Entrepreneurship

Why organisations work with Erika Lucas Her accelerator, run in partnership with the NBA’s Oklahoma City Thunder, has supported more than 220 women and minority-owned startups since 2017. She draws on live operating experience, finding and scaling founders that most capital systems miss. Her venture fund, VEST Her Ventures, invests in women-led companies in the care economy and the future of work. She brings a current portfolio view of where workforce shifts and regulatory pressure are opening commercial opportunities, and the market is under-pricing. She speaks the language of the full capital stack. As a former private equity Partner and as Director of Trade and Foreign Direct Investment at the Oklahoma Department of Commerce, she is fluent in public incentives, PE, VC, and bank credit, which matters for boards making complex allocation decisions. Her TED talk, “America’s Trillion Dollar Blindspot,” makes a market-sizing case for capital flowing to overlooked founders. That is the register that senior leaders and investment committees respond to. She operates from Oklahoma City, away from the coastal hubs from which most speakers on this topic come. For companies building workforce, consumer, or policy strategies outside a handful of metros, her ground-level view is difficult to source elsewhere. Biography highlights Co-founder of StitchCrew, its accelerator with the NBA’s Oklahoma City Thunder, has supported more than 220 women and minority-owned startups since 2017 Founder and General Partner of VEST Her Ventures, an early-stage venture fund investing in women-led companies in the care economy and future of work TED speaker: “America’s Trillion Dollar Blindspot” (TEDxOU) Host of the VEST Her Podcast, examining the structural barriers to women’s economic advancement Board of Directors at Arvest Bank; Fellow at the Just Economy Institute; Member of the Latino Corporate Directors Association Former Partner at a US and European private equity firm; former Director of Trade and Foreign Direct Investment at the Oklahoma Department of Commerce, where 38 international companies located or expanded during her tenure Biography Only a sliver of venture capital reaches women and founders of colour. The commercial cost of that pattern is usually understated. Whole categories of customers, markets, and operators are being systematically under-priced by capital that is trained to look in the same handful of places. StitchCrew was built on that reading of the market. Co-founded with her husband Chris in 2016, it runs an accelerator in partnership with the NBA’s Oklahoma City Thunder and has supported more than 220 women and minority-owned founders. The positioning matters. It sits in the middle of the country, not on a coastal hub, and the deal flow reflects markets that most East Coast or Bay Area funds never see. The logic extended into investment. VEST Her Ventures, founded in 2022, backs early-stage women-led companies in the care economy and future of work, two sectors where demand is visibly running ahead of available capital. The fund came together in weeks. Two million dollars was raised in two months, entirely from women limited partners based in the middle of the country. The throughline runs back through her earlier career. She was a Partner at a private equity firm with investments in the United States and Europe, and Director of Trade and Foreign Direct Investment at the Oklahoma Department of Commerce, where 38 international companies located or expanded during her tenure. She sits on the board of Arvest Bank, is a Fellow at the Just Economy Institute, and hosts the VEST Her Podcast, where the repeated question is what it would take for American capital to stop leaving its most profitable markets untouched. Key speaking topics Access to capital and overlooked markets Entrepreneurship and the new majority economy The care economy and future of work Women in leadership and ownership Venture capital and economic inclusion Economic mobility and public-private strategy Ideal for Corporate boards and Chief Investment Officers are looking for the next source of portfolio growth Private equity and venture investment committees assessing deal flow and diversification CHROs and heads of talent building workforce and care infrastructure strategies Economic development agencies, chambers of commerce, and regional leadership forums are working on commercial inclusion Audience outcomes A sharper commercial argument for investing in overlooked founders and markets, drawn from a live accelerator and an active venture portfolio A clearer map of where venture and growth capital actually lands in the United States, and which geographies and founder profiles it consistently misses Named sectors where consumer and workforce change is already running ahead of investment capital, including the care economy and the infrastructure of work A vocabulary for discussing inclusion in commercial terms, usable with boards, investment committees, and senior executives who are sceptical of fairness-led framing

Why organisations work with Jamie Siminoff He has the full founder arc on the record: invented a product category in a garage, pitched it on national television and walked out without a deal, rebuilt from near-bankruptcy, and sold to Amazon for about 1 billion dollars. He has run the acquired business inside Big Tech, giving buyers a rare view of what integration, reporting lines, and product autonomy look like after a landmark exit. He has repeated the cycle: founded Honest Day’s Work, sold it to Latch Inc., took the CEO seat at the acquirer, then returned to Amazon as a VP running Ring and adjacent smart home units. Most speakers have one exit story; he has a sequence. The Shark Tank rejection is specific and documented, which makes the resilience material credible rather than motivational. It is cited by the Sharks themselves as one of the biggest misses in the show’s history. He co-authored “Ding Dong: How Ring Went From Shark Tank Reject to Everyone’s Front Door” with Andrew Postman, published in November 2025, which gives buyers a named, durable reference point for the material. Biography highlights Founder and original CEO of Ring, acquired by Amazon in 2018 for approximately 1 billion dollars. Pitched DoorBot on ABC’s Shark Tank in 2013 and left without a deal; returned to the show as a guest Shark in 2018. Earlier founder of PhoneTag, the first voicemail to text service, and Unsubscribe.com, both acquired. Founder of Honest Day’s Work, acquired by Latch Inc. in 2023; subsequently appointed CEO of Latch. Rejoined Amazon in 2025 as Vice President running Ring and related smart home businesses, leading a pivot to AI. Babson College, Class of 1999, and Honorary Doctor of Laws from Babson in 2021, where he delivered the undergraduate commencement address. Co-author with Andrew Postman of “Ding Dong: How Ring Went From Shark Tank Reject to Everyone’s Front Door,” published November 2025. Biography Ring began as DoorBot, a Wi-Fi video doorbell built in a garage in 2011. By 2013 it was on Shark Tank, where every investor passed. The company was close to