Leadership

Why organisations work with Les Hewitt A coaching method that has been deployed inside more than 300 companies, including Wells Fargo, RBC, FedEx, RE/MAX and the Million Dollar Round Table, with a focus on sales-led and franchise organisations rather than abstract leadership theory. Co-authorship of The Power of Focus with Jack Canfield and Mark Victor Hansen, a book that has sold more than 825,000 copies in North America and given Hewitt a recognisable thesis his audiences have often already encountered. Three decades of building and running The Power of Focus coaching program, including more than 900 delivered workshops, so the content is operating practice and not a recycled keynote. A clear diagnostic for why senior teams underperform: unclear future targets, leaders not protecting their top objectives, weak internal communication, and habits that quietly cost productivity. Built specifically for sales leaders, owner-operators and franchise networks, audiences that are usually underserved by leadership-development speakers pitched at corporate HQ. Biography highlights Co-author with Jack Canfield and Mark Victor Hansen of The Power of Focus, an international bestseller translated into more than 20 languages. Founder of The Power of Focus Coaching Program, used by more than 300 companies across North America, the UK, Ireland, Australia, the Gulf, Singapore and Russia. Named clients include Wells Fargo, Royal Bank of Canada, FedEx, Cameron Inc., Nexen Energy, RE/MAX, Royal LePage, Investors Group and the Million Dollar Round Table. Author of further titles in the series, including The Power of Focus for Women, The Power of Faithful Focus and The Power of Focus for College Students. Built and ran Achievers Canada, the seminar business that delivered more than 450 leadership and sales programs before evolving into the current coaching practice. Originally from Belfast; rose to top salesperson in an international network marketing company before moving into coaching and authorship. Biography Most senior teams are not failing on strategy. They are failing on follow-through. Targets get diluted by competing demands, the highest-value work slips down the calendar, and the habits that quietly govern productivity go unexamined. Hewitt has spent more than thirty years building a coaching practice around that gap. The Power of Focus, the book he co-authored with Jack Canfield and Mark Victor Hansen, was the first articulation of his method outside the workshop room. It became a long-running international bestseller, has been translated into more than twenty languages, and seeded the coaching program that now carries the same name. The book gave him a public thesis. The coaching business gave him the operating evidence behind it. That coaching business has been deployed inside more than 300 organisations, including Wells Fargo, Royal Bank of Canada, FedEx, RE/MAX, Royal LePage, Cameron Inc. and the Million Dollar Round Table. The work concentrates on a specific cohort: sales-led and franchise organisations where individual leader habits and team focus translate directly into commercial results. More than 900 workshops have been delivered, so the material is tested under load. Hewitt’s distinctive value is the combination of a recognisable book and a long working catalogue of what actually changes inside companies when leaders narrow their targets and protect their top priorities. Audiences leave with concrete habits and language to install on Monday, not a framework to file away. Key speaking topics Focus and follow-through for senior leaders Goal clarity and execution discipline Productivity habits in sales-led organisations Leadership effectiveness and self-management High-performance team behaviour Ideal for CEOs and owner-operators of mid-market and growth-stage businesses Sales leaders, franchise principals and broker networks Senior leadership teams running annual planning and offsite resets Member organisations such as MDRT, RE/MAX, Royal LePage and similar producer networks Audience outcomes A clearer set of personal and team targets, written down and prioritised before they leave the room. Specific habits to protect the highest-value hours of the working week. A common language for accountability that the team can keep using after the event. Practical tactics drawn from sales and entrepreneurial environments rather than abstract leadership theory.

Why organisations work with Lawrence Dallaglio He captained one club, Wasps, through the most successful period in its history: five Premiership titles and two Heineken Cups. That is sustained operating leadership at one institution, not a portfolio of short stints. The 2003 England side is one of the most studied teams in modern sport. Dallaglio was the only player on the pitch for every minute of the World Cup campaign. He can describe the mechanics of that team from inside the unit, not through hindsight. He founded and built Dallaglio RugbyWorks into a charity with measurable, third-party-evaluated outcomes for school-excluded young people. That is a specific, hands-on operating story, not a patronage role. He is one of two players to have won the Rugby World Cup in both 15-a-side and 7-a-side formats, a credential that no other speaker on the British circuit holds. Biography highlights 85 caps for England, captain in 1997 and again from 2004. Member of the 2003 Rugby World Cup and Grand Slam-winning side; played every minute of the World Cup campaign. Five Premiership titles and two Heineken Cups with London Wasps as a player and captain. One of two players to have won the Rugby World Cup in both 15-a-side and 7-a-side codes. MBE 2004, OBE 2008 for services to rugby and to charity. Founder of Dallaglio RugbyWorks, working with school-excluded young people aged 12 to 18. Author of It’s in the Blood: My Life, Headline, 2007. Biography The 2003 England side is one of the most analysed teams in international sport. Dallaglio was on the pitch for every minute of that World Cup campaign, in a back row with Richard Hill and Neil Back that other coaches still cite as a benchmark for balance and trust between three players in the same unit. The substance of what he speaks about begins there: how an elite team is actually held together over a long campaign. He played his entire professional club career at London Wasps. Under his captaincy, the club won five Premiership titles and two Heineken Cups. That is unusual in modern rugby, where