Estratégia e Crescimento dos Negócios speakers

Why organisations work with Martin Roll He wrote the reference text on Asian brand strategy. “Asian Brand Strategy”, named one of Strategy+Business’s Best Business Books on Marketing the year after publication, is still the credential boards reach for when they need someone who has thought seriously about brand building outside the Western frame. He sits inside the family enterprise field, not next to it. As INSEAD Distinguished Fellow at the Wendel International Centre for Family Enterprise, he advises principals and next-generation leaders on succession, governance, and strategy with a practitioner’s view, not an academic’s distance. McKinsey retains him as a senior advisor on family business and family office mandates. That is a hard credential to fake, and a useful signal for boards that want strategy advice with the rigour of a tier-one firm and the candour of an outside operator. He moves credibly between two audiences most speakers cannot bridge: C-suites at multinational consumer companies looking at Asian growth, and principals of family-controlled enterprises wrestling with continuity. The same frame, branded value creation under contested ownership conditions, applies to both. Biography highlights Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise; Entrepreneur in Residence at INSEAD. Senior Advisor to McKinsey & Company on family business and family office strategy. Author of “Asian Brand Strategy” (Palgrave Macmillan), named a Strategy+Business Best Business Book on Marketing. Co-author of “The Future of Branding” with Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava. Faculty across INSEAD, CEIBS and Nanyang Business School; guest lecturer at Harvard, Wharton, ESSEC, IE. Columnist at INSEAD Knowledge and Harvard Business Review; editor and host of the INSEAD Family Business Podcast. Biography Asian companies spent two decades being told that brand-building was a discipline they would eventually import. The argument in “Asian Brand Strategy” was the opposite. The book, published by Palgrave Macmillan and named a Best Business Book on Marketing by Strategy+Business, made the case that Asian firms would build global brands on their own terms, with their own founder dynamics, their own ownership structures, and their own customer logic. Two decades of work since then has tracked that thesis as it played out across consumer goods, luxury, and family-controlled conglomerates. That work runs through Martin Roll Company, the Singapore advisory firm Roll founded after 25 years of board and C-suite counsel to multinationals, Asian corporates, and global business families. He is a Senior Advisor to McKinsey & Company on family business and family office strategy, and Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise, where he leads research and teaching on the strategy and governance questions that decide whether family enterprises survive succession. His teaching reach is unusually wide. He sits on the faculty at INSEAD, CEIBS and Nanyang Business School and guest lectures at Harvard, Wharton, ESSEC, and IE. His writing appears regularly in INSEAD Knowledge and Harvard Business Review, and he edits and hosts the INSEAD Family Business Podcast, which has become one of the more substantive channels for next-generation leaders working through governance and continuity in private. The combined record matters because the questions he answers, how to build a brand outside the Western default, how to professionalise a family enterprise without breaking what made it work, are the kind boards usually meet through three different specialists. Roll holds the brief in one place, and writes about it with the discipline of someone who has had to deliver on it. Key speaking topics Asian brand strategy and global brand building Family business strategy and succession Family office governance and capital strategy Luxury brand management Leadership of family-controlled enterprises Asia growth strategy for multinational corporates Brand-led value creation Ideal for Boards and CEOs of consumer and luxury businesses pursuing Asian growth Principals and next-generation leaders of family-controlled enterprises Family office leadership and investment committees CMOs and brand strategy leadership at multinationals expanding in Asia Audience outcomes A clearer view of how Asian brand-building actually works, including where Western playbooks fail and where they translate. A practical frame for the strategy and governance decisions that determine whether a family enterprise survives the next generation. A sharper read on brand as a commercial asset on the balance sheet, not a marketing line item. A grounded view of what professionalising a family business requires, beyond org-chart changes.

Why organisations work with Matt Davies He has built positioning work for both regulated giants and founder-led companies, including Nestle, Boots, Specsavers, Virgin, Nikon and Capital One, so the methods have been tested across categories rather than refined inside one. His Brand Strategy Triangle gives executive teams a single shared structure for four arguments they usually have separately: why we exist, who we serve, how we show up, and what we offer. He pushes back hard against generic purpose statements. His “Purpose Fatigue” argument is built for boards tired of green and social washing being mistaken for strategy. He sits inside the practitioner conversation, not above it. Co-hosting the JUST Branding podcast with over 500,000 downloads means the frameworks he brings into a room have been pressure-tested against the working strategists who use them. Operator credibility: he founded, scaled and sold a branding agency, then ran an in-house creative function at Capital One UK. He has been on the buyer’s side of brand work, not only the consultant’s. Biography highlights Author of Storyategy, a six-step process for building a brand strategy on story foundations. Co-host of the JUST Branding Podcast with Jacob Cass; 500,000-plus downloads, guests including Marty Neumeier, David Aaker, Denise Lee Yohn and Chris Do. Named Top 50 UK Advisor by Enterprise Nation in 2019, 2020 and 2021, in the branding and design category. Certified Level C Brand Specialist, Strategist and Architect; Silver Star recipient in the 2020 LEVEL C Metaskills Challenge. Founder of Matt Davies Consultancy Ltd; advisory and fractional roles at Newfound, Motto and ikon. Earlier career: founder of Attitude Design (2008 to 2017, acquired); Creative Department Manager at Capital One UK, where he established the in-house Creative Studio. Biography Most companies do not have a positioning