Entrepreneurship

Why organisations work with Martin Roll He wrote the reference text on Asian brand strategy. “Asian Brand Strategy”, named one of Strategy+Business’s Best Business Books on Marketing the year after publication, is still the credential boards reach for when they need someone who has thought seriously about brand building outside the Western frame. He sits inside the family enterprise field, not next to it. As INSEAD Distinguished Fellow at the Wendel International Centre for Family Enterprise, he advises principals and next-generation leaders on succession, governance, and strategy with a practitioner’s view, not an academic’s distance. McKinsey retains him as a senior advisor on family business and family office mandates. That is a hard credential to fake, and a useful signal for boards that want strategy advice with the rigour of a tier-one firm and the candour of an outside operator. He moves credibly between two audiences most speakers cannot bridge: C-suites at multinational consumer companies looking at Asian growth, and principals of family-controlled enterprises wrestling with continuity. The same frame, branded value creation under contested ownership conditions, applies to both. Biography highlights Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise; Entrepreneur in Residence at INSEAD. Senior Advisor to McKinsey & Company on family business and family office strategy. Author of “Asian Brand Strategy” (Palgrave Macmillan), named a Strategy+Business Best Business Book on Marketing. Co-author of “The Future of Branding” with Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava. Faculty across INSEAD, CEIBS and Nanyang Business School; guest lecturer at Harvard, Wharton, ESSEC, IE. Columnist at INSEAD Knowledge and Harvard Business Review; editor and host of the INSEAD Family Business Podcast. Biography Asian companies spent two decades being told that brand-building was a discipline they would eventually import. The argument in “Asian Brand Strategy” was the opposite. The book, published by Palgrave Macmillan and named a Best Business Book on Marketing by Strategy+Business, made the case that Asian firms would build global brands on their own terms, with their own founder dynamics, their own ownership structures, and their own customer logic. Two decades of work since then has tracked that thesis as it played out across consumer goods, luxury, and family-controlled conglomerates. That work runs through Martin Roll Company, the Singapore advisory firm Roll founded after 25 years of board and C-suite counsel to multinationals, Asian corporates, and global business families. He is a Senior Advisor to McKinsey & Company on family business and family office strategy, and Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise, where he leads research and teaching on the strategy and governance questions that decide whether family enterprises survive succession. His teaching reach is unusually wide. He sits on the faculty at INSEAD, CEIBS and Nanyang Business School and guest lectures at Harvard, Wharton, ESSEC, and IE. His writing appears regularly in INSEAD Knowledge and Harvard Business Review, and he edits and hosts the INSEAD Family Business Podcast, which has become one of the more substantive channels for next-generation leaders working through governance and continuity in private. The combined record matters because the questions he answers, how to build a brand outside the Western default, how to professionalise a family enterprise without breaking what made it work, are the kind boards usually meet through three different specialists. Roll holds the brief in one place, and writes about it with the discipline of someone who has had to deliver on it. Key speaking topics Asian brand strategy and global brand building Family business strategy and succession Family office governance and capital strategy Luxury brand management Leadership of family-controlled enterprises Asia growth strategy for multinational corporates Brand-led value creation Ideal for Boards and CEOs of consumer and luxury businesses pursuing Asian growth Principals and next-generation leaders of family-controlled enterprises Family office leadership and investment committees CMOs and brand strategy leadership at multinationals expanding in Asia Audience outcomes A clearer view of how Asian brand-building actually works, including where Western playbooks fail and where they translate. A practical frame for the strategy and governance decisions that determine whether a family enterprise survives the next generation. A sharper read on brand as a commercial asset on the balance sheet, not a marketing line item. A grounded view of what professionalising a family business requires, beyond org-chart changes.

Why organisations work with Aysha Turgut A practitioner’s view of wealth building drawn from running Grow Wealth Group, not theory borrowed from financial services marketing. A teaching style shaped by years as a university professor, which translates personal finance into something an audience can act on the next morning. A specific framework set out in her book “Earn It, Grow It, And Keep It!”, giving audiences a sequence rather than a list of tips. A real estate investing perspective grounded in her flagship “My First Deal or Million” program, useful for audiences interested in entrepreneurship and asset-based income. Biography highlights CEO and Founder of Grow Wealth Group LLC. Author of “Earn It, Grow It, And Keep It! A 7-Step Guide to Wealth Accumulation and Preservation.” Host of “The Grow Wealth Experience” podcast. Former university professor. Recognised as “Most Influential Investment Coaching Businesswoman 2023” by AI Global Media’s Influential Businesswoman Awards. International speaker with engagements cited at the City University of New York, the Metropolitan Museum of Art, and the residence of the US Ambassador to NATO in Brussels. Biography Most high earners are not wealthy. Income arrives, gets absorbed by lifestyle and tax, and the gap between what was earned and what is retained quietly widens over a career. Aysha Turgut works in that gap. As CEO and Founder of Grow Wealth Group, she coaches individuals and entrepreneurs to treat personal finance as a managed business with a strategy, a balance sheet, and a plan for compounding. Her method is set out in “Earn It, Grow It, And Keep It!”, a seven-step guide to wealth accumulation and preservation. The book pairs first-person practitioner experience with a sequence audiences can follow, from earning discipline through to long-term preservation. It is the basis for her keynotes and for the firm’s flagship program, “My First Deal or Million,” aimed at new real estate investors who want to treat each deal as a business rather than a transaction. Before entrepreneurship, she taught at a university. That background shapes the speaking style: structured, plain, and built around what an audience can do on Monday. She hosts “The Grow Wealth Experience” podcast, where she interviews investors and operators on how wealth is actually built and held. Her audiences are typically individuals, entrepreneurs, and women’s networks rather than corporate boards. The strongest brief is one where the organising question is personal financial agency, real estate as a wealth vehicle, or the move from professional income to investor income. Key speaking topics Wealth accumulation and preservation Real estate investing for new investors Entrepreneurship and small-business growth Personal finance strategy Investor mindset and money behaviours Women and wealth Ideal for Entrepreneur and small-business networks Women’s professional networks and wealth-focused events Real estate investor groups and programmes Financial wellness streams within wider corporate wellbeing programmes Audience outcomes A clear seven-step sequence for earning, growing, and preserving personal wealth. A practical view of how to evaluate a first real estate deal as a business decision. A reset on the personal money habits that quietly erode long-term net worth. A vocabulary for talking about wealth as an operating discipline, not a product purchase.

