Business Strategy & Growth speakers

Why organisations work with Tyler Brule He has built, sold, and continued to build international media brands across more than two decades, with Wallpaper* sold to Time Inc and Monocle scaled into print, radio, retail and bureaux across multiple cities. His agency Winkreative has shaped the visual and editorial identity of Swiss International Air Lines, Prada, American Express, BlackBerry, Bally and others, giving him a practitioner’s view on brand systems rather than a commentator’s. He offers a direct point of view on why print, physical retail, and curated journalism continue to command paying customers when the industry consensus says they should not. His Monocle platform reports from cities around the world on business, design, urbanism and soft power, giving senior audiences a global perspective grounded in on-the-ground reporting, not desk research. Biography highlights Founder of Wallpaper* (1996), sold to Time Inc in 1997. Founder of Winkreative (1998), a branding agency with clients including Swiss International Air Lines, Prada, American Express, Bally, Lexus, BlackBerry and Sky News. Founder, chairman and editor-in-chief of Monocle, launched in February 2007. Launched Konfekt in 2020, a Zurich-based quarterly aimed at female readers in English and German. Long-running “Fast Lane” columnist at the Financial Times Weekend. Recipient of the British Society of Magazine Editors’ Lifetime Achievement Award. Biography In 1996, a Canadian journalist recovering from a sniper injury sustained while reporting in Afghanistan took a small business loan and launched a style and design magazine. Wallpaper* became one of the defining publishing launches of the 1990s and was sold to Time Inc within a year. Most editors do this once. Brule did it twice. The second time, in 2007, the conditions were worse. Print was contracting and digital advertising was eating the industry. Monocle launched into that market as a global affairs, design and business title with high cover prices, physical retail shops, and bureaux in cities including Zurich, Tokyo and Hong Kong. It is now a media brand spanning print, Monocle 24 radio, online, retail, and Konfekt, a Zurich-based women’s title launched in 2020 for English and German-speaking markets. Alongside the publishing work, Winkreative has shaped the brand and editorial identity of Swiss International Air Lines after the collapse of Swissair, and worked with Prada, American Express, Bally, Lexus, BlackBerry, and others. That practitioner experience sits behind his commentary: he has actually built the kind of brand systems most speakers describe from the outside. For senior buyers, his value is a specific, contrarian point of view on where attention, loyalty, and paying audiences actually live, supported by a Monocle reporting platform that covers cities, soft power and consumer culture from bureaux on three continents. The British Society of Magazine Editors’ Lifetime Achievement Award sits in that context: recognition of a body of work in an industry that has consolidated around platforms he refused to use. Key speaking topics Brand building in saturated categories The future of media and paid content Design as commercial infrastructure Cities, soft power and the urban consumer Entrepreneurship in declining industries Editorial and customer experience Global trends and consumer culture Ideal for Boards and executive teams in consumer, luxury, media, hospitality, travel and retail Chief marketing, brand and customer officers reviewing brand identity and customer experience Founders and investors building category-defining consumer brands After-dinner and moderation work for senior international audiences Audience outcomes A practitioner’s view on what makes a brand worth paying for, drawn from Wallpaper*, Monocle and Winkreative A clearer sense of where attention and loyalty are actually building in consumer markets, not where the industry says they are A global, city-by-city read on design, retail and consumer behaviour, sourced from Monocle’s reporting bureaux A founder’s account of building media and brand businesses that run against the direction of their industry

