Business Strategy & Growth speakers

Why organisations work with Lior Arussy He has the documented Mercedes-Benz USA case: a dealer network that moved from ninth to first in customer satisfaction, with 25,000 employees engaged through 80 full-day programmes. His method treats customer experience as an execution problem, not a brand or service problem. The deliverable is behavioural change at the frontline, tied to revenue and retention. He brings a published intellectual track. Seven books, including Next Is Now (Simon & Schuster) on building organisations for continuous change, and 300+ articles, with regular contributions to Harvard Business Review and Chief Executive. He has run more than 200 corporate transformations through Strativity, with clients including Mercedes-Benz, Royal Caribbean, Thomson Reuters, HSBC, SAP, FedEx, and Johnson & Johnson. The reference base is unusually deep for a CX speaker. His Generative AI keynote work addresses what the technology does to customer expectations and to the operating model of customer-facing teams. It is positioned as a strategic conversation, not a tooling demo. Biography highlights Founder and CEO of Strativity Group, a global customer experience and strategy execution consultancy operating across multiple countries. Author of seven books, including Next Is Now (Simon & Schuster, 2018), Passionate and Profitable (Wiley, 2005), and Customer Experience Strategy. 300+ published articles, with regular contributions to Harvard Business Review and Chief Executive media. Led the Mercedes-Benz USA customer experience transformation, taking the dealer network from ninth to first in customer satisfaction. Named to the Global Gurus customer service and customer experience rankings; recipient of the CRM Magazine “Influential Leaders” award. MBA, Weatherhead School of Management, Case Western Reserve University. Previously held executive positions at Hewlett-Packard. Biography Most customer experience programmes do not fail at the strategy stage. They fail when an engaged steering committee meets a frontline that has been trained to comply with policy rather than own a customer outcome. Arussy has spent two decades closing that gap inside large organisations. He founded Strativity Group in 2003 and has since led more than 200 corporate transformations across customer experience, employee engagement, and strategy execution. The Mercedes-Benz USA work is the cleanest illustration: a dealer network that moved from ninth to first in customer satisfaction after 25,000 employees were engaged through 80 full-day programmes. A European logistics client he advised moved from 3% to 44% annual organic growth in two years. The work is consistently anchored in measurable commercial change, not in survey scores or brand language. The published track behind the consulting is substantial. He has written seven books, including Next Is Now (Simon & Schuster, 2018) on building organisations that thrive under continuous change, and Passionate and Profitable (Wiley, 2005) on why customer strategies typically fail. He has published more than 300 articles, including in Harvard Business Review, and contributes regularly to Chief Executive media. His current keynote work extends into the implications of generative AI for customer expectations and the operating model of customer-facing teams. For a senior buyer, the value is access to a CX practitioner who has done the work at scale and writes about it with the directness of someone who has watched it succeed and fail in real organisations. The references run from Mercedes-Benz and Royal Caribbean to HSBC, SAP, and Johnson & Johnson. Key speaking topics Customer experience as commercial growth strategy Strategy execution and behavioural change at the frontline Customer-centric culture and employee engagement The generative AI-empowered customer Leading continuous change and organisational reinvention Personal agency and ownership in transformation Ideal for Chief Customer Officers, CXOs, and Chief Marketing Officers leading enterprise-wide CX programmes. CEOs and COOs evaluating the gap between customer strategy and operating reality. Transformation and change leaders responsible for embedding new behaviours across large, distributed workforces. Boards and leadership teams in retail, financial services, automotive, hospitality, logistics, and B2B technology. Audience outcomes A practitioner’s account of what separates CX programmes that move revenue from those that move only dashboards. A clearer picture of how generative AI is reshaping customer expectations and the work of customer-facing teams. The five steps from Next Is Now applied to the audience’s own change environment. Named case material from Mercedes-Benz, Royal Caribbean, and other Fortune 500 transformations. A direct challenge to the policy-and-consistency model of customer service, with the alternative framed in operational terms.

Why organisations work with Lior Zoref He gives leaders a tested method for sourcing decisions and ideas from hundreds or thousands of people, drawn from his Bar-Ilan PhD research and his book Mindsharing rather than from anecdote. His TED 2012 talk, the first ever crowdsourced TED talk, is itself a working demonstration of the method, complete with a live audience experiment that hit within three pounds of the right answer. He has run the same playbook inside Microsoft as a VP, which means he can speak to senior teams about adoption, internal politics and the practical limits of crowd input, not just the upside. His current work on collective and artificial intelligence gives executives a usable frame for where human crowd input still beats algorithms, and where the two should be combined. Boards and CEO offices can put him in front of an audience that includes Bill Gates, Al Gore and Jeff Bezos at TED-level events without losing them on technical depth or losing the room on accessibility. Biography highlights PhD in crowdsourcing, Bar-Ilan University; BA and MA in computer science, the Technion. Fourteen years at Microsoft, ending as Vice President of Marketing for Consumer and Online Services. Author of Mindsharing: The Art of Crowdsourcing Everything, listed by Inc. magazine among its top books for entrepreneurs. Delivered the first crowdsourced TED talk at TED 2012 in Long Beach, including a live ox-weighing experiment that became one of the conference’s most-discussed moments. Keynote client list includes SAP, KPMG, Jaguar, Kodak, Nike, LinkedIn, Element Fleet Management and the Consumer Technology Association. Coverage and citation in Fast Company, Harvard Business Review, NPR, The New Yorker, Inc. and the BBC. Biography The first crowdsourced TED talk was delivered in 2012 by a former Microsoft marketing VP who walked on stage at Long Beach with a live ox. Five hundred audience members guessed its weight. The crowd’s average came within three pounds. The point of the demonstration was simple. Groups, properly used, are often more accurate than the smartest individual in the room. The speaker behind it, Lior Zoref, has spent the years since turning that idea into a working method for organisations. His PhD in crowdsourcing at Bar-Ilan University, combined with fourteen years inside Microsoft, gives him a rare double position. He can argue the academic case for crowd wisdom and explain what it