Business Strategy & Growth

Why organisations work with Pankaj Ghemawat He is the originator of the CAGE Distance Framework, the canonical model for evaluating cultural, administrative, geographic, and economic distance between countries, taught in MBA strategy courses worldwide and used inside boards making market entry decisions. He is principal author of the DHL Global Connectedness Index, the most widely cited empirical measure of cross-border flows of trade, capital, information, and people, which gives leadership teams a defensible reading of the global environment rather than headline narrative. His Law of Semiglobalization gives boards a precise corrective to the assumption that the world is either flat or fracturing, and reframes how to size international ambition against domestic baseline. He holds chairs at IESE Business School and NYU Stern, with 25 years of prior Harvard Business School faculty work, including a McKinsey Award for the best Harvard Business Review article of the year. World 3.0 won the Thinkers50 Book Award for best business book of 2010 to 2011, and The Economist named him among the greatest management thinkers in its 2008 guide. Biography highlights Anselmo Rubiralta Professor of Global Strategy at IESE Business School and Global Professor of Management and Strategy at NYU Stern. Director of the Center for the Globalization of Education and Management at NYU Stern. Principal author of the DHL Global Connectedness Index, introduced in 2011. Author of The Laws of Globalization and Business Applications (Cambridge University Press) and World 3.0 (Harvard Business Review Press), winner of the Thinkers50 Book Award. Recipient of the McKinsey Award for best Harvard Business Review article and the Booz Eminent Scholar Award of the Academy of Management’s International Management Division. Named among the greatest management thinkers in The Economist’s 2008 guide and ranked in the Thinkers50. Biography The hardest strategic question in front of most boards is also the one with the weakest data inside the building: how exposed are we to a world that may be fragmenting, and where should we still be investing across borders. Pankaj Ghemawat has spent his career building the empirical apparatus that answers that question. The CAGE Distance Framework, his contribution to global strategy in the 2000s, gave executives a precise way to measure cultural, administrative, geographic, and economic distance between countries. It is now standard material in MBA strategy courses and inside corporate development teams making market entry calls. World 3.0, published by Harvard Business Review Press, won the Thinkers50 Book Award for best business book of 2010 to 2011. His later work, The Laws of Globalization and Business Applications (Cambridge University Press, 2016), formalises two findings drawn from large datasets: international interactions are smaller than domestic ones, and they are dampened by distance along the CAGE dimensions. Boards that internalise both laws stop oscillating between flat-world enthusiasm and deglobalisation panic, and start sizing international ambition against measured reality. He is principal author of the DHL Global Connectedness Index, introduced in 2011 and now the most widely cited empirical measure of trade, capital, information, and people flows across borders. He holds chairs at IESE Business School and NYU Stern, where he directs the Center for the Globalization of Education and Management. Between 1983 and 2008 he was on the full-time faculty at Harvard Business School, where he was made a full professor in 1991, the youngest in the school’s history. Key speaking topics Globalisation and deglobalisation Cross-border strategy and CAGE distance Market entry and emerging markets Geopolitical risk and corporate exposure Supply chain and global value chain restructuring Global Connectedness Index and trade flows International competitive advantage Ideal for Boards and CEOs reviewing international portfolio exposure, China strategy, or sanctions risk Chief Strategy Officers and corporate development teams evaluating market entry or exit Heads of supply chain and operations restructuring after the end of cheap globalisation Senior leadership teams in multinationals setting the next horizon of cross-border investment Audience outcomes A defensible reading of the actual state of globalisation, drawn from the DHL Global Connectedness Index, not headline narrative. The CAGE Distance Framework as a working tool for evaluating country and market decisions. A clear distinction between semiglobalisation and full integration, and what that implies for strategy. Specific implications for boards on China exposure, regional concentration, and supply chain redesign. A sharper internal vocabulary for separating measurable cross-border risk from political mood.

Why organisations work with Paco Underhill He invented the methodology behind modern in-store consumer research. Envirosell’s video-tracking and observational fieldwork, built up over four decades, is the empirical foundation that most behavioural retail consulting now borrows from. His client base is the proof point. Envirosell has worked with more than a third of the Fortune 100 across 50-plus countries, on stores, banks, restaurants, malls, and digital interfaces. Why We Buy: The Science of Shopping is taught in MBA and design programmes globally and has been published in 27 languages, giving him a shared vocabulary with the buyers in the room. Malcolm Gladwell’s 1996 New Yorker profile “The Science of Shopping” turned Underhill’s work into one of the most reprinted pieces the magazine has ever run, anchoring his standing as the named figure in the field. He works in concrete categories, food and beverage, beauty, telecoms, fashion, supermarkets, malls, financial branches, not abstract retail strategy, which is what category leaders actually need. Biography highlights Founder and former CEO of Envirosell Inc., the behavioural research and consultancy firm he established in 1986 Author of four Simon & Schuster titles: Why We Buy, Call of the Mall, What Women Want, and How We Eat Why We Buy published in 27 languages and used in MBA and design school curricula worldwide Subject of Malcolm Gladwell’s 1996 New Yorker profile “The Science of Shopping” Vassar College graduate; also studied at Columbia University and Ewha University, Seoul; former adjunct instructor in the doctoral programme in Environmental Psychology at City University of New York Owner of Peckshee LLC; columnist for Design: Retail and The Robin Report Biography In 1986, almost no one was studying what customers actually did inside a store. Marketers had surveys, retailers had sales data, and architects had floor plans, but no one had a continuous record of human behaviour at the shelf. Envirosell, founded in New York that year, was built to fix that. Paco Underhill borrowed the basic premise of environmental psychology, that surroundings shape behaviour, and turned it into a fieldwork practice using video cameras, trained observers, and large-sample