Transformação Cultural

Why organisations work with Adam Markel Author of three books on resilience and culture, including the Wall Street Journal bestseller Pivot and Change Proof (McGraw-Hill), with Re-Culture (Post Hill Press, 2026) setting out the WORK WELL TOGETHER framework for rebuilding trust and connection in teams. Leadership audiences get a researched body of work, not a personal story repurposed as advice. Co-Founder and Chief Researcher of WORKWELL, where his work translates resilience research into measurable cultural inputs for senior teams. Operator credibility from 18 years as a trial attorney and a multi-year run as CEO of a professional training business; senior buyers get someone who has run a P&L, not only studied one. His formats are built for application. Drawing on the Re-Culture argument that culture forms through repeated shared practice, sessions are structured to move a leadership team to specific commitments while still in the room. Track record with operating businesses under pressure, including Medtronic and Jack in the Box, working with leadership audiences rather than only HR and L&D. Biography highlights Author of three books on resilience and culture: Pivot (Wall Street Journal bestseller), Change Proof (McGraw-Hill, 2022), and Re-Culture (Post Hill Press, 2026) Co-Founder and Chief Researcher, WORKWELL Host of The Change Proof Podcast TEDx speaker Former CEO of Peak Potentials/New Peaks, a professional training enterprise; previously an 18-year trial attorney Corporate engagements with operating businesses including Medtronic and Jack in the Box Biography Most senior leaders do not have a resilience problem in the wellness sense. They have a decision-quality problem. Repeated restructures, AI rollouts, and cost programmes compound, and the cost shows up in slower judgement long before it shows up in attrition. That is the gap Adam Markel’s work addresses. His framework, set out in Change Proof (McGraw-Hill, 2022), treats resilience as a capacity organisations build into how leaders work, not a personal trait. The earlier Pivot, a Wall Street Journal bestseller, traced the same logic across career and business reinvention. Both sit on top of his research practice at WORKWELL, where he is Co-Founder and Chief Researcher. Re-Culture (Post Hill Press, 2026) extends that work from the individual leader to the team. Its argument is that culture forms through what people repeatedly practise together, and it sets out a framework, WORK WELL TOGETHER, for rebuilding trust in organisations strained by constant change. That argument shapes how he runs a room: sessions are structured so a leadership team leaves with specific commitments it has agreed together. The credibility comes from a layered career. Eighteen years as a trial attorney, a multi-year run as CEO of the professional training business Peak Potentials, and seven seasons as an ocean lifeguard before any of it. That operator history is what senior audiences respond to, and it stays tested against current briefs through the Change Proof Podcast and engagements with operating businesses such as Medtronic and Jack in the Box. Key speaking topics Leadership resilience under sustained change Change Proof: building organisational capacity for uncertainty Re-Culture: designing culture through shared practice Workplace culture, trust, and engagement Leading through restructure and reinvention Burnout prevention in senior teams Ideal for CEOs and executive committees facing repeated change cycles CHROs and people leaders responsible for senior-team resilience Leadership offsites and annual conferences for operating businesses Transformation and change leads owning multi-year programmes Audience outcomes A working definition of resilience as an operating capacity, not a personal trait A diagnostic for where change fatigue is degrading senior decision quality Specific practices for recovery and renewal that fit inside a leader’s working week A frame for translating resilience research into culture and engagement decisions Language to use with their own teams about why this matters now

Why organisations work with Adrian Gostick His frameworks are grounded in studies of 300,000 and 850,000 workers – giving organisations credible research evidence, not opinion, when making the internal case for culture investment. The Carrot Principle established employee recognition as a direct performance lever, not a morale initiative – a distinction that changes where CHROs and line managers direct their attention. Anxiety at Work reframes workplace stress as a leadership responsibility rather than an individual failing, making it directly actionable for senior leaders managing high-pressure, post-disruption teams. Named to both Thinkers50’s Coaches50 and Marshall Goldsmith’s MG100 Coaches project – a dual validation from the two most credible bodies in management thinking and executive coaching. The Culture Works extends his frameworks into ongoing consulting and training, enabling organisations to embed behaviour change beyond the event itself. Biography highlights Founder of The Culture Works, a global leadership and culture consultancy New York Times #1 bestselling co-author: All In, The Carrot Principle, Leading with Gratitude, Anxiety at Work – 1.5 million+ copies sold in 30 languages Thinkers50 Coaches50 (2025); Global Gurus top-10 in both leadership and organisational culture (2020) Member of Marshall Goldsmith’s MG100 Coaches Pay-it-forward Project Forbes leadership columnist; featured on NBC Today Show, CNN, and CNBC; cited in The Economist, Wall Street Journal, Newsweek, and Fortune Client organisations include American Express, Cisco, Danaher, Merck, Bank of America, and Rolls-Royce Biography Culture change has become one of the most common items on the executive agenda – and one of the most difficult to execute. Adrian Gostick has spent two decades investigating the reason: not that leaders undervalue culture, but that most lack the specific daily behaviours that make it real. Through The Culture Works, he has built that investigation into a body of research that reaches from recognition science to team performance to workplace anxiety. His books provide the empirical foundation. All In drew on a 300,000-person study conducted with Towers Watson, identifying the management practices that create what he calls a “culture of belief” – environments where employees commit fully and performance follows. The Best Team Wins extended that research to 850,000 work teams, isolating the leadership disciplines that determine whether collaboration produces results or friction. The Carrot Principle made the business case for recognition as a measurable driver of engagement and retention. Anxiety at Work reframed stress as a leadership issue, not an individual one. Gostick writes regularly on leadership strategy for Forbes and has been featured on NBC’s Today Show, CNN, and CNBC. His research has been cited in The Economist, Wall Street Journal, Newsweek, and Fortune. In 2025 he was named to Thinkers50’s inaugural Coaches50 list; he is also a member of Marshall Goldsmith’s MG100 Coaches project. His consulting and advisory work spans American Express, Cisco, Danaher, Merck, Bank of America, and Rolls-Royce – organisations that have used his frameworks to move culture from aspiration to operational discipline. The Culture Works model means that engagement with his ideas does not have to end when the keynote does. Key speaking topics Organisational culture and culture change Employee engagement and recognition High-performance teams Leadership behaviour and accountability Workplace anxiety and psychological safety Gratitude and motivation in leadership Resilience under pressure Ideal for CHROs and People leaders designing engagement and culture strategy CEOs and executive teams seeking to align culture with business performance Leadership development programme directors and transformation leads Organisations undergoing post-merger integration, rapid growth, or cultural reset Audience outcomes A research-grounded case for treating recognition as a performance lever, not a perks programme Specific leadership behaviours that close the gap between stated organisational values and daily management practice Practical frameworks for reducing workplace anxiety and building team resilience without retreating from accountability Insight into how high-performing organisations use psychological safety and clear expectations together Tools for translating culture strategy into measurable changes in engagement and team output