Why organisations work with Uri Levine Two billion-dollar exits in the same category give him a working method, not a single-case story. Waze and Moovit were sold to Google and Intel using the same problem-first discipline he now teaches. His handbook Fall in Love with the Problem, Not the Solution sets out a usable operating system for early-stage product, fundraising and hiring decisions. Steve Wozniak called it a bible for entrepreneurs. An active portfolio of 20-plus board seats and 50-plus advisory roles keeps his perspective current. He is reading live cap tables and product roadmaps, not recycling a 2013 exit. Levine teaches inside corporates as well as startups. The framing translates for innovation leaders trying to make corporate venturing and intrapreneurship behave more like founder-led businesses. Biography highlights Co-founder of Waze, acquired by Google in 2013 for approximately $1.1 billion. Early investor and board member at Moovit, acquired by Intel in 2020 for approximately $1 billion. Author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs (BenBella, 2023). Adjunct Professor of Entrepreneurship and Professor of Practice at IE University. Founder, chairman or board member at Pontera, FairFly, Refundit, SeeTree, Fibo and others; former Chairman of Zoomcar; independent board member at Infosys. Forbes contributor; interviewed in The New York Times, CNBC, Bloomberg and Fox News. Biography Waze and Moovit were built on the same wager. Drivers and commuters were the source of the data, the product, and the network effect, and the problem worth solving was the daily friction of getting somewhere. Google paid roughly $1.1 billion for the first company in 2013. Intel paid roughly another billion for the second in 2020. The method behind both exits is what Uri Levine now teaches. Fall in Love with the Problem, Not the Solution, published by BenBella in 2023, is the operating handbook he wrote for founders and the executives funding them. Steve Wozniak called it a bible for entrepreneurs. It covers product-market fit, fundraising, hiring, scaling internationally and exit decisions, treated as a sequence of choices a founder can get right or wrong. The portfolio behind the writing keeps the material current. Levine has founded nine companies, sat on roughly twenty boards including Infosys and HERE, and advised more than fifty startups. He chaired Zoomcar through its public listing in 2023 and returned as strategic and financial advisor in 2024. He teaches the same approach as Adjunct Professor of Entrepreneurship at IE University and runs a workshop on building unicorns. For corporate audiences the value is structural. Innovation pipelines stall when teams pick solutions before they have stress-tested the problem. Levine’s argument, and the discipline behind it, gives senior leaders a way to challenge that habit inside their own organisations, whether they are running a venture arm, a transformation programme or a category business losing ground to insurgents. Key speaking topics Disruptive innovation and category creation Problem discovery and product-market fit Entrepreneurship and scaling to unicorn status Fundraising and investor strategy Corporate innovation and intrapreneurship Mobility and the future of transportation Founder leadership through hypergrowth Ideal for Founders and CEOs of growth-stage and scale-up businesses Corporate innovation, venture and transformation leaders Investors, LPs and board directors evaluating early-stage portfolios Senior leadership teams in incumbent categories under disruption pressure Audience outcomes A working test for whether a problem is large enough and clear enough to build a company around. Specific lessons from inside two unicorn exits on hiring, fundraising, international expansion and timing the sale. The mistakes Levine has watched founders and corporate innovators repeat across fifty advisory engagements, and how to spot them earlier. A sharper frame for board-level conversations about which bets to back, which to kill, and when to pivot.

Why organisations work with Vicky Pryce She has operated on both sides of the policy-commercial divide: as the senior government official responsible for UK productivity strategy at the Government Economic Service, and as Chief Economist and strategic adviser at KPMG and FTI Consulting. That combination is rare and difficult to replicate from outside it. Her book Women vs Capitalism (Hurst, 2019) makes a specifically economic case (not a social one) that gender inequality is a structural market failure with direct consequences for productivity and growth. It reframes inclusion as a strategic performance issue, supported by empirical evidence rather than advocacy. Her current position at CEBR means her economic analysis is grounded in live forecasting and modelling – not retrospective commentary or academic abstraction. She co-founded GoodCorporation, an advisory firm on corporate social responsibility and business ethics, giving her a rare combination of macro-economic credibility and applied governance insight. As the first woman to serve as Chief Economic Adviser at what is now the Department for Business, she brings direct experience of where the gap between policy intention and commercial impact typically opens: a perspective shaped by being inside the room when the policy was being made. Biography highlights Chief Economic Adviser and board member, Centre for Economics and Business Research (CEBR) Former Joint Head of the UK Government Economic Service