careers move and loyalty is shorter. He captained England in 1997 and again from 2004 after Martin Johnson retired, and finished his international career with 85 caps. He is one of two players, with Matt Dawson, to have won the Rugby World Cup in both 15-a-side and 7-a-side codes. Dallaglio founded RugbyWorks in 2009 to work with young people excluded from mainstream education. The charity reports working with 4,439 young people across 101 provisions, with 90% of participants moving into education, employment or training, against 62% for their peers. It has been funded by the Youth Endowment Fund and works with school leaders who report attendance improvements in their cohorts. He was made MBE in 2004 and OBE in the 2008 Queen’s Birthday Honours, the latter explicitly for services to rugby and to charity. His 2007 autobiography It’s in the Blood is unusually direct for a sports memoir. The Daily Telegraph called it “uncontrollably frank”. The book covers his sister Francesca’s death in the 1989 Marchioness disaster, his short and contested first England captaincy, and the long arc back to the 2003 squad. For a corporate audience, the material that travels is the operating discipline behind sustained captaincy at one club, the inside view of the 2003 England unit, and the practical work of building an institution that does measurable good after the playing career ends. Key speaking topics Captaincy and team leadership High-performance culture in elite sport The 2003 England Rugby World Cup campaign Resilience and recovery from setback Charity and social impact through sport Motivation and after-dinner speaking Ideal for Sales conferences and annual kick-offs that need a leadership-anchored keynote with broad recognition Senior leadership offsites focused on team performance and captaincy Sponsorship, hospitality and broadcasting businesses where rugby has clear cultural currency After-dinner and awards audiences where authority and storytelling both matter Audience outcomes A first-hand account of how the 2003 England team operated week to week, not the post-match version Concrete examples of holding a dressing room together across a long campaign and through injury Insight into the operating model behind a charity that produces measurable outcomes for excluded young people A sharper read on what sustained captaincy at one club actually requires over a decade

Why organisations work with Lars Sudmann He brings Fortune 500 operating weight to leadership work. A former P&G CFO and Business Unit Strategy Leader speaks to executive committees in their own language. His self-leadership framework, drawn from his TEDx talk that has crossed 1.9 million views, gives senior leaders a usable model for the personal habits that determine whether strategy actually lands. The Spaghetti Principle, the thesis of his book on innovation, gives organisations a structured way to run more experiments without losing strategic discipline. He is a 6-time Belgian and 2-time European Champion of Public Speaking. Executive presence and communication craft are not a sideline; they are a discipline he can teach. As Council Director at The Conference Board, he convenes CFOs and strategy leaders across Europe and the Gulf, so the room he walks into is one he already understands. Biography highlights Former CFO Belgium and Business Unit Strategy Leader at Procter & Gamble. Principal of Sudmann & Company, advising Fortune 500 leadership teams on strategy execution and change. Council Director at The Conference Board (Strategy & Transformation, Finance Transformation, Gulf councils). Lecturer on leadership and innovation at RWTH Aachen, Braunschweig University, and Lüneburg University. Author of “Innovation that Sticks: Reach Success as a Leader in your Field with the Spaghetti Principle”. Multiple TEDx talks on self-leadership and innovation, with combined viewership in the millions. 6-time Belgian and 2-time European Champion of Public Speaking. Featured in BBC, Fast Company, Inc., The Washington Post, and Manager Magazin. Biography Most leadership content treats execution as a structural problem. Sudmann treats it as a personal one. His TEDx talk on self-leadership, now past 1.9 million views, argues that the daily behaviour of senior leaders is what determines whether strategy moves through the organisation or stalls in the slide deck. The argument carries weight because of the chair he sat in. Sudmann was CFO Belgium at Procter & Gamble and led business unit strategy inside the same group. He has run the numbers, owned the plan, and watched what actually happens when a leadership team is asked to change while still hitting the quarter. That experience now shapes Sudmann & Company, his consulting and training practice, and his role as Council Director at The Conference Board, where he convenes strategy and finance leaders across Europe and the Gulf. He lectures on innovation and leadership at RWTH Aachen, Braunschweig, and Lüneburg, and his book “Innovation that Sticks” sets out the Spaghetti Principle: a disciplined way to run small experiments and keep only what holds. The communication craft is its own credential. Six Belgian and two European public speaking titles mean a Sudmann keynote is not a polished version of corporate decks. It is built to land, with senior audiences, on the first hearing. Key speaking topics Self-leadership and executive habits Strategy execution under pressure Change leadership in complex organisations Innovation discipline and the Spaghetti Principle High-performance leadership teams Executive communication and presentation craft Ideal for Executive committees and senior leadership teams entering a major strategic shift. CFOs, strategy leaders, and transformation leads accountable for execution. Boards and leadership development programmes seeking a credible voice on self-leadership and high-performance behaviour. Conferences with audiences of senior corporate leaders across finance, strategy, and operations. Audience outcomes A working model of self-leadership that senior leaders can apply on Monday morning. A sharper read on why their current strategy is or is not moving through the organisation. The Spaghetti Principle as a method for running more disciplined innovation experiments. Concrete language and structure for executive communication, drawn from competitive speaking craft. A vocabulary for leadership behaviour their team can adopt collectively, not just individually.

