Alison Edgar Speaker

Alison Edgar

One of the UK’s Top 10 business advisers. Working with some of the UK’s leading entrepreneurs, Alison’s quirky approach to sales has led her to become a thought leader in her field

Alison Edgar: Biography highlights

Alison Edgar MBE also known as “The Entrepreneur’s Godmother” to a plethora of the world’s most successful entrepreneurs, brings a matchless amalgamation of outside of the box thinking, insight, and knowledge to large organisations.

Known for:

Business Leaders

Based in:


Languages spoken:


Full biography of Alison Edgar

Alison Edgar’s Background

Starting her business at age 46, Alison was in the shoes of the delegates for most of her life. In a world full of conference speakers, she is a relatable figure for audiences around the globe providing them with lasting impact. She champions that no barrier should hold you back from achieving your goals, be it age, race, gender, or disability.

Her teachings have pioneered culture change, enhanced performance, and transformed mindsets within her five-star global clientele such as Sky, Würth, EasyJet, and The Discovery Channel, where she has delivered her world-class ‘Intrapreneurship’ methodology to enhance the development of teams by helping employees to think like entrepreneurs. Other clients include The European Commission, The National Lottery, and SimpliSafe.

In 2020, Alison received an MBE for recognition of her long-term services to entrepreneurship and business, which continues to inspire her methodologies. She is a contributor to BBC TV and Radio and has recently become a business mentor on a new Amazon Prime UK & US TV show airing in 2022.

A dyslexic author of two international best-selling books, ‘Secrets of Successful Sales’ and ‘SMASH IT! The Art of Getting What YOU Want’, Alison has mastered the balance of how to enhance readers’ personal and professional development. Her debut book was not only a WHSmith Top Ten Business Book but named one of the top books written by a woman in 2019 by The Independent.

Based on her books and TEDx, Alison’s talks motivate the audience to stop procrastinating, take action, and ultimately ‘SMASH IT!’. Using unique and contemporary methods combined with her energetic and witty delivery style Alison never fails to wow the audience.



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Available for:

After Dinner Engagement
Awards Hosting
Brand Endorsement
Guest Appearance
Moderating and Emcee
Panel Participation
TV and Media

Watch Alison in action

1/5 videos
Alison Edgar Showreel - 2019
Alison Edgar Showreel - 2019
Alison Edgar - Speaker Showreel 2019
Alison Edgar - Speaker Showreel 2019
Alison Edgar on BBC News - Closure of Beales, January 2020
Alison Edgar on BBC News - Closure of Beales, January 2020
The Art of Getting What You Want | Alison Edgar | TEDxNeathPortTalbot
The Art of Getting What You Want | Alison Edgar | TEDxNeathPortTalbot
The Great British Expos

As a director Great British Expo's I have worked with Alison for many years and I consider her to be one of the best female entrepreneurial speaker in the UK. Alison's keynotes are always incredibly engaging, inspirational and entertaining. We attract over 6,000 business leaders to our events annually and have year on year invited Alison to keynote speak at several of our flagship events throughout the country due to her popularity. Most recently we engaged Alison to inspired the audience at our Windsor event with her talk on 'Tenacity using Growth Mindset'. The feedback we had was amazing. Not only was the audience moved by Alison's delivery style and hugely inspirational personal story, it also equipped and motivated them to help achieve their goals. I would highly recommend Alison to speak at any event, especially one focusing on sales which is her specialist field (she really sparkles).'

Alex Jones Hall
Grow Kent

'Alison spoke at our Grow Kent Conference November 2016 and was absolutely brilliant. She was first on and set the scene for the whole day. She has such a lovely style of presenting which really warms the audience to her. And of course her content was first class. 100% recommend Alison as she is such a lovely person and great to work with.'

Carole Black
IVC Kuwait

'After much research, we found Alison Edgar via LinkedIn. She contacted us proactively after I viewed her profile. In February 2015, she was the Keynote speaker for the first event in the Middle-East of its kind, teaching entrepreneurism and sales to business owners and sales professionals in Kuwait. The overall average feedback from all attendees was 3.7 out of 4. We were extremely happy and have rebooked her to deliver another event in October 2017.'

Madlen Krushev
Business Showcase South West and Broadcaster

'Alison is the real deal. Ultra-connected. Super-inspirational. The fount of all knowledge and also knows how to pack out an event and lead from the stage. Whether you're seeking a low-key 'fireside chat' or an all in, tell it as it is Keynote, I could not recommend her enough. My team would agree.'

Jaime Breese

Alison's speaking topics

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