Business Strategy & Growth
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Most organisations are better at spotting confirmed talent than undervalued talent, and better at celebrating success than questioning why it happened. The result is predictable. They overpay for proven names, miss the people and ideas that would actually move performance, and slide into complacency the moment a strategy starts working.
Most innovation programmes recycle the same playbook the rest of the sector is already running. Pilots multiply, budgets grow, and yet the new ideas look suspiciously like the old ones with a fresh interface. The harder question is how to import a working answer from outside your industry without breaking what already works inside it.
Strategies fail inside organizations, not in boardrooms. The discipline of getting things done – deciding who is accountable for what, how decisions actually get made, and which leaders are ready for which roles – is rarely built with the same rigour as the strategy itself. Companies that grow consistently over time are not better strategists; they have more deliberate processes for turning direction into action at every level of the organization.
A failing asset arrives with the brand already broken, the press already hostile, and the workforce already demoralised. The leader has weeks, not quarters, to stabilise operations and rebuild commercial credibility before the writedown becomes terminal. Most executives have never operated under that combination of public scrutiny, political stakeholders and live customer flow.
Pricing power is eroding while procurement teams ask harder questions and clients are quicker to defect. Sales and account leaders know the answers cannot only be sharper discounts or more meetings. The unresolved tension is how to hold value, run conversations that decide deals, and keep customers loyal when every competitor sounds the same.
Most strategic planning is a structured form of imitation. Organisations benchmark against competitors, adopt industry best practice, and optimise for positions that rivals are already occupying. The result is competitive intensity without competitive advantage. The question no strategy process forces a leadership team to answer is whether the thing they are building is genuinely new – or just expensive to copy.
Most large organisations have run the obvious growth plays already. Pricing power is eroding, products are being matched within months, and incremental improvement no longer moves the market. The harder question is where to place the next bet so customers, talent, and capital choose you without hesitation.
Most large organisations are built to deliver predictable results. That design becomes a liability when disruption is the operating climate rather than a passing storm. Budget cycles, governance structures, and executive incentives all protect today’s business model, often at the direct expense of the next one. The companies that get displaced are rarely short of resources. They are short of the architecture to reinvent continuously while still running the core.
Brand and purpose claims have outrun the operating reality behind them. Customers, employees and regulators now test whether a stated purpose actually shapes pricing, supplier choice, product design and the way leaders behave under pressure. The work for senior teams is to make the brand promise legible inside the business, not just in the campaign.
Most leadership teams plan in linear increments while the technologies reshaping their industry compound exponentially. The gap between the speed of internal decision making and the speed of external change is where incumbents lose. The question is no longer whether to act on AI, robotics, biotech and space, but how to redesign the operating model so the organisation can place serious bets without breaking itself.
Most large companies can run innovation labs. Few can turn them into commercial advantage. The gap between emerging technology and a working operating model is where boards lose ground to faster competitors.
Boards in capital-intensive industries are being asked to decarbonise on a political timetable, fund the transition through volatile commodity cycles, and stay supplied through a fracturing energy map. The textbook answers stop working when the gas comes from a sanctioned country and the renewables build-out lags the policy commitment. Few people have made these decisions at the scale of a national champion, with sovereign and shareholder pressure on both sides.