running out of money. Seven years later, Amazon bought it for roughly 1 billion dollars. That arc is the material Siminoff brings to the stage, and he brings it with the receipts. The more useful part of the story for serious operators is what happened between the rejection and the exit. Siminoff rebuilt the product and the brand, raised from Kleiner Perkins, Qualcomm Ventures, Goldman Sachs, DFJ Growth and Sir Richard Branson, and built Ring into a category defining consumer technology business. After the Amazon acquisition he stayed inside the company for five years, running Ring alongside Blink, Amazon Key and adjacent smart home lines. Most founder talks stop at the exit. His continues through integration. He has since extended the pattern. He founded Honest Day’s Work, sold it to Latch Inc. in 2023, stepped in as Latch’s CEO, and in 2025 rejoined Amazon as a Vice President running Ring and nearby smart home units, now pivoting the category toward AI. In November 2025 he published “Ding Dong” with Andrew Postman, the first full account of how Ring actually got built. A Babson graduate and Honorary Doctor of Laws from the same institution, he is one of a small group of founders who can speak to rejection, category creation, acquisition, and re-entry as connected stages of one working life. Key speaking topics Consumer technology product invention and category creation Scaling from prototype to acquisition Founder resilience through investor rejection Operating an acquired business inside Big Tech Smart home, connected devices, and AI in consumer hardware Brand building in hardware startups Hiring and team building in early stage companies Ideal for Founders, CEOs and product leaders in consumer technology and connected hardware Corporate innovation, strategy and M and A teams working on acquisition integration Investor audiences and startup ecosystems running portfolio or founder programmes Entrepreneurship centres and executive education audiences in business schools Audience outcomes A concrete, non-generic view of what it takes to get a hardware startup from prototype to billion-dollar exit. A working model for how to treat a high-profile rejection as distribution rather than a verdict. Specific insight into how an acquired category runs inside a company like Amazon, and what that means for teams going through similar integrations. A clear read on where consumer smart home and home security technology are heading as AI becomes the core layer of the product. Hiring and early team construction principles drawn from building Ring from a Craigslist hire list to a company sold for 1 billion dollars.

Why organisations work with Norliza Pavlakos Her resilience frameworks are built on a documented commercial track record: she turned a single struggling tailoring store into a five-location franchise serving the Australian Open, Melbourne Grand Prix, and Marriott Hotels – constraint tested under real conditions, not studied from a distance. Three named frameworks – The Conviction Effect, The One-Day Reset, and The Power of Nothing – give organisations structured tools for decision-making under pressure, rapid performance recovery, and reframing resource constraint as a strategic asset. She built the mental health infrastructure before the speaking career. The Support Pages (formerly Mind Hub) is a mental health directory used by GPs across Australia, where clients can review therapist profiles before booking support. The depth is operational, not rhetorical. The 2021 Toastmasters Golden Gavel – awarded annually since 1959, with previous recipients including Stephen Covey, Tony Robbins, and Muhammad Yunus – is an independently verified platform credential, not a bureau-issued ranking. Dell, Microsoft, Zurich, Emirates Airlines, and Coca-Cola have booked her for leadership sessions, not general motivation events – consistent evidence that the frameworks land at a corporate, not personal-development, level. Biography highlights 2021 Toastmasters International Golden Gavel recipient – the organisation’s most prestigious annual honour, previously awarded to Stephen Covey, Tony Robbins, and Muhammad Yunus Built Finest Alterations from a single struggling store to a five-location tailoring franchise, with clients including the Australian Open, Melbourne Grand Prix, and Marriott Hotels Founder of The Support Pages (formerly Mind Hub), a mental health directory used by GPs across Australia to refer patients to vetted therapists Founded Australia’s first Miss India International Pageant from zero start-up capital at age 23, drawing 4,000 attendees Founder of the Liza Pavlakos Foundation, a registered Australian charity Author of Conviction (memoir, 2023) and The Indefatigable Entrepreneur (business memoir, 2026) Biography The assumption built into most resilience training is that someone has studied pressure from a safe distance. Pavlakos built five businesses from zero capital, including a tailoring franchise that grew from one struggling store to five locations serving the Australian Open and the Melbourne Grand Prix. Toastmasters International awarded her the 2021 Golden Gavel, the organisation’s most prestigious annual honour, previously given to Stephen Covey, Tony Robbins, and Muhammad Yunus. The award recognises communication and leadership, not survival. It reflects what she does with the experience, not simply that she has it. Her mental health work is structural. The Support Pages, formerly Mind Hub, is a mental health directory used by GPs across Australia, where clients can review therapist profiles before booking support. The platform exists because she built it, not because she talked about the need for one. From that experience, she developed three named frameworks: The Conviction Effect, which addresses analysis paralysis when pressure compresses time and information; The One-Day Reset, a rapid recovery protocol when burnout or setback threatens performance continuity; and The Power of Nothing, which reframes severe resource constraint as decision-making advantage. Dell, Microsoft, Zurich, and Emirates Airlines have booked her for leadership sessions, not general motivation events. Key speaking topics Decision-making and leadership conviction under pressure Resilience and performance recovery Mental health infrastructure and workplace wellbeing Entrepreneurial leadership and operating under constraint Personal narrative and organisational mindset High-performance team culture Ideal for Senior leadership teams and executive programmes where decision quality under sustained pressure is a live operational concern CHROs and wellbeing leads building psychological resilience into the leadership pipeline Women in leadership conferences where the intersection of commercial achievement and extreme adversity carries specific weight High-performance teams in fast-moving industries where recovery speed after setback is a measurable business outcome Audience outcomes A named model for eliminating analysis paralysis and making faster, cleaner decisions under conditions of incomplete information (The Conviction Effect) A practical 24-hour recovery protocol for maintaining performance through setbacks without extended downtime (The One-Day Reset) A concrete reframe of resource constraint and underestimation as leadership advantage, with specific application to uncertain operating conditions (The Power of Nothing) Clearer understanding of where and how decision quality degrades under sustained pressure, and what structural responses are available Awareness of what genuine mental health infrastructure looks like in practice, from a founder who built it