Why organisations work with Kevin Roberts He led Saatchi and Saatchi globally for seventeen years, so brand and creative conversations land with the authority of someone who ran the network, not observed it. Lovemarks is one of the few brand frameworks from the 2000s still cited in marketing rooms; Advertising Age named it an Idea of the Decade in 2009. His operator track record covers Mary Quant, Gillette, Procter and Gamble, Pepsi-Cola and Lion Nathan, which gives commercial teams a counterpart who has run P&Ls, not only advised on them. 64 Shots gives leadership audiences a structured, opinionated playbook for operating in volatile markets, written from inside a creative business rather than a business school. Biography highlights CEO Worldwide of Saatchi and Saatchi from 1997 to 2014; Chairman until 2016. CEO of Pepsi-Cola Middle East at 32, then President and CEO of Pepsi-Cola Canada. Chief Operating Officer and Director at Lion Nathan, the Australasian brewer, from 1989 to 1996. Author of Lovemarks: The Future Beyond Brands, published in 18 languages, and 64 Shots: Leadership in a Crazy World. Honorary Professor of Creative Leadership at Lancaster University, with parallel honorary chairs at the University of Auckland Business School and the University of Victoria in Canada. Companion of the New Zealand Order of Merit for services to business and the community. Biography Lovemarks reframed a question marketers had been answering badly for years. Instead of measuring respect and recognition, Kevin Roberts argued that the brands that survive are the ones customers actively love, and that emotion, not rational benefit, is the real driver of long-term commercial value. The book travelled into 18 languages and became one of the few brand frameworks from the period still in active use. The argument carries weight because of where it came from. Roberts spent seventeen years as CEO Worldwide of Saatchi and Saatchi, after running Pepsi-Cola in the Middle East and Canada, and serving as Chief Operating Officer at Lion Nathan. He has sat on the operator side of brand decisions at scale, including categories where price is brutal and differentiation is mostly emotional. 64 Shots: Leadership in a Crazy World extended the work into leadership. The book is a set of sixty-four short, opinionated entries on running creative businesses in volatile conditions, drawn from his own career and the leaders he has worked with. It gives commercial audiences a way to talk about culture, decision-making and creative risk without the abstraction that usually surrounds those topics. Roberts now runs Red Rose Consulting and chairs My Food Bag and The Herdy Company. He holds honorary chairs in creative leadership and innovation at Lancaster University, the University of Auckland Business School and the University of Victoria in Canada, and is a Companion of the New Zealand Order of Merit for services to business. Key speaking topics Brand strategy and emotional brand equity Creative leadership in commercial organisations Marketing transformation and customer loyalty High-performance culture Leadership in volatile markets Innovation inside legacy businesses Ideal for CMOs and brand leaders rebuilding loyalty in commoditised categories CEOs and boards of consumer-facing businesses where brand is the main commercial moat Marketing, creative and customer experience leadership teams Sales and growth conferences in retail, FMCG, media and advertising Audience outcomes A working definition of what separates a brand customers respect from one they actively love, and why the second is worth more Language for talking about emotion as a commercial asset rather than a soft variable A clearer view of how creative organisations make decisions under pressure, drawn from inside one of the world’s largest networks Practical positions on culture, risk and leadership taken from 64 Shots that audiences can argue with rather than nod at

Why organisations work with Kevin Kelly His Xceptional Execution methodology is not motivational scaffolding – it is a documented framework built from original case study research with high-growth entrepreneurs across the globe, making the argument that execution, not vision, is the real driver of commercial success. Do! The Pursuit of Xceptional Execution was endorsed by Tom Peters, co-author of In Search of Excellence, as the book Peters himself had always wanted to write – a specific, named validation from one of the most cited figures in management literature. The Triple A (Attention, Awareness, Authentic Action) and Storytelling frameworks give teams named, repeatable tools for immediately improving how they earn attention, structure conversations, and close in markets where buyers are already sceptical before a call begins. His cross-industry track record is verifiable: rated the highest-performing speaker at Microsoft’s World Partner Conference (92.5% satisfaction score, ahead of five other speakers on the programme) and a repeat keynote speaker at the Million Dollar Round Table – two of the most commercially exacting professional audiences in technology and financial services. His starting point is always the specific failure mode that sales leaders recognise – the knowing-doing gap – rather than generic motivation; audiences leave with a named diagnosis and specific tools, not energy that fades by the following Monday. Biography highlights Founder of Advanced Marketing, established in Ireland in 1990 following a career breaking sales records across construction and manufacturing sectors in Ireland and internationally Author of five business books, including Do! The Pursuit of Xceptional Execution, endorsed by Tom Peters, co-author of In Search of Excellence How? When You Don’t Know How sold 15,000 copies in Ireland – a bestseller for an independent Irish author on a first title Developed the Xceptional Execution Video Series for Microsoft’s Worldwide Partner Community; rated top speaker at the 2015 Microsoft World Partner Conference with a 92.5% audience satisfaction score Repeat keynote speaker at the Million Dollar Round Table (MDRT), one of the most selective annual platforms for financial services professionals globally Has addressed audiences across more than 35 countries, with named corporate clients including GE Healthcare, KPMG, Hologic, Hang Seng Bank, Lane Crawford, and ICON Clinical Research Biography The central problem in most commercial teams is not a shortage of knowledge. It is a shortage of consistent execution. Kevin Kelly, founder of Advanced Marketing, has built a 30-year methodology on that distinction: the argument that competitive advantage in sales and leadership is won not by the team with the most insight, but by the team that acts on ordinary ideas with extraordinary discipline. His framework, Xceptional Execution, emerged from structured research with entrepreneurs and executives across the globe: people who achieved outsized commercial results not through original thinking, but through repeatable, disciplined action. Do! The Pursuit of Xceptional Execution captured this research and was endorsed by Tom Peters, co-author of In Search of Excellence, as the book Peters himself had always wanted to write. The frameworks Kelly uses in his sessions: Triple A (Attention, Awareness, Authentic Action) and Storytelling, are designed to be immediately applicable by sales and leadership teams returning to their desks the next morning. At Microsoft’s World Partner Conference he was rated the highest-performing speaker on a six-speaker programme, with a 92.5% audience satisfaction score. He has since delivered keynotes for the Million Dollar Round Table and for commercial audiences across more than 35 countries spanning financial services, healthcare, technology, and professional services. Based in the west of Ireland, Kelly holds a marketing degree and began his career breaking sales records in construction and manufacturing before founding Advanced Marketing in 1990. His first book, How? When You Don’t Know How, sold 15,000 copies in Ireland. His subsequent body of work (five books in total) returns repeatedly to the same conviction: that performance, at the individual and organisational level, is almost always a question of execution rather than ambition. Key speaking topics Sales performance and commercial execution Attention and persuasion in distracted markets Xceptional Execution methodology and frameworks Storytelling and business communication Leadership, engagement, and team performance Entrepreneurship and growth through disciplined action Communication and influence in multicultural environments Ideal for Sales directors and commercial leaders seeking to close the gap between sales training and sustained field performance CEOs and senior executives accountable for execution culture across distributed or international teams Partner and channel organisations – particularly in technology and financial services – where performance depends on enabling third-party sales behaviours Associations and conference organisers serving entrepreneurial, financial services, or sales professional audiences (including MDRT-type communities) Audience outcomes A named framework (Triple A and Storytelling) for structuring sales conversations and earning attention from overloaded, sceptical buyers A shift in perspective from sales as persuasion to sales as disciplined execution – with specific practices that distinguish knowing from consistently doing Practical storytelling tools for making commercial messages stick in distracted, multicultural, and low-trust environments Clarity on the specific behaviours and mindsets that separate average teams from those that execute consistently under pressure Approaches to converting disengaged employees and resistant prospects into active advocates – grounded in the Xceptionalists research from Do!