Why organisations work with Álex Rovira His central argument – that lasting success is created through deliberate preparation, not reactive management – reframes how senior leaders understand the relationship between their own behaviour and organizational performance. It is a leadership accountability argument backed by one of the most widely distributed Spanish-language business books ever published. La buena suerte, co-authored with Fernando Trías de Bes and translated into 42 languages, gives leadership teams a shared conceptual framework for building proactive cultures – one that has already been tested, challenged, and sustained across millions of readers in dozens of countries before it arrives in a corporate setting. His thinking draws on humanist philosophy and classical mythology as well as management practice, giving boards and executive teams a different register for conversations about organizational values, purpose, and identity – one that moves beyond standard competency frameworks and performance metrics. His Escuela de Transformación Vital y Liderazgo, through which more than 70,000 people have engaged with his frameworks, means his arguments are continuously tested against large, diverse audiences – not fixed at the time of publication. Three decades of organizational consulting on cultural change, talent, innovation, and market development provides the applied foundation that keeps his frameworks grounded in the realities of organizational life, not just leadership theory. Biography highlights Business Sciences degree and MBA from ESADE Business School, Barcelona Co-author with Fernando Trías de Bes of La buena suerte (Good Luck), published in English by Jossey-Bass/Wiley; translated into 42 languages, with more than 3 million copies sold in the first two years of publication Author of more than 15 books including La brújula interior (The Inner Compass) and Los 7 poderes (The Seven Powers); total body of work approaching 10 million copies sold across more than 40 languages Founder of the Escuela de Transformación Vital y Liderazgo, with more than 70,000 enrolled students LinkedIn Top Voice; combined following of more than 800,000 across Instagram, Facebook, and YouTube Over 30 years of organizational consulting covering cultural change, talent development, innovation, and market analysis Biography Álex Rovira built his reputation on a deceptively simple argument: that good luck is not random, it is the result of conditions deliberately prepared in advance. That argument, articulated in La buena suerte – co-authored with Fernando Trías de Bes and published in 42 languages – became one of the most widely distributed business books in Spanish publishing history, with more than 3 million copies sold within two years of publication. For organizations, the implication is structural: cultures either develop the habits, values, and practices that generate sustained advantage, or they default to reactive management and wait. Rovira holds a degree in Business Sciences and an MBA from ESADE. He spent more than three decades working as an organizational consultant on cultural change, talent development, innovation, and client-behaviour research with companies across multiple sectors. That applied foundation grounds a body of work – now approaching 10 million copies sold across more than 15 books, including La brújula interior (The Inner Compass) and Los 7 poderes (The Seven Powers) – in the kind of organizational reality that leadership audiences recognize immediately. His thinking draws on an unusual combination of sources: humanist philosophy, classical mythology, and leadership psychology, brought to bear on questions of organizational purpose, cultural alignment, and self-leadership. Where conventional leadership development tends toward competency models and behavioral frameworks, Rovira works at the level of meaning and orientation – helping leaders examine the foundational beliefs that shape culture long before they appear in performance data. Through his Escuela de Transformación Vital y Liderazgo, more than 70,000 people have engaged with his frameworks for self-leadership, organizational culture, and values-based decision-making. That continuing pedagogical practice keeps his thinking in active contact with the challenges organizations are actually facing – and makes him an unusual combination of internationally published author and working educator. Key speaking topics Leadership psychology and self-leadership Creating conditions for sustained organizational advantage Values-based leadership and organizational purpose Cultural transformation and constructive organizational culture Resilience, antifragility, and leading through uncertainty Humanist leadership and ethical organizational management Narrative, myth, and meaning in leadership thinking Ideal for Senior leadership teams and C-suite executives navigating cultural transformation or strategic reinvention CHROs and people leaders designing or refreshing leadership development programmes Corporate conference and offsite audiences where a values-based perspective on leadership is needed to complement strategy or performance-oriented content Boards and executive committees exploring purpose, organizational identity, and long-term cultural alignment Audience outcomes A clear, named conceptual framework – rooted in La buena suerte – for understanding how leaders and organizations build the conditions for sustained success rather than reacting to circumstance Practical distinctions between reactive management and deliberate leadership that participants can apply to their own organizational context A different register for leadership conversations about values, purpose, and culture – one that complements, rather than duplicates, standard competency frameworks Renewed clarity on the relationship between individual self-leadership, team culture, and organizational performance Concrete orientations for building proactive, resilient cultures that generate rather than merely respond to change

