Customer Experience & Marketing

Why organisations work with Matt Davies He has built positioning work for both regulated giants and founder-led companies, including Nestle, Boots, Specsavers, Virgin, Nikon and Capital One, so the methods have been tested across categories rather than refined inside one. His Brand Strategy Triangle gives executive teams a single shared structure for four arguments they usually have separately: why we exist, who we serve, how we show up, and what we offer. He pushes back hard against generic purpose statements. His “Purpose Fatigue” argument is built for boards tired of green and social washing being mistaken for strategy. He sits inside the practitioner conversation, not above it. Co-hosting the JUST Branding podcast with over 500,000 downloads means the frameworks he brings into a room have been pressure-tested against the working strategists who use them. Operator credibility: he founded, scaled and sold a branding agency, then ran an in-house creative function at Capital One UK. He has been on the buyer’s side of brand work, not only the consultant’s. Biography highlights Author of Storyategy, a six-step process for building a brand strategy on story foundations. Co-host of the JUST Branding Podcast with Jacob Cass; 500,000-plus downloads, guests including Marty Neumeier, David Aaker, Denise Lee Yohn and Chris Do. Named Top 50 UK Advisor by Enterprise Nation in 2019, 2020 and 2021, in the branding and design category. Certified Level C Brand Specialist, Strategist and Architect; Silver Star recipient in the 2020 LEVEL C Metaskills Challenge. Founder of Matt Davies Consultancy Ltd; advisory and fractional roles at Newfound, Motto and ikon. Earlier career: founder of Attitude Design (2008 to 2017, acquired); Creative Department Manager at Capital One UK, where he established the in-house Creative Studio. Biography Most companies do not have a positioning problem. They have a clarity problem. The leadership team cannot agree, in plain language, on the answer to why we exist, who we serve, how we show up and what we sell. Marketing fills the gap with purpose statements that could belong to any competitor in the category. That is the gap Matt Davies works in. His Brand Strategy Triangle reduces a year of internal debate to four questions a board can actually answer in a room together. His book Storyategy sets out the six-step process behind it, built on the argument that a brand is a story an organisation has to live, not a statement it has to write. The credibility comes from having sat in every seat. He founded the branding agency Attitude Design in 2008, ran it for nine years and sold it. He then built and led the in-house Creative Studio inside Capital One UK, learning what brand work looks like inside a regulated business with operational constraints. Today he advises CEOs, CMOs and founders through his consultancy and fractional strategy roles at Newfound, Motto and ikon, with named clients including Nestle, Boots, Specsavers, Virgin, Nikon, Fred Perry and Experian. He also keeps one foot inside the practitioner debate. The JUST Branding podcast he co-hosts with Jacob Cass has passed 500,000 downloads and put him in conversation with Marty Neumeier, David Aaker, Denise Lee Yohn and most of the working canon of brand strategy. Enterprise Nation has named him a UK Top 50 Advisor for three consecutive years in branding and design. Key speaking topics Brand positioning and category differentiation Story-led brand strategy Purpose, meaning and the limits of purpose marketing Customer experience and brand alignment Leadership vision and internal brand Culture and brand as one strategic asset Brand-led growth for founder and scale-up businesses Ideal for CEOs, founders and MDs leading a repositioning, a rebrand, or a category shift CMOs and brand directors are trying to land a single positioning argument across a leadership team Boards and ExCos are tired of generic purpose statements and are looking for a more commercial alternative Marketing and design leaders inside large or regulated organisations who need their work to be understood as strategy, not decoration Audience outcomes A working answer to the four questions of the Brand Strategy Triangle, applied to the audience’s own business A sharper view of where the company’s positioning is generic and where it is genuinely defensible A clearer language for talking about brand inside the leadership team, beyond logos and taglines A practical critique of purpose-driven messaging and a workable alternative built on customer-centric ideas Confidence that brand strategy is a commercial growth tool, not a marketing afterthought

Why organisations work with Matthew Luhn He spent more than 20 years inside Pixar’s story room, working on Toy Story, Monsters Inc., Finding Nemo, Up and Ratatouille, so the principles he teaches are the ones that actually shipped some of the most commercially successful films ever made. His book The Best Story Wins (Morgan James, 2018) gives buyers a named, documented methodology, not a generic storytelling pitch. Teams leave with a structure they can apply to a keynote, a sales call, or a brand campaign. He is one of very few speakers who has been inside a working creative culture at scale, and can speak credibly to how Pixar’s Braintrust process produces honest creative feedback without breaking trust. His client list on this material includes Apple, Google, Microsoft, Salesforce, Capital One, Procter and Gamble, Sony and Target, which signals that senior brand, marketing and innovation leaders are the audience he is built for. He treats storytelling as a commercial competency, not a soft skill. The work is aimed at sharper messaging, stronger brand recall, and better internal communication of strategy. Biography highlights Story artist and story supervisor at Pixar Animation Studios across more than two decades, with credits on Toy Story 2, Monsters Inc., Finding Nemo, Cars, Ratatouille, Up, Toy Story 3 and Monsters University. One of the original 12 animators hired on the first Toy Story film in 1995. Youngest animator hired on The Simpsons at age 19, with credits on six 1992 episodes including Kamp Krusty and Lisa’s Pony. Author of The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond, Morgan James Publishing, 2018. TEDx speaker (TEDxUCSB), and corporate keynote speaker for Apple, Google, Microsoft, Salesforce, Capital One, Procter and Gamble, Sony, Target, Vrbo, Adidas and Lego. Trained at the California Institute of the Arts character animation program; BFA from the Academy of Art University. Biography Pixar built one of the most reliable creative engines in modern business by treating story as a discipline, not a talent. Inside that engine