tracking inside live commercial space. The output, after four decades, is a body of work that consumer brands and retailers across more than 50 countries have used to redesign stores, formats, packaging, and service flow. Envirosell’s client list spans more than a third of the Fortune 100. The categories range from grocery and food service to beauty, fashion, financial branches, telecoms, and malls. Underhill’s books, published by Simon & Schuster, took that work into the public domain. Why We Buy: The Science of Shopping has appeared in 27 languages and is taught in MBA and design schools globally. Call of the Mall, What Women Want, and 2022’s How We Eat extended the method into specific commercial terrains. The work earned wider recognition through Malcolm Gladwell’s 1996 New Yorker profile, “The Science of Shopping,” one of the most reprinted articles in the magazine’s history. It introduced ideas that have since become standard vocabulary in retail design: the decompression zone at a store entrance, the butt-brush effect, the way physical adjacency shapes purchase decisions. Underhill’s role in this is specific. He is the figure most consistently named when the field is described. He stepped back as CEO of Envirosell in 2020 and now advises through Peckshee LLC. The intellectual position has not changed. Stores, malls, food retail, and the consumer-facing parts of banking and telecoms remain the terrain, and direct observation of behaviour remains the method. Key speaking topics The science of shopping and retail psychology Consumer behaviour in physical and digital commercial environments Food, beverage, and grocery retail transformation Female-friendly markets and the rise of women as commercial decision-makers The future of malls, high streets, and retail real estate Brand experience at the point of purchase Cross-market retail trends from 50-plus countries Ideal for Chief marketing officers, chief customer officers, and brand leaders inside consumer-facing businesses Retail and merchandising leadership inside grocery, food service, beauty, fashion, and electronics Real estate, mall, and property executives planning the next generation of commercial space Boards and leadership teams of consumer banks, telecoms, and service businesses with branch or storefront networks Audience outcomes A clearer read on how customers actually behave inside their own stores, sites, and branches Specific levers, layout, adjacency, signage, dwell time, that move conversion and basket size A grounded view of how food, beauty, fashion, and grocery retail are shifting across markets A practical sense of where female consumers are reshaping product, format, and service design An external reference point for internal debates on store closures, format changes, and digital integration

Why organisations work with Omer Wilson He has run the brand function inside three of the most consequential data centre platforms of the last decade, including Digital Realty in EMEA and APAC, giving him a working model of how technical infrastructure businesses actually win category leadership. He has been voted Datacloud Marketer of the Year on two separate continents, in Monaco in 2015 and Singapore in 2018, which is a rare double inside the industry’s only credible peer-voted award. He builds brand strategy that translates between cultures, with operational experience in the UK, Singapore and now Portugal, and a Turkish-British background that informs his work on Asia and emerging-market positioning. He is currently leading marketing for a 1.2 GW, EUR 8.5 billion AI-era data campus in Sines, which means his commentary on the next decade of digital infrastructure marketing is grounded in a live programme, not retrospective analysis. Biography highlights Chief Marketing Officer, Start Campus, leading brand and go-to-market for the SINES DC campus in Portugal. Former Chief Marketing Officer at Qarbon Technologies and Pure Data Centres Group. Senior marketing leadership at Digital Realty across EMEA and APAC, joining the company in 2011 in London. Datacloud Data Centre Marketer of the Year 2015, Monaco. Datacloud Asia Marketer of the Year 2018, Singapore. Founder and Chief Strategist, Anatolia.Asia Consulting Group; trained on the IBM Global Graduate Scheme; former Head of Corporate Solutions Marketing for Jones Lang LaSalle EMEA. Biography The data centre industry built its commercial story on power, cooling and square metres. As AI workloads have changed what hyperscale customers actually need, the buying conversation has shifted to sustainability, sovereignty and brand trust. The companies winning that conversation are doing marketing work most of the sector still treats as overhead. Wilson has been one of the operators inside that shift. At Digital Realty he ran marketing across EMEA and later APAC after joining the firm in London in 2011, then took the CMO seat at Pure Data Centres Group and Qarbon Technologies. He is now Chief Marketing Officer at Start Campus, the operator behind the 1.2 GW SINES campus in Portugal, an EUR 8.5 billion programme positioned as one of Europe’s most sustainable AI data centres. His professional voice was shaped early by the IBM Global Graduate Scheme and then by running corporate solutions marketing at Jones Lang LaSalle across EMEA. That mix matters, because he treats brand as a commercial system: pricing, sales enablement and customer narrative working as one engine. He has been voted Datacloud Marketer of the Year twice, in Monaco in 2015 and Singapore in 2018, the industry’s clearest peer signal that the work travels. He also founded Anatolia.Asia Consulting Group, advising technology and infrastructure clients on positioning across Europe and Asia, and is a regular keynote speaker at Cloud Expo Asia, Data Centre World and DCD events. The through-line in his work is category creation: helping technical businesses build brand authority before commodity pressure forces a price conversation. Key speaking topics Brand strategy in technology and digital infrastructure Marketing leadership in data centres and hyperscale Category creation in B2B technology Cross-cultural positioning between Europe and Asia Sustainability and AI as commercial narratives Go-to-market for capital-intensive technology businesses Ideal for CMOs and senior marketing leaders inside technology, infrastructure and capital-intensive B2B businesses CEOs and founders of scale-up technology companies preparing a category narrative Sales and commercial leadership teams in data centres, cloud, energy and adjacent infrastructure sectors Industry conferences in digital infrastructure, AI, cloud and sustainability Audience outcomes A clearer model for how brand work compounds commercial value inside technical categories. Examples from inside the data centre industry of how marketing has shifted from spec-led to narrative-led selling. Practical perspectives on positioning sustainability and AI claims so they hold up with sophisticated buyers. A sharper view of how Asia, Europe and emerging markets behave differently as B2B technology audiences.

