Mark Greeven
Bringing the best management innovation from the East and the West To unleash the organization
- Global Thought Leader: Recognized by Thinkers50 in 2023 for expertise in management innovation and digital ecosystems.
- Prolific Author and Contributor: Author of groundbreaking books on business ecosystems and Forbes contributor on leadership and strategy.
- Asia and Europe Expert: Over 20 years of experience helping leaders drive transformation and prepare for the future.
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Mark Greeven's 2025 Biography
As Management Thinker
Mark explores how to organize in a turbulent world. He has been collaborating with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating corporate innovation, enabling digital business transformation and designing business ecosystems to thrive on uncertainty. He is a fluent Chinese speaker.
Mark is on the “2017 Thinkers50 Radar list of 30 next generation business thinkers”, and the “2023 Thinkers50 list”.
As Author
- Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco (Routledge, 2018) with cover endorsement by Tim Draper
- Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China’s Innovators (MIT Press, 2019) with cover endorsement by Henry Chesbrough
- The Future of Global Retail (Routledge, 2021) with cover endorsement by Jørgen Vig Knudstorp, Executive Chair, the LEGO Brand Group.
As Academic
Mark is a Professor of Innovation and Strategy at IMD and a research associate at China’s National Institute for Innovation Management, Center for China and Globalization, and the Center for Global R&D and Innovation. Findings of his research have been featured in international academic journals like the Harvard Business Review, MIT Sloan Management Review, European Management Journal and Asia-Pacific Journal of Management as well as in global media like Forbes, The Financial Times, CNN, Bloomberg, Fast Company, Dialogue, LSE Business Review, The Business Times, Le Temps, Nikkei Asian Review, The Telegraph, South China Morning Post and China Daily.
Mark Greeven received a PhD degree from the Rotterdam School of Management at Erasmus University Rotterdam. Before joining IMD he held faculty positions at Zhejiang University in China and the Rotterdam School of Management in The Netherlands.
Mark Greeven's 2025 Talks & Topics
Mark Greeven's Latest Books
Pioneers, Hidden Champions, Changemakers, and Underdogs
Lessons from China’s Innovators
Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider’s view of China’s under-the-radar, globally competitive innovators.
The Future of Global Retail: Learning from China's Retail Revolution
China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare.
Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco
We cannot afford to miss the remarkable rise of Chinese business ecosystems. Alibaba and their peers Baidu, Tencent, Xiaomi, and LeEco showcase unprecedented growth and success in China and are expanding their impact globally. With a combined market capitalization of close to 600 billion USD, incubating over 1,000 new ventures and an average annual growth of over 50%, they have become a force to reckon with for the likes of Google, Microsoft, Apple, Amazon, and IBM. ‘Business ecosystem’ is a frequently used concept to describe the unique competitive advantages of the American technology giants. This book explores not only the application of a business ecosystem approach in the Chinese context but also deals with the key strategic question: How did these five Chinese business ecosystems grow so rapidly and successfully?
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