Business Strategy & Growth

Why organisations work with Amanda Wakeley She has lived the complete founder’s arc – from a self-funded Chelsea launch in 1990 to international retail distribution, a £1 million buyback from investors in 2009 to reclaim creative control, and ultimately administration in 2021. That full sequence, spoken about with candour, is a business case study that cannot be manufactured. Her client roster – Diana, Princess of Wales, Queen Rania of Jordan, Meghan Markle, Beyoncé, and Michelle Obama among them – is a direct, unanswerable proof of premium brand positioning. It gives her authority to discuss luxury aspiration in terms no white paper or case study can match. She offers a rare dual perspective on founder-investor dynamics: the 2009 buyback and the 2021 administration are two distinct data points on what happens when a founder’s vision and commercial structures diverge. For boards and investors in consumer brands, this is unusually instructive. Three British Fashion Awards and an OBE for services to fashion provide independently verifiable validation of her standing – relevant where audiences need assurance that the speaker’s authority is recognised beyond self-promotion. Having rebuilt her professional identity through podcasting, broadcasting, and speaking after brand closure, she brings a credible and specific account of reinvention that resonates with executives navigating their own pivots – professional, organisational, or strategic. Biography highlights Founded her eponymous luxury womenswear label in 1990; built international distribution through Harvey Nichols, Harrods, and more than 50 retailers across Europe, America, and the Middle East Three-time winner, British Fashion Award for Glamour OBE, 2010, for services to the fashion industry Co-chair of Fashion Targets Breast Cancer since 1996; the campaign has raised more than £16 million for Breast Cancer Now Sky News commentator, live coverage of the 2018 royal wedding of Prince Harry and Meghan Markle Host of the Style DNA podcast (Apple Podcasts, Spotify, British Airways in-flight entertainment); 4.5 million listeners across its first four seasons, now in its ninth season Biography A luxury brand is only as durable as the proposition holding it together. Amanda Wakeley launched her womenswear label in 1990 with a £20,000 loan from her father, having taught herself design while working for a New York retailer. She built the business into a flagship in Mayfair and a presence across Harvey Nichols, Harrods, and more than 50 retailers spanning Europe, America, and the Middle East. Three British Fashion Awards and an OBE for services to fashion followed. Her clientele – Diana, Princess of Wales, Queen Rania of Jordan, Meghan Markle, Beyoncé, Michelle Obama – was itself an argument about what premium positioning can achieve. The business encountered every pressure a founder can face. Acquired by external investors in 2000, Wakeley fought to maintain creative control before buying the label back for £1 million in 2009. COVID-19 dismantled the occasion-wear market the brand depended on. In May 2021, the company went into administration; liquidation concluded in December 2023. Wakeley has spoken with unusual candour about that experience – what she got right, what she would change, and what it reveals about the relationship between a founder’s vision and the commercial structures built around it. Since then, she has rebuilt her platform through broadcasting and media. Her podcast, Style DNA, launched in 2022 and reached 4.5 million listeners within its first four seasons, securing a place on British Airways in-flight entertainment. She remains co-chair of Fashion Targets Breast Cancer, the campaign she helped found in 1996, which has raised more than £16 million for Breast Cancer Now. What organisations receive from Wakeley is something that cannot be taught through a framework: three decades of building a premium brand under real commercial conditions, the full weight of what it costs to maintain creative control, and a frank account of what happens when external forces overwhelm even a well-established brand identity. The reinvention that followed is part of the argument. Key speaking topics Luxury and premium brand building Founder-investor dynamics and creative control Entrepreneurship and self-funded growth Brand reinvention and recovery after setback Personal branding and creative identity Female entrepreneurship and leadership The evolution of the British fashion industry Ideal for Founders, entrepreneurs, and brand leaders in luxury, premium, or lifestyle sectors grappling with growth, investment, or identity decisions Senior marketing and commercial leaders where brand differentiation is a strategic priority Audiences at women’s leadership forums, female entrepreneurship conferences, and diversity summits Executive teams and boards in consumer brands navigating reinvention, restructuring, or recovery Audience outcomes A clearer understanding of the trade-off between scaling a brand and preserving the founding distinctiveness that gives it value First-hand perspective on founder-investor dynamics – the decision points Wakeley faced, what she did, and what she would do differently A specific, candid account of navigating business failure and professional reinvention, grounded in named decisions rather than generic resilience messaging Practical insight into how luxury positioning is built and maintained through choices about distribution, clientele, and product range An understanding of how personal identity and professional brand intersect, and how to manage that intersection deliberately under pressure

Why organisations work with Alexandra Shulman She ran British Vogue for a quarter of a century across three recessions and the collapse of the print advertising model, and can speak with evidence about what protects a consumer brand’s authority through structural change. She has first-hand judgement on the fashion and luxury economy that organisations rarely access at this level, including on body image, diversity on the cover, and the commercial consequences of editorial choices. Her work on the Vogue centenary issue with the Duchess of Cambridge, documented by BBC Two, is a case study in how a legacy title uses a single moment to reset its cultural position. As a monthly Business of Fashion columnist and Mail on Sunday writer, she has a continuing, named public record on industry shifts, so audiences get a point of view grounded in current analysis, not reminiscence. Her three books, including the Sunday Times bestseller Clothes and Other Things That Matter, give her a body of published work on women, consumer culture, and the business of appearance that goes beyond the editor role. Biography highlights Editor-in-Chief, British Vogue, 1992 to 2017, the longest-serving editor in the title’s history. Editor of British GQ, 1990 to 1992, before moving to Vogue. CBE (2018) for services to fashion journalism; OBE (2005) for services to the magazine industry. Author of Inside Vogue: A Diary of My 100th Year (2016) and the Sunday Times bestseller Clothes and Other Things That Matter (Cassell, 2020), alongside two novels. Monthly columnist, The Business of Fashion, from 2017; regular columnist, The Mail on Sunday. Subject of the BBC Two documentary Absolutely Fashion: Inside British Vogue (2016). Strategic advisor to the online fashion marketplace Atterley. Biography British Vogue was a profitable but narrow title when Alexandra Shulman took it over in 1992. Over the next 25 years, she grew monthly circulation to around 200,000, ran the magazine through