Why organisations work with Omar Johnson He has a documented commercial result at the scale most marketers will never reach: Beats by Dre from $20 million to $2 billion, acquired by Apple for $3 billion. He is operating, not reminiscing. As founder of Øpus Intelligence, he is currently applying generative AI to cultural relevance for clients including Nissan, the NBA 2K League, and NFL franchises. He built the campaigns marketing teams still study: the 2012 Beats Olympics athlete play that drove a 600% international sales lift, and the “Straight Outta Somewhere” meme generator that reached over a billion people on a near-zero media budget. He gives senior marketing leaders a working model for cultural relevance as a commercial discipline, with named brand cases from Nike, Apple, Coca-Cola, and Kraft, rather than agency-side theory. Biography highlights Former Chief Marketing Officer, Beats by Dre, and former Vice President of Marketing, Apple. Led Beats from $20 million to over $2 billion in revenue, culminating in the $3 billion acquisition by Apple in 2014. Founder of ØPUS United and founder of Øpus Intelligence, a generative AI platform for cultural relevance, with clients including Nissan, NBA 2K League, Tennessee Titans, and Minnesota Vikings. Author of “Dear White Corporate America,” following a full-page New York Times open letter on racial equity in June 2020. Named “Brand Genius” by Adweek and one of the “Most Innovative CMOs” by Business Insider. Earlier marketing leadership across Nike (including campaigns with LeBron James and Kobe Bryant), Coca-Cola, Kraft Foods, and Campbell Soup. MBA from Emory University’s Goizueta Business School. Biography Beats by Dre grew from $20 million to more than $2 billion in revenue in four years and was acquired by Apple for $3 billion in 2014. Omar Johnson was the third employee through the door and the Chief Marketing Officer who built the brand engine that made the trajectory possible. The case studies have lasted longer than the headphones themselves. At the 2012 Olympics, instead of paying for sponsor rights, Beats put national-flag headphones on athletes through a private lounge, lifting international sales by 600%. In 2015, the “Straight Outta Somewhere” meme generator reached over a billion people on a near-zero media budget. Both built category leadership through cultural participation, not paid reach. After Apple, Johnson founded ØPUS United, a brand management firm, and then Øpus Intelligence, a generative AI platform that productises cultural relevance for marketers. Live clients include Nissan, the NBA 2K League, and NFL franchises, with a 2025 partnership with Sundial Media (parent of ESSENCE, Refinery29, AFROPUNK) extending the model further into culture media. His earlier career across Nike, Coca-Cola, Kraft Foods, and Campbell Soup gave him the inside view of large brand systems; his post-Apple work gives him the operator’s view of what is breaking in them now. Adweek named him a Brand Genius. Business Insider named him one of the Most Innovative CMOs. His 2020 New York Times open letter, “My Open Letter to White Corporate America,” became the book “Dear White Corporate America.” Key speaking topics Brand building and category leadership Marketing strategy and growth Cultural relevance as a commercial discipline Generative AI in marketing and brand management Customer experience and brand authenticity Storytelling and creative campaign design Ideal for CMOs, brand directors, and senior marketing leadership teams CEO and executive committee offsites where growth depends on brand strength Consumer, retail, sports, media, and entertainment audiences Innovation, creative, and customer experience functions exploring AI in marketing Audience outcomes A working definition of cultural relevance that can be applied to a brand plan, not a slogan Named campaign cases (Beats Olympics, Straight Outta Somewhere, Nike commercials with LeBron James and Kobe Bryant) used to illustrate how cultural participation beats paid reach A current view from inside a generative AI marketing platform on what the technology actually changes for brand teams A direct provocation to senior leaders on authenticity, representation, and the commercial cost of getting either wrong

Why organisations work with Oliver Hart Hart’s theory of incomplete contracts and the Grossman-Hart-Moore property rights theory underpin most modern thinking on corporate governance and the boundaries of the firm. Boards working through M&A, integration, outsourcing, or governance redesign get a framework grounded in four decades of foundational research. The Hart-Zingales shareholder welfare framework gives boards a substantive third position between Friedman-style shareholder primacy and stakeholder capitalism rhetoric. It is published in peer-reviewed journals and directly applicable to live ESG and shareholder voting decisions. Hart has served as a government expert witness in major US legal cases, including Black & Decker v. USA and Wells Fargo v. USA. The framework has been tested under adversarial legal scrutiny, with high-stakes commercial outcomes turning on the economic argument. Hart’s body of work has shaped four decades of research on ownership and incentive design. The 2016 Nobel Prize and 2023 Knight Bachelor are the formal recognition of a framework that now underpins how regulators and corporate boards approach governance questions. Biography highlights Co-recipient of the 2016 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel, awarded with Bengt Holmström for contributions to contract theory. Lewis P. and Linda L. Geyser University Professor at Harvard, the institution’s highest faculty rank. Author of Firms, Contracts, and Financial Structure (Oxford University Press), the standard reference text on the economic theory of the firm. Knight Bachelor in the 2023 King’s Birthday Honours for services to economic theory. Past president of the American Law and Economics Association and past vice president of the American Economic Association. Fellow of the British Academy, the American Academy of Arts and Sciences, the Econometric Society, and member of the National Academy of Sciences. Biography What is a firm, and where should its boundaries lie? The question sits underneath most of the contested decisions facing modern boards, from M&A integration to ESG governance. The framework that lets boards answer it rigorously was largely built by Sir Oliver Hart. Hart’s contributions to contract theory, recognised with the 2016 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel, centre on a foundational insight. Real contracts are incomplete: they cannot specify every contingency, and whoever holds the right to decide on the unspecified elements holds the real power. The Grossman-Hart-Moore property rights theory built on this to formalise when activities should sit inside firms and when they should sit in markets. More recently, his work with Luigi Zingales of Chicago Booth has redrawn the corporate purpose debate. The Hart-Zingales shareholder welfare framework reframes corporate objectives around the actual preferences of investors, including their non-financial concerns, and proposes shareholder voting as the mechanism for expressing them. The framework speaks directly to live disputes about ESG votes and shareholder activism on social issues. At Harvard since 1993, Hart holds the Lewis P. and Linda L. Geyser University Professorship and chaired the Economics department from 2000 to 2003. Past president of the American Law and Economics Association and fellow of the British Academy, he was made a Knight Bachelor in 2023 for services to economic theory. The 1986 paper with Sandy Grossman, “The Costs and Benefits of Ownership,” remains the standard reference for how firm boundaries are analysed in modern economics. Key speaking topics Contract theory and incomplete contracts The theory of the firm Corporate governance and ownership Shareholder welfare and corporate purpose ESG governance and shareholder activism Incentive design Ideal for Boards of directors and chairs General counsel, CFOs, and corporate governance leaders Investors and asset managers grappling with ESG mandates Policymakers, regulators, and antitrust authorities Audience outcomes A working theory of where firm boundaries should lie and why, applicable to live decisions on M&A and outsourcing. A defensible position on corporate purpose that goes beyond Friedman versus stakeholder capitalism slogans. The economic logic underneath shareholder activism and ESG governance, including when shareholder voting matters and when it doesn’t. The intellectual vocabulary for thinking about ownership and incentive design with the seriousness these topics require.

