Change Management

Why organisations work with Colleen Francis She reframes where growth actually comes from. Her Right on the Money thesis argues that the installed base, not the prospecting funnel, is the primary engine of bold growth, and gives revenue leaders a playbook for acting on it. She closes the gap between sales strategy and sales behaviour. Her work with Chevron, Merck, Royal Bank, John Deere and Dow is focused on what frontline sellers and managers actually do differently on Monday morning. She brings a full-cycle pipeline discipline rather than a single tactic. Nonstop Sales Boom is built around ending the boom-and-bust cycle through continuous engagement, qualification shared with the buyer, and disciplined prioritisation. She carries the credentials that senior audiences expect without leaning on them. Induction into the Professional Speakers Hall of Fame and the Canadian Speaking Hall of Fame is the signal; the room is there for the argument. Biography highlights Founder and President, Engage Selling Solutions. Author of Right on the Money: New Principles for Bold Growth (Morgan James, 2022), Nonstop Sales Boom, and Honesty Sells. Inductee, Professional Speakers Hall of Fame. Inductee, Canadian Speaking Hall of Fame, and past President of the Canadian Association of Professional Speakers. Named a LinkedIn Top Voice for Sales. Keynote speaker at Dreamforce and MDRT Experience, with client work across Chevron, John Deere, Merck, Abbott, Experian, Royal Bank, Dow, Adobe and Salesforce. Biography Most B2B organisations still build their growth model around new-logo acquisition. The numbers tell a different story. The accounts already inside the house are usually under-penetrated, under-priced, and handed off to service teams the moment the contract signs. Colleen Francis has spent more than twenty years arguing that this is where bold growth is actually hiding, and building the systems that let revenue leaders reach it. That argument is the spine of Right on the Money, published by Morgan James in 2022, and the thread that runs through Engage Selling Solutions, the firm she founded and leads. Her earlier book, Nonstop Sales Boom, sets out the other half of the discipline: ending the boom-and-bust quarter by treating pipeline generation, deal progression, customer retention and account expansion as one connected system, not four competing ones. The work is built on client evidence, not theory. Engage Selling has run programmes with Chevron, John Deere, Merck, Abbott, Experian, Royal Bank, Dow, Adobe and Salesforce, among others. Francis speaks on the main stages these clients attend, including Dreamforce and MDRT Experience, and has been named a LinkedIn Top Voice for Sales. The credentials are there – induction into the Professional Speakers Hall of Fame and the Canadian Speaking Hall of Fame, past President of the Canadian Association of Professional Speakers – but the reason senior revenue leaders book her is simpler. She tells a sales organisation what to stop doing, with specifics, and then what to do instead. Key speaking topics Sales strategy and commercial growth Account expansion and customer retention Pipeline discipline and revenue predictability Sales leadership and frontline management Buyer behaviour and modern B2B selling Sales transformation in mature businesses Ideal for Chief Revenue Officers, Chief Sales Officers and VPs of Sales running large distributed sales organisations. Senior sales leadership audiences inside B2B businesses where retention and expansion matter more than new-logo volume. Partner, channel and enterprise account leaders responsible for growing inside existing customers. Sales kickoffs and annual conferences looking for a commercial keynote with a practical, named methodology. Audience outcomes A clear commercial case for treating the installed customer base as the primary growth engine, with the metrics to defend it. Named behaviours that separate consistent sales teams from boom-and-bust ones, at both rep and manager level. A sharper view of where pipeline is leaking – qualification, handoff, account planning – and which of those to fix first. Language senior sales leaders can take straight into their next QBR on retention, expansion and forecast discipline.

Why organisations work with Charlotte Sweeney She has the rare credential of having written a UK government-commissioned policy review on women on boards, the 2014 Sweeney Review for the Department for Business, Innovation and Skills, which directly shaped the Enhanced Code for executive search firms. Leaders FIRST gives her a named diagnostic framework, drawn from work with more than 3,000 senior leaders, that identifies the five reasons inclusion change actually stalls inside a business. That is unusual in a field dominated by training products without a thesis. Her co-authored book Inclusive Leadership, published by FT Publishing and shortlisted for the CMI Management Book of the Year 2018, gives executive audiences a substantive reference rather than a slide deck. Twelve years of running Charlotte Sweeney Associates means she briefs at C-suite level on what has actually worked, and what has quietly failed, across financial services, FMCG, luxury, healthcare, and professional services. She is credible in the current climate where DEI is contested. She talks about inclusion as a leadership discipline, not a political position, which is what most boards now need. Biography highlights OBE, 2017 New Year Honours, for services to Women and Equalities. Author of the 2014 Independent Review of the Voluntary Code of Conduct for Executive Search Firms, commissioned by the UK Business Secretary. Co-author, Inclusive Leadership (FT Publishing, 2016), shortlisted for CMI Management Book of the Year 2018. Founder and CEO, Charlotte Sweeney Associates, established 2012. Chartered Management Consultant; 2025 MCA Inclusion Award winner; finalist, Times Management Consultant of the Year 2025. Named among HR’s Most Influential Thinkers; former member of the Forbes HR Council. Biography Most inclusion programmes fail at the same point. The strategy is signed off, the metrics get published, and within eighteen months the leadership team has rotated, the budget has been clipped, and the work has lost its centre of gravity. Sweeney has spent more than two decades watching this pattern, first inside global financial services, then through her own firm. She founded Charlotte Sweeney Associates in 2012 and has since advised C-suites and boards across financial services, FMCG, luxury, hospitality, healthcare, and manufacturing. The firm’s signature framework, Leaders FIRST, was built from input from more than 3,000 senior leaders and isolates the five barriers that actually stop inclusion work landing: fear, ignorance, relinquishing responsibility, systemic inertia, and time. Her credibility on policy is not theoretical. In 2014 she authored the independent review for the Department for Business, Innovation and Skills, commissioned by Business Secretary Vince Cable, into the executive search firms’ Voluntary Code of Conduct on women on boards. The review directly shaped the Enhanced Code that followed. She received an OBE in the 2017 New Year Honours for services to Women and Equalities. The book she co-authored with Fleur Bothwick, Inclusive Leadership, was published by FT Publishing and shortlisted for the Chartered Management Institute’s Management Book of the Year 2018. It is the reference she leaves with executive teams who want a serious working text rather than a training deck. In 2025, the Management Consultancies Association named her firm winner of its Inclusion Award, and