Marcel Corstjens
Expert in marketing strategy, retail, distribution & branding at INSEAD
Marcel Corstjens: Biography highlights
Professor of Marketing & the Unilever Chaired Professor of Marketing at INSEAD, Marcel Corstjens has the marketing knowledge to push your company forward!
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Languages spoken:
English
Full biography of Marcel Corstjens
About Marcel Corstjens
- Creator and director of INSEAD Storewars program for senior execs in the consumer goods industry
- Teaching areas include marketing strategy, retail, distribution and branding
- Values research into social media, marketing insight, value capture, new products and value creation
- Author of numerous publications and pedagogical computer simulations and decision support systems, including Stratpharm, Elexir, Allocator and phValue
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Marcel's speaking topics
Customer Management
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Branding
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Marketing Strategy
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Innovation
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