Transformação Cultural

Why organisations work with Marissa Afton She brings a published, board-ready framework for compassion paired with difficult action, set out in Compassionate Leadership (Harvard Business Review Press, 2022), not a generic wellbeing message. She works at the inside edge of what leaders actually face right now: how to communicate restructure, layoff and AI-driven role change in a way that retains the people who stay. Her client base spans Apple, Bloomberg, Cisco, Google, Eli Lilly and Amgen, so her examples are drawn from leadership teams operating at the same scale and pressure as the buyer’s. More Human (Harvard Business Review Press, 2025) gives her a second published framework, this time for the AI transition. It names awareness, wisdom, and compassion as the qualities leaders build as machines take on more of the analytical work. In Harvard Business Review she set out the operational version at IBM, whose HR unit reinvested the hours AI saved into developing its managers, and put AI to work as a leadership coach. Biography highlights Partner and Head of Global Accounts, Potential Project. Co-author, More Human: How the Power of AI Can Transform the Way You Lead (2025) and Compassionate Leadership: How to Do Hard Things in a Human Way (2022), both Harvard Business Review Press. Contributing author, The Mind of the Leader (Harvard Business Review Press, 2018). Recurring contributor to Harvard Business Review, including “How Gen AI Can Create More Time for Leadership”, “Using AI to Make You a More Compassionate Leader”, “To Succeed with AI, Adopt a Beginner’s Mindset”, and “Connect with Empathy, But Lead with Compassion”. Client engagements at Apple, Bloomberg, Cisco, Eli Lilly, Google and Amgen. More than 25 years of formal mindfulness practice, applied to executive development at scale. Biography Hard decisions are arriving faster, and the audience for them has changed. Boards are being asked to restructure, redeploy and let people go in the same year they ask for innovation, retention and engagement. The leaders inside that contradiction need a way to act decisively without becoming the problem they were hired to solve. That is the territory Marissa Afton works in. As Partner and Head of Global Accounts at Potential Project, she runs leadership engagements with companies including Apple, Bloomberg, Cisco, Google, Eli Lilly and Amgen, and the brief is consistently the same: how do senior people deliver difficult news, drive hard change and still hold the room. Her co-authored book Compassionate Leadership: How to Do Hard Things in a Human Way (Harvard Business Review Press, 2022) is the published frame for that work. The argument, developed with Rasmus Hougaard and Jacqueline Carter in HBR, is that empathy on its own makes leaders worse at hard decisions. What organisations need instead is wise compassion, the willingness to act on hard truth while keeping the human in view. She has practised formal mindfulness for more than 25 years. More Human (Harvard Business Review Press, 2025) carries the argument into the AI transition. It names awareness, wisdom, and compassion as the qualities leaders build as machines take on more of the analytical work. In Harvard Business Review she showed the operational version: IBM’s HR unit reinvested the hours AI saved into developing its managers, and used AI itself as a leadership coach. Key speaking topics Compassionate leadership and hard decisions Leading through restructure, layoffs and change The mind of the leader and mental agility Mindful leadership and self-leadership at senior levels Resilience and burnout prevention for executives Women in senior leadership Leading in the age of AI Building human connection in hybrid work Ideal for CEOs, CHROs and senior HR leaders running restructure, redeployment or layoff programmes Executive leadership teams working on culture and trust through periods of significant change Boards and ELT offsites where the brief is to combine commercial honesty with humane delivery Women’s leadership programmes and senior leadership development cohorts Audience outcomes A working language for combining hard decisions with humane delivery, drawn from a published HBR Press framework A clearer view of where empathy helps leaders and where it begins to undermine them Specific practices for self-leadership under pressure, grounded in mental training rather than motivation A perspective on AI-era leadership that treats human attention as a scarce, trainable resource

Why organisations work with Mark DeVolder A practising change consultant with a named methodology, Empowered Change, used inside organisations from NASA to Coca-Cola, not a motivational speaker who borrows the language of change. Author of Perpetual Pivot, a book-length argument that continuous adaptation is now the default operating condition, with a defined construct leaders can apply to repeated reinvention. Holds a research doctorate on unity, diversity and synergy from Fuller, which gives the work an evidence base most change keynotes lack. Has worked with leadership teams in regulated, high-stakes environments such as Pfizer, Qatar Petroleum, Siemens and the US Air Force, where the cost of badly handled change is operational, not theoretical. Brings a Target Zero safety-culture frame for clients in industrial and engineering sectors where change failure shows up as incidents, not engagement scores. Biography highlights Doctorate, Fuller, with dissertation on unity, diversity and synergy. Founder of the Empowered Change methodology, used in client engagements across five continents. Author of Perpetual Pivot: How the Best Leaders Adapt to Exponential Change and Get Engaged! on employee engagement. Has spoken in over 25 countries to clients including NASA, Coca-Cola, McDonald’s, Siemens, PepsiCo, Pfizer, Royal Bank of Canada, Verizon, Medtronic, Bristol-Myers Squibb, Qatar Petroleum and the US Air Force. Signature talks on change, resilience, employee engagement and Target Zero safety culture. Biography Change has become the operating condition of large organisations, not the event between strategies. The leaders who hold their teams through repeated restructure, integration and digital reset are not the ones with the most polished communications plan. They are the ones who understand how people move through transition and can hold the line on engagement when the next wave arrives. This is the territory Mark DeVolder has worked in for two decades. His Empowered Change methodology and the wider argument set