Vendas e aquisição de clientes

Why organisations work with James Sinclair He runs the playbook he teaches. The Partyman Group is a roughly GBP 40 million portfolio across childcare, leisure, food and beverage, and heritage brands that he owns and operates, not advises. He has a concrete thesis on why price-led consumer businesses fail, set out in The Experience Business, and can show operators how to apply it inside their own units. He has done the hardest part of growth through acquisition in public: the 2023 rescue of Party Pieces from administration is a documented case study in buying a broken consumer brand and absorbing it. He raised GBP 700,000 from 21 lenders at 20 years old without venture capital, and has built every subsequent business on cash flow. Founders who are bootstrapped or PE-averse hear their own constraints in his story. He is direct, funny, and pitched at operators rather than boardrooms. Audiences of SME owners, franchisees, and consumer brand teams tend to leave with something they can action on Monday. Biography highlights Founder and CEO, Partyman Group: soft play centres, Twizzle Tops Day Nurseries, Marsh Farm Animal Adventure Park, Rossi Ice Cream, a grade II listed hotel, and Party Pieces. Acquired Party Pieces from the Middleton family out of administration in May 2023. Author of The Millionaire Clown and The Experience Business: Why Price-Focused Businesses Fail And What Winners Do Instead. Host of James Sinclair’s Business Broadcast podcast and a long-running YouTube channel focused on business operating decisions. Built the group without venture capital, funded through cash flow and lender-backed acquisitions. Speaks regularly across the UK and Europe to entrepreneur, SME, and franchise audiences. Biography Party Pieces was insolvent and more than GBP 2.5 million in debt when James Sinclair bought it out of administration in May 2023, adding the Middleton family’s party supplies brand to a portfolio that already included soft play centres, nurseries, a farm park, and Rossi Ice Cream. That kind of deal sits at the centre of how he has built the Partyman Group: find a distressed consumer business, buy it cheaply, and fold it into an operating model designed around experience rather than discounting. The group now reports turnover in the region of GBP 40 million. Sinclair built it without venture capital, starting at 16 as a children’s entertainer and, at 20, raising GBP 700,000 from 21 separate lenders to open his first soft play centre in Basildon. The first location hit GBP 1 million turnover inside a year. Every subsequent acquisition has been funded on cash flow and operator credibility, not equity rounds. His book The Experience Business sets out the thesis that underpins all of it: price-focused consumer businesses lose because customers are buying a feeling, and the winners are the operators who invest in the moments that feeling depends on. The Millionaire Clown, his earlier book, is the operator’s version of the same argument told through the businesses he has bought, broken, and fixed. What buyers get when they book him is not a strategist commenting on a sector. It is an owner-operator describing, specifically, how he grew a multi-brand consumer group through acquisition, what he overpaid for, what he did not, and how he keeps experience from degrading as the portfolio scales. The register is closer to a founders’ workshop than a keynote, which is why he tends to land well with SME and franchise audiences. Key speaking topics Growth through acquisition in consumer businesses Buying and turning around distressed brands Experience-led differentiation over price competition Building multi-brand portfolios without venture capital Cash flow, profitability, and operator discipline Customer acquisition for consumer and leisure brands Entrepreneurship and founder-led scaling Ideal for SME founders and owner-operators scaling consumer businesses Franchise networks and multi-site leisure, hospitality, and childcare operators M&A and corporate development leads working on distressed consumer assets Entrepreneur conferences, business schools, and founder communities Audience outcomes A working mental model for when to compete on experience and when price still matters A concrete view of how to evaluate a distressed consumer business before buying it Operator-level tactics for protecting customer experience as a portfolio adds brands A bootstrapped founder’s case for funding growth through cash flow and lenders rather than equity Specific stories, including Party Pieces, that audiences can pattern-match against their own deals

Why organisations work with Jay Baer He has built first-party research, not opinion, into the link between speed and revenue, including the finding that customers will pay up to 50% more to avoid waiting. He treats complaints as a growth channel, with a working method (Hug Your Haters) used by service and CX teams inside large consumer and B2B brands. He gives marketing and CX leaders a named framework for engineering word of mouth on purpose, drawn from Talk Triggers and case studies including DoubleTree, Five Guys, and The Cheesecake Factory. He has advised more than 700 companies through Convince & Convert, including roughly 30 of the FORTUNE 500, so the boardroom examples are first hand, not borrowed. He is one of a small group of speakers in this category to hold both CSP and CPAE Hall of Fame recognition from the National Speakers Association, which is a useful signal for buyers booking high-stakes general sessions. Biography highlights Founder of Convince & Convert, a customer experience and marketing strategy firm advising 700+ brands since 2008. Author of seven business books, including the New York Times bestseller Youtility, Hug Your Haters, Talk Triggers, and The Time to Win. Inducted into the CPAE Speaker Hall of Fame by the National Speakers Association, holds CSP designation. Clients cited across his consulting and advisory work include Nike, Oracle, Salesforce, Caterpillar, Allstate, and the United Nations. Author of the proprietary Time to Win research on customer responsiveness, including the finding that customers will pay up to 50% more to avoid waiting. Co-founder and editor of The Tequila Report, with a subscriber base above 50,000 and a substantial second-career media presence. Biography Most companies still treat customer service as a cost centre and word of mouth as a happy accident. Both assumptions are wrong, and both are expensive. The work that defines Jay Baer’s career has been to convert each of them into something a leadership team can actually manage. Through Convince & Convert, the strategy firm he founded in 2008, Baer has advised more than 700 companies on customer experience and marketing, including around 30 of the FORTUNE 500. Named clients include Nike, Oracle, Salesforce, Caterpillar, and the United Nations. The books carry the same operating logic into a wider audience: Youtility on help-as-marketing