the Times shortlisted her for Management Consultant of the Year. Key speaking topics Inclusive leadership at board and C-suite level Diversity, equity and inclusion strategy Culture transformation Women on boards and senior pipeline Leaders FIRST: barriers to culture change Wellbeing in the workplace Inclusion in a contested political climate Ideal for CHROs, Chief People Officers and Chief Inclusion Officers redesigning DEI strategy after political and budget pressure Boards and executive committees holding the line on inclusion as a governance issue, not a campaign Executive search and talent functions reviewing pipeline practice for senior appointments CEOs leading culture transformation where prior inclusion programmes have lost momentum Audience outcomes A clear read on why most DEI programmes lose executive support, drawn from named patterns across sectors The Leaders FIRST diagnostic, which gives leaders a shared language for the five barriers to culture change A defensible position on inclusion that holds up under board scrutiny in the current political environment Practical reference points from a UK government policy review and a decade of C-suite advisory work A senior peer voice on what separates inclusion theatre from inclusion as an operating discipline

Why organisations work with Cathy O’Dowd Her central argument that internal team dynamics, not the external environment, are the primary source of failure in high-performing groups, is drawn from specific, documented expeditions and maps directly onto the decisions senior leadership teams are already wrestling with. The 1996 South African Everest expedition provides one of the most detailed public case studies of a high-performing team collapsing through ego and power-play, then recovering to reach the summit. That arc of breakdown, diagnosis and recommitment is the substance of the work. Her participation in the 2012 Mazeno Ridge expedition on Nanga Parbat (a first ascent of a 10-kilometre ridgeline that had defeated ten previous international expeditions) provides a tested model for executing ambitious objectives when the plan meets an unpredictable environment and must adapt in real time. She makes a specific, counterintuitive claim: that most failures in extreme environments are self-created. This challenges how many organisations locate and manage risk, and gives leaders a different set of questions to ask of their own teams. As a Fellow of the Professional Speaking Association of UK/Ireland and recipient of its highest honour, the Professional Speaking Award of Excellence, she brings the structural rigour of a career speaker to content that has been tested in front of senior corporate audiences across 46+ countries. Biography highlights First woman to summit Everest from both its south (1996) and north (1999) sides – an unmatched record in mountaineering history First South African to summit Everest; member of the First South African Everest Expedition (1996) Fourth woman to climb Lhotse, the world’s fourth-highest mountain (2000) Participant in the 2012 Mazeno Ridge expedition on Nanga Parbat – a first ascent of one of the last major unclimbed lines on an 8,000-metre peak; the summit pair were awarded the 2013 Piolet d’Or Author of Just for the Love of It; co-author of Everest: Free to Decide Fellow of the Professional Speaking Association of UK/Ireland; recipient of the Professional Speaking Award of Excellence, the PSA’s highest honour Master’s degree in Journalism, Rhodes University; former university lecturer Professional speaker for 27+ years; presented to organisations in 46+ countries on six continents Biography Most teams of ambitious, capable people contain the seeds of their own failure. Not because the external environment defeats them, but because the competition between high-performers: the very drive that brought them to the room, erodes the collaboration they need to succeed. Cathy O’Dowd watched this happen in real time, at altitude, with lives in the balance. O’Dowd became the first woman to summit Everest from both its south and north sides, completing the south-side ascent in 1996 and returning for the north in 1999. What formed her thinking was not the summits but the crisis that preceded the first: the in-fighting, power-plays, and near-disintegration of a team that had every credential to succeed. Her analysis of that expedition: what broke, what was rebuilt, and how the team reached the top despite itself, is the foundation of her corporate work. Her second major case study is the 2012 Mazeno Ridge on Nanga Parbat, a 10-kilometre Himalayan ridgeline that had repelled ten previous international expeditions. The six-person team committed to a first ascent with no existing blueprint and had to adapt in real time as the plan met a complex, unforgiving environment. Two teammates completed the ascent and were awarded the 2013 Piolet d’Or, mountaineering’s most prestigious prize. O’Dowd uses this expedition as a model for executing ambitious objectives when certainty is unavailable and the original plan cannot hold. A Fellow of the Professional Speaking Association of UK/Ireland and recipient of its Professional Speaking Award of Excellence, she has presented in 46+ countries over 27 years. She holds a Master’s degree in Journalism from Rhodes University, where she also lectured. Her presentations are built not on inspiration but on diagnosis: specific, transferable analysis of why high-performing groups succeed and fail under pressure. Key speaking topics Decision-making under extreme pressure High-performance team dynamics Leadership in high-stakes environments Executing ambitious plans under uncertainty Resilience, failure, and recovery Risk, responsibility, and the limits of control Adapting strategy when execution meets reality Ideal for C-suite and senior leadership teams navigating high-stakes decisions under uncertainty Organisations running ambitious transformation, innovation, or change programmes Leadership conferences centred on team performance and organisational resilience Boards and executive committees examining risk, accountability, and decision-making frameworks Audience outcomes A specific diagnostic framework for understanding why high-performing teams fail from within, not from outside Practical analysis of how ego, competition, and communication breakdown manifest under pressure, and how to interrupt those patterns A case-study model for adapting ambitious plans when execution meets an unpredictable environment A reframed understanding of organisational risk: internal dynamics as a primary variable, not just external conditions Greater clarity on what leadership under genuine uncertainty looks and feels like, drawn from real decisions with irreversible consequences