Why organisations work with Justin King A first-hand, decade-long account of running a FTSE 100 retailer through competitive attack, recession and the shift to online, with named results: 36 consecutive quarters of like-for-like growth, tripled underlying profit, and an 85 per cent total shareholder return by the time he stepped down. The “Making Sainsbury’s Great Again” playbook talked through by the CEO who wrote it, with concrete decisions on price, fresh food, colleague engagement and the Paralympic sponsorship that reset the brand. An active cross-portfolio operating perspective from the Chair seats at Allwyn Entertainment, Dexters and Itsu Grocery, plus the recent OVO Energy chairmanship through the sector’s difficult patch, so the material is current rather than retrospective. A credible record on purpose-led commercial leadership, evidenced through Sainsbury’s Comic Relief partnership of £1 for every £10 donated, the first dedicated Paralympic sponsorship of London 2012, and Made by Sport, the charity he founded in 2019 that raised over £6m for community organisations before transferring to Sported. A leadership framework, the ten Cs, that has been pressure-tested against a real CEO seat rather than developed in a classroom, and is delivered with the candour of someone who has had to defend results to a board. Biography highlights CEO of J Sainsbury plc, 2004 to 2014, ten years that took the business from third place and falling sales to 36 consecutive quarters of like-for-like growth and an 85 per cent total shareholder return. Chair of Allwyn Entertainment and Dexters; Non-Executive Chair of Itsu Grocery; recent Chair of OVO Energy. Non-Executive Director of Marks and Spencer plc, January 2019 to September 2025; member of the PwC Public Interest Body, 2015 to 2022. Vice Chairman and Senior Adviser at Terra Firma Capital Partners, 2015 to 2021; interim Chairman of the Manor Racing F1 team during its 2014-2015 restructuring. Member of the London Organising Committee for the Olympic and Paralympic Games and its audit committee, with Sainsbury’s the first dedicated Paralympic sponsor of London 2012. Founder of Made by Sport, 2019 to 2023, raising over £6m for community sport organisations. CBE for services to the retail industry, 2011 Birthday Honours; Honorary DBA, University of Bath, 2009; Most Admired Business Leader, Management Today; Britain’s Most Impressive Businessman, IPSOS-MORI Captains of Industry Report. Biography Sainsbury’s was the third-place supermarket with falling sales when Justin King took the CEO seat in March 2004. The City viewed the appointment as the company’s last chance to remain independent. Within six months he had launched “Making Sainsbury’s Great Again”, a recovery plan built on fresh food, colleague engagement and a re-priced shelf. The plan’s headline target, a £2.5 billion sales uplift, was hit three months early. Over his ten years as CEO, the business delivered 36 consecutive quarters of like-for-like growth, tripled underlying profit from £252m to £756m, and returned 85 per cent to shareholders. The brand was rebuilt around the first dedicated Paralympic sponsorship of London 2012, and the long-standing Comic Relief partnership of £1 for every £10 donated. Sainsbury’s regained second place in UK grocery and he stepped down in 2014 with the longest unbroken growth run of any major UK supermarket CEO of the era. He arrived at Sainsbury’s with three decades in consumer businesses behind him, including senior roles at M&S Food, Asda and Häagen-Dazs UK. After leaving the CEO seat he held the Vice Chairman and Senior Adviser role at Terra Firma Capital Partners from 2015 to 2021, sat on the PwC Public Interest Body from 2015 to 2022, and served as a Non-Executive Director of Marks and Spencer from January 2019 until September 2025. He chaired the Manor Racing F1 team through its 2014-2015 restructuring. He is Chair of Allwyn Entertainment, Chair of Dexters, and Non-Executive Chair of Itsu Grocery, with adviser seats at Snappy Shopper and Rezolve. He chaired OVO Energy through the post-energy-crisis period to August 2025. The purpose thread runs through the record: he founded Made by Sport in 2019, which raised over £6m for community sport organisations before the campaign was handed to Sported in 2023. He was appointed CBE in the 2011 Birthday Honours for services to retail, named Most Admired Business Leader by Management Today, and topped the IPSOS-MORI Captains of Industry Report. The University of Bath conferred an Honorary DBA in 2009, and he served on the Prime Minister’s Business Advisory Group from 2010 to 2012. Key speaking topics Retail leadership and the long-cycle turnaround Consumer behaviour and brand reinvention Customer and colleague-led growth Purpose-led commercial leadership and responsible business Boardroom decision-making under competitive pressure Sponsorship and purpose, drawn from London 2012 Cross-portfolio non-executive leadership Ideal for FTSE and large-cap consumer business leadership teams managing a multi-year turnaround Retail, hospitality and consumer goods boards weighing strategy against operational execution Chief executives, COOs and store or operations directors in customer-facing sectors Boards and leadership teams looking to embed purpose into commercial performance rather than treat it as a side function Audience outcomes A working view of how a CEO sequences price, range, colleagues and brand through a decade-long recovery rather than a single reset. Specific lessons from London 2012, the Comic Relief partnership and Made by Sport on how purpose can shift commercial performance. A frank account of what holds boards together when results are slow, competitors aggressive and shareholders impatient. A leadership lens, the ten Cs, applied to the audience’s own operating questions during Q&A.

