Andrew Lloyd Gordon

Why organisations work with Andrew Lloyd Gordon

• He brings a working academic’s grasp of behavioural science into the room where pricing, positioning and campaign calls actually get made, rather than leaving it at theory.
• His Google Digital Academy and “We Are Squared” training work gives him a current, practitioner-grade read on how digital marketing is actually taught and executed inside the platforms buyers depend on.
• His Warwick teaching post on the business MSc at WMG means his material is tested on senior post-graduate students, not only conference audiences, which sharpens the frameworks before they reach a client room.
• He has delivered to commercial, public-sector and charitable buyers at the same level of specificity – Cabinet Office, Vodafone, Lloyds, Dyson, the NHS, University of Cambridge – so the behavioural-science argument holds up outside the usual marketing-conference audience.

Biography highlights

• Assistant Professor, WMG, University of Warwick, teaching on the post-graduate business MSc.
• MSc Business Psychology (Distinction), Coventry University; BA (Hons) Psychology, University of Liverpool; Organisation Studies, Warwick Business School.
• Trainer on Google’s “We Are Squared” digital marketing programme and member of Google’s Digital Academy training team.
• Client work with the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst Magazines, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge.
• Signature keynote topics include customer psychology, the psychology of pricing, marketing-led growth and innovation adoption.
• Speaks internationally across the UK, USA, Middle East, Europe and the West Indies, to audiences ranging from 30 to 3,000.

Biography

Buying decisions are not made on the spreadsheet side of the brain. Price sensitivity, brand preference, the decision to try something new, the decision to stay with a supplier – these sit in territory that behavioural science has spent four decades mapping. Most commercial functions have not caught up.

That gap is the working material of Andrew Lloyd Gordon’s career. He is a business psychologist with an MSc from Coventry, undergraduate psychology from Liverpool and organisation studies from Warwick Business School, and he holds an Assistant Professor post at WMG, University of Warwick, teaching on the post-graduate business MSc. The academic grounding is real; the output is commercial.

His practitioner credentials sit next to the academic ones. He is a trainer on Google’s “We Are Squared” digital marketing programme and a member of Google’s Digital Academy training team, which keeps his material close to how digital acquisition is actually executed inside the platforms most organisations rely on. Client work spans the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge.

The argument he makes to senior commercial audiences is narrow and useful. Pricing, persuasion, innovation adoption and customer retention are psychological problems before they are channel problems, and teams built around funnels and attribution models routinely miss this. His keynotes walk leaders through the specific behavioural mechanisms – how price is perceived, how influence actually works, why new products stall on launch – and translate them into decisions marketing and product teams can take the next morning.

Key speaking topics

• Customer psychology and the science of influence
• Behavioural pricing
• Marketing-led business growth
• Innovation adoption inside organisations
• Digital marketing strategy
• Applied behavioural science for commercial teams

Ideal for

• CMOs, marketing directors and commercial leaders rebuilding how their teams think about customer decision-making.
• Pricing, revenue and product leaders who need a behavioural-science lens on pricing architecture and positioning.
• Innovation and transformation leads launching new propositions into sceptical internal and external audiences.
• Senior leadership teams in regulated or public-sector contexts where persuasion and adoption matter as much as the policy itself.

Audience outcomes

• A working vocabulary for the behavioural mechanisms that drive customer choice, with named principles rather than anecdotes.
• Specific questions to take back to pricing, marketing and product teams about where psychology is being ignored in current practice.
• A sharper read on why well-resourced campaigns and launches underperform, and what to change first.
• Practical examples drawn from Google training and FTSE-scale client work, not laboratory studies alone.