Behavioural Economics speakers

Why organisations work with Rashmi Airan She has lived the failure she now teaches against. A Columbia-trained lawyer who went to federal prison for fraud tied to the housing crisis is a different category of voice on judgement under pressure than a consultant or compliance trainer. Her Clarity Loop gives leadership teams a four-question, sixty-second discipline they can actually run inside a real decision, not a values poster they nod at and forget. She names the specific mechanisms that erode judgement, rationalisation, normalisation, silence, group pressure, and urgency, from the inside, because they are the ones that took down her own career. Her work connects judgement, resilience, and mental health, which makes her relevant to leaders under sustained strain rather than only to the compliance function. Biography highlights Columbia Law School graduate, with honours; undergraduate degree from UNC-Chapel Hill; former Wall Street investment banker. Served six months in federal prison for fraud tied to the US housing crisis, after a conspiracy conviction as a closing attorney. Creator of the Clarity Loop, a four-question decision framework, and the RISE Through It® process for recovering judgement after setback. Author of ALL RISE: A Lawyer’s Evolution from Prison to Purpose, endorsed by Marshall Goldsmith. TEDx speaker, Against the Slippery Slope (TEDxGreenville), on ethical blind spots and decision-making under pressure. Has delivered keynotes for leaders at Deloitte, Coca-Cola, Merck, Comcast, Cardinal Health, and Medtronic. Media appearances on ABC, PBS, The Washington Post, and The Wall Street Journal; board director, Overtown Youth Center and Alonzo Mourning Foundation. Biography Most damaging decisions in business are not made by reckless people. They are made by capable, experienced leaders under pressure, one reasonable-seeming compromise at a time. Rashmi Airan knows the pattern from the inside. A Columbia Law School graduate and former Wall Street investment banker, she built a successful legal career before a conspiracy conviction tied to the housing crisis sent her to federal prison. That collapse became the subject of her work rather than a footnote to it. For more than a decade she has studied how speed, incentives, and the stories leaders tell themselves quietly bend judgement, and how to interrupt that drift before it hardens into damage. Her central idea is that integrity needs infrastructure: strong values are necessary but not sufficient under real pressure. The practical answer she teaches is the Clarity Loop, a four-question pause that takes about sixty seconds and forces a leader to name the pressure, examine their incentives, find the blind spot, and check the decision before acting. Her longer RISE Through It® process, Reframe, Identify, Surrender, Evolve, addresses the harder climb back after a setback. She has brought both to leadership teams at Deloitte, Coca-Cola, Merck, Comcast, Cardinal Health, and Medtronic. She is the author of ALL RISE: A Lawyer’s Evolution from Prison to Purpose, and her story has been covered by ABC, PBS, The Washington Post, and The Wall Street Journal. She serves on the board of the Overtown Youth Center and the Alonzo Mourning Foundation and is an ambassador for The Key Clubhouse, work rooted in mental health and second-chance opportunity, the ground she had to rebuild on herself. Key speaking topics Decision-making under pressure Values-based leadership Resilience after professional setback Decision drift and the conditions for ethical lapse Behavioural science and judgement Mental health and senior leadership Risk awareness for boards and executive teams Ideal for Boards, general counsel, and compliance leadership setting the ethical operating standard for the organisation. Partner groups in law, accounting, banking, and professional services where individual judgement carries firm-wide risk. Senior leadership development programmes inside Fortune-scale companies focused on decision quality and resilience. Women’s leadership forums and emerging-leader cohorts where authority, voice, and self-knowledge are central. Audience outcomes A four-question method, the Clarity Loop, they can run inside a real decision before they act. The vocabulary to name decision drift as it happens in their teams, rather than after the damage. A more honest account of how pressure, incentives, and culture combine to bend capable people’s judgement. Permission to treat mental health, fear, and self-doubt as leadership issues rather than private weakness. A first-person reference point that leaders carry back into their own teams when the pressure starts to rise.

Why organisations work with Richard Shotton Translates academic behavioural science into specific marketing moves, tested against named consumer brands including Google, Mondelez, BrewDog, Barclays and Sky through his consultancy Astroten. Runs original field experiments rather than recycling textbook biases, giving senior marketers fresh evidence on questions like pricing, costly signalling and admitting weakness. Author of two best-selling behavioural science books, with The Choice Factory translated into 15 languages and named Best Sales and Marketing Book at the 2019 Business Book Awards. Speaks the language of working marketers, not academics, after starting his career as a media planner on Coca-Cola, Lexus and comparethemarket before turning to behavioural science. Biography highlights Founder of Astroten, a behavioural science consultancy advising Google, Facebook, Mondelez, BrewDog, Barclays, Sky and Santander. Author of The Choice Factory (Harriman House, 2018), available in 15 languages. Winner, Best Sales and Marketing Book, 2019 Business Book Awards; voted #1 in the BBH World Cup of Advertising Books, 2018. Author of The Illusion of Choice (Harriman House, 2023) and co-author of Hacking the Human Mind (2025). Behavioural science columnist for Marketing Week; published in Campaign, The Drum, Admap and The Independent. BA in Geography, University of Oxford; MSc in Development Studies, SOAS University of London. Biography Most marketing budgets are still allocated on what customers say they prefer. The behavioural science evidence is now overwhelming that what people say and what they actually buy are different things, and that the gap is exploitable. This is the territory Richard Shotton has spent two decades mapping. He started in the industry as a media planner on Coca-Cola, Lexus and comparethemarket, before specialising in behavioural science. In 2018, he founded Astroten, a consultancy that has since worked with Google, Facebook, Mondelez, BrewDog, Barclays, Sky and Santander on questions of pricing, advertising and customer acquisition. His first book, The Choice Factory, set out 25 cognitive biases with concrete examples for marketers. It was named Best Sales and Marketing Book at the 2019 Business Book Awards, voted #1 in the BBH World Cup of Advertising Books, and is now published in 15 languages. The Illusion of Choice followed in 2023, with Hacking the Human Mind co-authored in 2025. What sets his work apart is the mix of sources. Alongside academic studies, he runs original field experiments, then writes them up for Marketing Week, Campaign, The Drum and Admap. The result is a body of work that gives commercial leaders evidence they can act on, not theory they have to translate. Key speaking topics Behavioural economics in marketing Cognitive biases and consumer choice Pricing and willingness to pay Advertising effectiveness Brand building and distinctiveness Customer habit formation Behavioural field experimentation Ideal for CMOs and marketing directors are making advertising and pricing decisions under tightening budgets. Brand and customer teams in consumer-facing categories are rebuilding their acquisition strategy. Insight, research and strategy leads who want evidence stronger than stated preference. Agency leadership teams responsible for creative and media effectiveness. Audience outcomes A working catalogue of cognitive biases with named examples of how brands have used them commercially. Sharper questioning of stated-preference research and traditional focus group outputs. Specific tactics for pricing presentation, costly signalling, habit formation and category framing. Evidence-led arguments to defend brand investment and creative quality inside the business.

