Customer Experience & Marketing

Why organisations work with Lee Warren A six-step persuasion system built from twenty years of stage performance and a Head-of-Sales career, not from a communications textbook. The only Professional Speaking Association Award of Excellence holder (2022) on most shortlists, the UK industry’s highest peer-awarded recognition. Author of a Business Book Awards finalist on presenting, which gives commercial buyers a published methodology to point sales teams toward after the keynote. A track record of named commercial outcomes from clients, including a reported 350 percent sales lift at New Scientist following his work. Booked repeatedly by Deloitte, HSBC, IBM, Pfizer, GE Capital, and Bank of America Merrill Lynch, audiences that do not retain entertainers and do retain people who shift commercial behaviour. Biography highlights Bestselling author, The Busy Person’s Guide to Great Presenting; highly commended finalist, 2019 Business Book Awards. PSA Award of Excellence, 2022, the UK Professional Speaking Association’s top honour. Member of The Magic Circle for twenty years. Former Head of Sales at News International; earlier sales leadership at Eurotunnel and Hertz, including a database-led sales programme. Has delivered keynotes in more than twenty countries for Deloitte, HSBC, IBM, Pfizer, GE Capital, and Bank of America Merrill Lynch. Theatre work commissioned at The Almeida Theatre and the Royal Opera House (per speaker’s own biographical material). Biography Persuasion is the bottleneck most sales operations refuse to name. Pipeline tools improve, decks get tidier, training budgets rise, and conversion rates barely move. The reason is rarely the product. It is that the people in the room cannot yet make another person feel the case being made. Lee Warren built a career inside that gap. After commercial roles at Encyclopaedia Britannica, Eurotunnel, and Hertz, where he co-created the company’s first database-led sales programme, he became Head of Sales at News International. In parallel, he spent two decades performing as a member of The Magic Circle and creating work for The Almeida Theatre and the Royal Opera House. The combination is unusual: a quota-carrying sales leader who can hold a thousand-seat room. His book, The Busy Person’s Guide to Great Presenting, was a finalist at the 2019 Business Book Awards and codifies the structure he teaches to commercial teams: build the talk around the audience, not the slides. In 2022 the Professional Speaking Association named him an Award of Excellence holder, the UK’s highest peer-awarded honour for professional speakers. Clients book him for hard commercial outcomes, not for entertainment. Deloitte, HSBC, IBM, Pfizer, GE Capital, and Bank of America Merrill Lynch have repeat-booked him for sales conferences, partner meetings, and leadership offsites. New Scientist publicly reported a 350 percent sales increase after engaging him. Few presentation specialists have a number like that attached to their name. Key speaking topics Persuasion and influence in commercial settings Sales communication and pitching Presenting and executive communication Business networking Storytelling for B2B audiences Communication under pressure Ideal for Sales kick-offs and commercial leadership offsites Partner and client conferences where the audience is buying decisions, not information Business development teams, key account directors, and CROs preparing for high-stakes pitches Leadership populations needing sharper executive communication ahead of board, investor, or town hall moments Audience outcomes A repeatable six-step structure for persuading a specific audience, applied the next working day A method for opening, structuring, and closing a pitch that does not depend on slide ware A working technique for networking rooms and conversations without scripts Renewed confidence in front of senior internal and external audiences, grounded in stagecraft, not affirmation A shared vocabulary across a commercial team for what good persuasion looks like

Why organisations work with James Hardy He has run growth on both sides of the platform divide, leading EMEA for Alibaba and now global retail at Flutterwave, so he can argue marketplace strategy from inside the operating model, not from a consultancy slide. He co-founded Avenue51, the platform that won the Queen’s Award for Enterprise in 2020 and The Guardian Start Up of the Year in 2016, which gives him founder credibility on selling Western brands into China. He frames e-commerce as ecosystem competition, not site optimisation, which reframes how boards think about platform dependency, payments infrastructure and customer data. He is one of the very few speakers who can speak with operator authority on Africa as a commercial market, via Flutterwave’s role as the continent’s largest fintech. Biography highlights Head of Global Retail & Market Development at Flutterwave, Africa’s largest fintech. Former Head of Europe, Middle East and Africa at Alibaba.com. Co-founder of Avenue51, the UK platform that helped Western brands enter China. Avenue51 won the Queen’s Award for Enterprise, International Trade, in 2020 and The Guardian Small Business Showcase Start Up of the Year in 2016. Named in the Financial Times Leap 100. MBA, Melbourne Business School; earlier career as a solicitor at Mishcon de Reya and Travers Smith, then General Counsel at Next 15, Bite Communications and Text 100. Biography Alibaba and Amazon are not the same business and never have been. One is a vertical operator that buys, stocks and ships. The other is a payments-and-data ecosystem that lets merchants sell. Hardy ran EMEA for Alibaba, and the distinction shapes how he advises Western brands on international growth. Before Alibaba, he co-founded Avenue51, the UK platform that helped European brands build market share in China through Tmall and the Alibaba marketplaces. Avenue51 won The Guardian Small Business Showcase Start Up of the Year in 2016, and the Queen’s Award for