Trasformazione digitale
Strateghi e tecnologi che aiutano le organizzazioni ad affrontare le sfide tecniche, culturali e commerciali della trasformazione digitale
Speakers Associates represents 234 speakers on Trasformazione digitale, including Rahaf Harfoush, Purna Virji, Itai Green, Limor Ziv, Tom Goodwin, Daniel Trabucchi & Tommaso Buganza, Jeremy Blain, Dr Sidney Shapiro, Blake Morgan, e Marc Saltzman.
Boards are being asked to make large, irreversible bets on AI while the rules governing it are still being written. The people drafting those rules, and the people deploying the technology, rarely sit in the same room. Without a translator between Westminster, Silicon Roundabout and the executive committee, firms either over-invest in the wrong guardrails or under-invest and wait for enforcement to find them.
Regulators, lawmakers and users have stopped giving technology companies the benefit of the doubt. Privacy, safety and public policy are no longer back-office functions; they shape product, valuation and executive exposure. Most leadership teams are trying to build that capability after the scrutiny has already arrived, not before.
Most leadership teams have more information about emerging technology than they have clarity about what to do with it. Platform launches and AI announcements arrive daily, and most will be irrelevant within a year. The question that matters is which signals to trust, and which to filter out before committing budget.
Most bank digital transformation programmes are redesigning customer interfaces, not the structural model underneath. The real question is whether a bank retains a meaningful role when AI manages financial decisions autonomously on the customer’s behalf. Boards that cannot answer that question are investing in the wrong conversation.
Most large banks know their operating model was not built for the speed of modern technology. The harder question is not whether to innovate but how: when to build, when to partner with a startup, when to buy, and how to make any of that stick inside a regulated balance sheet. Leaders need honest answers from people who have sat on both sides of that table.
Every organisation now sits on more customer signal than it can read. The question is no longer whether to listen to social and behavioural data, but how to turn it into a decision a marketing director, a customer service lead, or a board can actually act on. The gap between “we have the data” and “we changed what we do because of it” is where most programmes stall.
Boards have approved AI pilots, signed responsible-AI principles, and named ethics committees, and still cannot answer whether their deployed systems would survive a regulator’s audit or a serious public failure. The gap is not awareness. It is the operating distance between governance language and the decisions engineers, product leads and procurement teams actually make every week.
Senior leaders are running ever larger events on AI, transformation and the energy transition, with regulators, investors and operators in the same room. The quality of the conversation, on stage and in the recording, decides whether the day reads as strategic clarity or as a logo parade. The chair has to be fluent in the subject and confident enough to interrupt a CEO when the answer is evasive.
Cybersecurity has moved from a technical function to a board-level exposure, but most organisations still talk about it in language only the security team understands. The result is decisions made on incomplete information, regulators losing patience, and digital trust eroding faster than it can be rebuilt. Closing that gap requires translators who can hold technical authority and commercial clarity in the same room.
Most large brands are running metaverse and avatar projects inside the same marketing teams that built their websites. The output is decorative, not commercial. Companies that want a serious return from digital worlds need to decide whether to retrofit existing functions or stand up a dedicated avatar-native business, and they need a credible view on which categories of revenue, audience, and intellectual property warrant the second route.
Building a marketplace from zero is a different discipline from running marketing inside a mature business. Leaders who have only operated inside the enterprise tend to under-invest in supply-side acquisition and over-invest in demand-side spend. The question is how to apply enterprise marketing rigour to early-stage growth without losing the founder economics that make scale-up possible.
Most companies treat under-served audiences as a marketing afterthought. The commercial reality is the opposite: an audience nobody else is serious about can be the most defensible position a business ever holds. The question for leaders is how to identify that audience, build a product the audience trusts, and turn niche-first conviction into platform-scale economics.