Why organisations work with Robbie Lyle He built the category. AFTV is the largest football fan channel globally, with 1.7 million YouTube subscribers and over a billion views, created without external investment. Most speakers on community-led media describe the trend; he set the benchmark. He owns the commercial reality of audience-first media. GFN turns over more than £1.4 million a year on a self-financed model, which gives him a working answer to the questions boards actually ask: how do you monetise community without breaking trust, and where does the margin sit. He has taken on incumbent broadcasters and won audience share on their core territory. That is a useful perspective for any organisation watching a digital-native competitor erode a category it used to dominate. His ITV documentary Football Fans Under Their Skin and his work on representation in sport give him a serious second register on race, inclusion and who gets heard in mainstream media, beyond the entrepreneurship story. Biography highlights Founder and Group CEO of Global Fan Network, parent company of AFTV and DR Sports. Founded AFTV in October 2012, now the largest football fan channel worldwide with 1.7 million YouTube subscribers and over a billion total views. Host of Channel 4’s The Real Football Fan Show, which premiered in April 2018. Subject of the 2020 ITV documentary Robbie Lyle: Football Fans Under Their Skin, on race and Black supporters in UK football. Speaker at TEDx Warwick and the Oxford Union. Listed in TechRound’s BAME 50 entrepreneurs. Biography Most of the people who broadcast football matches have never paid for a ticket. Robbie Lyle noticed that gap in 2012, borrowed a camera, and started filming Arsenal supporters outside the Emirates after every game. The channel he launched as Arsenal Fan TV is now AFTV: 1.7 million YouTube subscribers, more than a billion views, and the dominant fan media platform in world football. The business case is more interesting than the YouTube numbers. Lyle has never taken external investment. Global Fan Network, the parent company he founded and runs as Group CEO, now houses AFTV alongside DR Sports and a growing roster of fan-led channels, with turnover above £1.4 million reinvested back into the business. He has done what most legacy media companies are still trying to work out: build a direct relationship with an audience, hold it, and make it pay. That gives him a particular kind of authority on community-led commercial strategy. He can describe, from inside, how a fan channel competes with Sky and BT Sport for the same attention, why authenticity is a working business model rather than a marketing line, and what happens to the economics of a category when the most engaged audience decides it would rather watch other supporters than paid presenters. Channel 4 commissioned The Real Football Fan Show off the back of that argument in 2018. ITV’s Football Fans Under Their Skin, in 2020, used the same platform to examine race in English football and the experiences of Black supporters. He speaks at TEDx Warwick and the Oxford Union, and his TechRound BAME 50 listing reflects the entrepreneurial side of the story. The line his work draws is a useful one for any organisation thinking about audience ownership: communities that already exist are worth more than communities you try to build, and the operators who understand that tend to win the next decade of commercial media. Key speaking topics Fan-led media and audience ownership Community as a commercial model Entrepreneurship without external investment Digital disruption of incumbent broadcasters Representation and race in sports media Authentic content and brand trust Building a category-defining platform Ideal for Media, entertainment and sports businesses rethinking direct-to-audience strategy CMOs and brand leaders working on community, loyalty and creator partnerships Founders and commercial leaders scaling content businesses without venture capital DEI and culture leads programming sessions on representation in media and sport Audience outcomes A working view of how a fan-first platform takes audience share from established broadcasters A concrete commercial framework for community-led businesses that do not rely on external investment An honest read on what authenticity costs and earns inside a content business at scale Sharper questions for any organisation trying to convert audience attention into a defensible commercial position A first-hand account of representation in sport and what changes when underrepresented voices control the platform

Why organisations work with Kimberly Bryant She built Black Girls CODE from a single San Francisco workshop into an organisation that reached more than 100,000 students across the US and South Africa, which gives her concrete authority on what scales in early-career technical pipeline work and what does not. Her current platform, the Black Innovation Lab at Ascend Ventures, puts her in active deal flow with founders working in AI, climate, healthcare, and femtech, so her view of inclusive innovation is grounded in capital decisions, not advocacy. The Black Girlboss Paradox is her own framework for the specific leadership progression problem Black women hit at senior levels, and it gives audiences a usable concept rather than a general DEI message. A 20-plus year engineering career at Genentech, Novartis, Merck, and Pfizer means she can hold a serious conversation with technical leaders about pipeline, R&D culture, and progression in regulated, complex organisations. Recognition by the Obama White House as a Champion of Change for Tech Inclusion and a Smithsonian American Ingenuity Award places her in a small group of named, vetted voices on this subject for senior audiences. Biography highlights Founder, Black Girls CODE (2011), reaching more than 100,000 students across the US and South Africa. Founder and CEO, Black Innovation Lab at Ascend Ventures Tech, based in Memphis on the historic Griggs College campus, investing in Black founders in AI, climate, healthcare, and femtech. White House Champion of Change for Tech Inclusion, 2013. Smithsonian Magazine American Ingenuity Award for Social Progress, 2014. BE Electrical Engineering, Vanderbilt University, 1989. Twenty-plus year career in engineering leadership roles at Genentech, Novartis, Merck, and Pfizer. Forthcoming book, “Ascending: Black Women and the Power Paradox,” Tiny Reparations Books / Penguin