three recessions, and held its cultural authority as the advertising base of print magazines collapsed around it. When she left in 2017, she had edited more issues of British Vogue than anyone in its history. The commercial case for her voice starts there. The work was not only editorial. It was running a consumer brand at the top of a crowded category, deciding every month which photographers, writers, models and stories earned the cover, and taking the commercial consequences. Her 2009 open letter to fashion houses, pushing back on sample-size-only clothes and the implications for body image on the page, is one example of an editorial call with direct business and cultural weight. Since leaving Vogue, she has kept a continuing public record on the industry as a monthly columnist for The Business of Fashion and as a Mail on Sunday writer. Her books include the diary-memoir Inside Vogue: A Diary of My 100th Year, written around the magazine’s centenary, and Clothes and Other Things That Matter, a Sunday Times bestseller that reads the wardrobe as a way into questions about work, ambition, ageing, and the female consumer. She was appointed OBE in 2005 and CBE in 2018. She advises the online fashion marketplace Atterley. The BBC Two documentary Absolutely Fashion: Inside British Vogue filmed her in 2016 assembling the centenary issue with the Duchess of Cambridge on the cover, a piece of work now used as a reference point for how legacy titles use a single edition to reset their place in the culture. Key speaking topics Brand authority in consumer media and luxury Creative leadership and long-tenure editorial judgement The business of fashion and the luxury economy Women, work, and the culture of appearance Body image, diversity, and the responsibility of the page Reinvention after a long institutional career Ideal for CMOs and brand leaders in luxury, beauty, retail, and consumer media Boards and executive teams of cultural or heritage brands working through audience and format change CHROs and leadership development programmes focused on long-tenure creative leadership and succession Conferences on women in business, consumer culture, and the creative industries Audience outcomes A named insider’s read on how fashion and luxury actually make commercial decisions. A working definition of brand authority that holds up across a generational shift in media. A clearer view of the trade-offs between editorial point of view and commercial reach. A usable perspective on long-tenure creative leadership: how to stay current, when to change, when to hold. A frank account of reinvention after a defining role, drawn from her own post-Vogue work.

Why organisations work with Yves Morieux Smart Simplicity® is a proprietary BCG framework built on social science – game theory, organisational sociology, economics – not management intuition. Leaders take away a testable model, not a set of principles. His argument is counter-intuitive and specific: the problem is not complexity itself, but the organisational response to it. That reframe changes where leadership teams look for solutions. His two TED talks on the subject have exceeded 5 million views, which means senior audiences often arrive having already encountered the framework and wanting to operationalise it. Six Simple Rules, published by Harvard Business Review Press, gives organisations a durable reference point that outlasts a single event and shapes how teams implement change. His 2019 BCG Fellow research introduced “Relational Productivity”, extending the Smart Simplicity model into how digital ways of working reshape cooperation and output. Organisations dealing with hybrid work and digital transformation get a framework grounded in his earlier work but updated for current conditions. Biography highlights BCG Fellow since 2008; Managing Director and Senior Partner at Boston Consulting Group; Director of the BCG Institute for Organization Creator of Smart Simplicity®, BCG’s registered framework for managing organisational complexity and rebuilding cooperation Author of a second BCG Fellow research concept, Relational Productivity, developed in 2019 Co-author of Six Simple Rules: How to Manage Complexity without Getting Complicated (Harvard Business Review Press, 2014), with Peter Tollman Two TED talks on organisational complexity and workplace effectiveness, collectively exceeding 5 million views Published in Harvard Business Review, The Economist, The Wall Street Journal, Fast Company, and Le Monde; author of more than 45 articles and book chapters Lecturer in the advanced sociology programme and professor in the master of public affairs programme at Sciences Po, Paris PhD in industrial marketing, University of Strathclyde; DEA in organisational sociology, Sciences Po Biography Organisations under pressure tend to reach for familiar tools: clearer accountability frameworks, more robust reporting, additional coordination structures. Yves Morieux has spent his career at BCG demonstrating that this instinct is the source of the problem, not the solution. The more complex the operating environment, the more those tools erode the cooperation that performance actually depends on. His framework, Smart Simplicity®, was developed through research at the BCG Institute for Organization where he has served as a BCG Fellow since 2008, and grounded in social science disciplines unusual in consulting: game theory, organisational sociology, economics. The six rules at its core are not management principles but structural interventions that change the conditions under which people decide whether to cooperate. His 2019 BCG Fellow work extended the model into Relational Productivity, examining how digital ways of working reshape those same dynamics. Six Simple Rules: How to Manage Complexity without Getting Complicated, co-authored with Peter Tollman and published by Harvard Business Review Press, codified the framework for practitioner use. His two TED talks on the subject, delivered as part of a series curated with BCG, have collectively exceeded 5 million views, making Smart Simplicity one of the most widely seen management arguments of the past decade. Morieux also lectures in the advanced sociology programme and the master of public affairs at Sciences Po in Paris. His work has been covered and published in Harvard Business Review, The Wall Street Journal, The Economist, Fast Company, and Le Monde, and spans more than 45 articles and book chapters. Key speaking topics Organisational complexity and its management Smart Simplicity® framework and the Six Simple Rules Cooperation as a performance driver Relational Productivity and digital ways of working Organisational design and behavioural architecture Leadership under complexity Productivity, engagement, and the failure of conventional management tools Ideal for C-suite and senior executive teams undertaking transformation or restructuring CHROs and people function leaders diagnosing engagement and performance gaps Strategy and organisational design leaders evaluating how structure is shaping behaviour Leadership teams navigating post-merger integration, scaling, or operating model change Audience outcomes A concrete diagnosis of how conventional management responses to complexity generate the performance and engagement problems they were designed to solve Understanding of the six Smart Simplicity® rules and how each changes the structural conditions for cooperation A framework to identify which processes, metrics, and accountabilities in their own organisation are creating complicatedness rather than managing complexity Exposure to the Relational Productivity concept and its implications for hybrid and digital-first operating environments Practical language to take back to leadership teams for evaluating organisational design decisions

