Customer Experience & Marketing

Why organisations work with Diana Binks Two decades of live broadcast experience at Channel 4, Sky, Channel 5, ITV, BBC and F1TV translates directly into composure when a corporate event runs late, off-script or off-cue. Pit-lane interviewing pedigree, including 100 interviews across a 22-hour stint at Le Mans, gives organisations a host who can hold a sharp on-stage conversation with a senior executive or a difficult guest without losing the audience. Track record running press office and media operations for Formula One, Formula E and BTCC teams means she reads a brand’s commercial sensitivities the way a media manager does, not the way an outside presenter does. Active F1TV producer credit since 2022 keeps her in front of contemporary motorsport audiences, useful for any sponsor activation, hospitality programme or partner event with a motorsport adjacency. Biography highlights More than 20 years of live broadcasting across Channel 4, Sky TV, Channel 5, ITV, BBC, Radio 5 Live, MotorsTV and Speed TV (USA). F1TV producer since 2022, covering FIA Formula 1 World Championship pit-lane content. Live news presenter for Motorsport TV Live. Pit-lane and presenting credits at the FIA Formula One World Championship, Formula E, Le Mans 24 Hours, British Touring Car Championship, British Superbike Championship and the Red Bull Air Race. Press office and media manager experience with teams in Formula One, Formula E and the British Touring Car series. Corporate hosting work spanning product launches, awards ceremonies, conferences and on-stage interviews, including the F1 Silverstone VIP Lounge. Biography The 24 Hours of Le Mans does not pause for tired presenters. Diana Binks once recorded 100 pit-lane interviews across a 22-hour stretch of it, an instructive line on her CV for any organisation that needs a host to keep a room with them when the running order slips. Her broadcasting career began in production at Channel 4 on The Big Breakfast and Don’t Forget Your Toothbrush, then moved into sports presenting for Sky TV, Channel 5, ITV and the BBC. Motorsport became the spine of the work: Formula One, Formula E, Le Mans, British Touring Cars, British Superbikes and the Red Bull Air Race, including a Channel 5 piece presented from inside an aerobatic plane. Alongside the on-air career, she has run press office operations and worked as a media manager for teams across Formula One, Formula E and the BTCC. That side of the work matters commercially: she reads what a sponsor, a team or a corporate partner can and cannot say on stage, and shapes interviews around that. Since 2022 she has been a producer at F1TV, the FIA Formula 1 World Championship’s streaming service, working pit-lane coverage on the live feed. The corporate hosting work runs in parallel, covering product launches, awards ceremonies, conferences and on-stage interviews, with brands using her as an interviewer when the on-stage guest is senior, technical or commercially sensitive. Key speaking topics Corporate event hosting and emcee Awards ceremony presenting Panel moderation On-stage executive interviews Product launch hosting Motorsport commentary and audience engagement Sponsor activation and hospitality hosting Ideal for Brand and marketing leads running product launches, dealer events or partner conferences Sponsorship and hospitality teams running motorsport activations and VIP programmes Internal communications and HR leads running annual awards or recognition events Conference organisers needing a moderator for on-stage interviews with senior executives Audience outcomes A live event that holds pace from opening to close, with timings, hand-offs and Q&A handled cleanly On-stage interviews that surface a clear line from each executive guest, not a polite exchange Awards segments that read as broadcast-quality rather than internal-AV Motorsport-themed activations that land with audiences who actually follow the sport

Why organisations work with Clodagh Griffin She has built a major media brand’s TikTok presence from zero to 70,000 followers and tens of millions of views, so her advice on what travels on the platform is operational, not theoretical. She has reported undercover on TikTok’s child-safety failures for BBC Panorama, which gives her a working view of platform risk that most marketing speakers cannot offer. She works inside The News Movement, a social-first newsroom built for audiences under 35, so she sees content patterns shift in real time across news, culture and entertainment. She is a working presenter, not a former marketer talking about social media, which matters when a brief calls for on-camera moderation, panel hosting or live content capture alongside the keynote. Biography highlights Multimedia journalist at The News Movement, covering investigations and culture for a social-native audience. Built and fronted Yahoo UK’s TikTok account, reaching 70,000 followers and tens of millions of views. Undercover reporter on BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions. MA in Television Journalism, Goldsmiths, University of London (distinction, 2021); BA in Psychology. Career began at TV3 Ireland, now Virgin Media One, in 2014. Publicly known as “The TikTok Professor” across UK speaker agencies. Biography Most brands still treat TikTok as a publishing channel. Griffin treats it as a newsroom problem. Her work at Yahoo UK started with a blank account and ended with 70,000 followers and tens of millions of views, built through a daily editorial discipline: what is happening today, who cares about it, and what is the shortest credible way to put a brand in the middle of that conversation. That craft sits on top of a journalist’s training. Griffin holds an MA in Television Journalism from Goldsmiths, completed with distinction in 2021, and a BA in Psychology. Her career began at TV3 in Ireland in 2014 and moved through multimedia journalism, radio and digital production before settling into the format that suits her: short-form video built for a social-native audience. The work that distinguishes her from other social media speakers is BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions. Four weeks of undercover research, posing as a 14-year-old, exposed how predators were using the platform to groom children. She presented the findings on camera. For a marketing team thinking about brand safety, this is rare ground. The speaker has actually been on the other side of the platform’s failure mode. She is now a journalist at The News Movement, a social-first newsroom built for younger audiences, where she runs investigations and builds the arts and entertainment strand. That gives her a current view of where attention is moving, which is what brands are actually paying for when they book her. Key speaking topics TikTok strategy for brands Social media content and storytelling Emerging platforms and youth audiences Digital safety and platform risk Investigative journalism on social media Short-form video production Ideal for Heads of social, brand and content marketing CMOs reviewing TikTok or a younger audience strategy Comms and brand-safety leads inside consumer and media businesses Editorial and newsroom leaders moving to social-first formats Audience outcomes A working view of what makes a brand’s TikTok content travel, drawn from a 70,000-follower build at Yahoo UK. A direct account of how predators operate on TikTok, and what that means for brands putting content in front of younger users. A current read on where social audiences are moving across news, culture and entertainment, from inside a social-first newsroom. A clearer brief for an internal social or content team on what to test next.

