Business Strategy & Growth speakers
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Speakers Associates represents 320 speakers on Business Strategy & Growth, including Kemal Apaydin, Arnt Eriksen, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Ritson, Olivier Sibony, Itai Green, Tom Goodwin and Rita McGrath.
Most sales organisations still treat brand, content, and pipeline as separate functions managed by separate teams. The result is paid acquisition that gets more expensive every quarter and a sales force that depends on it. The harder question is what a commercial operating model looks like when the content engine is the lead engine.
Large organisations know they need to behave more like start-ups. They also know that telling people to «be more entrepreneurial» rarely changes how anyone actually works on Monday morning. The gap between intent and behaviour is where most innovation programmes quietly fail.
Most financial services companies treat women as a marketing segment rather than a product design problem. The gap shows up in retention, in advisor productivity, and in a wealth gap that is widening, not closing. Building a serious commercial answer to that requires running the business, not sponsoring an initiative.
Most strategies look sound in the boardroom and then fail the balance sheet. Growth initiatives, ESG commitments and transformation plans routinely clear approval without a credible account of how they will create value, destroy it, or reshape the capital structure. Senior leaders who cannot read that signal end up funding the wrong bets and explaining the wrong numbers.
Most marketing budgets are run as a performance machine that can be measured, with brand work tolerated as overhead. When growth slows, the brand half is cut first and the performance half stops working. Leaders need to defend why both layers exist, on grounds a CFO will accept.
Most consumer businesses that scale lose the thing that made them work in the first place. The discipline that turns a single idea into a chain, then a chain into a public company, then a public company into something worth holding privately, is rarely taught and rarely survived. Founders who have run that full arc, in person, with their own capital at stake, are unusual.
Most boards can name the headline technologies. Few have a serious view on which of them will actually reshape their industry, and on what timeline. Without that judgment, capital and talent get committed against the wrong bet.
A handful of companies now sit between every business and its customers, and the rules of competition no longer reward operational excellence alone. Leaders are being asked to build durable strategy inside an economy where scale, data, and distribution compound for a few and erode for everyone else. The question is no longer how to compete, but where the next defensible position actually exists.
Most organisations still equate growth with acquisition: more headcount, more budget, more tools, more data. The constraint is rarely the resource pool. It is the leadership instinct to chase what is missing instead of redeploying what is already in the building. Teams stall waiting for permission and capital while the answers sit unused on adjacent desks.
Brand trust has collapsed faster than most marketing functions can rebuild it. Customers, employees and investors now treat corporate claims as suspect by default, and the playbooks that worked when trust was assumed produce diminishing returns. The harder question is what an authentic commercial proposition looks like when audiences arrive sceptical, and how to plan brand and innovation strategy when the operating environment keeps shifting underneath the plan.
AI is absorbing the work middle management was paid to do. Reporting, coordination, status tracking, summarisation, performance feedback: all of it is moving into systems. Leaders can see the org chart will not survive in its current shape. Few have a working model for what replaces it, or for where human capability concentrates once execution is automated.
Most organisations talk about innovation as a culture and talk about diversity as a value. Few connect the two operationally. The people inside the business with the most original ideas are often the least equipped to protect them, commercialise them, or be seen as entrepreneurs by the people allocating capital and authority.