Customer Experience & Marketing

Why organisations work with Will King He has the rare full-cycle operator story: a 22-year run as founder-CEO, not a single product win or an exit anecdote He took a category-challenger brand from one person hand-filling bottles to national listings in Boots, Tesco, Sainsbury’s, Asda, Morrisons and Waitrose, against Gillette and Wilkinson Sword He bought shave.com in 1995 for GBP 18 and used it as a working DTC channel long before that was a category, which gives him real authority on how brands earn direct customer relationships Hyperglide gave him a credible hardware-innovation story: a patented water-activated cartridge built on superhydrophilic technology licensed in from a UK university medical-device project His book, The King of Shaves Story (Hachette, 2009), reframes the conventional start-up narrative around tough-times trading rather than vanity growth, which is the conversation most boards actually want Biography highlights Founder of King of Shaves (1993), built from a kitchen-sink operation to national UK grocery and pharmacy distribution Author, The King of Shaves Story, also published as How to Build a Great Business in Tough Times (Hachette / Headline) Inducted into the Great British Entrepreneurs Hall of Fame in 2019 Founder of the Entrepreneur in Residence Company, advising early-stage technology and retail founders since 2014 Speaker for Founders4Schools and the Speakers for Schools programme Bought shave.com in 1995, an early UK direct-to-consumer move; led the Hyperglide razor launch (2014) with multiple granted and pending patents Biography King of Shaves began at a kitchen sink in 1993, with 10,000 bottles of shaving oil filled by hand and a first listing at Harrods. Will King had just been made redundant from a marketing job. Two years later he bought the shave.com domain for GBP 18, well before direct-to-consumer was a category most brands took seriously. The business he built over the next two decades is the part senior buyers want to hear. King of Shaves moved from independent retailers into Boots, then Tesco, then the rest of the UK multiples, taking shelf space in a category dominated by Gillette and Wilkinson Sword. By the mid-2000s the parent company was producing grooming ranges for Ted Baker, Orla Kiely and Fish, and the brand was running a real digital channel alongside national distribution. The 2014 Hyperglide launch is the part that separates him from most founder speakers. The product used superhydrophilic technology originally developed by a UK university for medical devices, packaged into a razor cartridge that lubricates on contact with water. Multiple patents granted and pending, around GBP 5m to 7m of investment, four years of R and D. He stepped down as CEO the same year to set up the Entrepreneur in Residence Company, advising early-stage technology and retail founders. His book, The King of Shaves Story, published by Hachette in 2009, was rewritten that year for the recession audience as How to Build a Great Business in Tough Times. He was inducted into the Great British Entrepreneurs Hall of Fame in 2019 and is a long-standing speaker for Founders4Schools and Robert Peston’s Speakers for Schools. Key speaking topics Challenger brand building against category incumbents Direct-to-consumer and digital channel pioneering Product innovation and hardware patents in consumer goods Trading through recession and capital constraint Founder-led marketing and brand discipline Scale-up sequencing: product, distribution, cash, brand The transition from operator to investor and adviser Ideal for Founders, scale-up CEOs and management teams of consumer challenger brands Marketing directors and CMOs in FMCG, beauty, retail and DTC Corporate innovation and venturing teams looking at category-disruption case studies Conferences for SME owners, family business leaders and entrepreneurial communities Audience outcomes A clear-eyed account of what moving from independent stockists into national multiples actually demands of a small team Specific lessons on defending shelf space and brand identity against incumbents with materially larger budgets A working view of how a founder uses digital channels and direct customer relationships as a strategic asset, not a tactic A realistic picture of what hardware innovation costs in time, capital and patents in a consumer category Practical reasoning on when to step out of the operator seat and what changes when a founder becomes an adviser and investor

Why organisations work with Wayne Hemingway MBE Built one of Britain’s best-known fashion labels from a Camden Market stall and sold it to Pentland in 1999, then converted that experience into a 25-year design consultancy advising developers, local authorities, retailers, and cultural institutions. Operates across categories most speakers do not: fashion, mass-market housing, public-realm regeneration, festival creation, and second-hand retail, all anchored in delivered projects rather than commentary. Founded Festival of Thrift and Charity Super.Mkt, turning sustainability and circular consumption into commercially viable consumer experiences rather than awareness campaigns. Leads town-centre and coastal regeneration that gets delivered: HemingwayDesign’s Andover masterplan won 97% community backing and helped unlock Levelling Up funding, with current place-brand work in Fareham and prior visions for York, Lowestoft, and Kidderminster. Brings an unusually direct view on what makes places, products, and brands resonate, formed by working with Wimpey, TfL, Shelter, the National Trust, Girlguiding, the Southbank Centre, and more than forty local authorities. Biography highlights Co-founder of Red or Dead; won British Fashion Council Streetstyle Designer of the Year three consecutive years, 1996 to 1998; brand sold to Pentland Group in 1999. Co-founder of HemingwayDesign, the multi-disciplinary studio behind the 760-home Staiths South Bank development in Gateshead, awarded Housing Design Awards, Best Housing-Led Regeneration Project by Building Magazine, and Building for Life. Gave evidence to House of Lords select committees on housebuilding standards, and co-designed Transport for London’s staff uniform with 16,000 employees and Girlguiding’s with more than 53,000 girls and women. Co-founder of Festival of Thrift, the UK’s first large-scale festival of sustainable living, launched in 2013 and now a permanent fixture in the North East cultural calendar. Co-founder of Charity Super.Mkt with TRAID’s Maria Chenoweth; pre-loved fashion concept that launched at Brent Cross in January 2023 and has since traded in Westfield, Bond Street, Manchester, Glasgow, Edinburgh, Oxford, Bluewater, and Bristol. MBE, 2006, for services to the design and fashion industries; Professor of Built Environment at Northumbria University; honorary doctorates from Wolverhampton, Lancaster, and Stafford. Biography Red or Dead started on a Camden Market stall in the early 1980s and ended in 1999 as a Pentland Group acquisition, with three consecutive British Fashion Council Streetstyle Designer of the Year awards along the way. That trajectory, market trader to multi-million-pound exit, is the foundation Wayne Hemingway has been building on for twenty-five years. HemingwayDesign, founded with his wife and business partner Gerardine in 1999, was set up explicitly around affordable and social design. The studio’s signature project, Staiths South Bank in Gateshead, was the practical answer to Hemingway’s “Wimpeyfication and Barrattification” critique of British mass house-building. 