Business Strategy & Growth speakers

Why organisations work with Marcel Corstjens His research in MIT Sloan Management Review demonstrated that the largest FMCG companies (i.e. those spending over a billion dollars annually on R&D) see no appreciable sales return from that investment; only marketing spend correlates with revenue. This directly challenges how most consumer goods leadership teams allocate their growth budgets. The Mindspace and Shelfspace framework from Store Wars gives manufacturers and retailers a shared, precise language for the power dynamics that determine who controls the end consumer: still the most widely adopted conceptual map of that relationship, translated into five languages. His Harvard Business Review research showed that retail internationalisation does not reliably improve revenue or profit margins, and that home market strength is the primary driver of commercial performance: a finding that reshapes how boards evaluate international expansion decisions. His “Newtonian versus Lorenzian” innovation typology distinguishing companies that invest heavily in broad R&D from those that make small, targeted bets, gives commercial leaders a practical diagnostic for where innovation spending is being wasted at scale. He has consulted directly for Unilever, Heineken, Novartis, Roche, PepsiCo, and Cadbury Schweppes, giving him practical fluency across both FMCG and pharmaceutical commercial strategy that few academics can match. Biography highlights Emeritus Professor of Marketing and the Unilever Chaired Professor of Marketing, Emeritus, at INSEAD; visiting professor at Cornell and Stanford universities PhD, University of California, Berkeley; doctoral dissertation awarded first prize by the American Marketing Association Author of Store Wars: The Battle for Mindspace and Shelfspace (J. Wiley & Sons, 1995; second edition 1999; translated into French, Japanese, Russian, Portuguese, and Spanish) Co-author of “Retail Doesn’t Cross Borders” (Harvard Business Review, 2012) and “The Promise of Targeted Innovation” (MIT Sloan Management Review, 2019) Research published in Marketing Science, Management Science, Journal of Marketing, and Journal of Marketing Research; featured in The Economist Creator and director of the INSEAD Storewars senior executive programme for the consumer goods industries Biography The commercial relationship between consumer goods manufacturers and retailers is contested, high-stakes, and widely misread. Marcel Corstjens, Unilever Chaired Professor of Marketing Emeritus at INSEAD, has spent four decades researching where that contest is actually won and lost, and his findings consistently challenge what companies believe about their own growth strategies. His book Store Wars: The Battle for Mindspace and Shelfspace, co-authored with Judith Corstjens and published by J. Wiley & Sons, introduced the Mindspace and Shelfspace framework: the idea that the strategic contest between manufacturers and retailers is a battle for control of two distinct assets, these being the consumer’s mental availability and the product’s physical presence in store. Translated into five languages and taught through the INSEAD Storewars senior executive programme he created and directed, the framework became the most widely adopted analytical tool for understanding manufacturer-retailer power dynamics in FMCG. His research has repeatedly overturned the conventional logic of large consumer goods companies. Work published in MIT Sloan Management Review with Gregory Carpenter of Kellogg and Tushmit Hasan of UT Austin showed that the biggest FMCG brands (i.e. those investing more than a billion dollars annually in R&D) see no measurable sales return from that outlay. Research published in Harvard Business Review with Rajiv Lal of Harvard Business School demonstrated that retail internationalisation does not reliably improve revenue or profit margins; home market performance is the primary driver. Both findings run counter to assumptions embedded in how most FMCG leadership teams set strategy. Corstjens holds a PhD from the University of California, Berkeley, where his doctoral dissertation received first prize from the American Marketing Association. He has been a visiting professor at Cornell and Stanford, and has consulted for Unilever, Heineken, Novartis, Roche, PepsiCo, and Cadbury Schweppes, among others. His research has appeared in Marketing Science, Management Science, Journal of Marketing, and Journal of Marketing Research, and has been featured in The Economist. Key speaking topics Manufacturer-Retailer Power Dynamics Marketing Strategy in FMCG Innovation Investment and Commercial Return Brand Strategy and Private Label Competition Retail Internationalisation and Global Growth Marketing Resource Allocation Marketing Strategy in the Pharmaceutical Industry Ideal for Chief Marketing Officers and commercial strategy leaders in consumer goods companies Senior executive teams in FMCG and pharmaceutical businesses facing stalled revenue growth Retail leadership teams navigating the competitive dynamics of private label and supplier relationships Executive education programmes for senior FMCG, retail, or pharmaceutical audiences Audience outcomes A clear analytical framework under both Mindspace and Shelfspace for diagnosing where control of the manufacturer-retailer relationship is being lost and what to do about it Evidence-based reappraisal of whether current R&D and innovation investment is actually driving revenue, or consuming capital without commercial return Practical criteria for assessing whether a retail internationalisation strategy is likely to deliver or destroy shareholder value Sharper understanding of how private label competition is reshaping the power balance between retailers and brand manufacturers, and what manufacturers can do to respond A working distinction between “Newtonian” and “Lorenzian” approaches to innovation investment, and which is appropriate at which scale

Why organisations work with Marina Díaz Ibarra She has run a regional consumer technology business at scale, leading Mercado Libre’s Argentina, Chile and Peru operation as General Manager, so her view of digital growth is built from operating P&L, not consultancy. She built and exited a digital transformation company, Wolox, which Accenture acquired in 2021, giving her a working view of how incumbents actually buy and absorb innovation. She sits on the boards of Nasdaq-listed AgileThought, Rotoplas, Gentera and IFC (World Bank) portfolio companies, so she can speak to how boards across Latin America are framing AI, fintech and risk decisions. Her advisory work with Bitso, the largest crypto exchange in Latin America, and Jumex gives her live exposure to fintech, blockchain and consumer brand strategy in volatile markets. She wrote “Un mundo sin jefes” (Conecta, 2021), a candid book on executive life and self-leadership, which makes her credible on the human side of transformation as well as the technology side. Biography highlights General Manager for Argentina, Chile and Peru at