Enterprise, International Trade, in 2020. His Financial Times Leap 100 listing came out of that period. He now runs global retail and market development at Flutterwave, Africa’s largest fintech, which gives him a live operator’s view of where commerce, payments and platform competition are heading next. That perspective is rare on the speaker circuit. Most e-commerce speakers come from one platform, one geography, or one consultancy lens. Hardy has been an operator inside Alibaba, a founder selling Western brands into China, and is now building consumer and SME revenue across Africa. His earlier career was legal, with stints as a solicitor at Mishcon de Reya and Travers Smith and General Counsel roles at Next 15, Bite Communications and Text 100. That background shows up in how he handles questions on platform terms, data sovereignty and the contractual asymmetry between brands and marketplaces. Key speaking topics International e-commerce and retail globalisation Alibaba and Amazon: comparative platform strategy Marketplace and ecosystem business models China market entry for Western brands African commerce and fintech infrastructure Data-driven decision-making in commercial strategy Corporate innovation and startup operating models Ideal for CCOs, CMOs and heads of ecommerce planning for international or marketplace expansion Boards weighing platform dependency, marketplace risk and channel strategy Brand and retail leadership teams entering China, the Gulf or Africa Corporate innovation leads to working on ecosystem and platform plays Audience outcomes A clearer view of where Alibaba and Amazon are genuinely different, and what that means for marketplace strategy A working model for assessing platform dependency as a board-level risk Operator-level perspective on entering China and African markets without ceding the customer relationship Sharper questions for the leadership team on payments, data and ecosystem economics

Why organisations work with Stephen Attenborough He built the commercial foundation of an entirely new industry. Joining Virgin Galactic as employee number one in 2004, he created the customer journey, pricing, brand and trust architecture for a product that did not yet fly. He has held a customer base for almost two decades through delay, accident and regulatory scrutiny. Roughly 700 to 800 future astronauts from more than 50 countries committed deposits before commercial flights began. That retention pattern is unusual outside luxury and is rare in deep tech. His financial-services background, more than 15 years at Gartmore Investment Management working with sophisticated and high-net-worth clients, sits underneath the customer model at Virgin Galactic. He understands how serious buyers commit to long-horizon decisions. He saw the company through its NYSE listing in 2019, the first public commercial human spaceflight company, and through Richard Branson’s flight on Unity 22 in 2021. He can speak credibly about scaling a frontier brand inside public-market scrutiny. He now sits inside the next wave of the industry, as Strategic Advisor and European Lead at Space Perspective and Trustee of Virgin Unite US. His perspective on the commercial second space age is current, not archival. Biography highlights First full-time employee of Virgin Galactic, recruited personally by Sir Richard Branson in 2004 Commercial Director and later Chief Customer Officer, Virgin Galactic, 2004 to 2022 Built and led the team responsible for sales, marketing, customer care, PR and communications for the company’s future astronaut programme Oversaw the commercial side of Virgin Galactic’s 2019 NYSE listing, the first public commercial human spaceflight company Strategic Advisor and European Lead, Space Perspective, from October 2023 Board Member and Trustee, Virgin Unite US; Advisory Board member, Space for Humanity Earlier career: more than 15 years in investment management at Gartmore Investment Management, London, in roles serving institutional and high-net-worth clients Biography The commercial foundation of a new industry rarely gets written down. When Sir Richard Branson recruited Stephen Attenborough as the first full-time employee of Virgin Galactic in 2004, there was no product, no flight history, no regulatory category and no customer base. There was a proposition: that private individuals would one day pay to leave the atmosphere. Eighteen years later, when he left the company in 2022, Virgin Galactic was a NYSE-listed business with a deposit-paying customer base across more than fifty countries, and its founder had flown. That arc is the heart of his speaking work. As Commercial Director and then Chief Customer Officer, he led sales, marketing, customer care and communications for the future astronaut programme. The customer task was unusual. Buyers were committing significant sums for an experience that had never been delivered, would arrive years later than expected, and would be examined in detail by media and regulators every step of the way. Holding a customer base through that pattern, without losing trust, is the commercial discipline he can speak to in detail. His earlier career sits underneath that work. More than fifteen years at Gartmore Investment Management in London gave him a long apprenticeship in how sophisticated clients commit capital and what they expect from the relationship. The skill set translated cleanly: long-horizon decisions, high information asymmetry, and the need for the seller to behave as a long-term partner rather than a transactional one. He remains active in the sector. As Strategic Advisor and European Lead at Space Perspective from October 2023, and as a Trustee of Virgin Unite US and Advisory Board member of Space for Humanity, he sits inside the commercial conversation about what the second space age becomes once the novelty fades and the operating questions begin. Key speaking topics The commercial second space age Building a customer base for a category that does not yet exist Brand and trust at the frontier of technology