Random House. Biography In 2011 a Memphis-born electrical engineer ran a coding workshop for fourteen girls in San Francisco because her own daughter could not find a class that looked like her. The workshop became Black Girls CODE. Inside a decade it had reached more than 100,000 students across the US and South Africa, with Smithsonian and White House recognition attached. Kimberly Bryant came to that work after twenty years as an engineering manager inside Genentech, Novartis, Merck, and Pfizer. That matters for buyers, because her view of inclusion is shaped by R&D budgets, validation cycles, and Fortune 100 promotion ladders, not by the language of advocacy alone. Her current platform, the Black Innovation Lab at Ascend Ventures Tech, is based on the historic Griggs College campus in her hometown of Memphis. The fund writes cheques into Black-led companies in AI, climate, healthcare, and femtech, which keeps her thesis on inclusive innovation tied to live capital decisions. The framework she now brings to senior audiences is the Black Girlboss Paradox: the structural reason Black women who reach the threshold of executive power encounter heightened scrutiny, narrower capital access, and confinement to lower-leverage roles. It is also the subject of her forthcoming book, “Ascending: Black Women and the Power Paradox,” from Tiny Reparations Books at Penguin Random House. Key speaking topics Inclusive innovation and venture capital The Black Girlboss Paradox and Black women in leadership Building and scaling tech-equity organisations Diversity in AI development and AI for social impact Pipeline and talent strategy in technical organisations Founder journeys and accidental social entrepreneurship Ideal for CHROs and chief diversity officers responsible for moving senior representation, not just hiring numbers Boards and executive teams reviewing the credibility of their inclusion strategy Heads of innovation, R&D, and venture units allocating capital to underrepresented founders Women in leadership programmes, particularly those focused on senior progression for women of colour Audience outcomes A clear, named framework, the Black Girlboss Paradox, for the leadership-progression problem that generic DEI language misses A practitioner view of what scales in tech-equity work, drawn from running an organisation that reached 100,000 students Specific signals to apply when assessing inclusive innovation strategies, sourced from active venture practice A re-set on the difference between access initiatives and structural change in promotion, capital, and culture

Why organisations work with James Sinclair He runs the playbook he teaches. The Partyman Group is a roughly GBP 40 million portfolio across childcare, leisure, food and beverage, and heritage brands that he owns and operates, not advises. He has a concrete thesis on why price-led consumer businesses fail, set out in The Experience Business, and can show operators how to apply it inside their own units. He has done the hardest part of growth through acquisition in public: the 2023 rescue of Party Pieces from administration is a documented case study in buying a broken consumer brand and absorbing it. He raised GBP 700,000 from 21 lenders at 20 years old without venture capital, and has built every subsequent business on cash flow. Founders who are bootstrapped or PE-averse hear their own constraints in his story. He is direct, funny, and pitched at operators rather than boardrooms. Audiences of SME owners, franchisees, and consumer brand teams tend to leave with something they can action on Monday. Biography highlights Founder and CEO, Partyman Group: soft play centres, Twizzle Tops Day Nurseries, Marsh Farm Animal Adventure Park, Rossi Ice Cream, a grade II listed hotel, and Party Pieces. Acquired Party Pieces from the Middleton family out of administration in May 2023. Author of The Millionaire Clown and The Experience Business: Why Price-Focused Businesses Fail And What Winners Do Instead. Host of James Sinclair’s Business Broadcast podcast and a long-running YouTube channel focused on business operating decisions. Built the group without venture capital, funded through cash flow and lender-backed acquisitions. Speaks regularly across the UK and Europe to entrepreneur, SME, and franchise audiences. Biography Party Pieces was insolvent and more than GBP 2.5 million in debt when James Sinclair bought it out of administration in May 2023, adding the Middleton family’s party supplies brand to a portfolio that already included soft play centres, nurseries, a farm park, and Rossi Ice Cream. That kind of deal sits at the centre of how he has built the Partyman Group: find a distressed consumer business, buy it cheaply, and fold it into an operating model designed around experience rather than discounting. The group now reports turnover in the region of GBP 40 million. Sinclair built it without venture capital, starting at 16 as a children’s entertainer and, at 20, raising GBP 700,000 from 21 separate lenders to open his first soft play centre in Basildon. The first location hit GBP 1 million turnover inside a year. Every subsequent acquisition has been funded on cash flow and operator credibility, not equity rounds. His book The Experience Business sets out the thesis that underpins all of it: price-focused consumer businesses lose because customers are buying a feeling, and the winners are the operators who invest in the moments that feeling depends on. The Millionaire Clown, his earlier book, is the operator’s version of the same argument told through the businesses he has bought, broken, and fixed. What buyers get when they book him is not a strategist commenting on a sector. It is an owner-operator describing, specifically, how he grew a multi-brand consumer group through acquisition, what he overpaid for, what he did not, and how he keeps experience from degrading as the portfolio scales. The register is closer to a founders’ workshop than a keynote, which is why he tends to land well with SME and franchise audiences. Key speaking topics Growth through acquisition in consumer businesses Buying and turning around distressed brands Experience-led differentiation over price competition Building multi-brand portfolios without venture capital Cash flow, profitability, and operator discipline Customer acquisition for consumer and leisure brands Entrepreneurship and founder-led scaling Ideal for SME founders and owner-operators scaling consumer businesses Franchise networks and multi-site leisure, hospitality, and childcare operators M&A and corporate development leads working on distressed consumer assets Entrepreneur conferences, business schools, and founder communities Audience outcomes A working mental model for when to compete on experience and when price still matters A concrete view of how to evaluate a distressed consumer business before buying it Operator-level tactics for protecting customer experience as a portfolio adds brands A bootstrapped founder’s case for funding growth through cash flow and lenders rather than equity Specific stories, including Party Pieces, that audiences can pattern-match against their own deals