sat a small group of story artists whose job was to find, in every film, the emotional truth a global audience would respond to. Matthew Luhn was one of them, across more than 20 years and films including Toy Story, Monsters Inc., Finding Nemo, Up and Ratatouille. That work began early. He was the youngest animator hired on The Simpsons at 19, then joined Pixar in 1995 as one of the first 12 animators on Toy Story. He moved into the story room for Toy Story 2 and stayed there, eventually as story supervisor, through some of the most commercially successful animated films ever made. The carry-over to business is direct. The same questions a story artist asks about a film, what does the audience need to feel, what is the change, what is the one thing they should remember, are the questions a leader should be asking about a strategy launch, a sales pitch or a brand campaign. His book, The Best Story Wins (Morgan James, 2018), turns those questions into a working methodology. Buyers tend to find him through a specific tension. Their messages are accurate but not memorable. Their brand is recognised but not loved. Their internal communications inform but do not move people. Apple, Google, Microsoft, Salesforce, Capital One, Procter and Gamble, Sony and Target have used his work to address those gaps. Key speaking topics Business storytelling Brand narrative and customer engagement Creative culture and the Pixar Braintrust process Innovation and creative differentiation Leadership communication Sales and pitch storytelling Ideal for CMOs, brand directors and content leaders rebuilding how the company shows up to customers. Innovation leads and product organisations that need to make new ideas land internally and externally. Sales leadership and revenue teams sharpening pitch craft and customer-facing narrative. Internal communications and HR leaders running large town halls, change programmes or culture launches. Audience outcomes A working structure for building a story around any business message, drawn from the Pixar story process. Sharper sense of what makes a brand or product narrative memorable rather than merely accurate. Tools for giving and receiving honest creative feedback, modelled on the Pixar Braintrust. A clearer separation between information delivery and persuasion, applied to keynotes, pitches and internal comms. Specific, repeatable techniques the team can apply to the next campaign, all-hands or customer presentation.

Why organisations work with Max Lenderman He wrote the founding text of experiential marketing. Experience the Message (2005) put the category on the map. Twenty years on, his thinking is the underlying logic most brand-experience practice still draws from. He has run the experiential function at the agencies that shape global brand work: founder of the global experiential practice at Crispin Porter + Bogusky, former CEO of School, current Chief Experience Officer at Omnicom’s GMR Marketing. He moves brands from broadcasting purpose to operating on it. His “invertising” approach starts inside the organisation, with employees, and makes brand purpose a commercial driver rather than a campaign line. He has been working on web3, NFTs, and the digital-physical convergence since 2021, before most CMOs had a position on any of it. His Adweek “Into the Metaverse” column is one of the longer-running serious treatments of the territory. He has built campaigns for Tommy Hilfiger, Procter & Gamble, Unilever, Absolut, and DaimlerChrysler. The case material in the room is from inside the work, not observed from outside it. Biography highlights Author of Experience the Message: How Experiential Marketing Is Changing the Brand World and Brand New World: How to Reach Billions, Not Millions Chief Experience Officer at Omnicom’s GMR Marketing, the world’s largest experiential marketing agency Founder of the global experiential practice at Crispin Porter + Bogusky; former CEO of School (Project Worldwide) Founding member of the International Experiential Marketing Association (IXMA) Columnist for Adweek and Campaign magazines, including the “Into the Metaverse” column Speaker at SXSW, Consensus, Forbes CMO Summit, Advertising Week, and X-Prize Biography Experience the Message was published in 2005. It is the book that put the phrase “experiential marketing” into the advertising vocabulary, and the thesis behind it, that the brand is what the customer experiences, not what the brand says about itself, is now treated as common sense by most serious CMOs. The author wrote it from inside the work, not as a theorist looking on. Max Lenderman has spent the last two decades building the function he named. He launched the global experiential practice at Crispin Porter + Bogusky, served as CEO of School, the purpose-led consultancy inside Project Worldwide, and now holds the first Chief Experience Officer post at Omnicom’s GMR Marketing. The client list, Tommy Hilfiger, Procter & Gamble, Unilever, Absolut, DaimlerChrysler, NASCAR Canada, gives him operating ground in categories where brand experience moves revenue. Two ideas anchor his current work with senior marketers. The first is “invertising,” the argument that brand purpose has to be operationalised through employees before it can be sold to customers, and that the financial return on purpose is measurable when treated this way. The second is the “phygital” frontier, where digital and physical experiences are designed as a single product rather than as a campaign with a digital extension. His Adweek column “Into the Metaverse” has tracked this territory since 2021. What he gives a senior marketing audience is the founding logic of the category and twenty years of inside work applying it. He cites a PwC finding that 86% of US buyers will pay more for a better brand experience, then shows what that figure actually requires of a brand operating model. Key speaking topics Customer experience and brand operating reality Experiential and “phygital” marketing Brand purpose as commercial driver Web3, NFTs, and the metaverse for marketers AI as creative amplifier in marketing Sports marketing and live brand experience Marketing innovation and emerging consumer behaviour Ideal for CMOs, CBOs, and brand directors rethinking the role of marketing in commercial strategy Customer experience and brand experience leads inside large consumer businesses Agency leaders and creative directors briefing on web3, AI, and digital-physical integration Sports, entertainment, and live-event sponsors building brand experience programmes Audience outcomes A working definition of brand experience that separates it from communications and advertising A view of brand purpose as an internal operating commitment, not a campaign theme A sharper read on where web3, NFTs, and the metaverse have commercial traction for marketers, and where they do not A direct argument for treating AI as a creative amplifier inside marketing teams Case material from Crispin Porter + Bogusky, School, and GMR Marketing applied to the audience’s own brand questions