Why organisations work with Will King He has the rare full-cycle operator story: a 22-year run as founder-CEO, not a single product win or an exit anecdote He took a category-challenger brand from one person hand-filling bottles to national listings in Boots, Tesco, Sainsbury’s, Asda, Morrisons and Waitrose, against Gillette and Wilkinson Sword He bought shave.com in 1995 for GBP 18 and used it as a working DTC channel long before that was a category, which gives him real authority on how brands earn direct customer relationships Hyperglide gave him a credible hardware-innovation story: a patented water-activated cartridge built on superhydrophilic technology licensed in from a UK university medical-device project His book, The King of Shaves Story (Hachette, 2009), reframes the conventional start-up narrative around tough-times trading rather than vanity growth, which is the conversation most boards actually want Biography highlights Founder of King of Shaves (1993), built from a kitchen-sink operation to national UK grocery and pharmacy distribution Author, The King of Shaves Story, also published as How to Build a Great Business in Tough Times (Hachette / Headline) Inducted into the Great British Entrepreneurs Hall of Fame in 2019 Founder of the Entrepreneur in Residence Company, advising early-stage technology and retail founders since 2014 Speaker for Founders4Schools and the Speakers for Schools programme Bought shave.com in 1995, an early UK direct-to-consumer move; led the Hyperglide razor launch (2014) with multiple granted and pending patents Biography King of Shaves began at a kitchen sink in 1993, with 10,000 bottles of shaving oil filled by hand and a first listing at Harrods. Will King had just been made redundant from a marketing job. Two years later he bought the shave.com domain for GBP 18, well before direct-to-consumer was a category most brands took seriously. The business he built over the next two decades is the part senior buyers want to hear. King of Shaves moved from independent retailers into Boots, then Tesco, then the rest of the UK multiples, taking shelf space in a category dominated by Gillette and Wilkinson Sword. By the mid-2000s the parent company was producing grooming ranges for Ted Baker, Orla Kiely and Fish, and the brand was running a real digital channel alongside national distribution. The 2014 Hyperglide launch is the part that separates him from most founder speakers. The product used superhydrophilic technology originally developed by a UK university for medical devices, packaged into a razor cartridge that lubricates on contact with water. Multiple patents granted and pending, around GBP 5m to 7m of investment, four years of R and D. He stepped down as CEO the same year to set up the Entrepreneur in Residence Company, advising early-stage technology and retail founders. His book, The King of Shaves Story, published by Hachette in 2009, was rewritten that year for the recession audience as How to Build a Great Business in Tough Times. He was inducted into the Great British Entrepreneurs Hall of Fame in 2019 and is a long-standing speaker for Founders4Schools and Robert Peston’s Speakers for Schools. Key speaking topics Challenger brand building against category incumbents Direct-to-consumer and digital channel pioneering Product innovation and hardware patents in consumer goods Trading through recession and capital constraint Founder-led marketing and brand discipline Scale-up sequencing: product, distribution, cash, brand The transition from operator to investor and adviser Ideal for Founders, scale-up CEOs and management teams of consumer challenger brands Marketing directors and CMOs in FMCG, beauty, retail and DTC Corporate innovation and venturing teams looking at category-disruption case studies Conferences for SME owners, family business leaders and entrepreneurial communities Audience outcomes A clear-eyed account of what moving from independent stockists into national multiples actually demands of a small team Specific lessons on defending shelf space and brand identity against incumbents with materially larger budgets A working view of how a founder uses digital channels and direct customer relationships as a strategic asset, not a tactic A realistic picture of what hardware innovation costs in time, capital and patents in a consumer category Practical reasoning on when to step out of the operator seat and what changes when a founder becomes an adviser and investor

Why organisations work with Vijay Govindarajan The Three-Box Solution gives leadership teams a concrete operating model for the hardest resource allocation decision in strategy: how much of the organisation’s attention, talent, and capital belongs to managing the present, letting go of outdated practices, and building the future – simultaneously, with different disciplines for each. His 2009 HBR article «How GE Is Disrupting Itself,» co-authored with GE’s CEO Jeff Immelt, introduced reverse innovation to the management canon; Harvard Business Review later named it one of the Great Moments in Management in the Last Century – a designation that marks a genuinely new idea rather than a refinement of an existing one. Fusion Strategy (HBR Press, 2024) gives leaders of industrial and asset-heavy companies a specific strategic answer to the AI competitive threat – not a general AI primer, but a framework for how manufacturers, infrastructure operators, and physical-product businesses can fuse operational excellence with real-time data intelligence. He developed these frameworks inside a Fortune 10 company: as GE’s first-ever Professor in Residence and Chief Innovation Consultant (2008–2010), he applied the ideas under operational conditions alongside a sitting CEO – a form of proof that most strategy academics cannot point to. Inducted into the Thinkers50 Hall of Fame in 2019, and the only thinker to win Thinkers50 Distinguished Achievement Awards in two separate categories, VG’s standing in the field is independently credentialed – not a function of self-promotion. Biography highlights Coxe Distinguished Professor, Tuck School of Business, Dartmouth College – a Dartmouth-wide chair and the highest distinction awarded to Dartmouth faculty Inducted into the Thinkers50 Hall of Fame (2019); recipient of the Thinkers50 Distinguished Innovation Award (2019) and Breakthrough Idea Award (2011) – the only management thinker to win Thinkers50 Distinguished Achievement Awards in two categories Two-time McKinsey Award winner for best article in Harvard Business Review: «Engineering Reverse Innovations» (2015) and «Stop the Innovation Wars» (2010) Author of 15 books, including the New York Times and Wall Street Journal bestseller Reverse Innovation, The Three-Box Solution, and Fusion Strategy (HBR Press, 2024) First Professor in Residence and Chief Innovation Consultant at General Electric; former Marvin Bower Fellow at Harvard Business School Prior faculty at Harvard Business School, INSEAD (Fontainebleau), and the Indian Institute of Management Ahmedabad Inducted into the Academy of Management Journals’ Hall of Fame; HBR contributor with multiple all-time top-50 best-selling articles Biography Vijay Govindarajan has one central argument: that managing today’s performance and inventing tomorrow’s business require fundamentally different logic, and that running both inside one organisation is the hardest problem in strategy. His Three-Box Solution – now