Storytelling & Business Communication

Why organisations work with Edie Lush She has conducted thousands of interviews at Davos, the UN General Assembly and COP summits, so she can run a senior panel at the level buyers actually book her for. Her coaching is built from journalistic craft: structuring a story for a listener, handling a difficult question, holding a point under pressure. Leaders leave with technique, not affirmation. She co-wrote How To Speak With Confidence in Public with Charlotte McDougall, published by Pan Macmillan’s Bluebird imprint in 2016, giving clients a named body of work to draw on. Her Global GoalsCast work, recognised with the 2018 Media for Social Impact Leadership Council Award at the UN, gives her credibility to moderate sustainability, climate and SDG conversations without needing a briefing to sound informed. She reads a room and a panel in real time, keeping senior speakers on the agenda rather than letting a programme drift into set pieces. Biography highlights Executive Editor, Hub Culture, covering Davos, the UN General Assembly and COP climate summits. Co-host and co-creator of Global GoalsCast, distributed by CBS News Digital. 2018 Media for Social Impact Leadership Council Award, presented at the United Nations. Co-author, How To Speak With Confidence in Public, Pan Macmillan (Bluebird), 2016. Former Economics and Political Correspondent, Bloomberg Television; columnist, The Week; Associate Editor, Spectator Business. Chair, British American Project; board member, Ellen Meloy Fund for Desert Writers. BA Political Science, UCLA; MA International Relations, Yale University. Biography Most senior leaders can brief a board, but freeze when the format changes. Put the same person on a live panel, a podcast, a camera at Davos or a climate summit platform, and the craft that got them into the room stops helping them. Journalists notice this quickly, because they sit on the other side of it all day. Edie Lush has sat on that side for a long time. At Bloomberg Television she covered economics and politics. She went on to write a column at The Week and serve as Associate Editor of Spectator Business. She is now Executive Editor of Hub Culture, where she produces interview content from Davos, the UN General Assembly and the COP climate summits. The common thread is interviewing serious people under time pressure and making the result land for a general audience. That interviewer’s discipline is what clients hire her coaching practice to transfer. How To Speak With Confidence in Public, co-written with Charlotte McDougall and published by Pan Macmillan’s Bluebird imprint in 2016, sets out the method: structure a story for a listener, manage the energy in a room, hold a point under challenge. She applies the same toolkit as moderator and MC, and as co-host of Global GoalsCast, the CBS News Digital podcast that earned her the 2018 Media for Social Impact Leadership Council Award at the UN. The work now reaches two audiences. One is organisers of serious events who need a chair who can keep a sustainability, policy or tech conversation on the agenda rather than letting it wander. The other is executives and founders who have to carry their company’s voice in public and know they are a draft short of doing it well. Key speaking topics Executive communication and public speaking Moderation and panel craft for senior audiences Sustainable Development Goals and climate communication Storytelling for leaders and founders On-camera and podcast presence for executives Women in leadership and public platforms Ideal for CEOs, founders and C-suite leaders preparing for investor days, town halls, earnings calls and keynote moments. Heads of Communications and Corporate Affairs briefing spokespeople for stage, camera and podcast. Organisers of senior conferences, summits and board offsites who need a chair who can hold a room of principals. Sustainability, ESG and policy leads running SDG, climate or development events in front of mixed government and corporate audiences. Audience outcomes A clearer method for structuring a talk or panel answer so the point lands on first hearing. Practical techniques for managing nerves, energy and presence on stage and on camera. A sharper read on how journalists and moderators hear executive messaging, and how to adjust. For events she chairs: a programme that stays on agenda, with senior speakers pushed past their prepared lines.

Why organisations work with Dorie Clark A defined methodology, Content Creation, Social Proof, and Network, that turns reputation-building from a vague aspiration into a sequenced commercial discipline. Author of The Long Game, the HBR Press book that reframed strategic thinking as a multi-year horizon problem, used by leaders managing pressure to deliver short-term results. Named #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards, an external benchmark of the craft she teaches. Direct experience advising Google, Microsoft, FedEx, Fidelity, the World Bank, Morgan Stanley, the IMF, the Ford Foundation, and Yale University on thought leadership and brand positioning. A 2M+ view TED talk, four Thinkers50 listings, and a Wall Street Journal bestseller in The Long Game signal a body of work that has compounded credibility, the same outcome she teaches clients to build. Biography highlights Wall Street Journal and USA Today bestselling author of The Long Game, and author of Entrepreneurial You, Reinventing You, and Stand Out, all published by Harvard Business Review Press. Four-time Thinkers50 ranked among the top 50 management thinkers in the world, most recently in 2025. Named #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards. TED speaker. “The Real Reason You Feel So Busy (and What to Do About It)” has over 2 million views. Stand Out named #1 Leadership Book of 2015 by Inc. magazine and a Washington Post bestseller. Frequent Harvard Business Review contributor since 2010; clients include Google, Microsoft, FedEx, Fidelity, the World Bank, Morgan Stanley, the IMF, and the Ford Foundation. Biography Most strategy advice rewards the immediate move: the quarter, the launch, the campaign. The Long Game, Clark’s HBR Press book, argues the opposite case. Senior leaders who outperform over a decade make small, deliberate bets that compound, and they accept long stretches where the work is invisible. That argument is the spine of how Clark advises both individuals and the organisations that employ them. The argument is backed by an unusual depth of credentials for a personal-brand and thought-leadership speaker. Clark previously taught executive education at Duke University’s Fuqua