and Director General for Economics, Department for Business, Innovation and Skills First woman appointed Chief Economic Adviser at the Department for Trade and Industry (2002) Former Partner and Chief Economist, KPMG; Senior Managing Director, FTI Consulting; earlier career roles at Williams & Glyn’s Bank (RBS) and Exxon Europe Author of seven books including Women vs Capitalism (Hurst Publishers, 2019) and How to be a Successful Economist (Oxford University Press, 2022) Visiting Professor, Birmingham City University and King’s College London; Fellow, UK Academy for Social Sciences; Companion, British Academy of Management Co-founder, GoodCorporation (corporate social responsibility and business ethics advisory) Senior Member, British Chambers of Commerce Economic Advisory Council; Advisory Board member, OMFIF (central banking think-tank) Biography UK productivity has been the central puzzle of British economic policy for three decades. Vicky Pryce worked on it from the inside, first as the first female Chief Economic Adviser at what is now the Department for Business, then as Joint Head of the Government Economic Service, overseeing economic analysis and evidence across Whitehall from 2007 to 2010. That insider perspective shapes how she reads the policy landscape now. At KPMG, where she served as Partner and Chief Economist, and at FTI Consulting as Senior Managing Director, she translated government intent into commercial implication, helping large organisations understand what regulatory and fiscal shifts meant for their strategic position. Her current role as Chief Economic Adviser and board member at the Centre for Economics and Business Research (CEBR) keeps that analytical work live, grounded in ongoing economic modelling and forecasting. Her book Women vs Capitalism (Hurst, 2019) makes an argument that separates her from most economics commentators: gender inequality is not a social problem the market will eventually correct, but a structural market failure with direct consequences for productivity and growth. The case is economic and evidential. Greekonomics (Biteback, 2012), which was shortlisted for the Spear’s best business book award, applied the same forensic clarity to the eurozone crisis, and led to her appearing as an expert witness before the House of Lords cross-party subcommittee on economic and financial affairs. Pryce also co-founded GoodCorporation, advising organisations on corporate social responsibility and ethics. She is Visiting Professor at Birmingham City University and King’s College London, a Fellow of the UK Academy for Social Sciences, and a Senior Member of the British Chambers of Commerce Economic Advisory Council. Key speaking topics UK and global economic outlook Economic policy, fiscal strategy, and government reform Productivity, competitiveness, and long-term growth Political and regulatory risk for business Gender economics and labour market policy Corporate ethics and responsible business practice Manufacturing, industrial policy, and economic rebalancing Ideal for CFOs, strategy directors, and board executives navigating policy-driven economic risk Financial services, professional services, and public affairs organisations requiring independent economic analysis HR and talent leaders seeking an evidence-based, economic case for gender inclusion Senior leadership conferences with a UK or European economic policy dimension Audience outcomes A framework for distinguishing short-term economic fluctuation from structural policy shifts that require a strategic response Clearer understanding of how the UK’s persistent productivity challenge affects their sector and what policy instruments are actually in play An economic – not ideological – argument for why gender inclusion is a business performance issue, grounded in market failure analysis and labour market evidence Sharper contextual understanding of the regulatory and fiscal environment shaping their planning horizon Practical basis for scenario planning under conditions of domestic and international economic uncertainty

Why organisations work with Vijay Govindarajan The Three-Box Solution gives leadership teams a concrete operating model for the hardest resource allocation decision in strategy: how much of the organisation’s attention, talent, and capital belongs to managing the present, letting go of outdated practices, and building the future – simultaneously, with different disciplines for each. His 2009 HBR article «How GE Is Disrupting Itself,» co-authored with GE’s CEO Jeff Immelt, introduced reverse innovation to the management canon; Harvard Business Review later named it one of the Great Moments in Management in the Last Century – a designation that marks a genuinely new idea rather than a refinement of an existing one. Fusion Strategy (HBR Press, 2024) gives leaders of industrial and asset-heavy