Why organisations work with Lottie Hulme A working journalist inside one of the UK’s largest entertainment newsrooms, with daily access to celebrity stories, talent and the cultural conversation brands are trying to enter. Hosting credit on The Sun’s National Television Awards Winners Room, twice, plus the YouTube franchise Strictly Secrets, which gives clients an MC with a track record on the kind of stage they are trying to reproduce. A TikTok and Instagram following built specifically around showbiz commentary, which puts brand activations in front of the audience that already watches entertainment content. A podcast host (#NoFilter) and regular talk radio contributor, useful when a brief calls for long-form interview craft rather than autocue presenting. Equally comfortable on the red carpet, in the host chair and behind a microphone at a corporate event, which removes the usual gap between a presenter who looks polished and one who can actually carry a live room. Biography highlights Senior Showbiz Reporter at The Sun, delivering celebrity exclusives across the title’s digital and video platforms. Host of Strictly Secrets on The Sun’s YouTube channel. Hosted the National Television Awards Winners Room twice on behalf of The Sun. Former Showbiz and Lifestyle Reporter at OK! Magazine. Former Deputy Editor of The Handbook, a London luxury lifestyle magazine. Host of the #NoFilter podcast and a regular entertainment contributor on talk radio, including Petrie Hosken, David Bull and Fubar Radio’s Access All Areas. Biography The fastest route to a consumer brand moment in 2026 runs through showbiz coverage and social video, not press releases. Lottie Hulme works at that intersection professionally, as Senior Showbiz Reporter at The Sun, where she delivers celebrity news and exclusive interviews across the title’s digital and video platforms. Her route into the chair was deliberate. She began at i-on, Scotland’s biggest fashion and lifestyle magazine, moved to London as Deputy Editor of The Handbook covering high-end venues and events, then joined OK! Magazine as a Showbiz and Lifestyle Reporter before her current role at The Sun. The career has been built inside the publications that set the day’s entertainment agenda. The hosting work has been built in parallel. She has fronted the National Television Awards Winners Room twice for The Sun, presents the YouTube franchise Strictly Secrets, and contributes regularly to UK talk radio. Her #NoFilter podcast brings the same interview craft to long form. For brand clients, she is bookable as MC, awards host, red carpet interviewer and panel host, all delivered with a working journalist’s instinct for the story in the room. Outside the studio, the TikTok and Instagram channels function as their own distribution. Lottie’s showbiz updates reach hundreds of thousands of viewers, which makes her one of the rare presenters who arrive at a corporate event with an existing consumer audience already paying attention. Key speaking topics Entertainment journalism and the modern celebrity story Social media and TikTok for brand audiences Red carpet hosting and awards presenting Influencer marketing and creator partnerships Interview craft for podcasts and live events Luxury lifestyle and consumer brand storytelling Ideal for Consumer brand marketing teams briefing on social-first activation Awards organisers and corporate event leads needing an experienced MC or host Media, entertainment and lifestyle conferences Internal events where a journalist-host can chair panels and conduct on-stage interviews Audience outcomes A clearer read on how entertainment stories actually travel across The Sun, TikTok and broadcast in 2026. A working journalist’s view of what makes celebrity and brand collaborations land or fail. Practical reference points on building a social following around a specific editorial niche. A live demonstration of interview and hosting craft when Lottie chairs sessions on the day.