actually takes to run it inside a large company with established hierarchies and politics. Mindsharing, his book on the topic, was named by Inc. magazine among its best books for entrepreneurs and has been translated into multiple languages. It treats social and internal networks as a decision-making asset that most leaders still underuse, with examples drawn from how he crowdsourced his own TED talk and his book. His current keynote work focuses on the line between collective human intelligence and artificial intelligence. The argument he brings to senior audiences is not that AI replaces the crowd, or that the crowd outperforms AI, but that organisations that learn to combine the two will out-decide and out-innovate those that pick a side. Key speaking topics Crowd wisdom and collective intelligence Innovation and idea generation at scale Decision-making in complex environments Collective intelligence and artificial intelligence Leadership in the era of networked organisations Crowdsourcing for product, marketing and strategy Ideal for CEOs and executive teams looking to widen the input set on major strategic decisions Innovation, R and D and product leaders running idea-generation programmes CMOs and customer experience leaders using community and customer crowds as a strategic asset Leadership offsites and TED-style flagship events that need a high-credibility, demonstration-led keynote Audience outcomes A working understanding of when crowd input beats expert input, and when it does not Concrete techniques for running crowdsourced decisions inside an organisation, with named examples A clearer view of how to combine human collective intelligence with AI tools rather than treating them as substitutes A memorable, demonstration-led case for changing how senior teams generate options before they choose

Why organisations work with Lolita Taub She runs a working venture fund built on the community-as-moat thesis, so the argument is tested against capital decisions every week, not theorised from the outside. She has sat on both sides of the cap table: $50M-plus in enterprise tech sold at IBM and Cisco, then 100-plus pre-seed and seed investments through Backstage Capital, The Community Fund and Ganas Ventures. She built Ganas Ventures as the first Latina-led traditional VC fund using a public fundraising structure under SEC Rule 506(c), which gives her direct experience of investor access as a design problem, not a diversity slogan. Her audience network of 90,000-plus founders, funders and operators, plus a 22,000-subscriber newsletter, is itself proof of the playbook she teaches. Biography highlights General Partner and founder, Ganas Ventures, investing pre-seed and seed across the US and Latin America. Co-founder of The Community Fund with Jesse Middleton and Flybridge, a $5M vehicle backing community-driven startups. Forbes 30 Under 30 Finalist; World Economic Forum Global Shaper across San Diego, Madrid and New York hubs. 2x TEDx speaker; keynote stages at Meta, Zoom, Stanford and Harvard. 2025 Stella Foundation Lifetime Achievement Award; 2025 ¡HOLA! Latina Powerhouse in the Disrupters category. MBA, IE Business School; BA International Relations, University of Southern California. Biography Most early-stage companies are built on a marketing assumption that no longer holds. Distribution channels are saturated, paid acquisition costs keep climbing, and customers move on the moment a cheaper alternative appears. The companies that survive are the ones whose users, contributors and earliest believers feel ownership over the product, and that is a structural design choice, not a campaign. Ganas Ventures was built around that observation. As General Partner and founder, Taub invests pre-seed and seed cheques into community-driven companies across the US and Latin America, and runs the fund itself as a community of operators, angels and LPs rather than a closed institutional vehicle. Before Ganas, she co-founded The Community Fund with Jesse Middleton and Flybridge, a $5M fund seeding the same thesis into 100 startups. The argument has weight because she sold the technology stack before she invested in it. Seven-plus years at IBM and Cisco produced the first US Cloud sale at QAD and the first Cisco IoT Connected Cities project, and a track record across data analytics, security and cloud. She then moved through Backstage Capital, Indie.VC, K Fund and NextGen Venture Partners, and now sits on more than 100 portfolio cap tables. Outside the fund, she is a 2x TEDx speaker and World Economic Forum Global Shaper who has keynoted at Meta, Zoom, Stanford and Harvard. The 2025 Stella Foundation Lifetime Achievement Award and a place on ¡HOLA!’s Latina Powerhouse list recognise a working venture practice, not a personal story. Key speaking topics Community as commercial moat Early-stage venture strategy Building investor and founder networks Underestimated founders and capital access Latin America and US cross-border tech Responsible AI and bias in product Inclusive investing and Rule 506(c) fund design Ideal for Founders and operating teams at pre-seed through Series A Corporate venture, innovation and ecosystem leads building community plays CMOs and growth leaders rethinking brand around customer ownership LP and family office audiences allocating to emerging-manager strategies Audience outcomes A working definition of community moat that can be applied to a specific product, not a generic brand claim A view of how early capital is actually allocated to community-driven companies, from a GP writing those cheques Practical reference points from 100-plus portfolio investments, including what separates a real community from an audience A grounded reading of how inclusion shows up in commercial strategy and fund design, away from political signalling Direct exposure to the US and Latin America early-stage landscape from an investor active on both sides

Why organisations work with Loris Spinelli A live factory contract with Lamborghini Squadra Corse, the kind of role only a handful of drivers in the world hold at any one time, gives audiences direct access to how a global manufacturer engineers performance under public pressure. Five Lamborghini Super Trofeo championships across European and North American series, plus the 2023 IMSA GTD class win at Petit Le Mans, give him verifiable proof points rather than career anecdotes. Endurance racing experience at Daytona and Spa, where outcomes hinge on hours of driver rotation, fatigue management and team radio discipline, lends itself to genuine cross-over conversations on team performance. Speaks fluent English and Italian and is based in the United States, which makes him a workable fit for European and US corporate audiences without translation. Biography highlights Lamborghini Squadra Corse factory GT3 driver since the 2024 season. Five-time Lamborghini Super Trofeo champion across Europe Pro, Europe Pro-Am and North America Pro classes, 2015 to 2023. GTD class winner at the 2023 Motul Petit Le Mans with Forte Racing; runner-up in GTD at Petit Le Mans 2024. KF2 karting World Cup winner, 2011. Competes in the IMSA SportsCar Championship and GT World Challenge Europe series. Italian, based in Palm Beach Gardens, Florida. Biography GT3 endurance racing is one of the few professional environments where a small group of