Why organisations work with Amy Cappellanti-Wolf She has held the CHRO seat at Dayforce, Cohesity, Symantec and Silver Spring Networks, including taking Silver Spring Networks public on the NYSE in 2013. Her HR career runs from Frito-Lay and The Walt Disney Company through Sun Microsystems and Cisco, so she can speak credibly to consumer, entertainment and enterprise tech leadership teams in their own language. At Dayforce she runs people strategy at an HR technology vendor and acts as “Customer Zero” for the company’s AI-powered HR releases, which gives her an unusually concrete view of where AI lands in real HR operations. She works at board and committee level on talent and rewards, currently as Compensation Committee Chair at Softchoice and as a director or advisor at D-Wave Quantum, Betterworks and Wellist. Recognised externally on people and tech leadership: National Diversity Council Top 50 Most Powerful Women in Technology, Silicon Valley Business Journal Women of Influence, and the Forbes Human Resources Council. Biography highlights EVP and Chief People Officer, Dayforce, since April 2024. Former CHRO at Cohesity, Symantec and Silver Spring Networks; led people strategy through Silver Spring Networks’ 2013 IPO. Earlier senior HR roles at Cisco Systems (2001 to 2009), Sun Microsystems, The Walt Disney Company and Frito-Lay (PepsiCo). Compensation Committee Chair at Softchoice (TSX: SFTC); board and advisory roles at D-Wave Quantum, Betterworks and Wellist. Forbes Human Resources Council member since 2018; National Diversity Council Top 50 Most Powerful Women in Technology. Inducted into the Roll of Distinguished Alumni, WVU’s John Chambers College of Business and Economics, in 2019. Biography Few CHROs have stood in the room for a Cisco-era leadership build, a Disney creative organisation, a Symantec security business and a Silver Spring Networks IPO. Amy Cappellanti-Wolf has. That cross-section is what gives her practical authority on what culture and talent actually take when a company changes shape. Her current seat sharpens the point. As EVP and Chief People Officer at Dayforce, she runs people strategy inside an HR technology vendor and uses Dayforce’s own platform as “Customer Zero” for AI-powered HR releases. That gives her a working view of where AI lands in payroll, performance and workforce planning, not as a forecast but as a live deployment. Boards use her where rewards, governance and people risk meet. She chairs the Compensation Committee at Softchoice, sits on the board at D-Wave Quantum, and advises Betterworks and Wellist. Her recognition track record, Forbes HR Council, the National Diversity Council Top 50 in Technology, Silicon Valley Business Journal Women of Influence, sits alongside the operating record, not in place of it. For senior buyers, the practical value is specific. She can talk credibly to a CHRO planning an IPO, a CEO integrating an acquisition, an HR team rebuilding engagement after a restructure, or a board asking what AI in HR really changes. The answers come from having done it, not from observing it. Key speaking topics People strategy through IPO, M&A and divestiture AI in HR and the future of the people function High-performance culture in scaling tech companies Diversity, equity and inclusion as an operating discipline Leadership and talent for enterprise transformation The CHRO as a board-level voice on people risk Ideal for CHROs and senior HR leaders preparing for IPO, M&A or large-scale restructure CEOs and boards weighing the people implications of AI deployment in core operations Compensation and talent committees considering rewards, succession and culture risk Technology, consumer and entertainment leadership teams running concurrent transformations Audience outcomes A clear sense of how to sequence people priorities through IPO, integration and restructure A practical view of where AI changes HR operations now, drawn from a live enterprise deployment Sharper questions for boards and executive teams on culture, rewards and talent risk Concrete language for inclusion outcomes that survive a politically contested environment

Why organisations work with Ana Andjelic Her “aspirational economy” thesis that brand value is now built through social, cultural, and environmental capital rather than product features or advertising reach gives leadership teams a conceptually rigorous basis for repositioning brands in fragmented consumer markets, not just a set of tactics. She has delivered verified results at scale: the Banana Republic rebrand under her leadership produced a 27% year-on-year comparable sales increase, which means boards are not being asked to take a theory on faith. Her two Routledge-published books, combined with The Sociology of Business newsletter (ranked among Substack’s top 15 business publications), mean her framework is publicly available, continuously tested, and already in use by the marketing leaders her audiences need to influence. She brings C-suite brand experience across three distinct commercial contexts – global mass retail (Banana Republic, Esprit), contemporary luxury (Mansur Gavriel), and independent fashion (Rebecca Minkoff), making her diagnostic toolkit applicable beyond any single category or brand tier. A Columbia sociology doctorate and a senior career at agencies including Droga5 and Havas means she can diagnose what has broken in a brand’s relationship with culture and explain why, not just describe the symptoms. Biography highlights Chief Brand Officer at Banana Republic, rebrand delivered a 27% year-on-year comparable sales increase Former Global Chief Brand Officer at Esprit, led brand repositioning across Europe and market re-entry in North America and Asia-Pacific Author of two books published by Routledge: The Business of Aspiration and Hitmakers: How Brands Influence Culture Recognised three times by Forbes for CMO work, including Forbes CMO Next Publishes The Sociology of Business, ranked among the top 15 business publications on Substack Contributor to Harvard Business Review, Financial Times, Fast Company, The Guardian, Adweek, and Vogue PhD in Sociology and MA in Media Studies; senior agency experience at Droga5, Havas Media, and Spring Studios Biography Ana Andjelic spent two decades in C-suite brand roles, at Banana Republic, Esprit, Mansur Gavriel, and Rebecca Minkoff, while simultaneously building a body of intellectual work that explains why most brand strategy fails. The result is a perspective with unusual commercial credibility: she has made the argument at board level and then delivered the numbers. Her central thesis, developed in The Business of Aspiration (Routledge), is that modern consumers no longer signal status through wealth or possessions but through taste, curation, and values – what she calls social, cultural, and environmental capital. The organisations that understand this are not running better advertising. They are restructuring brand strategy around cultural influence: collaborations, creative communities, content, and what she identifies in her second book, Hitmakers: How Brands Influence Culture, as the systematic production of cultural hits. At Banana Republic, she translated this framework into a full brand repositioning that delivered a 27% year-on-year comparable sales increase. At Esprit, she oversaw the brand’s repositioning across Europe and its re-entry into North American and Asia-Pacific markets. Both assignments required her to make cultural arguments in commercial terms and to redesign the marketing function to deliver them. Andjelic holds a PhD in Sociology from Columbia University and a Masters in Media Studies. Her Sociology of Business newsletter is among Substack’s top 15 business publications. She contributes to Harvard Business Review, the Financial Times, Fast Company, and Vogue, and is a frequent expert source for the Wall Street Journal and Washington Post. Key speaking topics Brand strategy and repositioning Cultural influence and the aspirational economy Consumer aspiration and shifting status symbols Cultural hitmaking as commercial strategy The Creative Class and cultural audience segmentation Brand storytelling