Why organisations work with Timothy Armoo He has actually sold Gen Z attention to the buyers in the room. Fanbytes ran creator campaigns for Apple, McDonald’s, Nike, Samsung, Deliveroo and the UK Government before exiting to Brainlabs. Two exits before 28 give him an operator’s view of scale-up commercial discipline that most Gen Z marketing voices cannot match. His Penguin book What’s Stopping You? gives commercial audiences a structured language for the founder mindset he is asked to transfer into corporate teams. He sits inside Brainlabs as VP Influencer Marketing, which keeps his read on creator platforms, CPMs and Gen Z behaviour current rather than retrospective. He brings a credible answer to the multigenerational question: not a generational stereotype deck, but a working view of how Gen Z employees and customers behave once incentives are on the table. Biography highlights Co-founder and former CEO of Fanbytes; sold to Brainlabs in 2022 in an eight-figure deal. Sold his first business, EntrepreneurXpress, to Horizon Media at 17. Forbes 30 Under 30 Europe 2021, Media & Marketing. Named in the Evening Standard Progress 1000 list of London’s most influential figures in advertising and media. Author of What’s Stopping You? 11 Cheatcodes to Unlock the Life You Want, published by Penguin. Currently Vice President of Influencer Marketing at Brainlabs, the global digital agency that acquired Fanbytes. Biography The hardest commercial question facing many consumer brands is no longer awareness. It is whether the under-30 customer takes them seriously at all. Influencer budgets are climbing, internal teams are stretched between TikTok, Snapchat and YouTube, and most boards have no operator in the room who has actually run those campaigns at scale. Fanbytes was built to sit in that gap. Co-founded by Timothy Armoo in 2017 with Ambrose Cooke and Mitchell Fasanya, the agency ran creator campaigns for Apple, McDonald’s, Nike, Samsung, Deliveroo, Boohoo and the UK Government. In May 2022, Brainlabs acquired the business in an eight-figure deal. Armoo was 27. He stayed on as Vice President of Influencer Marketing at Brainlabs, which keeps his commercial view of Gen Z platforms current, not retrospective. The track record was not a single lucky exit. He sold his first company, EntrepreneurXpress, to Horizon Media at 17. Forbes named him to its 30 Under 30 Europe list for Media and Marketing in 2021. The Evening Standard Progress 1000 listed him among London’s most influential figures in advertising and media. His Penguin book What’s Stopping You? extends the same operator’s logic into a wider audience of commercial leaders and early-career professionals. For senior buyers, the value is specific. He is the rare voice on Gen Z marketing who can speak to a CMO with the discipline of a founder who had to make a P&L work, sell to a procurement team, and exit to a global agency. That is a different conversation from a panel on creator culture. Key speaking topics Gen Z consumer behaviour and brand decisions Influencer and creator-led marketing strategy Entrepreneurship and scale-up commercial discipline Building, scaling and exiting a venture-backed business The multigenerational customer and workforce Social platforms and the modern media landscape Ideal for CMOs, brand directors and consumer marketing leadership rethinking creator and Gen Z strategy Founders, scale-up CEOs and growth leaders preparing for raise, scale or exit Boards and exec teams of consumer-facing businesses with under-30 customer exposure Talent, employer brand and graduate recruitment leads who need a sharper read on Gen Z employees Audience outcomes A clearer commercial map of how Gen Z actually decides on brand, employer and product Specific operator lessons from building, scaling and selling a creator-economy agency A framework for evaluating influencer and creator spend as a measurable channel, not a content experiment A more honest read on the gap between how senior teams talk about Gen Z and how Gen Z behave Conviction to back internal entrepreneurial bets that conventional governance tends to slow

Why organisations work with John Hall He has built two commercial businesses around the problem he speaks on: Influence & Co., which scaled content as a managed marketing function for senior executives, and Calendar, which monetises the attention his first company taught leaders to capture. Top of Mind (McGraw-Hill) gives sales and marketing teams a named operating model for staying memorable to specific decision-makers, not a generic content playbook. Weekly Forbes and Inc. columns, plus contributions to Harvard Business Review, Fortune and Fast Company, mean his frameworks are tested in public against a senior business readership every week. Influence & Co. was ranked No. 72 on Forbes’ Most Promising Companies in America and won EY Entrepreneur of the Year for Best Emerging Company, so the underlying methodology has commercial proof, not only platform reach. He translates content marketing out of the marketing department and into a CEO and revenue conversation, which is where buying decisions about brand authority actually sit. Biography highlights Co-founder of Calendar, a scheduling platform used by millions of professionals. Co-founder and former CEO of Influence & Co., the content marketing firm ranked No. 72 on Forbes’ Most Promising Companies in America. Author of Top of Mind, published by McGraw-Hill in 2017. Weekly columnist for Forbes and Inc. Contributor to Harvard Business Review, Fortune, Fast Company, Entrepreneur and Mashable. EY Entrepreneur of the Year (Best Emerging Company) and Business Journals’ Top 100 Visionaries. Described by Inc. as “one of the most powerful people in media you’ve never met” and by Forbes as a “must-see keynote speaker”. Biography Most companies treat brand visibility as a marketing line item. Buyers experience it as the shortlist they already had in their heads before procurement opened a process. Closing that gap, between how visibility is funded internally and how it is consumed externally, is the commercial problem John Hall has worked on for more than a decade. Top of Mind, his McGraw-Hill book, sets out the operating logic. Trust is built by useful content delivered consistently to the specific people whose decisions matter, and it compounds. The book is not a content marketing manual. It is a framework for executive and corporate visibility, built from running Influence & Co., the agency that productised the discipline for senior leaders and was ranked No. 72 on Forbes’ Most Promising Companies in America. Hall scaled that thesis into a second