Marcel Corstjens Speaker

Marcel Corstjens

Expert in marketing strategy, retail, distribution & branding at INSEAD

Marcel Corstjens: Biography highlights

Professor of Marketing & the Unilever Chaired Professor of Marketing at INSEAD, Marcel Corstjens has the marketing knowledge to push your company forward!

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Full biography of Marcel Corstjens

About Marcel Corstjens

  • Creator and director of INSEAD Storewars program for senior execs in the consumer goods industry
  • Teaching areas include marketing strategy, retail, distribution and branding
  • Values research into social media, marketing insight, value capture, new products and value creation
  • Author of numerous publications and pedagogical computer simulations and decision support systems, including Stratpharm, Elexir, Allocator and phValue
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