Why organisations work with Darren Woodson A rare second-act credibility: 12 NFL seasons, 14 years on ESPN, and an operating role at a global commercial real estate firm. Leaders hear from someone who has rebuilt his expertise twice over. A specific framework for culture, not generic motivation. The “Creating Cultures of Excellence” model names four conditions a team must meet to perform at the top: hard change, honest confrontation, healthy competition and heartfelt character. First-hand authority on what high-performance environments actually feel like, drawn from a locker room that won three Super Bowls in four seasons and from twelve years inside one of the most scrutinised franchises in American sport. A practitioner’s view of reinvention. As co-founder and chairman of CounterFind, Woodson has built a venture-backed technology company from scratch, which gives him real material on entrepreneurship, founder transition and operating discipline beyond the locker room. Biography highlights Three-time Super Bowl champion (XXVII, XXVIII, XXX) with the Dallas Cowboys. Five-time Pro Bowl selection and the Cowboys’ all-time leading tackler with 1,350 career tackles. Inducted into the Dallas Cowboys Ring of Honor (2015), the Arizona Sports Hall of Fame and the Texas Sports Hall of Fame. NFL analyst at ESPN for 14 years following retirement from playing. Managing Principal at Cresa, the world’s largest occupier-only commercial real estate advisory firm. Co-founder and chairman of CounterFind, a Dallas-based technology company that uses image recognition to remove counterfeit merchandise listings from Amazon, Facebook and Instagram. Biography A team that has won three championships in four seasons is not held together by talent alone. It is held together by the willingness to have difficult conversations every day. That is the environment Darren Woodson grew up inside as a strong safety for the Dallas Cowboys, and it is the lens he brings to the leadership teams he now advises. Over twelve NFL seasons, Woodson became the Cowboys’ all-time leading tackler with 1,350 career tackles, earned five Pro Bowl selections and won Super Bowls XXVII, XXVIII and XXX. He was inducted into the Dallas Cowboys Ring of Honor in 2015 alongside the franchise’s most enduring figures. The second act has been deliberate. Fourteen years as an ESPN analyst gave Woodson a public communicator’s discipline. He then moved into commercial real estate, where he is now Managing Principal at Cresa, the only global advisory firm representing occupiers rather than landlords. In parallel, he co-founded CounterFind, a venture-backed technology company that has removed counterfeit listings worth millions from Amazon, Facebook and Instagram. His keynote work is organised around a framework he calls Creating Cultures of Excellence, built on four conditions: hard change, honest confrontation, healthy competition and heartfelt character. The argument is that average cultures avoid all four. Winning ones, in sport and in business, build the muscle to live inside them. Woodson has tested the proposition at the top of professional sport and in the rebuilding of a commercial career, and he speaks to it as a practitioner. Key speaking topics Building cultures of excellence Leadership and team performance under pressure Change management and organisational transformation Resilience and reinvention Allyship and crucial conversations Entrepreneurship and second-career leadership Ideal for C-suite leadership teams are setting cultural standards for their next operating cycle Sales kickoffs and commercial leadership offsites CHROs and people leaders running culture transformation programmes Board and partner meetings at professional services firms Audience outcomes A clear four-part test for whether their team is genuinely competing or quietly settling Practical language for having the honest conversations leaders most often avoid A perspective on reinvention drawn from someone who has rebuilt his career twice Conviction that culture is built through specific behaviours, not slogans

Why organisations work with Jamie Kern Lima A founder track record at a scale almost no speaker in the entrepreneurship category can match: a category-creating consumer brand sold to L’Oreal for $1.2 billion, after Sephora said no for six years and QVC said no for three. First female CEO of a brand in L’Oreal’s history, with direct operating experience inside a $30 billion strategic acquirer post-acquisition, not just pre-exit. Two New York Times bestselling books, “Believe IT” and “Worthy”, giving sales teams and leadership audiences a tested framework on rejection and self-worth that the speaker has already road-tested with millions of readers. Host of the Gracie Award-winning Jamie Kern Lima Show, with first-time podcast interviews from figures including Meghan Markle and Michelle Obama, which gives the platform reach and the speaker a sharpened interviewer’s instinct for what actually moves an audience. A Columbia MBA and Columbia Business School board member who chooses to lead with the founder story, not the credential stack. The buyer gets the substance underneath the inspiration. Biography highlights Founder and former CEO of IT Cosmetics; sold to L’Oreal in 2016 for $1.2 billion. First female CEO of a brand in L’Oreal’s 100+ year history. Two-time New York Times bestselling author: “Believe IT” (Simon & Schuster, 2021) and “Worthy” (Hay House, 2024). Host of “The Jamie Kern Lima Show”, winner of the 2025 Gracie Award for Best Podcast, Lifestyle. Guest Shark, ABC’s Shark Tank, Season 16. MBA, Columbia Business School; member of the Columbia Business School Board of Overseers. Listed on Forbes’ America’s Richest Self-Made Women. Biography IT Cosmetics was