Why organisations work with Robert Cialdini His Seven Principles of Influence – Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, Scarcity, and Unity – are the most widely referenced persuasion framework in business, grounded in peer-reviewed experimental research rather than practitioner observation. No comparable model carries equivalent scientific credibility. Pre-Suasion introduced a counterintuitive and commercially actionable argument: the moment before a message is delivered determines whether it will be received. That gives leaders, negotiators, and commercial teams a lever – the deliberate management of attention and context – that most organisations have never systematically deployed. His research has been applied across contexts from US presidential campaign strategy to national energy conservation policy, demonstrating that the principles are not industry-specific – they describe universal mechanisms of human decision-making. Influence is listed in Fortune’s “75 Smartest Business Books” and CEO Read’s “100 Best Business Books of All Time”; Pre-Suasion was a Financial Times Best Business Book of 2016. The durability of both titles means organisations are reinforcing, not introducing, a framework that their people already partially know – which accelerates adoption. The Society for Personality and Social Psychology has named a prize in his honour – a signal of the field’s verdict on the quality and societal relevance of his research, not merely its commercial reach. Biography highlights Regents’ Professor Emeritus of Psychology and Marketing, Arizona State University; visiting scholar at Stanford Graduate School of Business, Ohio State, and the Annenberg School of Communications Author of Influence: The Psychology of Persuasion (1984) and Pre-Suasion (2016) – combined sales of over seven million copies in more than 44 languages Pre-Suasion was a New York Times and Wall Street Journal bestseller; named a Financial Times Best Business Book of 2016 Elected to the American Academy of Arts and Sciences (2018) and the National Academy of Sciences (2019) Described by Harvard Business Review as “the foremost expert on effective persuasion”; Influence listed in Fortune’s “75 Smartest Business Books” and CEO Read’s “100 Best Business Books of All Time” President and CEO of INFLUENCE AT WORK; holds honorary doctorates from Georgetown University, the University of Social Sciences and Humanities (Wroclaw), and the University of Basel Biography Robert Cialdini’s foundational research did not begin in a laboratory. He spent three years working undercover inside the professions of compliance – car dealerships, fundraising organisations, telemarketing firms – observing how influence actually operates in real commercial settings. That methodology produced Influence: The Psychology of Persuasion, published in 1984. The Six Principles it identified – Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity – became the most applied persuasion framework in business, referenced from sales training programmes to business school curricula to the annual letters of Berkshire Hathaway. More than thirty years later, Cialdini returned with a second argument. Pre-Suasion proposed that the persuasive moment does not begin when a message is delivered – it begins before. The conditions set in the moments prior to communication determine whether an audience is receptive. Changing minds, he argued, requires changing states of mind first. Pre-Suasion became a New York Times and Wall Street Journal bestseller, and a Financial Times Best Business Book of 2016. It also introduced the seventh principle – Unity – based on the finding that shared identity is among the most powerful drivers of influence. The commercial applications are direct and cross-functional. Sales and marketing teams use the principles to structure offers and sequence communications. Leaders apply them to change management and stakeholder alignment. Negotiators use the Pre-Suasion concept to set the conditions before a position is stated. Harvard Business Review has described Cialdini as “the foremost expert on effective persuasion.” Richard Thaler, co-author of Nudge, has said no psychologist’s research has been applied more often or more successfully. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and has held visiting scholar appointments at Stanford’s Graduate School of Business and the Annenberg School of Communications. He has been elected to both the National Academy of Sciences and the American Academy of Arts and Sciences. The Society for Personality and Social Psychology has named a prize in his honour – awarded for research that demonstrates societal relevance through field methods, which is precisely the standard his own work set. Key speaking topics The Seven Principles of Influence Pre-Suasion and the psychology of attention Ethical persuasion in leadership and negotiation Behavioural science in sales and marketing Social proof and organisational decision-making The Unity principle and collaborative alignment Science-based communication strategy Ideal for CMOs, sales directors, and commercial leadership teams seeking evidence-based frameworks for customer and stakeholder communication C-suite and board-level audiences navigating change, alignment, or strategic persuasion challenges Heads of marketing, brand, and communications responsible for message design and audience receptivity Negotiation, procurement, and business development professionals Audience outcomes A working understanding of the Seven Principles of Influence – including Unity – and how each applies in commercial, leadership, and negotiation contexts A clear grasp of the Pre-Suasion concept: how to shape audience receptivity before a message is delivered, and why this is distinct from refining the message itself A framework for distinguishing ethical influence from manipulation – and a practical understanding of why the distinction matters commercially as well as reputationally Specific, research-grounded adjustments to the sequencing, framing, and context of communication that improve persuasive effectiveness Confidence to apply the principles immediately across sales, leadership, and change management settings without requiring institutional change first