Customer experience for high-net-worth and long-horizon buyers Sustaining entrepreneurial culture through public listing and public scrutiny Frontier innovation as a commercial discipline The Virgin Galactic story, from employee one to NYSE Ideal for CMOs, CCOs and customer experience leaders in luxury, financial services and frontier technology categories Boards and executive teams building or scaling brand-led businesses in deep tech, climate tech and space Founders and commercial leaders selling long-horizon, high-trust products to demanding customers Innovation and strategy audiences working at the edge of a new market category Audience outcomes A practical view of how to build a customer base for a product that does not yet exist A frame for keeping customers committed through delay, setback and public scrutiny Specific lessons from the commercialisation of Virgin Galactic, including the move into public markets An informed view of where the commercial second space age is heading and what it means for adjacent industries A way of thinking about brand and trust as load-bearing commercial assets in frontier categories

Why organisations work with Marina Díaz Ibarra She has run a regional consumer technology business at scale, leading Mercado Libre’s Argentina, Chile and Peru operation as General Manager, so her view of digital growth is built from operating P&L, not consultancy. She built and exited a digital transformation company, Wolox, which Accenture acquired in 2021, giving her a working view of how incumbents actually buy and absorb innovation. She sits on the boards of Nasdaq-listed AgileThought, Rotoplas, Gentera and IFC (World Bank) portfolio companies, so she can speak to how boards across Latin America are framing AI, fintech and risk decisions. Her advisory work with Bitso, the largest crypto exchange in Latin America, and Jumex gives her live exposure to fintech, blockchain and consumer brand strategy in volatile markets. She wrote “Un mundo sin jefes” (Conecta, 2021), a candid book on executive life and self-leadership, which makes her credible on the human side of transformation as well as the technology side. Biography highlights General Manager for Argentina, Chile and Peru at Mercado Libre, 2015 to 2017. Managing Director of Wolox, the digital product and transformation firm acquired by Accenture in 2021. Earlier global roles at Nike (Emerging Markets Apparel), Under Armour (Global Senior Product Manager), Unilever (Dove, Latin America) and Puratos. Board director of Rotoplas, Gentera (Banco Compartamos), AgileThought (Nasdaq) and IFC (World Bank) portfolio companies. Advisor to Bitso and Jumex. MBA from The Wharton School, University of Pennsylvania. Economics degree from Universidad Torcuato Di Tella. Master’s in Project Valuation from ITBA. Author of “Un mundo sin jefes” (Conecta, Penguin Random House, 2021). Biography Mercado Libre is the company that beat Amazon in Latin America. Marina Díaz Ibarra was the General Manager who ran its Argentina, Chile and Peru business between 2015 and 2017, at the point where mobile commerce, payments and logistics were converging into a single operating problem. That seat shapes how she thinks about digital growth: as a question of unit economics, talent and execution, not as a slide on disruption. After Mercado Libre, she moved to the other side of the table. As Managing Director of Wolox, she built a digital product company that helped incumbents in financial services, retail and consumer goods translate ambition into working software. Accenture acquired the business in 2021. The experience left her with a precise view of where corporate transformation programmes break down, and what makes the small number that work different. Her earlier career was inside the brand machinery of Unilever, Nike, Under Armour and Puratos, with regional and global roles spanning Latin America and the United States. That background, combined with an MBA from Wharton and an economics training from Universidad Torcuato Di Tella, gives her an unusual range: she can read a brand P&L, a venture cap table and a board pack with equal fluency. She now sits on the boards of Rotoplas, Gentera, Nasdaq-listed AgileThought and several IFC (World Bank) portfolio companies, and advises Bitso, the largest crypto exchange in Latin America. Her book “Un mundo sin jefes” (Conecta, 2021) put on record the human cost of running at executive speed and the discipline required to keep going. It is the part of the story that boards rarely talk about and that her audiences consistently respond to. Key speaking topics Digital transformation in incumbent businesses Exponential technologies and operating advantage E-commerce, omnichannel and mobile in emerging markets Fintech, blockchain and crypto in Latin America Board-level technology and innovation governance Customer experience and brand in a digital economy Self-leadership and executive resilience Ideal for Boards and executive committees framing AI, fintech and digital transformation decisions CEOs and CDOs of incumbents who have stalled between pilot and scaled deployment CMOs and customer experience leaders rebuilding around digital and mobile commerce Senior leadership audiences in Latin America, the United States and EMEA looking for an operator view from the region Audience outcomes A clear-eyed account of what separates digital transformation programmes that scale from those that stall A working view of how Latin American operators have built consumer technology businesses against larger global incumbents Specific cases from Mercado Libre, Wolox and live board work in fintech, water, microfinance and technology services A frank perspective on the human and leadership cost of running at the pace transformation now demands