Why organisations work with Ruth Hinks She is the first woman to win UK Chocolate Masters and produced the highest UK finish on record at the World Chocolate Masters final in Paris, a credential that lands in any room. She has built and run Cocoa Black since 2008 across retail, production, cafe, and a chocolate and pastry school, giving her a working operator’s view of a specialist food business rather than a theory of one. She brings hands-on culinary content to client hospitality and product launches, which most keynote speakers cannot offer. Her career has run from Head Pastry Chef at the Windsor Hotel in Melbourne and the Sheraton Grand Hotel Edinburgh to international competition and television, giving her credibility across hospitality, retail, and broadcast settings. Biography highlights First woman to win UK Chocolate Masters, 2012. Top-five finish at the World Chocolate Masters final in Paris, 2013, the highest UK result recorded at the time. Founder of Cocoa Black, Peebles, established 2008; chocolate and pastry school opened by HRH Prince Edward in 2016. Former Head Pastry Chef at the Windsor Hotel, Melbourne and the Sheraton Grand Hotel Edinburgh. Named Australian Pastry Chef of the Year early in her Melbourne career. Expert judge, BBC Two’s The Hairy Bikers’ Chocolate Challenge; featured in Netflix’s Extreme Chocolate Makers. Biography Cocoa Black opened in Peebles in 2008. From a single Scottish border town it has grown into a chocolate and patisserie business that runs retail, production, a cafe, and a school, with international competition credibility behind it. The founder has held every line in the operation. Ruth Hinks made her name in competition before the business expanded. In 2012 she became the first woman to win UK Chocolate Masters. A year later she finished in the top five at the World Chocolate Masters final in Paris, the strongest UK result on record at that time. The result put a small Peebles operation on the international map for the craft. Her hospitality grounding came earlier. She was named Australian Pastry Chef of the Year in Melbourne, where she ran the pastry kitchen at the 5-star Windsor Hotel, then moved to head the pastry section at the Sheraton Grand Hotel Edinburgh. She trained with Cacao Barry and studied under Albert Roux, technical roots that show up in Cocoa Black’s product range and in the school’s curriculum. The Pastry School in Peebles was opened by HRH Prince Edward in 2016. Hinks has appeared as expert judge on BBC Two’s The Hairy Bikers’ Chocolate Challenge and produced a chocolate showpiece for Chatsworth House in Netflix’s Extreme Chocolate Makers, work that has put a specialist craft business in front of a far larger audience than the trade alone. Key speaking topics Building a specialist food and drink brand Entrepreneurship in craft-led businesses Competition standards in chocolate and patisserie Hospitality leadership in 5-star kitchens Product innovation and chocolate development Skills development and culinary education Women in elite culinary competition Ideal for Food and beverage industry conferences and supplier events Hospitality leadership teams and luxury hotel groups Corporate client hospitality, gala dinners, and product launches that benefit from craft content alongside a keynote Founder and entrepreneur audiences in specialist consumer businesses Audience outcomes A close-range view of what international competition standards demand of a craft operator. A founder’s account of building a specialist food business across retail, production, and education from a small town base. Specific examples of how product, brand, and training can sit inside a single small business. Hospitality and kitchen leadership lessons drawn from 5-star pastry roles.

Why organisations work with Oliver Peyton He pioneered the model of high-quality restaurant and café concessions inside cultural institutions, with sites at the National Gallery, Royal Academy of Arts, Wallace Collection and Kew Gardens, and can describe the operating logic from the inside. He has presided over both the building and the public administration of Peyton & Byrne, and discusses commercial failure and reinvention as someone who has lived it. He has applied a single operating philosophy, hospitality as a service discipline, across nightclubs, restaurants, bakeries, drinks brands and the funeral sector with Exit Here. Fifteen years as a judge on the BBC’s Great British Menu has given him sustained scrutiny of how performance operations function under pressure, and a vocabulary that translates for audiences outside hospitality. He has consulted for Sodexo, British Airways, Virgin and Pernod Ricard, organisations large enough to expose any thin theory of consumer-facing operations. Biography highlights Founder of Peyton & Byrne, with restaurants and cafés inside the National Gallery, Royal Academy of Arts, Wallace Collection, Kew Gardens, the British Library and the Wellcome Collection. Judge on BBC Two’s Great British Menu from 2006 to 2021. Honorary OBE for services to catering, presented in 2012. Founder of Exit Here, a contemporary funeral business in Chiswick and Crouch End, opened in 2019. Founder of Unknown Pleasures, a premium canned cocktail brand launched in 2021. Author of two cookbooks; columnist for GQ Magazine; consulting client list includes Sodexo, British Airways, Virgin and Pernod Ricard. Biography Hospitality is a public discipline. Every cover is a transaction watched in real time, and a single bad year can take a brand that took fifteen years to build. Few operators have spent longer testing what that requires than Oliver Peyton. He opened nightclubs in Brighton and London in the early 1980s. He moved into restaurants with the Atlantic Bar & Grill in 1994, then launched a string of London venues including Coast, Mash and Isola. In 2005, he founded Peyton & Byrne, which placed restaurant and café concessions inside major London cultural institutions, including the National Gallery, the Royal Academy of Arts, the Wallace Collection and Kew Gardens. The trajectory has not been linear. In October 2016, Peyton & Byrne entered administration after losing contracts, including Kew Gardens and the British Library. It was acquired by Sodexo, where Peyton stayed on as creative director. In 2019, he founded Exit Here, a contemporary funeral business in Chiswick, now also operating in Crouch End. It applies the hospitality model to a sector he describes as largely unchanged since the Victorian