760 homes were built with Wimpey on a Homezone model that re-thought streets, parking, and play, and the scheme won Housing Design Awards, Building Magazine’s Best Housing-Led Regeneration Project, and Building for Life. The same instinct, identify a category that has stopped trying and rebuild it with design at the centre, runs through everything that followed. Festival of Thrift, co-founded in 2013, made sustainability a free family weekend rather than a guilt trip. Charity Super.Mkt, launched at Brent Cross in January 2023 with TRAID’s Maria Chenoweth, turned charity-shop fashion into a destination format and reported £3 million in pre-loved sales inside two years. The same approach now drives HemingwayDesign’s town-centre work: the Andover masterplan won 97% community support and helped secure Levelling Up funding, with current place-brand work in Fareham and visions delivered for York, Lowestoft, and Kidderminster. For organisations the value is specific: a designer-entrepreneur with the credentials of a fashion founder and the track record of a public-realm developer, who can talk credibly to boards about brand, to operators about retail, and to leadership teams about why design-led businesses outlast design-decorated ones. He is an MBE, a Professor of Built Environment at Northumbria, and an author, but the argument is the work itself. Key speaking topics Entrepreneurship and design-led business building Brand and creative direction Sustainability and the circular economy Place-making, regeneration, and the future of the high street Affordable housing and mass-market design Retail futures and pre-loved consumer behaviour Festivals, culture, and community-led commercial models Ideal for Founders, CEOs, and creative directors of consumer brands. Property developers, housebuilders, and local authority leadership teams responsible for placemaking and regeneration. Retail and hospitality leaders rebuilding propositions for second-hand, sustainable, and experience-led formats. Cultural organisations, charities, and festival operators looking to commercialise purpose without losing it. Audience outcomes A working view of how Red or Dead and HemingwayDesign turned design instinct into commercial categories that lasted. A clearer sense of where sustainability becomes a viable consumer business rather than a marketing position. Specific lessons from Staiths South Bank, Festival of Thrift, and Charity Super.Mkt on building new categories from a standing start. Direct, plainly spoken provocations on brand, place, and the social value of design that audiences leave talking about.

Why organisations work with Tyler Brule He has built, sold, and continued to build international media brands across more than two decades, with Wallpaper* sold to Time Inc and Monocle scaled into print, radio, retail and bureaux across multiple cities. His agency Winkreative has shaped the visual and editorial identity of Swiss International Air Lines, Prada, American Express, BlackBerry, Bally and others, giving him a practitioner’s view on brand systems rather than a commentator’s. He offers a direct point of view on why print, physical retail, and curated journalism continue to command paying customers when the industry consensus says they should not. His Monocle platform reports from cities around the world on business, design, urbanism and soft power, giving senior audiences a global perspective grounded in on-the-ground reporting, not desk research. Biography highlights Founder of Wallpaper* (1996), sold to Time Inc in 1997. Founder of Winkreative (1998), a branding agency with clients including Swiss International Air Lines, Prada, American Express, Bally, Lexus, BlackBerry and Sky News. Founder, chairman and editor-in-chief of Monocle, launched in February 2007. Launched Konfekt in 2020, a Zurich-based quarterly aimed at female readers in English and German. Long-running “Fast Lane” columnist at the Financial Times Weekend. Recipient of the British Society of Magazine Editors’ Lifetime Achievement Award. Biography In 1996, a Canadian journalist recovering from a sniper injury sustained while reporting in Afghanistan took a small business loan and launched a style and design magazine. Wallpaper* became one of the defining publishing launches of the 1990s and was sold to Time Inc within a year. Most editors do this once. Brule did it twice. The second time, in 2007, the conditions were worse. Print was contracting and digital advertising was eating the industry. Monocle launched into that market as a global affairs, design and business title with high cover prices, physical retail shops, and bureaux in cities including Zurich, Tokyo and Hong Kong. It is now a media brand spanning print, Monocle 24 radio, online, retail, and Konfekt, a Zurich-based women’s title launched in 2020 for English and German-speaking markets. Alongside the publishing work, Winkreative has shaped the brand and editorial identity of Swiss International Air Lines after the collapse of Swissair, and worked with Prada, American Express, Bally, Lexus, BlackBerry, and others. That practitioner experience sits behind his commentary: he has actually built the kind of brand systems most speakers describe from the outside. For senior buyers, his value is a specific, contrarian point of view on where attention, loyalty, and paying audiences actually live, supported by a Monocle reporting platform that covers cities, soft power and consumer culture from bureaux on three continents. The British Society of Magazine Editors’ Lifetime Achievement Award sits in that context: recognition of a body of work in an industry that has consolidated around platforms he refused to use. Key speaking topics Brand building in saturated categories The future of media and paid content Design as commercial infrastructure Cities, soft power and the urban consumer Entrepreneurship in declining industries Editorial and customer experience Global trends and consumer culture Ideal for Boards and executive teams in consumer, luxury, media, hospitality, travel and retail Chief marketing, brand and customer officers reviewing brand identity and customer experience Founders and investors building category-defining consumer brands After-dinner and moderation work for senior international audiences Audience outcomes A practitioner’s view on what makes a brand worth paying for, drawn from Wallpaper*, Monocle and Winkreative A clearer sense of where attention and loyalty are actually building in consumer markets, not where the industry says they are A global, city-by-city read on design, retail and consumer behaviour, sourced from Monocle’s reporting bureaux A founder’s account of building media and brand businesses that run against the direction of their industry