School of Business and at Columbia Business School. Thinkers50 has ranked her among the world’s top 50 management thinkers four times, most recently in 2025. The Marshall Goldsmith Leading Global Coaches Awards named her the #1 Communication Coach in the world. She is a Wall Street Journal and USA Today bestselling author. The Long Game, Entrepreneurial You, Reinventing You, and Stand Out are all published by Harvard Business Review Press and translated into more than ten languages. Stand Out was named the #1 Leadership Book of 2015 by Inc. and was a Washington Post bestseller. Her TED talk, “The Real Reason You Feel So Busy (and What to Do About It),” has over 2 million views. She has been a Harvard Business Review contributor since 2010 and has been quoted by NPR, the BBC, and the New York Times, which described her as “an expert in self-reinvention and helping others make changes in their lives.” The client list is where the work becomes operational: Google, Microsoft, the World Bank, Morgan Stanley, the Ford Foundation, Yale. Through her Recognized Expert curriculum she has codified a three-part method, Content Creation, Social Proof, and Network, that organisations and senior individuals use to turn deep expertise into recognised market position. Key speaking topics Long-term strategic thinking Personal branding and reputation Thought leadership and content strategy Self-reinvention and career strategy Recognised expertise as a commercial asset Communication and executive presence Entrepreneurial career models Ideal for CEOs, founders, and partners building firm reputation as a growth channel CMOs and heads of communications shaping enterprise thought-leadership programmes CHROs and learning leaders running senior executive development on visibility and influence Professional services and partner-led firms where individual reputation drives pipeline Audience outcomes A method for sequencing reputation-building work over a multi-year horizon, not a campaign cycle A clearer view of which content, networks, and proof points actually convert into client trust Direct exposure to The Long Game thesis and its application to senior decision-making Tools for leaders to position themselves as recognised voices in their domain without performative visibility

Why organisations work with Daisy McAndrew She has chaired panels, awards and leadership forums for clients including Samsung, HPE and ABTA, and returns to the same rooms because she reads a stage the way a lobby journalist reads a division lobby. Thirty years inside Westminster, first as a Commons researcher and Liberal Democrat press secretary, then as a BBC and ITV News political and economics correspondent, gives her a working map of how UK policy actually gets made. She can interview a chief executive, a cabinet minister or a customer keynote without a script change, which matters when a board-level event pivots on the day. She combines a broadcaster’s discipline about time and tone with the subject authority of a former national Economics Editor, so she can run a technical panel on rates, trade or regulation without deferring to the panellists. NBC News retains her as Royal Commentator, which signals that US networks trust her on camera at short notice under live political conditions. Biography highlights Former Chief Political Correspondent, Economics Editor and Special Correspondent, ITV News (2005 to 2012). Former co-presenter, BBC Daily Politics, alongside Andrew Neil, and presenter of Yesterday in Parliament, BBC Radio 4. Former Press Secretary to Liberal Democrat leader Charles Kennedy. Former Editor of The House Magazine, Westminster’s weekly parliamentary publication. Royal Commentator for NBC News, United States. Former Vice-Chair, Internews Europe, the international media-development charity. Biography Westminster is not a neutral place to report from. Understanding how a tax change, a whip’s decision or a regulatory signal translates into a market move takes years of standing in the same corridors as the people making those calls. That is the ground Daisy McAndrew has covered for three decades. She began in the House of Commons as an MP’s researcher at nineteen, edited The House Magazine in the mid-1990s, and was Press Secretary to Charles Kennedy when he led the Liberal Democrats. Moving to broadcasting, she co-presented BBC’s Daily Politics with Andrew Neil before ITV News hired her as Chief Political Correspondent in 2005, then promoted her to Economics Editor in 2008. She reported the credit crunch and the subsequent recession from across the UK, and filed extended pieces on the French and German economies. She left ITV as its most senior female reporter. Her corporate work sits on the same foundation. She chairs conferences, moderates board-level panels, and hosts awards for clients including Samsung, HPE and ABTA, and is rebooked for the reason senior buyers rebook anyone: she runs the room. An executive chair can hand her a late script change, a difficult CEO, or a technical panel on trade or monetary policy and trust the output. She is NBC News’s Royal Commentator in the United States, was Vice-Chair of the Internews Europe trustee board until June 2023, and edited The Politics Companion for Chrysalis Books. Key speaking topics UK politics and government UK economic policy and the business environment Political risk for corporate and investor audiences Media, political communication and the British press The British Royal Family and soft-power coverage Conference hosting, panel moderation and awards chairing Ideal for Boards, investor conferences and CEO forums wanting a UK political and economic read they can act on CCOs, heads of public affairs and government relations teams briefing leadership on policy exposure Industry trade bodies and regulated-sector conferences needing a chair who can handle ministers, executives and journalists on the same stage Internal leadership summits and awards where the host must carry scripted and unscripted segments with equal authority Audience outcomes A clearer read on which Westminster and Whitehall developments actually change commercial conditions, and which do not. A sharper sense of how political communication works from the inside, from lobby briefings to Downing Street signalling. On-stage interviews, panels and awards segments that land on time, on message and with the right tension held between speakers. Context on UK economic policy drawn from first-hand reporting on the credit crunch, recession recovery and successive fiscal cycles. A senior journalistic presence that steadies a room when the agenda, speaker line-up or news cycle shifts on the day.