Mercado Libre, 2015 to 2017. Managing Director of Wolox, the digital product and transformation firm acquired by Accenture in 2021. Earlier global roles at Nike (Emerging Markets Apparel), Under Armour (Global Senior Product Manager), Unilever (Dove, Latin America) and Puratos. Board director of Rotoplas, Gentera (Banco Compartamos), AgileThought (Nasdaq) and IFC (World Bank) portfolio companies. Advisor to Bitso and Jumex. MBA from The Wharton School, University of Pennsylvania. Economics degree from Universidad Torcuato Di Tella. Master’s in Project Valuation from ITBA. Author of “Un mundo sin jefes” (Conecta, Penguin Random House, 2021). Biography Mercado Libre is the company that beat Amazon in Latin America. Marina Díaz Ibarra was the General Manager who ran its Argentina, Chile and Peru business between 2015 and 2017, at the point where mobile commerce, payments and logistics were converging into a single operating problem. That seat shapes how she thinks about digital growth: as a question of unit economics, talent and execution, not as a slide on disruption. After Mercado Libre, she moved to the other side of the table. As Managing Director of Wolox, she built a digital product company that helped incumbents in financial services, retail and consumer goods translate ambition into working software. Accenture acquired the business in 2021. The experience left her with a precise view of where corporate transformation programmes break down, and what makes the small number that work different. Her earlier career was inside the brand machinery of Unilever, Nike, Under Armour and Puratos, with regional and global roles spanning Latin America and the United States. That background, combined with an MBA from Wharton and an economics training from Universidad Torcuato Di Tella, gives her an unusual range: she can read a brand P&L, a venture cap table and a board pack with equal fluency. She now sits on the boards of Rotoplas, Gentera, Nasdaq-listed AgileThought and several IFC (World Bank) portfolio companies, and advises Bitso, the largest crypto exchange in Latin America. Her book “Un mundo sin jefes” (Conecta, 2021) put on record the human cost of running at executive speed and the discipline required to keep going. It is the part of the story that boards rarely talk about and that her audiences consistently respond to. Key speaking topics Digital transformation in incumbent businesses Exponential technologies and operating advantage E-commerce, omnichannel and mobile in emerging markets Fintech, blockchain and crypto in Latin America Board-level technology and innovation governance Customer experience and brand in a digital economy Self-leadership and executive resilience Ideal for Boards and executive committees framing AI, fintech and digital transformation decisions CEOs and CDOs of incumbents who have stalled between pilot and scaled deployment CMOs and customer experience leaders rebuilding around digital and mobile commerce Senior leadership audiences in Latin America, the United States and EMEA looking for an operator view from the region Audience outcomes A clear-eyed account of what separates digital transformation programmes that scale from those that stall A working view of how Latin American operators have built consumer technology businesses against larger global incumbents Specific cases from Mercado Libre, Wolox and live board work in fintech, water, microfinance and technology services A frank perspective on the human and leadership cost of running at the pace transformation now demands

Why organisations work with Mark Adams He has run the operating side of digital change at scale, leading innovation inside VICE Media as it grew from print magazine into a multi-billion-dollar global youth media group. That is a sharply different vantage point from consultants who advise on transformation without running it. His earliest clients were Hollywood A-listers and global public figures, then global consumer brands. The result is a working understanding of how audiences, talent, and brand authority interact in algorithmic markets, which most digital strategists do not have. As Chairman of the AI Leadership Council, he spends his time fielding live questions from the public and senior leaders on how to use AI responsibly and commercially. The result is content built around the questions executives are actually asking, not the ones a slide deck assumes. He converts AI hype into specific operating choices: which capabilities to build internally, which to buy, which to ignore, and how to set the cultural conditions for adoption. Useful for boards and executive teams that feel busy on AI but not yet decisive. Biography highlights Senior Vice President and Head of Innovation, VICE Media, following the 2015 acquisition of his consumer-brand digital transformation business. Founder of the first digital transformation consultancy for celebrities and public figures, acquired by William Morris Endeavor. First Chief Digital Officer in the entertainment industry, appointed at WME. Chairman of the AI Leadership Council, convening senior AI practitioners to answer public and executive questions on AI. Named to the Sunday Times Top People in Britain, The Drum Digerati List, Debrett’s Top 10 Digital List, and the Silicon 60 Global Tech Entrepreneurs list. Profiled by The Guardian as a “Star of Tech City”. TEDx speaker with a TED talk reaching millions of views; forthcoming book Enter the Cult of Extreme Innovation, Penguin, 2026. Biography The first wave of AI in the enterprise was about pilots. The second is about whether large organisations can absorb the technology into the way they actually work. That gap, between AI capability and AI as operating reality, is the territory Mark Adams now spends most of his time inside. His route to that work is unusual. In 2003 he built the first digital transformation consultancy aimed at celebrities and public figures, advising A-list talent on how to operate in an internet-shaped media economy. The business was acquired by William Morris Endeavor, where he was installed as the entertainment industry’s first Chief Digital Officer. He then built a second business focused on consumer brand digital transformation, which VICE Media acquired in 2015. As Senior Vice President and Head of Innovation, he helped run the company through its expansion from a print title into a global youth media group. Today he chairs the AI Leadership Council, a panel of senior digital and AI practitioners who field questions from the public and from executives trying to make sense of the technology. The model is deliberate. Most AI commentary is one-directional. The Council works the other way, starting with the question the leader is asking and building the answer from operating practice. His forthcoming book with Penguin, Enter the Cult of Extreme Innovation, sits in the same territory: AI treated as a creative and commercial discipline rather than a topic. He has been named to the Sunday Times Top People in Britain, the Silicon 60 Global Tech Entrepreneurs list, The Drum