Why organisations work with Tom Dixon A working founder and creative director, not a commentator: he runs a brand sold in more than 50 countries and speaks from inside the operating reality of product, manufacturing, and distribution A distinctive view on innovation as material experimentation, formed across four decades from welded scrap-metal pieces in the 1980s to lighting and furniture held in the V&A and MoMA Direct experience of corporate design leadership at Habitat, where he was Head of Design and then Creative Director from 1998 to 2008, alongside running his own studio Public recognition that signals durability rather than novelty: OBE in 2001, CBE in 2025, Designer of the Year at Maison and Objet 2014, London Design Medal 2019 Candour about how the design industry actually works, including the limits of design education, the politics of large retailers, and the economics of running an independent brand at scale Biography highlights Self-taught British designer who began welding furniture from salvaged metal in the mid-1980s after working as a bass guitarist in the band Funkapolitan Head of Design then Creative Director at Habitat, 1998 to 2008 Founder and creative director of Tom Dixon, the brand established in 2002 in Kings Cross, London, with collections distributed across more than 50 countries Appointed OBE in 2001 and CBE in the 2025 New Year Honours list, both for services to British design Designer of the Year at Maison and Objet 2014; recipient of the London Design Medal 2019 Work held in the permanent collections of the Victoria and Albert Museum, the Museum of Modern Art New York, and the Centre Pompidou Author of Dixonary, a 614-page monograph published by Violette Editions in 2013 Biography The S-Chair was made by a designer with no formal training. Tom Dixon taught himself to weld while repairing motorbike frames, and the early pieces that ended up in production at Cappellini in Milan were built from scrap metal in a London workshop. The career that followed is unusual because the self-taught starting point was never quietly dropped; it became the operating thesis of the brand. Between 1998 and 2008, Dixon ran design at Habitat, first as Head of Design and then as Creative Director. He was attempting, inside a large retailer, the same problem most consumer businesses now face: how to keep a coherent design voice while scaling distribution and managing cost. He left in 2008 to put his weight behind Tom Dixon, the brand he had founded in 2002, now a manufacturer and retailer of lighting, furniture, and accessories sold in more than 50 countries. His honours track the long arc rather than a single moment. OBE in 2001, CBE in 2025, Designer of the Year at Maison and Objet in 2014, the London Design Medal in 2019, and permanent collections at the V&A, MoMA New York, and the Centre Pompidou. Dixonary, the 614-page monograph published by Violette Editions in 2013, sets out his working method in his own words: a project, an inspiration image, and a short paragraph on the connection. For a corporate audience the value is specific. Dixon speaks as an operator who has run product, brand, and distribution at scale, who has watched several rounds of industry change from inside a manufacturing business, and who is unusually direct about what works and what does not. He treats design less as a finishing layer than as an argument the company is making, repeated across decades, about why its products exist. Key speaking topics Design as commercial strategy Brand-building from a material idea Innovation through material experimentation The founder-creative director operating model Manufacturing, distribution, and the economics of an independent design brand Lessons from forty years of British design Ideal for CMOs, brand directors, and product leaders considering how design contributes to commercial advantage Founders and CEOs of consumer, lifestyle, and design-led businesses Architecture, interiors, hospitality, and retail audiences working on environments and product Innovation, R&D, and creative leadership audiences interested in long-horizon brand-building Audience outcomes A working definition of design as a strategic asset rather than a styling layer applied late A founder’s account of building and sustaining a brand across four decades of industry change A direct view on how material experimentation translates into commercial product An operator’s perspective on the trade-offs between independent design and scaled retail distribution A more candid sense of how the design and manufacturing industries actually function

Why organisations work with Tim Sanders He sits inside G2’s data on how millions of business buyers actually evaluate and adopt software, which gives his AI commentary an evidence base most keynote voices do not have. His Harvard Business School Digital Data Design Institute fellowship pairs that operator view with formal research on AI and digital innovation, so the argument lands with both the CIO and the CFO. He has run the playbook before: as Yahoo!’s Chief Solutions Officer through the original platform shift, and at Upwork on digital transformation and talent strategy, he has lived the gap between platform promise and operating reality. Five books, including the New York Times bestsellers “Love Is the Killer App” and “The Likeability Factor,” give him a thirty-year track record of translating shifts in how technology changes commercial behaviour into language operators can use. “Dealstorming” gives sales and revenue audiences a structured method for unsticking high-value deals, named in case studies at Yahoo!, CareerBuilder, Regus, and Conde Nast. Biography highlights Chief Innovation Officer at G2, the world’s largest software marketplace Executive Fellow, Digital Data Design Institute at Harvard Business School Former Chief Solutions Officer at Yahoo! and head of Yahoo’s in-house think tank