business, Calendar, which sits on the other side of the equation. Once a leader has captured attention, time becomes the constraint. Together the two companies bracket the commercial problem his keynotes address: how to be the name buyers reach for, and how to manage the demand that creates. His weekly columns for Forbes and Inc., and contributions to Harvard Business Review, Fortune, Fast Company, Entrepreneur and Mashable, keep the argument public and tested. EY named him Entrepreneur of the Year for Best Emerging Company. The Business Journals listed him among its Top 100 Visionaries. Key speaking topics Building executive and corporate visibility Content as a trust-building system Sales influence and decision-maker engagement Top-of-mind brand strategy Time management and executive productivity Talent attraction through company culture and content Ideal for CMOs, CROs and heads of brand reassessing how content drives pipeline CEOs and founders building personal and corporate authority in a contested market Sales leadership teams measuring trust as a leading indicator of revenue Marketing and communications functions inside professional services, B2B technology and financial services Audience outcomes A working definition of top-of-mind status and the specific behaviours that produce it inside their organisation Named criteria for deciding which content earns attention from senior buyers and which dilutes it A clearer line between brand spend and revenue contribution, framed for finance and board conversations Tactics for converting executive expertise into published authority without consuming executive time

Why organisations work with Adam Smith The Real Junk Food Project is not a case study from a consultancy report. Smith built it from a single Leeds cafe in 2013 to a network of 120+ projects across seven countries, which makes his argument about the scalability of surplus redistribution operationally evidenced, not theoretical. The Pay As You Feel model challenges the assumption that pricing must track cost-price. For organisations navigating social value procurement, circular economy strategy, or food retail margins, that challenge is commercially relevant. Smith has given parliamentary evidence to an All-Party Parliamentary Group on food waste, which means his framing has direct policy credibility – useful for organisations managing regulatory and reputational exposure on ESG commitments. His current work at Surplus to Purpose, which diverted 506 tonnes of food in 2023, keeps his insight current. He is not drawing on a legacy project. The Telegraph named him one of the 50 most influential people in UK Food & Drink (Food & Drink Power List, 2017). His argument has been stress-tested in public, not just on stage. Biography highlights Founded The Real Junk Food Project in Leeds in December 2013; the network grew to 120+ projects across seven countries within four years TEDx speaker at TEDxWarwick (2015): “Let’s REALLY Feed the World” Named one of 50 most influential people in UK Food & Drink, The Telegraph Food & Drink Power List (2017) FRSA (Fellow of the Royal Society of Arts) Gave parliamentary evidence to an All-Party Parliamentary Group on food waste Yorkshire Awards 2025 Community Hero Award; Canal & River Trust Unsung Hero of Leeds (2022) CEO of Surplus to Purpose since 2022; appeared on Channel 4’s Inside the Superbrands Observer Food Monthly Awards runner-up across TRJFP projects in Birmingham, Manchester, and Leeds (2017, 2018) Biography The UK food industry wastes an estimated 9.5 million tonnes of food annually. Most of it is edible. In December 2013, Adam Smith opened a single cafe in Armley, Leeds, that served meals made entirely from intercepted surplus. He called the pricing model Pay As You Feel. Within four years, that cafe had become a network of 120+ projects operating across seven countries. The model did not succeed because it was charitable. It succeeded because it demonstrated a functional alternative to the assumption that surplus has no commercial value – and that communities, schools, and organisations could participate in redistribution at scale without requiring philanthropy as a precondition. Smith stepped back from The Real Junk Food Project in 2019 and, in 2022, took on the leadership of Surplus to Purpose – a social enterprise built on the same structural argument but with a more explicit focus on the environmental costs of food waste in the supply chain. Surplus to Purpose diverted 506 tonnes of food in 2023. He has given parliamentary evidence to an All-Party Parliamentary Group on food waste, and The Telegraph placed him on its Food & Drink Power List in 2017 as one of the 50 most influential people in the sector. The TEDxWarwick talk from 2015 covers the core argument clearly. Food waste is a corporate supply chain decision, not a consumer behaviour problem. The organisations with the most leverage to change it are the ones that benefit most from not changing it. Key speaking topics Surplus food redistribution and supply chain waste Pay As You Feel and alternative pricing models Purpose-led business model design Social enterprise at scale ESG and food system accountability Corporate responsibility in the food supply chain Ideal for Chief Sustainability Officers and ESG leads in food retail, hospitality, and manufacturing Procurement and supply chain leadership in organisations with food or FMCG exposure Strategy and transformation teams working on circular economy frameworks Social value and impact leads in public sector and corporate foundations Audience outcomes A working model for how surplus redistribution operates at scale – not a concept, but a documented case with known failure points and operational evidence A concrete example of how pricing can be decoupled from cost-price to deliver both social value and commercial viability Clarity on where corporate supply chains generate waste and why existing incentive structures keep that waste in place A framework for distinguishing between ESG commitments that reduce reputational risk and changes that alter the underlying supply chain economics