companies a specific strategic answer to the AI competitive threat – not a general AI primer, but a framework for how manufacturers, infrastructure operators, and physical-product businesses can fuse operational excellence with real-time data intelligence. He developed these frameworks inside a Fortune 10 company: as GE’s first-ever Professor in Residence and Chief Innovation Consultant (2008–2010), he applied the ideas under operational conditions alongside a sitting CEO – a form of proof that most strategy academics cannot point to. Inducted into the Thinkers50 Hall of Fame in 2019, and the only thinker to win Thinkers50 Distinguished Achievement Awards in two separate categories, VG’s standing in the field is independently credentialed – not a function of self-promotion. Biography highlights Coxe Distinguished Professor, Tuck School of Business, Dartmouth College – a Dartmouth-wide chair and the highest distinction awarded to Dartmouth faculty Inducted into the Thinkers50 Hall of Fame (2019); recipient of the Thinkers50 Distinguished Innovation Award (2019) and Breakthrough Idea Award (2011) – the only management thinker to win Thinkers50 Distinguished Achievement Awards in two categories Two-time McKinsey Award winner for best article in Harvard Business Review: «Engineering Reverse Innovations» (2015) and «Stop the Innovation Wars» (2010) Author of 15 books, including the New York Times and Wall Street Journal bestseller Reverse Innovation, The Three-Box Solution, and Fusion Strategy (HBR Press, 2024) First Professor in Residence and Chief Innovation Consultant at General Electric; former Marvin Bower Fellow at Harvard Business School Prior faculty at Harvard Business School, INSEAD (Fontainebleau), and the Indian Institute of Management Ahmedabad Inducted into the Academy of Management Journals’ Hall of Fame; HBR contributor with multiple all-time top-50 best-selling articles Biography Vijay Govindarajan has one central argument: that managing today’s performance and inventing tomorrow’s business require fundamentally different logic, and that running both inside one organisation is the hardest problem in strategy. His Three-Box Solution – now four decades in development at Dartmouth’s Tuck School of Business – gives executives a structural answer. Box 1 is the discipline of running the present core at peak efficiency. Box 2 is the harder discipline of letting go of practices, assumptions, and investments that made the organisation successful but will impede what comes next. Box 3 is the work of creating the future from genuinely non-linear ideas. The concept of reverse innovation, which VG introduced in his 2009 HBR article co-authored with GE’s CEO Jeff Immelt, extended this thinking to global strategy. Rather than adapting developed-world solutions for emerging markets, VG argued that innovation should begin in the developing world – where constraints force ingenuity – and then move upward. Harvard Business Review later named reverse innovation one of the Great Moments in Management in the Last Century. His most recent book, Fusion Strategy (HBR Press, 2024), addresses the AI disruption challenge directly – not in the abstract, but for a specific set of organisations. The three-quarters of global GDP produced by industrial and asset-heavy companies has yet to be transformed by digital technology. VG’s argument is that these companies must fuse their physical product strength with AI-powered, real-time data intelligence – or be eclipsed by digital-native rivals who will. It is the most commercially urgent application of his frameworks to date. VG served as GE’s first-ever Professor in Residence and Chief Innovation Consultant from 2008 to 2010, developing these ideas under operational conditions inside one of the world’s most complex industrial organisations. He is a two-time McKinsey Award winner in Harvard Business Review, a former Marvin Bower Fellow at Harvard Business School, and was inducted into the Thinkers50 Hall of Fame in 2019 – the only management thinker to receive Thinkers50 Distinguished Achievement Awards in two separate categories. Key speaking topics The Three-Box Solution: managing present, past, and future simultaneously Reverse innovation and emerging-market growth strategy Fusion Strategy: AI, real-time data, and the industrial competitive frontier Business model reinvention in established organisations Innovation execution inside large corporations Global strategy and cross-border competitive advantage Scenario planning and strategic foresight Ideal for CEOs and executive teams of established or asset-heavy industrial companies facing digital disruption Chief Strategy Officers and heads of corporate innovation managing tension between core business performance and growth investments Boards and senior leadership teams evaluating long-term portfolio strategy