Why organisations work with Michael Brenner His core argument; that empathy outperforms authority as both a marketing and a leadership lever, is grounded in practitioner experience inside SAP and NewsCred, not academic research; senior leaders engage with it as a claim someone has actually lived, not theorised His book Mean People Suck gives CMOs and CHROs a shared language for the link between culture, employee engagement, and revenue outcomes, making it useful in conversations that usually stay siloed The “Champion Leader” model is a named, transferable alternative to command-and-control management: specific enough to teach, tested across both large enterprises and early-stage startups His content marketing work is anchored in a measurable ROI framework from The Content Formula, translating content investment into financial terms for leaders who need to justify budgets to the CFO, not just the marketing team He has operated on both sides of the client-agency relationship, which means his diagnosis of where organisations waste marketing spend carries a credibility most single-perspective speakers cannot match Biography highlights CEO and Founder of Marketing Insider Group, a content marketing agency serving Fortune 500 brands and B2B technology companies Former VP of Global Content Marketing Strategy at SAP and Head of Strategy at NewsCred Author of three books: Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life (2019), The Content Formula, and Digital Marketing Growth Hacks Named Top CMO Influencer by Forbes and Top Business Speaker by The Huffington Post Contributor to Forbes, The Economist, and The Guardian; contributor at Content Marketing Institute Featured in Entrepreneur Magazine; facilitated content strategy workshops for MarketingProfs Biography Most organisations treat their marketing problem as a content problem. The more accurate diagnosis is a leadership one: companies default to self-promotion when their customers need help, and they build management cultures that reward compliance when growth requires empathy. Michael Brenner spent two decades working from the inside of that tension – as VP of Global Content Marketing Strategy at SAP, as Head of Strategy at NewsCred, and as CMO across a series of high-growth technology startups. His 2019 book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life argues that low employee engagement and weak marketing performance share a common root: a leadership culture that has traded empathy for authority. The research and case evidence he assembles make it a commercial argument, not a motivational one. As founder and CEO of Marketing Insider Group, Brenner has built content marketing programmes for more than 75 brands. His earlier book, The Content Formula, provides a practical ROI framework that converts content investment into financial language – useful for marketing leaders who need to make the commercial case to a CFO, not just a brand committee. His keynote work is structured around two named concepts: the “Champion Leader,” a model for leaders who close the gap between what organisations ask their teams to do and what actually drives results; and the “Bullseye Organisation,” which frames customer-centricity as a structural discipline rather than a values statement. A contributor to Forbes, The Economist, and The Guardian, and named Top CMO Influencer by Forbes and Top Business Speaker by The Huffington Post, Brenner speaks across the United States and Europe, primarily to senior marketing, commercial, and leadership audiences. Key speaking topics Customer-centric marketing strategy Content marketing ROI and measurement Empathy-led leadership Employee engagement and culture The Champion Leader model Organisational alignment around the customer B2B marketing and demand generation Ideal for CMOs and marketing directors seeking a measurable framework for content marketing investment CHROs and culture leads addressing the connection between employee engagement and commercial performance CEOs and senior leadership teams weighing the limits of authority-based management B2B technology and SaaS organisations building customer-first marketing and go-to-market capabilities Audience outcomes A practitioner-built argument for why empathy is a commercial lever, with specific cases and research rather than aspiration The “Champion Leader” framework as a named, teachable model for shifting from directive to customer-oriented leadership A measurable ROI methodology for content marketing that can be used in internal budget and investment conversations A practical method for identifying where self-promotional bias is costing the business in audience reach and revenue Clearer criteria for distinguishing marketing that serves the customer from marketing that serves the organisation’s ego

Why organisations work with Michael Solomon His textbook Consumer Behavior: Buying, Having, and Being is the most widely adopted course text on the subject worldwide, which means the conceptual vocabulary used by a generation of marketers traces back to his work. He has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, and United Airlines on consumer psychology applied to brand, retail, and product decisions. He brings academic discipline to fast-moving commercial questions: AI consumer trust, avatar identity, metaverse engagement, and post-pandemic spending behaviour, all grounded in published research. Holder of the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University and recognised among the ten most productive scholars in advertising and marketing communications. Regular Forbes.com contributor, with commentary picked up by The New York Times, USA Today, The Wall Street Journal, Adweek, and Time, giving clients a speaker whose framing is already in market. Biography highlights Dirk Warren ’50 Sesquicentennial Chair and Professor of Marketing, Haub School of Business, Saint Joseph’s University. Author of more than thirty books, including the global bestselling textbook Consumer Behavior: Buying, Having, and Being and The New Chameleons. Former faculty at NYU, Rutgers, Auburn University, and the University of Manchester. Forbes.com contributor; commentary in The New York Times, Wall Street Journal, USA Today, Adweek, Time, and on Today, Good Morning America, and CNN. Cutty Sark Men’s Fashion Award recipient for research on the psychology of clothing. Client roster spanning Calvin Klein, Levi