Historiefortælling og forretningskommunikation
Talere der bruger historiefortælling til at kommunikere komplekse idéer med klarhed, følelse og varig forretningspåvirkning
Speakers Associates represents 446 speakers on Historiefortælling og forretningskommunikation, including Arnt Eriksen, Mark Stevenson, Purna Virji, Lucy Bullivant, Jennifer Willey, Shela Gobertina von Trapp, Neelu Kaur, James Haskell, Shil Shanghavi og Professor Maja.
Senior leaders lose authority in the conversations that matter most. Under pressure, they either concede ground they should hold or escalate in ways that damage trust, and the cost compounds across boards, negotiations, and performance discussions. Most leadership development teaches frameworks for strategy, not the behavioural discipline required to stay credible when the room turns difficult.
Most brands can no longer rely on advertising spend to sustain commercial growth. Consumer purchasing decisions are now driven by taste, values, and cultural affiliation, forces that sit outside the traditional marketing brief. Organisations built for reach-and-frequency marketing have no structural model for converting cultural relevance into revenue.
Put a defence official, a diplomat, and a humanitarian voice on the same stage and the session usually tilts. Either the chair has a side, or no one tests the speakers at all. Most moderators can keep time. Few can press a partisan room on substance, stay neutral, and still get a decision out of the hour.
Menopause, anxiety and midlife transition are still managed quietly in most organisations, even as they shape the working lives of a large share of the senior female workforce. The cost shows up in attrition, in lost confidence at the point women should be moving into their most senior roles, and in a workplace conversation that policy alone cannot carry. Personal voice, told well, is what shifts the room.
Most organisations have built hybrid operating models without ever deciding which conversations belong on which channel. Email, video, instant message and phone get used by reflex, and the cost shows up in fractured trust, slow decisions and meetings that produce noise rather than alignment. The question is no longer whether to work remotely. It is which medium to use, for what conversation, and what that choice does to performance.
A senior panel at Davos, a COP side event, a global sales kick-off with a live CEO interview in the middle: the format is only as good as the person running the room. Most hosts either smooth the edges off a conversation or lose control of it. Leaders need someone who can chair the discussion a board would have if the cameras were off, and still land it to time.
Sports dinners, awards nights and corporate-hospitality events live or die on the person at the front of the room. A flat host kills the night; a sharp one carries the brand. Audiences raised on broadcast rugby coverage can tell within minutes whether the voice in front of them actually knows the game or is reading a brief.
Senior leaders rise through technical and commercial track records, then hit a level where the work is almost entirely relational. Most have no framework for it. They under-use mentors, struggle to ask for help, and treat networks as transactional, which costs them retention, succession depth and personal resilience long before it shows up in results.
Executive conversations on markets, policy and geopolitics rarely fail for lack of material. They fail when the person in the chair cannot press a CFO, a central banker and a trade minister with the same confidence, or hold a room when the news changes between rehearsal and showtime. The cost is a flagship event that reads as polite rather than sharp, and a leadership team whose message never lands.
Smart, capable people hold back in the moments that matter. They avoid the difficult conversation, soften the feedback, stay quiet in the room where the decision gets made. The cost shows up in stalled careers, unresolved team conflict and leadership benches that look strong on paper but fold under pressure.
Most boardroom and conference agendas underplay how chronic women’s health conditions shape attendance, performance, and retention. Endometriosis alone affects one in ten women of working age, often for years before diagnosis, and rarely sits inside the formal wellbeing conversation. Hearing from someone who has lived inside both a high-performance media career and that diagnosis changes how the room treats the subject.
Marketing teams produce more content than ever and convert less of it into trust. The volume keeps rising, the writing keeps thinning out, and customers can tell. The harder question for any commercial leader is whether the words their organisation puts into the world actually sound like a business worth buying from.