Digerati and Debrett’s Top 10 Digital lists, and profiled by The Guardian as a “Star of Tech City”. The recognition matters less than the through-line: he has spent his career inside the institutions that have had to absorb digital change first, from celebrity talent to youth media, and is now working the same problem in AI. Key speaking topics AI adoption inside large organisations Digital transformation as operating change Brand building in algorithmic and AI-shaped markets Innovation as a managed practice Engaging younger audiences and youth-culture brands The cultural conditions for digital and AI change Ideal for Boards and executive committees moving from AI pilots to operating deployment Chief Marketing Officers and brand leaders rethinking brand in an AI and algorithm-led environment Chief Innovation, Digital and Transformation Officers responsible for execution, not just strategy Consumer-facing businesses trying to reach and retain younger audiences Audience outcomes A sharper read on which AI capabilities to build internally and which to buy or ignore Working language for translating AI between technical teams and senior decision-makers A practical sense of the cultural and operating conditions that determine whether AI investment pays back Specific reference points from inside VICE Media and from advising A-list talent on digital and AI shifts A frame for thinking about brand and audience in an algorithmically mediated market

Why organisations work with Mark Greeven He brings a working model of ecosystem competition built on close study of Alibaba, Tencent, Xiaomi and other Asian firms, not a Silicon Valley template. He has spent two decades inside Chinese innovation, which lets him translate what is happening in Asia into specific implications for European and North American boards. His “dual transformation” frame gives leadership teams a way to fund and govern the next growth engine without starving the current business. He has built what he advises others to build. He founded IMD China in Shenzhen, scaled it into a multi-million-dollar executive education business in three years, and co-directs IMD’s Future-Ready Enterprise programme with MIT Sloan. Thinkers50 has ranked him in 2023 and 2025 and described him as their “oracle for innovation in China,” and his recent HBR co-authored piece on Chinese AI was a finalist for the 2025 HBR Prize. Both give buyers a defensible third-party signal. Biography highlights Professor of Management Innovation at IMD; founder of the IMD China Initiative and of IMD China in Shenzhen. Co-director of three IMD programmes: Building Digital Ecosystems, Strategy for Future Readiness, and Future-Ready Enterprise (the last delivered jointly with MIT Sloan School of Management). Author of Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019), The Future of Global Retail (Routledge, 2021), and Business Ecosystems in China (Routledge, 2018). Co-author of “How Savvy Companies Are Using Chinese AI” (HBR, 2025), named a finalist for the 2025 HBR Prize. An earlier HBR piece was selected for HBR’s 10 Must Reads 2023. Ranked on the Thinkers50 list in 2023 and 2025; Thinkers50 Radar Class of 2017. Founder of cross-border programmes earlier in his career, including the Chinese Economy and Business Programme at Erasmus University Rotterdam and the Global Entrepreneurship Programme at Zhejiang University. PhD in Innovation Management from Rotterdam School of Management, Erasmus University. Biography Most established companies are organised to defend a position they already hold. The harder problem is running that business at full performance while building a different one beside it, in markets where competitors do not play by the same rules. Mark Greeven’s work sits squarely on that problem. He is Professor of Management Innovation at IMD and Director of the IMD China Initiative, with earlier faculty positions at Zhejiang University and Rotterdam School of Management, where he also took his PhD in Innovation Management. Two decades of fieldwork in China give his arguments an empirical base that most innovation speakers do not have. His three books, Business Ecosystems in China (Routledge, 2018), Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019), and The Future of Global Retail (Routledge, 2021), trace how named Asian firms, including Alibaba, Tencent, and Xiaomi, organise around platforms, partners, and continuous reinvention. He writes regularly for Harvard Business Review and MIT Sloan Management Review. One of his HBR pieces was selected for HBR’s 10 Must Reads 2023; a more recent HBR co-authored piece on how companies are using Chinese AI was named a finalist for the 2025 HBR Prize. His current ecosystem research at IMD is supported by a three-year corporate sponsorship from AVEVA, Schneider Electric’s industrial software business. He also publishes Red Thread, a bi-weekly LinkedIn newsletter on China and global strategy. Greeven has also built what he writes about. He founded the IMD China Initiative in 2019 and established IMD China in Shenzhen, growing it into a multi-million-dollar executive education business within three years. He has launched cross-border programmes at four institutions, from the Chinese Economy and Business Programme at Erasmus and the Global Entrepreneurship Programme at Zhejiang to IMD’s Future-Ready Enterprise Programme with MIT Sloan. In parallel, he has founded private companies in cross-border e-commerce, technology scouting, and management innovation advisory. Thinkers50 has ranked him in 2023 and 2025, calling him their “oracle for innovation in China.” That mix of research, programme-building, venture creation, and direct access to Chinese firms is what gives his counsel weight for boards trying to read what Asian competition means for their next five years, and for executives trying to build a credible second growth engine without breaking the first. Key speaking topics Business ecosystems and platform competition Innovation in China and Asia Dual transformation and second growth engines Future of retail and digital business models Strategy under sustained uncertainty Organising for innovation in large incumbents US-China commercial and technology dynamics Ideal for CEOs and strategy leaders setting a multi-year growth agenda in the face of Asian competition. Boards and executive committees deciding how to fund and govern a second growth engine alongside the core. CSOs, CIOs, and innovation leads designing partner ecosystems rather than standalone product roadmaps. Multinationals with material exposure to China who want a clear read on competitive moves and policy direction. Audience outcomes A clear read on how Chinese and Asian incumbents are competing, with named firms and specific moves. A working language for ecosystem strategy that boards can use without retreating to platform jargon. A practical view of how to run today’s business and build the next one in parallel, with the trade-offs named. Sharper questions for the next strategy cycle on innovation governance, partner choice, and capital allocation.