problem. They have a clarity problem. The leadership team cannot agree, in plain language, on the answer to why we exist, who we serve, how we show up and what we sell. Marketing fills the gap with purpose statements that could belong to any competitor in the category. That is the gap Matt Davies works in. His Brand Strategy Triangle reduces a year of internal debate to four questions a board can actually answer in a room together. His book Storyategy sets out the six-step process behind it, built on the argument that a brand is a story an organisation has to live, not a statement it has to write. The credibility comes from having sat in every seat. He founded the branding agency Attitude Design in 2008, ran it for nine years and sold it. He then built and led the in-house Creative Studio inside Capital One UK, learning what brand work looks like inside a regulated business with operational constraints. Today he advises CEOs, CMOs and founders through his consultancy and fractional strategy roles at Newfound, Motto and ikon, with named clients including Nestle, Boots, Specsavers, Virgin, Nikon, Fred Perry and Experian. He also keeps one foot inside the practitioner debate. The JUST Branding podcast he co-hosts with Jacob Cass has passed 500,000 downloads and put him in conversation with Marty Neumeier, David Aaker, Denise Lee Yohn and most of the working canon of brand strategy. Enterprise Nation has named him a UK Top 50 Advisor for three consecutive years in branding and design. Key speaking topics Brand positioning and category differentiation Story-led brand strategy Purpose, meaning and the limits of purpose marketing Customer experience and brand alignment Leadership vision and internal brand Culture and brand as one strategic asset Brand-led growth for founder and scale-up businesses Ideal for CEOs, founders and MDs leading a repositioning, a rebrand, or a category shift CMOs and brand directors are trying to land a single positioning argument across a leadership team Boards and ExCos are tired of generic purpose statements and are looking for a more commercial alternative Marketing and design leaders inside large or regulated organisations who need their work to be understood as strategy, not decoration Audience outcomes A working answer to the four questions of the Brand Strategy Triangle, applied to the audience’s own business A sharper view of where the company’s positioning is generic and where it is genuinely defensible A clearer language for talking about brand inside the leadership team, beyond logos and taglines A practical critique of purpose-driven messaging and a workable alternative built on customer-centric ideas Confidence that brand strategy is a commercial growth tool, not a marketing afterthought

Why organisations work with Mel Abraham A practitioner’s view of personal finance, not a motivational one. Thirty years as a CPA advising founders and high earners sits behind every framework he teaches. Financial wellbeing translated into a workforce metric. His employee financial wellness sessions connect personal money stress directly to productivity, retention, and engagement numbers a CFO recognises. A published, repeatable system. Building Your Money Machine and its Wealth Priority Ladder give audiences a sequenced model they can act on the next morning, not a set of principles to remember. Credibility at the top of the speaker profession. The Certified Speaking Professional designation is held by fewer than one in ten working speakers, and Abraham earned it on top of the CPA qualification. A founder’s story buyers can verify. He built, sold, and reinvested through a cancer diagnosis and recovery, which is why the work avoids the abstract optimism that defines most personal-finance content. Biography highlights USA Today bestselling author of Building Your Money Machine (Hay House, 2024). International bestselling author of The Entrepreneur’s Solution. Certified Public Accountant with more than 30 years of advisory experience to founders and entrepreneurs. Certified Speaking Professional, National Speakers Association. Host of the Building Your Money Machine podcast and YouTube show, reaching around two million viewers. Has shared stages with Tony Robbins, Brendon Burchard, Arianna Huffington, Ed Mylett, and Amy Porterfield. Biography The gap between earning a high income and being financially free is wider than most professionals expect. Lifestyle absorbs salary growth, savings sit idle, and the moment when work becomes a choice keeps moving further out. Mel Abraham has spent three decades inside that gap as a CPA advising founders and high earners, and his work begins with the mechanics of closing it. Building Your Money Machine, his 2024 USA Today bestseller, sets out the sequence: earn, grow, protect. The book introduces the Wealth Priority Ladder and the Five Incomes, frameworks he uses to move audiences from a single salary to a portfolio of cash-producing assets. It followed The Entrepreneur’s Solution, an earlier international bestseller written for owner-operators trying to scale without trading their lives for the business. Inside organisations, Abraham translates the same material into a workforce argument. Personal financial stress shows up as distraction, presenteeism, and turnover, and his Financial Wellness, The Missing Link to Employee Wellness programme reframes it as a measurable productivity issue rather than a soft benefit. Buyers tend to be CHROs, founders, and benefits leads who want financial literacy treated with the same seriousness as physical and mental health. The Certified Speaking Professional designation, held by under one in ten working speakers, sits alongside the CPA credential. The combination is unusual, and it is what allows Abraham to take a stage at a sales kickoff of 20,000 or a boardroom of 10 and treat both as exercises in numerical precision. Key speaking topics Personal financial freedom and wealth-building systems Employee financial wellness and productivity Entrepreneurship and founder economics Wealth priority sequencing for high earners Legacy planning and intergenerational wealth Money mindset and behavioural finance Ideal for Sales conferences, founder summits, and entrepreneur networks CHROs and benefits leads building financial wellbeing into the employee proposition Wealth management, banking, and financial services events for client audiences Professional services firms and partnerships addressing partner and associate financial literacy Audience outcomes A sequenced model for converting earned income into income-producing assets A clearer view of which financial moves come first, second, and third Language for treating financial wellbeing as a measurable workforce outcome, not a benefit line item A founder’s account of building wealth through health crisis and business reinvention Tools drawn from a CPA practice rather than a motivational frame