Why organisations work with JJ Delgado He runs a corporate venturing unit inside a century-old beverages group, so his AI and digital arguments are backed by current P&L responsibility, not consulting distance. His Amazon background gives him a working view of how the world’s most operationally disciplined digital company actually builds growth, which he translates for non-digital natives. He works across both EMEA and LATAM markets, useful for groups whose digital strategy has to land in mature and emerging consumer markets at once. He brings a named portfolio of work across Burger King, Pepsi, Ford, Bosch, Siemens, Vodafone, and Telefonica, which means his case material is recognisable to senior commercial audiences. Biography highlights General Manager, MOVE Estrella Galicia Digital, the open innovation and digital ventures unit of Hijos de Rivera. Former Head of Marketing, Southern Europe, at Amazon, where he led the company’s largest international sales day at the time. PhD Cum Laude in Digital Economy; MBA from London School of Business and Finance. Guest teaching at the London School of Economics and IE Business School on digital economy and consumer behaviour. Author of three books published on Amazon, including Smash It, an Amazon international bestseller in 2021. Named #1 Amazon LinkedIn profile in the UK across 2016 and early 2017 (self-reported ranking). Biography Amazon’s largest international sales day at the time was run out of Southern Europe by a marketing team led by JJ Delgado. That experience, three years inside the operational engine of the world’s most disciplined digital retailer, is the spine of his work today. He moved from running Amazon’s marketing in the region to running a digital ventures unit inside a legacy corporate, which is a more useful vantage point for the audiences he now speaks to. He is General Manager of MOVE Estrella Galicia Digital, the corporate venturing and open innovation arm of Hijos de Rivera, the Spanish beverages group behind Estrella Galicia. The remit is to build and scale new digital businesses for a company whose core is 100 years old, and to invest in startups that can accelerate that shift. The role gives him live operating responsibility for the questions he speaks on: AI deployment, Web3 commerce, and how a non-digital-native organisation actually generates new revenue from new technology. His commercial track record spans 15 years across EMEA and LATAM, with named work for Burger King, Pepsi, Hertz, Ford, Bosch, Siemens, Vodafone, Telefonica, and Estrella Galicia. He holds a PhD Cum Laude in Digital Economy and teaches as a guest at the London School of Economics and IE Business School. He has written three books on Amazon, the most recent being Smash It, an international bestseller on the platform in 2021, and runs an AI-focused newsletter with a large subscriber base. What makes him useful to boards is the angle of attack. He is not an academic on AI, nor a consultant pitching frameworks. He is an operator who has run digital growth inside Amazon and now runs new business creation inside a traditional corporate, and he speaks from that seat. Key speaking topics AI and ChatGPT in commercial operations Digital transformation in legacy corporates Web3 and new digital business models Consumer behaviour and the emotion behind the click Corporate venturing and open innovation Voice and conversational interfaces (Alexa as customer channel) Ideal for CMOs and chief digital officers in non-digital-native organisations Corporate venturing, innovation, and new business leads Senior commercial and growth leadership teams across EMEA and LATAM Boards weighing AI and Web3 investment decisions Audience outcomes A working view of how Amazon actually built growth from inside one of its regional marketing teams A concrete picture of what AI deployment looks like inside an operating business unit, not a pilot Recognisable case material from named global brands across consumer, automotive, and telecoms A clearer sense of where Web3 has commercial traction and where it does not

Why organisations work with Fernando Trias de Bes He is the only Spanish author to have co-written books with Philip Kotler, and the frameworks in Lateral Marketing and Winning at Innovation give leadership teams a shared vocabulary for where their ideas actually come from. Winning at Innovation, with its A-to-F Model, won the CMI Innovation and Entrepreneurship category at the 2013 Management Book of the Year Awards, a credential that speaks directly to boards asking how innovation should be structured inside the firm. He runs Salvetti and Llombart, a Barcelona-based consumer research and innovation consultancy whose client list has included PepsiCo, Sony, Hewlett-Packard, Nestle and McKinsey, which means the classroom work is tested against paying clients. He bridges two registers most economists do not reach, serious academic marketing theory and popular business writing, and audiences that have read La buena suerte or El libro negro del emprendedor often arrive already familiar with his thinking. He presents in English and Spanish and has been delivering executive-level keynotes since 2003, with hundreds of international engagements behind him. Biography highlights Associate Professor of Marketing Management at ESADE Business School since 1994. Co-author with Philip Kotler of Lateral Marketing (Wiley, 2003) and Winning at Innovation (Palgrave Macmillan, 2011). CMI Management Book of the Year 2013, Innovation and Entrepreneurship category, for Winning at Innovation. Founder and President of Salvetti and Llombart, a consumer insight and innovation consultancy working with PepsiCo, Sony, HP, Nestle and McKinsey. Regular columnist for La Vanguardia, ARA and El Pais Semanal; author of more than twenty books of essay and fiction translated into more than thirty languages. Winner of the Premio Espasa de Ensayo (2015), Premio De Hoy de Ensayo (2009) and Shinpukai Prize (Japan, 2005). Biography Most innovation in large companies is lateral in name only. Teams segment further, tweak an existing product, and call it new. Fernando Trias de Bes spent two decades arguing, in books co-written with Philip Kotler, that this is the core reason corporate pipelines stall, and building methods that address it