Strauss, Under Armour, BMW, P&G, eBay, Subaru, United Airlines, Microsoft Advertising, and the U.S. Army. Biography The textbook that trained a generation of marketers in consumer behaviour, Buying, Having, and Being, sits on Michael Solomon’s CV. So does a Forbes column read by the executives who now run those marketers’ employers. That dual position, academic standard-setter and commercial commentator, is what brings serious brands to him for strategic reads on customer psychology. Solomon holds the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University’s Haub School of Business, with prior faculty posts at NYU, Rutgers, Auburn, and the University of Manchester. His PhD in social psychology from UNC Chapel Hill anchors a research career that has placed him among the ten most productive scholars in advertising and marketing communications, and the fifteen most cited in behavioural sciences and fashion. The applied work is where the academic record converts into commercial value. Solomon has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, Subaru, and United Airlines on questions of brand identity, customer experience, and category disruption. His current speaking work centres on consumer trust in AI and avatars, the post-pandemic spending psychology he frames as G.A.S., and the dissolution of traditional consumer categories he treats in The New Chameleons. For senior marketing, brand, and customer-experience leaders, the value is access to a thinker who can defend a claim about consumer behaviour from the underlying psychology, then translate it into a brand or product decision a board can act on. Key speaking topics Consumer psychology and decision-making Brand identity and customer experience Marketing implications of AI, avatars, and the metaverse Fashion psychology and the symbolic meaning of products Post-pandemic consumer behaviour Retail disruption and category evolution Cross-cultural consumer meaning-making Ideal for CMOs and brand directors rebuilding strategy after segmentation models stop working Retail and consumer goods leadership teams confronting category disruption Customer experience and insight leads in financial services, automotive, apparel, and FMCG Boards of consumer-facing businesses assessing exposure to AI-mediated commerce Audience outcomes A sharper read on the psychology driving current consumer switching, loyalty, and category exit. Specific frameworks for thinking about AI and avatars in brand and retail experience, not generic technology commentary. Named research and case examples that senior marketers can cite internally to defend a strategic shift. A more rigorous internal vocabulary for consumer behaviour, drawn from the academic standard text in the field.

Why organisations work with Michelle Stacy She has personally run the playbook she teaches. Keurig went from $200M to $2.5B in revenue on her watch, with category-defining partnerships built around Starbucks, Dunkin’, and Folgers. She brings sitting board director judgement, not retired-executive nostalgia. iRobot and Skullcandy are her current rooms; she speaks about commercial decisions she is still being held accountable for. She works with named operating frameworks, OGSM for strategic alignment and the Superconsumer model for customer prioritisation, so audiences leave with a structured way to attack the problem on Monday morning. Her 25 years inside P&G and Gillette give her a deep view on global brand building, including leading Gillette’s Oral Care across 70 countries and the launch of Mach3. She is one of a small group of speakers who can move credibly between a CEO offsite on growth strategy and a women’s leadership keynote without changing register. Biography highlights Former President, Keurig: grew revenue from $200M to $2.5B and built partnerships with Starbucks, Dunkin’, and Folgers 25 years at Procter & Gamble and Gillette, including leadership of Global Oral Care across 70+ countries and the launch of Gillette Mach3 Current board director: iRobot, Skullcandy, Milton’s Baking Company Prior board roles: Coravin, Hydrafacial, Tervis Tumblers, Young Innovations Advisor to growth-stage brands including Bellwether Coffee and Adventure Ready Brands MBA, Kellogg School of Management, Northwestern; BA, Dartmouth College Biography Keurig was a $200M business when Michelle Stacy took over as President. Five years later it was a $2.5B category leader, with Starbucks, Dunkin’, and Folgers running their coffee through its system. That story is the basis of nearly every keynote she gives, but it is not nostalgia. It is the case study she uses to teach portfolio choice, partnership design, and the operating decisions that separate growth from scale. Before Keurig she spent 25 years inside Procter & Gamble and Gillette, including a global Oral Care role across more than 70 countries and the launch of Mach3, one of the most successful product introductions in shaving category history. That background gives her a view of consumer business most speakers cannot match: how a global parent operates, how a category challenger competes, and where the two playbooks differ. She is still in the rooms where these decisions get made. As a current board director at iRobot, Skullcandy, and Milton’s Baking Company, with prior service at Coravin, Hydrafacial, Tervis Tumblers, and Young Innovations, she works on live commercial questions every quarter. Her advisory clients, including Bellwether Coffee and Adventure Ready Brands, get the same operating lens. What she brings to a stage is named, structured method. OGSM as a strategic planning tool. The Superconsumer model to find the 10% of customers driving most of the value. A view of engagement built on the premise that disengaged teams cannot execute a growth plan, regardless of how good the plan is. Senior audiences leave with a playbook they recognise, because she has run it. Key speaking topics Scaling consumer brands Strategic partnerships and category creation Superconsumer segmentation Innovation portfolio management Engagement-driven leadership Board-level commercial judgement Women in senior commercial roles Ideal for CEOs and commercial leaders of consumer, retail, and CPG businesses scaling past $200M Boards and executive teams setting innovation and growth strategy Heads of marketing and customer experience working on segmentation and brand prioritisation Senior women’s networks inside large commercial organisations Audience outcomes A clearer view of which customer segments warrant the largest share of investment and why A structured strategic planning approach (OGSM) audiences can apply to their own businesses Specific lessons from category-defining partnerships, told from the inside of the deal A practical model for how engaged leadership translates into commercial execution