era. In 2021, he launched the premium canned cocktail brand Unknown Pleasures. Alongside the operating career, Peyton spent fifteen years as a judge on BBC Two’s Great British Menu, from 2006 to 2021. He has also presented and contributed to programmes on restaurant turnaround. He was awarded an honorary OBE for services to catering in 2012 and has consulted for Sodexo, British Airways, Virgin and Pernod Ricard. His career makes a practical point. Consumer-facing operations are a portable discipline. Operators who have lived through public failure and started again carry an authority that strategists rarely match. Key speaking topics Hospitality and consumer-facing operations Restaurant and catering entrepreneurship Brand building inside cultural and visitor attraction venues Commercial reinvention after public failure Operating discipline in service businesses Cross-sector application of hospitality models Ideal for Hospitality, retail and consumer-facing operators looking at growth or repositioning CEOs and founders of brands operating inside host environments such as museums, galleries, transport hubs and public venues Boards weighing turnaround, recovery or reinvention strategy after operational failure Senior leaders in catering, foodservice and customer-facing service industries Audience outcomes An operator’s account of how restaurants and consumer venues actually generate margin, and where it leaks Specific case material on building brands inside the National Gallery, Royal Academy, Kew Gardens and similar host venues A direct read on how Peyton & Byrne entered administration, what was lost, and what came next A view of how hospitality discipline transfers into adjacent sectors, drawn from the funeral business, Exit Here and drinks brand Unknown Pleasures

Why organisations work with Peter York He named and codified a market segment that became a global reference point. Co-authoring The Official Sloane Ranger Handbook gave brands a working language for tribal segmentation that is still in use forty years later. He has run the brand-rehabilitation playbook on the actual problem, not the conference version of it. SRU clients have included Dunhill, Coutts & Co, Tiffany, Mont Blanc, Liberty, Jaeger, The Economist and The Financial Times. He moves between editorial authority and consulting authority in a way few speakers can. Harpers & Queen, Management Today and GQ on one side; ICI, Unilever, Marks & Spencer, BAT and WH Smith on the other. He carries a long memory of how consumer culture actually shifts. Two BBC2 series on style and the 1980s, Peter York’s Hipster Handbook, and Dictators’ Homes are the visible output of a thirty-year archive of trend reading. Biography highlights Co-author, The Official Sloane Ranger Handbook (with Ann Barr); author of Style Wars, Peter York’s Eighties, and Dictators’ Homes. Co-founder, SRU Ltd, and architect of the SRU Group of nine specialist consultancies; clients have included ICI, Unilever, Marks & Spencer, BAT, Clarks, Allied Dunbar, Thorn EMI, WH Smith and Ladbroke. Style Editor at Harpers & Queen for ten years; columnist at The Independent on Sunday, GQ and Management Today. Brand and positioning advisor to Dunhill, Coutts & Co, Tiffany, Mont Blanc, Liberty, Jaeger, The Economist, The Financial Times, Channel 4, the BBC and UK Government clients. Visiting Professor, University of the Arts London; President of The Media Society. Broadcaster: two BBC2 series on style and the 1980s; Peter York’s Hipster Handbook (BBC4, 2016); The Rise and Fall of the Adman; regular contributor to BBC Newsnight. Biography Most marketing teams describe their customers in language that was already a decade old when they wrote the deck. The Sloane Ranger arrived in Harpers & Queen in 1975 and in The Official Sloane Ranger Handbook in 1982 because Peter York and Ann Barr were watching the same people the rest of the industry was missing. The book sold in millions and became a working reference for any brand trying to talk to a tribe rather than a demographic. That instinct hardened into a consulting practice. With Lord Stevenson, York co-founded SRU Ltd and built it into a group of nine specialist agencies through the 1980s, working on brand positioning, repositioning and what York calls brand rehabilitation for ICI, Unilever, Marks & Spencer, BAT, Thorn EMI, WH Smith and Ladbroke. The luxury and editorial side of the practice ran in parallel: Dunhill, Coutts & Co, Tiffany, Mont Blanc, Liberty, Jaeger, The Economist and The Financial Times. The writing kept pace with the consulting. Style Wars, Peter York’s Eighties, Dictators’ Homes and roughly eleven books in total, alongside columns at The Independent on Sunday, GQ and Management Today, and a long second life on screen with two BBC2 series on style and the 1980s, Peter York’s Hipster Handbook on BBC4, and the documentary The Rise and Fall of the Adman. He is a Visiting Professor at the University of the Arts London and President of The Media Society. For a senior brand or marketing team, the value is specific. York can sit across pricing, positioning and reputation work and tell a board what their customers are about to want, in language that does not sound like a trend report. He has been doing it on the same client list, in print and on screen, for forty years. Key speaking topics Brand strategy and brand rehabilitation Luxury markets and high-end consumer behaviour Consumer tribes, segmentation and cultural identity Marketing communications and positioning Cultural change and creative industries Reputation and corporate communications Ideal for CMOs, brand directors and marketing leadership teams running repositioning or rehabilitation work Boards of luxury, premium and heritage brands managing relevance under generational change Senior teams in retail, financial services and media translating cultural shifts into commercial decisions Communications and reputation leads working on category narrative Audience outcomes A sharper read on the cultural drivers behind shifts the data is only beginning to show A working language for tribes and segments that goes beyond demographic categories Specific examples of brand rehabilitation drawn from named luxury and heritage clients A frame for separating real positioning problems from surface communications problems