Why organisations work with Mark Ritson His “diagnosis, strategy, tactics” framework gives marketing functions a structure for connecting brand spend to commercial outcomes – a discipline most organisations have never been taught and cannot easily develop internally. He spent 13 years as in-house brand consultant for LVMH, working with Louis Vuitton, Dom Perignon, and Hennessy. His commercial credibility comes from inside the world’s most valuable luxury portfolio, not from agency pitches or conference circuit opinion. His doctoral thesis on the social uses of advertising won the 2000 Ferber Award – the first non-US researcher to receive it – and his co-authored pricing research was cited by George Akerlof in his Nobel Prize acceptance speech. No other marketing speaker working today holds that combination of peer-reviewed standing and practitioner track record. The MiniMBA, which he founded and teaches personally, has graduated more than 20,000 practitioners globally. That scale gives him a precise, evidence-based view of where marketing competence breaks down in real organisations – and what it costs them commercially. Nearly 20 years of weekly column-writing in Marketing Week – and multiple PPA Business Columnist of the Year awards – have made him the most credible dissenting voice against marketing faddism. Organisations bring him in when they need someone to challenge internal orthodoxies with evidence rather than instinct. Biography highlights PhD in Marketing, Lancaster University; doctoral thesis won the 2000 Ferber Award as the best dissertation published in the Journal of Consumer Research – the first non-US recipient in the award’s history Faculty positions at London Business School, the University of Minnesota, Melbourne Business School, MIT Sloan (visiting), and Singapore Management University (visiting); MBA Best Teacher prizes at all four institutions In-house brand consultant for LVMH from 2002 to 2015, working directly with senior executives at Louis Vuitton, Dom Perignon, and Hennessy Marketing Week columnist for approximately 20 years; multiple PPA Business Columnist of the Year awards, the highest award for magazine journalism in the UK; British Society of Magazine Editors Business Columnist of the Year in 2018 and 2022 Founder and lead instructor of the MiniMBA in Marketing and MiniMBA in Brand Management; more than 20,000 graduates globally AMI Sir Charles McGrath Award (the highest marketing honour in Australia); IPA Honorary Fellow (2024); co-authored pricing research cited by Nobel Laureate George Akerlof in his 2001 acceptance speech Published in Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Research, and Journal of Advertising Biography Marketing departments spend. The harder question – what that spending actually produces commercially – is the one most organisations cannot answer. Mark Ritson has spent over two decades building the frameworks that make that answer possible, working from inside business schools, luxury brand headquarters, and the pages of Marketing Week simultaneously. His academic foundation is unusually strong. His PhD thesis, “The Social Uses of Advertising,” won the 2000 Ferber Award as the best doctoral dissertation in the Journal of Consumer Research – the first time a researcher outside the United States had received the honour. A Thouron Scholar at Wharton in 1995, he went on to hold faculty positions at London Business School, the University of Minnesota, Melbourne Business School, and MIT Sloan, winning the best teacher prize at each institution. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. What separates Ritson from other marketing academics is sustained proximity to practice. From 2002 to 2015, he served as in-house brand consultant for LVMH, working with senior executives across Louis Vuitton, Dom Perignon, and Hennessy. That access – combined with nearly two decades writing a weekly column for Marketing Week – gave him a vantage point that bridges research, boardroom, and brand operations in a way few practitioners have held at the same time. In 2019, he left academia to focus on the MiniMBA, an online platform he founded to make evidence-based marketing education available at scale. More than 20,000 practitioners have now completed the programme, built around his “diagnosis, strategy, tactics” framework. The AMI gave him the Sir Charles McGrath Award – the highest honour for marketing in Australia – and the IPA made him an Honorary Fellow in 2024. His consistent argument is that marketing’s commercial standing in the boardroom depends not on new technology or new trends, but on practitioner competence. Key speaking topics Marketing strategy and brand management Pricing strategy and commercial decision-making Marketing effectiveness and measurement Brand building versus performance marketing Marketing capability and practitioner competence Evidence-based marketing frameworks Ideal for CMOs and senior marketing leaders facing board-level scrutiny of marketing budgets and accountability Executive leadership teams seeking a commercial framework for evaluating marketing investment Organisations investing in marketing capability development at scale Strategy, brand, and commercial functions in consumer-facing businesses where the link between brand and revenue is contested Audience outcomes A working framework for connecting marketing strategy to commercial outcomes, grounded in the “diagnosis, strategy, tactics” model Clarity on the evidence base for brand building versus short-term performance marketing, and practical guidance on how to argue for the right balance internally Sharpened understanding of pricing as a strategic rather than a tactical discipline Practical tools for improving the quality of marketing decisions: briefing standards, brand positioning, and market orientation The language and evidence to challenge marketing orthodoxies and fads in their own organisations

Why organisations work with Mark Roe His published research identifies the specific political forces – interest groups, legislative bargaining, regulatory path-dependence – that determine how corporations are governed in different national systems, giving boards and investors a structural map that economic analysis alone does not provide. Missing the Target (Oxford, 2022) dismantled the dominant short-termism narrative with economy-wide data, offering executives and policymakers a corrected diagnosis of why corporate investment patterns have changed – and where the real policy levers sit. His analysis of too-big-to-fail dynamics explains how implicit government guarantees distort corporate structure and shield management from market discipline, a framework directly relevant to financial institutions, their regulators, and the firms exposed to systemic counterparty risk. Two decades of commentary in the Financial Times, Wall Street Journal, and Project Syndicate means his arguments have been tested in public, not just in academic journals – the positions he takes in a boardroom are the same ones he defends in the financial press. His current research on the transformation of US public firms (fewer companies, greater concentration of profit and market power) reframes a debate that directly affects M&A strategy, capital allocation, and regulatory risk. Biography highlights David Berg Professor of Law, Harvard Law School, since 2001 Author of four books published by Oxford University Press, Princeton University Press, and Foundation Press, including Missing the Target (2022) and Strong Managers, Weak Owners (1994) Ranked among SSRN’s top 50 most-cited law professors, with a career high of #10 Elected member of the American Academy of Arts and Sciences; Fellow of the American College of Bankruptcy; Fellow of the European Corporate Governance Institute Recipient of the ECGI Allen & Overy Working Paper Prize (2015) for research on structural corporate degradation in too-big-to-fail finance Regular contributor to Project Syndicate since 2004, with commentary published in the Financial Times, Forbes, and Wall Street Journal Biography Corporate governance is usually treated as a design problem: get the incentives right, align the board with shareholder interests, and the structure should optimise itself. Mark J. Roe’s research at Harvard Law School has spent three decades demonstrating that this view is incomplete. His books Strong Managers, Weak Owners (Princeton, 1994) and