Why organisations work with Robert Shiller He provides Nobel-level empirical authority on asset bubbles, housing cycles, and equity valuation, the questions a board faces when deciding whether to commit capital at the top of a cycle. He named the bubbles others missed. Irrational Exuberance warned of the dot-com peak in 2000 and the housing peak before the subprime crisis, both calls now in the public record. He gives leaders the indicators they can actually use, including the S&P/Case-Shiller Home Price Indices and the CAPE ratio, both of which sit inside the standard toolkit of professional investors. His work on Narrative Economics gives boards a structured way to think about how stories move markets and consumer behaviour, which matters when sentiment shifts faster than fundamentals. He is one of the few macroeconomists who built behavioural finance into the mainstream, co-authoring Animal Spirits and Phishing for Phools with George Akerlof. Biography highlights Sterling Professor of Economics at Yale University and Fellow of the International Center for Finance at Yale School of Management. 2013 Nobel laureate in Economic Sciences, shared with Eugene Fama and Lars Peter Hansen. Co-creator of the S&P/Case-Shiller Home Price Indices and the Cyclically Adjusted Price-to-Earnings ratio (CAPE / Shiller PE). Author of Irrational Exuberance, Narrative Economics, Animal Spirits, Phishing for Phools, Finance and the Good Society, and The New Financial Order. Regular Project Syndicate columnist and former New York Times “Economic View” columnist. Narrative Economics named a Financial Times Best Book of 2019. Biography Asset prices have a habit of detaching from fundamentals long before anyone calls it a bubble. The challenge for boards and investors is recognising the moment, separating durable conviction from collective story, and acting on it. That problem has defined Robert Shiller’s working life as an empirical economist. Shiller is Sterling Professor of Economics at Yale and a Fellow at the Yale School of Management International Center for Finance. The 2013 Nobel Memorial Prize in Economic Sciences, shared with Eugene Fama and Lars Peter Hansen, recognised his empirical analysis of asset prices, including the work showing that stock prices move far more than dividends justify. The implication for capital markets has shaped a generation of valuation thinking. His infrastructure sits inside the toolkit of serious investors. The S&P/Case-Shiller Home Price Indices, developed with Karl Case, became the reference series for US housing and the basis for CME futures. The Cyclically Adjusted Price-to-Earnings ratio, built with John Campbell, gave equity investors a long-cycle valuation lens. Irrational Exuberance, first published in 2000, named the dot-com peak in real time and was updated to identify the housing bubble before the subprime crisis. The later work moved into territory most macroeconomists avoid. Animal Spirits and Phishing for Phools, both with George Akerlof, brought behavioural and psychological forces into mainstream macro. Narrative Economics, a Financial Times Best Book of 2019, made the case that the stories people tell each other about money and markets shape outcomes as much as the numbers do. For senior leaders, that is the practical question: which narratives are moving capital right now, and which ones are about to break. Key speaking topics Asset prices and market valuation Housing markets and price cycles Behavioural finance Narrative economics Bubbles and financial volatility Macroeconomic risk and forecasting Innovation in finance and risk management Ideal for Boards and investment committees making capital allocation decisions under cycle and valuation uncertainty CFOs, CIOs, and treasury leaders in banks, asset managers, and insurers Senior policymakers, central bank audiences, and regulators working on financial stability Real estate, mortgage, and housing finance leadership Audience outcomes A clearer read on where current asset prices sit relative to long-cycle valuation benchmarks like CAPE A working understanding of how narrative and sentiment translate into measurable market behaviour A sharper framework for spotting bubble dynamics before they reverse Behavioural finance applied to specific decisions on housing, equities, and credit Direct exposure to the empirical evidence behind Nobel-recognised work on asset pricing

Why organisations work with Roger Dooley A 20-year published track record applying neuromarketing to commercial problems, not a recent rebrand into the topic. Friction gives commercial leaders a single operational lens for finding the small frictions that quietly suppress revenue, conversion, and loyalty. Brainfluence translates academic behavioural research into 100 specific tactics marketing and CX teams can deploy, which is why the book has been translated into eleven languages. The Persuasion Engine (Wiley, 2026) gives buyers a published account of how AI is moving neuromarketing tools out of Fortune 500 research budgets and into reach of ordinary commercial teams, a shift most CX functions have not yet built a working view of. Forbes column and 400-plus episodes of the Brainfluence podcast keep him in active dialogue with the field’s leading researchers, from Robert Cialdini to Dan Ariely. Biography highlights Author of Brainfluence (Wiley, 2011), translated into eleven languages. Author of Friction (McGraw Hill, 2019), named a Top 3 Management Book and Best Business Book of 2019 by PwC’s strategy+business. Author of The Persuasion Engine (Wiley, 2026), on AI applied to behavioural science and neuromarketing. Forbes contributor on neuromarketing, customer experience and behavioural science. Host of the Brainfluence podcast, with guests including Robert Cialdini, Dan Ariely, Dan Pink, Tom Peters, Rory Sutherland, Nir Eyal and BJ Fogg. Named a Top 50 Global Thought Leader and Influencer on Customer Loyalty by Thinkers360. Biography Most marketing plans assume customers behave rationally. They do not. The gap between what a brand believes its customers are doing and what their brains are actually doing is where Roger Dooley has built his work for two decades. His 2019 book Friction (McGraw Hill) argues that the small unnecessary frictions inside a buying journey, an employee process, or a product experience are usually more powerful than the bigger strategic levers leaders prefer to discuss. PwC’s strategy+business named it a Top 3 Management Book and Best Business Book of 2019. The earlier Brainfluence (Wiley, 2011) compresses academic behavioural research into 100 marketing-grade tactics, and has been translated into eleven languages. That commercial frame is what separates Dooley from purely academic behavioural-economics voices. The Neuromarketing blog he started in 2005, his Forbes column, and 400-plus episodes of the Brainfluence podcast keep him in continuous dialogue with Robert Cialdini, Dan Ariely, Rory Sutherland, BJ Fogg and Nir Eyal, then translated for marketing, CX, and growth teams who need to ship decisions on Monday. The Persuasion Engine (Wiley, 2026) turns to AI: how language models and behavioural analytics are pushing tools once held inside Fortune 500 research budgets into the hands of much smaller commercial teams, and the governance and customer-trust questions that follow. Key speaking topics Neuromarketing and consumer neuroscience Friction in customer experience and operations Behavioural economics applied to marketing and sales AI-enabled behavioural science and persuasion Customer loyalty and brand trust Persuasion and decision architecture Ideal for CMOs and marketing leadership teams redesigning customer journeys Heads of customer experience and digital product leaders working on conversion and retention Sales leaders rebuilding playbooks around buyer psychology Growth and innovation teams testing AI-enabled behavioural tools Audience outcomes A working definition of where friction is suppressing revenue inside their own customer and employee journeys A vocabulary of behavioural mechanisms drawn from named research, not generic persuasion tropes A current read on how AI is changing the cost and access economics of behavioural research Specific, testable changes to marketing, sales or CX practice they can run inside their teams