four decades in development at Dartmouth’s Tuck School of Business – gives executives a structural answer. Box 1 is the discipline of running the present core at peak efficiency. Box 2 is the harder discipline of letting go of practices, assumptions, and investments that made the organisation successful but will impede what comes next. Box 3 is the work of creating the future from genuinely non-linear ideas. The concept of reverse innovation, which VG introduced in his 2009 HBR article co-authored with GE’s CEO Jeff Immelt, extended this thinking to global strategy. Rather than adapting developed-world solutions for emerging markets, VG argued that innovation should begin in the developing world – where constraints force ingenuity – and then move upward. Harvard Business Review later named reverse innovation one of the Great Moments in Management in the Last Century. His most recent book, Fusion Strategy (HBR Press, 2024), addresses the AI disruption challenge directly – not in the abstract, but for a specific set of organisations. The three-quarters of global GDP produced by industrial and asset-heavy companies has yet to be transformed by digital technology. VG’s argument is that these companies must fuse their physical product strength with AI-powered, real-time data intelligence – or be eclipsed by digital-native rivals who will. It is the most commercially urgent application of his frameworks to date. VG served as GE’s first-ever Professor in Residence and Chief Innovation Consultant from 2008 to 2010, developing these ideas under operational conditions inside one of the world’s most complex industrial organisations. He is a two-time McKinsey Award winner in Harvard Business Review, a former Marvin Bower Fellow at Harvard Business School, and was inducted into the Thinkers50 Hall of Fame in 2019 – the only management thinker to receive Thinkers50 Distinguished Achievement Awards in two separate categories. Key speaking topics The Three-Box Solution: managing present, past, and future simultaneously Reverse innovation and emerging-market growth strategy Fusion Strategy: AI, real-time data, and the industrial competitive frontier Business model reinvention in established organisations Innovation execution inside large corporations Global strategy and cross-border competitive advantage Scenario planning and strategic foresight Ideal for CEOs and executive teams of established or asset-heavy industrial companies facing digital disruption Chief Strategy Officers and heads of corporate innovation managing tension between core business performance and growth investments Boards and senior leadership teams evaluating long-term portfolio strategy against near-term performance pressure Global organisations with significant emerging-market presence or expansion ambitions Audience outcomes A working understanding of the Three-Box Solution and how to apply its logic to their organisation’s specific resource allocation, governance, and portfolio decisions A clear framework for identifying which current practices are protecting value versus those quietly preventing the next phase of growth A strategic lens for evaluating how AI and real-time data can be fused with their company’s physical product or service base to generate competitive advantage Recognition of the specific organisational tensions – in staffing, structure, incentives, and culture – that prevent innovation from scaling inside established businesses Practical language for taking the strategy-versus-innovation conversation to board level with greater precision and less abstraction

Why organisations work with Uri Levine Two billion-dollar exits in the same category give him a working method, not a single-case story. Waze and Moovit were sold to Google and Intel using the same problem-first discipline he now teaches. His handbook Fall in Love with the Problem, Not the Solution sets out a usable operating system for early-stage product, fundraising and hiring decisions. Steve Wozniak called it a bible for entrepreneurs. An active portfolio of 20-plus board seats and 50-plus advisory roles keeps his perspective current. He is reading live cap tables and product roadmaps, not recycling a 2013 exit. Levine teaches inside corporates as well as startups. The framing translates for innovation leaders trying to make corporate venturing and intrapreneurship behave more like founder-led businesses. Biography highlights Co-founder of Waze, acquired by Google in 2013 for approximately $1.1 billion. Early investor and board member at Moovit, acquired by Intel in 2020 for approximately $1 billion. Author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs (BenBella, 2023). Adjunct Professor of Entrepreneurship and Professor of Practice at IE University. Founder, chairman or board member at Pontera, FairFly, Refundit, SeeTree, Fibo and others; former Chairman of Zoomcar; independent board member at Infosys. Forbes contributor; interviewed in The New York Times, CNBC, Bloomberg and Fox News. Biography Waze and Moovit were built on the same wager. Drivers and commuters were the source of the data, the product, and the network effect, and the problem worth solving was the daily friction of getting somewhere. Google paid roughly $1.1 billion for the first company in 2013. Intel paid roughly another billion for the second in 2020. The method behind both exits is what Uri Levine now teaches. Fall in Love with the Problem, Not the Solution, published by BenBella in 2023, is the operating handbook he wrote for founders and the executives funding them. Steve Wozniak called it a bible for entrepreneurs. It covers product-market fit, fundraising, hiring, scaling internationally and exit decisions, treated as a sequence of choices a founder can get right or wrong. The portfolio behind the writing keeps the material current. Levine has founded nine companies, sat on roughly twenty boards including Infosys and HERE, and advised more than fifty startups. He chaired Zoomcar through its public listing in 2023 and returned as strategic and financial advisor in 2024. He teaches the same approach as Adjunct Professor of Entrepreneurship at IE University and runs a workshop on building unicorns. For corporate audiences the value is structural. Innovation pipelines stall when teams pick solutions before they have stress-tested the problem. Levine’s argument, and the discipline behind it, gives senior leaders a way to challenge that habit inside their own organisations, whether they are running a venture arm, a transformation programme or a category business losing ground to insurgents. Key speaking topics Disruptive innovation and category creation Problem discovery and product-market fit Entrepreneurship and scaling to unicorn status Fundraising and investor strategy Corporate innovation and intrapreneurship Mobility and the future of transportation Founder leadership through hypergrowth Ideal for Founders and CEOs of growth-stage and scale-up businesses Corporate innovation, venture and transformation leaders Investors, LPs and board directors evaluating early-stage portfolios Senior leadership teams in incumbent categories under disruption pressure Audience outcomes A working test for whether a problem is large enough and clear enough to build a company around. Specific lessons from inside two unicorn exits on hiring, fundraising, international expansion and timing the sale. The mistakes Levine has watched founders and corporate innovators repeat across fifty advisory engagements, and how to spot them earlier. A sharper frame for board-level conversations about which bets to back, which to kill, and when to pivot.