Political Determinants of Corporate Governance (Oxford, 2003) established a now widely cited argument: governance structures in the United States and across major economies are shaped as much by political forces as by market logic. The practical implications are specific. In the US, fragmented share ownership is not merely an outcome of deep capital markets. It reflects a century of political decisions that prevented financial institutions from accumulating concentrated ownership stakes. In continental Europe, the postwar political settlement empowered labour and entrenched blockholding structures that persist long after the conditions that created them. Roe’s work traces these connections with data and institutional detail, giving corporate leaders and policymakers a framework for understanding why governance reform so often stalls or produces unintended consequences. His most recent book, Missing the Target (Oxford, 2022), challenged the prevailing consensus that stock market short-termism is crippling corporate investment and R&D. Using economy-wide data, Roe showed that corporate R&D spending has been rising, not falling, and that the real culprits behind declining investment are political uncertainty, accelerating technological change, and a collapse in government research funding. The Wall Street Journal called it essential reading for anyone concerned with markets and policy. Before entering academia, Roe worked at the Federal Reserve System and at Cahill Gordon & Reindel on Wall Street. He held faculty positions at Rutgers, the University of Pennsylvania, and Columbia before joining Harvard in 2001. His paper on too-big-to-fail finance won the ECGI Allen & Overy Prize in 2015. He is an elected member of the American Academy of Arts and Sciences and has published over 160 scholarly papers, with more than 10,000 citations tracked by ResearchGate. Key speaking topics Political economy of corporate governance Financial regulation and systemic risk Corporate short-termism and long-term investment Too-big-to-fail finance and structural corporate degradation Shareholder activism and corporate purpose Bankruptcy, restructuring, and creditor bargaining The transformation of US public markets Ideal for Boards, chairs, and non-executive directors assessing governance structures in a politicised regulatory environment CFOs, general counsel, and heads of corporate strategy at firms navigating financial regulation, M&A, or capital structure decisions Institutional investors, sovereign wealth funds, and asset managers evaluating governance risk across jurisdictions Policy audiences, regulators, and central bankers examining the intersection of political economy and financial stability Audience outcomes A structural explanation of why corporate governance rules differ across major economies and why convergence has been slower than predicted A data-grounded reframing of the short-termism debate that separates genuine investment constraints from politically convenient narratives An understanding of how too-big-to-fail dynamics distort corporate structure and create hidden risks for counterparties and investors A framework for assessing how political uncertainty, interest-group pressure, and regulatory path-dependence affect capital allocation and strategic planning Specific examples from US and European corporate history that make abstract governance debates concrete and applicable to current board-level decisions

Why organisations work with Markus Bernhardt He runs a continuous research programme, The Endeavor Report, built on client-led case studies of what is actually working in enterprise AI adoption, so the analysis a board hears is grounded in field evidence rather than vendor positioning. He translates AI capability into operating model decisions: where to redesign workflows, how to govern adoption, which workforce shifts to plan for. The conversation moves from technology curiosity to structural choice. He carries credibility on both sides of the table, having advised technology vendors on go-to-market and Fortune 100 and Fortune 500 leaders on transformation, which lets him read where vendor claims meet enterprise reality. His pragmatic stance is explicit: no silver bullet, no hype framing. Senior buyers get an honest read on adoption maturity, polarisation across the workforce, and the specific points where AI actually changes the cost or quality of work. Forbes Technology Council member and recurring contributor to Training Magazine, the Learning Guild and ATD, with two TD Magazine cover stories, giving the body of published thinking a paper trail leaders can verify. Biography highlights Founder of Endeavor Intelligence, an independent AI strategy research and advisory firm Author of The Endeavor Report, a research programme on applied workforce solutions and enterprise AI adoption Co-creator of the TTE AI Strategy Framework with The Thinking Effect Former Chief Evangelist at Obrizum, a deep-tech adaptive learning company Forbes Technology Council member; contributor to Training Magazine, the Learning Guild, ATD and Coaching Magazine Doctorate in physics; two decades of work with Fortune 100 and Fortune 500 organisations Biography Enterprise AI adoption rarely fails on the technology. It fails on the operating model around it: who owns the workflow change, which capabilities the workforce needs next, what governance has to sit underneath. Markus Bernhardt’s work at Endeavor Intelligence is built around that gap. The Endeavor Report, his flagship research programme, sits on real client case studies rather than vendor surveys. It plots organisations across efficiency accelerators, strategic enablers, capability creators and core process innovators, giving leaders a vocabulary for the adoption choice in front of them. The argument is field-tested, and it lands where boards actually decide. His earlier role as Chief Evangelist at Obrizum, a deep-tech adaptive learning company, gave him an operator’s read on how AI changes capability development inside organisations. That experience now feeds the workforce side of his research, alongside published work in Training Magazine, the Learning Guild and ATD, and a seat on the Forbes Technology Council. A physics doctorate sets the underlying disposition. Bernhardt is sceptical of pattern claims that do not survive the data, blunt about where AI actually shifts cost or quality, and explicit that there is no silver bullet for adoption at scale. For senior leaders weighing capital, structure and workforce moves at the same time, that posture is the point. Key speaking topics Enterprise AI strategy and adoption Applied workforce solutions AI governance and operating model design Workforce transformation and capability development Evidence-based decision support for senior leaders AI in learning and performance Future of work in AI-augmented organisations Ideal for C-suite leaders weighing AI investment, governance and operating model decisions CHROs and chief learning officers planning workforce capability shifts Strategy, transformation and innovation leads designing enterprise AI roadmaps Boards seeking an independent, research-backed read on AI adoption maturity Audience outcomes A clearer map of where their organisation sits across the four adoption archetypes Bernhardt’s research identifies A sharper read on which AI claims to discount and which to act on Specific governance and operating model questions to put to internal teams and vendors A framework for talking about workforce polarisation as adoption deepens Language a senior team can carry into the next board conversation on AI