Why organisations work with Justin Hughes His BETTUR (Better Understanding of Reality) model gives teams a structured, named framework for planning, executing, and adapting under conditions of ambiguity and pressure – one tested in military aviation and refined across corporate and public sector organisations on multiple continents. The Business of Excellence (Bloomsbury, 2016) advances a specific argument – that consistent high performance is a systems problem, built around people, capability, and delivery – giving his advisory work an intellectual foundation that separates it from standard high-performance keynote content. His advisory work spans genuinely diverse high-stakes environments: BP’s global safety operations programme, Mercedes Formula 1, the United Nations, and Microsoft – meaning the principles he applies have been stress-tested well beyond the military analogy. As current CEO of a biotech startup operating under real commercial pressure, he holds practitioner credibility that most speakers with a military or aviation background left behind long ago. His diagnostic starting point – that cognitive and motivational biases distort individual and team judgement under pressure in predictable, addressable ways – gives organisations a more honest and specific entry point than generic resilience or leadership development typically provides. Biography highlights Former RAF fighter pilot; served as Executive Officer of the Red Arrows, flying more than 250 displays across three international tours Founder of Mission Excellence, an organisational performance consultancy; strategic adviser to Microsoft, the United Nations, and Mercedes Formula 1 Regular contributor to BP’s global Leading in Operations programme Author of The Business of Excellence (Bloomsbury, 2016), a performance framework built around people, capability, and delivery; endorsed by Paddy Lowe, Executive Director of Mercedes Grand Prix Profiled in the Daily Telegraph, The Independent, Director Magazine, and the London Evening Standard; interviewed on BBC World Talking Business, BBC Breakfast, and GB News MBA with Distinction, London Business School; MSt with Distinction in International Relations, University of Cambridge Biography The Business of Excellence, published by Bloomsbury in 2016, makes a specific claim: consistent high performance is not a talent question. It is a question of systems, behaviours, and the decision-making habits that hold up when conditions deteriorate. Justin Hughes wrote that book after twelve years as an RAF fighter pilot and three as Executive Officer of the Red Arrows. Since leaving the RAF, Hughes has operated in the environments his book describes. As founder of Mission Excellence, he has advised Microsoft, the United Nations, and Mercedes Formula 1 on organisational effectiveness. He is also a regular contributor to BP’s global Leading in Operations programme – a safety-critical context where the gap between intended and actual decision-making carries serious consequences. The practical instrument of that advisory work is the BETTUR model – an acronym for Better Understanding of Reality. It gives organisations a structured approach to planning, executing, and adapting under ambiguity and pressure. The model addresses a specific failure mode: the cognitive and motivational biases that cause individual and team judgement to degrade when information is incomplete and stakes are high. Hughes holds an MBA with Distinction from London Business School and an MSt with Distinction in International Relations from the University of Cambridge. As CEO of NetZeroNitrogen, a biotech company developing alternatives to synthetic nitrogen fertiliser, he retains active operating responsibility alongside his advisory and speaking work. He has been profiled in the Daily Telegraph, The Independent, and Director Magazine, and interviewed on BBC World Talking Business and BBC Breakfast. Key speaking topics Leadership under pressure Decision-making in high-stakes environments High-performance team design Organisational effectiveness and execution Risk and cognitive bias in judgement Performance culture Strategic resilience Ideal for Senior leadership and executive teams building high-performance cultures in complex, high-reliability, or fast-changing organisations Operations, safety, and transformation leaders in sectors where the cost of poor judgement is high – energy, aerospace, financial services, and healthcare CHROs and L&D directors commissioning leadership development that goes beyond standard competency frameworks C-suite and board audiences addressing the gap between strategic intent and operational execution Audience outcomes A named framework – the BETTUR model – for planning, executing, and adapting under conditions of ambiguity, incomplete information, and time pressure A clearer diagnosis of why high-performance intentions break down under operational stress, and what structural factors – not individual failings – drive that gap Practical principles for building teams that maintain standards and accountability without relying on close supervision or ideal conditions A more rigorous understanding of how cognitive and motivational biases affect individual and team judgement, and what processes reduce their impact Directly applicable approaches to debrief discipline, decision protocols, and leadership behaviour in their own organisations

Why organisations work with Jonny Wilkinson A first-person account of what elite pressure does to judgement, body, and identity, drawn from the kick that won the 2003 Rugby World Cup and the years that followed it. Authority on performance and mental health that comes with a CBE, World Rugby Hall of Fame induction, and 91 England caps, not a consultant’s reframing of athlete clichés. A founder’s perspective from One Living, the B Corp drinks business he built around his own recovery, giving the talk commercial substance beyond the sporting story. Long-form work on presence and human potential through the I Am… podcast and two books, which means the content is developed, not improvised on stage. Biography highlights 91 caps for England, two British and Irish Lions tours, scorer of the drop goal that won the 2003 Rugby World Cup final against Australia. BBC Sports Personality of the Year 2003; IRB International Player of the Year 2003; OBE 2003; CBE 2015. Inducted into the World Rugby Hall of Fame in 2016. Author of Jonny: My Autobiography and Tackling Life, the latter co-authored with long-time mentor Steve Black. Founder of One Living, a B Corp certified kombucha and functional drinks business stocked nationally in Tesco. Host of the I Am… With Jonny Wilkinson podcast, in conversation with thought leaders on performance, presence and mental health since 2022. Biography The drop goal that won the 2003 Rugby World Cup is one of the most replayed sporting moments in British memory. The man who struck it spent the next decade trying to explain to himself why it did not feel like the answer. Wilkinson’s body broke down through repeated injury, and the perfectionism that had driven the career became the thing he had to dismantle to live well. That second act is what gives his speaking content its weight. He writes and talks about presence, fear, and the relationship between high performance and mental health, drawing on his own recovery rather than secondhand frameworks. Tackling Life, written with his long-time mentor Steve Black, set the early ground. The I Am… podcast, running since 2022, has extended it into a body of conversation with global thinkers on potential and self-awareness. The credentials are not in doubt. 