Mark Greeven

Navigating Innovation in a Turbulent World

Mark Greeven is a renowned expert in innovation and strategy, with a focus on navigating organizational challenges in a constantly changing world. As a Professor of Innovation and Strategy at IMD, Mark has carved out a niche in studying and advising on the dynamics of corporate innovation and digital business transformation. His work emphasizes designing resilient business ecosystems that can thrive amidst uncertainty. Mark’s unique perspective is enriched by his fluency in Chinese and extensive collaboration with both innovative Chinese companies and forward-thinking multinational corporations.

Acclaimed Thought Leader

Recognized as one of the next-generation business thinkers, Mark has been featured on the prestigious Thinkers50 Radar list in 2017 and again on the Thinkers50 list in 2023. This accolade underscores his influence and contributions to the field of business management, especially in understanding and leveraging business ecosystems.

Author of Groundbreaking Books

Mark has authored several influential books that explore the intricacies of China’s business landscape and global retail trends. His notable works include Business Ecosystems in China (2018), endorsed by venture capitalist Tim Draper, and Pioneers, Hidden Champions, Change Makers and Underdogs (2019), with praise from innovation expert Henry Chesbrough. His most recent book, The Future of Global Retail (2021), has been endorsed by Jørgen Vig Knudstorp, Executive Chair of the LEGO Brand Group, highlighting Mark’s forward-thinking insights into global retail trends.

Academic and Research Contributions

With a rich academic background, Mark holds a PhD from the Rotterdam School of Management at Erasmus University Rotterdam. His academic journey has included faculty positions at Zhejiang University in China and the Rotterdam School of Management in The Netherlands. Currently, he is associated with China’s National Institute for Innovation Management and the Center for China and Globalization, among others. His research findings have been widely published in leading international academic journals such as the Harvard Business Review, MIT Sloan Management Review, and European Management Journal. He is also frequently cited in global media outlets like Forbes, The Financial Times, CNN, Bloomberg, and more, making him a sought-after commentator on global business trends.

Mark Greeven’s extensive experience and deep understanding of global business ecosystems make him a valuable resource for organizations looking to innovate and transform in the face of uncertainty. His ability to bridge Western and Chinese business practices offers a unique perspective that is both insightful and actionable.