reached number three on the New York Times business list, Hug Your Haters reframed complaints as a retention asset, and Talk Triggers, written with Daniel Lemin, set out a structured method for engineering word of mouth using case studies from DoubleTree, Five Guys, and The Cheesecake Factory. His most recent book, The Time to Win, is the sharpest expression of the argument. It is built on proprietary research showing that two thirds of customers now rate speed as important as price, that more than half hire the first company to respond, and that customers will pay up to 50% more to avoid waiting. For CX and commercial leaders, the implication is direct: response time is a pricing variable. Recognition tracks the substance. Baer was inducted into the CPAE Speaker Hall of Fame by the National Speakers Association in 2018 and holds the CSP designation, two credentials held simultaneously by a small minority of working speakers. The practical consequence for buyers is reliability under pressure: he is one of the relatively few keynote choices in this category that large general sessions and senior leadership audiences both tend to find credible. Key speaking topics Customer experience strategy Customer responsiveness and speed to revenue Word of mouth as a managed marketing discipline Complaint handling and customer retention Practical AI for customer-facing teams Marketing as customer help, not interruption Ideal for Chief Marketing Officers, Chief Customer Officers, and Chief Experience Officers setting CX or growth agendas Sales, service, and contact-centre leaders being asked to convert responsiveness into commercial outcomes Franchise, hospitality, retail, and B2B brands where word of mouth is a material growth lever Annual conferences and leadership offsites that need a senior keynote with general-session range Audience outcomes A defensible position on why response time should be treated as a commercial metric, not a service KPI A working method for converting customer complaints into a retention and acquisition channel A repeatable approach to engineering word of mouth, with named operational examples to adapt A clearer view of where AI plausibly belongs inside customer-facing workflows, and where it does not Specific, named case studies the audience can quote in their own internal conversations the next week

Why organisations work with Jenk Oz A live daily feed of Gen Z behaviour. Thred.com publishes in 17 languages across 220+ countries and territories, feeding his brand advice with first-party data instead of commissioned surveys. Consulting credibility built on named client work. Thred Media has advised Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, and Ogilvy on Gen Z strategy, so executive audiences engage with a working commercial operator. Primary-source Gen Z insight. Thred’s editorial team is almost entirely Gen Z, which grounds brand strategy work in lived cohort behaviour. A structural edge in data. The combination of publishing arm, Change Maker Discord community, and consulting practice generates zero- and first-party signals on emerging youth culture that traditional agencies do not hold. Biography highlights Founder and CEO of Thred Media, the Gen Z publishing and consulting business headquartered in London. Thred.com publishes in 17 languages, reaches audiences in 220+ countries and territories, and generates approximately 350,000 monthly article reads alongside 200,000+ social followers. Consulting clients include Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, Ogilvy, Hilton, Meta, Universal Music Group, and Epic Games. Named on Forbes 30 Under 30 (Europe), winner of Digiday’s Future Leader Award and Greater Good Award, and recipient of a Webby/Anthem Young Leader Award in Diversity, Equity & Inclusion. Fellow of the Royal Society of Arts. Member of the Google Z-Council, Oracle for Startups, and the Microsoft Surface young entrepreneur programme. Delivered three TEDx talks and has spoken at 90+ international conferences, including Amazon AWS Summit London (where he interviewed Amazon CTO Werner Vogels), Forbes Summit Cincinnati, Vox YMS New York, Oxford University Model UN, and Brand Week Istanbul. Biography Most brand advice about Gen Z is produced from outside the generation it describes. Survey data and panel research reach brand teams after the fact, often long after the behaviour they track has moved on. Thred Media was built on the opposite principle. What became Thred Media began with a school show-and-tell by an eight-year-old Jenk Oz about the activities he was doing outside class. That project grew into iCoolKid, which was rebranded and repositioned as Thred Media in 2019. Today, Thred.com publishes in 17 languages and reaches audiences in 220+ countries, giving the business a live first-party read on what young consumers are actually doing and buying. The consulting arm applies that feed to commercial questions. Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, Ogilvy, and Hilton have used Thred Media for Gen Z strategy work that draws on live behaviour from the Change Maker Discord community and the editorial desk. Recognition has followed: Forbes 30 Under 30 (Europe), the Digiday Future Leader Award, a Webby/Anthem Award in Diversity, Equity & Inclusion, and a Fellowship of the Royal Society of Arts. The commercial distinction is straightforward. He runs a functioning Gen Z business that advises major consumer brands, and he belongs to the generation he is paid to interpret. He has delivered three TEDx talks, interviewed Amazon CTO Werner Vogels at AWS Summit London, and been featured in Forbes, Business Insider, Fortune, and the Evening Standard. Key speaking topics Gen Z consumer behaviour Brand relevance and the Gen Z market Gen Z marketing strategy Youth culture and social change Digital activism and clicktivism Youth entrepreneurship The future of work through a Gen Z lens Ideal for Chief marketing officers, brand directors, and consumer strategy teams are trying to close the relevance gap with Gen Z consumers. Agencies and consultancies whose clients are asking sharper questions about youth audiences than internal research can answer. Corporate innovation and growth teams are building commercial plans that depend on reaching emerging consumer cohorts. Board and executive audiences wanting a primary source on Gen Z behaviour, not secondhand interpretation. Audience outcomes A live view of how Gen Z is actually behaving across purchase and media decisions, drawn from Thred.com’s daily publishing feed and Change Maker community. Recalibrated assumptions about the signals brands use to judge youth relevance, with examples from named client work. Specific examples of where established brands are winning and losing Gen Z attention, drawn from Thred Media’s advisory engagements. A direct read on how social change and purpose shape purchase decisions in the generation that now accounts for the largest share of emerging consumer spend.