Why organisations work with Amy Cappellanti-Wolf She has held the CHRO seat at Dayforce, Cohesity, Symantec and Silver Spring Networks, including taking Silver Spring Networks public on the NYSE in 2013. Her HR career runs from Frito-Lay and The Walt Disney Company through Sun Microsystems and Cisco, so she can speak credibly to consumer, entertainment and enterprise tech leadership teams in their own language. At Dayforce she runs people strategy at an HR technology vendor and acts as “Customer Zero” for the company’s AI-powered HR releases, which gives her an unusually concrete view of where AI lands in real HR operations. She works at board and committee level on talent and rewards, currently as Compensation Committee Chair at Softchoice and as a director or advisor at D-Wave Quantum, Betterworks and Wellist. Recognised externally on people and tech leadership: National Diversity Council Top 50 Most Powerful Women in Technology, Silicon Valley Business Journal Women of Influence, and the Forbes Human Resources Council. Biography highlights EVP and Chief People Officer, Dayforce, since April 2024. Former CHRO at Cohesity, Symantec and Silver Spring Networks; led people strategy through Silver Spring Networks’ 2013 IPO. Earlier senior HR roles at Cisco Systems (2001 to 2009), Sun Microsystems, The Walt Disney Company and Frito-Lay (PepsiCo). Compensation Committee Chair at Softchoice (TSX: SFTC); board and advisory roles at D-Wave Quantum, Betterworks and Wellist. Forbes Human Resources Council member since 2018; National Diversity Council Top 50 Most Powerful Women in Technology. Inducted into the Roll of Distinguished Alumni, WVU’s John Chambers College of Business and Economics, in 2019. Biography Few CHROs have stood in the room for a Cisco-era leadership build, a Disney creative organisation, a Symantec security business and a Silver Spring Networks IPO. Amy Cappellanti-Wolf has. That cross-section is what gives her practical authority on what culture and talent actually take when a company changes shape. Her current seat sharpens the point. As EVP and Chief People Officer at Dayforce, she runs people strategy inside an HR technology vendor and uses Dayforce’s own platform as “Customer Zero” for AI-powered HR releases. That gives her a working view of where AI lands in payroll, performance and workforce planning, not as a forecast but as a live deployment. Boards use her where rewards, governance and people risk meet. She chairs the Compensation Committee at Softchoice, sits on the board at D-Wave Quantum, and advises Betterworks and Wellist. Her recognition track record, Forbes HR Council, the National Diversity Council Top 50 in Technology, Silicon Valley Business Journal Women of Influence, sits alongside the operating record, not in place of it. For senior buyers, the practical value is specific. She can talk credibly to a CHRO planning an IPO, a CEO integrating an acquisition, an HR team rebuilding engagement after a restructure, or a board asking what AI in HR really changes. The answers come from having done it, not from observing it. Key speaking topics People strategy through IPO, M&A and divestiture AI in HR and the future of the people function High-performance culture in scaling tech companies Diversity, equity and inclusion as an operating discipline Leadership and talent for enterprise transformation The CHRO as a board-level voice on people risk Ideal for CHROs and senior HR leaders preparing for IPO, M&A or large-scale restructure CEOs and boards weighing the people implications of AI deployment in core operations Compensation and talent committees considering rewards, succession and culture risk Technology, consumer and entertainment leadership teams running concurrent transformations Audience outcomes A clear sense of how to sequence people priorities through IPO, integration and restructure A practical view of where AI changes HR operations now, drawn from a live enterprise deployment Sharper questions for boards and executive teams on culture, rewards and talent risk Concrete language for inclusion outcomes that survive a politically contested environment

Why organisations work with Dr Alison Edgar MBE The intrapreneurship methodology addresses a specific organisational failure: talent hired to think and then trained to execute. It gives teams ownership inside the existing structure without asking for a reorg. Operator before author. She built her career inside Yell during the Yellow Pages collapse, founded her own training business in 2011, and advises UK government on small business policy. The frameworks on stage were built for a business she was running at the time. The work sits in the mechanics of accountability. The Intrapreneur Mindset and her Big Balls® prioritisation framework give managers a shared language for ownership and follow-through that outlasts the keynote. Designed to land in mixed rooms. Leaders, managers, and front-line teams leave a session with the same vocabulary and the same expectations, which matters when a change programme needs to move through every layer of the business. The back-story does work that a CV can’t. Clydebank council flat, undiagnosed dyslexia, no school qualifications, MBE in 2020, honorary doctorate in education from Bournemouth University in 2024. Senior leaders and front-line staff end up listening to the same talk for different reasons. Biography highlights Founder and Managing Director of SMASH IT!® Training. Appointed MBE in 2020 for services to small business. Awarded an Honorary Doctorate in Education by Bournemouth University, 2024. Author of Secrets of Successful Sales (WHSmith Top Ten business book; named by The Independent in 2019 among the top business books written by a woman) and SMASH IT! The Art of Getting What YOU Want. Named one of the UK’s Top 10 Business Advisers by Enterprise Nation; TEDx speaker; business expert on The Apprentice: Unfinished Business; regular contributor to BBC Breakfast and BBC Radio. Clients include Sky, Discovery Channel, EasyJet, the NHS, the European Commission, Louis Vuitton Moët Hennessy, CBRE, Specsavers, Currys, St James’s Place, Porsche and Renault. Biography Most change programmes are written to land in the boardroom. The work of making them stick sits three layers below, in the everyday decisions that keep standards consistent when the strategy slides have been filed away. That gap is where Alison Edgar does her work. SMASH IT!® Training was founded after twenty-five years in corporate sales at BT and Yell. The Yell years were the formative ones. She watched Yellow Pages, once a fixture in almost every UK home, lose its market because the leadership chose not to react to Google. Before that came an earlier career managing hotels in Cape Town and Sydney. The training business grew into something broader than sales. At the centre of the work today is the Intrapreneur Mindset: Edgar’s term for what it looks like when employees think and decide like owners inside a large organisation. The Big Balls® framework sits alongside it, giving managers a prioritisation language for work that all feels equally urgent. Clients include Sky, Discovery Channel, EasyJet, the NHS, the European Commission and Louis Vuitton Moët Hennessy. The credibility behind the frameworks is unusually well-documented. She was named one of the UK’s Top 10 Business Advisers by Enterprise Nation, appointed MBE in 2020 for services to small business, and awarded an honorary doctorate in education by Bournemouth University in 2024. Two books sit on the record: Secrets of Successful Sales, named by The Independent in 2019 among the top business books written by a woman, and SMASH IT! The Art of Getting What YOU Want. She is a regular BBC contributor, including as a business expert on The Apprentice: Unfinished Business, and is quoted across The Telegraph, The Guardian and The Sunday Times. The practical test of any speaker for a serious organisation is what survives the following Monday. Alison Edgar is booked repeatedly by Sky, the NHS and the European Commission because the language she gives a room keeps showing up in meetings weeks later. Key speaking topics Leadership accountability Leading change and change fatigue Intrapreneurship and ownership culture Standards and everyday execution Customer experience and service culture High-performance teams Sales leadership and commercial behaviour Ideal for Senior leaders accountable for consistent performance across transformation programmes. CHROs and CPOs building accountability and standards in hybrid or multi-site organisations. Commercial and sales leaders looking to raise conversion through team behaviour without expanding headcount. Organisations running large all-hands or leadership off-sites where the same message needs to reach the C-suite and the front line. Audience outcomes A working definition of accountability that lives in everyday behaviour and survives the next restructure. The Big Balls® prioritisation framework applied to real work, so teams stop treating every task as equally urgent. A shared language across leaders, managers and front-line staff for ownership and consistent standards. Intrapreneurship tools that let employees act like owners inside the existing structure. Language and tools for handling change fatigue, including what to do when a team has already checked out of the next transformation.