directly. Lateral Marketing, published by Wiley in 2003, set out a structured way to generate product concepts that do not come from narrower segmentation but from a different logical operation on the category itself. Winning at Innovation, published by Palgrave Macmillan in 2011, took the argument further with the A-to-F Model, a step-by-step description of the roles and stages an organisation needs to convert ideas into launches. The Chartered Management Institute named it Innovation and Entrepreneurship Book of the Year at its 2013 awards. Trias de Bes has taught marketing and innovation at ESADE Business School since 1994 and runs Salvetti and Llombart, the Barcelona consumer research and innovation consultancy he co-founded in 1996. Clients have included PepsiCo, Sony, Hewlett-Packard, McKinsey and Nestle, which gives the academic frameworks a field of consumer goods and services to answer to. Beyond the business books he writes columns for La Vanguardia, ARA and El Pais Semanal, and has published essays and novels translated into more than thirty languages, including La buena suerte, co-written with Alex Rovira, and El libro negro del emprendedor. The Premio Espasa de Ensayo in 2015 sits alongside earlier recognition in Japan and Spain. That range, economist, consultant, columnist, novelist, is the unusual shape of the author, and it is what audiences tend to remember from the keynote. Key speaking topics Business model innovation Lateral marketing and creativity in commercial strategy The A-to-F Model for organising innovation Entrepreneurship and the economics of new ventures Economic trends and consumer behaviour Corporate reinvention and disruptive thinking Ideal for CMOs, CSOs and heads of innovation confronting commoditised categories and stalled pipelines. Executive committees running corporate strategy offsites on growth and reinvention. Business schools and management development programmes covering innovation, marketing and entrepreneurship. Audience outcomes A shared vocabulary for lateral versus vertical innovation that a leadership team can use the next day. The A-to-F structure for assigning innovation roles and stages inside an organisation. Concrete examples, drawn from consumer goods and services, of where breakthrough ideas actually come from. A sharper read on why most corporate innovation produces line extensions rather than category moves.

Why organisations work with Alberto Levy Operator credibility on emerging tech: he is the co-founder and CEO of Poly Crypto Rewards and innovation advisor to the Royal Commission for AlUla, so the perspective comes from current decisions, not commentary. Teaches innovation and entrepreneurship inside the IE University International MBA, which gives executives the frameworks his book Start Here codifies for first-time founders and intrapreneurs. Track record across roughly 1,500 projects with 300+ clients in more than 15 countries, including Fortune 500 work spanning automotive, FMCG, media and technology. Recognised on the platforms senior buyers track: World Economic Forum, Harvard Business Review Summit, MIT EmTech, Singularity University, TEDx. A distinctive human-centred voice in a category dominated by hype: his keynotes connect AI, Web3 and design to leadership behaviour and culture, not just technology roadmaps. Biography highlights Adjunct Professor on the International MBA at IE University, Madrid, since 2018, and faculty member on innovation, design thinking and digital leadership programmes at Porto Business School, EGADE / Tec de Monterrey, IPADE, and Financial Times Headspring. Co-founder and CEO of Poly Crypto Rewards, a crypto rewards platform. Innovation and Technology Advisor to the Royal Commission for AlUla, Saudi Arabia, and board advisor at the Founder Institute. Author of Start Here: A Practical Guide to Entrepreneurship for First-Time Founders. Featured speaker at the World Economic Forum, MIT EmTech, Harvard Business Review Summit, TEDx, Singularity University, and Oracle Leaders Circle. Master’s in Interactive Telecommunications, New York University; Bachelor’s in Computer Engineering, Pontifical Catholic University of Rio de Janeiro; Aspen Institute alumnus and Forbes Business Council member. Biography The technology cycle has compressed. AI, Web3 and design tools that organisations were piloting two years ago are now embedded in their products, their go-to-market, and the daily work of their teams. Most leadership teams are still trying to convert that into durable operating advantage rather than another wave of pilots. Alberto Levy works in that gap. He has spent more than two decades inside roughly 1,500 projects across 15+ countries, advising Fortune 500 organisations in automotive, media, FMCG and technology, and has carried that experience into the classroom as an Adjunct Professor on the IE University International MBA, where he teaches innovation, design thinking and digital leadership. His operating profile gives the work weight. He is co-founder and CEO of Poly Crypto Rewards, an Innovation and Technology Advisor to the Royal Commission for AlUla in Saudi Arabia, and a board advisor at the Founder Institute. His book, Start Here: A Practical Guide to Entrepreneurship for First-Time Founders, distils the same playbook he uses with executive teams: spotting real problems, building businesses around them, and stress-testing them against modern tools, AI and digital business models included. Levy is described as an Innovation Evangelist by the Harvard Business Review Summit and the World Economic Forum, and has spoken at MIT EmTech, TEDx, Singularity University and Oracle Leaders Circle. The thread through all of it is a refusal to treat technology as the answer on its own. His argument to senior leaders is that AI, Web3 and design only become advantage when matched to a clear human problem the organisation has decided to solve. Key speaking topics Innovation as an operating discipline AI and human intelligence in the enterprise Web3, blockchain and the future of digital