Why organisations work with Jia Jiang He has built one of the most-watched TED Talks on rejection, with audiences in the tens of millions, and translates the same material into structured corporate training rather than a one-off motivational set piece. His method is empirical, not theoretical. Every principle is anchored in a real, filmed encounter from his 100 Days of Rejection project, which gives sales and frontline audiences a concrete model they can copy. Wuju Learning runs structured workshops with measurable behaviours, particularly suited to commercial teams whose performance is gated by their willingness to ask. The 2019 Toastmasters Golden Gavel, awarded annually to a single keynote speaker, signals that his platform skill matches the substance, which matters when the audience is a full sales kick-off or a global all-hands. Biography highlights Bestselling author of Rejection Proof (Penguin Random House, 2015). TED speaker; talk has surpassed 10 million views across platforms. Recipient of Toastmasters International’s 2019 Golden Gavel. Founder and CEO of Wuju Learning; owner of Rejection Therapy. Keynote audiences include Google, Dell Technologies, Johnson & Johnson, Visa, Allstate, LinkedIn, and Citi. BSc Computer Science, Brigham Young University; MBA, Duke University. Biography Fear of rejection is the most common operating tax on organisational performance, and the one least often named. It shows up as the unmade pitch, the unsent email, the deal that did not close because no one asked for the order. Jia Jiang built a body of work that confronts it as a trainable skill. The work began in 2012 with a personal experiment. Jiang set out to be rejected once a day for 100 days, filmed each attempt, and published the encounters online. The series went viral. It became the basis of his TED Talk, which has since passed 10 million views across platforms, and the bestselling book Rejection Proof, published by Penguin Random House in 2015. From that material he built Wuju Learning, a training business that turns the experiment into structured workshops for sales teams, founders, and frontline employees. Audiences include Google, Dell Technologies, Johnson & Johnson, Visa, Allstate, LinkedIn, and Citi. In 2019, Toastmasters International awarded him the Golden Gavel, given to one keynote speaker each year. Jiang’s route to the work is part of its credibility. He came to the United States from Beijing at sixteen, took a computer science degree at Brigham Young University, an MBA at Duke, and was working as a marketing manager at Dell when an early start-up failed on a single investor rejection. The work that followed is built on that specific moment. Key speaking topics Rejection as a learnable skill Resilience in sales and commercial teams Behavioural courage and asking Personal effectiveness and self-leadership Discipline and sustained performance Entrepreneurial resilience after failure Ideal for Sales and revenue organisations running annual kick-offs or quota-reset events Founders, scale-up leaders, and start-up communities Learning and development functions building resilience or sales-skills curricula All-employee and frontline audiences where engagement and initiative are the underlying problem Audience outcomes A concrete method for asking more often and recovering faster from a no A reframe of rejection as data about the request, not the requester Specific tactics drawn from filmed real-world encounters, not abstract principles A shared language and reference point that teams can use back at work the next day

Why organisations work with JJ Birden He translates a specific professional discipline, NFL receiver preparation, into a six-step execution model that sales leaders can actually run their teams against, not a general motivation talk. He is a credible voice on long-odds performance. At 5’10” and 157 pounds across nine NFL seasons, his career itself is the case study for the content he delivers. He is built for sales kickoffs and field events. Buyers consistently book him for national sales meetings where the brief is energy plus a usable framework, not abstract leadership theory. He is the author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage, which gives sales and franchise audiences a take-home structure beyond the keynote itself. Biography highlights Nine NFL seasons, 1988 to 1996, with Cleveland Browns, Kansas City Chiefs, and Atlanta Falcons; 244 career receptions, 3,441 yards, 17 touchdowns. 8th round pick in the 1988 NFL Draft, 216th overall. Member of the University of Oregon 1985 NCAA Championship Track and Field team; inducted into the University of Oregon Athletic Hall of Fame in 2010. Pac-10 long jump champion in 1988 and qualifier for the 1988 US Olympic Trials in the long jump. Author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage. Keynote client list across bureau records includes Bank of America, Aflac, Hershey, Orangetheory Fitness, Arrow Electronics, Merrill Lynch, MassMutual, Pearle Vision, and O’Reilly Auto Parts. Biography The average NFL career lasts roughly three seasons. JJ Birden played nine, at 5’10” and 157 pounds, in a position where every other receiver on the field was bigger and faster on paper. That gap between physical odds and sustained output is the substance of what he now teaches. He came into the league as an 8th round pick of the Cleveland Browns in 1988, the same year he won the Pac-10 long jump title at Oregon and qualified for the US Olympic Trials. Five seasons with the Kansas City Chiefs, two with Atlanta, and a final receiving line of 244 catches for 3,441 yards and 17 touchdowns followed. What Birden built after football is a translation of receiver preparation into business execution. The six-step Beat the Coverage frame runs from reading the field through finding the gap, playing to strengths, drawing the plan, building the reps, and executing under pressure. It is a sales kickoff framework dressed in a playbook, not a motivational metaphor. He is a University of Oregon Athletic Hall of Fame inductee, author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage, and a recurring keynote at national sales meetings for organisations including Aflac, Hershey, Bank of America, Orangetheory Fitness, and O’Reilly Auto Parts. Buyers book him when the brief is execution discipline and competitive intensity for a field audience. Key speaking topics Performance under pressure Individual accountability in team environments Opportunity recognition and execution Sales team motivation and discipline Resilience and long-odds performance Preparation as a competitive variable Ideal for Sales leaders running national or regional kickoff meetings Field and franchise organisations under quarterly performance pressure Leadership audiences who want execution content rather than strategy content Athletic and high-performance programmes Audience outcomes A six-step playbook (Beat the Coverage) that sales managers can apply against specific accounts and pipeline stages A sharper read on where preparation actually drives results, separate from talent and circumstance Permission to compete from a disadvantaged position without treating it as a story about disadvantage A direct frame for individual accountability inside teams that have plateaued