Why organisations work with Brenda Romero Forty-plus years inside a creative industry as designer, studio CEO and educator, with credits on roughly 49 shipped titles including the Wizardry series, Jagged Alliance, Ghost Recon and Empire of Sin. A working perspective on running an independent creative business: she co-founded Romero Games in Galway in 2015 and has built it through publisher deals, original IP and the realities of indie studio economics. An unusual record on the question of how design carries meaning. Her Train (2009) and the broader The Mechanic is the Message series are studied in academic literature as examples of game mechanics used to communicate difficult historical material. Formal industry recognition that buyers can reference without explanation: BAFTA Special Award (2017), GDC Ambassador Award (2015), Fulbright Scholar (2014). An educator’s clarity. As Director of the MSc in Game Design and Development at the University of Limerick (2016 to 2019) she taught the craft to a graduate cohort, and co-authored Challenges for Game Designers with Ian Schreiber, a standard text in the field. Biography highlights Co-founder and CEO, Romero Games Ltd, Galway, Ireland (2015 to present). BAFTA Special Award, 2017, for creative contribution to the games industry. Game Developers Choice Ambassador Award, 2015. Fulbright Scholar, 2014. Director, MSc in Game Design and Development, University of Limerick, 2016 to 2019. Designer of Train (2009) and the The Mechanic is the Message series; works held by the Strong National Museum of Play; TED speaker on games for understanding. Biography Most discussions of innovation get stuck at the level of culture. Romero’s career is a sustained argument that it is really a question of craft. She began at Sir-tech Software in 1981 on the Wizardry role-playing series, and has since shipped credits on roughly 49 titles across PC, console and mobile, including Jagged Alliance, Ghost Recon, Dungeons and Dragons: Heroes and Empire of Sin. In 2015 she co-founded Romero Games in Galway with John Romero, where she is CEO. The studio sits outside the conventional tech hubs, an operating choice rather than an aesthetic one, and a useful case study for any leader thinking about how to build a creative organisation away from the talent magnet cities. The work spans publisher partnerships, original IP and the day-to-day of running a creative business through cycles. Alongside the commercial work, Romero has used game design to address serious historical material. Train (2009) and the wider The Mechanic is the Message series treat the mechanics of a game, the rules players agree to follow, as the message itself. Train won the IndieCade Vanguard Award and is studied in academic literature on serious games and design ethics. The credentials line up around a consistent argument. BAFTA Special Award in 2017. GDC Ambassador Award in 2015. Fulbright Scholar in 2014. Director of the MSc in Game Design and Development at the University of Limerick from 2016 to 2019. Co-author with Ian Schreiber of Challenges for Game Designers, a standard text used in graduate programmes worldwide. Key speaking topics Creative leadership in technology and entertainment The discipline of design and managed innovation Building and running an independent creative studio Games as a medium for communicating complex ideas Women in technology and the games industry The economics of creative work and intellectual property Ideal for Leaders of creative, R and D, brand and product organisations. Boards and executive teams in entertainment, media and consumer technology. Innovation and transformation leads looking for a working studio perspective on creative output. Talent and learning leaders building creative capability inside a corporate environment. Audience outcomes A working operator’s view of how creative output is produced under commercial pressure. A clearer picture of what good design discipline looks like when the subject is hard or contested. Reference points from inside the games industry that translate into corporate creative function. A frank account of building a creative business outside the obvious geographies, with the trade-offs named.

Why organisations work with Bill Tolany He has run brand and marketing inside a category-defining grocer and operations inside Amazon’s ultra-fast delivery business, so he can talk about customer experience as both a marketing problem and a logistics problem. As Senior Director of Marketing at Whole Foods Market, he launched the integrated marketing team and grew alternative commerce sales by hundreds of millions of dollars; a specific commercial result, not a theme. His Amazon Prime Now experience as Regional General Manager gives him direct exposure to the operating model that consumer brands are now being benchmarked against. As Turnaround CEO of Greenling, he has carried the cost discipline and unit economics of a venture-stage e-commerce business, not just commentary on it. He moves easily between corporate transformation conversations and start-up advisory work, useful for buyers whose internal teams need to understand both worlds. Biography highlights Senior Director of Marketing, Whole Foods Market; founding leader of its integrated media team. Regional General Manager, Amazon Prime Now, during its launch and expansion phase. Turnaround CEO, Greenling, Inc., a mission-driven local food e-commerce business. Board Director, The Very Good Food Company Inc., appointed December 2020. Advisor to multiple consumer and technology start-ups. US patent holder. Biography Whole Foods Market and Amazon were two of the most studied consumer businesses of the last decade. Bill Tolany held senior roles at both before they merged, which is unusual for any operator working in modern retail. At Whole Foods Market he served as Senior Director of Marketing and founding leader of the integrated media team. The brief covered brand, social and mobile; the result, according to the company’s own later disclosures, was the launch of an integrated marketing function and growth of alternative commerce sales by hundreds of millions of dollars. His public commentary on Whole Foods’ social strategy, where roughly 85% of corporate tweets were customer responses, became a reference point for retailers thinking about brand as service. Amazon then recruited him as Regional General Manager for Prime Now, the ultra-fast local delivery business that pushed Amazon into the consumer experience grocers had previously owned. That role gave him direct exposure to how marketing, logistics and store operations have to be re-wired when a customer expects a one-hour window. He later ran Greenling, Inc. as Turnaround CEO, taking on the unit economics of a mission-driven local food platform rather than commenting on them. He sits on the Board of The Very Good Food Company Inc., a plant-based food business, and advises start-ups in media, education and e-commerce. The throughline is practical: how a consumer brand sustains a relationship with its customer when the delivery model, the marketing channel and the competitor set all change at once. Key speaking topics Customer experience in modern retail Marketing and commerce integration Digital transformation in grocery and food E-commerce operating models Brand building through service and social Start-up and corporate innovation Plant-based and mission-driven consumer businesses Ideal for CMOs and customer experience leaders in retail, grocery and consumer brands Heads of digital, e-commerce and omnichannel inside consumer businesses Leadership teams at food, beverage and mission-driven consumer companies Corporate innovation and venture teams working with consumer start-ups Audience outcomes A clearer view of how marketing, operations and logistics combine to produce customer experience in modern retail. Specific reference points from Whole Foods Market and Amazon Prime Now on how brand and commerce can be run as one system. Sharper questions to ask about the unit economics of e-commerce and ultra-fast delivery models. Perspective on how legacy consumer brands can work with and learn from start-up operators.