and narrative architecture Retail innovation and brand-driven growth Ideal for Chief Marketing Officers and Chief Brand Officers leading brand repositioning or category entry C-suite leaders in fashion, luxury, and retail responsible for connecting brand investment to commercial outcomes Strategy and brand teams in consumer-facing businesses seeking a model for cultural relevance that scales Boards and leadership teams reviewing brand value architecture, growth planning, or market re-entry Audience outcomes A working framework for understanding how social, cultural, and environmental capital now drive brand value and purchase decisions, and what that means for brand investment A practical model for redefining brand strategy as cultural influence, with organisational and operational implications Clarity on the role of cultural products, collaborations, content, entertainment, community, in building sustainable brand growth beyond advertising A method for segmenting audiences by their relationship to culture, including how the Creative Class functions as an amplification layer Tested examples of how cultural strategy translates into commercial results, including the conditions that made the Banana Republic repositioning work

Why organisations work with Andrew Grant His central argument – that the organisational push to innovate faster actively undermines the creative capacity required for innovation – inverts the standard case most leadership teams are making internally, and is backed by three decades of research across more than 40 cultures. The Innovation Climate Indicator (iCLi) and Dynamic Polar Positioning (DPoP) tool give leadership teams validated instruments to assess their actual innovation readiness – scored diagnostic outputs, not a conceptual model to discuss. His books draw on the concept of “creativogenic cultures” – the specific conditions under which creativity can survive organisational pressure – giving the cultural argument cross-cultural evidence that few other innovation speakers can produce. Clients including Google, Goldman Sachs, Boeing, Disney, PwC, and Salesforce have engaged Tirian at C-suite and country manager level, not just for conference keynotes – the repeat and depth of engagement reflects the consultancy proposition, not the speaker circuit. As a facilitator for Duke University Corporate Education and consistently the top-rated speaker at YPO (9.6/10) and APEC CEO Summit, Grant operates credibly across executive development, board-level strategy conversations, and large-scale conference formats. Biography highlights Founder and director of Tirian Innovative Solutions, an international innovation and culture consultancy Co-author of Who Killed Creativity?…And How Do We Get It Back? (Wiley, 2012), an international bestseller, and The Innovation Race: How to Change a Culture to Change the Game (2016) Developer of the Innovation Climate Indicator (iCLi) and Dynamic Polar Positioning (DPoP) tool – validated instruments for assessing innovation readiness and leadership ambidexterity TEDx speaker; opening keynote at the Young Presidents’ Organization (YPO) Global Leadership Conference; keynote speaker at the APEC CEO Summit, Danang Educator and facilitator for Duke University Corporate Education; top-rated YPO global facilitator (9.6/10) Featured in Harvard Business Review, Fast Company, the Wall Street Journal, BBC, Reuters, and ABC TV; clients include Google, Goldman Sachs, Boeing, Disney, PwC, and Salesforce Biography Most organisations treat innovation and creativity as interchangeable – investing in sprints, programmes, and processes designed to produce new output faster. Andrew Grant’s research, conducted across more than 40 cultures over three decades, points to a different problem: the management behaviours used to accelerate innovation are measurably suppressing the creative thinking that makes innovation possible. His co-authored book Who Killed Creativity? names the specific culprits – seven “creativity killers” that emerge under organisational pressure – and maps the conditions required to reverse the decline. Grant founded Tirian to convert that research into tools leadership teams can actually use. The Innovation Climate Indicator (iCLi) profiles a team’s innovation readiness against validated criteria. The Dynamic Polar Positioning (DPoP) tool helps organisations surface the leadership paradoxes – between speed and stability, exploration and execution – that determine whether a creative culture can be sustained under commercial pressure. The output is a management conversation grounded in data, not a framework to be filed after the conference. His second book, The Innovation Race, extends the argument through cross-cultural evidence, examining which societies and organisations have built genuinely enduring innovation capacity – and why. Developed in collaboration with Dr. Gaia Grant, whose PhD research at the University of Sydney Business School provides the academic foundation, the book identifies cultural prerequisites that most innovation investment bypasses entirely. Clients including Google, Goldman Sachs, Boeing, and PwC have engaged Tirian at C-suite level to work through those prerequisites in practice. Grant has delivered the argument at the APEC CEO Summit, the YPO Global Leadership Conference, and through Duke University Corporate Education. His sessions consistently receive the highest ratings at international forums – a pattern most visible in leadership teams navigating the specific tension between the urgency of digital change and the creative culture their strategies ultimately depend on. Key speaking topics Innovation culture and creativogenic conditions The creativity-innovation paradox Leadership behaviours that enable or block creative thinking Organisational culture diagnosis and transformation Innovation readiness assessment and diagnostics Collaborative intelligence in competitive environments AI adoption and the leadership paradoxes of digital change Ideal for CEOs and senior leadership teams investing in innovation capability and not seeing returns on that investment CHROs and culture leads responsible for diagnosing the conditions that either enable or suppress creative thinking Strategy and transformation leads managing the tension between innovation acceleration and organisational stability Corporate learning and development functions building innovation leadership programmes for senior executive cohorts Audience outcomes A specific diagnosis – through the iCLi and DPoP tools – of where their organisation currently sits on the creativity-to-innovation continuum Understanding of the four key innovation paradoxes that shape leadership decision-making under pressure, and how to navigate them without defaulting to either extreme A reframe of what innovation investment should target – cultural conditions rather than programme outputs – that shifts how senior leaders plan and measure culture change Identification of the specific leader behaviours that either enable or shut down creative thinking in teams under pressure Clarity on the distinction between creativity and innovation – and why conflating them is one of the most common reasons innovation programmes underperform