Why organisations work with Melica Moshiri Operating knowledge of the AI scale-up hiring market. SkillTorch places go-to-market, C-suite and technical leaders into companies across automation, robotics, semiconductors and enterprise AI. A founder’s view of what it takes to start and run a specialist business from cold, not a consultant’s view of someone else’s growth. A public platform built through BBC’s The Apprentice (2025) and a TEDxWorthing talk, giving her access to audiences beyond a typical recruitment specialist. A working perspective on how AI is changing recruiting itself, drawn from running an AI-focused search firm and hosting the SkillTorch Disrupt podcast with founders and operators in the field. Biography highlights Founder, SkillTorch, retained and embedded search for venture-backed AI companies across North America and Europe Host, SkillTorch Disrupt podcast on hiring, leadership and applied AI TEDxWorthing speaker, October 2025: “How to reconnect in a robotic world” BBC The Apprentice 2025 contestant, reached Week 8, won five tasks including Project Manager Speaking platforms include NBCUniversal, Spotify and the University of Brighton BA (Hons) Law with Business, University of Brighton Biography AI companies in their first scaling phase usually have two problems at once. The product is moving faster than the leadership team can hire for, and the executive roles they need most are the ones the founders have never personally done. SkillTorch was built to sit inside that gap. Melica Moshiri founded SkillTorch in 2022 after a decade in recruitment that took her from Pareto Law in the UK through executive search in advertising technology to Los Angeles and Orange County, where she opened a US office for a UK firm before launching her own. The firm runs retained and embedded search for venture-backed AI companies across the US and Europe, placing senior commercial, technical and operational leaders into businesses in automation, robotics, semiconductors and enterprise AI. In 2025 she became a contestant on BBC’s The Apprentice, reaching Week 8 and winning five tasks, including one as Project Manager. The platform extended her public reach across BBC News, BBC Radio 5 Live, the Daily Mail, The Mirror and Persian broadcaster Manoto TV, and led to a TEDxWorthing talk later that year on how technology is reshaping the way people connect at work. She also hosts SkillTorch Disrupt, a podcast with founders and operators building applied AI in real-world settings. The recurring theme across her client work, her broadcasting and her speaking is the same: how small, recently funded companies design leadership teams that can hold up when growth gets ahead of the org chart. Key speaking topics Building and scaling a specialist business in the AI sector Executive hiring for venture-backed technology companies AI’s effect on recruiting and talent strategy Resilience and reinvention as a first-time founder Women founding and leading in technology Personal brand and visibility for entrepreneurs Ideal for Founders and CEOs of early-stage and Series A to C technology companies Heads of Talent and CHROs scaling teams inside AI-native businesses Entrepreneurship programmes, accelerators and university enterprise audiences Conferences on women in technology, leadership and founding Audience outcomes A working picture of how senior hiring inside AI scale-ups actually runs, from brief to closed offer Specific examples of what goes wrong when founders hire too late or too senior, and how to read the signals earlier A candid account of the public, financial and personal exposure that comes with founding a business and a media profile at the same time Practical positioning for women entering or founding in technology, drawn from her own market

Why organisations work with Meridith Elliott Powell A researched 9-Step Formula for Thriving in Uncertainty, drawn from a study of nine companies that have survived since the late 1700s through wars, depressions, and pandemics. The framework gives sales and leadership teams a repeatable playbook rather than a motivational prompt. Twenty-five years of operating experience across banking, healthcare, and finance, including C-suite roles. The advice lands with sales leaders because it was built inside the function, not observed from outside it. Inducted into the National Speakers Association Speaker Hall of Fame (CPAE) in 2022, an award restricted to a small number of speakers globally. A credential that buyers recognise as a quality bar. A body of work that connects three commercial problems most organisations treat separately: sales performance, leadership development, and succession planning. Useful when a sponsor wants a single voice across a sales kickoff, a leadership offsite, and a board session. Biography highlights Inducted into the National Speakers Association Speaker Hall of Fame (CPAE Council of Peers Award for Excellence), 2022 Certified Speaking Professional (CSP), held by fewer than twelve percent of professional speakers globally Author of Thrive: Strategies to Turn Uncertainty to Competitive Advantage, Gold Award winner, Nonfiction Authors Association Author of Who Comes Next? Leadership Succession Planning Made Easy and co-author of The Best Sales Book Ever with Connie Podesta Member of the Forbes Coaching Council LinkedIn Learning instructor, including “Personalizing Your Customer’s Buying Experience” Biography Most sales playbooks assume the operating environment is broadly stable. Powell’s research started from the opposite premise. She studied nine companies founded in the late 1700s and early 1800s that have survived wars, depressions, financial crises, and pandemics, and reverse-engineered what those companies did consistently that newer competitors did not. The output is her 9-Step Formula for Thriving in Uncertainty, set out in Thrive: Strategies to Turn Uncertainty to Competitive Advantage, which won a Gold Award from the Nonfiction Authors Association. That research sits on top of twenty-five years of operating experience in banking, healthcare, and finance, including C-suite roles. The framework was built for sales leaders and general managers who own a number, not for a leadership-development audience. The practical claim is straightforward. Uncertainty is not a phase to wait out; it is the structural condition under which growth has to happen, and organisations that accept that can take share from