Why organisations work with Tyler Brule He has built, sold, and continued to build international media brands across more than two decades, with Wallpaper* sold to Time Inc and Monocle scaled into print, radio, retail and bureaux across multiple cities. His agency Winkreative has shaped the visual and editorial identity of Swiss International Air Lines, Prada, American Express, BlackBerry, Bally and others, giving him a practitioner’s view on brand systems rather than a commentator’s. He offers a direct point of view on why print, physical retail, and curated journalism continue to command paying customers when the industry consensus says they should not. His Monocle platform reports from cities around the world on business, design, urbanism and soft power, giving senior audiences a global perspective grounded in on-the-ground reporting, not desk research. Biography highlights Founder of Wallpaper* (1996), sold to Time Inc in 1997. Founder of Winkreative (1998), a branding agency with clients including Swiss International Air Lines, Prada, American Express, Bally, Lexus, BlackBerry and Sky News. Founder, chairman and editor-in-chief of Monocle, launched in February 2007. Launched Konfekt in 2020, a Zurich-based quarterly aimed at female readers in English and German. Long-running “Fast Lane” columnist at the Financial Times Weekend. Recipient of the British Society of Magazine Editors’ Lifetime Achievement Award. Biography In 1996, a Canadian journalist recovering from a sniper injury sustained while reporting in Afghanistan took a small business loan and launched a style and design magazine. Wallpaper* became one of the defining publishing launches of the 1990s and was sold to Time Inc within a year. Most editors do this once. Brule did it twice. The second time, in 2007, the conditions were worse. Print was contracting and digital advertising was eating the industry. Monocle launched into that market as a global affairs, design and business title with high cover prices, physical retail shops, and bureaux in cities including Zurich, Tokyo and Hong Kong. It is now a media brand spanning print, Monocle 24 radio, online, retail, and Konfekt, a Zurich-based women’s title launched in 2020 for English and German-speaking markets. Alongside the publishing work, Winkreative has shaped the brand and editorial identity of Swiss International Air Lines after the collapse of Swissair, and worked with Prada, American Express, Bally, Lexus, BlackBerry, and others. That practitioner experience sits behind his commentary: he has actually built the kind of brand systems most speakers describe from the outside. For senior buyers, his value is a specific, contrarian point of view on where attention, loyalty, and paying audiences actually live, supported by a Monocle reporting platform that covers cities, soft power and consumer culture from bureaux on three continents. The British Society of Magazine Editors’ Lifetime Achievement Award sits in that context: recognition of a body of work in an industry that has consolidated around platforms he refused to use. Key speaking topics Brand building in saturated categories The future of media and paid content Design as commercial infrastructure Cities, soft power and the urban consumer Entrepreneurship in declining industries Editorial and customer experience Global trends and consumer culture Ideal for Boards and executive teams in consumer, luxury, media, hospitality, travel and retail Chief marketing, brand and customer officers reviewing brand identity and customer experience Founders and investors building category-defining consumer brands After-dinner and moderation work for senior international audiences Audience outcomes A practitioner’s view on what makes a brand worth paying for, drawn from Wallpaper*, Monocle and Winkreative A clearer sense of where attention and loyalty are actually building in consumer markets, not where the industry says they are A global, city-by-city read on design, retail and consumer behaviour, sourced from Monocle’s reporting bureaux A founder’s account of building media and brand businesses that run against the direction of their industry

Why organisations work with Tony Fernandes The AirAsia acquisition – a loss-making airline bought for one Malaysian ringgit and turned profitable within two years – is not an anecdote; it is a live case study in the structural conditions required to make a low-cost model work, and Fernandes can examine its mechanics from the inside His experience running Capital A across aviation, fintech (BigPay), logistics (Teleport), and digital platforms gives him direct exposure to the question of whether and how a low-cost operating logic translates to adjacent categories; a question most diversifying businesses cannot answer from first-hand evidence He operated through several serious crises – the QZ8501 crash, the COVID-19 near-collapse of the aviation industry, and regulatory probes. He can speak to crisis leadership and institutional transparency from personal rather than theoretical experience His trajectory from accountant to entrepreneur, with career foundations at Virgin and Warner Music, gives him the financial fluency to discuss growth strategy at a structural level, not just as an inspirational narrative Named Forbes Asia Businessman of the Year (2010) and included in the TIME 100 (2015), providing credibility with senior international audiences Biography highlights Co-founder of AirAsia; acquired the airline in 2001 for MYR1 and MYR40 million in debt; turned it profitable within two years CEO of Capital A Berhad, the investment holding company whose portfolio spans aviation, logistics (Teleport), fintech (BigPay), and digital travel platforms Educated at the London School of Economics; Fellow of the Association of Chartered Certified Accountants; member of the Institute of Chartered Accountants in England and Wales Career foundations at Virgin Communications (financial controller) and Warner Music Group (VP Southeast Asia) Forbes Asia Businessman of the Year (2010); included in TIME magazine’s TIME 100 list (2015) Commander of the Order of the British Empire (CBE), conferred 2011; Commander of the Legion d’Honneur, awarded by the French government Author of Flying High (2017), an account of the AirAsia model and the entrepreneurial decisions behind it Biography Building a low-cost business is a specific discipline, not a general management philosophy. It requires a structural commitment to cost architecture that most organisations talk about but few maintain under the pressure of growth, competition, and investor expectations. The question of how that discipline is designed, defended, and scaled is one of the most practically useful strategic questions a senior leadership team can work through. And Tony Fernandes has lived it across one of the most scrutinised business turnarounds in Asian commercial history. Fernandes acquired AirAsia in December 2001 alongside three co-founders, taking on a government-linked airline carrying MYR40 