Why organisations work with Nirmalya Kumar He has run group strategy inside one of the world’s largest conglomerates. As a member of the Tata Sons Group Executive Council from 2013 to 2016, he was responsible for group-level strategy and customer centricity across Tata’s operating companies. His Marketing as Strategy thesis, published by Harvard Business Press, is the reference text for CEOs and CMOs trying to elevate marketing from a campaign function to a profit-and-loss instrument. Brand Breakout, co-authored with Jan-Benedict Steenkamp, codifies eight specific routes by which emerging-market brands take share from Western incumbents, including the Asian tortoise route and B2B-to-B2C migration. It is one of the few books on the subject grounded in named cases rather than generic globalisation theory. Private Label Strategy gives executive teams a worked playbook for competing with retailer brands, an issue that returns to the boardroom every time a downturn compresses margins in consumer goods. Thinkers50 Hall of Fame induction in 2017, the AMA Mahajan Award in 2021, and roughly twenty thousand Google Scholar citations place his work in the upper tier of academic marketing thinkers actively booked by industry. Biography highlights Lee Kong Chian Professor of Marketing, Singapore Management University; Distinguished Fellow, INSEAD Emerging Markets Institute. Member, Group Executive Council of Tata Sons (2013 to 2016), reporting to Chairman Cyrus Mistry, with responsibility for group strategy. Former Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School (2003 to 2013). Author of eight books, including Marketing as Strategy and Private Label Strategy, both Harvard Business Press; and Brand Breakout (Palgrave Macmillan). Inducted into the Thinkers50 Hall of Fame (2017); awarded the Thinkers50 Global Village Award (2011); awarded the AMA Mahajan Award for Lifetime Contributions to Marketing Strategy (2021). Board service across ACC, Bata India, Tata Chemicals, UltraTech Cement, and Zensar. Biography Marketing inside large organisations has been losing strategic ground for two decades, and the cost is now visible at the top line. CEOs see commoditisation, retailer power, and emerging-market competitors moving faster than their own brand portfolios. Kumar’s central argument, set out in Marketing as Strategy (Harvard Business Press, 2004), is that the answer is not better campaigns but a redefined role for marketing as the architect of customer-driven growth across the organisation. His subsequent work develops that argument against specific commercial pressures. Private Label Strategy, co-authored with Jan-Benedict Steenkamp at Harvard Business Press, addressed the structural rise of retailer brands. Brand Breakout, published as Western incumbents woke up to Tata, Lenovo, Haier, and Mahindra, mapped eight named routes by which emerging-market brands cross into global markets. Clash, on Amazon versus Walmart, examined the platform-versus-retail confrontation now defining consumer business. The work is reinforced by an operating record. From 2013 to 2016 Kumar sat on the Tata Sons Group Executive Council under Cyrus Mistry, leading group strategy across one of the most diversified industrial portfolios in the world. He has held faculty positions at London Business School, IMD, and Kellogg, and currently holds the Lee Kong Chian Chair at Singapore Management University. The recognition follows from the substance: Thinkers50 Hall of Fame in 2017, the Global Village Award in 2011, the AMA Mahajan Award for Lifetime Contributions to Marketing Strategy in 2021, and a citation record above twenty thousand on Google Scholar. For boards weighing how to make marketing pay back its budget, his work is the operating manual. Key speaking topics Marketing as strategy Private label and retailer power Brand-building from emerging markets Competing with low-cost rivals Customer centricity in conglomerates Strategy and innovation in India Platform versus retail competition Ideal for CMOs and brand leaders seeking to position marketing as a P&L discipline CEOs and boards of consumer goods, retail, and industrial groups facing margin compression from private label or emerging-market entrants Executive teams in Indian and Asian conglomerates planning international brand strategy Strategy and corporate development leaders working on portfolio decisions and customer-centric reorganisation Audience outcomes A working definition of what marketing must control inside the organisation to drive profitable growth, beyond the campaign function A framework of named routes by which emerging-market brands take share from incumbents, with worked cases A practical view of when to fight, partner with, or build a private label, drawn from the Harvard Business Press study A Tata-scale account of how group strategy and customer focus get implemented across diversified portfolios A sharper read on the Amazon-versus-Walmart structural shift and what it means for consumer companies

Why organisations work with Navi Radjou He has named and codified two frameworks, Jugaad Innovation and Frugal Innovation, that give leadership teams a shared vocabulary for doing more with less rather than relying on bigger R and D budgets. His client work spans Fortune 500 firms including IBM, Microsoft, Procter and Gamble, GM, SAP, and Ernst and Young, so the case material in his sessions is operational, not academic. The Thinkers50 Innovation Award and three consecutive appearances on the Thinkers50 ranking (2021, 2023, 2025) place him among the small group of innovation thinkers whose work boards take seriously. His 2024 book The Frugal Economy, published by Wiley with Thinkers50, gives senior leaders a current playbook for B2B sharing, distributed manufacturing, and regenerative business models. He brings empirical material from emerging markets that most Western innovation speakers cannot, drawing on field research in India, China, Africa, and Latin America. Biography highlights Former Fellow of Cambridge Judge Business School and former Executive Director of its Centre for India and Global Business. Thinkers50 Innovation Award winner, ranked on the Thinkers50 list in 2021, 2023, and 2025. Co-author of Jugaad Innovation (Jossey-Bass), an international bestseller, and Frugal Innovation: How to Do More With Less (The Economist Books, foreword by Paul Polman). Co-author of From Smart to Wise (Jossey-Bass), a study of wise leadership judgement in technology-driven business environments. Author of The Frugal Economy: A Guide to Building a Better World With Less (Wiley and Thinkers50, 2024). TED Global speaker with over two million views on his talk on frugal innovation. Former Vice President and Principal Analyst at Forrester Research; faculty member of the World Economic Forum. Published in Harvard Business Review, MIT Sloan Management Review, and strategy plus business; covered by the Financial Times, The Economist, BBC, NPR, New York Times, and Wall Street Journal. Biography R and D budgets