out in Perpetual Pivot: How the Best Leaders Adapt to Exponential Change treat continuous adaptation as the default state of senior leadership. The work is built on a doctorate from Fuller on unity, diversity and synergy, which gives the practice a research base rather than a personality base. Client engagements have included leadership teams at NASA, Coca-Cola, McDonald’s, Siemens, PepsiCo, Pfizer, Royal Bank of Canada, Verizon, Medtronic, Bristol-Myers Squibb and Qatar Petroleum, alongside the US Air Force. The work spans corporate integration, regulated industry, industrial safety and public-sector transformation, which means the methodology has been tested against very different definitions of what a failed change actually costs. For industrial and engineering clients, DeVolder also runs a Target Zero programme that frames change leadership as a safety-culture problem. In those settings the test of good change leadership is not employee survey scores; it is whether the operating environment becomes safer or more dangerous through the transition. That is a sharper test than most change keynotes are built to pass. Key speaking topics Change management and organisational transition Leadership through continuous restructure Resilience and decision-making under pressure Employee engagement during transformation Safety culture and high-performance operating environments Adapting to exponential change Ideal for Boards and executive teams entering or recovering from major restructure, M&A integration or digital reset. CHROs and transformation leads accountable for retaining trust and discretionary effort through repeated change. Operating leaders in regulated, industrial or safety-critical sectors where change failure shows up as incidents, not survey scores. Senior leadership development programmes building change-leadership capability across cohorts. Audience outcomes A clearer view of why repeated change erodes capability and what to protect first. A practical model, the Empowered Change journey-map, for diagnosing where a workforce sits in a transition. Specific behaviours senior leaders can adopt during continuous restructure to hold trust and engagement. Language to talk to a workforce about change without slipping into corporate abstraction. For industrial clients, a route to connect change leadership directly to safety performance.

Why organisations work with Mark Levy He built Employee Experience as a discipline inside Airbnb during the years it was named Glassdoor’s #1 Place to Work, so the playbook he teaches is one he has actually shipped. He treats culture as something designed, instrumented, and operated, not as a values poster or a wellness programme, which gives CHROs and CEOs a concrete way to talk about it with the board. He has done the same work twice at very different scales, at Airbnb in hypergrowth and at Allbirds through global expansion, so the frameworks travel beyond one company’s circumstances. He is co-authoring the Wiley method that is becoming the reference text for EX practitioners, alongside Dean Carter of Patagonia and Samantha Gadd, which gives his sessions a body of work rather than a personal anecdote set. He speaks fluently to the alignment between CMO and CHRO, where most internal-brand efforts break down, because he has run the function that sits between them. Biography highlights Pioneered the Employee Experience function at Airbnb, replacing the traditional HR model with an end-to-end employee journey approach. Led the people and culture work during the year Airbnb was named Glassdoor’s #1 Place to Work. Most recently led Employee Experience at Allbirds during its global expansion. Co-author of Employee Experience Design (Wiley, 2026) with Dean Carter and Samantha Gadd. Earlier corporate roles at Best Buy, Levi Strauss & Company, Gap Inc., and Thomson/Technicolor in Paris. Board director at First Graduate; former Gap Foundation board member; advisor to Backstage Capital and MixR. JD/MBA from the University of Colorado. Biography Airbnb hit Glassdoor’s #1 Place to Work ranking in 2016 with a people function that did not look like a people function. It had been rebuilt as Employee Experience, with culture, workplace, and social impact reporting alongside traditional HR. The person who designed that structure was Mark Levy. He came to it from a long retail and consumer career: Best Buy, Levi Strauss & Company, Gap Inc., and two years at Thomson/Technicolor in Paris. The pattern across those roles was practical, not academic. How does a company actually live its brand internally, in the systems and rituals employees experience every day, rather than in the language printed on the wall? At Airbnb he turned that question into an operating model. The result, codified now in the Wiley book he co-authored with Dean Carter of Patagonia and Samantha Gadd, treats employee experience as something you design with employees rather than for them, and instrument the way a product team would. Most recently he led the same work at Allbirds as the company scaled internationally. What organisations get from him is the rare combination of a builder who has actually run the function and a teacher with a published method. The audience he is sharpest with is the CHRO who needs to translate culture into board-readable substance, and the CEO and CMO who want the company their customers experience to match the company their employees work in. Key speaking topics Employee Experience design Belonging and the internal brand Culture during hypergrowth and global expansion The shift from HR to end-to-end employee journey CMO and CHRO alignment on brand Hybrid and distributed work Ideal for CHROs and Chief People Officers redesigning the HR operating model. CEOs and founder-led companies in scale-up where culture is starting to fragment. CMOs and brand leaders working with people teams on internal brand and employer brand. Boards and executive committees treating culture as a governance topic, not an HR topic. Audience outcomes A clear distinction between Employee Experience as a discipline and HR as a function, with the structural implications of each. A practical model for designing employee journeys the way product teams design customer journeys. A working language for the CMO and CHRO to align internal and external brand. Specific examples from Airbnb and Allbirds of what design-led culture looks like when it is built and instrumented. A reference point in the Wiley method, including how Patagonia, Airbnb, and other companies have made it operational.