Why organisations work with Connie Dieken The Influence360° assessment is the only validated psychometric instrument built specifically to measure how individual leaders influence stakeholders. Organisations gain hard data on a capability they have previously only been able to assess anecdotally – or not at all. The Connect-Convey-Convince® methodology, developed through more than 15 years of research with over 20,000 participants, gives leadership teams a shared, actionable language for a problem most organisations misdiagnose as a personality issue rather than a learnable skill gap. Twenty years interviewing presidents and global CEOs for ABC and NBC gave Dieken direct observational data on how influence operates under pressure and at scale. That empirical foundation is not available from the executive coaching mainstream. Her training programmes are licensed in corporate universities worldwide and both her Wiley books reached No. 1 on Amazon and Audible – which means her frameworks carry weight in the room before she enters it. Membership of Marshall Goldsmith’s 100 Coaches, a highly selective global practitioner community, places her within the most rigorously vetted executive coaching cohort in the world and signals peer-level recognition, not self-designation. Biography highlights Founder of Influence360°, a validated leadership influence assessment, and The Dieken Group, a C-suite executive advisory firm operating on five continents Author of two Wiley bestsellers: Talk Less, Say More (Connect-Convey-Convince® methodology) and Become the Real Deal (Three Layers of Presence and Return on Influence® framework) Five-time Emmy Award winner and inductee of the Radio/Television Broadcasters Hall of Fame, the National Speakers Association Speakers Hall of Fame, and the Million Dollar Consulting Hall of Fame Named Top 10 Executive Coach globally by the Global Gurus organisation; member of Marshall Goldsmith’s 100 Coaches (2019) Guest lecturer in executive education and MBA programmes at Case Western University, Indiana University, and Ohio State University Thought leadership featured in The Wall Street Journal, CNBC, USA Today, the Chicago Tribune, and the Los Angeles Times Biography Most leaders believe they are more persuasive than others experience them. Connie Dieken, a broadcast journalist for ABC and NBC for two decades, built her career on closing that gap. Interviewing presidents and global CEOs, she identified the patterns that divided leaders who drove genuine action from those who merely spoke at people. That observation became a research project. Fifteen years of structured study involving more than 20,000 participants produced the Influence360° assessment, a validated instrument for measuring how leaders influence stakeholders. Two Wiley bestsellers followed: Talk Less, Say More, built on the Connect-Convey-Convince® methodology, and Become the Real Deal, which introduced the Three Layers of Presence and the Return on Influence® concept. The Dieken Group now advises C-suite executives at organisations including Coca-Cola, HP, Nestlé, BNP Paribas, and The Cleveland Clinic. Her influence training programmes are licensed in corporate universities on five continents. She is a guest lecturer in executive education at Case Western, Indiana, and Ohio State universities, and a member of Marshall Goldsmith’s 100 Coaches. Dieken has been inducted into the Radio/Television Broadcasters Hall of Fame, the National Speakers Association Speakers Hall of Fame, and the Million Dollar Consulting Hall of Fame. She has been named a Top 10 Executive Coach globally by the Global Gurus organisation and has delivered keynotes on four continents to audiences numbering in the thousands. Key speaking topics Leadership influence and stakeholder commitment Executive presence and authentic authority Influential communication under pressure Change leadership and stakeholder buy-in Human influence and decision-making in AI-shaped organisations Presentation strategy and persuasion Leadership assessment and behavioural diagnostics Ideal for Senior leadership teams navigating change, mergers, or strategic realignment where stakeholder buy-in is the critical variable CHROs and talent leaders designing executive development programmes where influence and presence are identified capability gaps Sales leadership and commercial functions where the ability to earn commitment is a direct performance driver Boards and executive committees seeking a research-grounded framework for developing leadership effectiveness at the top Audience outcomes A clear diagnostic of their personal influence pattern, including where they are most likely to lose stakeholder commitment and why A three-step methodology – Connect, Convey, Convince – they can apply immediately to high-stakes conversations, presentations, and change initiatives Understanding of the Three Layers of Presence and how inner, outer, and verbal presence affect their credibility with senior stakeholders Frameworks to distinguish between genuine influence and manipulation, and to lead without coercion or compliance-seeking Practical tools for navigating resistance from difficult stakeholders, including those who are dominant, anxious, or disengaged

Why organisations work with Clare Balding Three decades of unrehearsed live broadcasting – seven Olympic Games, five Paralympic Games, royal ceremonies, national events – provide a practitioner’s account of composure under pressure that few corporate speakers can match from direct professional experience. As a former Champion Lady Rider who competed at elite amateur level before entering broadcasting, she brings dual insider authority to performance psychology: participant and narrator, not observer alone. The framework she offers is drawn from experience inside elite performance, not commentary on it. Her personal navigation of a historically male industry as an openly gay woman in an era when both were unusual means her arguments on inclusion carry the weight of direct professional experience rather than secondhand advocacy. Her National Book Award-winning memoir My Animals and Other Family (Penguin, 2012) signals a narrative intelligence that distinguishes her from broadcast-only speakers – she holds credibility across literary, corporate and sporting contexts simultaneously. Corporate clients visible on her official website include BlackRock, Goldman Sachs, Amazon and the Football Association – indicating an established track record well beyond the sport-and-hospitality circuit. Biography highlights MA (Cantab) in English, Newnham College, Cambridge; Honorary Fellow of Newnham (2014) Former amateur flat jockey; Champion Lady Rider (1990); lead BBC horse-racing presenter from 1998 Broadcaster across seven Olympic Games, five Paralympic Games and five Winter Olympics for BBC and Channel 4 BAFTA Special Award (2013); OBE (2013) for services to broadcasting and journalism; CBE (2022) for services to sport and charity RTS Sports Presenter of the Year (2003 and 2012); National Book Award for Biography/Autobiography of the Year for My Animals and Other Family (2012) President of the Rugby Football League (2020-2022) Biography Most professional communication is rehearsed. The moments that test leadership credibility – a live crisis statement, an all-hands that goes off-script, a board announcement under external scrutiny – are not. Clare Balding has spent three decades developing the specific discipline that bridges that gap, across seven Olympic Games, five Paralympic Games and major national ceremonies for the BBC. Her route into broadcasting began not in a media training room but on a racetrack. Between 1988 and 1993, she competed as an amateur flat jockey, winning the Champion Lady Rider title in 1990, before reading English at Newnham College, Cambridge. That background as a trained athlete who understands performance pressure from the inside gives her account of preparation and composure a direct authority that separates her from presenters who have only observed elite performance. The recognition of her contribution spans multiple domains: BAFTA Special Award for factual television, RTS Sports Presenter of the Year twice, National Book Award for My Animals and Other Family (Penguin, 2012). She was appointed OBE in 2013 for services to broadcasting and journalism, and CBE in 2022 for services to sport and charity. Newnham College, Cambridge, made her an Honorary Fellow in 2014. In corporate settings she speaks on the mental disciplines that produce performance under genuine pressure, on gender equality and inclusion drawn from direct experience in a traditionally male industry, and on career adaptability when professional identities shift. Clients including Goldman Sachs, Amazon and the Football Association engage her both as a host of major events and as a substantive contributor to leadership conversations. Key speaking topics Performance under live pressure Elite sports psychology and mental preparation Executive communication and presence Resilience and career adaptability Women in sport and gender equality Inclusion and diversity leadership Storytelling and narrative communication Ideal for Senior leadership and executive teams focused on communication, presence and performance under pressure Organisations running gender equality, women’s leadership or inclusion programmes Sports industry bodies, governing organisations and national sporting federations Corporate hospitality and client entertainment events tied to major sporting occasions Audience outcomes A practitioner’s framework for the specific preparation habits that produce composure under live, uncontrolled conditions First-hand insight into the mental disciplines used at elite sporting and broadcast level, applied directly to leadership and professional performance Practical perspective on communicating with authority across different audiences and formats A grounded understanding of what inclusion requires in practice, drawn from personal experience navigating exclusion at the highest professional level Renewed perspective on career adaptability, illustrated through Balding’s own transitions from competitive sport to journalism, television presenting and authorship

Why organisations work with Bonnie Greer She has sat on both sides of the table that boards rarely bridge: working artist and critic, and Deputy Chairman of the British Museum. That shapes how she reads institutional risk. Her five years as Chancellor of Kingston University give her a direct view of how younger cohorts now test the legitimacy of large institutions. As a Fellow of the Royal Society of Literature and the author of a Langston Hughes biography, she brings a historical reading of race, class and representation that resists slogan-level answers. Her BBC Question Time and Newsnight Review record means she is practised at holding a position under pressure in front of a sceptical audience, which is what most boardrooms now need to rehearse. Biography highlights OBE for services to the Arts, 2010 Birthday Honours. Fellow of the Royal Society of Literature, elected July 2022. Deputy Chairman, Board of Trustees, the British Museum, from 2009; Trustee from 2005. Chancellor, Kingston University, from 2013. Author of Langston Hughes: The Value of Contradiction (2011) and the memoir A Parallel Life (2014). Regular BBC Question Time panellist and contributor to BBC Newsnight Review. Biography Culture is no longer a soft topic on the board agenda. It is where reputational risk, workforce expectation and public trust now meet, and it is the area where leadership teams most often find they are underprepared. Bonnie Greer has spent a career at that intersection, as a working playwright and critic and as a senior governor of two of the UK’s most scrutinised public institutions. She was appointed to the British Museum’s Board of Trustees in 2005 and served as its Deputy Chairman from 2009, through a period when museums were being forced to rethink their relationship with history, acquisition and audience. She went on to serve as Chancellor of Kingston University from 2013, which gave her a sustained view of how the next generation of graduates now read institutional legitimacy. Her authorial work sharpens the same themes. Langston Hughes: The Value of Contradiction, published in 2011, is a study of a writer who refused to resolve the contradictions of American race and class into a usable slogan. Her 2014 memoir A Parallel Life traces her own route from the South Side of Chicago to British public life. The Royal Society of Literature elected her a Fellow in 2022. She is one of the most recognised commentators on BBC Question Time and was a regular contributor to Newsnight Review, including the 2009 Question Time edition opposite Nick Griffin that became a reference point for how public institutions handle hostile argument on live television. Key speaking topics Culture, representation and institutional credibility Public discourse and the management of contested argument Governance of cultural and educational institutions Race, class and history in organisational life Storytelling as a leadership tool Creativity and freedom of expression at work Ideal for Boards and executive committees of cultural, educational and public-facing institutions CHROs and Chief People Officers working on inclusion, representation and workforce voice Communications and corporate affairs leaders preparing for contested public conversations University leadership teams and professional services partners with significant public-sector exposure Audience outcomes A sharper reading of how culture and representation now shape institutional reputation Confidence to hold a position on contested social questions without defaulting to compliance language A more historical frame for current debates on race, class and public trust A clearer sense of where governance, artistic voice and public accountability intersect

