Inteligência Artificial e IA Generativa
Oradores que descodificam o impacto real da inteligência artificial em indústrias, força de trabalho e vantagem competitiva
Speakers Associates represents 355 speakers on Inteligência Artificial e IA Generativa, including Kemal Apaydin, Olivier Sibony, Rahaf Harfoush, Purna Virji, Itai Green, Limor Ziv, Tom Goodwin, Daniel Trabucchi & Tommaso Buganza, Katja Schipperheijn e Diana Verde Nieto.
Most organisations can name the technologies disrupting their sector. Few have leadership frameworks capable of responding at the speed those technologies actually move. The gap is not strategic awareness – it is the absence of a decision-making model built for exponential change rather than incremental adjustment. Organisations that cannot distinguish truly disruptive technologies from merely revolutionary ones will continue making that call by instinct – and that instinct was calibrated for a slower world.
Most boards are setting AI strategy from briefings that are already out of date. The pace of frontier development now exceeds the speed at which incumbent organisations can absorb it. Telling which shifts genuinely change the operating model from those that do not has become a core test of senior leadership.
Most technology products fail not because the technology stops working, but because people won’t use them. Organisations pour investment into building capability and almost nothing into understanding adoption. The psychology of why users reject genuinely useful innovations is a problem most corporate innovation teams are not equipped to see – let alone solve.
Boards know AI will reshape their operating model. They do not yet know how to make defensible decisions about deployment, workforce displacement and public legitimacy at the same time. The leaders who launched the current AI systems are now the ones warning about where they lead, and the gap between corporate ambition and public trust is widening faster than governance can close it.
Most leadership teams now have an AI strategy on paper and very little operating conviction behind it. The question senior executives are actually asking is narrower and harder: which emerging technologies will compound into advantage, which will absorb capital and produce nothing, and how do you tell the difference early. Few people have lived both sides of that question, building a category from scratch and then placing hundreds of bets on what comes next.
Most strategy fails at the point of execution. The board signs off on a commitment, the operating model does not change, and what people actually do at the frontline drifts back to whatever it was before. For luxury and consumer brands, where trust is the asset, the gap between board intent and frontline reality is where commercial value and reputational credibility are both lost.
Most organisations have committed to an AI strategy. Very few have built the governance architecture to make that strategy accountable at scale. The gap between an approved AI roadmap and actual enterprise-wide adoption is where initiatives stall, risk accumulates, and boards are left approving decisions they cannot yet evaluate. Closing that gap requires a different kind of expertise – one built inside organisations, not just around them.
Most boards now own an AI strategy on paper. Very few can describe the governance, the deployment route, or the human-machine boundary their organisation will actually operate against once the pilots end. The harder question is not whether to invest, but how to make defensible decisions about autonomy, accountability, and workforce design when the technology is moving faster than the policy around it.
Most enterprises have bought into generative AI in principle and stalled in practice. Pilots multiply, demos impress, but very few make the jump to operating on proprietary data inside real workflows. The hard question for boards is no longer whether to adopt AI, but how to make it useful at scale without losing control of accessibility, governance and the workforce alongside it.
Generative AI has moved faster than most operating models can absorb. Boards approve pilots, then stall on how to make the technology work inside real processes, real teams and real customer experiences. The gap between technology curiosity and operating capability is where transformation programmes lose momentum.
Most organisations have run AI pilots. Few have moved beyond them. The gap is not technological – it is organisational. Building the internal structures, teams, and decision-making capacity to deploy AI at scale is the challenge most leadership teams have not yet solved. Without a systematic approach, AI investments accumulate without compounding.
Most boards are now expected to take a public position on AI and immersive technology before the rules that will govern them exist. They are making capital decisions on cities, infrastructure and customer environments under standards that are still being drafted. Knowing who is writing those standards, and how to align to them early, has become a leadership question, not a technical one.