million in debt. Within two years it was profitable. Within a decade it was Asia’s largest low-cost carrier by passengers carried, operating across multiple regulatory environments with a model that held its structural logic even as the network grew. The mechanics of that – cost discipline, people culture, regulatory negotiation, market sequencing – are what he brings to a conversation. His broader career adds analytical weight. Trained as an accountant at the London School of Economics and ACCA-qualified, he built his early career at Virgin Communications and as VP Southeast Asia at Warner Music before entering aviation. That foundation in financial control, combined with the scale of what he subsequently built, gives him a capacity to speak about growth strategy at the level of structure rather than story. The post-aviation chapter matters too. Capital A’s evolution from an airline group into a holding company spanning fintech, logistics, and digital travel platforms represents a live experiment in whether a low-cost operating logic can be applied beyond the category that originated it. Forbes Asia named him Businessman of the Year in 2010; he appeared on TIME magazine’s TIME 100 list in 2015. The CBE and Commander of the Legion d’Honneur reflect the international reach of what AirAsia built. Key speaking topics Low-cost business model design and defence Business turnaround and commercial restructuring Scaling across regulated, multi-market environments Entrepreneurial decision-making under constraint Crisis leadership and institutional transparency Diversification strategy and platform business models Southeast Asian market growth and aviation industry transformation Ideal for CEOs and boards of growth-stage or expanding businesses wrestling with cost discipline at scale Strategy and transformation leaders in capital-intensive or regulated industries Entrepreneurs and founders preparing for multi-market expansion Senior teams in aviation, logistics, travel, and adjacent industries benchmarking against proven low-cost operators Audience outcomes A structural understanding of what makes a low-cost business model sustainable, not as a cost-cutting exercise but as an operating architecture A clearer framework for thinking about diversification: when the core model’s logic translates to adjacent categories and when it does not Practical reference points from AirAsia’s expansion for organisations navigating multi-market regulatory complexity A more grounded view of crisis leadership: what transparency and accountability look like in practice when institutional reputation is at stake Sharper thinking about the relationship between people culture and commercial performance in high-growth, low-margin environments

Why organisations work with Tim Sanders He sits inside G2’s data on how millions of business buyers actually evaluate and adopt software, which gives his AI commentary an evidence base most keynote voices do not have. His Harvard Business School Digital Data Design Institute fellowship pairs that operator view with formal research on AI and digital innovation, so the argument lands with both the CIO and the CFO. He has run the playbook before: as Yahoo!’s Chief Solutions Officer through the original platform shift, and at Upwork on digital transformation and talent strategy, he has lived the gap between platform promise and operating reality. Five books, including the New York Times bestsellers “Love Is the Killer App” and “The Likeability Factor,” give him a thirty-year track record of translating shifts in how technology changes commercial behaviour into language operators can use. “Dealstorming” gives sales and revenue audiences a structured method for unsticking high-value deals, named in case studies at Yahoo!, CareerBuilder, Regus, and Conde Nast. Biography highlights Chief Innovation Officer at G2, the world’s largest software marketplace Executive Fellow, Digital Data Design Institute at Harvard Business School Former Chief Solutions Officer at Yahoo! and head of Yahoo’s in-house think tank Former Vice President of Client Strategy at Upwork Author of five business books, including New York Times bestsellers “Love Is the Killer App” and “The Likeability Factor” Author of “Dealstorming,” with referenced sales work at Yahoo!, CareerBuilder, Regus, and Conde Nast Biography The hard problem inside most AI programmes is no longer the model. It is the operating decision: which workflows to rebuild, which software to back, which vendors are quietly underdelivering. Tim Sanders works on exactly that question, with two unusual vantage points behind him. The first is G2, where he is Chief Innovation Officer. G2 holds the largest first-party dataset on how business buyers evaluate software, which gives him a live read on what is actually being bought, abandoned, and renewed across the SaaS and AI stack. The second is Harvard Business School’s Digital Data Design Institute, where he is an Executive Fellow translating research on AI and digital innovation into material business leaders can act on. Earlier in his career, he was Chief Solutions Officer at Yahoo! during the original web platform shift and led its internal think tank. He went on to serve as Vice President of Client Strategy at Upwork, working with enterprises on digital transformation and the talent side of technology change. That sequence of operator roles is what gives his keynote work its bite: he has been the executive on the receiving end of the slide that says “AI will change everything.” He has also written through every one of these shifts. “Love Is the Killer App” and “The Likeability Factor” became New York Times bestsellers and remain mainstays of corporate reading lists. “Dealstorming” is used by sales organisations as a structured method for breaking through high-value deal blockers, with named work at companies including CareerBuilder, Regus, and Conde Nast. Key speaking topics AI adoption and return on AI for the enterprise Software buying behaviour and the SaaS market Sales strategy and revenue collaboration Customer experience and modern buyer behaviour Digital transformation and the future of work Leadership in technology-driven organisations Ideal for CEOs, CIOs, CDOs, and Chief AI Officers running enterprise AI programmes CROs, CCOs, and sales leadership teams under pressure on revenue productivity Boards and ExCo sessions weighing AI capital allocation and software portfolio decisions SaaS, technology, and professional services organisations rethinking go-to-market in an AI buyer environment Audience outcomes A clear read on where enterprise AI adoption actually is, based on first-party SaaS buyer data rather than vendor narrative A sharper view of which AI use cases are creating measurable operating advantage and which are stuck in pilot Practical moves for sales and revenue teams to work with, not against, an AI-augmented buyer A repeatable method for breaking through stalled high-value deals through cross-functional collaboration Renewed confidence at the leadership level that AI strategy is a decision domain, not a technology domain