Former Vice President of Client Strategy at Upwork Author of five business books, including New York Times bestsellers “Love Is the Killer App” and “The Likeability Factor” Author of “Dealstorming,” with referenced sales work at Yahoo!, CareerBuilder, Regus, and Conde Nast Biography The hard problem inside most AI programmes is no longer the model. It is the operating decision: which workflows to rebuild, which software to back, which vendors are quietly underdelivering. Tim Sanders works on exactly that question, with two unusual vantage points behind him. The first is G2, where he is Chief Innovation Officer. G2 holds the largest first-party dataset on how business buyers evaluate software, which gives him a live read on what is actually being bought, abandoned, and renewed across the SaaS and AI stack. The second is Harvard Business School’s Digital Data Design Institute, where he is an Executive Fellow translating research on AI and digital innovation into material business leaders can act on. Earlier in his career, he was Chief Solutions Officer at Yahoo! during the original web platform shift and led its internal think tank. He went on to serve as Vice President of Client Strategy at Upwork, working with enterprises on digital transformation and the talent side of technology change. That sequence of operator roles is what gives his keynote work its bite: he has been the executive on the receiving end of the slide that says “AI will change everything.” He has also written through every one of these shifts. “Love Is the Killer App” and “The Likeability Factor” became New York Times bestsellers and remain mainstays of corporate reading lists. “Dealstorming” is used by sales organisations as a structured method for breaking through high-value deal blockers, with named work at companies including CareerBuilder, Regus, and Conde Nast. Key speaking topics AI adoption and return on AI for the enterprise Software buying behaviour and the SaaS market Sales strategy and revenue collaboration Customer experience and modern buyer behaviour Digital transformation and the future of work Leadership in technology-driven organisations Ideal for CEOs, CIOs, CDOs, and Chief AI Officers running enterprise AI programmes CROs, CCOs, and sales leadership teams under pressure on revenue productivity Boards and ExCo sessions weighing AI capital allocation and software portfolio decisions SaaS, technology, and professional services organisations rethinking go-to-market in an AI buyer environment Audience outcomes A clear read on where enterprise AI adoption actually is, based on first-party SaaS buyer data rather than vendor narrative A sharper view of which AI use cases are creating measurable operating advantage and which are stuck in pilot Practical moves for sales and revenue teams to work with, not against, an AI-augmented buyer A repeatable method for breaking through stalled high-value deals through cross-functional collaboration Renewed confidence at the leadership level that AI strategy is a decision domain, not a technology domain

Why organisations work with Steven van Belleghem His Diamond in the Rough framework addresses a specific, documented paradox: Bain research shows 80% of CEOs consider their company customer-centric; only 8% of customers agree. Van Belleghem gives executive teams a precise diagnosis for this failure and a structured path out of it, not a motivation to try harder. His six books spanning the shift from social commerce (The Conversation Manager) through AI’s impact on customer relationships (Customers the Day After Tomorrow) to the execution problem (A Diamond in the Rough) mean audiences arrive with context. The keynote becomes a working session rather than a first exposure. His investor position in Hello Customer, an AI-driven customer experience platform, means his claims about AI and CX come from operational skin in the game, not conference-circuit commentary. He makes AI relevant to commercial and marketing leaders without requiring a technology background, situating AI investment specifically in terms of what it does to customer expectations and competitive differentiation. His thinking has been tested in front of organisations where customer experience is not an internal initiative but a revenue-critical priority: Disney, Mastercard, Heineken, Rabobank, Airbus and Salesforce are among his documented client base. Biography highlights Adjunct Professor of Marketing at Vlerick Business School; guest lecturer at London Business School Author of six international bestselling books on customer experience, including When Digital Becomes Human, Customers the Day After Tomorrow, The Offer You Can’t Refuse, and A Diamond in the Rough: over 150,000 copies sold in seven languages A Diamond in the Rough featured by Forbes as the #1 pick in its Top 10 must-read business books for 2024 Co-founder of Nexxworks, a global innovation and inspiration agency, and Snackbytes, a creative content agency Investor in Hello Customer (AI-driven CX platform) and iO Digital Board director of Plan International Belgium Clients include Disney, Mastercard, Heineken, Booking.com, Rabobank, Airbus, Salesforce and Google; regular keynote speaker at Oslo Business Forum Biography Research by Bain puts a number on one of the most persistent problems in commercial strategy: 80% of CEOs describe their company as customer-centric; only 8% of customers agree. Steven van Belleghem has spent twenty years studying that gap: why it exists, why it persists despite genuine investment, and what it actually takes to close it. His six books trace the problem across different phases of digital change. The Conversation Manager addressed the shift toward social and conversational commerce. When Digital Becomes Human made the case that automation, done right, creates more space for meaningful human contact, not less. Customers the Day After Tomorrow mapped how AI would reshape customer expectations before most organisations had an AI strategy to speak of. A Diamond in the Rough, recommended by Forbes as the #1 business book of 2024, takes the execution problem head-on: over 100 concrete actions for organisations that have the ambition but are stuck at the intention stage. Van Belleghem is Adjunct Professor of Marketing at Vlerick Business School and a guest lecturer at London Business School. He co-founded Nexxworks, an inspiration agency that runs global innovation tours for executive teams, and is an active investor in Hello Customer, an AI-driven customer experience platform. These are not decorative credentials, they place his arguments in direct contact with the operational realities he describes. His work is directly relevant to organisations facing a specific commercial pressure: AI is accelerating