Why organisations work with Roger Myerson He is one of three living architects of mechanism design, the field that won the 2007 Nobel Memorial Prize in Economic Sciences and now underpins serious thinking on auction design, procurement, regulation and incentive contracts. His revelation principle and revenue-equivalence results are not abstractions for a senior team setting bid rules, supplier contracts or commission structures. They tell you when an incentive system can be made truth-telling at all, and when no rule will work without changing the information environment. He occupies the David L. Pearson Distinguished Service Professorship in Global Conflict Studies at Chicago, which means his second body of work, on political leadership, federalism and post-conflict state-building, is directly relevant to boards exposed to weak-institution markets. His textbook Game Theory: Analysis of Conflict has trained a generation of economists, regulators and strategists, which makes him unusually effective with audiences who already speak some of the language and want the original source rather than a popularisation. Past president of both the Econometric Society and the Game Theory Society, member of the National Academy of Sciences, the American Academy of Arts and Sciences and the Council on Foreign Relations: a level of peer recognition that travels into board rooms and policy settings without further explanation. Biography highlights Nobel Memorial Prize in Economic Sciences, 2007, shared with Leonid Hurwicz and Eric Maskin for the foundations of mechanism design theory. David L. Pearson Distinguished Service Professor of Global Conflict Studies, University of Chicago, with appointments in the Harris School of Public Policy and the Kenneth C. Griffin Department of Economics. PhD in applied mathematics, Harvard University, supervised by Kenneth Arrow; twenty-five years on the faculty at Northwestern’s Kellogg School of Management before moving to Chicago in 2001. Author of Game Theory: Analysis of Conflict (Harvard University Press) and Probability Models for Economic Decisions (now in a second edition with MIT Press). Past President of the Econometric Society (2009) and the Game Theory Society (2012 to 2014); Jean-Jacques Laffont Prize, 2009. Member of the National Academy of Sciences, the American Academy of Arts and Sciences, the American Philosophical Society and the Council on Foreign Relations. Biography Most rules inside an organisation are written as if everyone has the same information and roughly aligned interests. Procurement contracts, sales commissions, internal capital allocation, joint-venture terms: the rule is set, and then people behave as the rule incentivises them to behave, which is rarely what the designer intended. Mechanism design is the formal answer to that problem, and Roger Myerson is one of the three economists who built it. The 2007 Nobel Memorial Prize in Economic Sciences recognised that body of work, shared with Leonid Hurwicz and Eric Maskin. Within it, two of Myerson’s results carry the most operational weight. The revelation principle tells designers when a system can in principle be made truth-telling. The revenue-equivalence theorem, derived in his auction work, tells sellers when superficially different bidding rules produce the same outcome and when they do not. Senior teams designing auctions, bid processes or contracts use these ideas whether they cite him or not. His training is Harvard, applied mathematics, supervised by Kenneth Arrow. The career sat at Northwestern’s Kellogg School for twenty-five years before he moved to the University of Chicago in 2001, where he now holds the David L. Pearson Distinguished Service Professorship in Global Conflict Studies, with joint appointments in the Harris School of Public Policy and the Griffin Department of Economics. Game Theory: Analysis of Conflict, published by Harvard University Press in 1991, remains a standard graduate text. The Pearson chair signals the second arc of his work. Over the past fifteen years he has applied the same incentive-and-information lens to political institutions: how leaders build reputations, how federal structures change the supply of credible politicians, how post-conflict states succeed or fail at building durable government. For boards with serious exposure to weak-institution markets, that is a different and rarer kind of advisor than a geopolitical commentator. Key speaking topics Mechanism design and incentive systems under asymmetric information Auction design and competitive bidding Game theory for strategy and negotiation Contract and procurement design Political economy of leadership and state-building Federalism and the design of democratic institutions Ideal for Boards and executive teams designing auctions, bid processes, procurement frameworks or major partnership contracts. CSOs, CFOs and corporate development leaders working on incentive structures, internal capital allocation or commission and bonus design. Regulators, central bank teams and policy bodies working on market design, spectrum or asset auctions, and institutional reform. Leadership teams of multinationals with substantive exposure to weak-institution or post-conflict markets. Audience outcomes A working understanding of mechanism design as a tool for setting rules when the other side knows more than you do. The ability to recognise when an auction, bid or contract structure is fighting against the information environment rather than working with it. A clearer view of where incentive design can solve a coordination problem and where the underlying information asymmetry has to be changed first. A grounded perspective on how political incentives shape the operating environment in fragile or institutionally weak markets. Direct exposure to one of the three living architects of the field, with the precision that brings to questions teams are usually forced to answer with intuition.