Why organisations work with Stuart Rose He has run a defensive takeover at the highest level in British retail. M&S beat Sir Philip Green’s bid in 2004 with Rose as chief executive, three weeks into the job. He turned Arcadia around and sold it for over £800m, then took on the M&S turnaround the same decade. Two CEO-led recoveries in adjacent businesses, a year apart. He authored the 2015 Better Leadership for Tomorrow review for the Department of Health, the standing reference document on why NHS hospital leadership underperforms and what to do about it. Plan A at M&S was the first time a FTSE retailer treated sustainability as a board strategy with capital attached, not a CSR report. Rose committed £200m and signed his top suppliers in private before launch. Sits in the House of Lords as Baron Rose of Monewden and chaired Ocado Group from 2013 to 2021. Buyers get a perspective shaped by both governance and operating accountability. Biography highlights Former Chief Executive (2004 to 2008) and Executive Chairman (2008 to 2011) of Marks & Spencer. Former Chairman of Ocado Group (2013 to 2021) and Chairman of Asda (2021 to 2024), with day-to-day executive leadership at Asda from September 2024. Former Chief Executive of Arcadia Group, Argos, Booker plc and Burton Group. Author of the 2015 NHS leadership review commissioned by the Secretary of State for Health, Better Leadership for Tomorrow. Knighted in the 2008 New Year Honours for services to retail and corporate social responsibility. Conservative life peer: Baron Rose of Monewden, created 2014. Biography Marks & Spencer was three weeks into a hostile bid from Sir Philip Green when Stuart Rose was appointed chief executive in May 2004. The defence held. What followed was a six-year programme that restored profit, rebuilt the supply base, and put sustainability at the centre of the operating plan rather than the CSR report. Plan A launched in 2007 with 100 commitments across climate, waste, raw materials, fair partnership and health. The framing was deliberately blunt: there is no Plan B. £200m of capital was committed up front, and the largest M&S suppliers were briefed privately before launch so the public commitment was already operationally backed. The retail track record runs deeper than M&S. As chief executive of Arcadia from 2000, he led the turnaround that culminated in the £800m sale of the group in 2002. Earlier, he ran Argos, Booker plc, where he engineered the merger with Iceland to form the Big Food Group and the Burton Group. The 2015 NHS leadership review for the Department of Health applied the same operating discipline to a non-commercial setting, with 19 recommendations on talent, accountability and visible frontline leadership. He chaired Ocado Group from 2013 to 2021 and took the chair at Asda in November 2021, stepping into executive responsibilities in September 2024 to stabilise the business. He sits in the House of Lords as Baron Rose of Monewden. Key speaking topics Turnaround leadership in large consumer businesses Defended takeover bids and board response Sustainability as an operating strategy Public sector reform and NHS leadership Corporate governance and the chair role UK retail and the future of the high street Ideal for Boards and chairs of large consumer or retail businesses are going through performance recovery Public sector leadership audiences responsible for hospital, trust or system reform CEO and CFO offsites where the agenda is restoring investor and workforce confidence Sustainability and ESG forums where the audience is past narrative and into capital allocation Audience outcomes A working account of how a defended takeover changes board behaviour and the CEO calendar in the first 90 days. The decisions behind Plan A, including how Rose secured supplier alignment before public launch. A clear view of why NHS leadership underperforms and which of the 2015 review recommendations still apply. The chair’s perspective on when to intervene executively and when to hold back, drawn from the Ocado and Asda chairmanships.

Why organisations work with Steven van Belleghem His Diamond in the Rough framework addresses a specific, documented paradox: Bain research shows 80% of CEOs consider their company customer-centric; only 8% of customers agree. Van Belleghem gives executive teams a precise diagnosis for this failure and a structured path out of it, not a motivation to try harder. His six books spanning the shift from social commerce (The Conversation Manager) through AI’s impact on customer relationships (Customers the Day After Tomorrow) to the execution problem (A Diamond in the Rough) mean audiences arrive with context. The keynote becomes a working session rather than a first exposure. His investor position in Hello Customer, an AI-driven customer experience platform, means his claims about AI and CX come from operational skin in the game, not conference-circuit commentary. He makes AI relevant to commercial and marketing leaders without requiring a technology background, situating AI investment specifically in terms of what it does to customer expectations and competitive differentiation. His thinking has been tested in front of organisations where customer experience is not an internal initiative but a revenue-critical priority: Disney, Mastercard, Heineken, Rabobank, Airbus and Salesforce are among his documented client base. Biography highlights Adjunct Professor of Marketing at Vlerick Business School; guest lecturer at London Business School Author of six international bestselling books on customer experience, including When Digital Becomes Human, Customers the Day After Tomorrow, The Offer You Can’t Refuse, and A Diamond in the Rough: over 150,000 copies sold in seven languages A Diamond in the Rough featured by Forbes as the #1 pick in its Top 10 must-read business books for 2024 Co-founder of Nexxworks, a global innovation and inspiration agency, and Snackbytes, a creative content agency Investor in Hello Customer (AI-driven CX platform) and iO Digital Board director of Plan International Belgium Clients include Disney, Mastercard, Heineken, Booking.com, Rabobank, Airbus, Salesforce and Google; regular keynote speaker at Oslo Business Forum Biography Research by Bain puts a number on one of the most persistent problems in commercial strategy: 80% of CEOs describe their company as customer-centric; only 8% of customers agree. Steven van Belleghem has spent twenty years studying that gap: why it exists, why it persists despite genuine investment, and what it actually takes to close it. His six books trace the problem across different phases of digital change. The Conversation Manager addressed the shift toward social and conversational commerce. When Digital Becomes Human made the case that automation, done right, creates more space for meaningful human contact, not less. Customers the Day After Tomorrow mapped how AI would reshape customer