Why organisations work with Mickey Wilson She runs a working brand consultancy, not a speaking practice with an agency name attached. The frameworks she presents are the same ones Firestarter applies inside Tesco, Samsung, CIMA and Ocado engagements. The DARE Formula gives leadership teams a shared vocabulary for brand decisions: Differentiation, Authenticity, Resonance, Expression. It replaces the design-led conversation most boards default to with a commercial one. She works the B2B scale-up problem specifically. The advice is calibrated to founders who have product-market fit and need brand to do the next stage of commercial lifting, not to consumer giants polishing an existing position. Paired with co-founder Dr Chris Endersby, a business psychologist, she brings behavioural insight into brand decisions where most agencies bring only aesthetic judgement. Biography highlights CEO and founder, Firestarter (est. 2015), a London-headquartered brand consultancy with a studio in Cape Town 30+ years in brand strategy and creative leadership; launched her first agency at twenty-one Client engagements include Tesco, Samsung, CIMA and Ocado Creator of the DARE Formula and Firestarter’s Brand Maturity Model Co-author of forthcoming book BRANDFIRE with Dr Chris Endersby Featured in Authority Magazine, Startups Magazine, BMmagazine, WeAreTheCity and Talented Ladies Club Biography Most B2B scale-ups treat brand as a downstream problem. They build the product, win early customers, then commission a logo refresh when sales plateau. Mickey Wilson’s argument is that the plateau is the brand problem, and that treating it cosmetically is what causes it to harden. Firestarter, the consultancy she founded in 2015, sells against that pattern. Working with clients including Tesco, Samsung, CIMA and Ocado, the firm built a proprietary framework, the DARE Formula, around four ingredients its analysts argue brand-led growth depends on: Differentiation, Authenticity, Resonance and Expression. It is the spine of how the firm diagnoses why a B2B business is not converting at the rate its product would predict. What separates her work from generic brand consultancy is the partnership with co-founder Dr Chris Endersby, a business psychologist whose background sits in behavioural change rather than design. Together they pair brand strategy with cognitive insight into why buyers respond, hesitate, or commit. That joint authorship runs through Firestarter’s BrandSight:360 assessment and through BRANDFIRE, the book the two are preparing for publication. Wilson started her first agency at twenty-one and has spent more than three decades in brand strategy and creative leadership. The corporate client list is the credential most senior buyers will check first. The more telling proof is that scale-up founders, who tend to be sceptical of agency theatre, hire her to turn brand from a marketing line item into a commercial growth lever. Key speaking topics B2B brand strategy Differentiation in saturated markets Brand-led growth for scale-ups The DARE Formula Behavioural psychology in branding Brand resonance and emotional connection Founder-led brand building Ideal for Founders and CEOs of B2B scale-ups in series A through C CMOs and brand directors at mid-market businesses Sales and marketing leadership teams aligning on positioning Industry conferences in B2B technology, professional services and SaaS Audience outcomes A diagnostic for where their brand is losing commercial ground to competitors The DARE Formula as a working vocabulary for cross-functional brand decisions A clearer view of how psychology shapes B2B buyer commitment Practical pointers on translating founder conviction into a brand position buyers remember A challenge to the assumption that brand is a marketing function rather than a commercial one

Why organisations work with Mike Harris He has done the actual job, twice. First Direct (1989) and Egg (1998) were both built from scratch into category-defining UK consumer brands while sitting inside or alongside incumbent institutions, Midland Bank and Prudential. That kind of new-business creation inside a large organisation is rare among innovation speakers. He took Egg from concept to a £1bn flotation in under two years. When he talks about pace of execution, it is from a CEO who delivered it under public-market scrutiny. As Chairman of Group Innovation at RBS (2005-2009), he has worked both sides of the innovation problem: building the new business, and governing the innovation portfolio at scale inside a major bank. His operating framework comes directly from First Direct: customer-led, and built around how distinct segments actually want to be served. It is set out in Find Your Lightbulb (Wiley, 2008) and applied through the IconicShift programme across companies in FinTech, pharmaceuticals and consumer health. As co-founder of Monument Partners and a non-executive chairman at FinTech ventures including Monolith, he is still active at the investor and founder edge of financial services. The material is current. Biography highlights Founding CEO of First Direct (1989), the world’s first major 24/7 telephone bank, launched as a subsidiary of Midland Bank Founding CEO of Egg (1998); floated on the London Stock Exchange in 2000 at a £1.3bn valuation Chief Executive of Mercury Communications (1991-1995), the first major competitor to BT in UK telecoms Chairman of Group Innovation at Royal Bank of Scotland, 2005 to 2009 Co-founder and Chairman of Garlik, sold to Experian in 2011; Tim Berners-Lee on its advisory board Author of Find Your Lightbulb (Wiley/Capstone, 2008); winner of the BT Flagship Award for Innovation, 2008 Co-founder of Monument Partners (2012), a FinTech-focused advisory firm; regular speaker at the MIT Sloan School mid-career MBA programme between 1996 and 2008 Biography First Direct launched in 1989 as a 24/7 telephone bank, owned by Midland but kept far enough away from it to behave differently. The result was a brand that has spent decades at or near the top of UK customer service rankings across every industry. The CEO who built it was Mike Harris. He left Midland to run Mercury Communications, the first major competitor to BT in UK telecoms, where turnover grew from £1bn to £1.6bn during his tenure. In 1995 he founded Prudential Banking, which became Egg in 1998. Egg floated on the London Stock Exchange in 2000 at a £1.3bn valuation, less than two years from launch. After leaving Egg, he turned to innovation governance. As Chairman of Group Innovation at Royal Bank of Scotland from 2005 to 2009, he built a group-wide innovation programme inside an institution then under acute strategic