in most large companies have stopped producing the returns they once did. Pilots multiply, capital tightens, and the question on the executive agenda becomes how to generate growth without spending more. This is the territory Navi Radjou has worked in for two decades, first as a Forrester analyst studying global innovation networks, then as Executive Director of the Centre for India and Global Business at Cambridge Judge Business School. His central contribution is a managed practice for innovation under constraint. Jugaad Innovation, co-authored with Jaideep Prabhu and Simone Ahuja, took a Hindi term for resourceful improvisation and turned it into a corporate framework backed by case work from emerging markets. Frugal Innovation, published by The Economist Books with a foreword by Paul Polman, codified the practice for Western firms. The Frugal Economy, his 2024 book with Wiley and Thinkers50, extends the argument into a model for B2B sharing, distributed manufacturing, and regenerative supply chains. The credentials sit underneath the work. Thinkers50 awarded him its Innovation Award in 2013 and has ranked him among the world’s most influential management thinkers in 2021, 2023, and 2025. He has consulted for IBM, Microsoft, Procter and Gamble, GM, SAP, and Ernst and Young, and he serves as a faculty member of the World Economic Forum. His TED Global talk on frugal innovation has been watched more than two million times. What makes the perspective unusual is the empirical base. Most innovation thinkers write from Silicon Valley or business school faculties. Born in Pondicherry, educated at Ecole Centrale Paris and the Yale School of Management, and a French-American dual citizen, Radjou builds his arguments from case material in India, China, Africa, and Latin America, where resource constraint has always been the operating condition, then translates the discipline back into the boardrooms of Fortune 500 firms. Key speaking topics Frugal innovation Jugaad and resource-constrained creativity The frugal economy and regenerative business models Intrapreneurship and corporate growth Innovation strategy in emerging markets Wise leadership in the AI era B2B sharing and distributed manufacturing Ideal for Boards and executive teams reviewing innovation portfolios under capital constraint Chief Strategy Officers and Chief Innovation Officers planning growth without expanding R and D spend Sustainability leads and CEOs translating ESG commitments into operating substance Leadership development programmes for senior executives in multinational organisations Audience outcomes A working definition of frugal innovation that distinguishes it from cost-cutting and connects it to growth Case-based examples from Fortune 500 and emerging-market firms that show the discipline in operation A vocabulary for Jugaad and intrapreneurship that senior teams can carry into their own innovation reviews A view of the frugal economy as a commercial opportunity, with named mechanisms (B2B sharing, distributed manufacturing, regenerative principles) A more rigorous standard for what counts as innovation when resources are scarce

Why organisations work with Misiek Piskorski His proprietary multi-step framework reduces digital transformation to five or six sequenced decisions – giving leadership teams a replicable process to own and implement, not a theory to absorb and interpret. A Social Strategy (Princeton University Press, 2014) – the first book to use large-scale proprietary platform data to explain how companies build competitive advantage from social platforms – introduced three named diagnostic tests (social utility, social solution, and business value) that practitioners can apply to any platform investment decision. His transformation programmes are designed to span the full organisational hierarchy: CEO-level strategic advisory, top-team execution, middle-management education, and organisation-wide capability building – which means transformation logic does not stop at the boardroom door. As Co-Director of IMD’s AI Strategy and Implementation programme, he connects AI adoption directly to competitive strategy rather than treating it as a technology or operations question – giving executive teams a frame that boards can act on. Custom programmes delivered for organisations including Johnson & Johnson, Bayer, and the Asian Development Bank mean his frameworks have been stress-tested across industries and geographies, not built in one sector and applied to others by analogy. Biography highlights Professor of Digital Strategy, Analytics and Innovation and Dean of Executive Education, IMD Business School, Lausanne Previously Associate Professor of Business Administration in the Strategy Unit, Harvard Business School (ten years); prior faculty appointment at Stanford University Graduate School of Business Author of A Social Strategy: How We Profit from Social Media (Princeton University Press, 2014) – winner of the Axiom Business Book Awards Gold Medal, 2015 Research published in Administrative Science Quarterly, Harvard Business Review, Management Science, MIT Sloan Management Review, American Journal of Sociology, and Social Forces EFMD Excellence in Practice Gold Award 2019, Organisational Development category, for the Siam Commercial Bank digital transformation programme Co-Director, AI Strategy and Implementation programme, IMD; Programme Director, Developing Digital Transformation Strategies (IMD online) Associate Editor, Journal of Organization Design; editorial board member, Administrative Science Quarterly, Management Science, and Organization Science Biography Misiek Piskorski spent two decades studying why digital transformation succeeds or stalls – working first at Stanford’s Graduate School of Business and then at Harvard Business School before joining IMD in Lausanne in 2014. The answer, he argues, is almost never about technology. It is about the sequence of strategic decisions that determines how digital capabilities translate into competitive advantage. His book A Social Strategy (Princeton University Press, 2014) was the first to draw on proprietary data from platforms including Facebook and LinkedIn to explain the commercial mechanism behind social platforms. The argument – that companies must first help users meet social needs that cannot be satisfied offline before asking for any commercial return – won the Axiom Business Book Awards Gold Medal in 2015. Three diagnostic tests introduced in the book (social utility, social solution, and business value) give executive teams a practical tool for evaluating any platform investment. At IMD, his work is deliberately structured to span the full organisation. Custom programmes for Johnson & Johnson, Bayer, and the Asian Development Bank move from CEO-level strategy through top-team transformation projects to executive education for middle managers and digital learning at scale. As Co-Director of IMD’s AI Strategy and Implementation programme, he applies the same sequenced-decision logic to AI