Why organisations work with Annemarie Steen A working method for adaptability rather than a talk about it. Her keynotes ask the room to practise the behaviours she names, so leadership teams leave with something they have already tried, not only heard Faculty credibility on two sides of the discipline: senior facilitator at THNK School of Creative Leadership in Amsterdam and award-winning MBA visiting lecturer at Estonian Business School on Creative and Playful Leadership A clear thesis on why composure and openness matter to commercial decisions, not as soft skills but as the conditions under which good judgement actually happens One of the few European speakers who can hold a serious leadership audience while running an interactive room, useful when a client wants a keynote that does not flatten into a lecture Biography highlights Owner of SteenTrain since 2009, a leadership development practice built around playful, applied-improvisation methods Founder of Play-Break, a concept for short recovery and creativity practices used inside teams and at events Senior facilitator at THNK School of Creative Leadership, Amsterdam Partner at The Core Story, a strategic narrative and storytelling consultancy Visiting lecturer in Creative and Playful Leadership at Estonian Business School for around nine years, awarded Best Visiting Lecturer for the MBA course TEDx speaker (Tallaght, Dublin, 2014, “What happens when you press PLAY”); client work has included the Netherlands Ministry of Defence, KPMG Estonia, the Estonian Employers Confederation, Vlerick Business School and Fontys Biography Most leadership teams know the language of agility and innovation. Far fewer have a working method for the behaviours those words refer to. Steen’s practice fills that gap. She treats playfulness as a discipline, not a mood, and trains senior groups in how to read a room, hold uncertainty without seizing up, and make a decision that is open to revision. The foundation is applied improvisation, taken seriously. At THNK School of Creative Leadership in Amsterdam, where she is a senior facilitator, the methods are used to develop founders and senior leaders running ventures in complex markets. At Estonian Business School, her course on Creative and Playful Leadership has run for around nine years on the MBA, and was awarded Best Visiting Lecturer. The work travels because it is built around behaviours that hold up under business pressure, not just classroom exercises. Her client list reflects that reach. The Netherlands Ministry of Defence, KPMG Estonia, the Estonian Employers Confederation, Vlerick Business School and Fontys have all used her with senior groups. A 2014 TEDx talk in Tallaght, “What happens when you press PLAY”, sets out the underlying argument: that organisations lose access to their own intelligence when they over-perform seriousness, and that recovering creative range is a leadership decision, not a perk. What clients tend to book her for is the combination of a keynote and a room that actually does something. Steen runs the talk as an interactive frame, so a leadership audience leaves having rehearsed presence, listening and response under mild pressure, rather than having taken notes about them. Key speaking topics Playful leadership and leading under uncertainty Applied improvisation for senior teams Creativity, innovation and design thinking in practice Storytelling for business and executive communication Presence, listening and connection at senior level Recovery, attention and team energy at work Ideal for Senior leadership offsites where the brief is to shift behaviour, not deliver information HR, learning and OD leads commissioning executive development on adaptability and creative range Conference organisers looking for an interactive keynote or moderator who can hold a serious leadership room Audience outcomes A direct experience of the behaviours that make a leadership team adaptable, not only a description of them Specific practices for presence, listening and response that can be used inside their own meetings A practical argument for why creative range is a commercial capability, not an HR theme Renewed attention to recovery and energy as inputs to senior decision-making

Why organisations work with Ann Handley She built two of the businesses that defined modern digital marketing, ClickZ and MarketingProfs, so her advice on content operations comes from running them, not theorising about them. Everybody Writes, now in a second edition, gives commercial teams a single shared standard for how the company writes to customers, prospects and employees. She has spent 15+ years shaping the agenda at the MarketingProfs B2B Marketing Forum, which gives her a working view of what is actually moving the pipeline for B2B marketers right now. Her Total Annarchy newsletter, read fortnightly by more than 51,000 marketers, is itself the case study: subscriber-driven, voice-first, low-volume, high-trust. IBM named her among the seven people shaping modern marketing; that recognition reflects influence on how the discipline is practised, not just commented on. Biography highlights Chief Content Officer, MarketingProfs (600,000+ subscribers; annual B2B Marketing Forum). Co-founder of ClickZ, an early authority in digital marketing news and commentary. Wall Street Journal bestselling author of Everybody Writes; co-author of Content Rules; works translated into 19 languages. Named by IBM as one of “the 7 people shaping modern marketing,”; cited by Forbes as a top thought leader. Writes Total Annarchy, a fortnightly newsletter with 51,000+ subscribers. Contributing writer to Entrepreneur, Inc., Mashable, Huffington Post and the Wall Street Journal. Biography Most marketing functions have a content problem they have decided to call a strategy problem. They publish more, segment harder, automate further, and the writing still sounds like everyone else’s. Ann Handley’s working argument is that the words are the product, and that an organisation’s marketing is only as serious as the sentences it is willing to put its name to. She has tested that argument inside the businesses she helped build. As co-founder of ClickZ and Chief Content Officer of MarketingProfs, she has spent two decades running marketing operations rather than narrating them, and the MarketingProfs B2B Marketing Forum has become one of the few places where senior B2B marketers go to compare notes on what is actually working. Her book Everybody Writes, a Wall Street Journal bestseller now in a second edition, gives commercial teams a shared operating standard for marketing writing. Content Rules, her earlier title with C.C. Chapman, did the same job for