the baseline of what customers expect, and the companies that win on experience do so through culture and execution discipline, not technology spend alone. That argument has been made in front of audiences at Oslo Business Forum and tested with client organisations including Disney, Mastercard, Heineken, Rabobank, Airbus and Salesforce. Key speaking topics Customer experience strategy and execution Customer-centric culture and organisational behaviour AI and the future of customer relationships Digital transformation and competitive baseline The gap between CX ambition and CX delivery Long-term customer value and loyalty strategy Human experience in an automated world Ideal for Chief Marketing Officers and Chief Customer Officers leading experience transformation Commercial leadership teams where customer retention and loyalty are revenue-critical Executive and board-level audiences shaping digital and AI investment strategy Organisations that have invested in CX programmes and are not seeing the returns they expected Audience outcomes A specific framework for diagnosing the gap between customer-centric intention and customer-felt reality Clearer understanding of how AI is raising the competitive baseline for customer expectations – and what that means for strategy now Concrete, actionable steps for embedding customer culture at an organisational level, beyond the leadership team A reframe of digital investment: technology as a means to better human relationships, not a substitute for them A shared language for leadership teams to discuss CX execution failure without attributing it to effort or intent

Why organisations work with Simon Woodroffe He has founded and sold two category-defining hospitality brands, YO! Sushi, sold to Zensho Holdings for £494 million in 2023, and YOTEL, the compact airport hotel now operating internationally. The founder story is specific and verifiable: Ernst & Young Entrepreneur of the Year in 1999, OBE in 2006, and a business built initially on extended supplier payment terms rather than venture capital. His appearance on the first series of Dragons’ Den gives him a recognisable profile with UK and Commonwealth audiences who grew up with the format. His career before entrepreneurship, stage design for major rock artists, extreme-sports TV production, gives his session a different register from the MBA-style founder speaker, more creative and more usable by brand and product audiences. His philanthropic work on prison rehabilitation with Make Justice Work adds a credible social-purpose thread for organisations running CSR or purpose-led events. Biography highlights Founder of YO! Sushi (1997), sold to Zensho Holdings for £494 million in 2023 Founder of YOTEL (2007); over 1,000 rooms across three countries by 2016 Appeared as an investor on the first series of BBC’s Dragons’ Den Ernst & Young Entrepreneur of the Year (1999); OBE (2006) for services to the hospitality industry Earlier career as theatre stagehand and stage designer for Rod Stewart, Jethro Tull and others Author of The Book of Yo! Biography YO! Sushi was the first conveyor-belt sushi brand in the UK, and for most of a generation it was the restaurant that taught British diners what the category was. Simon Woodroffe founded it in 1997 with extended supplier payment terms rather than investor capital, and spent the following decade turning it into a national brand before selling the controlling stake in 2003. In 2023 the business was sold to Zensho Holdings for £494 million. His second brand, YOTEL, launched in 2007, took the compact airline cabin as the template for airport hotel rooms at Gatwick and Heathrow and has since scaled internationally. The route into hospitality was unusual. Woodroffe left Marlborough College at sixteen with two O-levels and worked as a theatre stagehand before moving into stage design for rock artists, including Rod Stewart and Jethro Tull, and later into television work selling concert rights and producing extreme-sports programming. The creative and production experience shows up in how his hospitality brands are designed: the tableside call buttons and self-heating plates at YO! Sushi, the airline-cabin compression at YOTEL. Public recognition followed the commercial record. He was named Ernst & Young Entrepreneur of the Year in 1999, appointed OBE in 2006 for services to the hospitality industry, and appeared as one of the original investors on the first series of Dragons’ Den. His book The Book of Yo! codified his operating philosophy for entrepreneurs. For founder, hospitality, retail and brand audiences, Woodroffe brings a relatively rare combination: two category-defining consumer brands, a creative-industries background that informs the product design, and a direct, unguarded speaking style shaped by years in front of audiences on and off camera. His continuing work on prison rehabilitation rounds out the profile for CSR-oriented events. Key speaking topics Entrepreneurship and building consumer brands from nothing Creativity and business-model innovation in hospitality Financing growth with limited capital Customer experience and brand design Reinvention across creative and commercial industries Purpose, rehabilitation and business as a force for good Ideal for Entrepreneur and founder-focused events, particularly in hospitality, retail and consumer brands Corporate innovation, marketing and customer-experience conferences Leadership and all-hands events needing a main-stage creative-business voice Awards dinners and after-dinner engagements looking for a recognisable UK entrepreneur with a Dragons’ Den profile Audience outcomes A founder’s operating account of how YO! Sushi and YOTEL were actually built and financed Reference points from two category-defining hospitality brands applicable to the audience’s own brand or innovation agenda A creative-industries view of customer experience and design that is different from a standard consulting frame Direct material for founder and leadership cohorts on risk, reinvention and brand longevity