Why organisations work with Lucy Hitchcock She has done the thing she talks about. Partner in Wine went from a lockdown side project to stockists at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters, with a TikTok video that drove a single-day sales lift of 1,700%. She runs the agency, Sassy Digital, that supports the playbook. Marketing teams get a practitioner view of Shopify, e-commerce design and short-form video, not a keynote abstraction of them. Her recognition is concrete and named: Telegraph and NatWest 100 Female Entrepreneurs to Watch, plus inclusion in TikTok’s Year on TikTok 2021 list. She is one of the few UK speakers who can explain how a viral moment converts into a buyer meeting at Selfridges, and what the operations behind that conversion actually look like. Biography highlights Founder of Sassy Digital, a Shopify and Squarespace digital marketing and e-commerce agency. Founder of Partner in Wine, stocked at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters. Named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list. Featured in TikTok’s Year on TikTok 2021 following a viral product launch video. Host of The Winging It Podcast, a business and entrepreneurship show produced by Sassy Digital. Featured by BBC News, Business Insider, Mail Online and The Sun on her business growth story. Biography A warm glass of wine in a London park during lockdown is an unlikely starting point for a consumer brand that ends up on the shelves at Selfridges and Liberty London. Partner in Wine, the insulated wine bottle business Lucy Hitchcock launched in 2020, took that path inside eighteen months. A single TikTok video in March 2021 drove half a million views in twelve hours and a 1,700% spike in same-day sales. The reason this matters to a commercial audience is not the virality. It is the conversion. Most brands that go viral do not end up with a buyer meeting at a flagship retailer; Hitchcock did, and then repeated it with Oliver Bonas, Urban Outfitters and Liberty. The growth was bootstrapped, run from her parents’ house in the early months, and underwritten by the agency she had already built. That agency is Sassy Digital, which she founded at 23 to help small consumer businesses with branding, Shopify builds and e-commerce design. Working both sides of the table, founder and agency operator, gives her an unusual view of where short-form social actually breaks down for product brands and where the operations have to catch up. Recognition followed the work. Hitchcock was named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list, and Partner in Wine was featured in TikTok’s Year on TikTok 2021. She hosts The Winging It Podcast, where she interviews other founders on what they actually did, not what they wish they had. Key speaking topics Direct-to-consumer brand building Short-form social and TikTok for product growth Bootstrapped e-commerce scaling Retail distribution and buyer conversion Female founder journey Digital marketing for small business Ideal for Founders and CMOs of consumer and DTC brands Marketing leaders responsible for organic social and content Retail buyer and merchandising audiences exploring emerging brands Entrepreneurship programmes and female founder networks Audience outcomes A practitioner view of how a single piece of organic content converts into retail distribution. Specific operational lessons from scaling a bootstrapped consumer brand from kitchen-table launch to Selfridges shelf. A clearer read on what actually drives short-form social performance for product, versus what looks good on a deck. A founder’s account of the unglamorous mechanics behind a viral moment: stock, fulfilment, cash, buyer outreach.

Why organisations work with Kudzi Chikumbu He built TikTok’s creator marketing, education, and community functions from a small U.S. team into a global operation, so he speaks from inside the engine room rather than from the outside as a commentator. He teaches the operating logic of authenticity as a brand strategy, not as a values statement, with a specific framework brands can apply to product launches, executive presence, and creator partnerships. He carries dual credibility: a senior platform operator who has also built a personal creator brand (Sir Candle Man) at meaningful scale, with coverage in The Hollywood Reporter, WWD and The Economist. His perspective on diversity and representation is grounded in what actually moves engagement and trust on platform, which makes it usable for CMOs who need substance rather than signalling. He now teaches at Stanford Graduate School of Business, which gives a structured curriculum behind what could otherwise be presented as anecdote. Biography highlights Former Global Head of Creator Marketing at TikTok; longest-serving member of TikTok’s U.S. team. MBA, Stanford Graduate School of Business; current faculty at Stanford GSB. Began career as an accountant and management consultant at Deloitte. Author, Let It Burn: Illuminate Your Life with Candles & Fragrance (Chronicle Books). Creator of Sir Candle Man, featured in The Hollywood Reporter, WWD, NY Mag, The Economist, and on The Rachael Ray Show. Fortune 40 Under 40, The Hollywood Reporter Next Gen 35 Under 35, Variety’s Hollywood’s New Leaders, AdWeek Experiential Executive of the Year, ADCOLOR Innovator Award. Biography The shift in marketing power from media buyers to creators happened faster than most brand teams adjusted. The companies that responded well treated creators as an operating channel with its own logic. The ones that didn’t treated TikTok like a new ad placement and underperformed on both reach and reputation. Kudzi Chikumbu spent the years that defined that transition inside TikTok, where he built the creator marketing, education, partnerships and community functions as the platform scaled from new entrant to global infrastructure. He was the longest-serving member of TikTok’s U.S. team and rose to Global Head of Creator Marketing, working at the point where brand strategy, platform mechanics, and creator economics meet. His operating thesis is that authenticity functions as a commercial system, not a value statement. Audiences pay attention when a brand or executive shows up with a specific point of view, a clear identity, and a willingness to be legible as a person or a culture. He has tested that thesis on himself: as Sir Candle Man, he built a luxury fragrance creator brand recognised by The Hollywood Reporter, WWD, The Economist, and Chronicle Books, which published his book Let It Burn. He now teaches at Stanford Graduate School of Business, the same institution where he earned his MBA after starting his career at Deloitte. The combination of