Why organisations work with Andrew and Gaia Grant The co-presenting format is its own offer. The audience hears two voices working a leadership problem in real time, with the academic and the facilitator perspectives playing off each other. The frameworks come out of Gaia Grant’s PhD research in the Discipline of Strategy, Innovation and Entrepreneurship at the University of Sydney Business School. The Innovation Climate Leadership Indicator (iCLi) is an academically validated diagnostic, which matters when the work has to defend itself in front of a board or audit committee. They treat the explore-preserve tension as the actual problem. Most innovation speakers present innovation as a simple acceleration story, which leaves leaders without a useful answer for the part of the business that has to stay reliable. The thirty-year working partnership is itself the case study for the leadership content. Andrew and Gaia have built a co-authored body of research while running a global consultancy together, and that lived material reads in the room as something that cannot be performed. Biography highlights Co-authors of The Innovation Race: How to Change a Culture to Change the Game (John Wiley & Sons, 2016) and the international bestseller Who Killed Creativity?…And How Do We Get it Back? (Wiley, 2012) Dr Gaia Grant: PhD researcher and lecturer in the Discipline of Strategy, Innovation and Entrepreneurship at the University of Sydney Business School Andrew Grant: founder and director of Tirian International Consultancy and a TEDx speaker, with three decades of executive facilitation across more than thirty countries Developers of the academically validated Innovation Climate Leadership Indicator (iCLi) and the Dynamic Polar Positioning (DPoP) framework, used with executive teams from Fortune 500 firms and government innovation programmes Keynote work at YPO Global Leadership Conference, APEC CEO Summit, the PwC US National Conference, Gartner ITxpo, TEDx and the Salesforce ANZ Roadshow Clients include Google, Nestlé, Boeing, Disney, Salesforce, Four Seasons Hotels & Resorts, Citibank, Visa, Goldman Sachs, UBS and the UAE Prime Minister’s Office Biography The hardest part of innovation is not coming up with new ideas. It is running the rest of the business while you do it. That tension is the central argument of two books co-authored by Andrew and Gaia Grant: The Innovation Race and Who Killed Creativity?. It is also the problem most organisations get wrong when they accelerate AI adoption. The research backbone is Dr Gaia Grant’s doctoral work in Strategy, Innovation and Entrepreneurship at the University of Sydney Business School. Her PhD examined what lets some organisations innovate sustainably while others stall. Two tools came out of it: the academically validated Innovation Climate Leadership Indicator (iCLi) and Dynamic Polar Positioning (DPoP), both now used by executive teams worldwide. Andrew Grant founded Tirian International Consultancy and is the working other half of the research in the room. Gaia anchors the academic case; Andrew runs the live facilitation, with simulations, audience experiments and the kind of pacing that keeps a three-thousand-person Salesforce roadshow following the argument. The partnership is thirty years old, which is why the co-presented sessions read as a working dialogue, not a stitched-together keynote. The work has been used by Google, Nestlé, Boeing, Salesforce, Four Seasons and the UAE Prime Minister’s Office, often delivered with partner institutions including Duke Corporate Education. What gets repeated is the clearest signal of fit: roadshows that return, leadership programmes that scale, teams running iCLi diagnostics by the next planning cycle. Key speaking topics Innovation leadership and culture The explore-preserve paradox in AI adoption Sustainable innovation in complex organisations Creative intelligence and critical thinking Ambidextrous leadership Innovation diagnostics and culture transformation Ideal for C-suite teams running concurrent AI adoption and core-business protection mandates Heads of innovation, transformation and strategy in large, complex organisations Boards and CEOs designing a programme of cultural change with a long delivery arc Executive education and leadership programmes that need academically defensible content Audience outcomes A working vocabulary for the explore-preserve tension that surfaces in every AI and innovation programme An honest read on where the organisation sits on innovation readiness, supported by the Innovation Climate Leadership Indicator (iCLi) A workable distinction between creative thinking and innovation execution, and where each is breaking down inside the audience’s own teams Visibility into which leadership archetypes in the room pull toward exploration and which pull toward preservation Decisions that hold up in a board paper because the framework behind them is academically validated

Why organisations work with Andrew McAfee His Geek Way framework – four named cultural norms (science, ownership, speed, openness) derived from evolutionary biology and management research – gives leadership teams a specific, testable diagnostic for why their organisations underperform digitally, not another instruction to move faster or fail more His research at MIT’s Initiative on the Digital Economy produces evidence-based findings on how AI and automation are actually affecting productivity and competitive structure – drawn from organisations that have already made the transition, not from modelled projections He holds simultaneous positions as MIT Principal Research Scientist, inaugural Visiting Fellow at Google’s Technology and Society group, and co-founder of Workhelix, an AI workforce optimisation startup – a combination that grounds his analysis in research, platform-scale practice, and operating reality at once The Second Machine Age and Machine, Platform, Crowd – both New York Times bestsellers co-authored with Erik Brynjolfsson – established the intellectual framework through which most serious organisations now think about automation, labour displacement, and platform competition; many executives in the room will be updating assumptions formed by those books He and Brynjolfsson are the only individuals named to both the Thinkers50 ranking of the world’s top management thinkers and the Politico 50 group of people transforming American politics – a dual recognition that reflects the reach of his work into the policy questions, not just the business questions, that will define the digital economy’s next decade Biography highlights Principal Research Scientist, MIT Sloan School of Management; co-founder and co-director, MIT Initiative on the Digital Economy Inaugural Visiting Fellow, Technology and Society, Google Co-founder, Workhelix (AI workforce optimisation startup) Six-time Thinkers50 honoree; Thinkers50 Digital Thinking Award 2015 with Erik Brynjolfsson; one of only two individuals named to both the Thinkers50 and the Politico 50 Author of The Geek Way (Economist Best Books 2023; Forbes Top 10 Business Books 2023) and More from Less; co-author of The Second Machine Age and Machine, Platform, Crowd (New York Times and Wall Street Journal bestsellers) Contributor to Foreign Affairs, Harvard Business Review, The Economist, The Wall Street Journal, and The New York Times; featured on CNN, 60 Minutes, TED, and the World Economic Forum Biography The gap between digital investment and digital performance is one of the most consequential – and least clearly explained – problems in business strategy. Andrew McAfee, Principal Research Scientist at MIT’s Sloan School of Management and co-founder of MIT’s Initiative on the Digital Economy, has spent three decades building the research base to explain it precisely. His 2023 book The Geek Way – named a best book of the year by both The Economist and Forbes – makes a specific argument: the companies consistently