Why organisations work with Shane Feldman He built Count Me In from a high-school project into a global incubator that has initiated more than 30,000 community ventures across 104 countries. The operator credentials are unusual in the engagement space. His research is field-built, not desk-built. Feldman has embedded himself in more than 100 cities across six continents to study how communities form, hold, and break, and translates that fieldwork into corporate retention frameworks. His client list (Google, Disney, Microsoft, Mercedes-Benz, PwC, TD Bank, Kaiser Permanente, Netflix, Coca-Cola, YPO) signals a buyer base of large, complex employers who use him for substantive HR and culture interventions, not motivational filler. He carries genuine media credibility (A&E “Undercover High”, coverage by Forbes, People, Larry King, Oprah) that lifts the marketing weight of the engagement around a keynote. Recognised by the White House, the United Nations, and the Prime Minister of Canada for community leadership work, which makes the substantive claim on community expertise defensible rather than rhetorical. Biography highlights Founder and CEO of Count Me In, a social entrepreneurship incubator with more than 30,000 ventures launched across 104 countries. Author of “A Kids Book About Community” (A Kids Co., 2020). Cast member of A&E docuseries “Undercover High” (2018), an embedded social experiment in a US public high school. Recognised by the White House, the United Nations, and the Prime Minister of Canada for achievements in community leadership. Keynote speaker for Google, Disney, Microsoft, Mercedes-Benz, PwC, YPO, TD Bank, Shopify, Kaiser Permanente, Netflix, and Coca-Cola. Featured by Forbes, People Magazine, Larry King, and Oprah. Biography Most large employers now lose people not for reasons their engagement surveys can name. Compensation, perks, and policy are not the friction point. Belonging is. The organisations that retain talent in this environment are the ones treating workplace community as an operating problem rather than a soft one. Shane Feldman’s career has been an unusually direct route into that problem. He founded Count Me In in 2008 as a teenager in Toronto after a difficult school transition; the organisation has since grown into a social entrepreneurship incubator with members across 104 countries and more than 30,000 ventures initiated. The work has been recognised by the White House, the United Nations, and the Prime Minister of Canada. The frameworks he brings to corporate audiences come from two sources that rarely sit together. One is operator experience running a global organisation built around commitment, service, and retention. The other is field research; Feldman has embedded in more than 100 cities across six continents to study how communities form and hold. He translates that into structured tools for HR, sales, and leadership audiences, packaged as “Passport” keynotes covering team retention, customer loyalty, future-of-work, and AI integration. The corporate roster reflects how the work travels. Google, Disney, Microsoft, Mercedes-Benz, PwC, YPO, TD Bank, Shopify, Kaiser Permanente, Netflix, and Coca-Cola have all booked him on engagement, culture, and retention briefs. Key speaking topics Workplace community and belonging Employee engagement and retention Customer loyalty and relationship-driven sales Future of work and hybrid team performance Humanising AI in the workplace Inclusive and community-centred leadership Talent attraction and culture design Ideal for CHROs and CPOs running engagement, retention, and culture programmes Sales and customer success leaders rebuilding loyalty in low-trust markets Conferences focused on the future of work, hybrid productivity, and AI integration Membership organisations (YPO, EO, professional bodies) addressing community and connection Audience outcomes A clear read on why engagement and retention initiatives fail when they treat community as a soft outcome. Practical mechanisms for building belonging at team and organisation level, drawn from Count Me In’s operating playbook. A vocabulary for talking about workplace community that connects people strategy to commercial outcomes. A set of usable frames for integrating AI into work without eroding the human relationships that drive retention.

Why organisations work with Scott Steinberg A method for foresight that produces decisions, not predictions. The POP FUTURE workshop format converts trend analysis into specific moves on product, talent, and customer strategy. A working library of 30 published books across futurism, innovation, change, and digital transformation, which means buyers can match a programme to a specific board agenda rather than a generic keynote. Direct advisory exposure to Fortune 500 operators and US defence leadership, including IBM, PwC, Intel, Microsoft, and the US Department of Defense, with the language and pace that environment demands. A trends franchise visible through CNBC, BBC, NPR, and Forbes, which gives senior audiences confidence that the speaker on stage is the same voice they have heard analysing the market elsewhere. Biography highlights CEO of FutureProof Strategies and of BIZDEV, the International Association for Business Development and Strategic Partnerships. Author of Make Change Work for You (Perigee/Penguin) and Think Like a Futurist, part of a published catalogue of more than 30 books. Named Master of Innovation by Fortune magazine. Contributor and on-air expert for CNBC, BBC, CNN, NPR, ABC, CBS, and Fox Business; columnist for Forbes and Reader’s Digest. Advisory and consulting work with IBM, PwC, Intel, Sony, Microsoft, MTV, ESPN, American Express, and the US Department of Defense. Creator of the POP FUTURE methodology and the What’s the Future of…? and The Future is Yours applied foresight tools. Biography Most foresight work stops at the trend chart. Boards see the slide on AI, demographics, or customer behaviour, agree it matters, then return to the operating decisions in front of them. Scott Steinberg’s work is built around closing that gap. His POP FUTURE methodology and the What’s the Future of…? workshop tools are designed to take a leadership team from “this trend is real” to “this is what we do on Monday”. That bias toward decision shows up across his published catalogue. Make Change Work for You, published by Perigee, frames future-proofing as a set of practical disciplines for individuals and teams. Think Like a Futurist extends the same logic to enterprise planning. Across more than 30 books, the through-line is the same: foresight as an operating capability, not a corporate trend report. The credentials behind that argument are unusually broad. He runs FutureProof Strategies and BIZDEV, advises IBM, PwC, Intel, Microsoft, and the US Department of Defense, and was named Master of Innovation by Fortune. CNBC, BBC, NPR, and Forbes use him as a recurring voice on technology, work, and consumer behaviour, which means his audiences arrive already familiar with how he reasons. For senior buyers, the practical value is range. Boards working on AI adoption, generational change, customer experience, or change fatigue can put him in front of any of those audiences and get the same disciplined translation from trend to decision. That is what makes him useful when the brief is wide, the audience is mixed, and the agenda is more than a single topic. Key speaking topics Strategic