Why organisations work with Martin Glenn He has run the P&L at four large consumer businesses and a national governing body, so brand arguments arrive with operator credibility, not agency theory. The Walkers story is a working case study, not an anecdote: he took share from roughly 30 percent to over 60 percent and built the Lineker campaign that still defines the category. He has done the hard version of culture change at the FA, including a 40 percent revenue lift and a record commitment to women’s football, while the senior England teams reached the 2018 World Cup semi-final. He led the United Biscuits turnaround through to a clean exit to Yildiz Holdings in 2014, which gives boards the rare combination of brand instinct and a private-equity-grade financial outcome. He is one of the few UK CEOs to have reached the top through marketing, which makes him useful when a board needs to rewire how the marketing function is positioned and resourced. He chairs PGMOL through one of the most publicly scrutinised reform programmes in English sport, and chaired Chapel Down through its admission to AIM and 2025 strategic review. Biography highlights Former Chief Executive of The Football Association, 2015 to 2019. Former CEO of United Biscuits, Birds Eye Iglo, and President of PepsiCo UK and Ireland. Architect of the Walkers crisps growth story, including the Gary Lineker advertising campaign. Chair of Professional Game Match Officials Limited since January 2024, the body that runs every referee in English professional football; Chair of the Football Foundation since 2020. Former Chair of Chapel Down Group, England’s largest winemaker, 2020 to 2025; oversaw the company’s admission to AIM in December 2023. Author of “The Best Job in the World”; President of The Marketing Society, 2014 to 2017; PPE graduate of Merton College, Oxford. Biography Walkers was a regional crisps brand in 1992. By the time Martin Glenn finished with it, it held more than 60 percent of the UK market and the Gary Lineker campaign had become the longest running advertising property in the country. That growth story is the spine of his career and the reason boards still bring him in. He spent fifteen years at PepsiCo, ending as President of PepsiCo UK and Ireland, before moving into private equity as CEO of Birds Eye Iglo and then United Biscuits, which he sold to Yildiz Holdings in December 2014. Each role asked the same question in a different setting: how do you grow a mature consumer business when distribution is solved and the next point of share has to come from the brand. In 2015 he answered a different version of the question at The Football Association. Over four seasons he restructured the organisation, oversaw a 40 percent rise in revenue, put a record investment behind the women’s game, and worked on the culture at St George’s Park that fed England’s run to the 2018 World Cup semi-final. He left at the end of the 2018-19 season into a portfolio of board roles. As Chair of Chapel Down from 2020 to 2025 he refocused the business onto premium sparkling wine and took it through its admission to AIM in December 2023. Since January 2024 he has chaired Professional Game Match Officials Limited, the body responsible for every referee in English professional football, helping the executive modernise an organisation that operates under permanent public scrutiny. He also chairs the Football Foundation, the UK’s largest sports charity. He is a PPE graduate of Merton College, Oxford, a former President of The Marketing Society, and the author of “The Best Job in the World”, which sets out the Walkers playbook in detail. The through-line is unusual: a CEO who came up through marketing and treats brand as the operating system of the business rather than a downstream function. Key speaking topics Brand-led growth in mature consumer markets Marketing as a route to general management Turnarounds and private equity exits Culture change inside national institutions The CEO operating model for FMCG businesses Leading governance reform under public scrutiny Ideal for CMOs, CEOs and boards in FMCG, retail and consumer health weighing brand investment against margin pressure. Chairs and CEOs of sports bodies, federations and member organisations facing structural reform. Private equity portfolio companies preparing for a brand-led value creation plan or exit. Senior marketing leaders being positioned for general management or P&L roles. Audience outcomes A clear view of how brand investment shows up in market share and enterprise value, drawn from the Walkers and United Biscuits numbers. A working model for the marketer-to-CEO transition, including what marketing leaders typically have to unlearn. A candid account of leading culture change inside a national institution under public scrutiny. Specific lessons on turnaround sequencing, from cost discipline through to brand reinvestment and exit.

Why organisations work with Martin Lindstrom He built his reputation on primary research, not commentary. The fMRI study behind Buyology covered 2,000 consumers across five countries; the fieldwork behind Small Data covered 2,000 families across more than 70 countries. He gives senior teams a method, not a slogan. Small data is a working approach for finding the unspoken consumer signal that quantitative research routinely misses. He has advised brands across categories most consultants never touch in the same year, from Pepsi and Nestle to Burger King, Lowe’s, LEGO, and Disney, which means his diagnoses translate across very different commercial contexts. He treats internal bureaucracy as a brand problem. The Ministry of Common Sense names a tension every CEO recognises: the gap between what the company promises customers and what its own processes allow employees to deliver. His authority is independently signalled. TIME’s 100 Most Influential People, repeated Thinkers50 rankings, and a Wall Street Journal verdict on Brand Sense as one of the five best marketing books ever written are not bureau claims; they are matters of public record. Biography highlights Founder and chairman of Lindstrom Company, advising Fortune 500 clients including Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, and Unilever. Named to TIME’s 100 Most Influential People in the Scientists and Thinkers category. Multiple-time Thinkers50 ranked thinker, including positions of #18, #36, and #20 in successive listings. Author of seven New York Times bestsellers, translated into roughly 60 languages, including Buyology, Brandwashed, Small Data, Brand Sense, and The Ministry of Common Sense. Columnist for TIME, Fast Company, and Harvard Business Review; recurring contributor on NBC’s TODAY show. Featured in Morgan Spurlock’s documentary The Greatest Movie Ever Sold (2011). Biography The fMRI study behind Buyology scanned the brains of 2,000 consumers across five countries to test what advertising and branding actually do inside the human head. Most of what the marketing industry believed about why people buy did not survive the data. That study, and the books that followed, made Martin Lindstrom one of the few branding voices senior leaders take seriously on the science of consumer decision-making. He runs Lindstrom Company, a brand and culture transformation firm whose client list reads as a cross-section of the global economy: Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, Unilever. The work is not pitch theatre. It is rebuilding brand strategy around evidence drawn from ethnographic fieldwork, neuroscience, and the unguarded behaviour of real customers in their own homes. His Small Data method came out of more than a decade visiting families in over 70 countries, looking for the small inconsistencies that point to unmet consumer needs. The thesis is direct. Big data tells you what is happening at scale. Small data tells you why, and where the next product or positioning idea actually lives. It is a working method, used inside the Lindstrom Company practice, not a publishing concept. The Ministry of Common Sense extends the same instinct inward. Lindstrom argues that most large companies have engineered themselves into a state where employees cannot do the obvious right thing for a customer without breaching a process. Strip the bureaucracy, restore common sense, and brand performance follows. Buyers who book him for the marketing thesis often find the organisational thesis is the one their executive team keeps quoting back six months later. Key speaking topics Brand strategy and consumer neuroscience Small data and ethnographic customer insight Culture transformation and corporate common sense Customer experience and behavioural decision-making Marketing effectiveness in the AI era Future of retail and physical-digital strategy Ideal for CMOs and brand leaders rebuilding propositions around customer evidence rather than category convention. CEOs and COOs whose internal processes are eroding the customer experience their brand promises. Strategy, innovation, and customer insight teams looking for a working method to find unmet needs. Global leadership conferences and senior offsites where the brief is commercial reinvention. Audience outcomes A clearer reading of why current consumer research keeps producing the wrong answers, and what to use instead. A practical introduction to small data as a method for surfacing unmet customer needs. A direct view of where internal bureaucracy is quietly killing brand and commercial performance. Named examples from Fortune 500 engagements that translate into questions a leadership team can ask the next morning.

