Innovation & Disruption
Speakers who examine how industries are reshaped — and how organisations can lead rather than follow change
Speakers Associates represents 390 speakers on Innovation & Disruption, including Kemal Apaydin, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Stevenson, Nilofer Merchant, Itai Green, Lucy Bullivant, Rita McGrath and Katja Schipperheijn.
Most large companies still run innovation as a closed loop: internal R&D, internal pipeline, internal launch. The assumption that the best ideas must come from inside is expensive, slow, and increasingly wrong. The harder question is how to bring external ideas in, send internal ideas out, and build a business model that actually captures value from either.
Most large organisations recognise that their next move has to come from outside their own industry playbook. They struggle to do anything with that recognition. Internal teams default to peer benchmarks, customer research that confirms existing assumptions, and innovation pipelines that produce incremental product features rather than reframed propositions.
Most senior teams have plenty of answers. What they lack is a disciplined way to surface the questions that would reframe the problem entirely. When the strategic terrain shifts faster than the playbook, the limiting factor is not analysis or execution; it is the quality of the questions being asked in the room.
Most organisations are deploying AI into environments designed for people, then expecting the people to adapt. The result is friction that looks like a technology problem and is actually a collaboration problem: badly timed hand-offs, brittle trust, staff working around the system rather than with it. The buyers who feel this most acutely are the ones who have passed the pilot stage and are now trying to make human and machine teams productive at scale.
Organisations are deploying AI capabilities faster than they are building the governance structures to manage them. The gap between what technology can do and what leadership has decided it should do keeps growing. The harder question is not whether to automate but what must remain human – and most boards do not yet have a framework to answer it.
Most large companies have an innovation budget, an innovation team, and an innovation vocabulary. What they do not have is an innovation strategy that connects any of it to how the business actually competes. The result is a decade of spending with no durable advantage to show for it, and a growing suspicion inside the C-suite that scale itself is the problem.
Most large organisations are structured to preserve what they have, not to build what comes next. Layers, rules and quarterly metrics quietly smother the initiative they depend on, and the cost shows up in stalled growth, talent attrition and strategy that trails the market. The real question for the top team is whether the company has the management model to outrun its own bureaucracy.
Most companies do not fail because they ignored the rulebook. They fail because they followed it. Industries quietly inherit practices that once worked, stop working, and then keep getting copied because everyone else still does them. Leaders need a way to tell which of their own habits are creating value and which are slowly killing the business.
The middle ground that organisations were built around is thinning out, and the rate at which it thins is itself accelerating. Intermediaries lose their role, the nation state loses its monopoly on power, and customers and employees move to the edges. Senior teams have to decide which structures still pay back, which have quietly stopped working, and how to plan when the cycle of change is shortening.
Leaders keep being asked to commit before the picture is clear. The information is incomplete, the team is mixed in experience, and the penalty for freezing is as high as the penalty for moving wrongly. What organisations need is not more data, it is a workable discipline for trusting a team, reading partial signals, and advancing when the path is not visible.
Most large organisations say they want creativity and then build every process to suppress it. Standard operating procedure rewards predictability, and the people inside learn to stop offering the ideas that would move the business forward. The result is a leadership team that talks about innovation in strategy decks and sees very little of it in the work.
Most organisations manage their brand as a communications output rather than a commercial asset – which means brand decisions get delegated to agencies while strategic questions about trust, market positioning, and identity remain unresolved at the leadership level. When a merger, market shift, or reputational event forces a rebrand, few executive teams have the analytical tools to distinguish what is worth keeping, what needs to change, and what the exercise will actually cost in customer equity. The result is expensive, slow, and often wrong.