turned down by Sephora for six years and by QVC for three before Jamie Kern Lima got either retailer on the phone. By 2016 the company was the largest luxury makeup brand in America, and L’Oreal paid $1.2 billion to acquire it. She became the first female CEO of a brand in the group’s history. The founding story is unusual because the product positioning was unusual. IT Cosmetics was built around real skin: rosacea, hyperpigmentation, post-chemotherapy skin, customers QVC’s buyers were not used to seeing on camera. Kern Lima insisted on putting them there. That decision, more than any single marketing tactic, is what separated the brand from the prestige beauty pack and made it acquirable at scale. Post-exit, she has built a second platform with similar discipline. “Believe IT” and “Worthy” are both New York Times bestsellers; “The Jamie Kern Lima Show” won the 2025 Gracie Award for Best Podcast in the lifestyle category, on the back of first-ever podcast interviews with Meghan Markle and a multi-part series with Oprah Winfrey. She is on the board of overseers at Columbia Business School, where she earned her MBA in 2004. For a corporate audience, the relevant content is concrete. How a category-creating consumer brand survives years of rejection from the gatekeepers it depends on. How founder-led marketing competes with conglomerate marketing budgets. What changes inside the business the day a $30 billion strategic acquirer owns it. What stays the same. Key speaking topics Founder-led brand building and category creation Selling to and operating inside a strategic acquirer Authenticity as a marketing operating principle Rejection as a sales and growth discipline Direct retail, on-camera selling and QVC scale-up Resilience and self-worth for senior leaders Women’s entrepreneurship at scale Ideal for Sales kick-offs, especially in consumer, retail, beauty, and direct-to-consumer categories CMOs and brand teams reframing what “authentic” marketing means in practice Founder and scale-up audiences inside corporate venture, accelerator, and women’s leadership programmes Annual conferences seeking a headline keynote with mainstream cultural reach Audience outcomes A working playbook on building demand for a consumer brand the trade buyers have already rejected A clearer framework for how founder-led companies should think about brand voice after acquisition Specific tactics on handling rejection as a recurring operational event, not a one-off setback A renewed willingness, particularly among senior women, to put their own conviction back at the centre of commercial decisions

Why organisations work with William Adoasi He has built, financed and scaled a consumer brand from a £7,000 personal stake into a business shipping to more than 30 countries, with the impact model embedded in the unit economics rather than bolted on as CSR. His Virgin StartUp loan and subsequent mentorship from Richard Branson give him a first-hand, founder-level view of how early-stage capital, investor relationships and brand storytelling actually convert into revenue. The Vitae London model directly funds school uniform, footwear and bags for children in Sub-Saharan Africa per purchase, giving him a concrete case study for purpose-led commercial design that finance and marketing leaders can interrogate. His Forbes listing as one of 25 Leading Black British Business People to Follow lends credibility to inclusion and entrepreneurship programmes without reducing the conversation to identity alone. He speaks from the founder’s chair, not the consultant’s, which is what audiences of aspiring operators and intrapreneurs actually want in the room. Biography highlights Founder and CEO, Vitae London, launched 2016, distributing in 30+ countries. Founder of the wider Vitae Group, including Vitae Digital, Broken Chain Co and Vitae Photography. Named to Forbes “25 Leading Black British Business People to Follow”. 2016 Virgin StartUp ambassador; mentored by Richard Branson after pitching through the Virgin StartUp programme. TEDx speaker, “Finding Purpose Through Pain”. Opinion contributor at CEOWORLD magazine. Biography Vitae London started with £7,000 of personal savings and a Virgin StartUp loan. Within a few years it was selling watches in more than thirty countries and funding school uniform, footwear and a bag for a child in Sub-Saharan Africa with every purchase. The business case and the mission run on the same P&L. That is the through-line of William Adoasi’s work as a founder. He is the British-Ghanaian entrepreneur behind Vitae London and the wider Vitae Group, which spans digital, photography and lifestyle ventures. His pitch to Richard Branson, made through the Virgin StartUp programme, ended with Branson buying a watch on the spot and stepping in as a mentor. The detail matters because it explains why audiences pay attention. Adoasi can describe, from the operator’s seat, how a small consumer brand finances early inventory, how it earns shelf space across 30+ countries, and how purpose can be designed into the unit economics rather than marketed on top of them. Forbes named him one of 25 Leading Black British Business People to Follow on the strength of that record. For finance, marketing and impact teams trying to make a purpose-led commercial story stand up to scrutiny, his case is a useful one to interrogate. He has built the business, written about it as a CEOWORLD contributor, and tested the argument on a TEDx stage with “Finding Purpose Through Pain”. Key speaking topics Founder-led entrepreneurship Purpose-driven consumer brands Business model innovation Personal branding for founders Diversity in entrepreneurship Scaling from idea to international market Mentorship and early-stage capital Ideal for Founder programmes, accelerators and entrepreneur networks Marketing and brand leadership audiences working on purpose-led propositions Diversity, inclusion and emerging-talent forums inside large corporates Youth, education and community organisations connecting business to social mobility Audience outcomes A grounded view of how a purpose model can be designed into a product’s unit economics from the start. A working example of how a first-time founder turns a small loan and a mentor relationship into international distribution. Practical signals on what early investors and mentors are actually looking for in a founder pitch. A more honest reading of what “impact” means once it has to survive a balance sheet.