Why organisations work with Yves Morieux Smart Simplicity® is a proprietary BCG framework built on social science – game theory, organisational sociology, economics – not management intuition. Leaders take away a testable model, not a set of principles. His argument is counter-intuitive and specific: the problem is not complexity itself, but the organisational response to it. That reframe changes where leadership teams look for solutions. His two TED talks on the subject have exceeded 5 million views, which means senior audiences often arrive having already encountered the framework and wanting to operationalise it. Six Simple Rules, published by Harvard Business Review Press, gives organisations a durable reference point that outlasts a single event and shapes how teams implement change. His 2019 BCG Fellow research introduced “Relational Productivity”, extending the Smart Simplicity model into how digital ways of working reshape cooperation and output. Organisations dealing with hybrid work and digital transformation get a framework grounded in his earlier work but updated for current conditions. Biography highlights BCG Fellow since 2008; Managing Director and Senior Partner at Boston Consulting Group; Director of the BCG Institute for Organization Creator of Smart Simplicity®, BCG’s registered framework for managing organisational complexity and rebuilding cooperation Author of a second BCG Fellow research concept, Relational Productivity, developed in 2019 Co-author of Six Simple Rules: How to Manage Complexity without Getting Complicated (Harvard Business Review Press, 2014), with Peter Tollman Two TED talks on organisational complexity and workplace effectiveness, collectively exceeding 5 million views Published in Harvard Business Review, The Economist, The Wall Street Journal, Fast Company, and Le Monde; author of more than 45 articles and book chapters Lecturer in the advanced sociology programme and professor in the master of public affairs programme at Sciences Po, Paris PhD in industrial marketing, University of Strathclyde; DEA in organisational sociology, Sciences Po Biography Organisations under pressure tend to reach for familiar tools: clearer accountability frameworks, more robust reporting, additional coordination structures. Yves Morieux has spent his career at BCG demonstrating that this instinct is the source of the problem, not the solution. The more complex the operating environment, the more those tools erode the cooperation that performance actually depends on. His framework, Smart Simplicity®, was developed through research at the BCG Institute for Organization where he has served as a BCG Fellow since 2008, and grounded in social science disciplines unusual in consulting: game theory, organisational sociology, economics. The six rules at its core are not management principles but structural interventions that change the conditions under which people decide whether to cooperate. His 2019 BCG Fellow work extended the model into Relational Productivity, examining how digital ways of working reshape those same dynamics. Six Simple Rules: How to Manage Complexity without Getting Complicated, co-authored with Peter Tollman and published by Harvard Business Review Press, codified the framework for practitioner use. His two TED talks on the subject, delivered as part of a series curated with BCG, have collectively exceeded 5 million views, making Smart Simplicity one of the most widely seen management arguments of the past decade. Morieux also lectures in the advanced sociology programme and the master of public affairs at Sciences Po in Paris. His work has been covered and published in Harvard Business Review, The Wall Street Journal, The Economist, Fast Company, and Le Monde, and spans more than 45 articles and book chapters. Key speaking topics Organisational complexity and its management Smart Simplicity® framework and the Six Simple Rules Cooperation as a performance driver Relational Productivity and digital ways of working Organisational design and behavioural architecture Leadership under complexity Productivity, engagement, and the failure of conventional management tools Ideal for C-suite and senior executive teams undertaking transformation or restructuring CHROs and people function leaders diagnosing engagement and performance gaps Strategy and organisational design leaders evaluating how structure is shaping behaviour Leadership teams navigating post-merger integration, scaling, or operating model change Audience outcomes A concrete diagnosis of how conventional management responses to complexity generate the performance and engagement problems they were designed to solve Understanding of the six Smart Simplicity® rules and how each changes the structural conditions for cooperation A framework to identify which processes, metrics, and accountabilities in their own organisation are creating complicatedness rather than managing complexity Exposure to the Relational Productivity concept and its implications for hybrid and digital-first operating environments Practical language to take back to leadership teams for evaluating organisational design decisions

Why organisations work with Will Greenwood His book World Class is built on interviews with more than 100 elite performers across sport and business, including Sir Clive Woodward, Rio Ferdinand, and Dame Carolyn McCall, giving his framework (celebrating difference, forging togetherness, accelerating growth) a research depth that distinguishes it from speaker anecdote. He was joint-top try scorer in the 2003 World Cup and central to the squad’s performance, not an observer of a winning culture but a direct participant in building one, which gives his account of accountability and standards an authority that is hard to replicate. His role as Chief Customer Officer at Afiniti means his thinking extends into live commercial application; AI-driven customer experience strategy, giving him credibility with boards and executive teams beyond sport. His named concept TCUP (Think Correctly Under Pressure) gives leaders a transferable mental model for individual and collective performance under stress: a specific takeaway rather than an inspirational experience. An Economics degree from Durham, a career as a City trader before turning professional, and more than 15 years as a Sky Sports analyst add analytical credibility that supports board-level conversations on performance, leadership, and organisational change. Biography highlights 55 England caps, 31 international tries: England’s third-highest international try scorer; joint-top scorer at the 2003 Rugby World Cup Three British & Irish Lions tours: South Africa (1997), Australia (2001), New Zealand (2005) Co-author of World Class: How to Lead, Learn and Grow like a Champion (Penguin/Ebury Edge, 2021), with Ben Fennell, former CEO of