against near-term performance pressure Global organisations with significant emerging-market presence or expansion ambitions Audience outcomes A working understanding of the Three-Box Solution and how to apply its logic to their organisation’s specific resource allocation, governance, and portfolio decisions A clear framework for identifying which current practices are protecting value versus those quietly preventing the next phase of growth A strategic lens for evaluating how AI and real-time data can be fused with their company’s physical product or service base to generate competitive advantage Recognition of the specific organisational tensions – in staffing, structure, incentives, and culture – that prevent innovation from scaling inside established businesses Practical language for taking the strategy-versus-innovation conversation to board level with greater precision and less abstraction

Why organisations work with Will King He has the rare full-cycle operator story: a 22-year run as founder-CEO, not a single product win or an exit anecdote He took a category-challenger brand from one person hand-filling bottles to national listings in Boots, Tesco, Sainsbury’s, Asda, Morrisons and Waitrose, against Gillette and Wilkinson Sword He bought shave.com in 1995 for GBP 18 and used it as a working DTC channel long before that was a category, which gives him real authority on how brands earn direct customer relationships Hyperglide gave him a credible hardware-innovation story: a patented water-activated cartridge built on superhydrophilic technology licensed in from a UK university medical-device project His book, The King of Shaves Story (Hachette, 2009), reframes the conventional start-up narrative around tough-times trading rather than vanity growth, which is the conversation most boards actually want Biography highlights Founder of King of Shaves (1993), built from a kitchen-sink operation to national UK grocery and pharmacy distribution Author, The King of Shaves Story, also published as How to Build a Great Business in Tough Times (Hachette / Headline) Inducted into the Great British Entrepreneurs Hall of Fame in 2019 Founder of the Entrepreneur in Residence Company, advising early-stage technology and retail founders since 2014 Speaker for Founders4Schools and the Speakers for Schools programme Bought shave.com in 1995, an early UK direct-to-consumer move; led the Hyperglide razor launch (2014) with multiple granted and pending patents Biography King of Shaves began at a kitchen sink in 1993, with 10,000 bottles of shaving oil filled by hand and a first listing at Harrods. Will King had just been made redundant from a marketing job. Two years later he bought the shave.com domain for GBP 18, well before direct-to-consumer was a category most brands took seriously. The business he built over the next two decades is the part senior buyers want to hear. King of Shaves moved from independent retailers into Boots, then Tesco, then the rest of the UK multiples, taking shelf space in a category dominated by Gillette and Wilkinson Sword. By the mid-2000s the parent company was producing grooming ranges for Ted Baker, Orla Kiely and Fish, and the brand was running a real digital channel alongside national distribution. The 2014 Hyperglide launch is the part that separates him from most founder speakers. The product used superhydrophilic technology originally developed by a UK university for medical devices, packaged into a razor cartridge that lubricates on contact with water. Multiple patents granted and pending, around GBP 5m to 7m of investment, four years of R and D. He stepped down as CEO the same year to set up the Entrepreneur in Residence Company, advising early-stage technology and retail founders. His book, The King of Shaves Story, published by Hachette in 2009, was rewritten that year for the recession audience as How to Build a Great Business in Tough Times. He was inducted into the Great British Entrepreneurs Hall of Fame in 2019 and is a long-standing speaker for Founders4Schools and Robert Peston’s Speakers for Schools. Key speaking topics Challenger brand building against category incumbents Direct-to-consumer and digital channel pioneering Product innovation and hardware patents in consumer goods Trading through recession and capital constraint Founder-led marketing and brand discipline Scale-up sequencing: product, distribution, cash, brand The transition from operator to investor and adviser Ideal for Founders, scale-up CEOs and management teams of consumer challenger brands Marketing directors and CMOs in FMCG, beauty, retail and DTC Corporate innovation and venturing teams looking at category-disruption case studies Conferences for SME owners, family business leaders and entrepreneurial communities Audience outcomes A clear-eyed account of what moving from independent stockists into national multiples actually demands of a small team Specific lessons on defending shelf space and brand identity against incumbents with materially larger budgets A working view of how a founder uses digital channels and direct customer relationships as a strategic asset, not a tactic A realistic picture of what hardware innovation costs in time, capital and patents in a consumer category Practical reasoning on when to step out of the operator seat and what changes when a founder becomes an adviser and investor

