXTRAoridnary, Jake realized he much CHOOSE to progress and go against the current or else life will deal him a losing hand. He now takes this same mindset into every business consulting session he leads, every stage he speaks on, and to every person he works with. As Jake says, “It’s a full out exertion of energy day in and day out to take the road less traveled. But this, my friends, is where you are led to your dream life because you CHOSE to create real progress in your life and not stand victim to the inevitable changes.”

Why organisations work with Jochen Zeitz He originated the Environmental Profit & Loss Account at PUMA – the first methodology to assign monetary values to environmental impact across a full corporate supply chain. The UK government cited it in its 2011 Natural Environment White Paper as a best-practice case in sustainable business. He has led turnarounds at three global brands – PUMA, Kering, and Harley-Davidson – as the accountable executive. The sustainability work he is known for was built under genuine commercial pressure, not alongside it. His commercial record – approximately $4 billion in annual PUMA revenue, around 4,000% share price growth, and three Financial Times Strategist of the Year honours – separates his sustainability argument from advocacy. Boards engage with this material as strategy. His 4Cs framework – conservation, community, culture, commerce – is a tested model for aligning environmental accountability with long-term commercial viability, embedded in a live enterprise across 50,000 acres of wildlife habitat in Kenya. As co-founder of The B Team with Sir Richard Branson – a coalition of 24 global business leaders including Paul Polman and Mo Ibrahim – he has been central to building the most credible executive-led case for redefining the corporate bottom line. Biography highlights Chairman and CEO of PUMA for 18 years (1993-2011); the youngest CEO in German history to head a publicly listed company, appointed at age 30 Led PUMA from near-bankruptcy to approximately $4 billion in annual revenue, with share price growth of approximately 4,000% Conceived and launched the Environmental Profit & Loss Account at PUMA (2011) – the first monetary valuation of environmental impact across a corporate supply chain; cited as a best-practice case in the UK government’s Natural Environment White Paper Chairman of Kering’s Sustainable Development Committee and CSO of Kering’s Sport & Lifestyle division; President, CEO and Chairman of Harley-Davidson (2020-2025) Financial Times Strategist of the Year three times; Germany’s Federal Cross of Merit (2004); ZSL Conservation Fellow; Honorary Warden of Kenya Co-author of The Breakthrough Challenge (with John Elkington, 2014) and The Manager and the Monk (2012, published in 15 languages); co-founder of The B Team with Sir Richard Branson and of the Zeitz Museum of Contemporary Art Africa Biography Until 2011, no major corporation had put a monetary value on what it cost the natural world. PUMA changed that. Jochen Zeitz conceived the Environmental Profit & Loss Account – the first framework to assign monetary values to environmental impact across a full corporate supply chain. It quantified PUMA’s 2010 footprint at €145 million and established a commercial language for environmental accountability that organisations across multiple sectors have since adapted. The EP&L came out of 18 years as PUMA’s CEO – a tenure that began when Zeitz was 30 and the company was near bankruptcy. He became the youngest CEO in German history to head a public company. Under his leadership, PUMA grew annual revenue to approximately $4 billion and share price by around 4,000%. That commercial track record is what makes the sustainability framework credible: it was built not alongside a turnaround, but as part of one. At Kering, Zeitz chaired the Sustainable Development Committee and served as CSO of the Sport & Lifestyle division, embedding the same approach across a portfolio of global luxury brands. He became President, CEO and Chairman of Harley-Davidson in 2020, leading the Rewire and Hardwire strategic resets that refocused the company on its most profitable segments and strongest brand identity. He retired from Harley-Davidson in October 2025. Beyond his executive roles, Zeitz co-founded The B Team with Sir Richard Branson, convening global business leaders to advance a redefined model of corporate accountability. He co-authored The Breakthrough Challenge (with John Elkington, 2014) and The Manager and the Monk (2012, published in 15 languages). The Financial Times has named him Strategist of the Year three times. His 4Cs framework – linking conservation, community, culture and commerce – underpins the Zeitz Foundation’s work across 50,000 acres of wildlife habitat in Kenya. Key speaking topics Environmental Profit and Loss accounting Corporate turnaround and brand transformation ESG integration into commercial strategy Responsible capitalism and redefined value creation Conservation-commerce models and the 4Cs framework Purpose-driven corporate governance Ideal for Boards and executive leadership teams