Why organisations work with John Hall He has built two commercial businesses around the problem he speaks on: Influence & Co., which scaled content as a managed marketing function for senior executives, and Calendar, which monetises the attention his first company taught leaders to capture. Top of Mind (McGraw-Hill) gives sales and marketing teams a named operating model for staying memorable to specific decision-makers, not a generic content playbook. Weekly Forbes and Inc. columns, plus contributions to Harvard Business Review, Fortune and Fast Company, mean his frameworks are tested in public against a senior business readership every week. Influence & Co. was ranked No. 72 on Forbes’ Most Promising Companies in America and won EY Entrepreneur of the Year for Best Emerging Company, so the underlying methodology has commercial proof, not only platform reach. He translates content marketing out of the marketing department and into a CEO and revenue conversation, which is where buying decisions about brand authority actually sit. Biography highlights Co-founder of Calendar, a scheduling platform used by millions of professionals. Co-founder and former CEO of Influence & Co., the content marketing firm ranked No. 72 on Forbes’ Most Promising Companies in America. Author of Top of Mind, published by McGraw-Hill in 2017. Weekly columnist for Forbes and Inc. Contributor to Harvard Business Review, Fortune, Fast Company, Entrepreneur and Mashable. EY Entrepreneur of the Year (Best Emerging Company) and Business Journals’ Top 100 Visionaries. Described by Inc. as “one of the most powerful people in media you’ve never met” and by Forbes as a “must-see keynote speaker”. Biography Most companies treat brand visibility as a marketing line item. Buyers experience it as the shortlist they already had in their heads before procurement opened a process. Closing that gap, between how visibility is funded internally and how it is consumed externally, is the commercial problem John Hall has worked on for more than a decade. Top of Mind, his McGraw-Hill book, sets out the operating logic. Trust is built by useful content delivered consistently to the specific people whose decisions matter, and it compounds. The book is not a content marketing manual. It is a framework for executive and corporate visibility, built from running Influence & Co., the agency that productised the discipline for senior leaders and was ranked No. 72 on Forbes’ Most Promising Companies in America. Hall scaled that thesis into a second business, Calendar, which sits on the other side of the equation. Once a leader has captured attention, time becomes the constraint. Together the two companies bracket the commercial problem his keynotes address: how to be the name buyers reach for, and how to manage the demand that creates. His weekly columns for Forbes and Inc., and contributions to Harvard Business Review, Fortune, Fast Company, Entrepreneur and Mashable, keep the argument public and tested. EY named him Entrepreneur of the Year for Best Emerging Company. The Business Journals listed him among its Top 100 Visionaries. Key speaking topics Building executive and corporate visibility Content as a trust-building system Sales influence and decision-maker engagement Top-of-mind brand strategy Time management and executive productivity Talent attraction through company culture and content Ideal for CMOs, CROs and heads of brand reassessing how content drives pipeline CEOs and founders building personal and corporate authority in a contested market Sales leadership teams measuring trust as a leading indicator of revenue Marketing and communications functions inside professional services, B2B technology and financial services Audience outcomes A working definition of top-of-mind status and the specific behaviours that produce it inside their organisation Named criteria for deciding which content earns attention from senior buyers and which dilutes it A clearer line between brand spend and revenue contribution, framed for finance and board conversations Tactics for converting executive expertise into published authority without consuming executive time

Why organisations work with Jonas Kjellberg He has lived the full venture cycle at the level most leadership teams only theorise about: founding member of Skype’s leadership group, head of Internet Investments at Kinnevik backing Zalando and HelloFresh, then founder again at NORNORM. The Gear Up framework, developed with Stanford’s Tom Kosnik and Lena Ramfelt and published by Wiley, gives executives a structured way to diagnose where a business model will break before they commit capital. He brings the operator’s view on how Skype actually generated revenue and scaled commercially, not the founding myth. That distinction is what makes his sessions useful for boards thinking about commercial models, not just product. His current work at NORNORM puts him inside a circular, subscription-based business model with IKEA as a co-founder investor, which gives him a current case study on how subscription and sustainability economics interact. Biography highlights Co-creator and former member of the leadership team at Skype, with operating responsibility on the commercial side. Co-author of Gear Up (Wiley/Capstone, 2014) and Business Creation, with Stanford’s Lena Ramfelt and Tom Kosnik. Lecturer on entrepreneurship and sales culture at Stanford University and the Stockholm School of Economics. Former Head of Internet Investments at Kinnevik, leading roughly EUR 700m of investment into Zalando, Rocket Internet, Avito, Lamoda, Jabong, and HelloFresh. Founder and Chairman of NORNORM, a circular, subscription-based office furniture company co-founded with Inter IKEA, which raised EUR 110m in scale-up funding led by Verdane. Founder of Player:IO and former senior advisor at BCG Digital Ventures. Biography Skype was a small Stockholm team trying to work out whether voice-over-IP could ever be a real business. Jonas Kjellberg sat inside that team as part of the founding leadership group, focused on the commercial engine that turned a free product into a company eBay was prepared to pay for. That experience, of seeing exactly which business model decisions made the venture scalable and which nearly broke it, became the raw material for everything that followed. After Skype, he moved to the investor side as Head of Internet Investments at Kinnevik, deploying