the wider content stack. Both have been translated into 19 languages and are used inside marketing organisations as training material, not coffee-table reading. What sets her work apart at the keynote level is the refusal to treat content as a category. IBM placed her among the seven people shaping modern marketing because she keeps pulling marketing back to the part of the job that is hardest to fake: writing something a customer would actually want to read. Key speaking topics Content marketing strategy Marketing writing as a commercial discipline B2B marketing and demand generation Brand voice and editorial standards Email and newsletter strategy Customer experience through content Storytelling for business Ideal for CMOs and heads of marketing are rebuilding content operations for measurable commercial outcomes Heads of brand, communications and content responsible for editorial standards across teams B2B marketing leaders working on demand generation and customer engagement Founders and commercial leaders whose growth depends on the company sounding like itself Audience outcomes A clearer working definition of what good marketing writing looks like inside their own organisation Specific tests for whether a piece of content earns the attention it asks for A view on how to run content as an operating function, not a campaign output Concrete examples of B2B and B2C brands using writing and editorial voice to win commercially A more honest read on what their current marketing sounds like to a customer

Why organisations work with Angela Barnes She is a sitting business editor, not a retired one. The Euronews remit means she walks into a room with the same week’s markets, policy and corporate stories already loaded. The Big Question is a CEO-interview franchise she writes and presents every week. Boards hiring her for a fireside or on-stage interview are hiring a format she runs as a day job. Her reporting reach spans Sky News, CNBC (including East Tech West), ITV, Yahoo Finance and The Telegraph, which gives her fluency across markets, technology and energy without a single-sector tell. She has moderated for the IMF and the Paris Finance Forum, so the step up to finance-ministry-level panels does not require coaching. The technology background from Sky Swipe and CNBC East Tech West means a tech-and-AI panel does not need a separate host. Biography highlights Managing Editor of Business, Euronews, Brussels Anchor and interviewer, The Big Question, Euronews Over a decade at Sky News as producer, reporter and presenter, including the Swipe technology show Contributor credits at CNBC (East Tech West), ITV, IG, Yahoo Finance and The Telegraph Moderator credits include the IMF and the Paris Finance Forum Described by Ireland’s Better Business magazine as “one of Europe’s most prominent news figures” Biography The Big Question goes out weekly on Euronews. Angela Barnes writes it, produces the conversation and puts the questions to a rolling cast of chief executives, ministers and investors. That is the core of her working life, and it is why she is in demand on stage. Barnes runs business, markets and economics for Euronews from Brussels, which puts her inside the policy bloodstream of the European Union and within a short flight of the financial centres her audience trades in. Before Euronews she spent more than a decade at Sky News as a producer, reporter and presenter, including on the Swipe technology programme, and has contributed to CNBC’s East Tech West, ITV, IG, Yahoo Finance and The Telegraph. As a moderator she has worked with the IMF and the Paris Finance Forum, which means the vocabulary of sovereign balance sheets, energy transition finance and central-bank communication is already familiar. Ireland’s Better Business magazine called her “one of Europe’s most prominent news figures.” The practical point for a board hiring a host: the person on stage has done the interview that morning, on camera, with someone senior, and will do another one next week. That keeps the questions current and the pace sharp. Key speaking topics Global markets and the macro picture Energy markets and the energy transition European economic and political risk Technology, AI and the platform economy Central bank policy and financial stability Corporate strategy and CEO accountability Business journalism and media strategy Ideal for Annual conferences and investor days needing a moderator who can interview a CEO and a finance minister in the same programme Financial services, energy and technology clients hosting C-suite and board-level forums Public-sector and multilateral convenings on economic policy, trade and transition finance Audience outcomes A panel or fireside that stays on point because the host has read the file and the morning’s news Senior guests stretched on the questions that matter, without hostility, so the audience learns something new A running thread between sessions that ties markets, policy and technology into one narrative for the day A tighter run of show, because a working editor manages time on air for a living

Why organisations work with Anastasia Graham-Yooll She has reported from inside a major conflict as part of the CNN team that won the 2022 Emmy for Outstanding Breaking News Coverage of the war in Ukraine. Few moderators on a geopolitics panel have stood that close to the story. Her EBRD advisory work on sustainable agriculture and food security gives her credible technical ground for AgriTech, climate and supply chain panels, not just headline framing. Twenty years of editorial work across CNN International, Bloomberg TV and Al Jazeera English means she can shape a programme arc, brief speakers in advance and keep a session on the record without drift. As a Ukrainian journalist based in London, she carries a perspective on the fracturing rules-based order that few UK-based moderators can match in primary-source terms. She brings a working position on press freedom, journalist mental health and neurodiversity in newsrooms to media, culture and people-focused programmes. Biography highlights Co-recipient of the 2022 Emmy for Outstanding Breaking News Coverage of the war in Ukraine as part of the CNN team. More than two decades of broadcast and production experience across CNN International, CNN en Espanol, Bloomberg TV and Al Jazeera English. Founder and Executive Director of HGY Media Ltd, a London-based documentary production and media consultancy firm. Former media consultant to the European Bank for Reconstruction and Development, working on communications for the bank’s agribusiness sector strategy. Moderator of panels on AgriTech, diplomacy and innovation for global summits, policy forums and academic institutions. Public advocate for press freedom, ethical storytelling, journalist mental health and neurodiversity in newsrooms. Biography A panel on Ukraine, food security