outperforming their sectors share four cultural norms (science, ownership, speed, openness), and those norms are not accidents of Silicon Valley geography but replicable patterns grounded in evolutionary science. Organisations that treat digital transformation as an infrastructure challenge, McAfee argues, are misidentifying the problem. The bottleneck is almost always managerial culture, not technology capability. That argument carries weight from multiple directions. McAfee is the inaugural Visiting Fellow at Google’s Technology and Society group and co-founder of Workhelix, an AI startup focused on workforce optimisation – positions that situate his MIT research in both platform-scale and operating practice. His earlier books with Erik Brynjolfsson – The Second Machine Age and Machine, Platform, Crowd, both New York Times bestsellers – established the frameworks that shaped how most serious organisations now think about automation, platform competition, and the economics of digital productivity. He and Brynjolfsson are the only individuals named to both the Thinkers50 ranking of the world’s top management thinkers and the Politico 50 group of people transforming American politics – a pairing that reflects how far McAfee’s work extends beyond corporate boardrooms into the policy questions about AI, labour, and economic growth that will define the decade ahead. Key speaking topics AI and digital business performance The Geek Way: cultural norms for the digital organisation Platform competition and digital business models Technology, productivity, and economic growth Machine intelligence and the future of work Dematerialisation and sustainable growth Organisational culture in the technology-driven enterprise Ideal for C-suite and board audiences evaluating digital strategy and competitive positioning against digital-native rivals Strategy and transformation leads in established industries under sustained digital disruption Innovation and R&D leaders benchmarking organisational culture against technology-sector performance models Executive education programmes on digital leadership, AI adoption, and future-of-work strategy Audience outcomes A clear account of why digital-native organisations outperform incumbents structurally – not through superior technology budgets but through specific, replicable management norms A practical diagnostic framework (The Geek Way: science, ownership, speed, openness) for identifying where organisational culture is constraining digital performance Evidence-based perspective on how AI and automation are actually affecting productivity and workforce structure, grounded in MIT research rather than market projections A more disciplined vocabulary for separating genuine digital transformation from technology investment that changes operating performance little Sharper thinking on platform competition and the long-term viability of traditional business models against digital-native challengers

Why organisations work with Andy Ayim He works with leadership teams where the brief is not a keynote but a measurable shift in how the team makes decisions, handles conflict and holds each other to account. His track record sits on both sides of the table: senior product roles at WorldFirst and Zilch, then Managing Director at Backstage Capital running accelerators on three continents. He has been the executive being coached and the investor pushing portfolio leaders to grow. His MBE, awarded in 2020 for services to diversity in the technology industry, signals a substantive record on inclusion rather than a stated commitment. Clients booking inclusive-leadership work get an external voice the room cannot dismiss as marketing. Through the Angel Investing School he has trained over a thousand new investors and built the curriculum used by 100 senior Google executives who went on to raise a $70m fund. He brings that operator’s view of capital, ownership and opportunity into corporate rooms that rarely hear it. Biography highlights MBE for services to diversity in the technology industry, awarded 2020 (London Gazette, Issue 63135). Founder of the Angel Investing School, which has trained 1,000+ new angel investors and produced the Open Angel platform. Former Managing Director at Backstage Capital, helping run accelerator programmes in Detroit, Philadelphia, Los Angeles and London. Senior product roles at WorldFirst (acquired by Ant Financial for $700m) and Series C fintech Zilch. Trained 100 senior Black executives at Google who formed the Black Angel Group and raised a $70m fund. Named in the Financial Times Top 10 Most Influential BAME Leaders in Tech; HSBC and UK Black Business Show Top 25 Black Entrepreneurs to Watch. Opened the Venture programme at SXSW London 2026 (Christ Church Spitalfields). Biography Most senior teams are not short of intelligence or ambition. They are short of safety. People hold back the disagreement, the bad news, the half-formed idea that might change the decision. Andy Ayim’s work begins there. He is hired by leaders at Google, Stripe, Uber, Diageo, Novartis and Tesco to do the harder thing: change how a team behaves with each other in the room. His authority is built on doing the job, not describing it. He held senior product roles at WorldFirst before its $700m acquisition by Ant Financial, then at Series C fintech Zilch. In 2018 he joined Arlan Hamilton as Managing Director at Backstage Capital, designing accelerator programmes for underrepresented founders in Detroit, Philadelphia, Los Angeles and London. The pattern is consistent: operator credibility first, advisor work second. The inclusion record is documented. He was appointed MBE in 2020 for services to diversity in the technology industry, gazetted by the Central Chancery of the Orders of Knighthood. In the same year he founded the Angel Investing School, which has since trained over a thousand new angel investors and built the curriculum that produced the Black Angel Group, 100 senior Google executives who went on to raise a $70m fund. What that means for a client is straightforward. When Ayim walks into a leadership offsite, he is not a consultant translating a theory. He is a former executive and active investor who has seen the same trust and capital problems from inside companies, inside portfolios and inside an honours system that has recognised the work. Key speaking topics Human-centred leadership Inclusive leadership and team performance Psychological safety in senior teams Diversity and inclusion in technology Angel investing and ownership Future of work and hybrid team design Talent and the next generation of leaders Ideal for CHROs and Chief People Officers commissioning inclusive-leadership and culture work for senior populations. ExCo and board offsites where the brief is honest conversation, trust and decision quality, not a standard keynote. Heads of Diversity and Inclusion looking for an external voice with a credentialled record rather than a generic DEI speaker. Investor and founder audiences inside corporate venture, accelerators and innovation functions. Audience outcomes A clearer picture of the specific behaviours that produce psychological safety in senior teams, and the ones that quietly destroy it. Language for naming the inclusion problems leaders are nervous to name, with examples drawn from operator and investor experience. A view of inclusion as a leadership capability tied to performance, not a compliance function bolted onto HR. An informed perspective on angel investing, ownership and wealth creation for audiences that rarely get it from a credible practitioner.