around EUR 700m into Zalando, Rocket Internet, Avito, Lamoda, Jabong, and HelloFresh. That seat gave him a comparative view across consumer internet bets that most operators never get. He saw which models survived contact with real markets and which collapsed under their own assumptions. Out of that operating and investing work came Gear Up, written with Stanford’s Tom Kosnik and Lena Ramfelt and published by Wiley in 2014. The book sets out a nine-component framework for testing whether a business model is actually viable before scaling it. It is now used in entrepreneurship classrooms at Stanford and the Stockholm School of Economics, where Kjellberg lectures on venture creation and sales culture. He is now back inside an operating business as founder and chairman of NORNORM, a circular, subscription-based office furniture company built with Inter IKEA as a co-founding investor and now backed by Verdane in a EUR 110m round. For executive audiences, this matters because it gives him a live case study on subscription economics and circular business models, drawn from a company he is currently running. Key speaking topics Business model innovation and venture design Scaling consumer technology businesses Sales culture and commercial growth Circular and subscription business models Corporate venturing and intrapreneurship Entrepreneurial decision-making under uncertainty Ideal for Boards and executive teams evaluating new ventures, spin-offs, or commercial model changes Chief Strategy Officers and Heads of Innovation responsible for new business creation Corporate venturing units and incubators inside large companies Founders and senior operators inside scale-up companies preparing for the next stage of growth Audience outcomes A clear way to stress-test a business model against the nine components of the Gear Up framework before committing capital A first-hand account of the commercial decisions that made Skype a scalable business, useful as a reference case for current bets A working view of how subscription and circular models change unit economics, drawn from NORNORM A sharper sense of which venture decisions are reversible and which lock the business in Direct comparison points from a portfolio that includes Zalando, HelloFresh, and Rocket Internet

Why organisations work with Kavita Oberoi A first-hand account of selling into the NHS and global pharma as an outsider, including the specific moves that turned a Pfizer pilot into a multi-client healthcare consultancy. An OBE-recognised entrepreneur who is candid about the parts of company building that most founders gloss over: pricing the first big contract, hiring before revenue, and surviving the move from founder-led sales to a delivery team. A public profile shaped by The Secret Millionaire and ongoing BBC, Sky and ITV business commentary, which translates into audience trust before she opens her mouth. Genuine credibility on the diversity-and-resilience angle without the usual abstractions, drawing on a documented path from a 15-year-old taking a Saturday job against family expectation to chairing the Global Girls’ Fund. Biography highlights OBE for services to entrepreneurship and start-up businesses, Queen’s 2014 Birthday Honours. Founder and Managing Director of Oberoi Consulting, healthcare IT and clinical audit firm working with the NHS and pharmaceutical industry since 2001. Founder of Oberoi Business Hub, Derby’s Pride Park, serviced and virtual office facility for start-ups, opened 2012. Named in the 2009 HBOS report on Britain’s 100 Most Entrepreneurial Women. Chair of the Global Girls’ Fund, the international fundraising arm of Girl Guiding and Girl Scouting. Honorary Doctorate, University of Huddersfield, 2013; BSc Applied Chemistry, First Class, University of Huddersfield, 1992. Television: Channel 4’s The Secret Millionaire, BBC’s The Apprentice You’re Fired, ITV News Business Club panellist, BBC Breakfast, Sky News. Biography The clinical audit gap inside UK general practice was the opening Kavita Oberoi spotted in 2001. GP surgeries needed structured data work that pharmaceutical companies and the NHS both wanted, and almost nobody was packaging it as a service. From a standing start she won a contract with Pfizer, and Oberoi Consulting grew from there into a healthcare support business serving GP practices, primary care groups, private healthcare providers and global pharma. The route to that point matters because it shapes what she actually says on stage. A first-class chemistry degree from Huddersfield, then a stint as one of Bayer’s highest-performing medical representatives, gave her the technical credibility to sell into clinical buyers. Leaving a corporate salary at 30 to start a consultancy without a network or a war chest gave her the rest. In 2012 she opened Oberoi Business Hub on Derby’s Pride Park, a serviced and virtual office facility built specifically for start-ups and small companies that need infrastructure they cannot yet afford to own. The wider portfolio now spans healthcare consultancy, shared workspace, commercial property and media work, and earned her an OBE in 2014 for services to entrepreneurship and start-up businesses. She chairs the Global Girls’ Fund, the international fundraising body of Girl Guiding and Girl Scouting, set up the Derby Breakfast Club to feed children before school, and was named in the 2009 HBOS report on Britain’s 100 Most Entrepreneurial Women. Her Channel 4 Secret Millionaire episode put a lot of that work in front of a national audience and continues to drive board, charity and conference invitations across the UK. Key speaking topics Building a services business in a regulated sector Founder-led sales into NHS and pharmaceutical buyers Scaling beyond the first major contract Entrepreneurship and start-up infrastructure Women in business and overcoming cultural barriers Philanthropy and corporate giving Ideal for Founders, owner-managers and aspiring entrepreneurs inside accelerator, incubator or membership programmes Sales and growth leaders selling complex services into healthcare, pharma or public-sector buyers Diversity and women-in-leadership audiences inside FTSE and professional services firms Awards hosting and after-dinner addresses where the brief is credibility plus warmth, not theoretical content Audience outcomes A clear-eyed view of how a single enterprise contract can be turned into a sustainable services company, with the operational moves named. The questions a founder should be answering before they leave a corporate salary, drawn from someone who actually made that jump. A practical sense of what selling into the NHS and global pharma looks like from the supplier side, and where most start-ups misread the buyer. Renewed confidence in personal agency for audiences whose backgrounds are not typically reflected on the founder stage.