competitors who are still waiting. Powell’s wider body of work extends the thesis into adjacent commercial problems. Who Comes Next? Leadership Succession Planning Made Easy addresses the pipeline problem most sales and leadership teams under-invest in until it becomes urgent. The Best Sales Book Ever, co-authored with Connie Podesta, sets out the seller behaviours that survive volatile markets. Her LinkedIn Learning courses, including “Personalizing Your Customer’s Buying Experience”, carry the same operational register into shorter-format material. The recognition is consistent with the work. Powell holds the Certified Speaking Professional designation, sits on the Forbes Coaching Council, and was inducted into the National Speakers Association Speaker Hall of Fame in 2022, a credential held by a small number of speakers globally and one buyers use as a quality filter when commissioning sales and leadership keynotes. Key speaking topics Sales strategy in uncertain markets Business growth and competitive advantage Leadership succession and pipeline development Sales team performance and culture Resilience and mental toughness in commercial roles Customer experience and buyer behaviour Ideal for Chief revenue officers, sales directors, and commercial leadership teams running national or global sales kickoffs CEOs and executive teams setting growth strategy under volatile demand conditions HR and talent leaders responsible for leadership succession in commercial functions Industry associations in banking, financial services, healthcare, and distribution sectors Audience outcomes A named nine-step framework for turning uncertainty into a source of competitive advantage, tied to real company evidence Specific commercial behaviours sales teams can adopt when the macro environment is working against them A succession-planning lens leaders can apply to the next eighteen months, not the next five years Sharper language for talking to customers when buying decisions are slower and more conservative

Why organisations work with Sir Michael Arthur He has sat on both sides of the table that boards now worry about: thirty-eight years inside the British Foreign Office at the most senior level, then eight years inside Boeing as a vice president and council member. He led the Maastricht Treaty negotiating team and the EU Single Market legislation team. When he speaks about how European policy is actually made, he is describing rooms he was in. As President of Boeing International he was the first non-American on the Executive Council, with operational responsibility for Boeing in 65 countries. That is rare ground for a former diplomat to occupy. His four years as High Commissioner in New Delhi give boards a Europe specialist who is also fluent on India, at a moment when very few people credibly cover both. He speaks German and French and held the Cross of the Order of Merit of the Federal Republic of Germany. On Berlin, he is read inside Berlin. Biography highlights British Ambassador to Germany, 2007 to 2010. British High Commissioner to India, 2003 to 2007. Director General for Europe and Economic Affairs, Foreign and Commonwealth Office. Led the Maastricht Treaty negotiating team and the EU Single Market legislation team. Senior Vice President of Boeing and President of Boeing International, 2019 to 2023; first non-American member of the Boeing Executive Council. Knight Commander of the Order of St Michael and St George (KCMG); recipient of the Cross of the Order of Merit of the Federal Republic of Germany. Board of Directors, Stimson Center; Non-Executive Director of a Tata Consultancy Services UK subsidiary; co-founder of The Ambassador Partnership LLP. Biography Most boards are now exposed to political decisions they cannot price. Tariffs, sanctions, industrial policy, export controls, the next German coalition, the next Indian budget. The standard inputs (bank research, consultant briefings, the FT) tell you what happened. They rarely tell you what the people who made the decision were trying to achieve, and what they will do next. Sir Michael Arthur has spent his career on the inside of those rooms. As British Ambassador to Germany from 2007 to 2010 and High Commissioner to India from 2003 to 2007, he ran two of the UK’s most consequential bilateral relationships at a moment when both countries were redefining their place in the global economy. Earlier he led the Maastricht Treaty negotiating team and the team that wrote the EU Single Market legislation. The European architecture that companies now operate inside is partly his handiwork. What sets him apart from the diplomatic-speaker norm is what came next. In 2014 he joined Boeing as President of Boeing UK and Ireland; in 2019 he became Senior Vice President of Boeing and President of Boeing International, the first non-American on the Boeing Executive Council. For four years he carried operational responsibility for the company in 65 countries and 18 regional offices. He left the diplomatic register and learned the executive one. The result is a speaker who can move between a board’s geopolitical question and its commercial answer without losing precision in either direction. He sits on the Board of Directors of the Stimson Center, on the board of a Tata Consultancy Services UK subsidiary, and co-founded The Ambassador Partnership LLP. He is a fluent German and French speaker and holds the Cross of the Order of Merit of the Federal Republic of Germany. Key speaking topics Germany, the Eurozone and the European political economy UK and EU relations after Brexit India as a strategic partner for Western business Transatlantic relations and the US-Europe-China triangle International negotiation and corporate diplomacy Political risk inside global supply chains Ideal for Boards and executive committees with material exposure to Europe, India, or transatlantic policy. Heads of strategy, government affairs, and corporate affairs at multinationals. Industrial, aerospace, defence, and financial services leadership teams managing political risk. Investor and partner gatherings where senior decision makers want a credible read on Berlin, Brussels, New Delhi, and Washington in the same room. Audience outcomes A grounded read on what Berlin and Brussels are likely to do next, from someone who has been on both sides of those negotiations. A clearer view of India as a commercial partner, drawn from four years running the UK’s mission in New Delhi. A useful frame for thinking about political risk as an operational variable, not a footnote in the strategy deck. A sharper sense of how diplomatic and commercial logic interact inside large international firms.