Why organisations work with Jenk Oz A live daily feed of Gen Z behaviour. Thred.com publishes in 17 languages across 220+ countries and territories, feeding his brand advice with first-party data instead of commissioned surveys. Consulting credibility built on named client work. Thred Media has advised Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, and Ogilvy on Gen Z strategy, so executive audiences engage with a working commercial operator. Primary-source Gen Z insight. Thred’s editorial team is almost entirely Gen Z, which grounds brand strategy work in lived cohort behaviour. A structural edge in data. The combination of publishing arm, Change Maker Discord community, and consulting practice generates zero- and first-party signals on emerging youth culture that traditional agencies do not hold. Biography highlights Founder and CEO of Thred Media, the Gen Z publishing and consulting business headquartered in London. Thred.com publishes in 17 languages, reaches audiences in 220+ countries and territories, and generates approximately 350,000 monthly article reads alongside 200,000+ social followers. Consulting clients include Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, Ogilvy, Hilton, Meta, Universal Music Group, and Epic Games. Named on Forbes 30 Under 30 (Europe), winner of Digiday’s Future Leader Award and Greater Good Award, and recipient of a Webby/Anthem Young Leader Award in Diversity, Equity & Inclusion. Fellow of the Royal Society of Arts. Member of the Google Z-Council, Oracle for Startups, and the Microsoft Surface young entrepreneur programme. Delivered three TEDx talks and has spoken at 90+ international conferences, including Amazon AWS Summit London (where he interviewed Amazon CTO Werner Vogels), Forbes Summit Cincinnati, Vox YMS New York, Oxford University Model UN, and Brand Week Istanbul. Biography Most brand advice about Gen Z is produced from outside the generation it describes. Survey data and panel research reach brand teams after the fact, often long after the behaviour they track has moved on. Thred Media was built on the opposite principle. What became Thred Media began with a school show-and-tell by an eight-year-old Jenk Oz about the activities he was doing outside class. That project grew into iCoolKid, which was rebranded and repositioned as Thred Media in 2019. Today, Thred.com publishes in 17 languages and reaches audiences in 220+ countries, giving the business a live first-party read on what young consumers are actually doing and buying. The consulting arm applies that feed to commercial questions. Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, Ogilvy, and Hilton have used Thred Media for Gen Z strategy work that draws on live behaviour from the Change Maker Discord community and the editorial desk. Recognition has followed: Forbes 30 Under 30 (Europe), the Digiday Future Leader Award, a Webby/Anthem Award in Diversity, Equity & Inclusion, and a Fellowship of the Royal Society of Arts. The commercial distinction is straightforward. He runs a functioning Gen Z business that advises major consumer brands, and he belongs to the generation he is paid to interpret. He has delivered three TEDx talks, interviewed Amazon CTO Werner Vogels at AWS Summit London, and been featured in Forbes, Business Insider, Fortune, and the Evening Standard. Key speaking topics Gen Z consumer behaviour Brand relevance and the Gen Z market Gen Z marketing strategy Youth culture and social change Digital activism and clicktivism Youth entrepreneurship The future of work through a Gen Z lens Ideal for Chief marketing officers, brand directors, and consumer strategy teams are trying to close the relevance gap with Gen Z consumers. Agencies and consultancies whose clients are asking sharper questions about youth audiences than internal research can answer. Corporate innovation and growth teams are building commercial plans that depend on reaching emerging consumer cohorts. Board and executive audiences wanting a primary source on Gen Z behaviour, not secondhand interpretation. Audience outcomes A live view of how Gen Z is actually behaving across purchase and media decisions, drawn from Thred.com’s daily publishing feed and Change Maker community. Recalibrated assumptions about the signals brands use to judge youth relevance, with examples from named client work. Specific examples of where established brands are winning and losing Gen Z attention, drawn from Thred Media’s advisory engagements. A direct read on how social change and purpose shape purchase decisions in the generation that now accounts for the largest share of emerging consumer spend.