Bartle Bogle Hegarty; built from interviews with 100+ elite performers across sport and business Long-standing rugby analyst and presenter, Sky Sports; weekly rugby columnist, The Daily Telegraph Chief Customer Officer (UK), Afiniti: an AI company focused on customer experience optimisation, since 2020; earlier career as a financial trader at Midland Global Markets (HSBC) MBE; Doctor of Civil Law honoris causa, Durham University; BA in Economics, Durham University Biography England’s 2003 Rugby World Cup squad produced one of the most studied high-performance environments in sport. Will Greenwood was not a bystander: he was joint-top try scorer at the tournament, central to the team’s culture and to the trust structures that drove its performance. That first-hand experience of what a winning team actually looks and feels like from the inside is the foundation of everything he brings to organisations. Greenwood developed that thinking further in World Class: How to Lead, Learn and Grow like a Champion, co-authored with Ben Fennell, former CEO of Bartle Bogle Hegarty, and published by Penguin in 2021. The book is built on interviews with more than 100 elite performers, from Sir Clive Woodward and Rio Ferdinand to Dame Carolyn McCall, and identifies three organising principles: celebrating difference, forging togetherness, and accelerating growth. It is a framework, not a memoir. His credibility in the room is reinforced by a career that has never stayed still. He read Economics at Durham, traded at Midland Global Markets in the City before turning professional, and has held a C-suite role at AI company Afiniti since 2020. More than 15 years as a Sky Sports analyst, and a long-running column in The Daily Telegraph, have built a discipline of translating elite performance into clear, repeatable language. His concept TCUP (Think Correctly Under Pressure) sits at the centre of his speaking framework: the idea that in the critical moments, individual responsibility and mental clarity are the things that separate teams who deliver from teams who don’t. It is the kind of practical, named concept that organisations can take back into the room and use. Key speaking topics High-performance team leadership Standards and accountability culture Trust and cohesion under pressure Peak performance and mental discipline Learning, growth and continuous improvement Change management and mindset shift Leadership lessons from elite sport environments Ideal for Senior leadership and executive teams building or re-setting high-performance culture Chief People Officers and HR Directors leading culture transformation programmes Sales and commercial leadership audiences where team dynamics directly affect performance Boards and C-suite audiences on sustained organisational performance and resilience under pressure Audience outcomes A named, research-based framework (celebrating difference, forging togetherness, accelerating growth) drawn from 100+ interviews with elite performers across sport and business Practical understanding of the specific behaviours, standards and trust structures that distinguish high-performing teams from merely capable ones The TCUP model (Think Correctly Under Pressure), a transferable tool for individual and collective performance in high-stakes situations A reframed perspective on how organisations respond to setback, injury to performance, and the change of pace that comes with transition – grounded in lived experience, not theory Language and reference points that leadership teams can take back into internal conversations on culture, accountability and performance

Why organisations work with Tim Collins He has commanded under live fire. The lessons on composure, communication, and accountability are drawn from running the 1st Battalion, Royal Irish Regiment Battle Group in Iraq, not a leadership model. His eve-of-battle speech is one of the most studied pieces of leadership communication of the last twenty years, hung in the Oval Office and quoted in business schools. Few speakers can talk about leadership communication from that position. Eight years as an officer in 22 SAS, including as Operations Officer, gives him a vocabulary on small-team performance, selection, and trust that very few corporate speakers can match credibly. He builds the talk around the audience’s actual leadership tension. The military stories are evidence, not the point. Biography highlights Commanded the 1st Battalion, Royal Irish Regiment Battle Group during the 2003 invasion of Iraq. Eight years as an officer in 22 SAS, including service as Operations Officer. Appointed OBE in 2003 for service in Iraq. Author of Rules of Engagement: A Life in Conflict (Headline, 2006). Co-founder and Chairman of New Century Consulting, an intelligence-led security services firm working with government clients since 2006. Regular media commentator and columnist on defence and security, with bylines in the Telegraph and other UK national press. Biography The eve-of-battle address to the Royal Irish Regiment Battle Group, delivered in Kuwait on 19 March 2003, was extemporised and recorded in shorthand by a single journalist. President George W. Bush later had a copy hung in the Oval Office. It is now a fixture on leadership reading lists, taught for what it does in five minutes: set the moral frame, give the team something to hold onto, and accept the weight of command without flinching. The speech is not why senior leaders book Collins, but it explains what they get. He commanded a battalion in combat, with all that implies for accountability, communication, and the long shadow that command throws over a career. He came back to allegations of war crimes, cleared his name, and was promoted to colonel. That sequence, command, scrutiny, recovery, is the substance of what he teaches. Before Iraq, Collins served eight years in 22 SAS, including as Operations Officer, and led troops through Northern Ireland, the Falklands, and Cyprus. The earlier work shapes how he talks about selection, small-team trust, and what actually holds a unit together when the plan fails. His memoir Rules of Engagement (Headline, 2006) is the long-form version. Since retiring from the army in 2004 he has built New Century Consulting, an intelligence-led security firm working largely with government, and become a regular commentator on defence and security in the UK national press. The corporate keynote work draws on all of it: the command experience, the public scrutiny, the second career building a business with a payroll and contracts. Key speaking topics Command leadership under pressure Leadership communication in high-stakes moments Small-team performance and trust Decision-making with incomplete information Accountability and the weight of command Resilience after public scrutiny Lessons from operational command for civilian leaders Ideal for CEOs, executive committees, and divisional MDs preparing teams for high-stakes operational moments Leadership development programmes for newly senior leaders taking on command-level accountability Sales and operations conferences where the central leadership question is composure under pressure Board offsites focused on crisis readiness, succession, or the human side of restructure Audience outcomes A clearer picture of what leadership communication actually does in the moment that counts. Practical handles on composure, accountability, and team trust, drawn from command experience rather than theory. A more honest reading of what holds a team together when the plan changes. A reference point, the eve-of-battle speech, that audiences carry back into their own leadership conversations.