people, working under physical strain and live television coverage, has to take coordinated decisions every few seconds for hours at a time. Loris Spinelli has built a career inside that environment. Since 2024 he has been a factory driver for Lamborghini Squadra Corse, the manufacturer’s works GT3 programme, having come through its junior driver development pipeline. His record on track is specific and verifiable. He has won five Lamborghini Super Trofeo championships across European and North American series between 2015 and 2023, and took the GTD class win at the 2023 Motul Petit Le Mans with Forte Racing, recovering from three drive-through penalties to do so. The same crew finished second in class at Petit Le Mans in 2024 by under a second. That body of work gives him a usable language for corporate audiences on the things motorsport actually teaches: how a factory team prepares for races it cannot fully predict, how drivers handle the gap between data and judgement, how composure under sustained pressure is built rather than summoned. He works in English and Italian and is based in Florida, which makes him accessible to both US and European programmes. His most useful contribution to a leadership audience is not the racing footage. It is the description, from someone currently inside it, of how a global performance organisation routinely turns long preparation into a few seconds of execution and then debriefs honestly enough to do it again the following weekend. Key speaking topics High-performance culture inside a factory motorsport team Composure and decision-making under pressure Preparation, debrief and continuous improvement Team trust and communication in endurance racing Resilience after setbacks and penalties Italian motorsport and the Lamborghini Squadra Corse programme Ideal for Sales kick-offs and incentive events where a credible elite performer is the anchor Leadership offsites focused on composure, recovery and team discipline Automotive, luxury and hospitality clients with a brand affinity to motorsport Italian and bilingual European audiences Audience outcomes A first-hand account of how a current factory GT3 driver prepares for high-stakes endurance races. A working definition of team trust drawn from driver-engineer-pit communication, not a generic team metaphor. A specific example of recovering from setbacks during a race, anchored in the 2023 Petit Le Mans win. Practical reflections on what high-performance culture looks like inside a global manufacturer’s works programme.

Why organisations work with Lorraine Heggessey She has led turnarounds across three very different sectors: a flagship public broadcaster, a private-equity-backed independent producer, and a senior royal charity. Few speakers can compare an operating challenge across that range and be credible on each. She commissioned the decisions that defined a generation of British television, including the revival of Doctor Who and the launch of Strictly Come Dancing. Audiences trust her on risk because she has personally backed the calls that institutions hesitate to make. She built Boom Pictures from a private equity start into the UK’s seventh-largest independent producer in three years, then exited to ITV. She speaks on scale-up and exit with operator detail, not investor abstraction. As CEO of The Royal Foundation, she professionalised a venture philanthropy model addressing mental health and veteran support, working directly with the principals. She is one of a small number of speakers credible on both commercial leadership and complex stakeholder organisations. She is forthright on the practical content of leading women into senior roles, drawing on her own progression to one of British broadcasting’s most scrutinised jobs. The argument is operational, not motivational. Biography highlights First female Controller of BBC One, 2000 to 2005, commissioning Doctor Who (revival), Strictly Come Dancing, Spooks, and Waking the Dead. CEO of TalkbackThames, 2005 onwards, launching Britain’s Got Talent and growing profits by more than 50% in two years. Executive Chair of Boom Pictures, founded in 2012, grown into the UK’s seventh-largest independent producer and acquired by ITV in 2015. CEO of The Royal Foundation of the Duke and Duchess of Cambridge and the Duke and Duchess of Sussex, 2017 to 2019. Chair of the Lyric Hammersmith Theatre (since 2022) and Chair of The Grierson Trust (2014 to 2025). Fellow of the Royal Television Society; Woman of the Year, Women in Film and Television UK Awards, 2005; Peabody Award winner. Biography BBC One was losing to ITV1 in audience share when a new Controller took over in November 2000. Five years later the channel had recommissioned Doctor Who after a sixteen-year absence, launched Strictly Come Dancing, and reclaimed the position of Britain’s most-watched channel. Lorraine Heggessey, the first woman to hold the role, made the commissioning calls that shifted the institutional culture around risk. She left the BBC in 2005 to run TalkbackThames, where Britain’s Got Talent and Take Me Out drove a profit increase of more than fifty per cent inside two years. In 2012 she raised private equity to start Boom Pictures, which within three years was the UK’s seventh-largest independent producer and was sold to ITV in 2015. Few UK operators have moved from running a public-service broadcaster to founding and exiting a commercial production business at that scale. In 2017 she became CEO of The Royal Foundation, the philanthropic vehicle of the Duke and Duchess of Cambridge and the Duke and Duchess of Sussex, with a brief to professionalise its venture philanthropy approach to mental health, veterans, and conservation. She left in 2019, having institutionalised a model that the principals could continue to grow. Her current platforms are the Lyric Hammersmith Theatre, which she chairs, and Channel 4’s Growth Fund, which she has advised for nearly a decade. She is a Fellow of the Royal Television Society and a regular BAFTA and RTS judge. Her authority on change and on senior leadership is grounded in repeated operating experience, not in a single signature thesis. Key speaking topics Leading organisational turnaround Risk-taking and commissioning under public scrutiny Scale-up leadership and exit Intrapreneurial culture inside large organisations Women in senior leadership Mental health at work Stakeholder-heavy non-profit leadership Ideal for CEO, CHRO, and board audiences working through structural change or repositioning. Senior leadership programmes inside large public-service or regulated organisations. Women’s leadership and high-potential talent forums seeking operational, not motivational, content. Founders and scale-up leadership teams preparing for institutional growth or exit. Audience outcomes A direct account of how a senior leader changes the risk appetite of a cautious institution. A working view of intrapreneurial culture from inside organisations that have to deliver under public scrutiny. An operator’s perspective on building and exiting a media business, including the decisions that determine value at sale. A grounded position on women’s progression to the most senior roles, based on lived experience rather than advocacy. A practical frame for addressing mental health at work, drawn from involvement in the Heads Together campaign.