adoption – connecting implementation directly to competitive strategy. His research has appeared in Administrative Science Quarterly, Harvard Business Review, Management Science, and MIT Sloan Management Review. He received the EFMD Excellence in Practice Gold Award in 2019 for his collaboration with Siam Commercial Bank on digital transformation, and serves as Associate Editor of the Journal of Organization Design. Key speaking topics Platform strategy and competitive advantage Digital transformation decision frameworks AI strategy and enterprise-wide implementation Social platform economics and business value Data analytics and strategic decision-making Digital business model design Organisational digital capability building Ideal for CEOs and senior leadership teams navigating digital transformation at enterprise scale Chief Digital Officers and Chief Strategy Officers assessing platform and AI investment decisions Boards and executive committees evaluating digital readiness and competitive positioning CHROs and Learning & Development leaders designing organisation-wide digital capability programmes Audience outcomes A named, sequenced decision framework for planning and executing digital transformation across the organisation – not a conceptual model but a structured process Practical diagnostic tools (social utility, social solution, and business value tests) for evaluating whether a platform or digital investment is likely to create competitive advantage A clear model for distinguishing digital activity from digital strategy – and for identifying where current transformation efforts are likely to stall Understanding of how AI adoption decisions connect to competitive positioning rather than remaining isolated as technology or operations questions A working vocabulary for the five or six strategic decisions that determine whether transformation programmes deliver at scale

Why organisations work with Mike Harris He has done the actual job, twice. First Direct (1989) and Egg (1998) were both built from scratch into category-defining UK consumer brands while sitting inside or alongside incumbent institutions, Midland Bank and Prudential. That kind of new-business creation inside a large organisation is rare among innovation speakers. He took Egg from concept to a £1bn flotation in under two years. When he talks about pace of execution, it is from a CEO who delivered it under public-market scrutiny. As Chairman of Group Innovation at RBS (2005-2009), he has worked both sides of the innovation problem: building the new business, and governing the innovation portfolio at scale inside a major bank. His operating framework comes directly from First Direct: customer-led, and built around how distinct segments actually want to be served. It is set out in Find Your Lightbulb (Wiley, 2008) and applied through the IconicShift programme across companies in FinTech, pharmaceuticals and consumer health. As co-founder of Monument Partners and a non-executive chairman at FinTech ventures including Monolith, he is still active at the investor and founder edge of financial services. The material is current. Biography highlights Founding CEO of First Direct (1989), the world’s first major 24/7 telephone bank, launched as a subsidiary of Midland Bank Founding CEO of Egg (1998); floated on the London Stock Exchange in 2000 at a £1.3bn valuation Chief Executive of Mercury Communications (1991-1995), the first major competitor to BT in UK telecoms Chairman of Group Innovation at Royal Bank of Scotland, 2005 to 2009 Co-founder and Chairman of Garlik, sold to Experian in 2011; Tim Berners-Lee on its advisory board Author of Find Your Lightbulb (Wiley/Capstone, 2008); winner of the BT Flagship Award for Innovation, 2008 Co-founder of Monument Partners (2012), a FinTech-focused advisory firm; regular speaker at the MIT Sloan School mid-career MBA programme between 1996 and 2008 Biography First Direct launched in 1989 as a 24/7 telephone bank, owned by Midland but kept far enough away from it to behave differently. The result was a brand that has spent decades at or near the top of UK customer service rankings across every industry. The CEO who built it was Mike Harris. He left Midland to run Mercury Communications, the first major competitor to BT in UK telecoms, where turnover grew from £1bn to £1.6bn during his tenure. In 1995 he founded Prudential Banking, which became Egg in 1998. Egg floated on the London Stock Exchange in 2000 at a £1.3bn valuation, less than two years from launch. After leaving Egg, he turned to innovation governance. As Chairman of Group Innovation at Royal Bank of Scotland from 2005 to 2009, he built a group-wide innovation programme inside an institution then under acute strategic pressure. His book Find Your Lightbulb (Wiley, 2008) set out the operating principles. The IconicShift mentoring programme has since applied them across companies in FinTech, pharmaceuticals, food, fashion, law and consumer health. Most innovation speakers have either built a new business or governed innovation portfolios. Harris has done both, and continues to do both. He is co-founder of FinTech advisory firm Monument Partners, and a non-executive chairman at FinTech ventures including Monolith. Key speaking topics Innovation strategy and execution Customer-led growth Building new businesses inside large organisations Brand and proposition design FinTech and financial services innovation Entrepreneurship and scale-up leadership Digital identity and consumer trust Ideal for CEOs and group strategy leads in financial services and telecoms wrestling with category disruption Chief Innovation Officers and heads of new ventures who need to sponsor breakthrough propositions inside legacy structures Boards and ExCos of established consumer-facing organisations under pressure to reinvent the customer relationship FinTech founders and corporate venture investors looking for current operating perspective Audience outcomes A clearer view of why most innovation programmes produce activity instead of new customers, and what to do about it Operating principles for taking a new proposition from concept to revenue at speed, drawn from First Direct, Egg and Garlik A diagnostic for whether the current organisation can house the new business it is trying to build, and what to change if it cannot How chairmen and CEOs can use innovation governance to back the right bets without smothering them