Why organisations work with Tim Smit He does not make the case for sustainability in principle. Instead, he has built one of Britain’s most visited destinations on the premise that ecological purpose and economic return are the same project. The Eden Project’s contribution to the Cornish economy exceeds £1.9 billion. His KBE was awarded specifically for services to public engagement with science, recognition that his primary skill is making complex environmental challenges legible and motivating to non-specialist audiences, including sceptical ones. Where most ESG speakers work from frameworks or research, Smit works from operations: active international development projects in Colombia, Australia, China, and Northern Ireland, each built on the Eden model of derelict land, public-private partnership, and ecological purpose that also generates revenue. He reframes the internal sustainability conversation from risk mitigation and reporting into a question of commercial imagination, which is a materially different starting point for a leadership team than most ESG speakers offer. The Lost Gardens of Heligan, his account of the first restoration project, was voted Sunday Times Book of the Year in 1997, evidence of an unusual ability to make environmental ambition into a story that reaches well beyond specialist audiences. Biography highlights Co-founder and Executive Vice-Chair, Eden Project, Cornwall: former china clay pit transformed into one of Britain’s most visited destinations, contributing over £1.9 billion to the regional economy Director, Lost Gardens of Heligan: co-led restoration of the neglected Tremayne estate; his account of the project was voted Sunday Times Book of the Year, 1997 KBE (Knight Commander of the Order of the British Empire), awarded 2011, substantive 2012, for services to public engagement with science RSA Albert Medal, 2003; Morgan Stanley Great Britons Award (Environment category), 2007; Ernst & Young Entrepreneur of the Year special award, 2011 Speaker at TEDxKingsCross, 2021 – «How We’re Going to Solve Climate Change» (COP26 countdown event) Author of two books: The Lost Gardens of Heligan and Eden (Penguin, updated 15th anniversary edition, 2016) Biography The Eden Project began as a derelict china clay pit in Cornwall. It now attracts over a million visitors a year and has contributed more than £1.9 billion to the regional economy. Sir Tim Smit KBE conceived it in 1995, opened it in 2001, and has spent the intervening years using it as a working proof: that environmental ambition and commercial success are the same project, not a trade-off between them. Smit’s central argument is about courage as much as strategy. Most organisations approach sustainability as a compliance function; obligations to manage, metrics to report. Eden was built to demonstrate something more radical: that a project rooted in ecology, science communication, and community investment could produce a destination business with private financing, a £1.9 billion economic footprint, and a KBE from the Crown for services to public engagement with science. The model is now being replicated globally. Through Eden Project International, formally launched in 2017, Smit has secured partnerships with national governments in Colombia – working with the Humboldt Institute on a biome in one of the world’s most biodiverse regions, alongside active development projects in Australia, China, and Northern Ireland. The ambition is an Eden presence on every inhabited continent. For executives navigating the gap between ESG commitment and meaningful action, Smit’s contribution is specific and uncomfortable in equal measure. He has spent three decades demonstrating that the starting point for a new business model can be a landscape others have written off. The barrier, in his view, is not knowledge or resource; it is a failure of commercial imagination, and he has built institutions to fill it. Key speaking topics Environmental regeneration as a commercial business model ESG strategy and the economics of sustainability Entrepreneurship and large-scale transformational project delivery Science communication and public engagement with environmental issues Multi-stakeholder project leadership across public, private, and community sectors Climate action and biodiversity: the business opportunity framing Place-based and regional economic regeneration Ideal for CEOs and executive teams building or pressure-testing sustainability and ESG strategy Boards facing investor, regulatory, or employee pressure on environmental commitments Transformation and programme directors overseeing large-scale environmental, infrastructure, or regeneration initiatives Public sector and civic leaders working on regional development and post-industrial recovery Audience outcomes A reframe of sustainability from reporting obligation to genuine business model, with specific, quantified evidence from Eden’s own track record Practical understanding of how to structure and sustain multi-stakeholder projects at transformational scale A more ambitious and commercially grounded vocabulary for internal ESG conversations Exposure to a model of science communication that moves non-specialist audiences to change behaviour, not just awareness Confidence that large-scale environmental projects can attract private capital and deliver measurable economic returns alongside ecological impact

Why organisations work with Peter Vogel He holds the Debiopharm Chair for Family Philanthropy at IMD, one of the only dedicated academic chairs in Europe focused on how wealthy families turn giving into strategy rather than reputation management. His two reference books, Family Philanthropy Navigator and Family Office Navigator, function as operating manuals for principals and advisors, and the philanthropy title won the Axiom Business Book Awards silver medal. He directs the IMD Global Family Business Center, which gives him a live view across hundreds of enterprising families and their governance, succession, and investment decisions. He is also an operator: founder and non-executive Chairman of Delta Venture Partners, which means founder and family-office audiences hear practitioner judgement, not only academic frameworks. Family Capital ranked him among the Top 100 Family Influencers globally, and Poets&Quants named him to its Best 40 Under 40 business school professors list. Biography highlights Professor of Family Business and