pressure. His book Find Your Lightbulb (Wiley, 2008) set out the operating principles. The IconicShift mentoring programme has since applied them across companies in FinTech, pharmaceuticals, food, fashion, law and consumer health. Most innovation speakers have either built a new business or governed innovation portfolios. Harris has done both, and continues to do both. He is co-founder of FinTech advisory firm Monument Partners, and a non-executive chairman at FinTech ventures including Monolith. Key speaking topics Innovation strategy and execution Customer-led growth Building new businesses inside large organisations Brand and proposition design FinTech and financial services innovation Entrepreneurship and scale-up leadership Digital identity and consumer trust Ideal for CEOs and group strategy leads in financial services and telecoms wrestling with category disruption Chief Innovation Officers and heads of new ventures who need to sponsor breakthrough propositions inside legacy structures Boards and ExCos of established consumer-facing organisations under pressure to reinvent the customer relationship FinTech founders and corporate venture investors looking for current operating perspective Audience outcomes A clearer view of why most innovation programmes produce activity instead of new customers, and what to do about it Operating principles for taking a new proposition from concept to revenue at speed, drawn from First Direct, Egg and Garlik A diagnostic for whether the current organisation can house the new business it is trying to build, and what to change if it cannot How chairmen and CEOs can use innovation governance to back the right bets without smothering them

Why organisations work with Mike Saunders His HumanCentric framework forces transformation teams to test technology decisions against the people who will or will not adopt them, which changes how budgets get allocated. He runs the agency he speaks from. Digitlab has delivered digital work for Vodafone, IBM, Toyota, KPMG and Bidvest, so the room hears practice from a live operator. He brings an emerging-market lens that most digital strategy speakers do not carry, drawn from running an agency in South Africa with delivery into the UK, Europe, US, Australia and Dubai. His Gear Analogy, developed for his TEDx Durban talk, gives leadership teams a working method for picking which ideas deserve real investment and which to drop. He pairs published frameworks with original sector research, including Digitlab’s annual Insight: State of Digital report on where customer behaviour, AI and martech are moving. Biography highlights CEO and Founder of Digitlab, a digital strategy agency with clients spanning South Africa, the UK, Europe, the US, Australia and Dubai. Author of HumanCentric: Technology Fails Unless It Means Something to Someone, which sets out a four-part model (explore, ideate, intersect, create) for human-centred digital transformation. TEDx Durban speaker on Gearing for Greatness: Your Ideas, Your Impact, introducing the Gear Analogy for idea evaluation and execution. Opening chapter author in Doers & Dreamers, a global business compendium also featuring Seth Godin, Tim Ferriss and Brian Chesky. Founder of the Digitlab Academy in partnership with Vega School of Branding, training over 1,000 marketers a year. Awarded Special Honours at the New Generation Awards for contribution to the digital industry; named among “Top Global Digital Marketing Experts & Influencers” (2019). Biography Most digital transformation programmes still get sold to boards as technology projects. The investment lands and the adoption that was supposed to follow does not. The gap is where commercial returns disappear. This is the gap that Saunders has spent more than fifteen years working in. As CEO of Digitlab, the South African agency he founded, he has run digital programmes for Vodafone, IBM, Toyota, KPMG and Bidvest. He argues that technology fails unless it means something to someone, and that digital is a people conversation that happens to run on technology. His book HumanCentric: Technology Fails Unless It Means Something to Someone sets out the four-part model he uses with clients: explore, ideate, intersect, create. Each phase forces a transformation team to test technology decisions against the human stakeholders who will or will not adopt them. It functions as a working framework, and it shows up in his keynote work as practical structure for leadership audiences. His TEDx Durban talk Gearing for Greatness introduced the Gear Analogy, a tool for evaluating which ideas to back and which to drop. He contributed the opening chapter of Doers & Dreamers, the global business book that also features Seth Godin, Tim Ferriss and Brian Chesky. Each year, Digitlab publishes its Insight: State of Digital report mapping where customer behaviour, AI, search and martech are actually moving. Key speaking topics Human-centred digital transformation Customer experience and digital strategy AI and data-driven marketing Marketing technology and innovation Digital consumer behaviour The Fourth Industrial Revolution in business Ideal for CMOs and digital marketing leaders running transformation or martech programmes CEOs and CDOs are accountable for digital strategy and adoption outcomes Boards and executive teams setting commercial AI and data direction Marketing, sales and IT leadership teams are trying to align around shared revenue outcomes Audience outcomes A working framework for testing digital decisions against the real people who will or will not adopt them A method for separating ideas worth backing from ideas worth abandoning, drawn from the Gear Analogy Specific signals on what is shifting in customer behaviour, AI, search and martech, drawn from Digitlab’s annual State of Digital research A view of how marketing, sales and IT teams should align around a single revenue model