platform operator, working creator, and faculty member is unusual, and gives him a vocabulary that translates between marketing teams, executive sponsors, and the creator partners they are trying to work with. Key speaking topics Creator marketing and partnerships Brand authenticity as a commercial discipline Niche communities and audience strategy The future of social platforms and digital content Diversity and representation in consumer brands Personal brand and executive presence online Career pivots and reputation strategy Ideal for CMOs, brand directors and marketing leadership teams rebuilding their creator and platform strategy Communications and corporate affairs leaders preparing executives for visible digital presence Consumer brand, retail and lifestyle businesses where culture and creator influence drive purchase DEI, talent and culture leaders working on representation as a commercial, not symbolic, lever Audience outcomes A clearer model of how creator partnerships actually create commercial value, beyond reach metrics Specific tests for whether a brand’s content is platform-native or simply repurposed advertising A practical view of what authenticity means in marketing decisions, from product to executive voice Sharper understanding of how niche communities convert into durable audience relationships Renewed perspective on personal brand and online presence for senior leaders and emerging executives

Why organisations work with Kim Davis Live broadcast experience that translates directly into stage presence: she presents The Travel Show on BBC News and writes regularly for CNN Travel, CNN Underscored and The Telegraph, so a panel or conference plenary in her hands feels editorially produced rather than improvised. A working marketer’s view of communication, not a theorist’s. Sarsaparilla, the consultancy she founded after moving from New York to London in 2004, operates inside campaigns, brand work and go-to-market decisions for commercial clients. Range across the unlovable formats. After-dinner, awards-night emcee, panel moderation, fireside interview and keynote, performed without the tonal mismatch that normally appears when speakers cross between them. A keynote thesis on arts-led achievement, given on the TEDxLukelyBrook stage in 2022, that gives leadership and culture audiences a route into creativity without the usual self-help register. Biography highlights Presenter, The Travel Show on BBC News. Contributing writer, CNN Travel, CNN Underscored and The Telegraph. Founder and CEO, Sarsaparilla Marketing, London. TEDxLukelyBrook speaker, “How The Arts Can Help You Achieve Anything”, 2022. New York native, London-based for over two decades; works across UK, US and EU markets. Stage and broadcast credits include Carnegie Hall, the O2 Arena and the TED platform (per speaker representation). Biography A live audience makes decisions about a speaker inside the first sentence. Davis was trained for that. Her day job is presenting The Travel Show on BBC News and writing for CNN Travel, CNN Underscored and The Telegraph, work that depends on getting a viewer or reader to lean in before a single fact has been delivered. That broadcast craft is what organisations are buying when they put her on stage. As a host and moderator she structures conversations the way an editor structures a segment: a clear thread, time discipline, and the ability to draw a usable answer out of an executive who would otherwise read from notes. The substantive content sits behind that. In 2004 she moved from New York to London and founded Sarsaparilla, a marketing and communications consultancy that runs campaign, brand and go-to-market work for commercial clients. Her keynote material draws from this practice and from her own performing background, including the TEDxLukelyBrook talk on arts and achievement she delivered in 2022. The combination is unusual. Most marketing speakers cannot present. Most broadcasters cannot speak credibly about commercial growth. Davis is booked when an event needs both in the same person. Key speaking topics Hosting, moderation and emcee craft Media and broadcast communication for executives Marketing and brand building Customer and audience engagement Arts-led approaches to creativity and achievement Female leadership in media, business and culture After-dinner speaking and awards-night presenting Ideal for CMOs, brand directors and marketing leadership teams looking for a working practitioner rather than a marketing academic Conference organisers and internal event leads who need a host or moderator with broadcast credibility Awards nights, gala dinners and customer events that need a confident emcee with editorial range Leadership and culture programmes wanting a session on creativity, communication and presence Audience outcomes A clearer view of how a journalist structures a story, and how to apply that discipline to a board narrative or all-hands talk Specific techniques drawn from broadcast and stage performance for holding attention in high-stakes settings A working framework for using arts and creative practice as a tool for executive communication For events: a tightly run room, a coherent through-line across sessions, and interviews that produce usable quotes rather than safe ones

Why organisations work with Angelica Cheung She built Vogue China from zero to the definitive voice in Chinese luxury over 16 years as founding editor-in-chief, which gives her a deeper read on how Chinese taste actually moves than almost any operating executive a board could hire. She now sits on both sides of the table, as Venture Partner at HongShan (formerly Sequoia Capital China) and as strategic adviser to Gildo Zegna for Asia, so her view is priced against real capital and real operating decisions. She holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, a rare spread across European luxury, emerging Asian design and global hospitality that lets her compare what is working across categories. She is Asia Ambassador for the British Fashion Council and a recurring judge on the LVMH Prize, ANDAM, Woolmark and British Fashion Awards, which means she is reading the next generation of brands before they land. She was inducted into the BoF 500 Hall of Fame in 2019, an editorial recognition by Business of Fashion of long-run influence on the global industry, not a one-year listing. Biography highlights Founding editor-in-chief of Vogue China, 2005 to 2020, launching the title and leading it for 16 years. Venture