Why organisations work with Michael Cusumano He wrote the book leaders cite when they argue about platform strategy. The Business of Platforms, with Gawer and Yoffie, is the reference text for how Apple, Amazon, Google, and Microsoft built their positions, and where new entrants can still find leverage. He has spent three decades studying how software companies actually make money, from Microsoft Secrets through The Business of Software to current work on generative AI as the next platform layer. He bridges Western and Japanese industry. Two Fulbright Fellowships, ten years working in Japan, and a former dean role at Tokyo University of Science give him a working view of competitive dynamics across both markets. He is operator-adjacent. Roughly 100 consulting engagements with organisations including NASA, the World Bank, and the Bank of England, plus a dozen public-company board seats, mean the framework is pressure-tested against real strategic decisions. Biography highlights SMR Distinguished Professor of Management at MIT Sloan; Faculty Director of the Martin Trust Center for MIT Entrepreneurship; Co-Director of the MIT System Design and Management Program. Author or co-author of 14 books, including The Business of Platforms (2019), Strategy Rules (2015), Staying Power (2010), Platform Leadership (2002), and Microsoft Secrets (1995). Strategy Rules has been translated into 18 languages; Microsoft Secrets into 14. Writes the Technology Strategy and Management column for Communications of the ACM; former editor-in-chief and chairman of MIT Sloan Management Review. Recipient of the 2019 Abbie Griffin High Impact Award from the Journal of Product Innovation Management; IEEE Software 25th-Anniversary Top Pick. Princeton (BA), Harvard (PhD); two Fulbright Fellowships; former Special Vice President and Dean of Entrepreneurship and Innovation, Tokyo University of Science. Biography Platform businesses follow a different physics from product businesses. The companies sitting at the top of every market-cap league table, Apple, Amazon, Microsoft, Google, Meta, did not get there by selling better products. They built two-sided markets, opened controlled access to complementors, and used network effects to compound advantage. Cusumano’s work, with Annabelle Gawer and David Yoffie, is the reference scholarship on why this works and when it does not. His position at MIT Sloan reflects three decades of close study of the software industry. Microsoft Secrets, written with Richard Selby in 1995, was the first inside account of how a software company actually shipped product at scale. Platform Leadership followed in 2002, naming the pattern Intel, Microsoft, and Cisco had used to organise entire industries around themselves. The Business of Platforms, in 2019, extended the argument into the era of Amazon, Google, and Apple, separating what worked from what failed. He is also one of the few strategy scholars who can credibly write about Silicon Valley and Tokyo in the same paragraph. Two Fulbrights, ten years working in Japan, a former dean role at Tokyo University of Science, and fluent Japanese have produced a comparative view of how Western and Asian firms approach scale, software, and ecosystem competition. The 2019 Abbie Griffin High Impact Award and an IEEE Software 25th-Anniversary Top Pick recognise the influence of that work inside the academic and engineering communities. The current focus is generative AI as a new platform for applications development, which he argues will redraw competitive lines in software again, this time around model providers, infrastructure layers, and application developers. For boards trying to read where value will sit in the next stack, that is the live question, and the framework he has spent thirty years sharpening is the one being applied to it. Key speaking topics Platform strategy and ecosystem competition The economics of software businesses Generative AI as a platform layer Digital strategy in winner-take-most markets Innovation and entrepreneurship inside large firms Competing across US and Japanese technology markets Lessons from Bill Gates, Andy Grove, and Steve Jobs Ideal for Boards and executive committees stress-testing platform or ecosystem strategy CSOs and corporate development leaders evaluating how generative AI reshapes competitive position Technology and product leadership at firms moving from product to platform models CEO summits and senior leadership programmes covering digital strategy and software economics Audience outcomes A working framework for deciding when to compete as a product and when to open a platform. A clear read on why some platforms compound and others collapse, with the named cases that prove the pattern. Sharper questions to bring to AI strategy debates, focused on where value accrues across the stack. A comparative view of how leading US and Japanese firms have built and defended platform positions.

Why organisations work with Michael G Jacobides He is the academic most directly associated with ecosystem strategy as a formal discipline. His Strategic Management Journal paper “Towards a Theory of Ecosystems” is one of the most-read articles the journal has published, and is the reference point others build on. He gives leadership teams a working language for a question they keep asking badly. Are we an orchestrator, a complementor, or a component, and what does each role earn under AI. His policy work gives the room a regulatory lens most strategy speakers cannot offer. He served as Chief Expert Advisor on the Digital Economy to the Hellenic Competition Commission and contributes to the World Economic Forum’s AI Governance Alliance. He has been ranked on the Thinkers50 list of the world’s top 50 management thinkers in four consecutive cycles since 2019, which is the credential boards recognise without needing to be briefed. His advisory base, BCG Henderson Institute and Evolution Ltd, keeps the content tested against live corporate decisions rather than against the conference circuit. Biography highlights Sir Donald Gordon Professor of Entrepreneurship and Innovation and Professor of Strategy, London Business School. Thinkers50 ranked management thinker in 2019, 2021, 2023 and 2025; Strategy Award shortlist, 2019. Co-Editor, Industrial and Corporate Change. Author of “Towards a Theory of Ecosystems” (Strategic Management Journal) and “How to Compete When Industries Digitize and Collide” (California Management Review, article-of-the-year). Academic Advisor to the BCG Henderson Institute; Lead Advisor of Evolution Ltd; contributor to the World Economic Forum’s AI Governance Alliance. Former Chief Expert Advisor on the Digital Economy, Hellenic Competition Commission. Visiting Scholar, Federal Reserve Bank of New York. Regular contributor to Harvard Business Review, MIT Sloan Management Review, Financial Times and Forbes; commentator for BBC and CNN. Biography The boundary between industries is no longer the boundary between competitors. A bank now competes with a phone, a car company