Business Strategy & Growth speakers
Strategists, economists and entrepreneurs who help organisations identify opportunity and execute with conviction
Speakers Associates represents 320 speakers on Business Strategy & Growth, including Kemal Apaydin, Arnt Eriksen, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Ritson, Olivier Sibony, Itai Green, Tom Goodwin and Rita McGrath.
Customers and employees rarely behave the way strategy decks predict. Brand teams optimise messages, pricing models test cleanly, CX programmes look complete on paper, and the actual revenue, retention and engagement numbers still drift. The gap is the human one, and most commercial functions have no disciplined way to close it.
Most organisations have run AI pilots. Very few have converted them into operating performance. The gap is no longer about technical capability; it is about strategy, governance, sourcing decisions, and the readiness of the people who have to use the systems every day.
The forty-year operating model is over. Boards built strategies, supply chains, and growth assumptions around open markets, China access, and a single global capital pool, and that world has fractured into rival blocs with their own rules. Leaders now need a working theory of competitiveness that survives sanctions, industrial policy, and bloc-level alignment, not a set of slides about uncertainty.
Most large organisations are still built for a world that no longer exists. Strategic plans run on multi-year cycles. Org charts assume stable competitive advantage. Yet incumbents in consumer goods, banking, retail and luxury are losing ground to faster competitors while their leadership teams debate process.
Most organisations optimise for the next twelve months. Most investors optimise for the next quarter. The discipline of allocating capital, attention and structure so that value compounds over decades is a capability few senior teams have built, and one that increasingly separates the businesses that endure from those that do not.
Most leadership models still rely on hierarchy, oversight, and approval layers that quietly slow every decision an organisation makes. The cost shows up everywhere: in deal cycles, in execution speed, in the cultural drag that no engagement survey explains. The harder problem for senior leaders is that trust is treated as a soft outcome of culture, when in practice it is the single variable that determines how fast and how cheaply work actually gets done.
Most large companies have an innovation programme that produces activity but not commercial outcomes. Pilots multiply, hackathons run, idea portals fill up, and the operating model still rewards what worked last year. The harder question is how to make innovation a managed discipline that allocates real capital to the right problems, not a creativity theatre that the executive committee tolerates.
Most large organisations are designed to execute existing business models. The structures and incentives that make execution efficient are the same ones that make serious innovation almost impossible to deploy at scale. The result is innovation theatre: pilots, labs and accelerators that produce activity without changing the operating reality of the company.
Big incumbent businesses do not usually fail because their strategy is wrong. They fail because the senior team has stopped trusting itself, capital is leaving, and the next ninety days will set what is recoverable. Boards in that position need a chair who has lived the same fight, made the unpopular call, and brought a fatigued workforce back.
Most organisations treat sustainability as a commitment problem – they believe the obstacle is persuading leaders to care more. The real problem is structural: sustainability targets exist in one part of the business while commercial incentives run in another. Until those two systems are connected, even well-intentioned organisations move slowly, report selectively, and face mounting pressure from investors and regulators who can see the gap.
Most boards overreact to economic news that will not matter in six months, and underreact to the news that will. A Fed decision or a fresh tariff round lands inside the business as margin compression and forecasts that stop working. Leaders need someone who can tell them which indicators will actually move the next two quarters of performance.