Why organisations work with Lizzie Carr She has built and runs an operating environmental non-profit, not a campaign. Planet Patrol’s app turns volunteer activity into structured pollution and water-quality data, which is a usable model for any organisation thinking about citizen-led evidence gathering. Her record-setting expeditions (England’s waterways solo, the English Channel, the Hudson) gave the work its primary dataset. The endurance story is inseparable from the environmental method, which makes for a sustainability talk that actually contains a method. A cancer diagnosis at 26 sits behind the whole trajectory. That gives audiences a credible voice on personal resilience and reinvention without it being a separate, bolted-on talk. Recognition from the Crown (MBE, 2021) and from the Prime Minister’s Points of Light award gives the profile institutional weight that bureau-built activist profiles often lack. Authored Paddling Britain (2018) and hosts the Earth Shakers podcast, with regular media presence on BBC, Sky News, Channel 4 and national newspapers. The platform is real. Biography highlights Founder and CEO, Planet Patrol; nearly 500,000 pieces of litter recorded by volunteers across 113 countries. MBE, 2021, for services to environmental work and activism. First person to paddleboard England’s connected waterways solo and unsupported (400 miles, 22 days). First woman to solo paddleboard the English Channel; also crossed the Hudson River (170 miles, 8 days). Author, Paddling Britain (Bradt, 2018); host, Earth Shakers podcast. Named in Top 10 Female Climate Activists lists by Stylist, Marie Claire and Glamour; Stylist Inspiration of the Year, 2020. Biography Most environmental campaigners describe a problem. Carr built a tool that measures it. Planet Patrol began as one woman with a paddleboard and a phone, plotting every piece of plastic she could see along England’s 400 miles of inland waterway, and has become a citizen-science platform with volunteers in more than 100 countries logging pollution and water-quality data into a single app. The origin matters because the method does. Carr was diagnosed with cancer at 26 and took up paddleboarding during recovery. Three world firsts followed, each a research expedition as much as an endurance feat. The English waterway crossing produced over 20,000 plastic data points. The English Channel and Hudson River crossings extended the platform internationally. The expeditions gave the non-profit its data, its public profile and its operating logic. That logic is what makes the talk land in a corporate room. The argument is that environmental action becomes credible when it produces evidence, that citizen science is a legitimate route to that evidence at scale, and that personal conviction holds up when it has a measurement framework underneath it. Carr’s MBE in 2021, the Prime Minister’s Points of Light award, and her place in the Stylist, Marie Claire and Glamour lists of leading climate activists are recognitions of an operating contribution, not just a story. She is the author of Paddling Britain (Bradt, 2018), hosts the Earth Shakers podcast, and writes and broadcasts regularly across UK national press and television. Audiences leave with a story they remember and, more usefully for a sustainability or purpose programme, a working example of how community action becomes data and how data becomes accountability. Key speaking topics Citizen science and environmental data Plastic pollution and freshwater health Sustainability leadership and purpose Building and scaling a non-profit Personal resilience and reinvention after illness Adventure, endurance and mental performance Activism without perfectionism Ideal for Sustainability and ESG leads designing employee or community engagement programmes with measurable outcomes. CSR, foundation and purpose teams looking for a credible activist voice with operating substance. Leadership and culture programmes wanting a resilience and reinvention narrative with verifiable proof points. Conferences and offsites where a sustainability or wellbeing keynote needs a memorable lead voice. Audience outcomes A clear example of how citizen-led data collection translates environmental concern into evidence organisations can use. A working model for turning a single expedition or campaign into a long-term operating platform. A vivid case for personal reinvention after a serious health setback, told without sentiment. Language and arguments senior leaders can take back into their own sustainability and purpose conversations.

Why organisations work with Barjis Chohan A 25-year operator’s view of brand discipline. She has run a designer label long enough to have seen the failure modes of growth, dilution, and trend-chasing, and to speak credibly about the cost of each. Hard-won sustainability substance. Seven years rebuilding supply chains, materials, and product lifecycles inside a working business, not a sustainability practice attached to a marketing function. A bicultural commercial perspective most boards do not have access to. She has financed and sold into the GCC, manufactured in the UK, and served Muslim, Western, and luxury hospitality clients inside one operating model. Verifiable entrepreneurial credentials, including Designer in International Trade from the Financial Mail on Sunday, Entrepreneur of the Year (London), and the Global MSME Champion Award from the Global Council for the Promotion of International Trade. Inclusion content with a practitioner’s edge. Her work on gender and cultural difference is shaped by running a multicultural business, not by a corporate DEI mandate. Biography highlights Founder and CEO of BARJIS London, established 1999, with bespoke luxury rugs preceding the womenswear line launched in 2011. BA Fashion Design, London College of Fashion, 1995; further study at Central Saint Martins. Worked under Vivienne Westwood and with a French fashion house in Monte Carlo before founding her business. Award record includes Designer in International Trade (Financial Mail on Sunday), Entrepreneur of the Year (London), Fashion Brand of the Year, and the Global MSME Champion Award from the Global Council for the Promotion of International Trade. Founder of The Barjis Initiative (2018), supporting creative entrepreneurship and enterprise education in schools. Speaking engagements include JP Morgan, the London School of Economics, Fonterra, Aston University, University of Surrey Students Union, and the Ministry of Culture of Colombia. Biography Most fashion businesses that survive their first decade do not survive their second with the same ethos intact. BARJIS London is an exception. Founded in 1999 with bespoke luxury rugs, the brand extended into womenswear in 2011 and has operated continuously across UK manufacturing, GCC investment, and luxury hospitality clients, with a sustainability programme rebuilt inside the