Why organisations work with Mohamed Isa He has actually run the P&L. Former CFO of INOVEST B.S.C., a Bahrain Bourse-listed investment company, and former Regional Finance Manager at Unilever for the Middle East, North Africa and Turkey, he speaks about service and engagement from inside the numbers. Original published work behind the commercial argument. Chai Karak: A Customer Service Story is now in its third illustrated edition and used by management teams as a discussion tool for service culture. His content rests on a published book with a specific thesis. Native bilingual delivery. Equally fluent in Arabic and English, he can hold a Gulf executive audience in either language without flattening the argument, which matters for regional events and for global firms operating across the GCC. Track record across very different rooms. Booked sessions include Google, American Express, BASF, KPMG, and SDAIA (the Saudi Authority for Data and AI), giving him unusual range across multinationals, professional services and Saudi public-sector audiences. Personal experience that earns the airtime. The 2022 Everest Base Camp trek to 5,364 metres gives him a concrete reference point for talks on persistence and pressure. The story is his own. Biography highlights Former Chief Financial Officer of INOVEST B.S.C., a Bahrain Bourse-listed investment company, with prior senior finance roles at Unilever covering the Middle East, North Africa and Turkey Author of Chai Karak: A Customer Service Story, now in its third illustrated edition, with international keynote bookings drawn from the book including Google, American Express and BASF Contributing author to The Success Blueprint alongside Brian Tracy, recognised with a Quilly Award from the National Academy of Best-Selling Authors in the United States Holds CPA, MBA and Distinguished Toastmaster (DTM) credentials Trekked to Everest Base Camp at 5,364 metres, the experiential frame for his leadership keynotes Delivers in Arabic and English, with audiences including KPMG, SDAIA (Saudi Authority for Data and AI) and GGI Middle East & Africa Regional Conferences Biography In commoditised markets, the firm that competes on price loses. The firm that competes on service quality often wins on margin and retention, but most organisations cannot prove the link in their own numbers. Mohamed Isa spent more than a decade as Chief Financial Officer of INOVEST B.S.C., a Bahrain Bourse-listed investment company. Before that, he was Regional Finance Manager at Unilever, covering the Middle East, North Africa and Turkey. That background gives him an unusual angle on customer experience. He argues for it in the language of revenue, retention and margin. Chai Karak: A Customer Service Story is the centre of his commercial content. Now in its third illustrated edition, the book is used by managers as a discussion tool with their teams. Customers in price-driven categories have enormous switching power, so service quality is where margin actually gets defended. The book has driven keynote bookings at Google, American Express, BASF and KPMG, alongside regional engagements with SDAIA and GGI Middle East & Africa. The Everest Base Camp trek to 5,364 metres is the experiential frame he uses for leadership material on persistence and pressure. He delivers in Arabic and English, which makes him one of the few speakers in the Gulf who can hold an executive audience in either language without simplifying the content. Key speaking topics Customer experience and commercial performance Service culture in commoditised markets Employee engagement and profitability Sales growth and profit maximisation Leadership under pressure Resilience in demanding conditions Ideal for Chief Customer Officers and customer experience leaders responsible for tying service investment to commercial outcomes Chief Sales Officers and commercial leaders facing margin pressure in commoditised markets CHROs and engagement leaders looking for an evidence-based link between people experience and revenue Regional conferences and leadership events in the GCC where audiences mix Arabic and English speakers Audience outcomes A thesis on why service quality outperforms price in defending margin in commoditised markets A worked example of how engagement levels show up in the P&L, drawn from inside CFO experience A specific tool from Chai Karak that managers can put to work with their service teams A reframing of leadership and resilience anchored in a specific endurance experience the audience has not heard before A regionally-aware perspective from a speaker who has held Gulf, multinational and US-technology audiences in both Arabic and English

Why organisations work with Molly Bloom A first-hand account of how pressure and money distort judgement among hedge fund managers, studio heads, and high-net-worth players. The observation comes from inside the room. A real case study in rebuilding after professional and legal collapse. Bloom pleaded guilty to running an illegal gambling operation, then re-emerged as a published author whose memoir was adapted into the Oscar-nominated Molly’s Game, Aaron Sorkin’s directorial debut, starring Jessica Chastain. Lived experience of decision-making at the edges of legality and ethics. She knows how the wrong choice looks before it is made, and why intelligent people make it anyway. A practitioner’s view of how exclusivity and discretion build a customer base wealthy clients fight to join. Bloom designed and ran the operation herself, with rooms at venues like the Peninsula Beverly Hills hosting individual hands worth millions. Biography highlights Author of the memoir Molly’s Game (HarperCollins, 2014), adapted into Aaron Sorkin’s directorial debut, which earned a 2018 Academy Award nomination for Best Adapted Screenplay. Former member of the U.S. Ski Team in freestyle moguls, ranked third in the Nor-Am Cup season standings. Built and ran one of the largest high-stakes private poker operations in the United States, with regular players including Tobey Maguire, Leonardo DiCaprio, Ben Affleck, and Alex Rodriguez. Host of Torched, an investigative sports podcast produced by FilmNation Entertainment in association with Gilded Audio. Corporate speaking clients include BlackRock, Blackstone, Adobe, Cisco, Dell, SiriusXM, Uber, Comcast, and US Bank. Biography The hands at the Peninsula Beverly Hills sometimes ran past $4 million. Bloom designed the operation and ran the room before she turned 26. Her clients were Hollywood actors and Wall Street financiers. The FBI eventually took the business apart. Before any of that, she was a competitive skier. She made the U.S. Ski Team in freestyle moguls and ranked third in the Nor-Am Cup season standings. A back injury ended her Olympic ambitions before she finished her degree at the University of Colorado Boulder. Los Angeles was meant to be a gap year. Within a few years she was hosting weekly poker games for some of the most recognisable people in entertainment. Tobey Maguire, Leonardo DiCaprio, Ben Affleck, and Alex Rodriguez were among the regulars. In 2013 she was indicted in a federal money-laundering case in New York and pleaded guilty the following year. The second act began on the page. The memoir Molly’s Game (2014) became the basis for Aaron Sorkin’s directorial debut, starring Jessica Chastain and earning a 2018 Academy Award nomination for Best Adapted Screenplay. She hosts Torched, an investigative podcast on the costs of elite competition, and her corporate audiences include BlackRock, Blackstone, Adobe, Cisco, Dell, SiriusXM, Uber, Comcast, and