expectations before most organisations had an AI strategy to speak of. A Diamond in the Rough, recommended by Forbes as the #1 business book of 2024, takes the execution problem head-on: over 100 concrete actions for organisations that have the ambition but are stuck at the intention stage. Van Belleghem is Adjunct Professor of Marketing at Vlerick Business School and a guest lecturer at London Business School. He co-founded Nexxworks, an inspiration agency that runs global innovation tours for executive teams, and is an active investor in Hello Customer, an AI-driven customer experience platform. These are not decorative credentials, they place his arguments in direct contact with the operational realities he describes. His work is directly relevant to organisations facing a specific commercial pressure: AI is accelerating the baseline of what customers expect, and the companies that win on experience do so through culture and execution discipline, not technology spend alone. That argument has been made in front of audiences at Oslo Business Forum and tested with client organisations including Disney, Mastercard, Heineken, Rabobank, Airbus and Salesforce. Key speaking topics Customer experience strategy and execution Customer-centric culture and organisational behaviour AI and the future of customer relationships Digital transformation and competitive baseline The gap between CX ambition and CX delivery Long-term customer value and loyalty strategy Human experience in an automated world Ideal for Chief Marketing Officers and Chief Customer Officers leading experience transformation Commercial leadership teams where customer retention and loyalty are revenue-critical Executive and board-level audiences shaping digital and AI investment strategy Organisations that have invested in CX programmes and are not seeing the returns they expected Audience outcomes A specific framework for diagnosing the gap between customer-centric intention and customer-felt reality Clearer understanding of how AI is raising the competitive baseline for customer expectations – and what that means for strategy now Concrete, actionable steps for embedding customer culture at an organisational level, beyond the leadership team A reframe of digital investment: technology as a means to better human relationships, not a substitute for them A shared language for leadership teams to discuss CX execution failure without attributing it to effort or intent

Why organisations work with Steve Blank Co-creator of the Lean Startup methodology, the operating logic most corporate innovation programmes are now built on, taught by the person who designed it. His Lean LaunchPad curriculum became the National Science Foundation’s I-Corps, now the standard for commercialising research at the NSF, NIH and U.S. Department of Energy. Co-founder of Stanford’s Hacking for Defense programme and the Gordian Knot Center for National Security Innovation, with direct experience deploying innovation methodology inside the U.S. defence and intelligence community. Twenty-one years inside eight Silicon Valley startups, with four IPOs including E.piphany. He built what he teaches before he taught it. Named one of 12 Masters of Innovation by Harvard Business Review and listed on the Thinkers50 global ranking of management thinkers. Biography highlights Adjunct Professor at Stanford University and Senior Fellow for Entrepreneurship at Columbia University. Author of The Four Steps to the Epiphany, The Startup Owner’s Manual, and Hacking for Defense: Innovation Doctrine. May 2013 Harvard Business Review cover story, “Why the Lean Start-Up Changes Everything,” defined the field. Co-founder of Stanford’s Gordian Knot Center for National Security Innovation; served on the Defense Business Board and the U.S. Navy’s Science and Technology Advisory Board. Lean LaunchPad class taught at 75+ universities globally; Hacking for Defense at 70+, with more than 70 dual-use startups and over $350 million in follow-on funding. Eight Silicon Valley startups across 21 years, four IPOs, including E.piphany, Zilog, MIPS and SuperMac. Biography Startups search for a business model. Large companies execute one. Conflating the two is what makes most corporate innovation programmes underperform: they apply planning, forecasting and accountability tools designed for known businesses to activities that are inherently exploratory. Steve Blank’s argument, developed across two foundational books and a 2013 Harvard Business Review cover story, is that innovation has to be run as a managed discipline with its own operating logic. The Lean Startup methodology he co-created treats new ventures as a search process, where customer development, hypothesis testing and minimum viable products replace the business plan as the primary instrument of decision-making. His credibility on this is built from doing the work, not just teaching it. He spent 21 years inside eight Silicon Valley startups, four of which went public, including E.piphany. He then took the same methodology into the U.S. federal system: his Lean LaunchPad curriculum was adopted by the National Science Foundation as I-Corps, now the standard for commercialising research at the NSF, NIH and Department of Energy. His Hacking for Defense programme, co-founded at Stanford with Joe Felter and Peter Newell, has produced more than 70 dual-use startups and over $350 million in funding. He teaches at Stanford, Columbia and Berkeley, advises the Department of Defense, and co-founded Stanford’s Gordian Knot Center for National Security Innovation. Harvard Business Review has named him one of 12 Masters of Innovation; Thinkers50 ranked him among the global top 50. The reason corporate audiences book him is straightforward: he is one of very few people who has built innovation processes that work inside the most rigid bureaucracies in existence, and he can show a senior team how to do the same. Key speaking topics Lean Startup methodology Corporate innovation at scale Customer development and business model search Entrepreneurship Disruption and incumbent response Innovation inside government and defence Ideal for Chief Innovation Officers and corporate venture leaders Boards and executive teams designing or resetting innovation programmes Government and defence leaders responsible for technology adoption and commercialisation Founders, scale-up CEOs and corporate accelerator leadership Audience outcomes A working distinction between executing a known business model and searching for a new one, with the implications for how each should be resourced, measured and led. The operating logic behind customer development, hypothesis testing and minimum viable products as decision-making instruments inside large organisations. Examples from the Lean LaunchPad, NSF I-Corps and Hacking for Defense programmes showing how the methodology has been deployed at federal scale. A diagnostic for why most corporate innovation programmes produce pilots and proofs-of-concept without commercial outcomes.