Why organisations work with Yan Lefort He has done the work commercial teams are usually only theorising about: replacing a category that funded an entire industry, in his case tobacco in Formula 1, with sponsors that pass modern scrutiny. As Commercial & Marketing Director of Sauber Motorsport from 2018 to 2022, he sat on the management board and was directly responsible for landing the long-term Alfa Romeo partnership and the Orlen title sponsorship that anchored the team’s finances. He has run the partner side and the rights-holder side of the same deal. At IWC Schaffhausen he built the Mercedes-AMG Petronas F1 partnership during the Hamilton era; at Sauber he sold the property. Few speakers can credibly describe both seats. His operating context is one of the most commercially exposed environments in business, where every quarter the product performs in public and sponsors decide whether to renew. That discipline transfers to any organisation whose revenue depends on relationship renewals under pressure. Biography highlights Commercial & Marketing Director, Sauber Motorsport AG, 2018 to 2022, and member of the Alfa Romeo Racing F1 management board Global Head of Partnerships, PR and CSR at IWC Schaffhausen, leading the IWC partnership with the Mercedes-AMG Petronas F1 team Global PR Manager for the Lucky Strike F1 programme with BAR Honda Six years at Rothmans managing the sponsorship of the Williams F1 team Ran an independent commercial and sponsorship consultancy serving OEM automotive clients including Toyota’s F1 team, sponsors, rights holders and F1 drivers Speaker, International Sports Convention, Geneva Biography When tobacco sponsorship was banned from Formula 1 in 2005, the sport lost the category that had paid most of its bills for thirty years. Teams, rights holders and agencies had to rebuild their commercial books from scratch. Yan Lefort had spent the previous decade inside that commercial machine, six years at Rothmans on the Williams F1 sponsorship and seven as Global PR Manager of the Lucky Strike F1 programme with BAR Honda. He set up his own consultancy and spent the next five years rewiring sponsorship strategies for OEM clients including Toyota’s F1 team, plus a range of sponsors, rights holders and drivers. In 2011 he joined IWC Schaffhausen as Global Head of Partnerships, PR and CSR, where he ran the luxury watchmaker’s partnership with the Mercedes-AMG Petronas F1 team through the period of Lewis Hamilton’s dominance. That gave him the brand-side view of the most demanding partner relationship in motorsport. At the start of 2018 he moved to Sauber Motorsport as Commercial & Marketing Director and joined the team’s management board. The team had no title sponsor and a weak commercial position. By the time he left in 2022 he had landed the long-term Alfa Romeo partnership that rebranded the team and the title sponsorship from the Polish energy company Orlen. During those years he worked closely with World Champion Kimi Raikkonen and ten-time Grand Prix winner Valtteri Bottas. That sequence, rights-holder to sponsor to rights-holder, agency to brand to team, gives him a practical reading of how partnership revenue is actually built and defended. He speaks to that work directly, drawing on named deals and named counterparts rather than abstractions about engagement or storytelling. Key speaking topics Sponsorship and partnership strategy Commercial leadership in Formula 1 Sports marketing and brand activation Rebuilding revenue after category disruption Luxury brand partnerships in regulated environments High-performance team commercial operations Ideal for CCOs, CMOs and heads of partnerships at sponsors and rights holders Boards of sports properties, federations and motorsport teams Brand and partnership leaders inside luxury, automotive and energy companies Commercial leadership teams whose revenue model relies on long-cycle partner renewals Audience outcomes A working view of how a modern F1 team builds and defends its sponsorship book A specific account of how a banned-category sport rebuilt its commercial model, with lessons for any industry facing regulatory or reputational disruption to its revenue base The brand-side and rights-holder-side perspectives on the same partnership, drawn from IWC’s relationship with Mercedes-AMG F1 and Sauber’s relationship with Alfa Romeo and Orlen A clearer test for whether a partnership is commercial substance or marketing decoration

