Storytelling e Comunicazione Aziendale
Relatori che usano la narrazione per comunicare idee complesse con chiarezza, emozione e impatto commerciale duraturo
Speakers Associates represents 446 speakers on Storytelling e Comunicazione Aziendale, including Arnt Eriksen, Mark Stevenson, Purna Virji, Lucy Bullivant, Jennifer Willey, Shela Gobertina von Trapp, Neelu Kaur, James Haskell, Shil Shanghavi, e Professor Maja.
Senior leaders and the firms they run compete in markets where reputation now drives pipeline as much as product does. Most respond by chasing visibility, then wonder why the noise produces no commercial return. The harder question is how to build a recognised point of view that compounds over years and converts into client trust, talent gravity, and pricing power.
Most workplaces have spent years buying resilience and wellbeing content, and staff surveys still say people feel unseen. Leaders have the frameworks, the policies, and the training budget. What they do not have is a credible way to make individual humans believe their organisation actually notices them, and a language to talk about that without sounding soft.
Inclusion programmes have lost their political cover and most of their internal credibility at the same time. Senior leaders need a way to talk about race, bias and equity that produces measurable change in how people are managed, served and clinically treated, without sliding into compliance theatre or political signalling. The question is no longer whether to engage, it is what an evidence-based version of this work actually looks like.
Senior teams routinely mistake the first plausible explanation for the right one. Under time pressure, pattern recognition replaces investigation, and the cost of a confident wrong answer is rarely tracked until a strategic call goes sideways. The discipline that closes that gap is diagnostic, not motivational: how to slow the inference, separate symptom from cause, and force a second hypothesis into the room.
Inclusion has become a board-level liability. Programmes that were meant to widen the talent base now face cuts, political pressure, and a workforce that no longer trusts the language. The leaders in the room have to decide what stays, what goes, and what they can defend in front of investors, employees and a skeptical public, without retreating into either compliance theatre or values rhetoric.
Most breaches do not start with a flaw in the firewall. They start with a person who answered the wrong email, trusted the wrong voice, or approved the wrong wire. Security spend keeps rising while the attacker keeps targeting the human layer, and most organisations still treat that layer as a training problem rather than a behavioural one.
Inclusion programmes are losing the room. Boards that once funded DEI as a strategic priority now treat it as reputational exposure, and the people doing the work are running out of language to defend it. What leaders need is not a louder argument for inclusion. They need a deeper one, grounded in evidence rather than slogan.
Boardrooms and town halls increasingly stage conversations they cannot control: polarised audiences, contested facts, senior figures under pressure. The wrong chair lets the format drift into spin, defensiveness or conflict. The right one holds the room, asks the question everyone is waiting for, and protects the integrity of the exchange.
Internal conferences, awards nights, and town halls fail when the person on stage cannot read the room. A flat host produces a flat audience, and the strategic message lands without weight. Senior leaders need someone who can carry a live audience, hold senior guests to account in conversation, and shift register from serious to warm without losing the room.
Senior leaders are asked to perform composure they do not feel, in rooms where every camera, every screen, every quarterly stage event reads their credibility before they speak. Most have been promoted for technical or commercial mastery, not for presence. The gap between what they know and how they land in front of a room is now a strategic problem, not a personal one.
Senior leaders are being asked to carry more public weight than ever: board updates, investor calls, town halls, climate and policy platforms, podcasts, internal video. Most were trained for the room they grew up in and have not updated the craft since. The gap between what they know and how they land in front of an audience is where trust, recruitment and investor confidence quietly leak.
Organisations lose senior women in their forties and fifties at the precise point their experience is most valuable, and then market to them as if they were retiring. The cost shows up twice: in talent pipelines that empty out below the executive layer, and in brands that miss the most economically powerful female demographic in the market. Most leadership teams have no working model for either problem.