91 England caps, two Lions tours, the 2003 BBC Sports Personality award, the 2003 IRB International Player of the Year, an OBE the same year, a CBE in 2015, and induction into the World Rugby Hall of Fame in 2016. As a founder he has built One Living, a B Corp certified drinks brand born directly out of his own work on gut health, mental health and recovery. For a corporate audience, the value sits in the honesty about what elite pressure costs and how composure is rebuilt afterwards. The story is recognisable to anyone responsible for performance under public scrutiny, and the takeaways are practical rather than motivational. Key speaking topics Performing under pressure Mental health and recovery after high performance Presence and self-leadership Resilience and reinvention after a defining career Founder lessons from One Living Mindset, fear and the cost of perfectionism Ideal for Senior leadership offsites where composure under pressure is the practical theme CHRO and people director audiences focused on mental health, wellbeing and high-performing cultures Sales kickoffs and annual conferences seeking a credible performance keynote with intellectual depth Awards dinners, panel moderation and after-dinner appearances where rugby authority and on-stage authenticity carry the room Audience outcomes A grounded account of what perfectionism and fear do to performance at the top, and how that pattern is changed Specific habits Wilkinson uses for presence, focus and recovery, drawn from his own practice rather than a generic framework A reframing of mental health as a leadership capability, not an HR concern Permission to talk openly about the gap between visible success and private cost

Why organisations work with Jonathan Edwards A world record that has stood since 1995 gives him a rare authority on what it actually takes to perform at the top of a discipline, not a generic story about effort. He is a working broadcaster, not a retired athlete reading from cue cards. His BBC and Eurosport background carries directly into hosting awards nights, conferences and panel discussions with credibility on camera and on stage. His career arc covers Olympic gold, Olympic silver, a long stretch of injury and doubt, and a full second career in media. That gives him real material on the difference between winning once and staying competitive. He has worked at the centre of major institutional sport, from the LOCOG board for London 2012 to his current ambassador role with The R&A, which makes him comfortable in front of senior, formal audiences. Biography highlights Olympic triple jump gold medallist, Sydney 2000, and Olympic silver medallist, Atlanta 1996. World Championship gold, Gothenburg 1995, where he broke the world record twice in a single competition. Triple jump world record holder at 18.29m, set on 7 August 1995, still unbeaten three decades later. BBC Sports Personality of the Year 1995. CBE in 2001, MBE in 1996. BBC athletics commentator and presenter, anchoring the BBC’s athletics coverage at the London 2012 Olympic Games before joining Eurosport. London 2012 Olympic Ambassador and athletes’ representative on the London Organising Committee for the Olympic and Paralympic Games. Global Development Ambassador for The R&A, with an active public role around The Open Championship. Biography The triple jump world record fell twice in twenty minutes at the 1995 World Championships in Gothenburg. Both jumps were Jonathan Edwards’s. The second, 18.29m, has not been beaten in more than thirty years and is one of the longest-standing records in track and field. What sits underneath that mark is more useful for a business audience than the mark itself. Edwards spent years as a quietly talented British triple jumper who refused to compete on Sundays on religious grounds and seemed unlikely to convert that talent into titles. The breakthrough came late, sustained execution came later still, and Olympic gold in Sydney arrived in 2000, five years after the world record. The arc from talent to record to gold was not a straight line, and he is direct about that. The second career matters as much as the first for the way organisations use him. As a BBC athletics commentator he anchored the corporation’s coverage of London 2012, and his broadcasting work has continued at Eurosport. That experience translates directly into the hosting, moderating and on-stage interviewing brief that most clients book him for. He is comfortable in front of a live, senior audience because he has done it for two decades on television. He has also held formal roles at the centre of British and global sport. He sat on the LOCOG board as the athletes’ representative for London 2012, served as an Olympic Ambassador for the Games, and currently works as a Global Development Ambassador for The R&A around The Open Championship. The result is a speaker who carries the weight of an undefeated world record, the polish of a working broadcaster, and the institutional credibility of long service inside major sporting bodies. Key speaking topics Peak performance under pressure Mental approach to competition Sustained excellence across a career Hosting and moderating major business events Awards presenting and after-dinner speaking Olympic and elite sport insight Resilience through setback and reinvention Ideal for Corporate awards nights, gala dinners and conferences needing a recognisable host with broadcast experience. Leadership offsites and sales kick-offs that want a credible peak performance keynote rather than a generic motivational slot. Boards and senior teams looking to interview a world-class performer on stage, with a moderator who can carry the room. Audience outcomes A clear sense of what world-class performance actually demands, told through one of athletics’ most-studied careers. Concrete language for talking about pressure, preparation and the gap between training and competition. A useful frame for thinking about long careers, where the second act often matters more than the first. A polished, professionally hosted event when he is engaged in a moderating or presenting capacity.