Why organisations work with Matt Mayberry He gives leaders a working blueprint for culture, not a values exercise. Culture Is the Way sets out a Five-Step Culture-Building Process that McKinsey named a 2024 top business book. He has been ranked in the world’s Top 30 leadership thought leaders by Global Gurus on the basis of a 25,000-respondent CEO and MBA survey, which means buyers can defend the booking internally on credentials alone. His client list, JP Morgan Chase, Allstate, the FBI, DuPont, Lowe’s and Southern Glazer’s Wine & Spirits, signals that the material survives contact with regulated, high-pressure operating environments. The NFL backstory is not the act. He uses a career ended by injury in a Chicago Bears preseason opener as the opening case in a serious argument about reinvention and team behaviour, then moves to the management content quickly. He writes for the same audience that books him. Bylines in Harvard Business Review, Forbes, Fortune and Entrepreneur mean a CHRO can hand the keynote thesis to the executive team in printed form before he walks on stage. Biography highlights Wall Street Journal bestselling author of Culture Is the Way (Wiley, 2023), named a 2024 top business book by McKinsey & Company and featured in Malcolm Gladwell’s Next Big Idea Book Club. USA Today bestselling author of The Transformational Leader (Wiley, 2024). Ranked in the Top 30 global leadership thought leaders by Global Gurus. Former Chicago Bears linebacker, signed 2010; college career at Indiana University, recipient of the 2009 Howard Brown Award. Featured in Harvard Business Review, Forbes, Fortune, Inc., Entrepreneur and Chief Executive; broadcast credits with NBC, ABC, Fox Business and ESPN. Client roster includes JP Morgan Chase, Allstate, the FBI, DuPont, Lowe’s, Optum, Fifth Third Bank, Southern Glazer’s Wine & Spirits, Phillips 66 and Mack Trucks. Biography Most culture work fails for the same reason. It treats culture as the warm story an organisation tells itself, not the set of repeated behaviours that determine whether the strategy lands. Mayberry’s Culture Is the Way (Wiley, 2023) is built around that distinction, and it is why McKinsey selected it as a 2024 top business book and Malcolm Gladwell’s Next Big Idea Club picked it up. The argument has a structure. The Five-Step Culture-Building Process forces senior teams to define the behaviours they want to see, hold leaders accountable for them in public, and connect those behaviours to commercial outcomes. The Transformational Leader (Wiley, 2024), a USA Today bestseller, extends the work into how senior leaders model what they ask of others. Both books sit in front of an audience that includes JP Morgan Chase, the FBI, DuPont and Lowe’s. The credibility on stage comes partly from how the path began. Mayberry signed with the Chicago Bears in 2010 and lost the career to an ankle fracture in the preseason opener against the San Diego Chargers. He uses that moment briefly, as a way into the operating point about how teams rebuild after a setback, then moves to the management material. Global Gurus has placed him in the world’s Top 30 leadership thought leaders on the strength of that combined work. What organisations get is a senior practitioner who has translated the language of high-performing teams into something a CHRO, COO or transformation lead can put to work on Monday. The bylines in Harvard Business Review, Forbes, Fortune and Entrepreneur are the public evidence; the Five-Step Process is the working tool. Key speaking topics Workplace culture as an operating system Transformational leadership Employee engagement and team performance Change and disruption Peak performance and resilience Sales performance Leadership in the age of AI Ideal for CHROs and chief people officers leading culture and engagement programmes COOs and transformation leads accountable for cultural execution of a strategy Sales leadership conferences and revenue kickoffs Senior leadership teams running off-sites on team performance and behavioural alignment Audience outcomes A working definition of culture that connects daily behaviour to commercial outcome, drawn from the Five-Step Culture-Building Process A clearer view of what transformational leadership requires from senior leaders, beyond inspirational language Specific moves for rebuilding engagement when the workforce is fatigued by repeated change A vocabulary for how high-performing teams handle setback and recovery A short list of behaviours to take back to the executive team and operationalise

Why organisations work with Michael Brenner His core argument; that empathy outperforms authority as both a marketing and a leadership lever, is grounded in practitioner experience inside SAP and NewsCred, not academic research; senior leaders engage with it as a claim someone has actually lived, not theorised His book Mean People Suck gives CMOs and CHROs a shared language for the link between culture, employee engagement, and revenue outcomes, making it useful in conversations that usually stay siloed The “Champion Leader” model is a named, transferable alternative to command-and-control management: specific enough to teach, tested across both large enterprises and early-stage startups His content marketing work is anchored in a measurable ROI framework from The Content Formula, translating content investment into financial terms for leaders who need to justify budgets to the CFO, not just the marketing team He has operated on both sides of the client-agency relationship, which means his diagnosis of where organisations waste marketing spend carries a credibility most single-perspective speakers cannot match Biography highlights CEO and Founder of Marketing Insider Group, a content marketing agency serving Fortune 500 brands and B2B technology companies Former VP of Global Content Marketing Strategy at SAP and Head of