Entrepreneurship, IMD Business School, Lausanne. Debiopharm Chair for Family Philanthropy and Director, IMD Global Family Business Center. Co-author of Family Philanthropy Navigator (Axiom Business Book Awards Silver Medal) and Family Office Navigator. Author of Generation Jobless? (Palgrave Macmillan) on the youth employment crisis. Founder and non-executive Chairman, Delta Venture Partners AG; Associate Partner, Cambridge Family Enterprise Group. Inducted into the Family Business Hall of Fame (2024); Poets&Quants Best 40 Under 40 business school professors (2022). Biography Most family businesses do not survive the second generation, and most family offices are built reactively, after a liquidity event, with little design behind them. The work that decides whether enterprising families compound capital or destroy it happens in governance, succession, and philanthropy, areas treated as private until they go wrong in public. Peter Vogel’s research and teaching at IMD sit precisely there. At IMD Business School in Lausanne, he holds the Debiopharm Chair for Family Philanthropy and directs the Global Family Business Center, which works with principals, next-generation owners, and their advisors across continents. The chair, funded by the Debiopharm Group, is one of very few dedicated academic posts in Europe focused on how families convert wealth into strategic giving rather than reputational signalling. His two reference books, Family Philanthropy Navigator and Family Office Navigator, are used by family principals and their advisors as practical operating guides. The philanthropy title won the Axiom Business Book Awards silver medal. Before the family-enterprise work, he wrote Generation Jobless? (Palgrave Macmillan), a global analysis of youth unemployment built on interviews with policymakers, employers, and young entrepreneurs. He is also a practitioner. He founded and chairs Delta Venture Partners, an early-stage investment firm, and is an Associate Partner of the Cambridge Family Enterprise Group. Family Capital has named him to its Top 100 Family Influencers list; Poets&Quants placed him among its Best 40 Under 40 business school professors; and in 2024 he was inducted into the Family Business Hall of Fame. Key speaking topics Family business governance and succession Family office design and operating models Strategic philanthropy for enterprising families Next-generation ownership and leadership Entrepreneurship inside family enterprises Multi-generational wealth and capital allocation Ideal for Principals and next-generation members of family-owned businesses and family offices Advisors to enterprising families: private banks, wealth managers, multi-family offices, legal and tax counsel Boards of family-controlled companies considering succession, governance reform, or philanthropic strategy Foundation trustees and philanthropy leaders inside enterprising families Audience outcomes A clearer view of what separates family enterprises that survive transitions from those that fragment A vocabulary for the three connected systems in an enterprising family: the operating business, the family office, and the philanthropy Practical reference points for governance design, ownership succession, and next-generation engagement A sharper sense of where philanthropy belongs in family strategy and where it does not

Why organisations work with Jaideep Prabhu He wrote the books that put frugal innovation on the boardroom agenda. “Jugaad Innovation” and “Frugal Innovation” are the reference texts, and the latter won the Chartered Management Institute’s Management Book of the Year in 2016. He connects innovation theory to what is actually happening in India, China, Brazil and Africa, not as case studies but as strategic signal for Western firms facing the same constraints a decade later. His work travels into public policy. “How Should a Government Be?” takes the same logic on digital, lean operations and citizen value, and applies it to how state power is now exercised. He holds two chairs at Cambridge Judge Business School and is a Fellow of the British Academy, which means the frameworks have been pressure-tested by academic peers, not only by consultants. Biography highlights Professor of Marketing and Jawaharlal Nehru Professor of Indian Business and Enterprise, Cambridge Judge Business School Director of the Centre for India and Global Business at Cambridge Judge Business School Fellow of the British Academy; Fellow of Clare College, Cambridge Co-author of “Jugaad Innovation” (Jossey-Bass, 2012) and “Frugal Innovation” (Economist Books / Profile Books, 2015), winner of the CMI Management Book of the Year 2016 Author of “How Should a Government Be? The New Levers of State Power” (Profile Books, 2021) Commentary and profiles in The Economist, Financial Times, The New York Times, The Times, Le Monde, BBC News, BBC Radio 4 and Bloomberg BusinessWeek Biography “Jugaad” is the Hindi word for an ingenious, improvised fix. In 2012, Jaideep Prabhu and his co-authors turned it into a serious argument about how Western firms should learn to innovate when money, time and certainty are all in shorter supply. That book, and its successor “Frugal Innovation”, reframed a generation of conversations about growth under constraint. Prabhu holds two chairs at Cambridge Judge Business School: Professor of Marketing and the Jawaharlal Nehru Professor of Indian Business and Enterprise. He directs the Centre for India and Global Business, and sits as a Fellow of the British Academy and of Clare College, Cambridge. The research sits where marketing, innovation, strategy and international business meet, with a steady focus on what firms in emerging economies are teaching firms everywhere else. “Frugal Innovation”, co-written with Navi Radjou and published with The Economist, won the Chartered Management Institute’s Management Book of the Year in 2016. His 2021 book “How Should a Government Be? The New Levers of State Power” extended the same question beyond companies, arguing that digital infrastructure, lean operations and new organisational forms are reshaping what governments can credibly deliver. The through-line is practical. Leaders who work with him come away with a clearer view of how to compete on creativity and economics at the same time, and a sharper sense of which constraints to design around and which to design with. Key speaking topics Frugal and jugaad innovation Business