Why organisations work with Ken Schmidt He sat inside the room when Harley-Davidson went from near-collapse to one of the most emotionally bonded brands in American business, and he can describe what changed in the company’s positioning rather than what got written about it afterwards. He frames customer loyalty as an operating decision, not a marketing output. His Noise Cubed Trilogy gives leadership teams a structured way to interrogate how they are heard, remembered and chosen. Make Some Noise: The Unconventional Road to Dominance (Simon and Schuster, 2018) gives leaders a written, reusable method for moving a company from product-first to people-first positioning. He works in the language operators use. Sales teams, dealer networks, franchisees and frontline staff respond to him because he treats reputation as something the whole organisation builds, not a head-office function. He is consistently booked for annual sales kickoffs, dealer conferences and leadership offsites where the brief is to change how a workforce thinks about its own market position, not to deliver a generic motivational talk. Biography highlights Director of Corporate and Financial Communications at Harley-Davidson Motor Company, 1990 to 1997; joined the company in 1985. Primary spokesperson to media and financial communities during Harley-Davidson’s turnaround years. Author of Make Some Noise: The Unconventional Road to Dominance, Simon and Schuster, November 2018. Co-creator of 100 Years of Harley-Davidson, an official centenary motorsports title. Founder of Ken Schmidt Company (1999); co-founder of Torque Sessions Leadership Training. Host of the Tailgating with Geniuses business podcast; previously held an ownership stake in Chicago marketing firm VSA Partners. Biography Harley-Davidson was effectively a dying American manufacturer in the mid-1980s. The bikes had reputation problems, the financials were thin, and the brand was the punchline of its own segment. The work that pulled the company out was not a product fix. It was a deliberate reconstruction of how customers, dealers and the financial community thought and talked about the company, and Ken Schmidt was inside that work from 1985. By 1990 he was Director of Corporate and Financial Communications, working directly with the CEO and CFO and serving as the primary voice to the media and investment community during the years sales and brand equity recovered. That seat gave him a particular vantage on how reputation actually gets engineered inside a company under pressure, and on how leadership decisions about positioning translate into customer behaviour on the ground. After leaving Harley in 1997 he took an ownership position at Chicago marketing firm VSA Partners, then founded Ken Schmidt Company in 1999. Make Some Noise: The Unconventional Road to Dominance (Simon and Schuster, 2018) sets out his method for moving a company from product-first to people-first positioning; his Torque Sessions training format and Tailgating with Geniuses podcast extend the same operating logic. The argument he brings to a leadership room is that competitive advantage built on product specifications is now mostly perishable, and the durable form of advantage is being chosen on purpose by customers who feel something specific about the company. That is a hard claim to make credibly. It is harder to make from the inside of a brand that did it. Key speaking topics Customer loyalty and advocacy Brand positioning and reputation Competitive differentiation People-first organisational culture Storytelling and corporate voice Sales force and dealer-network alignment Ideal for Chief Marketing Officers, Chief Brand Officers and customer-experience leadership teams. Sales leadership at companies running annual kickoffs, dealer conferences or franchise summits. CEO and executive teams in mature categories where product parity is eroding margins. Membership organisations, associations and trade bodies needing to reset how they are perceived. Audience outcomes A sharper internal language for what their company is actually known for, versus what it claims to be known for. Schmidt’s three-question Noise Cubed framework, useable as a working tool on positioning decisions. A concrete view of how the Harley-Davidson turnaround changed customer behaviour, with the operator-side mechanics named. A reframing of customer loyalty as something every part of the business builds, not a marketing or CX function output.