with a software platform, a retailer with an ad network. Jacobides has spent two decades building the academic framework that explains this, and turning it into language strategy teams can use. His paper “Towards a Theory of Ecosystems” in the Strategic Management Journal is the reference point most other ecosystem writing now builds on. The follow-up in California Management Review, on competing as industries digitise and collide, won the journal’s article-of-the-year and is widely used inside corporate strategy functions. The work is academic in origin and operational in use. That dual register is the reason boards book him. He holds the Sir Donald Gordon Chair at London Business School, co-edits Industrial and Corporate Change, and has been ranked on the Thinkers50 list of the world’s top management thinkers across four cycles. He also advises the BCG Henderson Institute, leads the advisory boutique Evolution Ltd, and contributes to the World Economic Forum’s AI Governance Alliance. His former role as Chief Expert Advisor on the Digital Economy to the Hellenic Competition Commission means he reads platform and AI regulation as a participant, not a spectator. What a senior buyer gets in the room is a strategist who can take an executive team from “AI is reshaping our industry” to a specific decision about where in the new value architecture the firm should sit, what it should orchestrate, what it should cede, and what regulators will let it own. Key speaking topics Ecosystem strategy and value migration Generative AI and competitive advantage Digital platforms and industry convergence Orchestrator, complementor and component positioning AI governance and competition policy Business model reinvention under digital disruption Boardroom strategy in technology-driven industries Ideal for Boards and group executive committees redrawing strategy as AI and platforms reshape their industry Chief Strategy Officers, Chief Digital Officers and Heads of Corporate Development assessing ecosystem positioning Banking, telecommunications, FMCG, healthcare and industrial leadership teams facing convergence pressure Private equity and investor audiences pricing platform exposure and ecosystem risk Audience outcomes A working vocabulary for ecosystem roles: orchestrator, complementor, component, and what each earns A clearer view of where AI shifts value inside the audience’s specific industry, not in general A framework for testing current strategy against the way industry boundaries are actually moving Sharper questions for the next board strategy session on platform exposure and regulatory risk A read on how competition policy and AI governance will constrain the playing field

Why organisations work with Michael Grade He has run three of the most scrutinised cultural institutions in Britain and turned each one around under public, political, and shareholder pressure. Few business leaders have a comparable record of operating in the spotlight. He brings the rare combination of operator and regulator. Having sat on both sides of the table at the BBC, Channel 4, ITV, and Ofcom, he can talk credibly to a board about how regulators actually think. He is a working authority on talent-led businesses. Grade built his career around commissioning, retaining, and managing creative talent at LWT, Channel 4, and ITV, and that perspective transfers directly to professional services and knowledge-economy firms. He sits in the House of Lords as Baron Grade of Yarmouth and chairs Ofcom, giving him a current view of the regulatory pressures shaping media, technology, and competition policy in the UK. He is a recognised figure of the Royal Television Society, a Fellow since 1991, and one of the most quoted commentators on the British broadcasting industry across four decades. Biography highlights Chairman of Ofcom, the UK communications regulator, since May 2022. Executive Chairman of ITV plc, 2007 to 2009, brought in to restructure the company through the financial crisis. Chairman of the BBC Board of Governors, 2004 to 2006, appointed in the aftermath of the Hutton Report. Chief Executive of Channel 4, 1988 to 1997, where he commissioned and acquired hits including Friends, Frasier, and ER. Controller of BBC One, 1984 to 1986, and Director of Programmes at London Weekend Television before that. Non-executive Chairman of Pinewood Shepperton Film Studios from 2000 to 2016, and Chairman of Camelot Group from 2002 to 2004. Created Baron Grade of Yarmouth in 2011, appointed CBE in 1998, and Fellow of the Royal Television Society since 1991. Author of the 1999 autobiography “It Seemed Like a Good Idea at the Time” (Macmillan). Biography The BBC was bruised, ITV was losing money in a recession, and Channel 4 was a young challenger looking for a commercial identity. At different points across forty years, Michael Grade was asked to fix each one. He is the only person to have run all three of Britain’s major public-service broadcasters and then ended up chairing their regulator, Ofcom. His operating record is specific. As Chief Executive of Channel 4 from 1988 to 1997, he gave the channel a commercial spine while protecting its public-service brief, acquiring Friends, Frasier, and ER and building the schedule that defined its 1990s identity. As Chairman of the BBC from 2004, he steadied an organisation under political fire after the Hutton Report. As Executive Chairman of ITV from 2007, he restructured the company through the financial crisis. The thread is the same: large, scrutinised, talent-driven organisations under pressure to perform commercially without losing legitimacy. That tension, between brand, regulator, shareholder, and creative workforce, is now the standard operating environment for many sectors beyond media. Grade has lived inside it for four decades. He sits in the House of Lords as Baron Grade of Yarmouth, was appointed CBE in 1998, became a Fellow of the Royal Television Society in 1991, and chairs Ofcom on a four-year term running to April 2026. His autobiography, “It Seemed Like a Good Idea at the Time,” was published by Macmillan in 1999. Key speaking topics Leadership of large institutions under public scrutiny Managing talent-driven businesses Media, broadcasting, and the regulatory landscape Crisis leadership and corporate restructuring The future of British public-service broadcasting Boardroom strategy in regulated industries Ideal for Chairs and CEOs of regulated, brand-sensitive businesses (financial services, media, telecoms, utilities) Boards facing reputational, political, or regulatory pressure Leadership audiences in talent-led professional services firms Audience outcomes A working frame for leading organisations whose performance is judged in public, not only on the P&L. A practitioner’s view of how regulators read a company, from someone who now sits in that chair. Concrete lessons from three of the most-watched corporate turnarounds in British media. A clear-eyed account of how to manage talent-driven cultures without losing commercial discipline.