or AgriTech is only as useful as the moderator who can hold three commercial and political agendas in the same conversation without flattening them. That is the editorial discipline Graham-Yooll has built over two decades of broadcast journalism, and it is what she brings to a chair. She was part of the CNN team that won the 2022 Emmy for Outstanding Breaking News Coverage of the war in Ukraine, contributing to the network’s real-time global coverage during the earliest days of the Russian invasion. Her career spans CNN International, CNN en Espanol, Bloomberg TV and Al Jazeera English, with reporting from conflict zones and across international affairs. Outside the newsroom, Graham-Yooll has advised the European Bank for Reconstruction and Development on communications around its agribusiness sector strategy, sustainable agriculture and food security. Through HGY Media Ltd, the production and consultancy firm she founded, she works on documentary projects and purpose-driven campaigns covering human rights, conflict communication and freedom of expression. She also speaks on the working conditions inside modern newsrooms, including the mental health pressures of conflict coverage and the case for neurodiversity in editorial teams. That secondary track gives her relevance on media, culture and people programmes where the buyer wants substance rather than presenter polish. Key speaking topics Geopolitics and conflict communication Press freedom and ethical storytelling AgriTech, food security and sustainable agriculture Editorial leadership and narrative strategy Neurodiversity in the newsroom Mental health in journalism Media’s role in societal resilience Ideal for Conference organisers seeking a panel chair for geopolitics, defence policy or Ukraine-focused programmes Sustainability, AgriTech and food security summits requiring editorial moderation across public and private sector voices Corporate communications and policy forums on press freedom, disinformation and crisis communications Media, HR and culture programmes on newsroom mental health and neurodiversity Audience outcomes A panel session that stays editorially controlled, on record and on time, with each speaker challenged on substance Geopolitical context on Ukraine, the war and the wider European security picture from a journalist with frontline reporting credit A working frame for how AgriTech and food security sit inside the geopolitical and climate agenda, not as a separate vertical A direct view of what ethical storytelling and press freedom mean for organisations that operate in politically volatile markets Practical exposure to the case for neurodiversity and mental health support in high-pressure editorial and communications teams

Why organisations work with Alice Beer Her investigative background on Watchdog gives organisations a rare outside-in account of how consumer-facing practices look to a sceptical, informed journalist – a perspective no internal audit can replicate. Her reporting on household white goods safety contributed directly to product recalls and raised the issues in parliamentary debate; she can show organisations concretely how consumer issues escalate when companies fail to respond. She works as a consultant with major high street brands on consumer fairness – meaning she understands the brand side of the relationship as well as the investigative side, and can identify where practice diverges from expectation. As Consumer Editor on This Morning since 2014, she explains product safety, household finance, and fair trading to millions of mainstream viewers weekly – a skill directly relevant to organisations that need to communicate clearly on difficult consumer topics in the public domain. She contributes to Good Morning Britain, Sky News, and national newspapers including the Daily Mail, Sunday Express, and Sunday Mirror – giving her a current, working understanding of how consumer stories are selected, framed, and amplified by the media. Biography highlights Co-presenter, BBC One’s Watchdog, alongside Anne Robinson – seven years of undercover consumer investigations, 1992–1999 Consumer Editor, ITV’s This Morning, from 2014 to the present day Regular contributor, ITV’s Good Morning Britain and Sky News Guest columnist, Daily Mail, Sunday Express, and Sunday Mirror Presenter: BBC series Healthcheck, Face Value, Holiday, The Heaven and Earth Show, and financial quiz Show Me the Money; Channel 5’s Hot Property; LBC Breakfast Radio Show Co-author, A Contented House with Twins (with Gina Ford), published by Random House Reporting on household white goods safety prompted product recalls and raised the issues in parliamentary debate Biography When a consumer investigation lands on a brand, the question is rarely whether the organisation broke the law. It is whether it treated customers fairly – and whether it understood the difference. For more than three decades, Alice Beer has investigated that distinction on national television. On BBC One’s Watchdog from 1992 to 1999, Beer co-presented alongside Anne Robinson, taking undercover reporting briefs that exposed major industries for the way they handled consumer complaints. Her investigations into household white goods safety contributed to product recalls and raised the issues in parliamentary debate. That is not commentary; it is consequence. Since 2014, Beer has been Consumer Editor on ITV’s This Morning, regularly explaining product safety, household finance, identity theft, and fair trading to millions of viewers. She contributes to Good Morning Britain and Sky News, and has written for the Daily Mail, Sunday Express, and Sunday Mirror. Her ability to translate regulatory complexity into plain, actionable language is a professional skill built across decades of public-facing journalism. Beyond broadcasting, she works as a consultant with major high street brands – helping them align their consumer-facing practices with what customers actually experience, rather than what boardrooms assume. Organisations that engage her gain a perspective built on three decades of examining the same gap from the other side of the camera. Key speaking topics Consumer rights and fair trading Brand accountability and public trust Product safety and regulatory compliance Household finance and personal financial protection Investigative journalism and how consumer stories are built Consumer communication and media-facing risk The brand–consumer relationship in a transparent marketplace Ideal for Senior marketing, brand, and customer experience leaders at consumer-facing organisations Legal, compliance, and product safety teams in retail, financial services, and utilities Communications and PR directors managing consumer-facing brand reputation Retail, financial services, and consumer goods sector conferences Audience outcomes A clearer understanding of how consumer issues are investigated and why certain organisational behaviours attract journalistic scrutiny Sharper awareness of the gap between a brand’s self-perception and how it is experienced by consumers Practical insight into the product safety and fair trading obligations that most frequently generate complaints and escalate into public attention A working sense of how to communicate with consumers on complex financial and product issues in ways that build rather than erode trust Concrete examples of how the media selects and frames consumer stories – and what organisations can do before a story reaches broadcast