Why organisations work with Stuart Rose He has run a defensive takeover at the highest level in British retail. M&S beat Sir Philip Green’s bid in 2004 with Rose as chief executive, three weeks into the job. He turned Arcadia around and sold it for over £800m, then took on the M&S turnaround the same decade. Two CEO-led recoveries in adjacent businesses, a year apart. He authored the 2015 Better Leadership for Tomorrow review for the Department of Health, the standing reference document on why NHS hospital leadership underperforms and what to do about it. Plan A at M&S was the first time a FTSE retailer treated sustainability as a board strategy with capital attached, not a CSR report. Rose committed £200m and signed his top suppliers in private before launch. Sits in the House of Lords as Baron Rose of Monewden and chaired Ocado Group from 2013 to 2021. Buyers get a perspective shaped by both governance and operating accountability. Biography highlights Former Chief Executive (2004 to 2008) and Executive Chairman (2008 to 2011) of Marks & Spencer. Former Chairman of Ocado Group (2013 to 2021) and Chairman of Asda (2021 to 2024), with day-to-day executive leadership at Asda from September 2024. Former Chief Executive of Arcadia Group, Argos, Booker plc and Burton Group. Author of the 2015 NHS leadership review commissioned by the Secretary of State for Health, Better Leadership for Tomorrow. Knighted in the 2008 New Year Honours for services to retail and corporate social responsibility. Conservative life peer: Baron Rose of Monewden, created 2014. Biography Marks & Spencer was three weeks into a hostile bid from Sir Philip Green when Stuart Rose was appointed chief executive in May 2004. The defence held. What followed was a six-year programme that restored profit, rebuilt the supply base, and put sustainability at the centre of the operating plan rather than the CSR report. Plan A launched in 2007 with 100 commitments across climate, waste, raw materials, fair partnership and health. The framing was deliberately blunt: there is no Plan B. £200m of capital was committed up front, and the largest M&S suppliers were briefed privately before launch so the public commitment was already operationally backed. The retail track record runs deeper than M&S. As chief executive of Arcadia from 2000, he led the turnaround that culminated in the £800m sale of the group in 2002. Earlier, he ran Argos, Booker plc, where he engineered the merger with Iceland to form the Big Food Group and the Burton Group. The 2015 NHS leadership review for the Department of Health applied the same operating discipline to a non-commercial setting, with 19 recommendations on talent, accountability and visible frontline leadership. He chaired Ocado Group from 2013 to 2021 and took the chair at Asda in November 2021, stepping into executive responsibilities in September 2024 to stabilise the business. He sits in the House of Lords as Baron Rose of Monewden. Key speaking topics Turnaround leadership in large consumer businesses Defended takeover bids and board response Sustainability as an operating strategy Public sector reform and NHS leadership Corporate governance and the chair role UK retail and the future of the high street Ideal for Boards and chairs of large consumer or retail businesses are going through performance recovery Public sector leadership audiences responsible for hospital, trust or system reform CEO and CFO offsites where the agenda is restoring investor and workforce confidence Sustainability and ESG forums where the audience is past narrative and into capital allocation Audience outcomes A working account of how a defended takeover changes board behaviour and the CEO calendar in the first 90 days. The decisions behind Plan A, including how Rose secured supplier alignment before public launch. A clear view of why NHS leadership underperforms and which of the 2015 review recommendations still apply. The chair’s perspective on when to intervene executively and when to hold back, drawn from the Ocado and Asda chairmanships.

