Business Strategy & Growth
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Most large organisations are structured to preserve what they have, not to build what comes next. Layers, rules and quarterly metrics quietly smother the initiative they depend on, and the cost shows up in stalled growth, talent attrition and strategy that trails the market. The real question for the top team is whether the company has the management model to outrun its own bureaucracy.
Most companies do not fail because they ignored the rulebook. They fail because they followed it. Industries quietly inherit practices that once worked, stop working, and then keep getting copied because everyone else still does them. Leaders need a way to tell which of their own habits are creating value and which are slowly killing the business.
Most organisations manage their brand as a communications output rather than a commercial asset – which means brand decisions get delegated to agencies while strategic questions about trust, market positioning, and identity remain unresolved at the leadership level. When a merger, market shift, or reputational event forces a rebrand, few executive teams have the analytical tools to distinguish what is worth keeping, what needs to change, and what the exercise will actually cost in customer equity. The result is expensive, slow, and often wrong.
Global brands run on customer promises that compete with faster, cheaper, locally relevant rivals in every market they enter. Executive teams know the product; they underestimate how quickly brand meaning erodes when marketing, sales and country leadership pull in different directions. The commercial cost of that drift is measurable, and most leadership teams discover it too late.
Most companies still recruit, fund and build the way they did twenty years ago, then wonder why they cannot attract the talent or absorb the risk that genuinely new ventures require. The capital is available. The people are available. The structures that connect them are not. Leaders trying to launch breakthrough products inside conventional organisations run into the same wall: the operating model was designed for predictable work, and predictable work is not what growth now depends on.
Boards want a clear read on where the UK economy actually stands, how government decisions are landing on industry, and what that means for investment, exports and jobs. The usual sources give them either political noise or consultancy abstraction. What is missing is a senior voice who has run the employers’ body, sat at the minister’s desk and can say plainly what works, what does not, and what the next move should be.
Boards built their growth strategies for a world that no longer exists. The China relationship is now a board-level risk, supply chains have to be re-engineered around political fault lines, and reputation in one capital can damage the licence to operate in another. Decisions taken with last decade’s mental model now produce the wrong answers faster than ever.
Most Western boards are still reading Asia through a US-China lens. The biggest commercial repricing of the next two decades is happening on a different axis: along the capital, supply chain and political corridor connecting the Greater Bay Area, Hong Kong, ASEAN, and Australia and New Zealand. Strategy on that corridor is being set today, and most senior teams are working from maps that no longer describe the room they are actually in.
Boards are being asked to commit capital while the rules around inflation, rates and fiscal policy keep moving. Most macro commentary is either too academic to act on or too partisan to trust. Leaders need a reading of the UK and global economy that is grounded, non-aligned, and connected to what the next Budget, rate decision or geopolitical shift actually means for the year ahead.
Many corporate events, awards nights and fundraising dinners turn on the person at the front of the room. A weak host loses the audience inside ten minutes; a strong one carries energy through the running order, makes the panel sharper, and lifts the auction total. The skill is craft, not subject expertise.
Most boards are setting AI strategy from briefings that are already out of date. The pace of frontier development now exceeds the speed at which incumbent organisations can absorb it. Telling which shifts genuinely change the operating model from those that do not has become a core test of senior leadership.
Buyers now research, compare, and decide long before a sales team hears their name. The old machinery of press releases, campaign calendars, and interruption advertising was built for a slower world and is increasingly invisible to the people it is meant to reach. The gap between how companies market and how customers actually buy is where growth is being lost.