Strategy at NewsCred Author of three books: Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life (2019), The Content Formula, and Digital Marketing Growth Hacks Named Top CMO Influencer by Forbes and Top Business Speaker by The Huffington Post Contributor to Forbes, The Economist, and The Guardian; contributor at Content Marketing Institute Featured in Entrepreneur Magazine; facilitated content strategy workshops for MarketingProfs Biography Most organisations treat their marketing problem as a content problem. The more accurate diagnosis is a leadership one: companies default to self-promotion when their customers need help, and they build management cultures that reward compliance when growth requires empathy. Michael Brenner spent two decades working from the inside of that tension – as VP of Global Content Marketing Strategy at SAP, as Head of Strategy at NewsCred, and as CMO across a series of high-growth technology startups. His 2019 book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life argues that low employee engagement and weak marketing performance share a common root: a leadership culture that has traded empathy for authority. The research and case evidence he assembles make it a commercial argument, not a motivational one. As founder and CEO of Marketing Insider Group, Brenner has built content marketing programmes for more than 75 brands. His earlier book, The Content Formula, provides a practical ROI framework that converts content investment into financial language – useful for marketing leaders who need to make the commercial case to a CFO, not just a brand committee. His keynote work is structured around two named concepts: the “Champion Leader,” a model for leaders who close the gap between what organisations ask their teams to do and what actually drives results; and the “Bullseye Organisation,” which frames customer-centricity as a structural discipline rather than a values statement. A contributor to Forbes, The Economist, and The Guardian, and named Top CMO Influencer by Forbes and Top Business Speaker by The Huffington Post, Brenner speaks across the United States and Europe, primarily to senior marketing, commercial, and leadership audiences. Key speaking topics Customer-centric marketing strategy Content marketing ROI and measurement Empathy-led leadership Employee engagement and culture The Champion Leader model Organisational alignment around the customer B2B marketing and demand generation Ideal for CMOs and marketing directors seeking a measurable framework for content marketing investment CHROs and culture leads addressing the connection between employee engagement and commercial performance CEOs and senior leadership teams weighing the limits of authority-based management B2B technology and SaaS organisations building customer-first marketing and go-to-market capabilities Audience outcomes A practitioner-built argument for why empathy is a commercial lever, with specific cases and research rather than aspiration The “Champion Leader” framework as a named, teachable model for shifting from directive to customer-oriented leadership A measurable ROI methodology for content marketing that can be used in internal budget and investment conversations A practical method for identifying where self-promotional bias is costing the business in audience reach and revenue Clearer criteria for distinguishing marketing that serves the customer from marketing that serves the organisation’s ego

Why organisations work with Mick Mahoney His framework treats creativity as a recoverable organisational capability. The Creative Nudge applies behavioural science to retrain how teams generate ideas, through small repeatable steps that work in regulated, risk-averse environments where standard creativity training fails. He has been Chief Creative Officer at Ogilvy UK, Havas Worldwide London, and RKCR/Y&R, featuring on Campaign‘s annual top creative directors list at all three. Senior buyers booking him get a practitioner with C-suite operating experience inside global holding companies. He has commercial proof that creativity moves numbers. At Ogilvy he turned a 35% revenue decline into a 70% increase by winning twelve new business pitches in twelve months, anchored on a shared creative direction. His written work is reference material in the field. The Creative Nudge has been translated into multiple languages and ranks among the best creative thinking books; The Complete Creative Director is the first comprehensive manual for the role, published by BIS Publishers. Biography highlights Cannes Grand Prix winner for Stella Artois and One Show Best in Show winner for Johnnie Walker Former Chief Creative Officer at Ogilvy UK, Havas Worldwide London, and RKCR/Y&R Co-author of The Creative Nudge (Laurence King, 2021) with Kevin Chesters and author of The Complete Creative Director (BIS Publishers, 2025) Chairman of the D&AD Film Jury, Cannes Lion film judge, and D&AD Black Pencil judge Holder of 16 Cannes Lions, 32 D&AD Pencils, and over 150 industry awards across his career Fellow of the Royal Society of Arts; author of The Guardian‘s Creativity Masterclass and a TED talk on the misinterpretation of forensic science Biography Most organisations now ask for innovation more loudly than at any point in the last two decades. They also produce less of it than they used to. The cause is structural. Risk aversion and the consensus politics of polite teams quietly close down the conditions in which original ideas form. Mick Mahoney has spent thirty years working at the point where creative ambition meets commercial reality. He has been Chief Creative Officer at Ogilvy UK, Havas Worldwide London, and RKCR/Y&R, with a place on Campaign‘s annual top creative directors list at all three. At Ogilvy he turned a 35% revenue decline into a 70% increase by winning twelve new business pitches in twelve months. His books