Futuro do Trabalho speakers
Vozes que moldam como as organizações se adaptam à automação, modelos híbridos e novas expectativas de trabalho
Speakers Associates represents 224 speakers on Futuro do Trabalho, including Zavier Coyne, Thimon de Jong, Rahaf Harfoush, Nilofer Merchant, Russell Beck, Jeremy Blain, Katja Schipperheijn, Graeme Codrington, Lauren Ducrey e Kayleigh Fazan.
Most large organisations no longer compete on capital, scale or process. They compete on whether they can attract scarce talent, generate ideas competitors cannot copy, and build an identity customers actively choose. The strategic question on the table is not how to be more efficient. It is how to be different in a way that pays.
Hybrid working has hardened into a structural problem rather than a temporary arrangement. Leaders are being asked to hold productivity, culture and connection together while their people work in places, patterns and rhythms the old office was never built for. The instinct to issue mandates rarely survives contact with the workforce, and the cost of getting it wrong shows up in attrition, engagement and trust.
AI is raising the floor for every company at once. The same models, the same speed, the same outputs are now available to every competitor in a category. The danger is no longer falling behind on adoption. It is spending heavily to arrive at the same place as everyone else, faster but indistinguishable.
AI investment is running ahead of any defensible view of what the workforce, the operating model, or the regulatory environment will actually look like in five years. Most boards are committing capital to technology decisions without a method for thinking systematically about the futures those decisions produce. Foresight is treated as a creative exercise, not a discipline.
Trust in institutions has collapsed faster than the institutions have noticed. The audiences a business needs to reach next, employees, customers and graduates under thirty, do not get their information where leadership thinks they do. The gap between what an organisation says about itself and what younger audiences actually believe about it is now a strategic exposure, not a communications footnote.
Most senior leaders inherit organisations that talk fluently about culture and inclusion and deliver very little of either. The board wants growth, the workforce wants meaning, and the gap between the two has widened since the pandemic. Leaders need someone who has closed that gap inside a FTSE-scale business, with the numbers to prove it.
The more an organisation automates, the more it depends on the one thing models cannot do: catch the risk that does not fit the data. Every serious failure starts as a small anomaly a team talks itself out of, long before it reaches a dashboard. The advantage now belongs to whoever sees the fault line while it is still just a detail that does not fit.
AI now makes decisions that once belonged to people, and it is absorbing more of the work. Leaders still have to keep human judgement and accountability in place while that happens. Most operating models were built for stability, and offer no map for the ground between what worked before and what comes next.
Automation is absorbing the parts of a job that are easy to specify. It leaves behind judgement and the ability to make another person feel properly dealt with. Most organisations treat those as personality traits, so nobody is accountable for developing them.
Most organisations treat disability inclusion as a compliance line item or a brand campaign, then wonder why their hiring numbers do not move. The talent exists. The systems for sourcing, onboarding, and retaining Disabled professionals do not. Closing that gap is now a workforce strategy question with a measurable economic answer, not a values statement.
Most executive teams are not actually teams. They are a set of senior individuals reporting to the same person, accountable upward, rarely to each other. When the operating environment moves faster than the org chart, that structure cracks: decisions stall, silos harden, accountability blurs. The unresolved question for the CEO is how to make peers genuinely answerable to peers without burning the hierarchy that holds the organisation together.
Engagement surveys keep rising in cost and falling in usefulness. Leaders sense the gap between what well-being programmes promise and what employees actually need, but the data they collect treats workforces as one population with one hierarchy of needs. The result is well-being spend that does not move retention, performance, or the lived experience of work.