Why organisations work with Michael Lyon He has mentored more than 100 ventures through the Creative Destruction Lab since 2018, currently anchored in the Oceans stream at the Atlantic site. That is a working accelerator practice, not a retired one. He was Vice President and General Counsel of Space Adventures during the first private spaceflights to the International Space Station (Tito, Shuttleworth). When he talks about commercialising frontier technology, he is describing a market he helped invent. He served as Special Assistant to FDIC Chairman L. William Seidman during the Savings and Loan crisis and as an Assistant Director for Resolutions at the RTC. Few startup mentors have run a federal crisis at that level. His book Accelerating Startups: Lessons From Mentors, foreword by Professor Ajay Agrawal of the Rotman School and contributions including Professor Philip Kotler, gives boards and accelerator programmes a published reference point for what he teaches. He works comfortably in the Gulf Cooperation Council region and Asia, and has done business in more than 100 countries, which makes him useful for venture programmes thinking about international expansion from day one. Biography highlights Founder and CEO of Lyon Capital Services; mentor at the Creative Destruction Lab. Former Vice President and General Counsel, Space Adventures; leadership roles at Zero Gravity Corporation. Special Assistant to the Chairman of the FDIC and Resolution Trust Corporation during the Savings and Loan crisis; Assistant Director for Resolutions at the RTC. Former General Counsel and Director of Business Development at J.E. Robert Company; former attorney at Covington and Burling. Co-founder of Xtronaut Enterprises with the leader of the NASA OSIRIS-REx mission. Author of Accelerating Startups: Lessons From Mentors (foreword by Professor Ajay Agrawal, Rotman School of Management). J.D. cum laude, Harvard Law School; B.A. summa cum laude, Brandeis University; attended London School of Economics. Biography The hardest part of building a serious venture is not the idea. It is the cluster of decisions a founder makes about regulation, capital, geography, and timing in the first three years, almost always with too little information. That is the gap that Michael Lyon has spent two decades closing for founders, first inside the companies and now from the mentor’s seat at the Creative Destruction Lab. His commercial track record is in the part of the economy where regulation, capital intensity, and frontier technology meet. As Vice President and General Counsel of Space Adventures he helped organise the first private spaceflights to the International Space Station, the Tito and Shuttleworth missions. He held leadership roles at Zero Gravity Corporation and co-founded Xtronaut Enterprises with the lead scientist of NASA’s OSIRIS-REx mission. Before the space sector he was Special Assistant to the Chairman of the FDIC during the Savings and Loan crisis and an Assistant Director for Resolutions at the Resolution Trust Corporation, working on failed thrifts of more than 500 million dollars in assets. He has also been General Counsel and Director of Business Development at the J.E. Robert Company and an attorney at Covington and Burling. The legal training is from Harvard, cum laude. Since 2018 he has mentored more than 100 ventures at the Creative Destruction Lab across the space, ocean, and emerging technology streams. His book Accelerating Startups: Lessons From Mentors carries a foreword by Professor Ajay Agrawal of the Rotman School of Management, who founded CDL, and a contribution from Professor Philip Kotler. It is the most direct expression of what a buyer is hiring when they put him in front of founders or a corporate innovation team. Key speaking topics Commercialising frontier technology in regulated markets Mentorship and founder decision-making inside accelerator programmes The commercial space sector and lessons from the first private orbital flights International market entry, with a focus on the Gulf and Asia Crisis resolution lessons from the Savings and Loan era Corporate innovation, intrapreneurship, and venture building Ideal for Founders and CEOs of early-stage ventures in space, ocean, and other regulated frontier sectors. Corporate innovation, R&D, and venture-building teams setting up accelerator or incubator programmes. Investors, family offices, and government innovation funds backing technology commercialisation. Universities, accelerators, and policy bodies running founder education at scale. Audience outcomes A working playbook for how founders extract real value from accelerators, incubators, and government innovation programmes. A grounded view of how commercial space and ocean ventures actually get built when regulation, capital, and timing are all moving at once. Lessons from the inside of a federal financial crisis applied to how founders and boards should think about risk and resolution today. Specific guidance on entering Gulf and Asian markets without burning the first eighteen months on the wrong structure.

Why organisations work with Michael Raynor He has built a quantitative case, across more than 25,000 companies and forty-five years of data, for what actually separates exceptional performers from the rest. Boards get an evidence base, not an opinion. His Strategy Paradox framework gives leadership teams a way to commit hard to a chosen direction while building real options against the futures that strategy could not foresee. He is one of the few strategy thinkers to have co-authored disruption theory’s primary sequel with Clayton Christensen and to have stress-tested it experimentally with Intel’s new venture group and MBA cohorts. The work is field-validated, not theoretical. Two decades of Deloitte client work in telecoms, pharma, medical devices, energy and media means the frameworks land in operational language, not academic abstraction. Biography highlights Author of The Strategy Paradox, named one of BusinessWeek’s 10 Best Business Books of 2007 and a strategy+business top-five strategy pick. Co-author with Clayton M. Christensen of The Innovator’s Solution, a New York Times and Wall Street Journal bestseller. Co-author with Mumtaz Ahmed of The Three Rules: How Exceptional Companies Think, based on a five-year study of more than 25,000 US-listed companies. Sole author of The Innovator’s Manifesto: Deliberate Disruption for Transformational Growth, applying disruption theory to controlled experiments at Intel and across MBA programmes including Harvard. Doctorate from Harvard Business School, recognised with the Dively Award for research excellence; MBA with distinction from Ivey Business School. Associate Professor (Strategy) at Ivey Business School; long-tenured Deloitte advisor, including fifteen years as a Managing Director. Biography Most strategy is built on forecasts that turn out to be wrong. The interesting question is not whether forecasts will fail, but what a leadership team should do about that fact when it has to commit capital, talent and reputation to a single direction. This is the territory Michael Raynor has worked for over three decades, in research, in the boardroom and in print. Raynor’s first major contribution was The Strategy Paradox, which argued that the same commitments that produce extraordinary success also produce catastrophic