Why organisations work with Steve Faktor He works from a proprietary, named methodology, the 4C’s of Innovation™, developed inside Fortune 100 innovation programmes at American Express, Citi and MasterCard, not adapted from case studies of others’ work. His operating record is concrete. As head of the $50M Chairman’s Innovation Fund at American Express, he launched commercial products including Zync, LoyaltyEdge, and the Private Sales joint venture with Vente Privée. His 9 Corporate Personality Types™, the viral Forbes piece picked up by NPR, gives audiences a working tool for diagnosing why innovation initiatives die inside specific corporate cultures. He carries a 750,000-strong LinkedIn following from his status as one of the platform’s original 160 Influencers, alongside figures like Richard Branson. Buyers hiring him get a futurist whose calls are public and dated. The voice in Econovation, sharp and satirical, is the same voice on stage. Senior leaders get an honest read on innovation work without the consultant gloss. Biography highlights Founder and CEO of IdeaFaktory, the innovation incubator behind multiple $100M+ businesses for Fortune 100 brands, built on its proprietary 4C’s of Innovation™ process. Former Vice President of Growth and Innovation and Head of the $50M Chairman’s Innovation Fund at American Express, where he launched Zync, LoyaltyEdge and the Private Sales joint venture with Vente Privée. Former SVP of Innovation and Growth Ventures at Citigroup; senior strategy and innovation executive at MasterCard; former management consultant at Arthur Andersen. Author of Econovation: The Red, White, and Blue Pill for Arousing Innovation (Wiley, 2011). Forbes and Harvard Business Review contributor; one of LinkedIn’s original 160 Influencers, with a 750,000-strong executive following. Host of The Trendaddy show; media credits include The Wall Street Journal, NPR, Bloomberg Radio and MSNBC. Graduate of NYU Stern School of Business. Biography At American Express, the Chairman’s Innovation Fund came with a $50M budget and a brief to launch new businesses inside the company. Steve Faktor ran it. Out of that role came Zync, LoyaltyEdge and a Private Sales joint venture with Vente Privée. The same period produced the methodology he has since codified as the 4C’s of Innovation™: context, creativity, capabilities and culture. That methodology is the operating logic he now applies through IdeaFaktory, the innovation firm he founded after leaving AmEx. IdeaFaktory has helped Fortune 100 clients launch multiple $100M+ businesses by partnering with vetted startups and rebuilding their internal innovation programmes from the culture out. The ‘culture out’ part matters. His viral Forbes piece on the 9 Corporate Personality Types, picked up by NPR, came from watching innovation initiatives die at the hands of identifiable, predictable internal characters. Faktor’s second strand of work is futurist. Econovation (Wiley, 2011) argued that consumerism was ending and producerism was emerging, with economic value shifting to those who make rather than those who consume. As one of LinkedIn’s original 160 Influencers, with a 750,000-strong executive following and Forbes and Harvard Business Review columns, he has built more than a decade of dated, public predictions clients can audit. In a boardroom, both strands earn their seat. Senior teams get a working framework rooted in real product P&Ls, the AmEx ones with his name on them, not someone else’s case studies. They also get a voice that has been right enough, often enough, in public, that buyers can audit the work before they commission it. Key speaking topics Innovation strategy and methodology Corporate-startup partnerships and commercialisation Growth strategy in financial services and consumer goods Futurism and trend forecasting Innovation culture and corporate change Business model innovation Digital commerce, payments and loyalty Ideal for Chief Innovation Officers and Heads of Strategy in Fortune 500 firms whose innovation programmes have plateaued at pilot stage. Growth and commercial leadership teams in financial services, payments and consumer goods evaluating where to commit capital next. Boards and executive committees commissioning a candid, externally validated read on internal innovation capability. Founders and corporate venture teams looking for an operator’s view of how large enterprises actually make buying decisions. Audience outcomes A specific diagnostic for why their innovation programmes are stalling, anchored to the 4C’s of Innovation™. A working vocabulary for the cultural archetypes that block or enable change inside large organisations, drawn from the 9 Corporate Personality Types. A view of which trends in technology, economics and consumer behaviour are most likely to disrupt their P&L over the next five to ten years. A short list of the highest-leverage moves a senior team can make to convert innovation budget into commercial product launches.

Why organisations work with Steve Blank Co-creator of the Lean Startup methodology, the operating logic most corporate innovation programmes are now built on, taught by the person who designed it. His Lean LaunchPad curriculum became the National Science Foundation’s I-Corps, now the standard for commercialising research at the NSF, NIH and U.S. Department of Energy. Co-founder of Stanford’s Hacking for Defense programme and the Gordian Knot Center for National Security Innovation, with direct experience deploying innovation methodology inside the U.S. defence and intelligence community. Twenty-one years inside eight Silicon Valley startups, with four IPOs including E.piphany. He built what he teaches before he taught it. Named one of 12 Masters of Innovation by Harvard Business Review and listed on the Thinkers50 global ranking of management thinkers. Biography highlights Adjunct Professor at Stanford University and Senior Fellow for Entrepreneurship at Columbia University. Author of The Four Steps to the Epiphany, The Startup Owner’s Manual, and Hacking for Defense: Innovation Doctrine. May 2013 Harvard Business Review cover story, “Why the Lean Start-Up Changes Everything,” defined the field. Co-founder of Stanford’s Gordian Knot Center for National Security Innovation; served on the Defense Business Board and the U.S. Navy’s Science and Technology Advisory Board. Lean LaunchPad class taught at 75+ universities globally; Hacking for Defense at 70+, with more than 70 dual-use startups and over $350 million in follow-on funding. Eight Silicon Valley startups across 21 years, four IPOs, including E.piphany, Zilog, MIPS and SuperMac. Biography Startups search for a business model. Large companies execute one. Conflating the two is what makes most corporate innovation programmes underperform: they apply planning, forecasting and accountability tools designed for known businesses to activities that are inherently exploratory. Steve Blank’s argument, developed across two foundational books and a 2013 Harvard Business Review cover story, is that innovation has to be run as a managed discipline with its own operating logic. The Lean Startup methodology he co-created treats new ventures as a search process, where customer development, hypothesis testing and minimum viable products replace the business plan as the primary instrument of decision-making. His credibility on this is built from doing the work, not just teaching it. He spent 21 years inside eight Silicon Valley startups, four of which went public, including E.piphany. He then took the same methodology into the U.S. federal system: his Lean LaunchPad curriculum was adopted by the National Science Foundation as I-Corps, now the standard for commercialising research at the NSF, NIH and Department of Energy. His Hacking for Defense programme, co-founded at Stanford with Joe Felter and Peter Newell, has produced more than 70 dual-use startups and over $350 million in funding. He teaches at Stanford, Columbia and Berkeley, advises the Department of Defense, and co-founded Stanford’s Gordian Knot Center for National Security Innovation. Harvard Business Review has named him one of 12 Masters of Innovation; Thinkers50 ranked him among the global top 50. The reason corporate audiences book him is straightforward: he is one of very few people who has built innovation processes that work inside the most rigid bureaucracies in existence, and he can show a senior team how to do the same. Key speaking topics Lean Startup methodology Corporate innovation at scale Customer development and business model search Entrepreneurship Disruption and incumbent response Innovation inside government and defence Ideal for Chief Innovation Officers and corporate venture leaders Boards and executive teams designing or resetting innovation programmes Government and defence leaders responsible for technology adoption and commercialisation Founders, scale-up CEOs and corporate accelerator leadership Audience outcomes A working distinction between executing a known business model and searching for a new one, with the implications for how each should be resourced, measured and led. The operating logic behind customer development, hypothesis testing and minimum viable products as decision-making instruments inside large organisations. Examples from the Lean LaunchPad, NSF I-Corps and Hacking for Defense programmes showing how the methodology has been deployed at federal scale. A diagnostic for why most corporate innovation programmes produce pilots and proofs-of-concept without commercial outcomes.