Why organisations work with Michael Wade He runs IMD’s AI Maturity Index, which evaluates the 300 largest companies in the Forbes Global 2000 on how they have actually embedded AI across executive support, infrastructure, operations, workforce and ethics. The data behind it gives him a view of corporate AI adoption that is not available to the wider speaker market. The Digital Vortex framework, introduced in his 2017 Axiom Business Book Award winner and updated through IMD’s ongoing research, gives strategy teams a way to map how fast each industry is being pulled toward digital disruption. His books work as operating manuals. Hacking Digital and Orchestrating Transformation give boards and Chief Digital Officers structured playbooks for sequencing change, drawn from custom programmes with Vodafone, AXA, Credit Suisse, Nestle and Cartier. He founded and directs Leading Digital and AI Transformation at IMD, Europe’s first and largest executive programme on digital and AI. Many of the leaders setting the agenda inside their own boards have already been through his classroom. Biography highlights Professor of Strategy and Digital at IMD Business School in Lausanne and holder of the TONOMUS Professorship in Digital and AI Transformation Director of IMD’s TONOMUS Global Center for Digital and AI Transformation, which publishes the annual AI Maturity Index of the largest companies in the Forbes Global 2000 Co-author of Digital Vortex (winner of the 2017 Axiom Business Book Award), Orchestrating Transformation, Hacking Digital, ALIEN Thinking, Twin Transformation and GAIN: Demystifying GenAI Published in Harvard Business Review, MIT Sloan Management Review, MIS Quarterly and Strategic Management Journal; regular contributor to Fortune and Forbes Inducted into the Swiss Digital Shapers Hall of Fame in 2021 by Bilanz, Handelszeitung, Le Temps and Digitalswitzerland; named one of Switzerland’s top 10 digital thought leaders in 2016, 2017 and 2020 Hosts the IMD podcasts Management Under the Microscope and Mike & Amit Talk Tech; has designed custom executive programmes for Vodafone, AXA, Credit Suisse, Nestle, Cartier and others Biography Most digital and AI transformations do not fail at the technology layer. Research at IMD puts the failure rate around 87%, and the bottleneck almost always sits elsewhere. It is in the gap between the system that has been bought and the operating model that has to absorb it. Wade has spent two decades inside that gap. He is Professor of Strategy and Digital at IMD Business School in Lausanne, where he holds the TONOMUS Professorship and directs the school’s Global Center for Digital and AI Transformation. The Center’s AI Maturity Index ranks the 300 largest companies in the Forbes Global 2000 on how they have embedded AI in production. It is one of the few public benchmarks that separates companies running AI at scale from those still in pilot. Digital Vortex, the 2017 Axiom Business Book Award winner, gave executives a way to measure how fast their industry was being pulled toward digital disruption. Orchestrating Transformation and Hacking Digital followed with playbooks for what to do once that velocity is clear. Twin Transformation and GAIN, both published in 2025, extend the same discipline into AI and sustainability. The pattern is consistent: books written for the executive who has to deliver the change. In 2021, the Swiss media consortium Bilanz, Handelszeitung, Le Temps and Digitalswitzerland inducted him into its Digital Shapers Hall of Fame. He had been named one of Switzerland’s top 10 digital thought leaders three times before that. Boards still book him because he has taught their peers and run custom programmes for companies they benchmark against, including Vodafone, AXA, Credit Suisse and Nestle. Key speaking topics Digital and AI transformation Enterprise AI adoption at scale Industry disruption and competitive strategy The AI-augmented executive Innovation and breakthrough thinking Organisational agility and resilience Ideal for Boards and executive committees overseeing digital and AI strategy Chief Digital Officers and Chief AI Officers responsible for end-to-end transformation CEOs and senior leadership teams making capital allocation decisions on AI and technology Strategy and innovation leaders inside companies that are mid-transformation and need to course-correct Audience outcomes A specific read on where their organisation sits on the AI maturity dimensions, and what separates companies running AI in production from those still in pilot A working language for the gap between digital ambition and execution that boards and senior leaders can use in their own conversations A revised view of which industries are most exposed to digital disruption, and where defensive strategy and offensive moves should sit in the response A way to frame AI investment as an organisational change problem, with the operating model and leadership decisions as the binding constraint

Why organisations work with Michael Spence Few people in the world can translate frontier economic theory into language a board can act on. His 1973 paper on signalling is foundational to information economics; he brings the same rigour to current questions about growth and capital allocation. He chaired the Commission on Growth and Development from 2006 to 2010. Its Growth Report directly shaped how the World Bank and major development institutions approach long-term growth strategy. That policy depth is in the room when he speaks. As Chairman of the GA Global Growth Institute at General Atlantic, he is one of very few academic economists actively engaged in live capital allocation decisions. Boards get a perspective that has been pressure-tested against real investment choices. His analysis of China, India, and the developing world draws on direct engagement, including a co-chair role at the Asia Global Institute in Hong Kong. His 2023 book Permacrisis, written with Gordon Brown and Mohamed El-Erian, gives organisations a current, public-facing argument about cascading global risks and the policy choices that could break the cycle. Biography highlights 2001 Nobel Memorial Prize in Economic Sciences, shared with George Akerlof and Joseph Stiglitz, for work on markets with asymmetric information. John Bates Clark Medal (1981) from the American Economic Association. William R. Berkley Professor in Economics and Business at NYU Stern; Dean Emeritus of Stanford Graduate School of Business; former Dean of Harvard’s Faculty of Arts and Sciences. Chaired the Commission on Growth and Development (2006 to 2010), the independent international body whose Growth Report shaped how the World Bank and IMF approach development strategy. Senior Advisor to General Atlantic and Chairman of the GA Global Growth Institute; Senior Fellow at the Hoover Institution; Distinguished Visiting Fellow at the Council on Foreign Relations. Co-author of Permacrisis (Simon & Schuster, 2023, with Gordon Brown and Mohamed El-Erian) and author of The Next Convergence (Farrar, Straus and Giroux, 2011); long-standing Project Syndicate columnist. Biography In 2001 the Nobel committee recognised a 1973 paper. Michael Spence’s work on signalling reshaped how economists think about markets where buyers and sellers do not have the same information. That is most of the markets corporate strategists care about. From 2006 to 2010, Spence chaired the Commission on Growth and Development. The Growth Report it produced is still cited inside the World Bank, the IMF, and finance ministries across the developing world. It remains a touchstone for how senior