Susan HayesCulleton

Why organisations work with Susan HayesCulleton

• She holds the CFA charter and runs a financial-training practice with clients across Europe and the United States, so the economic read is grounded in capital-markets discipline, not punditry.
• She wrote the textbook that Irish students learn economics from twice. That same instinct for sequencing complex material into something a room can act on is what she brings to executive audiences.
• She presents “Taking Stock” on Newstalk, interviewing experts on the issues moving the world economy each week. The implication for buyers is current material, sourced from named guests, refreshed continuously.
• She sits on the boards of the Irish International Business Network and the Ireland Hong Kong Business Forum, which gives her a working view of cross-border trade flows that few keynote economists hold.
• She built #SavvyTeenAcademy and Active Peers AI alongside the speaking practice, which means the economic argument lands with someone who has actually run payroll, raised invoices and made a hire.

Biography highlights

• CFA charterholder; MSc Executive Leadership; BSc Financial Maths and Economics; Diploma in Taxation.
• Co-author of “Positive Economics”, a market-leading Leaving Certificate economics textbook in Ireland.
• Author of “The Savvy Woman’s Guide to Financial Freedom” and “The Savvy Guide to Making More Money” (Penguin Ireland).
• Author of “Money Matters”, a financial literacy textbook sponsored by CFA Society Ireland and distributed to Irish secondary schools.
• Presenter of “Taking Stock” on Newstalk; host of Fantastic Female Fridays and the ESG and Tech Show.
• Managing Director, Hayes Culleton Group; Associate Lecturer, Ulster University; board roles with the Irish International Business Network and the Ireland Hong Kong Business Forum.

Biography

Most boardrooms do not have an economist in the room. They have a CFO with a P&L, a strategy lead with a deck, and a set of macro headlines none of them can confidently translate into a hiring decision or a hedge. Susan HayesCulleton works in that gap.

The credentialing matters here. The CFA charter, the MSc Executive Leadership and the BSc Financial Maths and Economics are not decoration; they are the reason the read on rates, currency and capital flows hold up under questioning. The Hayes Culleton Group serves clients across Europe and the United States out of that same training discipline.

The public work is what makes the material legible. “Positive Economics”, co-authored twice, is the textbook generations of Irish students sat the Leaving Certificate with. “Money Matters”, sponsored by CFA Society Ireland, went into every secondary school in the country. On Newstalk, “Taking Stock” runs each week with named guests on the issues moving the world economy. The instinct for sequencing technical content into something a non-specialist room can use is the through-line.

She also runs businesses. #SavvyTeenAcademy places teenagers into corporate work experience programmes; Active Peers AI captures and diffuses tacit knowledge inside networks. Board seats with the Irish International Business Network and the Ireland Hong Kong Business Forum keep her close to the cross-border trade flows that most economists discuss only in the abstract.

Key speaking topics

• Global economic outlook and macro forecasting
• Capital markets and investing for non-specialist audiences
• Cross-border trade, Ireland, UK and Asia-Pacific exposure
• ESG and sustainability in commercial decision-making
• Financial literacy and women in finance
• Entrepreneurship and scale-up economics

Ideal for

• Boards, executive committees and CFOs are preparing capital allocation, hedging or pricing decisions against an uncertain macro backdrop.
• Banking, financial services and professional services audiences who want a working economist on the platform rather than a generalist commentator.
• Conferences hosting international trade, ESG, or financial literacy themes.
• Corporate audiences seeking a credible Irish or European economic voice for European, UK or US-facing programmes.

Audience outcomes

• A clearer read on what the current macro signals mean for the specific decisions in front of the leadership team.
• Working vocabulary for capital-markets concepts (rates, currency, equity flows) that previously sat with the CFO alone.
• A view on cross-border exposure for organisations trading into Ireland, the UK, the EU or Asia-Pacific.
• Confidence to ask the next-level question of internal finance and risk teams.
• An economic argument paced for a mixed-seniority audience, not a specialist one.