business Digital transformation with a human-centred lens Entrepreneurship and intrapreneurship at scale Creative leadership and culture Customer experience and experiential storytelling Ideal for Board and executive teams setting an AI, Web3 or digital strategy that has to outlast the current technology cycle Chief Innovation Officers, CTOs and transformation leads moving from pilots to operating model Corporate venture, intrapreneurship and founder-track programmes inside large organisations CMOs and customer experience leaders rebuilding around emerging technology Audience outcomes A clearer view of where AI and Web3 produce real operating advantage and where they do not A working model for translating innovation strategy into product, team and culture decisions Practical entrepreneurship tools drawn from Start Here, applicable to both founders and intrapreneurs A sharper sense of how to keep customers and employees at the centre of a technology agenda Confidence to make decisions on emerging technology without waiting for the next hype cycle

Why organisations work with Dan Waldschmidt He has run the turnaround himself. As CRO then CEO of Panzura, he led 150% year-on-year customer base growth and 288% three-year revenue expansion, which gives the speaking material a current operator’s authority. The Edgy Conversations thesis is research-based, drawing on 1,000 case studies of outlier performers across business, science, and sport, and gives audiences a defensible argument for unconventional commercial choices. He speaks credibly to enterprise technology buyers. The Panzura mandate sits in hybrid cloud storage and ransomware resilience, which makes him useful for boards balancing growth ambition with infrastructure risk. His work travels well from sales kickoffs to executive offsites because the same framework is applied to revenue, talent, and brand positioning. The voice is direct and confrontational by design. Senior teams that are tired of motivational keynotes tend to respond to a speaker willing to name what is not working in the room. Biography highlights Chief Executive Officer of Panzura, appointed January 2024, having joined as reFounder and Chief Revenue Officer in 2020. Author of Edgy Conversations: How Ordinary People Can Achieve Outrageous Success, published 2014. Founder of Waldschmidt Partners International, a strategy consultancy active 2010 to 2018. Wall Street Journal listed his Edgy Conversations blog among the top sales blogs online. Contributor at Entrepreneur.com; featured in Forbes, CNBC, and Business Insider. Ultra-endurance athlete with multiple 100-mile race finishes, including the Everest Marathon course. Biography The hardest part of a turnaround is not the diagnosis. It is doing the work while the business is still running. Revenue targets do not pause for restructuring, customers do not wait for a refreshed value proposition, and the sales team needs a story to tell on Monday morning. Most strategy advice does not survive contact with that pressure. Dan Waldschmidt’s career has been built inside that pressure. At Panzura, the hybrid cloud storage company, he joined in 2020 as reFounder and Chief Revenue Officer, rebuilt the commercial engine, and was appointed CEO in January 2024. The published numbers, 150% year-on-year customer base growth, 288% three-year revenue expansion, 125% net retention, and Inc. 5000 recognition, came from a deliberate repositioning into the enterprise market and a tightening of the sales motion around ransomware resilience and data security. The intellectual backbone is Edgy Conversations, his book based on the stories of 1,000 outlier performers across business, science, mathematics, and sport. The argument is that breakthrough commercial outcomes come from a small number of unfashionable behaviours: deliberate focus, willingness to refuse the conventional path, and a narrow definition of what counts as success. Before Panzura, he ran Waldschmidt Partners International, advising leadership teams on revenue strategy, and his columns and blog have been cited by the Wall Street Journal and Entrepreneur.com. For senior buyers, the practical relevance is the combination of operator and author. The frameworks are not abstract. They are the same frameworks he is currently applying to a public-stage enterprise technology business with real customers and real quarterly numbers. Key speaking topics Revenue turnaround and commercial repositioning Sales transformation in enterprise technology High-performance behaviour in commercial teams Brand and category differentiation under pressure AI and data security as growth narratives Leadership of restructured commercial functions Ideal for Chief Revenue Officers and sales leadership teams resetting commercial strategy CEOs and boards navigating a turnaround or strategic repositioning Founders and scale-up leadership teams in enterprise technology Sales kickoffs, partner summits, and executive offsites where the audience is operators rather than observers Audience outcomes A direct read on which commercial behaviours predict outlier results and which do not A framework for tightening sales motion and customer focus during a strategy reset Specific operating examples from a current enterprise technology turnaround Language for repositioning a business in a contested category A challenge to the default assumption that incremental change will deliver step-change growth