Why organisations work with Anj Handa She brings governance-level credibility into inclusion conversations that usually stop at HR, holding positions as Independent Governor of Leeds Arts University, Chair of Freedom Studios, and Fellow of the RSA. Her campaign craft is verifiable, not rhetorical. She built the legal team, petition, and media strategy on the Afusat Saliu FGM-asylum case, gathering 126,500 signatures and pushing FGM higher on the UK political agenda. She names the parts of inclusive leadership most speakers avoid: emotional correctness, healthy boundaries, psychological safety, and what allyship has to do that employee networks cannot. She offers a working alternative to the glass ceiling, the labyrinth, which describes the actual sequence of barriers women, and particularly Black and brown women, encounter inside large organisations. Forbes named her in its 10 Diversity & Inclusion Trailblazers list, and Grant Thornton UK featured her among its 100 Faces of a Vibrant Economy. The recognition tracks substantive work, not commentary. Biography highlights Founder of Inspiring Women Changemakers, an inclusive community and consultancy advising on equity, governance, and systems change. Independent Governor of Leeds Arts University and Chair of the Board of Freedom Studios. Fellow of the Royal Society of Arts. Named in Forbes “10 Diversity & Inclusion Trailblazers” and Grant Thornton UK’s 100 Faces of a Vibrant Economy (2018). Featured in Charity Times 2023 International Women’s Day list. Contributor to “Generation Share”, “Eradicating FGM in the UK” (Hilary Burrage), and “Refugee Tales” (Comma Press). Biography Most organisations have a diversity statement. Far fewer have governance and leadership practices that match it. The gap is where talent gets lost, complaints get managed, and senior leaders quietly accept attrition that the policy was meant to prevent. Closing that gap requires someone fluent in both the structural and the human side of the work. Anj Handa has spent more than two decades operating in that space. She is Founder of Inspiring Women Changemakers, an inclusive community and consultancy that advises senior leaders on inclusive governance, equity, and systems change. She is an Independent Governor of Leeds Arts University, Chair of Freedom Studios, and a Fellow of the Royal Society of Arts; positions she has often noted are held by fewer than one percent of Black and brown women in the UK. Her authority is not theoretical. In 2014 she led the high-profile asylum campaign for Afusat Saliu and her daughters, assembling the legal team, running a Change.org petition that drew 126,500 signatures, and bringing MPs and national media into the story. The work was later included in Hilary Burrage’s “Eradicating FGM in the UK” and the Comma Press anthology “Refugee Tales”. Forbes named her in its 10 Diversity & Inclusion Trailblazers list; Grant Thornton featured her among its 100 Faces of a Vibrant Economy. What separates her work for senior teams is the territory she is willing to name. Psychological safety, emotional correctness, healthy boundaries, allyship that is more than a network. She challenges the glass ceiling as a useful frame and offers the labyrinth in its place, a more accurate description of the sequence of barriers women encounter inside complex organisations. That precision is what boards and executive teams hire her for. Key speaking topics Inclusive leadership and governance Equity, diversity, and structural change The labyrinth: rethinking the glass ceiling Allyship beyond employee networks Psychological safety and emotional correctness Self-care and resilience for changemakers Campaign craft and policy influence Ideal for Boards, governance committees, and executive teams setting inclusion strategy CHROs, Heads of DEI, and senior people leaders rebuilding programmes under scrutiny Public sector, charity, and arts leaders working on equity and safeguarding Women’s leadership and changemaker networks inside large organisations Audience outcomes A sharper vocabulary for the structural barriers women face beyond the glass ceiling A clear distinction between allyship as practice and employee networks as forum Specific governance-level questions to put to their own inclusion programmes Permission and language to address emotional correctness and boundaries in senior teams A view of inclusion that connects policy, governance, and lived experience without losing rigour

Why organisations work with Annicken R. Day She built the culture inside Tandberg, the Norwegian video conferencing company acquired by Cisco for $3.5 billion, which gives her a rare operator’s view of what a high-trust, high-performance culture actually looks like at scale. She held the Chief Culture Officer role before the title was fashionable, so she speaks about culture as a built system, not a brand exercise. Her Scandinavian leadership lens gives executive teams a working alternative to command-and-control models, grounded in trust, autonomy and psychological safety as commercial mechanisms rather than soft values. She is a published thinker as well as a practitioner, with co-authorship of Creative Superpowers, a bestselling novel translated into multiple languages, and columns in Forbes, Business Insider and Huffington Post. She is fluent in the hybrid and remote question, having advised leadership teams in over 50 countries on how culture survives when proximity disappears. Biography highlights Founder and CEO of Corporate Spring, advising leadership teams from startups to Fortune 500 organisations. Former Chief Culture Officer at Tandberg, the Norwegian technology company acquired by Cisco for $3.5 billion in 2010. Co-author of Creative Superpowers: Equip Yourself for the Age of Creativity. Author of the bestselling novel Fly, Butterfly, translated into multiple languages. TEDx speaker and speaker at the United Nations. Columnist for Forbes, Business Insider and Huffington Post. Biography Most companies talk about culture. Far fewer can show the operating choices, leadership habits and team rituals that produce one. Annicken R. Day spent the formative part of her career inside that gap. As Chief Culture Officer at Tandberg, the Norwegian video conferencing business later acquired by Cisco for $3.5 billion, she helped build