navigating ESG integration into commercial strategy Chief Sustainability Officers and ESG leads building environmental measurement frameworks Corporate strategy and transformation teams leading large-scale brand or business model renewal Investor forums and governance audiences focused on long-term value creation and accountability Audience outcomes A clearer understanding of how environmental impact can be quantified in commercial terms, using the EP&L as a working reference Practical perspective on the conditions under which sustainability can be embedded into core strategy rather than treated as a reporting obligation A framework for aligning conservation, community, culture and commerce as mutually reinforcing business priorities Insight into leading corporate turnarounds that require simultaneous commercial discipline and long-term accountability Grounded context for what responsible capitalism means at board level, drawn from governance experience across three major global brands

Why organisations work with Angelica Cheung She built Vogue China from zero to the definitive voice in Chinese luxury over 16 years as founding editor-in-chief, which gives her a deeper read on how Chinese taste actually moves than almost any operating executive a board could hire. She now sits on both sides of the table, as Venture Partner at HongShan (formerly Sequoia Capital China) and as strategic adviser to Gildo Zegna for Asia, so her view is priced against real capital and real operating decisions. She holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, a rare spread across European luxury, emerging Asian design and global hospitality that lets her compare what is working across categories. She is Asia Ambassador for the British Fashion Council and a recurring judge on the LVMH Prize, ANDAM, Woolmark and British Fashion Awards, which means she is reading the next generation of brands before they land. She was inducted into the BoF 500 Hall of Fame in 2019, an editorial recognition by Business of Fashion of long-run influence on the global industry, not a one-year listing. Biography highlights Founding editor-in-chief of Vogue China, 2005 to 2020, launching the title and leading it for 16 years. Venture Partner at HongShan (formerly Sequoia Capital China), covering consumer and lifestyle investments. Strategic Adviser to the CEO of the Ermenegildo Zegna Group for Asia. Board Director at Four Seasons Hotels and Resorts, appointed January 2026, representing Cascade Investment. Board positions at Zegna Group (NYSE), AMI Paris and We11Done. Asia Ambassador of the British Fashion Council; BoF 500 Hall of Fame inductee, 2019. International Advisory Board, Durham University Business School. Biography China’s luxury market is one of the most studied and least understood commercial environments in the world. Angelica Cheung has spent more than two decades inside it, first as the editor who defined how Chinese readers saw global fashion, then as an investor and board director shaping how global brands enter the market. She launched Vogue China in September 2005 for Conde Nast and ran the title for 16 years until stepping down in December 2020. The first issue sold out its 300,000 print run and was reprinted twice, and she went on to become the editorial interlocutor most global houses relied on when they had to read Chinese taste, generational shifts and cultural nuance. In 2021 she joined HongShan, formerly Sequoia Capital China, as Venture Partner covering consumer and lifestyle, and was appointed Strategic Adviser for Asia to Gildo Zegna, CEO of the Ermenegildo Zegna Group. She now holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, the Four Seasons appointment announced in January 2026. Her credentials in the wider industry match the operating work. She is Asia Ambassador of the British Fashion Council, a judge on the LVMH Prize, ANDAM, International Woolmark and British Fashion Awards panels, a member of Durham University Business School’s International Advisory Board, and a BoF 500 Hall of Fame inductee since 2019. Key speaking topics China’s luxury and premium consumer Brand building in the Chinese market Generational shifts among Chinese consumers Culture-led strategy for global consumer brands Consumer and lifestyle investment in Asia Global luxury growth strategy Fashion industry leadership Ideal for CEOs and CMOs of global luxury, premium fashion and beauty groups Consumer brand boards considering entry, expansion or repositioning in China Hospitality and lifestyle leadership teams managing Chinese outbound and domestic demand Investors and corporate development teams allocating to Asian consumer Audience outcomes A clearer read on where Chinese luxury and premium demand is actually moving, from the people and platforms driving it A working view of how global brands are winning or losing with Chinese consumers right now, grounded in named brands and specific moves A sharper question set for their own China strategy, from positioning through to channel and talent A sense of what investors and boards are pricing into Asian consumer bets, told from someone doing both