Why organisations work with Kevin Kelly His Xceptional Execution methodology is not motivational scaffolding – it is a documented framework built from original case study research with high-growth entrepreneurs across the globe, making the argument that execution, not vision, is the real driver of commercial success. Do! The Pursuit of Xceptional Execution was endorsed by Tom Peters, co-author of In Search of Excellence, as the book Peters himself had always wanted to write – a specific, named validation from one of the most cited figures in management literature. The Triple A (Attention, Awareness, Authentic Action) and Storytelling frameworks give teams named, repeatable tools for immediately improving how they earn attention, structure conversations, and close in markets where buyers are already sceptical before a call begins. His cross-industry track record is verifiable: rated the highest-performing speaker at Microsoft’s World Partner Conference (92.5% satisfaction score, ahead of five other speakers on the programme) and a repeat keynote speaker at the Million Dollar Round Table – two of the most commercially exacting professional audiences in technology and financial services. His starting point is always the specific failure mode that sales leaders recognise – the knowing-doing gap – rather than generic motivation; audiences leave with a named diagnosis and specific tools, not energy that fades by the following Monday. Biography highlights Founder of Advanced Marketing, established in Ireland in 1990 following a career breaking sales records across construction and manufacturing sectors in Ireland and internationally Author of five business books, including Do! The Pursuit of Xceptional Execution, endorsed by Tom Peters, co-author of In Search of Excellence How? When You Don’t Know How sold 15,000 copies in Ireland – a bestseller for an independent Irish author on a first title Developed the Xceptional Execution Video Series for Microsoft’s Worldwide Partner Community; rated top speaker at the 2015 Microsoft World Partner Conference with a 92.5% audience satisfaction score Repeat keynote speaker at the Million Dollar Round Table (MDRT), one of the most selective annual platforms for financial services professionals globally Has addressed audiences across more than 35 countries, with named corporate clients including GE Healthcare, KPMG, Hologic, Hang Seng Bank, Lane Crawford, and ICON Clinical Research Biography The central problem in most commercial teams is not a shortage of knowledge. It is a shortage of consistent execution. Kevin Kelly, founder of Advanced Marketing, has built a 30-year methodology on that distinction: the argument that competitive advantage in sales and leadership is won not by the team with the most insight, but by the team that acts on ordinary ideas with extraordinary discipline. His framework, Xceptional Execution, emerged from structured research with entrepreneurs and executives across the globe: people who achieved outsized commercial results not through original thinking, but through repeatable, disciplined action. Do! The Pursuit of Xceptional Execution captured this research and was endorsed by Tom Peters, co-author of In Search of Excellence, as the book Peters himself had always wanted to write. The frameworks Kelly uses in his sessions: Triple A (Attention, Awareness, Authentic Action) and Storytelling, are designed to be immediately applicable by sales and leadership teams returning to their desks the next morning. At Microsoft’s World Partner Conference he was rated the highest-performing speaker on a six-speaker programme, with a 92.5% audience satisfaction score. He has since delivered keynotes for the Million Dollar Round Table and for commercial audiences across more than 35 countries spanning financial services, healthcare, technology, and professional services. Based in the west of Ireland, Kelly holds a marketing degree and began his career breaking sales records in construction and manufacturing before founding Advanced Marketing in 1990. His first book, How? When You Don’t Know How, sold 15,000 copies in Ireland. His subsequent body of work (five books in total) returns repeatedly to the same conviction: that performance, at the individual and organisational level, is almost always a question of execution rather than ambition. Key speaking topics Sales performance and commercial execution Attention and persuasion in distracted markets Xceptional Execution methodology and frameworks Storytelling and business communication Leadership, engagement, and team performance Entrepreneurship and growth through disciplined action Communication and influence in multicultural environments Ideal for Sales directors and commercial leaders seeking to close the gap between sales training and sustained field performance CEOs and senior executives accountable for execution culture across distributed or international teams Partner and channel organisations – particularly in technology and financial services – where performance depends on enabling third-party sales behaviours Associations and conference organisers serving entrepreneurial, financial services, or sales professional audiences (including MDRT-type communities) Audience outcomes A named framework (Triple A and Storytelling) for structuring sales conversations and earning attention from overloaded, sceptical buyers A shift in perspective from sales as persuasion to sales as disciplined execution – with specific practices that distinguish knowing from consistently doing Practical storytelling tools for making commercial messages stick in distracted, multicultural, and low-trust environments Clarity on the specific behaviours and mindsets that separate average teams from those that execute consistently under pressure Approaches to converting disengaged employees and resistant prospects into active advocates – grounded in the Xceptionalists research from Do!