a workplace that won repeated Best Place to Work recognition while the company became a global category leader. That experience shaped her thesis. Culture is not the residue of value statements. It is a deliberate system of leadership behaviour, communication norms and trust mechanisms that determines whether strategy converts into performance. Her work at Corporate Spring, the consultancy she founded after Tandberg, applies that thesis to executive teams in more than 50 countries. Her writing has reached a wider audience. She co-authored Creative Superpowers: Equip Yourself for the Age of Creativity and wrote the bestselling novel Fly, Butterfly. She has contributed columns to Forbes, Business Insider and Huffington Post, and spoken at TEDx and the United Nations on culture, creativity and the human side of business. What sets her apart in a crowded culture-and-leadership field is the combination of operator credibility and a Scandinavian frame. Trust, autonomy and joy show up in her work as commercial levers, with the trail of retention, engagement and performance to back them up. Key speaking topics Culture as a strategy for growth High-trust, high-performance teams Scandinavian leadership models Hybrid and remote culture design Employee engagement and retention Creativity and innovation in the workplace Executive leadership development Ideal for CHROs, Chief People Officers and CEOs reframing culture as a commercial mechanism Leadership teams managing distributed and hybrid workforces across geographies Founders and executive teams in scale-up companies are inheriting a culture they did not design Boards and executive committees preparing for, or recovering from, post-acquisition cultural integration Audience outcomes A working definition of culture as a system of behaviours, decisions and rituals, not a values statement Leadership habits that build trust at the speed required by hybrid and distributed teams A view of Scandinavian leadership principles, including autonomy and psychological safety, as commercial mechanisms Concrete examples from a $3.5 billion exit story of how culture compounded into competitive advantage A vocabulary for diagnosing where culture is undermining strategy and what to address first

Why organisations work with Archie Norman He ran the Asda turnaround from 1991 and sold the business to Walmart in 1999 at eight times the starting share price, a reference point that still defines UK retail recovery. He has chaired three FTSE-scale boards in very different states of repair: Asda, ITV and Marks & Spencer. Few speakers can discuss board, CEO and shareholder dynamics from all three seats. He sits at the intersection of commercial leadership and public policy, having served as Conservative MP for Tunbridge Wells, Chief Executive of the Conservative Party, and Lead Non-Executive at BEIS. He co-founded Policy Exchange in 2001, a think tank that shaped UK economic and public service reform, which gives his commentary on business and government real weight. The Institute for Turnaround awarded him its Lifetime Achievement Award in 2010 for practitioner work on corporate recovery, not for commentary on it. Biography highlights Chairman of Marks & Spencer since September 2017. Chairman of ITV plc from 2010 to 2016. Chief Executive then Chairman of Asda from 1991 to 1999, sold to Walmart in July 1999. Co-founder of the Policy Exchange think tank with Francis Maude in 2001. Lead Non-Executive Board Member at the Department for Business, Energy and Industrial Strategy, 2016 to 2020. Conservative MP for Tunbridge Wells 1997-2005; Chief Executive of the Conservative Party 1998-1999. Institute for Turnaround Lifetime Achievement Award, 2010. Biography Asda was close to collapse when Archie Norman arrived as Chief Executive in 1991. Over the following eight years, he and Allan Leighton rebuilt the operating model, the culture and the commercial pitch. The business was sold to Walmart in 1999 at eight times the starting share price, and the story is still used as a practitioner case at Harvard Business School. What distinguishes his perspective is the seat he has held since. Chairman of ITV from 2010 to 2016 through a hard pivot in the broadcast market. Chairman of Marks & Spencer since 2017, running a multi-year reset of stores, supply chain and digital. Three listed boards, three different forms of inertia, one consistent operating philosophy about how change actually happens inside a large company. The public policy side matters commercially. He was Conservative MP for Tunbridge Wells, Chief Executive of the Conservative Party under William Hague, and Lead Non-Executive at the Department for Business, Energy and Industrial Strategy from 2016 to 2020. He co-founded the Policy Exchange think tank with Francis Maude in 2001. That background shapes how he reads the interaction between regulators, ministers and boards, which is useful for any chair or CEO managing that perimeter. Youngest partner ever at McKinsey at 28, group finance director at Kingfisher at 32, and recipient of the Institute for Turnaround’s Lifetime Achievement Award in 2010. The point of the sequence is not the speed of it. It is that by the time he arrives in a boardroom to discuss a stalled transformation, he has seen the same patterns from the inside at every scale a UK board is likely to be operating at. Key speaking topics Corporate turnaround and organisational recovery Board and chair leadership Retail strategy and transformation Culture change inside listed companies Business and government Executive leadership under pressure Ideal for Chairs, CEOs and senior independent directors navigating a turnaround or strategic reset. Retail and consumer sector leadership teams. Boards and executive committees managing cultural resistance to change. Senior leaders in regulated industries where government relations shape commercial outcomes. Audience outcomes A concrete view of what the first 100 days of a serious turnaround actually look like at board and operating level. A sharper read on where cultural inertia sits inside a listed business and how to move it. A practitioner perspective on how chair, CEO and shareholder dynamics succeed or fail in a crisis. A clearer picture of how the business-government perimeter is managed in practice, from both sides.