failure, and that managing strategic risk requires building real options into the corporate structure itself. The book was named one of BusinessWeek’s 10 Best Business Books of 2007 and a strategy+business top-five strategy pick. With Clayton Christensen he co-authored The Innovator’s Solution, a New York Times and Wall Street Journal bestseller and the principal sequel to The Innovator’s Dilemma. The work that followed put the frameworks under empirical pressure. The Innovator’s Manifesto reported controlled experiments at Intel’s New Business Initiatives group and replications with 300+ MBA students at Harvard and elsewhere, showing measurable improvement in predictive accuracy when disruption theory was applied as a decision rule. The Three Rules, written with Mumtaz Ahmed, analysed more than 25,000 US-listed companies from 1966 to 2010 and identified 344 exceptional performers, distilling their behaviour to two priorities: better before cheaper, revenue before cost. This is what brings Raynor into board conversations. He arrives with a doctorate from Harvard Business School (Dively Award for research excellence), an MBA with distinction from Ivey, more than two decades of Deloitte client work across pharma, telecoms, medical devices, energy and media, and a current Associate Professorship in Strategy at Ivey. The frameworks are tested, the language is direct, and the argument is consistently the same: serious organisations need a defensible answer to the question of how they will commit, and to what. Key speaking topics Corporate strategy under uncertainty Strategic commitment and real options Disruptive innovation and growth Drivers of sustained superior corporate performance Innovation portfolio decisions Strategy execution at the board level Ideal for Boards and CEOs setting multi-year strategic direction in industries where forecasts are unreliable Chief Strategy Officers and corporate development leaders sizing innovation portfolios and capital commitments Executive leadership teams in pharma, telecoms, energy, medical devices and media wrestling with disruption risk Audience outcomes A direct argument for why strategic commitment is the source of risk, not its solution, and what that implies for the next planning cycle. The Better-before-Cheaper, Revenue-before-Cost decision rule as a working benchmark for everyday operating choices. A structured way to separate strategic uncertainty from operational uncertainty, and to push each to the right level of the organisation. An empirically grounded view of what 344 exceptional companies did differently over four decades, and how to test their behaviour against the audience’s own.

Why organisations work with Michael Spence Few people in the world can translate frontier economic theory into language a board can act on. His 1973 paper on signalling is foundational to information economics; he brings the same rigour to current questions about growth and capital allocation. He chaired the Commission on Growth and Development from 2006 to 2010. Its Growth Report directly shaped how the World Bank and major development institutions approach long-term growth strategy. That policy depth is in the room when he speaks. As Chairman of the GA Global Growth Institute at General Atlantic, he is one of very few academic economists actively engaged in live capital allocation decisions. Boards get a perspective that has been pressure-tested against real investment choices. His analysis of China, India, and the developing world draws on direct engagement, including a co-chair role at the Asia Global Institute in Hong Kong. His 2023 book Permacrisis, written with Gordon Brown and Mohamed El-Erian, gives organisations a current, public-facing argument about cascading global risks and the policy choices that could break the cycle. Biography highlights 2001 Nobel Memorial Prize in Economic Sciences, shared with George Akerlof and Joseph Stiglitz, for work on markets with asymmetric information. John Bates Clark Medal (1981) from the American Economic Association. William R. Berkley Professor in Economics and Business at NYU Stern; Dean Emeritus of Stanford Graduate School of Business; former Dean of Harvard’s Faculty of Arts and Sciences. Chaired the Commission on Growth and Development (2006 to 2010), the independent international body whose Growth Report shaped how the World Bank and IMF approach development strategy. Senior Advisor to General Atlantic and Chairman of the GA Global Growth Institute; Senior Fellow at the Hoover Institution; Distinguished Visiting Fellow at the Council on Foreign Relations. Co-author of Permacrisis (Simon & Schuster, 2023, with Gordon Brown and Mohamed El-Erian) and author of The Next Convergence (Farrar, Straus and Giroux, 2011); long-standing Project Syndicate columnist. Biography In 2001 the Nobel committee recognised a 1973 paper. Michael Spence’s work on signalling reshaped how economists think about markets where buyers and sellers do not have the same information. That is most of the markets corporate strategists care about. From 2006 to 2010, Spence chaired the Commission on Growth and Development. The Growth Report it produced is still cited inside the World Bank, the IMF, and finance ministries across the developing world. It remains a touchstone for how senior policymakers approach long-term growth strategy in developing economies. His current focus sits at the meeting point of macroeconomics and capital allocation. As Chairman of the GA Global Growth Institute at General Atlantic, he sits inside one of the world’s largest growth equity firms. He helps the firm think through how technology and geopolitics now shape where capital can productively flow. His 2023 book Permacrisis, written with Gordon Brown and Mohamed El-Erian, took the same argument to a wider audience. His Project Syndicate column, running since 2008, lands on the desks of senior policymakers and institutional investors. Recent essays have covered single points of failure in global supply chains, AI adoption in emerging markets, and why open markets often fail to produce homegrown tech champions outside the US and China. Key speaking topics Global economic growth and structural change Information economics and decision-making under uncertainty Emerging markets and the rise of Asia Capital allocation in a fragmented global economy Trade, supply chains, and geopolitical risk Technology, AI, and the future of productivity Climate, energy transition, and sustainable growth Ideal for CEOs, Group Strategy Officers, and CFOs setting capital allocation across global markets Boards and non-executive directors with multi-region exposure Ministers of finance and economy, central bankers, and senior policymakers in international institutions Institutional investors, asset managers, and growth equity teams setting long-horizon allocations Audience outcomes A sharper internal articulation of what has actually changed about growth, inflation, and trade since 2008. A working sense of how emerging markets and Asia are actually growing, drawing on direct engagement with policymakers and capital markets in those regions. A grounded view of where AI and the green transition will and will not reshape productivity at country and sector level. A current reading of the cascading risks set out in Permacrisis, including the policy choices that could break the cycle.