Why organisations work with Louis Gudema He has published an award-winning framework for the order in which B2B marketing should be built. The Bullseye Marketing model, set out in a 400-page second edition that won the 2023 Goody Business Book Award for Best Marketing/Branding Book, sequences fast-payback demand programs before brand investment rather than running them in parallel. He has run the playbook himself at scale. Gudema founded Magic Hour Communications, pivoted it from services into an early SaaS business with a Web CMS product, grew it into one of the top firms in its national market, and exited in 2009, so the operating advice is tested against a P&L he owned. He has worked across roughly 200 organisations from IBM down to early-stage MIT spin-outs, which means a CMO or founder gets advice calibrated to the actual stage of their business rather than a generic enterprise template. His MIT Venture Mentoring Service work, including ten consecutive years of the MIT marketing boot camp, gives him pattern recognition on what actually moves revenue for a young technology company versus what wastes founder time. He brings a behavioural-economics layer that most B2B marketers ignore. His brain-science talk applies seven named heuristics (anchoring, authority, availability, liking, loss aversion, reciprocity, scarcity) to live sales and marketing decisions. Biography highlights Author of Bullseye Marketing: How to Grow Your B2B Business Faster, second edition 2023. 2023 Goody Business Book Award winner for Best Marketing/Branding Book; finalist at the Book Excellence Awards; named to Book Authority’s Best Marketing Plan Books of All Time. Founder and former CEO of Magic Hour Communications, an early SaaS firm with the MagicWand Web CMS, sold in 2009. Founder of Revenue & Associates, LLC, a fractional CMO practice for B2B startups and growth-stage companies. Mentor with the MIT Venture Mentoring Service and leader of the annual MIT marketing boot camp, tenth edition in 2024. Contributor to Harvard Business Review, MarketingProfs, HubSpot, VentureBeat, Content Marketing Institute, Chiefmartec, and TechTarget. Biography Most B2B marketing budgets are spent in the wrong order. Brand campaigns get funded before the demand-generation programs that would have paid for them, and the pipeline arrives late. Bullseye Marketing, the book Louis Gudema published in its second edition in 2023, exists to fix that sequencing problem. The framework is built around three concentric rings. Start with the customers and prospects already in the system, where conversion is fastest. Move outward into demand capture and active-buyer programs, search, retargeting, and review sites. Then, with cash flow funding it, invest in the brand and awareness work that compounds over the years. The book won the 2023 Goody Business Book Award for Best Marketing/Branding Book and a Book Excellence Awards finalist nod, and was named one of the Best Marketing Plan Books of All Time by Book Authority. Gudema runs the playbook for a living. He founded Magic Hour Communications, pivoted it from a marketing-services agency into an early SaaS firm built around a Web CMS product, grew it into one of the top three or four firms in its market, and exited in 2009. He now operates revenue & associates as a fractional head of marketing, and has worked with roughly 200 organisations from IBM to early-stage MIT spin-outs. The MIT connection runs deep. Gudema mentors through the MIT Venture Mentoring Service and led the tenth annual MIT marketing boot camp in 2024. His writing in Harvard Business Review, MarketingProfs, HubSpot, and VentureBeat extends the same operating thesis: B2B growth comes from disciplined sequencing of programs with measurable ROI, not from creative reinvention. Key speaking topics B2B marketing strategy and demand generation Bullseye Marketing framework Startup and scale-up growth marketing Behavioural economics in B2B sales and marketing Fractional and interim marketing leadership Account-based marketing and pipeline acceleration Ideal for CEOs and founders of B2B technology and SaaS companies under $50m in revenue CMOs and heads of marketing at growth-stage businesses need to defend program spend to a CFO Investor-backed startup cohorts and accelerator programs looking for a sequenced go-to-market playbook Sales leaders responsible for the pipeline who want to align marketing programs to revenue-cycle reality Audience outcomes A defensible order in which to run B2B marketing programs, with the fastest-payback work first A working knowledge of the three-ring Bullseye Marketing Framework and how to apply it to an existing budget Specific demand-generation tactics, search, retargeting, ABM, customer expansion, that map to short payback windows A view of how seven behavioural heuristics change conversion in real B2B sales and marketing assets A shared vocabulary for marketing, sales, and finance to evaluate program ROI on the same terms

Why organisations work with Luis Maria Huete He brings a named, structured methodology, Clienting, that gives a management team a shared language for customer segmentation, business model alignment, and service mix economics. It is the rare customer-strategy framework with both an academic anchor and four decades of board-room application. He has facilitated senior offsites in more than 800 companies across 70 countries, including Banco Santander, BBVA, Telefonica, Coca-Cola, Repsol, and ISS. The work is execution-focused: redesigning structure, coordination mechanisms, and the operating model behind a strategy. His doctoral work on commercial banking service strategy was named best dissertation of 1988 by the Decision Sciences Institute. The same analytical discipline shows up in the way he treats customer profitability as an operating problem, not a marketing one. He has taught inside Harvard Business School’s Achieving Breakthrough Service and Advanced Management programmes, alongside his chair at IESE. The combined platform gives senior audiences confidence that the frameworks have been pressure-tested in serious academic and corporate settings. He works fluently in English and Spanish, with board-level experience across Europe, Latin America, and Asia. For multinational teams that need a single voice on customer strategy across regions, that range is genuinely scarce. Biography highlights Professor of Operations, Information and Technology at IESE Business School, on faculty since 1982. DBA, Boston University. Fulbright Scholar. Doctoral thesis on commercial banking service strategy awarded best dissertation of 1988 by the Decision Sciences Institute. Author