foresight and future-proofing Artificial intelligence and the future of business Change leadership and innovation Digital transformation Customer experience and consumer trends Generational shift and future of work Organisational culture and resilience Ideal for Board and executive committee strategy offsites setting a multi-year agenda Transformation, innovation, and digital leaders running enterprise-wide change programmes CMOs and customer experience leaders planning around generational and behavioural shift Industry events where a mixed senior audience needs a single integrating view of technology, work, and customer trends Audience outcomes A working definition of what futurism is and is not, and how to use it inside an existing planning cycle A short list of the trends most likely to reshape the audience’s industry over the next planning horizon A method for translating trend analysis into specific decisions on product, customer, and workforce Language and frames that make foresight defensible to a sceptical board or investment committee

Why organisations work with Samuel J Scott He argues the brand-versus-performance trade-off in CFO language, which is the conversation that actually decides marketing budgets in a downturn. He is a current Head of Marketing at a connected TV advertising platform, so the case studies are operating reality, not retrospective consulting. His Promotion Fix column in The Drum has run since 2017, giving senior marketers a reference point on advertising effectiveness most peers in the room already read. He holds a WARC Master of Advertising Effectiveness and Marketing Week Mini-MBAs, which is unusually formal training for a working marketer presenting to boards. He takes a public contrarian line on adtech and AI marketing hype, useful for leadership teams tired of vendor pitches dressed as keynotes. Biography highlights Head of Marketing, Adte, a connected TV advertising platform. Columnist of The Promotion Fix in The Drum since 2017; previously a contributing columnist for TechCrunch and Moz. Master of Advertising Effectiveness, WARC, UK. Mini-MBAs in Marketing and Brand Management, Marketing Week, London. 2019 juror, UK Advertising Association Young Lions, the UK Cannes Lions qualifier. Former Director of Marketing at Logz.io and Head of Marketing at Faddom in the Israeli B2B tech sector. Biography In a downturn, the marketing line is the easiest to cut and the most commonly mis-cut. Performance budgets get protected because they are measurable. Brand budgets get reduced because they are not. Within two years, the performance machine stops compounding because the brand has stopped feeding it. That is the argument Samuel J Scott has been making in The Drum’s Promotion Fix column since 2017, and in keynotes for marketing leadership teams across more than two dozen countries. He is one of the few speakers on this subject who is also a working operator, currently Head of Marketing at the connected TV advertising platform Adte, and previously a marketing director in the Israeli B2B technology sector at companies including Logz.io and Faddom. His credentials sit on the technical side of the discipline. A Master of Advertising Effectiveness from WARC, two Mini-MBAs in marketing and brand management from Marketing Week in London, and CIM certifications across marcom planning, copywriting and AI marketing tools. He served as a jury member for the UK Advertising Association’s 2019 Young Lions, the UK qualifier for Cannes. The editorial register is contrarian. Scott has built a reputation for arguing against marketing fashion, whether that is uncritical AI adoption, attribution theatre, or brand purpose campaigns that cannot survive a CFO’s scrutiny. Audiences leave with a sharper view of how to spend a marketing budget when growth gets harder, not a slide deck of trends. Key speaking topics Brand and performance advertising Marketing effectiveness and measurement Defending marketing budgets in downturns B2B marketing and brand-led growth AI in marketing communications Adtech and connected TV Marketing communications strategy Ideal for CMOs and marketing directors under pressure to justify brand spend to a CFO. B2B technology marketing leaders rebuilding a brand layer above lead-gen. Boards and executive teams reviewing marketing as a commercial function, not a cost line. Marketing communications and agency teams negotiating AI-era budget assumptions. Audience outcomes A working language for arguing brand investment in financial terms. A clearer split between what performance media can do and what only brand work delivers. A sceptic’s filter on AI marketing claims from agencies and adtech vendors. A defensible structure for marketing budgets through a downturn. Specific reference points from current B2B technology marketing practice.

Why organisations work with Rory Sutherland His Alchemy argument, that businesses leave their most valuable opportunities untapped by optimising for logic rather than psychology, is built on 30 years of commercial practice at Ogilvy, not academic research. He founded and runs a dedicated behavioural science practice inside one of the world’s largest advertising agencies, where small contextual changes have produced large, documented commercial results, including tripling a call centre’s conversion rate through script changes alone. His concept of “psycho-logic” gives commercial teams a named, usable framework for the decisions that resist rational modelling: pricing, positioning, and customer experience chief among them. His two TED talks have passed seven million combined views, meaning his arguments are already part of the strategic vocabulary of many senior audiences, any conversation with him starts further ahead. He founded Nudgestock, the annual festival of behavioural sciences – making him an institutional builder in the field, not simply a commentator on it. Biography highlights Vice Chairman of Ogilvy UK; co-founder and leader of Ogilvy’s Behavioural Science Practice, established 2012 Author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense (Penguin, 2019); co-author of Transport for Humans: Are We Nearly There Yet? (2021) Two TED Talks – “Life Lessons from an Ad Man” and “Sweat the Small Stuff” – with over 7 million combined views Former President of the Institute of Practitioners in Advertising; former Chair of Judges, Direct Jury, Cannes Lions Fortnightly “The Wiki Man” columnist, The Spectator; founder of Nudgestock, the annual behavioural sciences festival Studied Classics at Christ’s College, Cambridge; joined Ogilvy as a graduate trainee in 1988 Biography In 2012, Rory Sutherland did something unusual for an advertising agency: he built a team of psychology graduates inside Ogilvy and pointed