model innovation in emerging markets Growth strategy under constraint India and the global innovation economy Digital transformation in the public sector The future of government and state capacity Global marketing and competitive advantage Ideal for Boards and executive teams setting innovation and growth strategy for cost-sensitive or emerging markets CSOs, CMOs and heads of innovation looking to pressure-test portfolios against leaner competitors Public sector leaders, policy teams and ministers redesigning delivery around digital and citizen value Corporate India programmes, global leadership forums and any organisation with a serious India or emerging markets thesis Audience outcomes A working definition of frugal innovation that distinguishes it from cost-cutting and makes it usable at board level Named examples from India, China, Brazil and Africa of firms that built scale under constraint, and what they reveal about Western incumbents A framework for spotting which parts of the business model are most exposed to leaner competition and which offer the fastest route to reinvention For public sector audiences, a clearer view of the levers that modern states are using to deliver more with less Specific, citable references from the three books that senior teams can build internal conversations around

Why organisations work with Tania de Jong A working body of evidence that creativity is buildable inside an organisation, drawn from six businesses and four charities she has founded, including Creative Universe, Creativity Australia and The Song Room. Co-founder of Mind Medicine Australia, the organisation behind Australia’s 2023 rescheduling of psilocybin and MDMA for treatment-resistant depression and PTSD, the first national framework of its kind in the world. A keynote format that pairs argument with live performance, used at Thinkers50 European Business Forum in Denmark and the International Forum on Consciousness in the United States, and tested across more than 40 countries. Eight editions of the Creative Innovation Asia Pacific Global Forum, awarded Corporate Event of the Year at the global Eventex Awards, giving her direct exposure to how international leaders are framing innovation, AI, wellbeing and the future of work. A position on social inclusion through the With One Voice programme that is grounded in operating practice, not theory, having reached thousands of participants across community choirs in Australia. Biography highlights Member of the Order of Australia (AM), 2008, for service to the arts and to music and arts enrichment programmes in schools and communities. Co-founder of Mind Medicine Australia, the organisation behind the world-first 2023 rescheduling of psilocybin and MDMA in Australia for treatment-resistant depression and PTSD. Founder of Creativity Australia, Creative Universe, Creative Innovation Global, The Song Room, MTA Entertainment & Events, Dimension5 and Pot-Pourri. TEDxMelbourne speaker, “How singing together changes the brain”. Keynote speaker, Thinkers50 European Business Forum, Denmark, 2018, and the International Forum on Consciousness, United States, 2019. Ernst and Young Australian Social Entrepreneur of the Year; Churchill Fellow; AGSE Entrepreneurs Hall of Fame, Swinburne University; Bachelor of Law (Honours), University of Melbourne. Biography Australia became the first country in the world to reschedule psilocybin and MDMA for the treatment of depression and PTSD in 2023. Mind Medicine Australia, co-founded by Tania de Jong and Peter Hunt, did the regulatory and clinical groundwork that made it possible. That outcome is the clearest statement of how de Jong tends to work: a long-running campaign to change a system that most assume cannot be moved. The same pattern runs through the rest of her record. Six businesses and four charities, including Creative Universe, Creativity Australia, The Song Room and Creative Innovation Global, each built around a specific argument about creativity, inclusion or social repair. The Song Room alone has reached over a million Australian students through music programmes in schools that would not otherwise access them. Her speaking work is unusual in form. She is a classically trained soprano who has performed in over 40 countries, and her keynotes weave argument with live singing. Thinkers50 invited her to keynote its European Business Forum in 2018. Her TEDxMelbourne talk on the neuroscience of group singing has been viewed widely and is often cited in workplace wellbeing literature. The substantive claim underneath all of it is that creativity and collective purpose are operating disciplines. The Creative Innovation Asia Pacific Global Forum, which she has run eight times and which won Corporate Event of the Year at the Eventex Awards, is the working venue for that argument across AI, leadership, wellbeing and the future of work. Key speaking topics Creativity as a strategic discipline Innovation culture and the future of work Entrepreneurship and social enterprise Mental health, wellbeing and the neuroscience of connection Diversity, inclusion and collective purpose Leadership in disruption and reinvention Storytelling and performance in business communication Ideal for CHROs and culture leads designing engagement, wellbeing and inclusion programmes that need to land beyond the slide deck. Innovation leads, transformation directors and strategy teams looking to move creativity from training programme to operating practice. CEOs and boards in sectors facing structural reinvention, where the soft conditions of change are as material as the hard ones. Conference organisers seeking a keynote that combines argument with live performance and high audience engagement. Audience outcomes A specific case for treating creativity as a leadership capability, not a workshop output. A working view of how social inclusion and collective practice change individual and team performance, drawn from the With One Voice programme and supporting neuroscience. An updated read on the global innovation agenda, informed by eight editions of the Creative Innovation Asia Pacific Forum. Exposure to one of the few global voices arguing for psychedelic-assisted therapy as a serious instrument of mental health policy, with evidence from the Australian rescheduling. A keynote experience that uses live performance to shift the energy of a room, useful for conferences that need a tonal lift alongside content.