treat creativity as a discipline that can be recovered with practice. The Creative Nudge, co-written with Kevin Chesters, applies behavioural science to creative practice through small repeatable steps that survive risk-averse cultures. The Complete Creative Director, published by BIS Publishers in 2025, is the first comprehensive manual for the role. His campaign work has shaped the brand identities of Stella Artois, Johnnie Walker, Vodafone, and Land Rover. He holds 16 Cannes Lions, 32 D&AD Pencils, and over 150 industry awards. He has chaired the D&AD Film Jury and written The Guardian‘s Creativity Masterclass. He now runs M Creative Industries from London, advising boards and leadership teams in regulated and traditional industries on how to put creativity back into the operating system. Key speaking topics Creativity as an organisational capability Creative leadership and creative direction Behavioural science applied to creative practice Risk aversion and the loss of creative culture Brand and advertising effectiveness Resilience and adaptive thinking under accelerating change Ideal for CMOs and brand leaders rebuilding creative confidence inside marketing and communications teams CHROs, L&D directors, and executive development leads embedding creativity into leadership development Innovation directors and transformation leads inside regulated or traditional industries that struggle to differentiate Boards and executive teams whose growth strategy depends on differentiation but whose operating habits favour caution Audience outcomes A behavioural method, drawn from The Creative Nudge, for restoring creative thinking inside risk-averse teams A practitioner’s view of how creative leadership actually operates inside global agencies and the world’s largest brands, drawn from CCO roles at Ogilvy, Havas, and RKCR/Y&R A working definition of creativity as a commercial capability, separable from artistic talent or agency-style creative theatre Permission, with evidence, to back ideas that feel uncomfortable inside conservative organisations Direct answers to the question senior leaders most often ask: how do we get more creative output from people who say they aren’t creative?

Why organisations work with Natalie Johnson The CultureJourney™ framework gives senior teams a working model for how culture is actually produced, organised around three named levers: energy, connection, and courage. Combines a science foundation in human performance and resilience with three decades of corporate performance coaching. Few speakers in this space work from both traditions. Certified Dare to Lead™ Facilitator licensed by Brené Brown’s organisation, which means buyers can book her for a keynote and for the full leadership programme from a single practitioner. Track record with organisations where performance under pressure is the basic operating condition, including NASA, the U.S. Department of Defense, Google, Johnson & Johnson, Deloitte, and Ascension Healthcare. Biography highlights Co-founder and Chief Visionary Officer of Vidl Work, the consulting and keynote firm she leads Co-author of Leading the Culture Journey: Elevating Everyday Actions to Create Extraordinary Workplaces (Wiley, August 2026) Co-creator of the CultureJourney™ framework, used to guide culture transformation inside client organisations Performance Coach with the Johnson & Johnson Human Performance Institute Certified Dare to Lead™ Facilitator licensed by Brené Brown’s organisation, and a Wellcoaches® Certified Coach BSc in Human Performance and Nutrition; MSc in Wellness Promotion Co-host of the Energy, Connection & Courage at Work podcast Biography Most organisations describe their culture in terms they cannot define. Engagement scores climb and wellbeing budgets grow each year, yet senior teams still cannot explain why some groups sustain high performance while others burn out. This is the gap that the CultureJourney™ framework was built to close. Natalie Johnson developed it with her team at Vidl Work, the firm she co-founded and now leads as Chief Visionary Officer. The framework treats culture as the product of three working systems: how leaders elevate energy, how teams prioritise connection, and how leaders choose courage. The thinking is set out in Leading the Culture Journey, her 2026 book with Rebecca Johnson, published by Wiley. Her authority on the topic comes from a combination of training that few culture speakers share. Johnson holds a BSc in Human Performance and Nutrition and an MSc in Wellness Promotion. She is a Wellcoaches® Certified Coach, a Performance Coach with the Johnson & Johnson Human Performance Institute, and a certified Dare to Lead™ Facilitator. The Dare to Lead credential licenses her to deliver Brené Brown’s full leadership programme inside client organisations. Her client list spans organisations where performance under pressure is the basic operating condition: NASA, the U.S. Department of Defense, Google, Johnson & Johnson, Deloitte, Ascension Healthcare, and the American College of Surgeons. The HR profession books her too: she has delivered keynotes for SHRM, the largest professional association for human resources. She also sits on the board of the Kidney Cancer Association and is a member of the International Women’s Forum. Key speaking topics Workplace culture and culture transformation Human performance and energy management Trust and courageous conversation in teams Resilience and sustainable high performance Employee wellbeing as a performance lever Dare to Lead leadership development Ideal for Chief executives and senior leadership teams setting culture as a strategic priority CHROs and Chief People Officers running culture, engagement, and wellbeing portfolios Cross-functional teams operating under sustained change cycles: post-merger integrations, restructures, transformation programmes Leadership teams in high-pressure operating environments such as healthcare, defence, and regulated industry Organisations running Brené Brown’s Dare to Lead programme that want a licensed facilitator with deep performance science background Audience outcomes A working model for culture that names where it gets built and where it breaks down Language for linking employee wellbeing and engagement spend to commercial performance A method for holding the courageous conversations that team trust depends on, drawn from Dare to Lead Approaches for managing human energy and recovery at both individual and team level