them at commercial problems. The premise was direct. Most organisations optimise for the logical version of what customers want, not the psychological reality of how they decide. Three decades of commercial practice have made that premise difficult to argue with. His 2019 book Alchemy: The Surprising Power of Ideas That Don’t Make Sense sets out the argument in full. Human decision-making, Sutherland contends, follows a “psycho-logic”, a coherent but non-rational set of rules governing what people buy, how much they’ll pay, and how satisfied they feel. Richard Thaler and Robert Cialdini both appear in its pages; Nassim Nicholas Taleb described it as “a breakthrough book.” The Behavioural Science Practice he founded at Ogilvy tests these ideas commercially. Small contextual adjustments – changes to a call centre script, a reframing of a product’s positioning, a tweak to the sequence of a customer journey – have produced measurable results. It is the kind of evidence that makes his argument practical rather than purely theoretical. He served as President of the Institute of Practitioners in Advertising and as Chair of the Judges for Cannes Lions’ Direct Jury. His two TED talks have passed seven million combined views. He writes a fortnightly column in The Spectator and founded Nudgestock, the annual festival of behavioural sciences. Key speaking topics Behavioural economics and commercial strategy Consumer psychology and decision-making Perception, value, and pricing psychology The limits of data-driven marketing Creativity and non-rational problem-solving Behavioural design and customer experience Nudge theory in organisational contexts Ideal for Chief Marketing Officers and marketing leadership teams rethinking growth strategy Commercial strategy and innovation leaders exploring alternatives to pure data-led optimisation Senior executives and boards examining how psychological insight can improve pricing, product design, and customer experience Conference audiences in financial services, retail, consumer goods, and technology where customer behaviour directly drives commercial performance Audience outcomes A named framework, “psycho-logic”, for identifying where logical optimisation is producing diminishing returns in marketing and commercial strategy Specific, documented examples of small behavioural interventions that produced large commercial results A clearer understanding of why the most effective growth moves often look counterintuitive, and how to make the internal case for them Practical grounding in behavioural economics principles applicable to pricing, customer experience, and product design A more honest audit of where data-driven approaches reach their limits and what to reach for instead

Why organisations work with Richard Hammond A face audiences already trust. Two decades on Top Gear and The Grand Tour means a senior room recognises him the moment he walks on, which shortens the warm-up and lifts the agenda. Hosting craft built in live broadcast. Hammond reads a room the way a presenter reads a studio, which is the specific skill awards nights and corporate dinners need. Storytelling drawn from genuine high-stakes experience. The 2006 Vampire crash and the 2017 Rimac crash give him material that lands without rehearsal because it actually happened. Entrepreneurial second act. DriveTribe and The Smallest Cog give Hammond credible commercial experience to draw on when a brief calls for substance beyond hosting, particularly in automotive, media, and brand-building contexts. Comfortable across formats. Awards host, after-dinner speaker, panel moderator, fireside Q and A; he does not need a single staged format to work. Biography highlights Co-presenter, Top Gear, BBC Two, 2002 to 2015, with Jeremy Clarkson and James May. Co-presenter, The Grand Tour, Amazon Prime Video, 2016 to 2024. Author of On the Edge: My Story (Weidenfeld and Nicolson, 2008) and As You Do (Orion, 2007). Founder of The Smallest Cog, a classic car restoration business in Hereford, opened 2021. Co-founder of DriveTribe, the automotive content platform launched in 2016. Presenter of Brainiac: Science Abuse (Sky One), Total Wipeout (BBC One), and Richard Hammond’s Workshop (Discovery+). Biography Top Gear ran for thirteen years on BBC Two with three presenters who became, between them, one of the most exported television properties in British broadcasting history. Hammond was the smallest of the three on screen and the one audiences most often warmed to first. That recognition is the asset corporate buyers are buying when they put him on a stage. Hosting a room of senior executives is closer to live television than to keynote speaking. The host has to set the tempo, hand off cleanly between segments, recover from a missed cue, and keep the audience with the agenda rather than ahead of it. Hammond has spent more than twenty years doing exactly this work, first across local BBC radio, then across motoring television, and most consistently as one third of the Top Gear and Grand Tour line-up. The 2006 Vampire dragster crash at RAF Elvington gave him a recovery story that has become its own asset. He was travelling at 288 mph when the tyre failed; he spent two weeks in a coma; he wrote about the recovery in On the Edge in 2008. When the brief calls for an after-dinner set with substance behind the laughs, that material is genuinely his. Beyond broadcast, Hammond has a working business in The Smallest Cog, the Hereford classic car restoration workshop he opened in 2021, and a media platform in DriveTribe, which he co-founded with Clarkson and May in 2016 and now runs himself. Both give him commercial ground to stand on when a brief moves from hosting into something closer to a fireside conversation about reinvention, brand, or the economics of motoring media. Key speaking topics Awards hosting and ceremony presenting Corporate after-dinner sets Automotive media and broadcast Recovery and return after the 2006 Vampire crash Building DriveTribe and The Smallest Cog The Top Gear and Grand Tour years Engineering, performance cars, and motoring journalism Ideal for Annual award nights and industry awards ceremonies Corporate dinners, gala evenings and partner events Automotive sector conferences and dealer events Brand activations and customer hospitality with a motoring or engineering audience Audience outcomes An evening that runs on tempo, with a host who keeps the agenda moving without flattening it. A first-hand account of the 2006 crash and recovery that anchors the room when the brief calls for it. A working perspective on automotive broadcast, classic car restoration, and the commercial side of motoring media. The recognition value of a presenter the audience already watches at home.