Why organisations work with Jonas Ridderstrale He gives leadership teams a serious framework for the talent-versus-capital question, drawn from “Funky Business,” a title ranked No. 16 in Bloomsbury’s survey of the best business books and translated into more than 30 languages. He is one of a small group of European thinkers who have held a Thinkers50 European Top 5 position across multiple cycles, which gives senior buyers confidence that the underlying ideas have stood up to peer scrutiny. His argument cuts directly at strategic mimicry: why most differentiation programmes fail because organisations copy each other faster than they can build genuine identity, and what to do about it. He brings the academic spine of a Stockholm School of Economics PhD together with sustained advisory work at Ashridge and IE Business School, so the ideas land with both rigour and commercial framing. He is co-owner and chairman of Mgruppen, a Swedish management training company, which keeps his material connected to live executive development practice rather than archived theory. Biography highlights PhD in International Business and MBA, Stockholm School of Economics. Visiting professor at Ashridge Business School (UK) and IE Business School (Spain). Co-author of “Funky Business” (2000), “Karaoke Capitalism” (2004) and “Funky Business Forever” (2007) with Kjell A. Nordstrom. Co-author of “Re-energizing the Corporation” with Mark Wilcox and “Fast/Forward” with Julian Birkinshaw of London Business School. Ranked No. 23 globally and Top 5 in Europe on the 2009 Thinkers50 list, with continued European Top 5 placement in 2011. Italian Nobels Colloquia award for “Leadership in Business and Economic Thinking” (2007). Biography Capital is no longer the binding constraint on most large companies. Talent is, ideas are, and identity is. That shift, set out in “Funky Business” with Kjell A. Nordstrom in 2000, became one of the most widely translated business arguments of the last quarter century, sold over 300,000 copies in the original edition and reached more than 30 languages. The work behind the argument is academic. Ridderstrale completed his MBA and PhD in International Business at Stockholm School of Economics, with a doctoral thesis on global innovation in multinational corporations. He spent his early career at the Centre for Advanced Studies of Leadership there before moving into visiting professor roles at Ashridge in the UK and IE Business School in Spain. The follow-on books extended the thesis rather than restating it. “Karaoke Capitalism” tackled strategic mimicry in copycat markets. “Funky Business Forever” pressed on the human stakes. “Re-energizing the Corporation,” with Mark Wilcox, addressed the question of how leaders convert a different idea into actual organisational change. “Fast/Forward,” with Julian Birkinshaw of London Business School, sharpened the link to execution. The Thinkers50 ranking placed him at No. 23 globally in 2009 and inside the European Top 5 across multiple cycles, alongside the Italian Nobels Colloquia award in 2007. Today he chairs Mgruppen, a Swedish management training company, which keeps the material grounded in the executive development brief rather than the lecture circuit. Key speaking topics Strategy under commoditisation Talent and human capital advantage Innovation and corporate identity Leadership of organisational change Competitive differentiation in copycat markets Building corporate “tribes” and culture The future firm Ideal for Boards and executive teams setting strategy in markets where products and processes have converged. CHROs and Chief Talent Officers reframing the link between people strategy and competitive advantage. Innovation and strategy leads tasked with moving the business off cost-led competition. Leadership development programmes for senior managers in transformation-heavy industries. Audience outcomes A sharper read on why most differentiation efforts default to imitation, and how to break that pattern. Language for the talent-versus-capital question that lands with both finance and HR audiences. A practical view of how identity, culture and “tribe” become commercial assets, not soft factors. Concrete prompts for senior teams on what their organisation looks like when capital advantages run out.