Why organisations work with Nelly Ben Hayoun-Stépanian She built the experience function at WeTransfer from inside the executive team across ten years, a rare track record of innovation craft sustained at commercial scale rather than delivered as one-off consulting. She has a method for staging ideas in public, tested at the scale of a 17,500-seat Hollywood Bowl performance with NASA scientists and at the scale of small-room design studios at Google, Mattel and Unilever. Her academic foundation is unusual for a creative director: a PhD in Human Geography and Political Philosophy from Royal Holloway alongside an RCA Design Interactions MA, which gives her work argumentative spine rather than spectacle alone. She runs the University of the Underground, a tuition-free postgraduate institution whose advisory board includes Noam Chomsky, Paola Antonelli and Jill Tarter, so she arrives in a room with an active network of researchers and practitioners across science, design and politics. Design Week inducted her into its Hall of Fame in 2023 alongside Jonathan Ive, Es Devlin and Neville Brody, the field’s most explicit signal that her practice has moved from emerging to canonical. Biography highlights Chief of Experiences at WeTransfer from 2012 to 2022, ten years on the executive team during the company’s growth into a global creative platform. Founder and director of the University of the Underground, a tuition-free MA programme hosted at Sandberg Instituut in Amsterdam. Designer of Experiences at the SETI Institute since 2013; Vice Chair of the IAF Committee for the Cultural Utilisation of Space. Founder and director of the International Space Orchestra, performed with Sigur Ros at the Hollywood Bowl to 17,500 people. PhD, Royal Holloway, University of London (Human Geography and Political Philosophy); MA, Royal College of Art (Design Interactions, Dunne and Raby). Design Week Awards Hall of Fame, 2023. WIRED Innovation Fellowship, 2014. Karman Fellowship, 2022. Arts Council England Exceptional Award for Disaster Playground. Biography Most companies treat innovation as an internal practice: research teams, pilots, internal demos, the occasional product launch. The harder discipline is staging an idea so that customers, staff and the broader public feel it. Nelly Ben Hayoun-Stépanian has spent fifteen years building a method for that second discipline, first inside a scaling technology company, then as a commissioned director for brands and cultural institutions. She joined WeTransfer in 2012 as its first Head of Experiences and stayed for a decade, eventually serving as Chief of Experiences on the executive team. Nelly Ben Hayoun Studios operated inside WeTransfer as its user experience and innovation department, with a remit that grew from public projects with creative communities to B Corp development, US business expansion, and the founding of the editorial platform WePresent and the University of the Underground. Her parallel practice is anchored by the International Space Orchestra, which she founded in 2012 with scientists and astronauts from NASA Ames, the SETI Institute and the International Space University. The project produced a feature film, a Hollywood Bowl performance with Sigur Ros, and a recording that was played from the International Space Station. It is the clearest example of her core craft, which is the orchestration of scientific and institutional collaborators into something a non-expert audience can feel. In 2017 she founded the University of the Underground, a tuition-free postgraduate programme at Sandberg Instituut whose advisory board includes Noam Chomsky, Paola Antonelli and Jill Tarter. Design Week inducted her into its Hall of Fame in 2023 alongside Jonathan Ive, Es Devlin and Neville Brody. Key speaking topics Immersive experiences as innovation practice Building creative communities inside commercial organisations Public-facing storytelling for science and technology Cultural strategy and brand Interdisciplinary collaboration across science, design and the arts Space culture and the public communication of complex science Independent institution building Ideal for Chief Marketing Officers, Chief Brand Officers and creative directors at consumer or technology brands looking to move from advertising-led growth to experience-led growth. Heads of Innovation and Chief Strategy Officers whose pilots are not translating into customer-visible products or cultural relevance. Cultural institutions, design and architecture studios, and science communication leads commissioning ambitious public projects. Senior leadership teams inside scale-up technology companies considering how to build a brand that creators and partners care about. Audience outcomes A working definition of what an experience function does inside a commercial company, drawn from ten years of operating one at WeTransfer. Concrete patterns for staging an idea publicly, from Hollywood Bowl scale down to a small studio activation. A view of how scientific institutions, creative communities and commercial brands can be brought into the same room without flattening any of them. A reading on where the experience economy is heading, grounded in her current work at SETI, the International Astronautical Federation and the University of the Underground.