Why organisations work with Kevin Brown He brings the operator’s view. Twenty years inside SERVPRO’s leadership team, helping build a franchise system into a billion-dollar category leader, gives him direct credibility with sales, service, and franchise audiences that academic culture speakers cannot match. The HERO Effect is a usable framework, not a slogan. It gives frontline teams and managers a shared language for personal accountability that survives the flight home from the conference. He sits comfortably in front of mixed audiences: sales kick-offs, franchisee conventions, dealer meetings, and customer-experience summits. The same material lands with technicians, agents, and senior leaders. Repeat-booking proof. His client list, which includes American Express, Delta Air Lines, PayPal, ExxonMobil, Chick-fil-A, and Ernst and Young, reflects organisations that buy speakers on outcomes, not on novelty. Recognition from buyer-facing bodies. Global Gurus Top 30 Motivational Speakers (2024), SpeakInc Top 10 Keynote Speakers (2021), and NorthStar Meetings Group Best Keynote Speakers (2019). Biography highlights Author of The Hero Effect: Being Your Best When It Matters the Most (2017) and Unleashing Your Hero (HarperCollins Leadership, 2021). Spent more than 20 years on the senior leadership team at SERVPRO, helping grow the franchise system into a billion-dollar category leader. Creator of the HERO Effect framework, used as the basis of his keynote programmes and books. Named to Global Gurus’ Top 30 Motivational Speakers list (2024). Selected to SpeakInc’s Top 10 Keynote Speakers (2021) and NorthStar Meetings Group’s Best Keynote Speakers (2019). Keynote client list includes American Express, Delta Air Lines, PayPal, ExxonMobil, Chick-fil-A, Verizon Connect, O’Reilly Automotive, Ernst and Young, Booz Allen Hamilton, and Merck. Biography Service-led businesses spend heavily on customer-experience programmes and still lose customers at the moment of contact. The reason is rarely strategy. It is the daily, individual choices of the people closest to the customer, and most cultures do not equip those people to choose well under pressure. That is the territory Kevin Brown has worked in for thirty years, first as an operator and now as a keynote speaker. Two decades of his corporate career were spent on the senior leadership team at SERVPRO, where the team built the franchise system into a billion-dollar category leader. He learned culture from the inside, in a network of independent operators where consistency had to be earned every day rather than mandated from headquarters. Out of that experience came the HERO Effect, the framework that anchors his keynotes and his two books, The Hero Effect (2017) and Unleashing Your Hero (HarperCollins Leadership, 2021). The argument is straightforward. Excellence is a personal practice before it is an organisational outcome, and leaders who treat culture as a behavioural discipline, not a values poster, get measurably different results from their frontline teams. His client list reflects who that argument lands with: American Express, Delta Air Lines, PayPal, ExxonMobil, Chick-fil-A, Verizon Connect, Ernst and Young, Booz Allen Hamilton. Global Gurus named him to its Top 30 Motivational Speakers list in 2024. The work is not theory borrowed for a stage. It is a set of operating principles taken back into the room they came from. Key speaking topics Service excellence and customer experience Culture and frontline accountability Leadership at every level Personal performance and ownership Sales-team motivation and consistency Franchise and dealer-network performance Ideal for CHROs, customer-experience leads, and operations leaders running cultural change inside service-led organisations. Sales kick-offs, dealer conferences, and franchisee conventions where the audience is mixed-seniority and outcome-focused. Front-line and customer-facing teams in retail, hospitality, financial services, and field service. Audience outcomes A shared vocabulary for personal accountability that managers can keep using after the keynote. A clearer line between individual behaviour and customer-experience results, made concrete with examples from inside a billion-dollar franchise system. Renewed energy in mixed-audience settings such as sales kick-offs and dealer meetings, where engagement is the usual brief. Practical prompts for managers on how to coach service consistency rather than mandate it.

Why organisations work with Aimee Connolly She has grown a cosmetics brand from one product to more than 100, and from a founder-led startup to around EUR 32.6 million in revenue in 2024 without external investment, giving her a concrete view on capital discipline most consumer founders do not have. She has worked every stage of modern beauty distribution in person: independent pharmacies, Boots, Brown Thomas, Dunnes Stores, Selfridges, airport retail, direct-to-consumer and standalone stores in Kildare Village, Belfast and London. Her team has scaled from her alone to more than 100 staff across Ireland and the UK, which makes her credible on the operational and cultural shifts a founder has to make to stop being the bottleneck. She is preparing a US launch for Q4 2026 and speaks openly about how AI is being used inside the business to lift productivity and support that expansion, which is unusually specific for a consumer-brand founder. Her awards are from credible named bodies (EY Entrepreneur of the Year Ireland 2021 in the Emerging category, IMAGE PwC Businesswoman of the Year 2025, UCD Alumni Award in Business 2025), so her authority does not rest on a single category or year. Biography highlights Founder and CEO, Sculpted by Aimee; founded the business at age 23 while finishing her degree. Scaled the brand to EUR 32.6 million in 2024 revenue, 47% year-on-year growth, with more than 100 staff and over 500 stockists across Ireland, the UK and the Middle East. Retail footprint includes Boots, Brown Thomas, Dunnes Stores and Selfridges, plus own-brand stores in Kildare Village, Belfast and London. EY Entrepreneur of the Year Ireland 2021, Emerging category. IMAGE PwC Businesswoman of the Year 2025; Young Businesswoman of the Year 2022; Business and Finance Elevation Award 2024. University College Dublin Alumni Award in Business 2025; BComm International (first-class honours), UCD. Founder of Sculpted: The Academy, a professional training business for makeup artists. Biography Sculpted by Aimee did not exist in 2016. By 2024 it was turning over EUR 32.6 million, growing 47% year on year, and sitting on shelves in Boots, Brown Thomas, Dunnes Stores