Why organisations work with Rory Sutherland His Alchemy argument, that businesses leave their most valuable opportunities untapped by optimising for logic rather than psychology, is built on 30 years of commercial practice at Ogilvy, not academic research. He founded and runs a dedicated behavioural science practice inside one of the world’s largest advertising agencies, where small contextual changes have produced large, documented commercial results, including tripling a call centre’s conversion rate through script changes alone. His concept of “psycho-logic” gives commercial teams a named, usable framework for the decisions that resist rational modelling: pricing, positioning, and customer experience chief among them. His two TED talks have passed seven million combined views, meaning his arguments are already part of the strategic vocabulary of many senior audiences, any conversation with him starts further ahead. He founded Nudgestock, the annual festival of behavioural sciences – making him an institutional builder in the field, not simply a commentator on it. Biography highlights Vice Chairman of Ogilvy UK; co-founder and leader of Ogilvy’s Behavioural Science Practice, established 2012 Author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense (Penguin, 2019); co-author of Transport for Humans: Are We Nearly There Yet? (2021) Two TED Talks – “Life Lessons from an Ad Man” and “Sweat the Small Stuff” – with over 7 million combined views Former President of the Institute of Practitioners in Advertising; former Chair of Judges, Direct Jury, Cannes Lions Fortnightly “The Wiki Man” columnist, The Spectator; founder of Nudgestock, the annual behavioural sciences festival Studied Classics at Christ’s College, Cambridge; joined Ogilvy as a graduate trainee in 1988 Biography In 2012, Rory Sutherland did something unusual for an advertising agency: he built a team of psychology graduates inside Ogilvy and pointed them at commercial problems. The premise was direct. Most organisations optimise for the logical version of what customers want, not the psychological reality of how they decide. Three decades of commercial practice have made that premise difficult to argue with. His 2019 book Alchemy: The Surprising Power of Ideas That Don’t Make Sense sets out the argument in full. Human decision-making, Sutherland contends, follows a “psycho-logic”, a coherent but non-rational set of rules governing what people buy, how much they’ll pay, and how satisfied they feel. Richard Thaler and Robert Cialdini both appear in its pages; Nassim Nicholas Taleb described it as “a breakthrough book.” The Behavioural Science Practice he founded at Ogilvy tests these ideas commercially. Small contextual adjustments – changes to a call centre script, a reframing of a product’s positioning, a tweak to the sequence of a customer journey – have produced measurable results. It is the kind of evidence that makes his argument practical rather than purely theoretical. He served as President of the Institute of Practitioners in Advertising and as Chair of the Judges for Cannes Lions’ Direct Jury. His two TED talks have passed seven million combined views. He writes a fortnightly column in The Spectator and founded Nudgestock, the annual festival of behavioural sciences. Key speaking topics Behavioural economics and commercial strategy Consumer psychology and decision-making Perception, value, and pricing psychology The limits of data-driven marketing Creativity and non-rational problem-solving Behavioural design and customer experience Nudge theory in organisational contexts Ideal for Chief Marketing Officers and marketing leadership teams rethinking growth strategy Commercial strategy and innovation leaders exploring alternatives to pure data-led optimisation Senior executives and boards examining how psychological insight can improve pricing, product design, and customer experience Conference audiences in financial services, retail, consumer goods, and technology where customer behaviour directly drives commercial performance Audience outcomes A named framework, “psycho-logic”, for identifying where logical optimisation is producing diminishing returns in marketing and commercial strategy Specific, documented examples of small behavioural interventions that produced large commercial results A clearer understanding of why the most effective growth moves often look counterintuitive, and how to make the internal case for them Practical grounding in behavioural economics principles applicable to pricing, customer experience, and product design A more honest audit of where data-driven approaches reach their limits and what to reach for instead

Why organisations work with Simon Moore He runs a working behavioural science consultancy, IB (formerly Innovationbubble), with documented commercial case results including a 51% conversion uplift for a fashion brand and an 11% churn reduction in a banking client. He is a chartered psychologist with a PhD in psychobiological psychology, not a populariser of other people’s research, which is rare in the behavioural-economics speaker market. He won the Gold Retail Nudge Award in 2015 for retail behavioural work, a credential that maps directly to commercial decision-makers. His client list spans BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times, so the work has been pressure-tested in regulated, high-stakes commercial environments. He moves between consumer-facing strategy and internal employee behaviour, which lets the same engagement speak to a CMO and a CHRO without breaking apart. Biography highlights CEO and Partner of IB (Innovationbubble), an award-winning behavioural science consultancy applying psychology to commercial strategy. PhD in psychobiological psychology and Chartered Psychologist with the British Psychological Society. Former Academic Leader in Psychology at London Metropolitan University. Co-author of the undergraduate textbook “Complete Psychology” (first edition 2008). Winner of the Gold Retail Nudge Award (2015) for behavioural work with retail clients. Has advised commercial clients including BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times, and is a regular UK media commentator on consumer psychology. Biography Most commercial strategies are built on what people say they will do. Surveys, focus groups, stated-preference research, customer panels. The data is clean, the models are tidy, and the behaviour at the till, the renewal point, or the checkout button still surprises everyone. That gap is where Dr Simon Moore works. Moore is a Chartered Psychologist with a PhD in psychobiological psychology and CEO of IB, the behavioural science consultancy he founded as Innovationbubble. The firm uses psychological methods, not opinion, to investigate why customers and employees actually behave as they do, then translates those findings into pricing decisions, brand communications, retention design and internal change programmes. Clients have included BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times. Before founding the consultancy, he was Academic Leader in Psychology at London Metropolitan University and is co-author of the textbook “Complete Psychology”, used on undergraduate degree programmes. The academic foundation matters because most of the behavioural-economics speaker market is built on a few thin layers of summary. Moore is one of a small group of practitioners who built the underlying science before commercialising it, and the difference shows up in the specificity of what he recommends. In 2015, Innovationbubble won the Gold Retail Nudge Award for retail behavioural