Why organisations work with Yves Morieux Smart Simplicity® is a proprietary BCG framework built on social science – game theory, organisational sociology, economics – not management intuition. Leaders take away a testable model, not a set of principles. His argument is counter-intuitive and specific: the problem is not complexity itself, but the organisational response to it. That reframe changes where leadership teams look for solutions. His two TED talks on the subject have exceeded 5 million views, which means senior audiences often arrive having already encountered the framework and wanting to operationalise it. Six Simple Rules, published by Harvard Business Review Press, gives organisations a durable reference point that outlasts a single event and shapes how teams implement change. His 2019 BCG Fellow research introduced “Relational Productivity”, extending the Smart Simplicity model into how digital ways of working reshape cooperation and output. Organisations dealing with hybrid work and digital transformation get a framework grounded in his earlier work but updated for current conditions. Biography highlights BCG Fellow since 2008; Managing Director and Senior Partner at Boston Consulting Group; Director of the BCG Institute for Organization Creator of Smart Simplicity®, BCG’s registered framework for managing organisational complexity and rebuilding cooperation Author of a second BCG Fellow research concept, Relational Productivity, developed in 2019 Co-author of Six Simple Rules: How to Manage Complexity without Getting Complicated (Harvard Business Review Press, 2014), with Peter Tollman Two TED talks on organisational complexity and workplace effectiveness, collectively exceeding 5 million views Published in Harvard Business Review, The Economist, The Wall Street Journal, Fast Company, and Le Monde; author of more than 45 articles and book chapters Lecturer in the advanced sociology programme and professor in the master of public affairs programme at Sciences Po, Paris PhD in industrial marketing, University of Strathclyde; DEA in organisational sociology, Sciences Po Biography Organisations under pressure tend to reach for familiar tools: clearer accountability frameworks, more robust reporting, additional coordination structures. Yves Morieux has spent his career at BCG demonstrating that this instinct is the source of the problem, not the solution. The more complex the operating environment, the more those tools erode the cooperation that performance actually depends on. His framework, Smart Simplicity®, was developed through research at the BCG Institute for Organization where he has served as a BCG Fellow since 2008, and grounded in social science disciplines unusual in consulting: game theory, organisational sociology, economics. The six rules at its core are not management principles but structural interventions that change the conditions under which people decide whether to cooperate. His 2019 BCG Fellow work extended the model into Relational Productivity, examining how digital ways of working reshape those same dynamics. Six Simple Rules: How to Manage Complexity without Getting Complicated, co-authored with Peter Tollman and published by Harvard Business Review Press, codified the framework for practitioner use. His two TED talks on the subject, delivered as part of a series curated with BCG, have collectively exceeded 5 million views, making Smart Simplicity one of the most widely seen management arguments of the past decade. Morieux also lectures in the advanced sociology programme and the master of public affairs at Sciences Po in Paris. His work has been covered and published in Harvard Business Review, The Wall Street Journal, The Economist, Fast Company, and Le Monde, and spans more than 45 articles and book chapters. Key speaking topics Organisational complexity and its management Smart Simplicity® framework and the Six Simple Rules Cooperation as a performance driver Relational Productivity and digital ways of working Organisational design and behavioural architecture Leadership under complexity Productivity, engagement, and the failure of conventional management tools Ideal for C-suite and senior executive teams undertaking transformation or restructuring CHROs and people function leaders diagnosing engagement and performance gaps Strategy and organisational design leaders evaluating how structure is shaping behaviour Leadership teams navigating post-merger integration, scaling, or operating model change Audience outcomes A concrete diagnosis of how conventional management responses to complexity generate the performance and engagement problems they were designed to solve Understanding of the six Smart Simplicity® rules and how each changes the structural conditions for cooperation A framework to identify which processes, metrics, and accountabilities in their own organisation are creating complicatedness rather than managing complexity Exposure to the Relational Productivity concept and its implications for hybrid and digital-first operating environments Practical language to take back to leadership teams for evaluating organisational design decisions