Why organisations work with Skip Bowman The Safe2Great model is the only publicly available integrated framework that treats psychological safety and growth mindset as a single system – giving organisations one coherent diagnostic language that connects leadership behaviour, team dynamics, and organisational culture without requiring them to hold multiple competing frameworks simultaneously. The Growth Mindset Leadership 360 converts leadership culture into quantified, benchmarked data – replacing the subjective impressions that dominate most culture assessments with comparative insight on where specific leaders are enabling or blocking growth, measured against a global dataset. His research found that more than 60% of leaders assess their own impact inaccurately relative to how their teams experience them – a specific, repeatable finding that reframes the conversation with senior leadership teams from aspiration to accountability. The Safe2Great model names and maps three distinct protective mindsets – controlling-competitive, complying-complacent, and critical-skeptical – that remain invisible in standard leadership frameworks, enabling organisations to identify the specific cultural blockers at play rather than working against a generic leadership gap. Both the book and the assessment tools are designed for practitioner deployment through a formal accreditation programme, meaning organisations can embed the methodology independently – Bowman’s work scales beyond the keynote. Biography highlights Author of Safe to Great: The New Psychology of Leadership (Figure 1 Publishing, 2023) Creator of the Safe2Great model and suite of four proprietary diagnostic tools including the Growth Mindset Leadership 360 – available in over ten languages Founder and CEO of Global Mindset, leadership and organisational development consultancy based in Denmark MA in Psychology and Languages (Copenhagen); MA in Organisational Psychology (Denmark); trained in cross-cultural management, group dynamics, and coaching Over 25 years of applied consulting with global organisations including Danfoss, Siemens, Nestlé, Ericsson, VELUX, and Merck Bilingual in English and Danish; consulting engagements across Europe, North America, Asia, Africa, and the Middle East Biography Skip Bowman starts from a finding that most leadership programmes prefer to avoid: the majority of leaders believe they behave very differently from how their teams actually experience them. His Safe2Great research, conducted across more than 500 leadership teams, found that over 60% of leaders inaccurately assessed their own impact. That data point is the foundation of everything he does. His 2023 book, Safe to Great: The New Psychology of Leadership (Figure 1 Publishing), sets out the argument in full. The central claim is that psychological safety is not a cultural aspiration that organisations approach through values statements and team workshops – it is a direct output of specific, identifiable leadership behaviours. The Safe2Great model maps those behaviours against three protective mindsets – controlling-competitive, complying-complacent, and critical-sceptical – and connects them to a suite of validated diagnostic tools that make the invisible visible. The Growth Mindset Leadership 360 is the operational core of this system. It benchmarks leaders against a global dataset, measuring the behaviours that enable or obstruct growth-oriented team dynamics. Combined with the Great Teams Assessment and Culture for Growth Survey, the result is an assessment architecture that links individual leadership behaviour to team experience to organisational culture in a single, connected methodology. The tools are available in over ten languages and come with a formal practitioner accreditation programme. Bowman grew up in Perth, Australia, and has spent the majority of the last 25 years in Europe – working in Switzerland, England, France, and Denmark and consulting across Europe, North America, Asia, Africa, and the Middle East. He holds an MA in Psychology and Languages from Copenhagen and an MA in Organisational Psychology from Denmark, with additional training in cross-cultural management, group dynamics, and coaching. His consulting client history includes Danfoss, Siemens, Nestlé, Ericsson, VELUX, and Merck. Key speaking topics Psychological safety and leadership behaviour Growth mindset in leadership and organisational culture The Safe2Great model and leadership diagnostics Transforming organisational culture Leading change and transformation Cross-cultural and global leadership Leadership development and behavioural change Ideal for Senior leadership teams and executive committees navigating transformation or cultural change CHROs and people directors responsible for leadership development strategy and investment decisions L&D and organisational development leads in multinational or cross-border organisations Boards evaluating the relationship between leadership behaviour and organisational performance Audience outcomes A clear, working model for understanding how leadership behaviour directly creates or dismantles psychological safety in teams – beyond the concept, into measurable practice Ability to identify the three protective mindsets that most commonly obstruct cultural change, and to recognise them in their own leadership environment A shared organisational language connecting leadership assessment, team dynamics, and culture in a single coherent framework Practical understanding of what a diagnostic-led approach to leadership development looks like, and why design matters more than content in producing lasting behavioural change The research basis for understanding why leadership development programmes frequently fail to change the behaviours they are designed to change