work. The case studies that travel with him are unusually concrete for the field: a 51% conversion uplift through reworked product descriptions in fashion, an 11% churn reduction in a banking client. He is a regular UK media voice on consumer psychology and behavioural intervention, but the booking case is operational, not editorial: he is hired by commercial leaders who have run out of conventional explanations for the numbers in front of them. Key speaking topics Behavioural science in commercial strategy Consumer decision-making and the say-do gap Psychology of brand communication and storytelling Customer loyalty, trust and retention Pricing, value perception and choice architecture Psychology of organisational change and employee behaviour The psychology of AI and human response to automated systems Ideal for CMOs, brand directors and customer experience leads are facing flat returns on conventional campaigns and CX investments Commercial directors and pricing leads working on retention, subscription and value-perception problems CHROs and change leads running internal behaviour-change programmes alongside the consumer-side work Boards and executive teams in regulated sectors (financial services, healthcare, telecoms) where customer trust drives commercial outcomes Audience outcomes A working vocabulary for the psychological drivers behind specific commercial problems they own Concrete examples of behavioural interventions that have moved retention, conversion and trust metrics in named sectors A clear distinction between what behavioural science can credibly do and the marketing claims made on its behalf Direct prompts for re-examining pricing, messaging or CX assumptions that test well in research but underperform in market A more accurate read on how customers and employees will respond to AI-driven products, services and internal tools

Why organisations work with Stephanie Akkaoui Hughes She brings the discipline of a long-term investor to the questions boards usually approach as innovation, strategy or M&A. The argument running through her work is that value compounds when capital, attention and design choices are aligned to long time horizons; few speakers can make that case from the operator, founder and investor seats at once. As Co-Founder and CEO of EdenMountain, she has built a marketplace around an entirely new asset class, Enterprise Non-Operating Rights, that lets companies monetise dormant intellectual property without taking on debt or diluting equity. This gives her examples of capital allocation that audiences have not heard from other speakers. Her thesis on innovation, set out in Architecting Interaction (BIS Publishers), translates directly into how she thinks about wealth and value: that lasting outcomes are produced by the contexts and structures you build around them, not by isolated brilliance. She works fluently across institutional and entrepreneurial audiences, from DHL, Guardian Glass, Saint Gobain, the European Commission and Dutch ministries on the corporate side, to the international value investing community at VALUEx and the World of Allocators. She speaks credibly to the behavioural side of long-term decisions: why patience, valuation discipline and time horizon are commercial advantages most organisations are structurally unable to use. Biography highlights Co-Founder and CEO of EdenMountain, the venture pioneering Enterprise Non-Operating Rights (ENORs) as a new asset class for monetising dormant intellectual property. Founder and CEO of AKKA Architects, the Amsterdam studio behind workplace and learning projects for DHL, Guardian Glass, Saint Gobain, the European Commission and several Dutch ministries. Author of Architecting Interaction: How to Innovate through Interactions (BIS Publishers, ISBN 9789463450478). Five years at the Office for Metropolitan Architecture (OMA) in Rotterdam under Rem Koolhaas before founding AKKA in 2012. Active speaker on the international value investing circuit, including VALUEx Switzerland, VALUEx Middle East and the World of Allocators community. Multiple TEDx talks, including TEDxBelfastWomen, TEDxYouth@HNLBilthoven and TEDxAmsterdamED. Biography Most organisations are structured to optimise the next twelve months. Most investors are structured to optimise the next quarter. The discipline of designing for value that compounds over decades, in capital, in organisations and in the contexts that produce both, is the territory Stephanie Akkaoui Hughes has been working in for over a decade. Her route to it is unusual. Trained at the American University of Beirut and then at Rem Koolhaas’s Office for Metropolitan Architecture in Rotterdam, she spent five years inside one of the most intellectually demanding studios in global architecture before founding her own practice, AKKA Architects, in Amsterdam in 2012. AKKA designs workplaces, public buildings and learning spaces for clients including DHL, Guardian Glass, Saint Gobain, the European Commission and a range of Dutch ministries. Her book, Architecting Interaction: How to Innovate through Interactions, sets out the thesis that runs through everything she has built since. Lasting outcomes are produced by the contexts you design around them, not by isolated talent or one-off effort. The same instinct now drives her work as Co-Founder and CEO of EdenMountain, the venture she co-founded around Enterprise Non-Operating Rights, a new asset class that lets companies monetise dormant intellectual property without debt or dilution. That intersection of operator, founder and investor seats shapes how she speaks to senior audiences today: on long-term capital allocation, on decision-making under uncertainty, and on the behavioural and structural conditions that let value compound across cycles. She is an active voice in the international value investing community, including VALUEx Switzerland, VALUEx Middle East and the World of Allocators. Key speaking topics Long-term value investing and capital allocation Decision-making under uncertainty Building value that endures: designing organisations and portfolios for the long term New asset classes and the monetisation of dormant intellectual property Behaviour, bias and patience in long-term commercial decisions Architecting Interaction: innovation as a designable practice Entrepreneurial leadership across architecture, fintech and capital Ideal for CEOs, founders and boards wrestling with how to allocate capital and attention against decade-long time horizons rather than quarterly cycles. Heads of innovation, strategy and corporate development looking at dormant IP and underused assets as a potential source of growth without dilution. Investor and family office audiences interested in long-term, fundamentals-driven approaches to capital allocation and decision-making. CHROs and heads of workplace responsible for offices and ways of working that have to produce more than seat efficiency. Audience outcomes A direct account of how patience and valuation discipline operate as commercial advantages, drawn from her practice as a private investor and active member of the international value investing community. A working definition of innovation as a property of designed contexts and interactions, not a property of individual talent, with the four-stage method from her book to test against. A concrete example of capital structuring in practice, through EdenMountain and the ENOR asset class, that audiences will not have encountered elsewhere. A vocabulary that lets strategy, innovation, capital and workplace functions argue for the same long-term outcome in the same terms.