Partner at HongShan (formerly Sequoia Capital China), covering consumer and lifestyle investments. Strategic Adviser to the CEO of the Ermenegildo Zegna Group for Asia. Board Director at Four Seasons Hotels and Resorts, appointed January 2026, representing Cascade Investment. Board positions at Zegna Group (NYSE), AMI Paris and We11Done. Asia Ambassador of the British Fashion Council; BoF 500 Hall of Fame inductee, 2019. International Advisory Board, Durham University Business School. Biography China’s luxury market is one of the most studied and least understood commercial environments in the world. Angelica Cheung has spent more than two decades inside it, first as the editor who defined how Chinese readers saw global fashion, then as an investor and board director shaping how global brands enter the market. She launched Vogue China in September 2005 for Conde Nast and ran the title for 16 years until stepping down in December 2020. The first issue sold out its 300,000 print run and was reprinted twice, and she went on to become the editorial interlocutor most global houses relied on when they had to read Chinese taste, generational shifts and cultural nuance. In 2021 she joined HongShan, formerly Sequoia Capital China, as Venture Partner covering consumer and lifestyle, and was appointed Strategic Adviser for Asia to Gildo Zegna, CEO of the Ermenegildo Zegna Group. She now holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, the Four Seasons appointment announced in January 2026. Her credentials in the wider industry match the operating work. She is Asia Ambassador of the British Fashion Council, a judge on the LVMH Prize, ANDAM, International Woolmark and British Fashion Awards panels, a member of Durham University Business School’s International Advisory Board, and a BoF 500 Hall of Fame inductee since 2019. Key speaking topics China’s luxury and premium consumer Brand building in the Chinese market Generational shifts among Chinese consumers Culture-led strategy for global consumer brands Consumer and lifestyle investment in Asia Global luxury growth strategy Fashion industry leadership Ideal for CEOs and CMOs of global luxury, premium fashion and beauty groups Consumer brand boards considering entry, expansion or repositioning in China Hospitality and lifestyle leadership teams managing Chinese outbound and domestic demand Investors and corporate development teams allocating to Asian consumer Audience outcomes A clearer read on where Chinese luxury and premium demand is actually moving, from the people and platforms driving it A working view of how global brands are winning or losing with Chinese consumers right now, grounded in named brands and specific moves A sharper question set for their own China strategy, from positioning through to channel and talent A sense of what investors and boards are pricing into Asian consumer bets, told from someone doing both

Why organisations work with Belinda Parmar She created the Global Empathy Index, a quantitative framework published in the Harvard Business Review, that links corporate empathy directly to earnings, productivity, and retention. Most culture-change work lacks a measurement baseline; her work provides one. Her “Empathy-In-Residence” model, embedded at Barclays, Lloyds, and Centrica over extended engagements, means her frameworks have been tested at operational scale inside major institutions, not only delivered from a keynote stage. Work with AGL produced a 20.9% reduction in customer complaints and $1.7 million in cost savings, giving finance and operations leaders a commercial language for empathy that sits alongside a P&L, not just a people strategy. She has developed an AI-powered Empathy Index combining large language models with sentiment analysis, positioning organisations to measure their human culture in real time as AI transformation programmes change the surrounding landscape. As a Non-Executive Director at the UK Ministry of Defence, she brings board-level governance experience in a complex institutional environment, giving her work a credibility context that most leadership and culture speakers do not hold. Biography highlights Founder and CEO of The Empathy Business (formerly Lady Geek), a consultancy specialising in embedding empathy into organisational leadership, culture, and operations Creator of the Global Empathy Index, published in the Harvard Business Review: the first index to establish a quantitative correlation between corporate empathy and commercial performance Appointed OBE in the 2014 Birthday Honours for services to Women in Technology World Economic Forum Young Global Leader; keynote speaker at Davos (2019) Empathy-In-Residence at Barclays, Lloyds, and Centrica; established the first Empathy Hub in Europe’s largest bank Non-Executive Director, UK Ministry of Defence (appointed 2023) Author of Little Miss Geek and The Empathy Era: Women, Business and the New Pathway to Profit Featured in the Financial Times (2025); has written for The Guardian and the World Economic Forum Biography Organisations have spent a decade investing in AI while underinvesting in the human layer that AI cannot replace. Belinda Parmar’s work starts from a specific and uncomfortable question: if empathy is genuinely valuable to business performance, why can almost no organisation measure it? The Global Empathy Index, published in the Harvard Business Review, was built to answer that question. It ranks companies by empathy and connects those rankings directly to earnings, productivity, and retention. What makes her approach distinct is its operational depth. Through Empathy-In-Residence engagements at Barclays, Lloyds, and Centrica, she has deployed hundreds of evidence-based behavioural nudges: targeted interventions designed to shift culture from the inside rather than impose it from above. Work with AGL produced a 20.9% reduction in customer complaints, establishing empathy-led transformation as a driver of cost reduction, not only a people programme. AI has sharpened the question she has always asked. As generative AI absorbs more cognitive tasks, organisations face a practical leadership problem: how to identify, build, and retain the distinctly human capabilities that remain. Parmar has developed an AI-powered version of the Empathy Index, combining large language models with sentiment analysis, giving organisations a live measure of empathy in their culture as the technology landscape shifts around them. As a Non-Executive Director at the UK Ministry