Why organisations work with Martin Baily He has held the chair that briefs a US president on the economy. Few speakers can describe how macro policy, financial regulation and productivity actually intersect from inside that seat. His current Brookings work with Federal Reserve Board economists on generative AI as a general-purpose technology gives boards a sober, evidence-led read on the productivity case, distinct from vendor and consultancy framing. Twenty years inside the McKinsey Global Institute on cross-country productivity research means he can tell a European board how its growth problem differs from the US one, with the data to back it. As co-chair of the Bipartisan Policy Center’s Financial Regulatory Reform Initiative and a member of the Squam Lake Group, he reads the financial regulation agenda the way an operator does, not the way a lobbyist does. His written record, from “Innovation and the Productivity Crisis” to “Transforming the European Economy”, gives clients a referenceable thesis, not a deck. Biography highlights Chairman, President’s Council of Economic Advisers, 1999 to 2001, and Cabinet member under President Bill Clinton. Senior Fellow Emeritus, Brookings Institution; Bernard L. Schwartz Chair in Economic Policy Development. Co-author, “Transforming the European Economy” (Peterson Institute, 2004), Choice Outstanding Academic Title 2005. Co-author, “Innovation and the Productivity Crisis” (Brookings Institution Press, 1988). Principal, McKinsey & Company’s Global Institute (1996 to 1999); senior advisor to the McKinsey Global Institute since 2002. Co-chair, Financial Regulatory Reform Initiative, Bipartisan Policy Center; senior advisor, Albright Stonebridge Group. Biography Productivity growth is the variable that decides whether wages can rise, debt is sustainable, and capital earns a return. It has been weak across most advanced economies for two decades, and the explanation is contested. Martin Baily has spent his career inside that contest, from the White House, from McKinsey’s Global Institute, and from Brookings. He chaired President Clinton’s Council of Economic Advisers from 1999 to 2001 and sat on the Council from 1994. He holds the Bernard L. Schwartz Chair in Economic Policy Development at Brookings and is a senior advisor to the McKinsey Global Institute, where he was a principal in the late 1990s during the Institute’s foundational comparative productivity work. His co-authored books, “Innovation and the Productivity Crisis” with Alok Chakrabarti and “Transforming the European Economy” with Jacob Funk Kirkegaard, set out a consistent thesis: productivity weakness is rarely a single mechanical problem; it is the cumulative drag of weak innovation diffusion, protected incumbents and policy that subsidises stasis. The European book was named a Choice Outstanding Academic Title in 2005. Recent work at Brookings, with Federal Reserve Board economists David Byrne and Eugenio Soto and Brookings colleague Aidan Kane, examines whether generative AI qualifies as a general-purpose technology and where, in finance and other sectors, the productivity dividend will actually land. He co-chairs the Bipartisan Policy Center’s Financial Regulatory Reform Initiative and sits in the Squam Lake Group of financial economists who write on systemic risk and reform. Key speaking topics US and global productivity growth Financial regulation and systemic risk The macroeconomic case for generative AI US economic policy and the Federal budget outlook European competitiveness and structural reform Social Security and pension reform Ideal for Boards and audit committees pricing financial regulation and macro risk into strategy CFOs and chief economists at banks, insurers and asset managers Senior policy and government affairs leadership tracking US economic policy Strategy and transformation leaders building the AI productivity business case Audience outcomes A clear read on where productivity growth is actually coming from, and where it is not A grounded view on which generative AI productivity claims are supported by evidence and which are not An informed perspective on the live US financial regulatory agenda and its implications for capital and risk A comparative frame for European versus US growth performance and the policies that move it

Why organisations work with Martin Glenn He has run the P&L at four large consumer businesses and a national governing body, so brand arguments arrive with operator credibility, not agency theory. The Walkers story is a working case study, not an anecdote: he took share from roughly 30 percent to over 60 percent and built the Lineker campaign that still defines the category. He has done the hard version of culture change at the FA, including a 40 percent revenue lift and a record commitment to women’s football, while the senior England teams reached the 2018 World Cup semi-final. He led the United Biscuits turnaround through to a clean exit to Yildiz Holdings in 2014, which gives boards the rare combination of brand instinct and a private-equity-grade financial outcome. He is one of the few UK CEOs to have reached the top through marketing, which makes him useful when a board needs to rewire how the marketing function is positioned and resourced. He chairs PGMOL through one of the most publicly scrutinised reform programmes in English sport, and chaired Chapel Down through its admission to AIM and 2025 strategic review. Biography highlights Former Chief Executive of The Football Association, 2015 to 2019. Former CEO of United Biscuits, Birds Eye Iglo, and President of PepsiCo UK and Ireland. Architect of the Walkers crisps growth story, including the Gary Lineker advertising campaign. Chair of Professional Game Match Officials Limited since January 2024, the body that runs every referee in English professional football; Chair of the Football Foundation since 2020. Former Chair of Chapel Down Group, England’s largest winemaker, 2020 to 2025; oversaw the company’s admission to AIM in December 2023. Author of “The Best Job in the World”; President of The Marketing Society, 2014 to 2017; PPE graduate of Merton College, Oxford. Biography Walkers was a regional crisps brand in 1992. By the time Martin Glenn finished with it, it held more than 60 percent of the UK market and the Gary Lineker campaign had become the longest running advertising property in the country. That growth story is the spine of his career and the reason boards still bring him in. He spent fifteen years at PepsiCo, ending as President of PepsiCo UK and Ireland, before moving into private equity as CEO of Birds Eye Iglo and then United Biscuits, which he sold to Yildiz Holdings in December 2014. Each role asked the same question in a different setting: how do you grow a mature consumer business when distribution is solved and the next point of share has to come from the brand. In 2015 he answered a different version of the question at The Football Association. Over four seasons he restructured the organisation, oversaw a 40 percent rise in revenue, put a record investment behind the women’s game, and worked on the culture at St George’s Park that fed England’s run to the 2018 World Cup semi-final. He left at the end of the 2018-19 season into a portfolio of board roles. As Chair of Chapel Down from 2020 to 2025 he refocused the business onto premium sparkling wine and took it through its admission to AIM in December 2023. Since January 2024 he has chaired Professional Game Match Officials Limited, the body responsible for every referee in English professional football, helping the executive modernise an organisation that operates under permanent public scrutiny. He also chairs the Football Foundation, the UK’s largest sports charity. He is a PPE graduate of Merton College, Oxford, a former President of The Marketing Society, and the author of “The Best Job in the World”, which sets out the Walkers playbook in detail. The through-line is unusual: a CEO who came up through marketing and treats brand as the operating system of the business rather than a downstream function. Key speaking topics Brand-led growth in mature consumer markets Marketing as a route to general management Turnarounds and private equity exits Culture change inside national institutions The CEO operating model for FMCG businesses Leading governance reform under public scrutiny Ideal for CMOs, CEOs and boards in FMCG, retail and consumer health weighing brand investment against margin pressure. Chairs and CEOs of sports bodies, federations and member organisations facing structural reform. Private equity portfolio companies preparing for a brand-led value creation plan or exit. Senior marketing leaders being positioned for general management or P&L roles. Audience outcomes A clear view of how brand investment shows up in market share and enterprise value, drawn from the Walkers and United Biscuits numbers. A working model for the marketer-to-CEO transition, including what marketing leaders typically have to unlearn. A candid account of leading culture change inside a national institution under public scrutiny. Specific lessons on turnaround sequencing, from cost discipline through to brand reinvestment and exit.