business rather than added to its marketing. Chohan trained at London College of Fashion, graduating in 1995, and studied at Central Saint Martins. She interned with Vivienne Westwood and worked with a French fashion house in Monte Carlo before founding her own label. The Guardian described her as a Westwood prodigy. Her early commercial decisions, including writing to oil companies for investment at seventeen and travelling to the Middle East with a young family, set the bicultural pattern her business has followed since. Recognition has come from credible bodies. She holds the Financial Mail on Sunday Designer in International Trade award, Entrepreneur of the Year (London), Fashion Brand of the Year, and the Global MSME Champion Award from the Global Council for the Promotion of International Trade. The Barjis Initiative, launched in 2018, supports creative entrepreneurs and enterprise education in schools. Boards and leadership audiences book her for the operator’s lens, not the celebrity-founder presentation. Her talks examine brand erosion under growth pressure, creativity as a managed discipline rather than a slogan, and the specific commercial value of cultural fluency in markets where most British brands struggle to operate. Audiences at JP Morgan, the London School of Economics, Fonterra, and the Ministry of Culture of Colombia have heard versions of the same argument: ethos is a commercial asset, but only if it is defended structurally as the business scales. Key speaking topics Brand integrity and ethos at scale Creativity as a growth discipline Sustainability in product, supply chain, and operations Founder-led entrepreneurship and scale-up Cultural fluency in international markets Gender equity and inclusive workplaces Modest fashion and bicultural consumer markets Ideal for Founders, CEOs, and senior brand leaders in consumer-facing businesses CMOs and creative directors managing brand dilution risk under growth Heads of sustainability, procurement, and product development in fashion, retail, and luxury DEI and people leaders looking for practitioner-led content on gender and cultural inclusion Audience outcomes A working definition of brand ethos that holds up under commercial pressure A founder’s view of where sustainability programmes succeed and where they stall Practical reference points for entering GCC and modest-fashion markets without misreading them A reframing of gender and cultural inclusion as commercial capability rather than compliance Confidence to interrogate where their own organisation is trading long-term brand value for short-term growth

Why organisations work with Roberta Lucca She has built a multi-million dollar VC-backed business from scratch and won a BAFTA doing it. Few speakers in the innovation category can show that operational record. As a Venture Partner at Octopus Ventures, she sees what an early-stage company that actually has traction looks like, and translates that pattern recognition into how corporates should evaluate their own internal bets. Her AI material is shaped by founding BOLDR, an AI-powered coaching product, not by commentary at a distance. She speaks about deployment, user behaviour and product reality. She works fluently across gaming, AI and consumer technology, which lets her unpack why game-industry mechanics (engagement loops, iteration speed, distributed teams) increasingly apply to non-games businesses. Visible UK platform credibility through BBC One’s The Apprentice and Amazon Prime’s Ready Set StartUP makes her recognisable to senior internal audiences and easy to position to a wider all-hands. Biography highlights Co-founder of Bossa Studios, the London games studio behind BAFTA-winning Monstermind, Surgeon Simulator and I Am Bread BAFTA Games Award winner (Online-Browser category, 2012) Venture Partner at Octopus Ventures, the UK fund whose portfolio includes Zoopla, Cazoo and Depop Co-founder and CEO of BOLDR, an AI-powered virtual coaching product Judge and angel investor on BBC One’s The Apprentice; mentor on Amazon Prime’s Ready Set StartUP Forbes Top 50 Women in Tech; named London’s Most Influential in Creative Arts by the Evening Standard Biography Bossa Studios was a blank canvas in 2010. A decade later it was a VC-backed multi-million dollar games business with a BAFTA on the shelf for Monstermind and global hits in Surgeon Simulator and I Am Bread. Roberta Lucca was the co-founder and CMO who shaped that arc, and the experience defines the perspective she brings to corporate audiences. She has since repeated the founder cycle. WonderLuk was an early move into on-demand 3D-printed consumer goods. BOLDR, her current company, is an AI-powered coaching product where she sits as co-founder and CEO. The pattern matters: she has built across gaming, consumer hardware-adjacent commerce and applied AI, which is unusual range for a speaker booked into innovation slots. As a Venture Partner at Octopus Ventures, she sees the deal flow from inside one of the UK’s most active early-stage funds. That vantage point sharpens her view of what genuine traction looks like and how corporates routinely misread it. It also gives her language that lands with executive teams trying to decide whether their innovation programmes are working. She is visible on the UK platforms that senior internal audiences recognise, BBC One’s The Apprentice as a judge and angel investor, and Amazon Prime’s Ready Set StartUP as a mentor. Forbes named her in its Top 50 Women in Tech list, and the Evening Standard named her among London’s Most Influential in Creative Arts. The recognition matters less than the operating record behind it: she is, demonstrably, someone who has built the kind of company most corporate innovation teams say they want to learn from. Key speaking topics Entrepreneurship and scale-up discipline Applied AI and emerging technology Innovation inside large organisations High-performance team building Creative industries and gamification Diversity in technology and venture Futurism, Web3 and the metaverse Ideal for Boards and ExCos shaping innovation portfolios and corporate venture programmes CMOs, CDOs and product leaders facing decisions on AI and emerging tech investment CHROs and talent leaders rethinking team composition and entrepreneurial capability Conferences and internal summits in technology, media, financial services and consumer goods Audience outcomes A working definition of what early traction looks like inside a new venture, drawn from venture capital deal flow A sharper view of which corporate innovation pilots are worth doubling down on and which are quietly stalling Specific examples of how gaming mechanics and AI products are built, taken from companies she has founded Language to use with boards about risk, capital allocation and team design for innovation bets A more confident point of view on where AI is genuinely changing product, and where it is hype