of thirteen management books, including Clienting, Service Management, Leading for the Common Good (2015), 50 Leaders Who Made History (2017), and Leadership and Governance (2025). Faculty contributor to Harvard Business School’s Achieving Breakthrough Service and Advanced Management executive programmes. Regular contributor to Harvard Deusto Business Review and Expansion. Chairs the Advisory Board of Makro and the Instituto de Capital Humano. Board member of Altia, the Instituto Gobernanza y Sociedad, and the International Academy of Management. Biography Customer profitability is an operating problem before it is a marketing one. Most companies cannot say, with any precision, which of their customers earn the margin that funds the rest of the business, or how the service model would need to change if they could. That is the question Huete has spent four decades putting in front of senior teams. His framework, Clienting, gives a management committee a structured way to work that question. It moves through segmentation, business model alignment, service mix, implementation, and performance measurement, treating customer strategy as a coordinated set of operating decisions rather than a brand exercise. The methodology is documented across thirteen books and tested inside the executive programmes of IESE Business School and Harvard Business School, where Huete has taught Achieving Breakthrough Service and Advanced Management. The academic anchor is serious. His doctoral thesis on commercial banking service strategy was named best dissertation of 1988 by the Decision Sciences Institute, and he holds a chair at IESE he has occupied since 1982. Alongside that, he has facilitated senior offsites in more than 800 companies across 70 countries, including Banco Santander, BBVA, Telefonica, Coca-Cola, Repsol, and ISS. He chairs the Advisory Board of Makro and the Instituto de Capital Humano, and writes regularly for Harvard Deusto Business Review and Expansion. What a senior team gets is a working vocabulary for customer strategy and a facilitator who has watched several hundred management committees try to install it. The conversation he runs is rarely about ideas. It is about what to stop doing, which customers to organise around, and how to align the operating model to the answer. Key speaking topics Clienting and customer strategy Service management and service economics Strategy execution and operating model design Corporate culture and senior-team alignment Leadership and governance Family business transitions Customer loyalty and profitability Ideal for CEOs, CCOs and CMOs reviewing customer segmentation and the underlying service economics. Boards and ExCos running a strategy refresh or post-merger operating model redesign. Senior leadership offsites that need a structured outside facilitator on customer strategy and execution. Family business owners and boards navigating governance and succession alongside commercial repositioning. Audience outcomes A working vocabulary for Clienting, segmentation, service mix, and the link from customer loyalty to operating margin. A sharper read on which customer segments the organisation is actually built to serve profitably, and which it is not. A structured view of the gap between stated strategy and operating execution, and where coordination mechanisms break down. Specific examples drawn from senior offsites with European and Latin American multinationals on how the management committee owns customer strategy. A reference set of books and frameworks the team can use after the session to continue the work internally.

Why organisations work with Luke Donald A live, repeatable case study in winning team leadership: back-to-back Ryder Cup victories as captain in 2023 and 2025, the second at Bethpage Black against a hostile American gallery, with a third captaincy confirmed for 2027. Operational specifics on selection, pairings, and communication inside a high-stakes team built from elite individuals, drawn from a role he has done at the top of his sport, not adapted from a different career. A rare combination on the speaker market: a former World Number One with 56 weeks at the top, and the first player to win both the PGA Tour and European Tour money lists in the same year, who has since proven himself in the captain’s seat as well as the player’s. A working insight on doing things differently to win. Donald’s playing career was built on precision rather than power; his captaincy has been built on detail and preparation rather than rhetoric. Both translate cleanly into how serious organisations compete without the biggest budget in the room. Biography highlights Former World Number One in the Official World Golf Ranking, with 56 cumulative weeks at the top. First golfer to win both the PGA Tour money list and the European Tour Race to Dubai in the same season (2011); first Englishman to be named PGA Tour Player of the Year. European Ryder Cup winning captain in 2023 (Rome) and 2025 (Bethpage Black); confirmed for a third captaincy in 2027 at Adare Manor. Played in four Ryder Cups, on the winning side every time, including the 2012 “Miracle of Medinah”. MBE for services to golf (2012); honorary life member of the European Tour. Won the 1999 NCAA Division I Men’s Golf Championship at Northwestern, breaking the scoring record previously held by Tiger Woods. Biography Bethpage Black was set up to make Europe lose. The gallery was loud, the course was American, the run of home wins stretched back over a decade. Europe won 15 to 13. The captain was Luke Donald, doing the job for the second time in two years. The first time was Rome in 2023, a 16.5 to 11.5 win against a United States team many had favoured. The combination, Rome then Bethpage, made Donald the first European captain since Tony Jacklin in the 1980s to win consecutive Ryder Cups. In March 2026 he accepted a third captaincy for 2027 at Adare Manor, with the chance to become the first captain ever to win three in a row. The playing record behind the captaincy is its own argument for the depth of the content. Donald reached World Number One in 2011 after winning the BMW PGA Championship at Wentworth and held the ranking across a cumulative 56 weeks. The same year he became the first golfer to top both the PGA Tour money list and the European Tour Race to Dubai, was named PGA Tour Player of the Year, and won the Vardon Trophy. He was appointed MBE in 2012. Before all of that, in 1999, he won the NCAA individual championship at Northwestern, breaking a scoring record held by Tiger Woods. What organisations get on stage is the working content of leading elite individuals