Why organisations work with Martin Lindstrom He built his reputation on primary research, not commentary. The fMRI study behind Buyology covered 2,000 consumers across five countries; the fieldwork behind Small Data covered 2,000 families across more than 70 countries. He gives senior teams a method, not a slogan. Small data is a working approach for finding the unspoken consumer signal that quantitative research routinely misses. He has advised brands across categories most consultants never touch in the same year, from Pepsi and Nestle to Burger King, Lowe’s, LEGO, and Disney, which means his diagnoses translate across very different commercial contexts. He treats internal bureaucracy as a brand problem. The Ministry of Common Sense names a tension every CEO recognises: the gap between what the company promises customers and what its own processes allow employees to deliver. His authority is independently signalled. TIME’s 100 Most Influential People, repeated Thinkers50 rankings, and a Wall Street Journal verdict on Brand Sense as one of the five best marketing books ever written are not bureau claims; they are matters of public record. Biography highlights Founder and chairman of Lindstrom Company, advising Fortune 500 clients including Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, and Unilever. Named to TIME’s 100 Most Influential People in the Scientists and Thinkers category. Multiple-time Thinkers50 ranked thinker, including positions of #18, #36, and #20 in successive listings. Author of seven New York Times bestsellers, translated into roughly 60 languages, including Buyology, Brandwashed, Small Data, Brand Sense, and The Ministry of Common Sense. Columnist for TIME, Fast Company, and Harvard Business Review; recurring contributor on NBC’s TODAY show. Featured in Morgan Spurlock’s documentary The Greatest Movie Ever Sold (2011). Biography The fMRI study behind Buyology scanned the brains of 2,000 consumers across five countries to test what advertising and branding actually do inside the human head. Most of what the marketing industry believed about why people buy did not survive the data. That study, and the books that followed, made Martin Lindstrom one of the few branding voices senior leaders take seriously on the science of consumer decision-making. He runs Lindstrom Company, a brand and culture transformation firm whose client list reads as a cross-section of the global economy: Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, Unilever. The work is not pitch theatre. It is rebuilding brand strategy around evidence drawn from ethnographic fieldwork, neuroscience, and the unguarded behaviour of real customers in their own homes. His Small Data method came out of more than a decade visiting families in over 70 countries, looking for the small inconsistencies that point to unmet consumer needs. The thesis is direct. Big data tells you what is happening at scale. Small data tells you why, and where the next product or positioning idea actually lives. It is a working method, used inside the Lindstrom Company practice, not a publishing concept. The Ministry of Common Sense extends the same instinct inward. Lindstrom argues that most large companies have engineered themselves into a state where employees cannot do the obvious right thing for a customer without breaching a process. Strip the bureaucracy, restore common sense, and brand performance follows. Buyers who book him for the marketing thesis often find the organisational thesis is the one their executive team keeps quoting back six months later. Key speaking topics Brand strategy and consumer neuroscience Small data and ethnographic customer insight Culture transformation and corporate common sense Customer experience and behavioural decision-making Marketing effectiveness in the AI era Future of retail and physical-digital strategy Ideal for CMOs and brand leaders rebuilding propositions around customer evidence rather than category convention. CEOs and COOs whose internal processes are eroding the customer experience their brand promises. Strategy, innovation, and customer insight teams looking for a working method to find unmet needs. Global leadership conferences and senior offsites where the brief is commercial reinvention. Audience outcomes A clearer reading of why current consumer research keeps producing the wrong answers, and what to use instead. A practical introduction to small data as a method for surfacing unmet customer needs. A direct view of where internal bureaucracy is quietly killing brand and commercial performance. Named examples from Fortune 500 engagements that translate into questions a leadership team can ask the next morning.