US Bank. In those rooms she examines how high performers misjudge risk under pressure, and what serious recovery looks like once they have. Key speaking topics Decision-making under pressure Risk and judgement in high-stakes environments Resilience and reinvention after professional setback Ethics and integrity in competitive markets Customer experience and exclusivity Behavioural dynamics of high performers Entrepreneurship from a standing start Ideal for Boards and senior executives facing decisions where the costs of judgement errors are large and public Financial services, investment, and trading audiences working under live time pressure Sales and customer experience leaders building premium or exclusive propositions Conferences on resilience and second-act leadership Audience outcomes A first-hand view of how ego and short-term incentives erode judgement among senior players A specific account of how to read the early signals of risk before public consequences arrive An honest reckoning of what professional and legal failure costs, and what real recovery demands A working sense of how exclusivity and discretion build premium customer bases that competitors cannot easily copy

Why organisations work with Nathalie Nahai Her psychological model for how digital persuasion builds or erodes consumer trust is grounded in a decade of published research, not reactions to recent AI headlines, which gives marketing and strategy teams a diagnostic framework rather than a new concern to manage. Business Unusual directly addresses the commercial consequences of values misalignment, applying the frameworks of self-determination theory and eudaimonic consumerism to the question of why consumers switch, stay and trust: with practical implications for brand, marketing and leadership strategy. She co-created TheValuesMap.com with Dr Kiki Leutner of Goldsmiths University, a scientifically grounded instrument that organisations can use to measure and communicate the values they actually hold, converting a strategic abstraction into a usable tool that survives the board conversation. She translates the ethics of AI and persuasive technology into a commercially legible argument that boards can act on, rather than a compliance burden that legal teams manage. Webs of Influence, published by Pearson and translated into seven languages, is used by universities and Fortune 500 companies as a foundational text on digital consumer behaviour, meaning her frameworks are often already the shared language of the audiences she addresses. Biography highlights Author of Webs of Influence: The Psychology of Online Persuasion (Pearson), translated into seven languages and adopted by universities and Fortune 500 companies as a standard text on digital consumer behaviour Author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, with named contributors including Dan Pink, Cindy Gallop and Amy C. Edmondson Co-created TheValuesMap.com (2021) with Dr Kiki Leutner of Goldsmiths University, a scientific values-assessment instrument available to organisations Guest faculty at ELISAVA’s Masters programme in Human Interaction and AI, teaching “Transversal Vision of Artificial Intelligence” Member of the BIMA Human Insights Council, the representative body for digital and tech in the UK Covered in and contributed to the Wall Street Journal, Harvard Business Review, The Atlantic, Forbes, The Guardian and The Telegraph; hosted the Guardian Changing Media Summit Biography Nathalie Nahai coined the term web psychology in 2011, defining it as the empirical study of how online environments influence human attitudes and behaviours. At the time, most organisations had powerful digital tools and no psychological framework for understanding what those tools were doing to the people using them. Her book Webs of Influence (Pearson), translated into seven languages, built that framework into a practical text adopted by universities and Fortune 500 companies as a standard reference on digital consumer behaviour. Her follow-up, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, extended the argument into harder commercial territory – specifically, how organisations sustain consumer trust when digital markets, values and expectations all shift at once. The book drew contributions from Dan Pink, Cindy Gallop and Amy C. Edmondson, and applies self-determination theory and eudaimonic consumerism to the practical question of what makes brands resilient rather than brittle. In 2021 she co-created TheValuesMap.com with Dr Kiki Leutner of Goldsmiths University, a scientifically grounded instrument that organisations can use to measure and communicate their actual values. The ability to deploy psychology as a practical tool – not just a conceptual frame – distinguishes her approach from most advisory work in this space. Her analysis has been covered in the Wall Street Journal, Harvard Business Review, The Atlantic, Forbes, The Guardian and The Telegraph. She has lectured at Cambridge, UCL, Lund and Hult business schools and addressed major platforms including SXSW, the Web Summit and the Guardian Changing Media Summit. She serves as guest faculty at ELISAVA’s Masters programme in Human Interaction and AI and is a member of the BIMA Human Insights Council. Key speaking topics Consumer psychology and digital influence Ethics of AI and persuasive technology Values-led brand resilience Human behaviour and digital trust Eudaimonic consumerism and shifting consumer expectations Web psychology and online decision-making Behavioural science applied to marketing and product design Ideal for CMOs and marketing leadership teams navigating the ethics and commercial implications of AI-driven personalisation Boards and senior leadership teams seeking a psychological framework for brand resilience and consumer trust strategy Digital product and technology teams applying persuasive design with ethical accountability Transformation and strategy leads working to align organisational values with commercial outcomes Audience outcomes A working model for understanding how AI and persuasive technology affect consumer trust and decision-making, grounded in published research rather than trend observation Practical application of self-determination theory and eudaimonic consumerism frameworks to brand, marketing and customer experience strategy A diagnostic approach to identifying where persuasive technology is eroding rather than building customer relationships Clarity on the commercial case for values-led strategy, with evidence from consumer behaviour research A set of questions to carry back into product, marketing and leadership conversations about how technology is actually affecting the people it is designed to serve