Why organisations work with Konstantinos Karypidis He holds a room the way a stage performer does, then converts that attention into mindset work, drawing on years performing in theatres and on national television before moving into corporate training. His method is built on clinical ground, not platform clichés: as a licensed psychotherapist he targets the beliefs that keep behaviour stuck, which is where most change initiatives quietly fail. Every workshop is built from scratch against the client’s specific problem rather than delivered from a fixed deck, so the content matches the actual tension in the organisation. He has run sessions for the people-facing functions of demanding multinationals, including Sanofi, Roche, KPMG, L’Oréal and AstraZeneca, across sales, HR and customer-service briefs. Biography highlights Licensed psychotherapist, business consultant and executive coach to senior leaders internationally. Began his career as a performance artist, writing and directing his own shows for theatres and national television. Has delivered keynotes and bespoke workshops for Sanofi, Roche, Johnson & Johnson, KPMG, Philips, AstraZeneca, L’Oréal, DHL, AXA and JTI. TEDx speaker. Listed in the Thinkers360 Top 50 Global Thinkers & Influencers in Change Management, 2022. Hosts a podcast and a YouTube channel devoted to books worth reading. Biography Most behaviour-change efforts inside organisations stall in the same place. The strategy is sound and the training is delivered, but the people expected to change carry the same assumptions out of the room that they brought into it. Konstantinos Karypidis works on that gap. He came to corporate work by an unusual route. Before the boardroom he was a performer, writing and directing his own shows for theatres and national television. That background gives him a working performer’s command of attention, which he treats as the precondition for any real change rather than the point of it. The substance underneath the stagecraft is clinical. As a licensed psychotherapist, he focuses on the beliefs and mental patterns that govern how people act, the layer most training programmes skip. His sessions are built individually for each client, shaped around the specific friction a team is facing in sales, HR or customer service. That approach has been tested across demanding environments, from Sanofi and Roche to KPMG, L’Oréal and AstraZeneca. He was listed among the Thinkers360 Top 50 Global Thinkers and Influencers in Change Management in 2022, and speaks regularly on the same TEDx and conference platforms where he first built his reputation for getting an audience to question how they think. Key speaking topics Mindset change and behavioural adoption Peak performance and productivity Employee motivation and engagement Non-verbal communication and influence Sales and customer service Embracing organisational change Ideal for Heads of HR and L&D commissioning a keynote that needs to land emotionally and stick afterwards Sales and customer-service leaders running kick-offs or summits where energy and engagement matter Conference organisers who need an opening or closing speaker who can hold a large room After-dinner audiences at corporate events Audience outcomes A clearer view of the mental patterns that hold back individual performance, and practical techniques to interrupt them Specific tools for reading and using non-verbal communication Renewed motivation tied to concrete take-away methods rather than a temporary lift A shared, energised reference point that teams can carry back into day-to-day work

Why organisations work with Laura Gassner Otting She names a problem CHROs and talent leaders see every quarter but rarely have language for: the high-performer who hits the number, then quietly checks out. Wonderhell gives that pattern a vocabulary leadership teams can act on. She writes from operator experience, not theory. She built and sold a national executive search firm, served as a Clinton White House appointee on the launch of AmeriCorps, and has advised leaders across corporate, political, and nonprofit settings. Her work travels across audience seniority. The same framework speaks to high-potential talent in early career, to senior leaders rethinking what success means at the next stage, and to founders running into the wall their own ambition built. She brings genuine media reach. Wonderhell debuted at #2 on the Wall Street Journal bestseller list, Limitless debuted at #2 on the Washington Post list, and she is a regular contributor to Good Morning America, Harvard Business Review, and Oprah Daily. Biography highlights Wall Street Journal bestselling author of Wonderhell (Ideapress, 2023) and author of Limitless (2019), which debuted at #2 on the Washington Post bestseller list. Presidential appointee in the Clinton White House, working on the launch of AmeriCorps. Founder and former CEO of the Nonprofit Professionals Advisory Group, a national executive search firm she sold in 2015. TEDxCambridge speaker, “Stop Asking ‘How Can I Help?'”, with millions of views to date. Contributor and featured expert across Harvard Business Review, Forbes, Fast Company, Good Morning America, the Today Show, and Oprah Daily. ABC News on-air contributor on careers, leadership, and ambition. Biography Most organisations track the moment a top performer joins. Few track the moment they hit their stretch goal and start to drift. That gap, the space between visible achievement and invisible disengagement, is the territory Laura Gassner Otting works in. Her bestselling book Wonderhell, a Wall Street Journal bestseller published by Ideapress in 2023, gave language to a pattern senior leaders had seen for years without being able to describe. Success, for ambitious people, is not a finish line. It is a doorway into a harder version of the same question: what now, and was it worth it. Her earlier book Limitless, which debuted at #2 on the Washington Post list in 2019, framed the upstream problem of how high performers define success in the first place. The argument has weight because it sits on top of a real career. She left law school to join a southern governor’s presidential campaign and ended up as a presidential appointee in Bill Clinton’s White House, working on the launch of AmeriCorps. She later founded and ran the Nonprofit Professionals Advisory Group, a national executive search firm, which she sold in 2015. Her TEDxCambridge talk, “Stop Asking ‘How Can I Help?'”, has been viewed millions of times. She is an ABC News contributor and writes regularly for Harvard Business Review, Forbes, Fast Company, and Oprah Daily. Inside organisations, her work shows up where talent strategy, executive development, and culture intersect, especially with the people any business can least afford to lose: the ones who already won, and are now quietly wondering what they are running toward. Key speaking topics High-performer retention and engagement The psychology of ambition and success Leadership development for emerging and senior leaders Career decision-making and purpose alignment Culture and talent strategy in mission-driven organisations Confidence and voice in leadership Sales performance through meaningful client connection Ideal for CHROs, CPOs, and talent leaders trying to retain high performers past their first big win High-potential leadership programmes and executive development cohorts Sales kickoffs and revenue leadership offsites focused on motivation and meaning Mission-driven organisations and nonprofit boards rethinking purpose and engagement Audience outcomes A shared vocabulary for the discomfort that follows achievement, so teams can talk about it before people quietly leave. A sharper personal definition of success that holds up against external metrics and pressure. Practical decision-making cues for when to push, when to pause, and when to redefine the goal. Renewed clarity for senior leaders on what their highest performers actually need from them next.