Why organisations work with Alexandra Cousteau Oceans2050, which she co-founded and leads as President, published the first peer-reviewed global assessment of seaweed carbon sequestration in Nature Climate Change (2025) – giving her ocean restoration arguments a scientific grounding most sustainability voices cannot match. She reframes water security as a material business risk rather than a reputational issue, mapping how freshwater and ocean health are embedded in supply chains, food production, and coastal infrastructure in ways that affect operations, procurement, and investor disclosure. She has testified before the U.S. Congress on water policy and maintains direct relationships with heads of state and senior policy makers, giving organisations a credible connection point at the intersection of science, advocacy, and government decision-making. She pioneered real-time expedition storytelling on social media before it was standard practice – in 2010 she led National Geographic’s first interactive expedition, a five-month journey across North America – making her one of few climate voices who has demonstrably mobilised both institutional and popular attention at scale. As architect of the Blue Cities Alliance through Oceans2050, she connects organisations to a growing network of coastal city governments taking measurable action on ocean restoration, relevant to companies seeking credible local partnerships for their nature-based ESG commitments. Biography highlights Co-founder and President, Oceans2050 – lead organisation behind the first peer-reviewed global study of seaweed carbon sequestration, published in Nature Climate Change (2025), with research funding from WWF and the Bezos Earth Fund National Geographic Emerging Explorer (2008); World Economic Forum Young Global Leader (2010) Co-founder, EarthEcho International – youth environmental education organisation reaching more than 2 million people in 146 countries Founder, Blue Legacy International (2008) – produced 100+ award-winning short films on water issues, with expeditions across six continents Honorary Doctor of Humane Letters, Georgetown University (2016); BA in Political Science (International Relations), Georgetown University Senior Advisor, Oceana; CNN Principle Voices contributor (2008); UN Earth Trustee; U.S. Congress water policy witness Biography The ocean absorbs roughly a quarter of all carbon emitted since industrialisation, yet it remains largely absent from corporate ESG strategy. Alexandra Cousteau, co-founder of Oceans2050 and granddaughter of the legendary oceanographer Jacques-Yves Cousteau, has spent two decades building the scientific infrastructure to address that gap. The Oceans2050 study published in Nature Climate Change in 2025 was the first peer-reviewed global assessment of carbon burial beneath seaweed farms, demonstrating sequestration rates comparable to mangroves and seagrasses and establishing the scientific foundation for a new blue carbon market. Cousteau’s consistent argument, advanced across her work with EarthEcho International, Blue Legacy, and Oceans2050, is that water security is not a separate environmental concern but a material business risk embedded in every supply chain, food system, and coastal community. This is grounded in fieldwork across six continents, peer-reviewed science, and direct engagement with heads of state, NGOs, and senior policy makers. She has testified before the U.S. Congress on water policy and served for years as Senior Advisor to Oceana on ocean conservation and governance campaigns. Her credentials span the academic and the field-based. She holds a degree in International Relations from Georgetown University and received an honorary doctorate from the same institution in 2016. National Geographic named her an Emerging Explorer in 2008; the World Economic Forum recognised her as a Young Global Leader in 2010. She co-founded EarthEcho International, now reaching more than 2 million young people in 146 countries, and established Blue Legacy International in 2008, producing over 100 award-winning films on freshwater and ocean issues. The case she makes to organisations is specific: ocean restoration is market infrastructure. As architect of the Blue Cities Alliance and the Oceans2050 seaweed carbon project, she is building the verified frameworks that enable corporate investment in blue carbon at scale. Boards evaluating ESG commitments increasingly need to distinguish credible ocean science from reputational positioning. Cousteau provides that distinction with the rigour to back it up. Key speaking topics Ocean restoration and blue carbon markets Water security as material business risk ESG strategy and nature-based climate solutions Blue economy and sustainable aquaculture Science-based storytelling and public engagement Long-term environmental thinking and intergenerational leadership Ocean policy and governance Ideal for Chief Sustainability Officers and ESG leadership teams evaluating nature-based and ocean-based climate commitments Corporate boards and senior executives with water or coastal supply chain exposure in their risk frameworks Policy forums, international summits, and governmental bodies focused on ocean governance, climate action, and blue economy development Investment and financial audiences engaging with emerging blue carbon and voluntary carbon market opportunities Audience outcomes A clearer framework for distinguishing science-backed ocean and water climate solutions from greenwashing, directly applicable to ESG due diligence and investor reporting A systems-level understanding of how water security – from freshwater access to ocean health – connects to supply chain risk, food production, and community resilience Awareness of blue carbon markets as an emerging investment and risk management tool, including the peer-reviewed science behind seaweed farming as a carbon sequestration mechanism A reframing of ocean ESG commitments from reputation management to material strategic risk, with evidence-based criteria for evaluating corporate action Practical insight into what responsible, evidence-based corporate engagement with ocean conservation looks like, drawn from Oceans2050’s work with WWF, the Bezos Earth Fund, and global seaweed farming communities