through a short, public, high-stakes window. Selection. Pairings. The decisions captains make at 6am and at midnight. The detail behind a result that looks, from the outside, like inevitability. Key speaking topics Building and sustaining high-performance teams from elite individuals Leadership and decision-making under pressure Selection, pairings, and the mechanics of team composition Continuous improvement and competing without the biggest physical advantage Strategy and preparation in short, public, high-stakes windows Captaincy lessons from back-to-back Ryder Cup wins Ideal for Senior leadership offsites and conferences where the brief is performance, composure, and team execution Boards and executive teams entering a defining short-window moment such as integration, launch, or campaign Sales kick-offs and commercial leadership events where competing against a larger incumbent is the strategic reality Major corporate dinners and anniversary moments requiring a recognisable, current, on-brief keynote presence Audience outcomes A direct account of how a captain turns elite individuals into a team that performs in a hostile environment Specific, named decisions behind two consecutive Ryder Cup wins, including selection and pairings logic A working view on the role of preparation, detail, and composure when the stakes are short, public, and binary A practical case for competing on precision and preparation rather than raw advantage

Why organisations work with Luke Johnson He has built, bought and sold more well-known British consumer brands than almost any other operator of his generation, including PizzaExpress, Strada, The Ivy, Giraffe, Patisserie Valerie and Gail’s, which gives any commercial audience an unusually direct reference point. He runs his own private equity firm, Risk Capital Partners, and continues to chair operating businesses, so the perspective is current investor and chairman, not retired founder. He has written a weekly national-press column on entrepreneurship for more than twenty years across the Financial Times, The Sunday Times and the Sunday Telegraph, which means audiences get arguments that have been tested in print, not improvised on stage. He is willing to talk publicly about the collapse of Patisserie Valerie, the fraud that triggered it, and what a chairman missed, which is rare candour from a figure still active in private equity. His chairmanship of Channel 4, the Royal Society of Arts and the Institute of Cancer Research gives him a board-level vocabulary that translates well for non-executives, charity trustees and public sector audiences. Biography highlights Chairman of PizzaExpress from 1993 to 1999, growing the chain from 12 to over 150 restaurants and the share price from 40p to over 900p. Founder and chairman of Risk Capital Partners, a London private equity firm operating since 2001. Chairman of Channel 4 Television Corporation, 2004 to 2010. Founder of Signature Restaurants (The Ivy, Le Caprice, J. Sheekey, Belgo) and the Strada chain; investor in Giraffe, Gail’s, Brighton Pier Group and Patisserie Holdings. Author of “Start It Up: Why Running Your Own Business Is Easier Than You Think” (Penguin, 2011) and weekly columnist for the Financial Times (2007 to 2015) and The Sunday Times (2015 to 2021). Co-founder and chairman of the Centre for Entrepreneurs; former chairman of the Royal Society of Arts, StartUp Britain and the Institute of Cancer Research; honorary degrees from Heriot-Watt, Bath, UWE and the University of West London. Biography PizzaExpress had twelve restaurants and a 40p share price when Luke Johnson and Hugh Osmond took control in 1993. By the time Johnson left as chairman in 1999, the chain had passed 150 sites and the share price had cleared 900p. That single deal still anchors his commercial reputation, but it sits inside a longer pattern. He founded Signature Restaurants, which owned The Ivy, J. Sheekey, Le Caprice and Belgo. He built Strada from scratch to thirty sites. Risk Capital Partners, the private equity firm he has run since 2001, has backed Giraffe, Gail’s, Brighton Pier Group, Patisserie Holdings and a long list of mid-market operators. The picture is not uniformly positive, and that is part of why senior audiences listen. Patisserie Holdings, where he was chairman and largest shareholder, collapsed in October 2018 after the discovery of significant accounting fraud. He has written and spoken about the experience in detail, including what a non-executive chair can and cannot see from the board. Alongside the deals, Johnson has built an unusually durable second career as a writer. He wrote weekly for the Sunday Telegraph from 1998, for the Financial Times from 2007, and for The Sunday Times until 2021. The work covers founders, capital, markets, management and failure, and it is consistently specific. His 2011 book “Start It Up”, published by Penguin, sets out the operator’s view of starting and running a small business without the usual founder mythology. Public roles round out the picture. He chaired Channel 4 Television for six years, the Royal Society of Arts for three, the Institute of Cancer Research for eight, and co-founded the Centre for Entrepreneurs to make the case for British founders in public policy. Four British universities, Heriot-Watt, Bath, the University of the West of England and the University of West London, have awarded him honorary degrees on the strength of that combined record. Key speaking topics Entrepreneurship and the realities of starting a business Private equity and growth-stage investment Consumer, hospitality and retail strategy Scale-up leadership and board governance Lessons from corporate failure and fraud The economics of small and medium-sized business Chairmanship of listed and charitable organisations Ideal for Founders, CEOs and senior teams in consumer, hospitality, retail and service businesses Private equity, venture and growth-stage investor audiences Boards and non-executive directors of listed and private companies Industry conferences and member organisations focused on entrepreneurship and SME growth Audience outcomes A franker view of why scale-ups stall than most growth literature offers, drawn from named deals on both sides of the outcome. A working understanding of how private equity actually evaluates and backs consumer businesses, from a practitioner who still writes the cheques. A clearer sense of what a board chair owes a company under stress, informed by the Patisserie Valerie collapse and other live cases. Concrete prompts for founders on capital, hiring, controls and exit, anchored in three decades of operator experience.