Why organisations work with Nicholas Janni His Leader as Healer framework provides a named, structured diagnosis – the dominant “leader-as-executor” model produces measurable fragmentation in organisations – and a practical developmental map for what replaces it, validated by a major book award and embedded in IMD executive programmes. His background as a RADA-trained theatre director is the methodological foundation of his work, not a biographical detail – it is why his approach to embodied leadership presence and performance under pressure has a rigour that purely cognitive or academic development lacks. He bridges executive education at one of the world’s leading business schools (IMD) and direct coaching with senior leadership teams, reaching the level of intellectual rigour and applied practice that board-level audiences require. He addresses the specific failure mode that formal leadership development typically cannot: the gap between a leader’s strategic intelligence and their actual capacity to create trust, genuine engagement and high performance in a room. Biography highlights Author of Leader as Healer (LID Publishing, 2022), winner of Business Book of the Year and Leadership Book of the Year at the Business Book Awards 2023, selected from over 300 nominated titles Visiting Professor of Leadership at IMD Business School, Lausanne; previously Associate Fellow at Oxford Said Business School (2010-15); continues to teach regularly at Oxford Said Former theatre director who taught acting at the Royal Academy of Dramatic Art (RADA), London Co-founded Olivier Mythodrama (2001), an arts-based leadership development consultancy; founded CORE PRESENCE (2013); co-founded Matrix Development (2023) Previous Visiting Fellow at Cranfield School of Management Clients have included Rolls-Royce, Swiss Re, Intel, Microsoft, FedEx and senior UK government figures including Permanent Secretaries Biography Leadership competence and leadership presence are not the same thing. Organisations invest heavily in the former – analytical capability, strategic clarity, execution discipline – and then discover that the latter is what determines whether a team actually performs. This gap is the problem Nicholas Janni has spent his career addressing. His book Leader as Healer (LID Publishing) was named Business Book of the Year at the Business Book Awards 2023. It makes a specific argument: the dominant “leader-as-executor” model, built around rational analysis and transactional relationships, produces fragmentation rather than coherence. The antidote is not softer management but a more complete form of leadership – one that integrates “being” with “doing”, emotional intelligence with analytical rigour, presence with performance. As Visiting Professor of Leadership at IMD Business School, Janni works with senior executives inside some of the world’s most demanding executive education programmes. His methodology draws on 30 years of research into peak performance and human potential. It began in his first career as a theatre director: he taught acting at the Royal Academy of Dramatic Art and directed his own company, developing a rigorous, practical understanding of presence and performance that he has since applied directly to executive leadership. The practical result is a distinctive approach to developing leaders – one that expands perceptual bandwidth, emotional coherence and depth of presence alongside strategic capability. He co-founded Olivier Mythodrama, a pioneering arts-based leadership consultancy, before building CORE PRESENCE and, most recently, co-founding Matrix Development, a practice dedicated to transformational executive coaching and coach training. Key speaking topics Leadership presence and embodied performance The Leader as Healer framework Transformational leadership and inner development Emotional intelligence and regulation in leadership Peak performance and the integration of being and doing Mindfulness and presence practices for executive audiences Building high-performance team cultures Creativity and the conditions for innovation Ideal for C-suite executives and senior leadership teams seeking to develop the inner dimensions of leadership performance CHROs and executive development leads designing high-level leadership programmes Business school executive education programmes and corporate leadership academies Organisations navigating sustained complexity where the quality of leadership presence is a performance-critical factor Audience outcomes A clear understanding of the “leader-as-executor” versus “leader-as-healer” distinction, and what it means practically for their own leadership approach Practical techniques for developing presence, deep listening and emotional coherence in high-stakes leadership contexts A framework for distinguishing between “doing” and “being” as leadership modes, and how integrating both drives sustained performance Greater self-awareness of how personal perceptual and emotional patterns affect team culture, trust and decision quality Specific practices drawn from Janni’s work that can be applied independently after the session

Why organisations work with Nicky Moffat Direct experience of leading 4,500 officers and soldiers at the Army Personnel Centre, giving her a practical authority on leadership at scale that few civilian speakers can match. A working definition of inclusive leadership built inside an institution where she was, for years, the only woman in the room at her level. Not a theoretical position. A track record of supporting ministerial decision-making during live operations in Iraq, Afghanistan and Sierra Leone, which translates into credibility with senior leaders facing high-stakes calls under public scrutiny. Story-led delivery grounded in named events and decisions, so the leadership argument lands as a worked example rather than a model on a slide. Biography highlights Brigadier, British Army, 2009 to 2012; highest-ranking woman in the service during that period. Appointed CBE in the 2012 New Year Honours. Former military Private Secretary to the Secretary of State for Defence, Geoff Hoon. Named among BBC’s 100 Women in 2014. Primary instructor on BBC’s Secret Agent Selection: WW2 (2018), released on Netflix as Churchill’s Secret Agents: The New Recruits. Founder of What Good Leadership Looks Like, working with organisations in financial services, energy, law, healthcare, construction, transport and media. Biography Leading 4,500 people through continuous restructure tests every assumption a leader has about authority, communication and the limits of their own composure. Nicky Moffat did exactly that as the most senior woman the British Army had, running the Army Personnel Centre and serving as Brigadier from 2009 to 2012. Her career before that was unusual in its proximity to live decisions. As military Private Secretary to the Secretary of State for Defence, she was in the room as ministers made calls on operations in Iraq, Afghanistan and Sierra Leone, and during the UK’s Foot and Mouth response. That work shaped a view of leadership as something that has to function under public scrutiny, not in a workshop. She was appointed CBE in 2012. Since leaving the Army she has built What Good Leadership Looks Like, a practice that works with senior teams in financial services, energy, law, healthcare, construction, transport and media. The work centres on a question most large organisations now have to answer: how do you keep a workforce engaged and performing through restructure after restructure? She approaches inclusion as part of the answer rather than a parallel conversation, having spent much of her own career as the only woman of her rank in the room. She was named among BBC’s 100 Women in 2014 and was the primary instructor on the BBC series Secret Agent Selection: WW2, broadcast in 2018 and released internationally on Netflix as Churchill’s Secret Agents: The New Recruits. Key speaking topics Inclusive leadership Leading through transformational change Building leadership culture at scale High-performing teams Career transition and self-leadership Women in senior leadership Ideal for CEOs and executive committees holding the line through restructure CHROs and people directors rebuilding leadership benches Senior women’s networks and emerging leader programmes Boards and partnerships in financial services, energy, law, healthcare, construction, transport and media Audience outcomes A sharper read on what inclusive leadership actually requires of senior leaders, beyond statements of intent Specific behaviours to keep teams engaged through repeated structural change A reference point for leading at scale drawn from inside one of the UK’s largest hierarchical institutions Practical language for the harder parts of senior leadership, including being the only one of your kind in the room