Why organisations work with Stephen Foerster Co-author with MIT Sloan’s Andrew Lo of In Pursuit of the Perfect Portfolio (Princeton University Press), a working intellectual map of modern finance built from direct interviews with ten of its pioneers, including six Nobel laureates. He can take a board through how its current investment frameworks were actually constructed, with the people who built them on the page. Federal Court qualified expert witness on investment management, portfolio management, and corporate finance, with more than fifty papers in outlets including the Journal of Finance and the Journal of Financial Economics. The analysis is the kind that has to hold up to cross-examination. Has built and delivered executive finance programmes for Bank of Montreal, BMO Nesbitt-Burns, the Canadian Securities Institute, and Alcan, specifically for senior leaders without a finance background. A sitting member of Western University’s joint pension board and former chair of Foundation Western’s Investment Committee. The fiduciary discipline he teaches is one he has exercised. Biography highlights Professor of Finance at Ivey Business School, Western University, since 1987 PhD from the Wharton School, University of Pennsylvania; CFA designation since 1997 Co-author with Andrew Lo (MIT Sloan) of In Pursuit of the Perfect Portfolio (Princeton University Press); featured in The Wall Street Journal Bookshelf column; Axiom Business Awards silver medal in Personal Finance and Investing Author of Trailblazers, Heroes, and Crooks: Stories to Make You a Smarter Investor (Wiley, 2024); Axiom Book Awards bronze medal in Investing More than fifty published articles, including in the Journal of Financial Economics, the Journal of Finance, and the Financial Analysts Journal Federal Court qualified expert witness on investment management, portfolio management, and corporate finance; sitting member of Western University’s joint pension board Biography Most boards and investment committees making consequential capital decisions are not staffed by finance specialists. They sign off on portfolio risk and long-horizon investment choices with frameworks they have not built and a century of market history they have not had time to absorb. In Pursuit of the Perfect Portfolio, co-authored with MIT Sloan’s Andrew Lo and published by Princeton University Press, takes ten of modern finance’s most consequential figures, including six Nobel laureates. The book traces how investors actually came to be taught to think about risk and return. The Wall Street Journal Bookshelf column featured the book; Axiom Business Awards gave it the silver medal in Personal Finance and Investing. The 2024 follow-up, Trailblazers, Heroes, and Crooks (Wiley), uses episodes drawn from a thousand years of market history to make the same lessons stick for senior decision-makers. That historical method runs through Foerster’s work with institutions. He has taught at Ivey Business School, Western University, since 1987. He holds a PhD from Wharton and the CFA designation, and has won Ivey’s Teaching Innovation Award and the Dean Carol Stephenson Excellence in EMBA Teaching Award. He has designed and delivered executive education for Bank of Montreal, BMO Nesbitt-Burns, the Canadian Securities Institute, and other major Canadian institutions. The focus is consistent: translating finance for senior leaders who do not come from a finance background. He has also sat on the other side of the table. He sits on Western University’s joint pension board and previously chaired the Investment Committee of Foundation Western. He is Federal Court qualified as an expert witness on investment management, portfolio management, and corporate finance. His more than fifty published papers appear in the Journal of Financial Economics, the Journal of Finance, and the Financial Analysts Journal. He is currently writing the authorised biography of William F. Sharpe, the 1990 Nobel laureate whose Capital Asset Pricing Model still underpins how most institutions measure investment risk. Key speaking topics Portfolio management and asset allocation Capital markets and long-term investing Investment decision-making and risk management Modern portfolio theory in practice Behavioural traps in investing Lessons from market history Corporate finance for non-financial executives Ideal for Boards and investment committees with fiduciary responsibility for pensions, endowments, or corporate treasury CFOs, treasurers, and finance leaders responsible for portfolio and capital allocation decisions Senior executives without a finance background who oversee investment risk Asset managers and investment professionals interested in the intellectual lineage of their field Audience outcomes Where modern portfolio theory came from, and where its assumptions break down in real markets Sharper questions to put to investment managers and finance teams Which investment lessons from market history are durable, and which are products of their era Enough working knowledge to engage substantively with capital allocation and investment risk without a finance background

Why organisations work with Steven Pinker His argument that human cognitive biases – availability, confirmation, narrative distortion – are not random errors but predictable and correctable patterns gives organisations a diagnostic framework that most behavioural science speakers only gesture towards. The Better Angels of Our Nature and Enlightenment Now provide leaders with a rigorously evidenced counterweight to crisis-driven decision-making: a data-grounded case for long-run institutional progress that challenges the assumption that things are categorically worse than before. Rationality: What It Is, Why It Seems Scarce, Why It Matters grew out of a Harvard course on reasoning, and offers organisations a structured, named toolkit – logic, Bayesian probability, causal inference, game theory – applied directly to the kinds of collective judgments institutions face. His work on language and common knowledge (the study of what people know that others know they know) gives communicators and senior leaders rare analytical precision about why messaging fails, why consensus breaks down, and how shared understanding is actually constructed. Recognised by the BBVA Foundation Frontiers of Knowledge Award and elected to the U.S. National Academy of Sciences, Pinker brings a level of peer-validated scholarly authority that very few public-facing intellectuals in this space can match. Biography highlights Johnstone Family Professor of Psychology, Harvard University; faculty career spanning Harvard, MIT (1982–2003), and Stanford Elected to the U.S. National Academy of Sciences (2016) Author of thirteen books, including The Better Angels of Our Nature, Enlightenment Now, and Rationality BBVA Foundation Frontiers of Knowledge Award in Humanities and Social Sciences (shared with Peter Singer) William James Book Prize (three times); Los Angeles Times Science Book Prize; Cundill Recognition of Excellence in History Award Ranked by Academic Influence as the second most influential psychologist in the world, 2010–2020 Regular contributor to The New York Times, Time, and The Atlantic; named to Time magazine’s 100 Most Influential People in the World and Foreign Policy‘s 100 Global Thinkers Biography Organisations that operate in complex, information-saturated environments face a specific and underappreciated failure mode: not a shortage of data, but a systematic distortion in how that data is processed. Leaders overweight vivid recent events, underweight statistical baselines, and build strategy around narratives that feel coherent rather than evidence that is reliable. The cognitive science underlying these failures is well-documented – but rarely applied with rigour inside institutions. Steven Pinker has spent four decades studying the mechanisms of language, reasoning, and human cognition at Harvard, MIT, and Stanford. His research is not popularised work drawn from others’ findings: it is original experimental scholarship in visual cognition, psycholinguistics, and the psychology of social relations, conducted at the Johnstone Family Chair in Harvard’s Department of Psychology. What distinguishes his public work is the consistent application of that scientific foundation to questions that organisations – and civilisations – actually face. His most argued books form a coherent intellectual project. The Better Angels of Our Nature (2011) used historical data across centuries to make the case that violence and conflict have declined measurably – not as opinion, but as documented empirical fact – and identified the institutional and psychological forces responsible. Enlightenment Now (2018) extended that analysis across all major indicators of human welfare, arguing that reason, science, and Enlightenment institutions remain the engines of progress. Rationality (2021) turned the lens directly onto decision-making: what cognitive tools are required to think clearly, why they are rarely applied, and how organisations and democracies can build structures that reason more reliably. The book emerged from a course Pinker teaches at Harvard and addresses logic, Bayesian probability, causal inference, and game theory as practical instruments for institutional judgment. Recognised by the BBVA Foundation Frontiers of Knowledge Award in Humanities and Social Sciences – for contributions to the understanding of human rationality and progress that have entered the mainstream of public debate – and elected to the U.S. National Academy of Sciences, Pinker occupies a rare position: a research scientist whose work is directly legible to senior leaders grappling with the quality of organisational reasoning and the reliability of their own institutions. Key speaking topics Cognitive biases and institutional decision-making Rationality and evidence-based reasoning Language, communication, and common knowledge The psychology and history of violence Enlightenment values and organisational progress Human nature and social behaviour Clarity and effectiveness in professional communication Ideal for C-suite and board audiences wrestling with strategic decision-making under uncertainty Policy, government, and public affairs leadership Strategy, risk, and scenario planning functions Executive development and leadership faculty programmes Audience outcomes A working understanding of how specific cognitive biases – availability, confirmation, narrative distortion – shape organisational decisions, and what structures can correct them A data-grounded framework for assessing long-run institutional and societal progress, reducing reliance on media-driven perception of perpetual crisis Practical reasoning tools from logic, probability, and causal inference, applied to the kinds of collective judgments senior leaders actually face Greater precision about how language shapes shared understanding – and why institutional communication so often fails to build the common knowledge it intends A clearer sense of where human nature helps and where it hinders, grounded in evolutionary psychology rather than management metaphor

Why organisations work with Talya Miron-Shatz Trained directly under Daniel Kahneman at Princeton, with a research output of more than 60 peer-reviewed papers anchoring every commercial recommendation in published evidence. Translates behavioural science into specific design decisions on consent forms, patient journeys, adherence programmes and customer communications, not abstract nudges. Operating credibility with global pharma and consumer brands including Pfizer, Johnson and Johnson, Novartis, BMS, AbbVie, Boehringer Ingelheim and Samsung, where she has worked on advisory boards, customer outreach and behaviour-change programmes. Author of Your Life Depends on It (Basic Books, 2021), a book-length argument for why even motivated customers fail to act on the information they are given, and what producers of products and information can do about it. Biography highlights Full Professor, Ono Academic College, Faculty of Business Administration. Visiting Researcher, Winton Centre for Risk and Evidence Communication, University of Cambridge. Postdoctoral fellow at Princeton University with Daniel Kahneman; former adjunct lecturer in consumer behaviour at the Wharton School. Author of Your Life Depends on It (Basic Books, 2021); over 60 peer-reviewed publications on decision-making and behaviour change. CEO of CureMyWay, advising pharmaceutical companies, insurers and digital health firms on patient and customer behaviour. Senior Fellow, Center for Medicine in the Public Interest, New York. Biography Most customer decisions are not made the way product strategy assumes. People skim consent forms, default to inaction, misread probabilities and disengage at the precise points a business model depends on them showing up. Closing that gap is the practical job of behavioural science in commercial settings, and it is the question Talya Miron-Shatz has spent two decades answering. Her research training came from inside the field that defined the question. After a PhD in psychology at Hebrew University of Jerusalem, she spent four years at Princeton as a postdoctoral fellow under Daniel Kahneman, then taught consumer behaviour at the Wharton School. She is now a full professor at Ono Academic College and a visiting researcher at the Winton Centre for Risk and Evidence Communication at Cambridge, with more than 60 peer-reviewed publications on decision-making, risk communication and patient comprehension. The applied work matters as much as the academic record. As CEO of CureMyWay she has advised Pfizer, Johnson and Johnson, Novartis, BMS, AbbVie, Boehringer Ingelheim and Samsung on how to design products, communications and customer pathways that line up with how people actually process information. Her 2021 book Your Life Depends on It (Basic Books) sets out the underlying argument: even highly motivated customers fail to act when the choice architecture is wrong, and the responsibility sits with the organisation that designed it. What this gives a leadership team is a behavioural lens with operating teeth. Pricing, product, marketing and customer experience decisions get tested against published evidence on attention, comprehension and choice, and the recommendations come back as specific design changes a team can ship. Key speaking topics Behavioural economics in commercial decision-making Choice architecture and customer experience Risk communication and information design Patient and consumer behaviour in healthcare Decision-making under uncertainty Behaviour change and adherence Wellbeing and the science of life satisfaction Ideal for Pharmaceutical, medtech and health insurance leadership teams designing patient and physician journeys CMOs, CX leaders and product heads in regulated consumer markets Strategy and innovation teams using behavioural insight to shape pricing, communication and service design Boards and executive committees commissioning customer behaviour-change programmes Audience outcomes A working vocabulary for diagnosing where customer decisions break down and why Specific design moves to apply to communications, consent flows, choice menus and adherence programmes A clear separation between behavioural insight that holds up in published research and the looser claims of the broader nudge industry Evidence-based ways to align product, marketing and operations around real customer cognition rather than assumed rationality