Why organisations work with Magnus Lindkvist He built the academic discipline he speaks from. In 2008 he created the world’s first accredited course in trendspotting and future thinking at the Stockholm School of Entrepreneurship, which gives the work an unusually serious intellectual base for the futurist category. His books are a connected argument, not a back catalogue. Everything We Know Is Wrong, The Attack of the Unexpected, and When the Future Begins set out why most forecasting fails, and his 2025 book with MIT research scientist Bryan Reimer, How to Make AI Useful, applies the same method to the one technology every forecast now has to reckon with. He treats unexpected events as a strategic category, not a footnote. Boards used to thinking in trends get a sharper framework for the shocks that trends cannot predict. He has spent three decades inside the meeting rooms of Fortune 500 boards, ministries, and global institutions, which means the material is calibrated for senior audiences rather than conference floors. The delivery is a deliberate performance. He calls it intellectual acupuncture, and senior buyers consistently book him for sessions where the brief is to change how a leadership team thinks, not to brief them on a topic. Biography highlights Co-author, with MIT research scientist Dr Bryan Reimer, of How to Make AI Useful: Moving Beyond the Hype to Real Progress in Business, Society and Life (LID Publishing, 2025). Creator, in 2008, of the world’s first academically accredited course in trendspotting and future thinking at the Stockholm School of Entrepreneurship, and founder of the consultancy Pattern Recognition (2005). Author of further books on creativity and crisis recovery, including Minifesto, Creative Friction (with music journalist Jan Gradvall), The Reset Book, and The Dare to be Different Book. Has advised and presented to Fortune 500 boards, government ministries, and global institutions. MSc in Business and Economics, Stockholm School of Economics; degree in film production, UCLA. Over 1,000 keynotes delivered to corporate, institutional, and government audiences across roughly three decades. Biography Most forecasting fails for the same reason. It extrapolates the present and underweights everything that arrives from outside the model. Magnus Lindkvist has spent three decades building a more honest discipline around that problem, and a body of work that takes long-term thinking seriously as a leadership skill. The intellectual base is unusual for the futurist category. In 2008 he created the world’s first accredited course in trendspotting and future thinking, at the Stockholm School of Entrepreneurship, after founding his consultancy Pattern Recognition in 2005. The trio of books that anchors his speaking work, Everything We Know Is Wrong, The Attack of the Unexpected, and When the Future Begins, runs as a connected argument: trends matter, the events that break them matter more, and organisations need a different mental architecture for the long horizon. The delivery is the second reason senior buyers commission him. He treats a keynote as a performance designed to shift a room’s assumptions, which is why boards, ministries, and global firms tend to use him when the leadership team needs to think differently, not simply hear an update. The same instinct runs through his shorter books: Minifesto makes the case for small ideas inside organisations dominated by grand narratives, and The Dare to be Different Book sets out what it takes to produce genuinely original work. His most recent book takes that discipline straight to the technology now reshaping every forecast. How to Make AI Useful, written with MIT research scientist Bryan Reimer and published in 2025, sets aside both the utopian and the apocalyptic framings of artificial intelligence and asks a narrower question: where AI is actually useful, and for whom. It is the foresight method applied to the defining uncertainty of the decade. Key speaking topics Long-term thinking and strategic foresight Trendspotting and turning points in industries The strategic role of unexpected events Making artificial intelligence useful in business Creativity and the conditions for original work Reset and recovery after crisis Innovation under uncertainty The future of technology and society Ideal for Boards and executive teams setting multi-year strategy under high uncertainty CSOs, heads of strategy, and corporate development leaders responsible for long-range planning Innovation, R&D, and foresight leads inside large incumbents Leadership offsites where the brief is to change how the team thinks, not to deliver an update Audience outcomes A sharper sense of where current forecasting habits are likely to mislead a leadership team A practical vocabulary for distinguishing trends, turning points, and genuinely unexpected events A more honest framework for long-term thinking, drawn from his book When the Future Begins A renewed view of creativity and small ideas as strategic assets, not cultural ornaments A clearer view of where AI is genuinely useful in their business and where current enthusiasm outruns the evidence, drawn from How to Make AI Useful

Why organisations work with Maher Mezher He holds a patent on the Innovators Process, a four-phase method filed across multiple jurisdictions, and uses it as the operating system inside the workshops he runs. His credibility is built on shipped products, not models on paper. The Fertility Loan he created in retail banking is a teaching case in Philip Kotler’s Principles of Marketing. He works in the languages and industries where innovation is hardest to land: regulated banking, telecom and pharma across the Middle East and Europe. He brings a tool stack, not just a talk. The Innovators Tool app, Innovators Habits and Become an INNOVATOR methodology give teams something to use the day after the keynote. He sits inside the regional innovation infrastructure, including Georgetown University in Qatar’s executive education and Qatar Foundation’s Stars of Science programme. Biography highlights Founder of Innovators League, a consulting and training firm focused on installing innovation capability inside large organisations. Inventor of the Innovators Process, a four-phase innovation method protected by patent filings. Creator of the Innovators Tool, an app for guiding teams from idea to commercial concept. Faculty for Leading Change through Innovation at Georgetown University in Qatar Executive Education. Mentor at Stars of Science, the Qatar Foundation pan-Arab innovation programme. Originator of the Fertility Loan, a retail banking product cited as a case study in Philip Kotler’s Principles of Marketing. Biography Most innovation programmes fail at the same point. Ideas are generated, pilots are funded, and then the work stalls between the lab and the line. Maher Mezher built his career on