policymakers approach long-term growth strategy in developing economies. His current focus sits at the meeting point of macroeconomics and capital allocation. As Chairman of the GA Global Growth Institute at General Atlantic, he sits inside one of the world’s largest growth equity firms. He helps the firm think through how technology and geopolitics now shape where capital can productively flow. His 2023 book Permacrisis, written with Gordon Brown and Mohamed El-Erian, took the same argument to a wider audience. His Project Syndicate column, running since 2008, lands on the desks of senior policymakers and institutional investors. Recent essays have covered single points of failure in global supply chains, AI adoption in emerging markets, and why open markets often fail to produce homegrown tech champions outside the US and China. Key speaking topics Global economic growth and structural change Information economics and decision-making under uncertainty Emerging markets and the rise of Asia Capital allocation in a fragmented global economy Trade, supply chains, and geopolitical risk Technology, AI, and the future of productivity Climate, energy transition, and sustainable growth Ideal for CEOs, Group Strategy Officers, and CFOs setting capital allocation across global markets Boards and non-executive directors with multi-region exposure Ministers of finance and economy, central bankers, and senior policymakers in international institutions Institutional investors, asset managers, and growth equity teams setting long-horizon allocations Audience outcomes A sharper internal articulation of what has actually changed about growth, inflation, and trade since 2008. A working sense of how emerging markets and Asia are actually growing, drawing on direct engagement with policymakers and capital markets in those regions. A grounded view of where AI and the green transition will and will not reshape productivity at country and sector level. A current reading of the cascading risks set out in Permacrisis, including the policy choices that could break the cycle.

Why organisations work with Michael Raynor He has built a quantitative case, across more than 25,000 companies and forty-five years of data, for what actually separates exceptional performers from the rest. Boards get an evidence base, not an opinion. His Strategy Paradox framework gives leadership teams a way to commit hard to a chosen direction while building real options against the futures that strategy could not foresee. He is one of the few strategy thinkers to have co-authored disruption theory’s primary sequel with Clayton Christensen and to have stress-tested it experimentally with Intel’s new venture group and MBA cohorts. The work is field-validated, not theoretical. Two decades of Deloitte client work in telecoms, pharma, medical devices, energy and media means the frameworks land in operational language, not academic abstraction. Biography highlights Author of The Strategy Paradox, named one of BusinessWeek’s 10 Best Business Books of 2007 and a strategy+business top-five strategy pick. Co-author with Clayton M. Christensen of The Innovator’s Solution, a New York Times and Wall Street Journal bestseller. Co-author with Mumtaz Ahmed of The Three Rules: How Exceptional Companies Think, based on a five-year study of more than 25,000 US-listed companies. Sole author of The Innovator’s Manifesto: Deliberate Disruption for Transformational Growth, applying disruption theory to controlled experiments at Intel and across MBA programmes including Harvard. Doctorate from Harvard Business School, recognised with the Dively Award for research excellence; MBA with distinction from Ivey Business School. Associate Professor (Strategy) at Ivey Business School; long-tenured Deloitte advisor, including fifteen years as a Managing Director. Biography Most strategy is built on forecasts that turn out to be wrong. The interesting question is not whether forecasts will fail, but what a leadership team should do about that fact when it has to commit capital, talent and reputation to a single direction. This is the territory Michael Raynor has worked for over three decades, in research, in the boardroom and in print. Raynor’s first major contribution was The Strategy Paradox, which argued that the same commitments that produce extraordinary success also produce catastrophic failure, and that managing strategic risk requires building real options into the corporate structure itself. The book was named one of BusinessWeek’s 10 Best Business Books of 2007 and a strategy+business top-five strategy pick. With Clayton Christensen he co-authored The Innovator’s Solution, a New York Times and Wall Street Journal bestseller and the principal sequel to The Innovator’s Dilemma. The work that followed put the frameworks under empirical pressure. The Innovator’s Manifesto reported controlled experiments at Intel’s New Business Initiatives group and replications with 300+ MBA students at Harvard and elsewhere, showing measurable improvement in predictive accuracy when disruption theory was applied as a decision rule. The Three Rules, written with Mumtaz Ahmed, analysed more than 25,000 US-listed companies from 1966 to 2010 and identified 344 exceptional performers, distilling their behaviour to two priorities: better before cheaper, revenue before cost. This is what brings Raynor into board conversations. He arrives with a doctorate from Harvard Business School (Dively Award for research excellence), an MBA with distinction from Ivey, more than two decades of Deloitte client work across pharma, telecoms, medical devices, energy and media, and a current Associate Professorship in Strategy at Ivey. The frameworks are tested, the language is direct, and the argument is consistently the same: serious organisations need a defensible answer to the question of how they will commit, and to what. Key speaking topics Corporate strategy under uncertainty Strategic commitment and real options Disruptive innovation and growth Drivers of sustained superior corporate performance Innovation portfolio decisions Strategy execution at the board level Ideal for Boards and CEOs setting multi-year strategic direction in industries where forecasts are unreliable Chief Strategy Officers and corporate development leaders sizing innovation portfolios and capital commitments Executive leadership teams in pharma, telecoms, energy, medical devices and media wrestling with disruption risk Audience outcomes A direct argument for why strategic commitment is the source of risk, not its solution, and what that implies for the next planning cycle. The Better-before-Cheaper, Revenue-before-Cost decision rule as a working benchmark for everyday operating choices. A structured way to separate strategic uncertainty from operational uncertainty, and to push each to the right level of the organisation. An empirically grounded view of what 344 exceptional companies did differently over four decades, and how to test their behaviour against the audience’s own.