Why organisations work with Zack Kass He built the commercial engine inside OpenAI that translated frontier research into deployed products, which is a different vantage point from any external futurist or consultant. His “Unmetered Intelligence” framework gives boards a concrete way to plan for AI as infrastructure, not as a vendor decision, and it travels into capital allocation conversations rather than staying inside the IT function. He works directly with the leadership teams of named global organisations, including Coca-Cola, Morgan Stanley, Microsoft, Deloitte, and Amgen, so the room recognises that the playbook has been pressure-tested against companies they compete with. His Wiley book, The Next Renaissance, is a USA Today, Publishers Weekly, and LA Times bestseller, which gives a CHRO or CIO a coherent reference for their executive team and not only a keynote. He is a recurring voice on Bloomberg and CNBC on AI risk, capital, and workforce impact, so the credibility check a buyer does after the call confirms the brief. Biography highlights Former Head of Go-To-Market at OpenAI; built the sales, partnerships, and customer success teams. Author of The Next Renaissance: AI and the Expansion of Human Potential (Wiley, 2026); USA Today, Publishers Weekly, and LA Times bestseller. Executive-in-Residence, University of Virginia McIntire School of Commerce. Founder of ZKAI LLC; author of the “Unmetered Intelligence” white paper. Advisor to Fortune 1,000 leadership teams including Coca-Cola, Morgan Stanley, Microsoft, Deloitte, PayPal, MetLife, TikTok, Amgen, and The Hartford. Recurring AI commentator for Bloomberg and CNBC; bylined contributor to Fortune. B.A., University of California, Berkeley. Biography OpenAI’s research only became a market because someone had to translate model weights into contracts, support, and adoption inside the world’s largest companies. That commercial scaffolding was built by the team Kass led as Head of Go-To-Market, and it is the unusual seat that shapes what he now offers to boards. The proposition is operational. Most leadership teams have approved AI pilots. Few have made the harder decisions about where intelligence sits in the workflow, who is accountable for outcomes, and what gets reorganised when cognitive capacity stops being scarce. Kass writes about that shift in his Wiley book, The Next Renaissance, and codifies it in his “Unmetered Intelligence” framework, which treats AI as infrastructure on the order of electricity rather than as a product category. The advisory base is concrete. Coca-Cola, Morgan Stanley, Microsoft, Deloitte, PayPal, MetLife, TikTok, Amgen, and The Hartford have all worked with him directly, and the case studies that surface in his keynotes are drawn from those rooms. Bloomberg and CNBC use him as a recurring voice on AI risk and capital allocation, and his Fortune writing pushes the same argument into wider business debate. He is also Executive-in-Residence at UVA McIntire, which keeps the research and the boardroom work on the same circuit. What boards take from him is a sharper read on the next two to three years of AI deployment, written in the language of operating decisions rather than technical features. The choices around workforce, capital, and capability sequencing are no longer theoretical for most executive teams, and Kass is one of the few voices who has watched them get made from the inside of the company that triggered them. Key speaking topics Applied AI strategy for Fortune 1,000 leadership teams The Unmetered Intelligence thesis AI deployment beyond pilots Workforce redesign in the age of AI The Next Renaissance: AI and human potential AI risk, regulation, and board governance Capital allocation and AI infrastructure Ideal for CEOs, CIOs, CTOs, and CHROs setting enterprise AI strategy Boards and audit committees pressure-testing AI risk and governance posture Senior leadership offsites focused on AI deployment and workforce redesign Industry conferences for financial services, technology, healthcare, and consumer goods Audience outcomes A clearer line between AI experimentation and the operating decisions that follow it A board-ready framing for AI as infrastructure, drawing on the Unmetered Intelligence thesis Specific reference points from named Fortune 1,000 deployments rather than generic case studies A defensible position on AI risk, capital allocation, and workforce impact to take back to executive teams