closing that gap, first as a banker shipping products, then as the operator of a method designed to make innovation behave like a managed process. His starting move was the Fertility Loan, a retail banking product he created that ran into a real customer need rather than a marketing brief. It later appeared as a case in Philip Kotler’s Principles of Marketing, which is the kind of citation that signals practitioner credibility rather than academic positioning. From that base he built Innovators League, the consulting firm through which he now works with banks, telcos, pharma companies and government bodies. The intellectual core is the Innovators Process, a patented four-phase method, supported by the Innovators Tool app and the Become an INNOVATOR methodology used inside client workshops. He sits inside the region’s innovation infrastructure as much as he speaks at it: faculty for Georgetown University in Qatar’s executive education on leading change through innovation, and a mentor on Stars of Science, the Qatar Foundation programme that backs Arab inventors. That mix of patent holder, product builder and teacher is what large organisations book him for. Key speaking topics Structured innovation process Innovation capability inside regulated industries Digital leadership and AI for non-technical leaders Creative leadership under uncertainty Innovator habits and behaviour change Product and business model innovation Innovation in financial services Ideal for CEOs and innovation leads in banks, telcos and pharma planning a multi-year innovation programme Heads of product and transformation responsible for moving concepts to launch Executive education and leadership academies in the Middle East and Europe Government and sovereign innovation bodies building national capability Audience outcomes A working understanding of the four phases of the Innovators Process and where their organisation breaks them A vocabulary for separating ideas, concepts and innovations, so teams stop conflating activity with progress Concrete examples of innovations that shipped in regulated industries, with the trade-offs named A method and tool set leaders can put into rotation the week after the session A sharper read on which innovation behaviours to hire for and which to coach

Why organisations work with Marc Randolph He did not study the Netflix founding from the outside – he ran it. The decisions, the wrong turns, and the business model that eventually disrupted an entire industry are first-hand material, not case-study reconstruction. His central argument challenges a reflex most leadership teams share: that the quality of an idea determines whether it deserves to be pursued. His counter – that testing discipline matters more than idea quality – is specific, actionable, and uncomfortable in the right way. The Netflix founding includes the Blockbuster meeting, where Netflix was offered for $50 million and turned down. That episode alone reframes how organisations should think about incumbent advantage, competitive threat, and the cost of certainty. “That Will Never Work” is not a memoir dressed as business advice. It is a structured argument about how good companies are actually built – through iteration, testing, and the willingness to be wrong in public, not in a boardroom. He runs an active mentorship programme with working founders, which means his frameworks are tested against current entrepreneurial reality – not fixed in the past. Biography highlights Co-founder and first CEO of Netflix, which he helped build from a dismissed DVD-by-mail startup into the foundation of the platform that redefined global entertainment Author of “That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea” (Little, Brown and Company, 2019) Serial entrepreneur with multiple companies founded across direct marketing, software, and technology Former senior marketing executive at Borland International and Macromedia Guest on NPR’s “How I Built This” and other leading entrepreneurship platforms Active mentor to early-stage founders through a structured programme he runs directly Biography Netflix was not an overnight success. In its early years it was dismissed by almost everyone – including, famously, the executives at Blockbuster, who were offered the company for $50 million and said no. Marc Randolph was in that room. He co-founded Netflix in 1997 and served as its first CEO, navigating the business from an idea most people thought would never work to the foundation of what became one of the most disruptive companies in modern business history. His book, “That Will Never Work,” published by Little, Brown in 2019, does not simply recount that journey. It makes a specific argument: that entrepreneurial success has less to do with the quality of an idea than with the discipline of testing it. Most organisations spend considerable energy debating whether an idea is good enough to act on. Randolph’s contention is that the debate itself is the problem – that deciding in advance kills more valuable ideas than the market ever would. That argument is not abstract. It comes from years of direct experience – not only co-founding Netflix, but building and failing at other companies before it, and mentoring hundreds of founders since. Randolph runs an active programme for early-stage entrepreneurs, which means his frameworks are under continuous pressure from people trying to apply them in real conditions today. For organisations wrestling with innovation culture, the fear of failure, or the gap between strategy and action, Randolph offers something most speakers in this space cannot: a first-hand account of what it actually took, and a framework built from that experience rather than written about it. Key speaking topics Entrepreneurship and the discipline of idea-testing Business model innovation and iteration Innovation culture in established organisations Risk, failure, and commercial decision-making Leadership in early-stage and high-growth companies The Netflix founding – strategy, competition, and disruption Mentorship and building founder capability Ideal for CEOs and senior leadership teams building or renewing innovation culture Chief Strategy Officers and heads of new ventures or corporate innovation labs Entrepreneurship conferences and startup ecosystem events Leadership development programmes focused on commercial risk-taking and decision-making under uncertainty Audience outcomes A reframe of how ideas should be evaluated – replacing debate with testable hypotheses Practical language for separating idea quality from execution discipline A clearer understanding of what distinguishes organisations that build new things from those that discuss them Direct exposure to the decision-making logic behind one of the most studied company-founding stories in modern business A more honest framework for thinking about failure as evidence rather than verdict