Why organisations work with Martin McCourt He has run the playbook most boards are still arguing about: taking a single-product, single-market business into more than 60 international markets while protecting the founder’s creative engine. He grew Dyson profits past £300m and crossed £1bn in revenue in 2011, with 80% of the business coming from outside the UK by the time he left. He is one of very few British CEOs who has personally established subsidiaries in the US, Japan, Switzerland, Austria and Germany, and won market leadership in most of them, including the US. He chairs Joseph Joseph and COMPO and sits on the board of Weber, which keeps him close to live boardroom decisions in the design-led consumer and homewares businesses he spent his career scaling. Named UK Business Leader of the Year at the 2010 National Business Awards, recognised for running a company described as the standout performer of the recession. Biography highlights CEO of Dyson for 15 years, leading the move from a single-product UK operation into more than 60 international markets. Took Dyson revenue past £1bn in 2011, with profits above £300m and 80% of revenue from outside the UK. Established Dyson subsidiaries in the US, Japan, Switzerland, Austria and Germany, winning market leadership in most including the US. Earlier senior commercial roles at Mars, Duracell, Toshiba and Pelikan across more than 40 years in manufacturing, design, sales and marketing. UK Business Leader of the Year, 2010 National Business Awards. Currently Chairman of Joseph Joseph and COMPO, a non-executive director of Weber, and a Visiting Professor at Aston Business School. Earlier chair and board roles include Glen Dimplex, the world’s largest electrical heating manufacturer, alongside Tharsus, Lightfoot, Pure Electric, FreeFlow Technologies and Learning Curve Group, several taken through to successful exit. Biography Dyson was a British engineering business with one famous product and one home market when Martin McCourt joined as CEO. Fifteen years later, 80% of the revenue was coming from outside the UK, profits had passed £300m, and the company had crossed £1bn in sales for the first time in 2011. That outcome did not happen by accident. McCourt designed and ran the international strategy that took Dyson into more than 60 markets, building subsidiaries from scratch in the US, Japan, Switzerland, Austria and Germany and winning market leadership in most of them. He moved manufacturing to Asia while increasing skilled UK jobs, and he kept the commercial machine running so that James Dyson could stay focused on inventing. The career underneath that work matters. Before Dyson, McCourt spent more than two decades in senior commercial roles at Mars, Duracell, Toshiba and Pelikan, learning how branded consumer businesses scale and where they break. That history is why he can speak to the practical mechanics of growth, not just the headline outcome. In 2010 he was named UK Business Leader of the Year at the National Business Awards, recognised for running what was described as the standout business of the recession. That work continues at board level. In September 2025 he became Chairman of Joseph Joseph, the British design-led homewares brand, having advised co-founder Richard Joseph in the company’s early years. He also chairs COMPO, the European organic gardening business, sits on the board of Weber in Chicago, and holds a Visiting Professorship at Aston Business School. Key speaking topics International scaling of product-led businesses Building consumer brands across multiple markets The CEO and founder relationship British manufacturing and global competitiveness Innovation-driven growth Leadership through rapid expansion Clean-technology and industrial investment Ideal for CEOs and boards of founder-led or product-led businesses planning international growth Chief Commercial Officers and international MDs scaling consumer brands Industrial and manufacturing leadership teams considering global market entry Leadership programmes for senior operators in product, design and engineering-led companies Audience outcomes A clear-eyed view of what it actually takes to move a single-market business into 60-plus markets A working model for the CEO and founder partnership in inventor-led companies Specific lessons on entering and winning major international markets, drawn from the US, Japan and Europe A sharper sense of where British manufacturing competes and where it does not Boardroom-grade thinking on innovation, capital allocation and long-horizon growth

Why organisations work with Martin Newman He has run multichannel and digital operations inside Burberry, Harrods, Ted Baker, Pentland Brands and Intersport, so the customer-centricity argument lands as operating advice, not consultancy theory. He built and sold a 100-person global e-commerce consultancy, Practicology, acquired by Pattern in 2018, which gives him a P&L view of what customer experience is actually worth. His framework of new ROIs, set out in “ROI Reimagined”, gives leadership teams a concrete way to measure inspiration, integrity, inclusion, innovation and intervention alongside conventional financials. “100 Practical Ways to Improve Customer Experience”, co-authored with Malcolm McDonald, was shortlisted for the Business Book Awards 2019 and is used inside organisations as an operating reference, not a one-off read. He designed and teaches the Mini-MBA in Customer Centricity with Oxford College of Marketing, so the same content can be extended from a keynote into a structured learning programme for a leadership cohort. Biography highlights Founder of The Customer First Group and Customer Service Action, an independent platform for consumers to escalate service issues directly to CEOs. Founder of Practicology, scaled to around 100 staff across the UK, EU, Middle East and Asia, sold to US-based Pattern in 2018. Author of “100 Practical Ways to Improve Customer Experience” (Kogan Page, with Malcolm McDonald), shortlisted for the Business Book Awards 2019. Author of “The Power of Customer Experience” (Kogan Page) and “ROI Reimagined: 11 Bold New Ways to Measure What Really Matters”. Course director of the Mini-MBA in Customer Centricity, delivered with Oxford College of Marketing. Senior multichannel, digital and e-commerce roles at Burberry, Harrods, Ted Baker, Pentland Brands and Intersport. Biography Burberry, Harrods, Ted Baker, Pentland Brands and Intersport all sat inside the same generation of UK retailers that had to rebuild their business around digital while keeping the store estate honest. Newman ran multichannel and e-commerce operations inside several of them, which is where his customer-centricity argument actually comes from. He then founded Practicology, an e-commerce consultancy he scaled to around 100 people across the UK, EU, Middle East and Asia before selling it to Pattern in 2018. That experience gives him a commercial view of customer experience that most CX speakers do not have, namely what it is worth to a board, and where investment in it gets blocked. Two books with Kogan Page set out the framework. “100 Practical Ways to Improve Customer Experience”, co-authored with Malcolm McDonald, was shortlisted for the Business Book Awards 2019. “The Power of Customer Experience” makes the commercial case for customer-centricity as a growth strategy. His most recent book, “ROI Reimagined”, proposes eleven new measures of return, including return on integrity, inclusion, innovation and intervention, intended to sit alongside the financial metrics that already run the business. Alongside the books and keynote work, Newman runs Customer Service Action, a platform that escalates unresolved consumer issues to CEOs, and teaches the Mini-MBA in Customer Centricity with Oxford College of Marketing. Both extend the same argument: that when service operating choices are visible at the top of the organisation, behaviour changes. Key speaking topics Customer centricity as commercial strategy Customer experience and brand loyalty The new ROIs of customer-led business Multichannel and digital retail operations Organisational culture and the customer Voice of the customer and service recovery Customer-led growth in consumer-facing sectors Ideal for Boards and executive teams in retail, consumer goods, hospitality, financial services and telecoms reviewing their customer strategy CMOs, Chief Customer Officers, CX directors and digital leaders Transformation leads working on culture, service and operating model alongside digital change Leadership development cohorts running CX or growth-focused programmes Audience outcomes A clearer commercial argument for treating customer experience as a board-level strategic lever, not an operational function A working vocabulary for the new ROIs that customer-centric organisations are measuring alongside financials Specific operating examples from inside Burberry, Harrods and other named retailers that translate to other consumer-facing sectors A sharper view of where the gap typically sits between stated customer strategy and the experience the organisation actually delivers Practical reference points from “100 Practical Ways to Improve Customer Experience” that leadership teams can apply after the session