of Defence, she brings governance experience at an institutional level that most culture and leadership specialists do not access. She was appointed OBE for services to Women in Technology and named a Young Global Leader by the World Economic Forum. Her books – Little Miss Geek and The Empathy Era – sit alongside her HBR contributions as a published body of argument for the commercial case for empathy. Key speaking topics Human leadership in an AI world Empathy as a measurable leadership capability Behavioural science and organisational culture change Responsible AI and human-centred technology Customer experience transformation Inclusive cultures and belonging at scale Diversity and inclusion in technology Ideal for C-suite and senior leadership teams navigating AI transformation who need a human leadership framework alongside their technology strategy CHROs and People Directors seeking to connect culture change to measurable commercial outcomes Customer Experience and Operations leaders in consumer-facing industries where complaint reduction and loyalty are live performance metrics Board and governance audiences where responsible AI and organisational values are on the agenda Audience outcomes A practical understanding of the Global Empathy Index methodology and how empathy can be measured and tracked within their own organisation A working toolkit of “empathy nudges” – evidence-based behavioural interventions that can be deployed without a large-scale transformation programme A commercial language for empathy: specific case references linking culture change to cost reduction and measurable operational improvement Clarity on where AI enhances human connection rather than replaces it – and what that distinction requires of leaders A working definition of human leadership applicable to their own AI deployment context

Why organisations work with Ting Li A sitting professor at a top European business school whose work appears in Management Science, MIS Quarterly, and Information Systems Research, which means the frameworks she brings to a leadership room have already been tested against the strongest academic standards. Director of Digital Business Practice at the Erasmus Centre for Data Analytics, where research is run alongside large corporates and the Dutch government, so the recommendations are grounded in operating reality rather than slideware. One of the few academic voices working across digital pricing, online advertising, social and mobile analytics, and immersive technology, which lets her connect AI investment decisions to concrete commercial levers. Named to the Poets and Quants Top 40 Under 40 ranking of business school professors, an external signal that the teaching translates for senior executive audiences, not only doctoral students. Bilingual in English and Mandarin, with research and teaching ties across Europe, North America, and China, useful for boards working through digital strategy with operations on both sides of the rules-based order. Biography highlights Professor of Digital Business and head of the Information Systems group at Rotterdam School of Management, Erasmus University. Founding member and Academic Director of Digital Business Practice at the Erasmus Centre for Data Analytics, and head of the Immersive Tech and AI Lab. Visiting Professor positions at Wharton, MIT, Tsinghua, Temple, Arizona State, and City University of Hong Kong. Published in Management Science, MIS Quarterly, Information Systems Research, Nature Communications, Production and Operations Management, and Harvard Business Review. Named by Poets and Quants as one of the Top 40 Best Business School Professors Under 40 Worldwide. Research funded by the Dutch National Science Foundation and by industry partners including VIVAT, AllSafe, and the Dutch Police. Biography Most digital strategy advice on AI and platforms is opinion dressed as evidence. Ting Li works the other way around. Her research at Rotterdam School of Management uses econometrics, field experiments, and machine learning to test what digital technologies actually do to consumer behaviour, pricing, and competitive position, then translates the result for the people making the investment call. At RSM she holds the chair in Digital Business and runs the Information Systems group. She is also Academic Director of Digital Business Practice at the Erasmus Centre for Data Analytics, where she works with corporates and Dutch public bodies on live problems in digital advertising, platform design, and AI deployment. The Immersive Tech and AI Lab she leads gives her a working view of where AR, VR, and generative tools are starting to change customer experience rather than only marketing decks. Her academic record sits at the top of the field. Papers in Management Science, MIS Quarterly, Information Systems Research, and Nature Communications, alongside articles in Harvard Business Review, mean a board hearing her on digital pricing or online advertising is hearing the underlying evidence, not a secondhand reading of it. Visiting positions at Wharton, MIT, and Tsinghua give her a working network across the leading research centres on the digital economy. The Poets and Quants Top 40 Under 40 ranking captured what executive education clients already report: she is a researcher who can hold a senior room. That is what makes her useful when the question on the table is whether a specific AI or platform bet will move the business. Key speaking topics Digital strategy and the digital economy AI and decision-making in the enterprise Digital platforms and online advertising Pricing and revenue management Social and mobile analytics Digital privacy and algorithmic accountability Generative AI, AR, VR, and immersive technology Ideal for Boards and executive committees setting digital and AI investment priorities. Chief Digital, Data, and AI Officers moving from pilots to operating deployment. Chief Marketing Officers and revenue leaders working on pricing, platform, and advertising decisions. Strategy and innovation leads in retail, financial services, and consumer-facing platforms. Audience outcomes A clearer read on which AI and digital investments have evidence behind them and which do not. A sharper view of how digital pricing, advertising, and platform mechanics affect customer behaviour at scale. Practical reference points for governing AI use in commercial decisions. A working sense of how immersive and generative technologies are starting to reshape customer experience.