Why organisations work with John Weeks He treats culture as a leadership problem, not an HR programme. The work focuses on what executives say and do in the room, not on values posters or engagement scores. His ethnographic training gives him a method most leadership speakers do not have. He reads organisations the way an anthropologist reads a community, then translates what he sees into specific behavioural choices senior leaders can make. He co-directs IMD’s High Performance Leadership programme, the institution’s flagship six-day senior leadership course, which means his material is tested every year against the questions actual CEOs and senior executives bring to Lausanne. His book Unpopular Culture, a study of why a British bank could not change despite years of trying, gives him a sharp argument about why most culture-change efforts fail and what a serious one looks like. He is fluent in the executive’s other reality, the board. Service on the LEO Pharma board means he speaks from inside the governance and accountability structures his audiences operate within. Biography highlights Professor of Leadership and Organizational Behavior at IMD Business School since 2007. Co-director of IMD’s High Performance Leadership programme, the school’s flagship senior leadership course. Author of Unpopular Culture: The Ritual of Complaint in a British Bank, University of Chicago Press, reviewed in the Financial Times, The Economist, The Guardian, BBC Radio 4, and the American Journal of Sociology. Contributor to Harvard Business Review, with articles including “Designing the Hybrid Office” and “Who Moved My Cubes?”, and to the Academy of Management Review and Organization Studies. Eleven years on the faculty of INSEAD before IMD, with three nominations for “Best Teacher”. Former member of the Board of Directors of LEO Pharma. PhD in Management, MIT Sloan; MPhil in Management, Oxford; BA in Computer Science, UC Berkeley. Biography Culture, on the working definition Weeks uses with senior leaders, is what people say and do when they think their bosses are not looking. That sentence does most of the work. It moves the conversation away from values statements and engagement scores and onto the behaviours senior executives actually model, often without noticing. His route into the question is unusual. A computer science degree from Berkeley, an MPhil at Oxford, a PhD at MIT Sloan, and then training as an organizational ethnographer, the discipline of watching what people in a workplace really do rather than what they say they do. That method is the spine of Unpopular Culture, his University of Chicago Press book about a British bank where everyone complained about the culture, no one liked the way things were done, and yet nothing fundamentally changed. The Financial Times, The Economist, BBC Radio 4, and the American Journal of Sociology all engaged with it; the argument has shaped how he reads every organisation since. At IMD, where he has been Professor of Leadership and Organizational Behavior since 2007, he co-directs the High Performance Leadership programme, the school’s flagship six-day course for senior leaders. Eleven years at INSEAD preceded that, including three nominations for the institution’s Best Teacher award. His Harvard Business Review work on hybrid offices and on the design of physical workspace sits alongside more academic publications in the Academy of Management Review and Organization Studies. Service on the LEO Pharma board gives him the other half of the executive’s view, the side that sees governance, accountability, and the consequences of culture rather than only its rhetoric. The result is a speaker who can sit with a CEO at the level of behaviour and at the level of the board agenda, and connect the two. Key speaking topics Organisational culture and leadership behaviour Self-management for senior leaders Culture change in established organisations High performance leadership Hybrid work and the design of organisational space Ethnographic reading of organisations Ideal for CEOs, executive committees, and senior leadership teams setting or resetting culture CHROs and chief people officers running senior leadership development Boards examining culture, governance, and the gap between stated and lived values Leadership academies and flagship internal programmes for high-potential executives Audience outcomes A direct, working definition of culture that leaders can use the next morning A clear view of how their own daily behaviour creates or undermines the culture they say they want A frame for diagnosing why previous culture-change efforts have stalled A sharper sense of what self-management looks like for people running organisations Specific behavioural choices, drawn from research and from senior executive practice, that move culture more reliably than declarative interventions

Why organisations work with John Peters A first-hand account of decision-making, fear and recovery under conditions most executives will never experience, used as a working reference for leadership behaviour rather than as a war story. Twenty years of post-RAF consultancy through Monkey Business and UPH Ltd, with engagements at board and senior-team level on leadership, strategy and cultural change. Authority on human factors and safety culture, built on MoD programme leadership that won the Flight International Aerospace Industry Award for Training and Safety. Academic standing that supports the commercial work: former Chair of the Association of MBAs, Visiting Professor at Kingston Business School, Honorary Doctorate of Education from the University of Bedfordshire. Co-author of Tornado Down, a Sunday Times No. 1 bestseller, and Team Tornado, with a BAFTA-nominated documentary in the same body of work. Biography highlights Former Royal Air Force Squadron Leader and Tornado GR1 pilot, shot down on the opening day of the 1991 Gulf War and held as a prisoner of war for seven weeks. Co-author of Tornado Down (Sunday Times No. 1 bestseller) and Team Tornado, with John Nichol. Subject of Cutting Edge: Tornado Down, BAFTA-nominated and Independent Documentary of the Year. Founder and owner of Monkey Business, a leadership and strategy consultancy working with senior teams since 2009; founder of UPH Ltd in 2000. Former Chair of the Association of MBAs; Visiting Professor at Kingston Business School; Associate Professor at the Russian Presidential Academy of National Economy and Public Administration in Moscow. Honorary Doctorate of Education, University of Bedfordshire (2022). Biography A Tornado GR1 was shot down over Iraq on the opening day of Operation Desert Storm in January 1991. The two crew members, John Peters and his navigator John Nichol, were captured, interrogated and held for seven weeks. The bruised image of Peters on Iraqi state television became one of the defining pictures of the war. That experience is the entry point, not the conclusion. Peters returned to RAF service, then led Ministry of Defence work on aviation safety and human error, including a Human Factors Cultural Change Programme recognised by the Flight International Aerospace Industry Award for Training and Safety. The interest is consistent: how groups of capable people make sound decisions when stakes rise and information thins. Since leaving the RAF in 2000, Peters has worked with senior business teams on the same question, first through UPH Ltd and from 2009 through his consultancy Monkey Business. The frame is practical. Leadership behaviour, team trust and clarity of intent are treated as performance variables, observed and adjusted, not virtues to be admired. The academic work runs alongside the commercial. Peters chaired the Association of MBAs, holds a Visiting Professorship at Kingston Business School and an Associate Professorship at the Russian Presidential Academy of National Economy and Public Administration in Moscow, and received an Honorary Doctorate of Education from the University of Bedfordshire in 2022. Tornado Down, written with Nichol, remains a Sunday Times No. 1 bestseller and the basis of a BAFTA-nominated documentary. Key speaking topics Leadership under sustained pressure Resilience and recovery after acute setbacks High-performing teams in high-stakes environments Decision-making with incomplete information Human factors and safety culture Cultural change in complex organisations Accountability and personal responsibility Ideal for Boards and executive committees taking on a major change, integration or operational risk CEOs and senior leadership teams stress-testing how they make decisions under load Heads of safety, operations and risk in regulated or safety-critical industries Leadership development and executive education programmes building resilience capability Audience outcomes A working language for what leadership actually looks like when conditions deteriorate A clearer view of how teams hold or lose their composure when judgement is under strain Specific reference points for handling fear, ambiguity and reputational exposure inside a senior team A first-hand case in human factors and safety culture that is hard to obtain from any other source Renewed conviction about the cost of avoiding hard conversations before they become forced