and Selfridges. It got there without outside investors. That single fact changes the conversation about what a bootstrapped consumer brand can realistically do inside a category dominated by multinationals. Aimee Connolly built the business at 23, while finishing a first-class BComm International at University College Dublin. The first product was a three-pan sculpting palette, which is where the name came from. The range is now past 100 SKUs, the team past 100 people, and the retail footprint covers Ireland, the UK and the Middle East, with own-brand stores in Kildare Village, Belfast and London and a US launch planned for the fourth quarter of 2026. Her credibility on growth is not theoretical. She has lived each transition that breaks most consumer founders: from practitioner to operator, from single-market to multi-market, from independent stockists to listings with Boots and Selfridges, from founder-led decisions to a structured team. She has been named EY Entrepreneur of the Year Ireland in the Emerging category, IMAGE PwC Businesswoman of the Year 2025, and received the University College Dublin Alumni Award in Business 2025. What she brings into a room is unusually specific for a consumer founder: the mechanics of self-funded scaling, retail buyer relationships, product discipline under rapid range expansion, and, more recently, how AI is being embedded inside the business to support the US move. She is the operator buyers want when the brief is how to grow without losing the brand, and without giving it away. Key speaking topics Scaling a self-funded consumer brand Founder to CEO transition Retail and omnichannel strategy in beauty Direct-to-consumer and e-commerce growth International market entry AI in operations and brand building Building and retaining a high-growth team Ideal for Founders and CEOs of consumer and beauty brands preparing for a step-change in scale. Retail, buying and category leadership teams looking at how challenger brands are winning shelf space. Women’s leadership and entrepreneurship programmes in large corporates. Marketing and e-commerce leadership teams in founder-led or founder-adjacent businesses. Audience outcomes A concrete sense of what self-funded scaling actually demands, from working capital to retail terms. A clearer view of the decisions that break founders at the EUR 10 million to EUR 50 million transition. Practical perspective on how a challenger brand gets and keeps listings at Boots, Brown Thomas and Selfridges. A grounded read on where AI is genuinely moving the needle in a consumer business today. Renewed confidence in the case for patient, brand-led growth over capital-heavy expansion.

Why organisations work with Dija Ayodele She runs the clinic that beauty boards refer to when they need to understand what their products actually do on darker skin. The advisory work draws on operating reality, not theory. Black Skin: The Definitive Skincare Guide (HarperCollins, 2022) is the reference text on the subject in the UK market. Brands working with her are working with the author of the category’s commercial vocabulary. Advisory roles with the British Beauty Council, BABTAC, and Beauty Backed Trust give her direct sight of where the sector is heading on regulation, training standards, and inclusion benchmarks. A Vogue Business Top 100 Beauty Innovator listing places her among the small group of operators whose decisions are read as signals by the broader industry. Biography highlights Founder, Black Skin Directory (2018), a multi-award-winning platform connecting people of colour to professional skincare services. Founder, West Room Aesthetics, a London skin clinic with a focus on skin of colour. Author, Black Skin: The Definitive Skincare Guide, HQ / HarperCollins UK, foreword by Caroline Hirons. Advisory Board Member, British Beauty Council; Trustee, Beauty Backed Trust; advisor to BABTAC. Vogue Business Top 100 Beauty Innovator, 2024. Speaking and contribution credits include the House of Commons, the Financial Times, Cosmoprof, Refinery29, the British Association of Dermatologists, Oxford University, and the BBC. Biography Most large beauty brands cannot answer a simple operating question with confidence: what does our product do on darker skin, and who in our business owns the answer. The category has spent decades formulating, training, and marketing around a narrower customer than the one it now serves. Dija Ayodele has spent her career making that gap visible and commercially solvable. The Black Skin Directory, which she founded in 2018, started as a way to connect people of colour to clinicians who knew how to treat them. It has become a reference point for an industry trying to reposition. Her clinic, West Room Aesthetics in London, gave her the clinical evidence base that the wider sector did not have, and the platform to argue the commercial case. Black Skin: The Definitive Skincare Guide, published by HQ in 2022 with a foreword by Caroline Hirons, is the UK market’s first comprehensive consumer reference on the subject. The book reframed what was being treated as a marketing problem into a product, education, and training problem. That reframing is now reflected in her advisory work with the British Beauty Council, BABTAC, and the Beauty Backed Trust, where she sits on the bodies setting standards for the sector. Vogue Business named her among its Top 100 Beauty Innovators in 2024. She has spoken or contributed at the House of Commons, the Financial Times, Cosmoprof, Refinery29, Oxford University, and the British Association of Dermatologists. She co-founded CLICKED!, an AI-driven skincare personalisation platform, taking the same operating question into a new format. Key speaking topics Inclusive product and customer strategy in beauty and consumer goods Skin health and the underserved consumer Building category authority through a vertical platform Regulation, training standards, and advisory work in the beauty sector AI and personalisation in skincare Founder journey in a clinical and consumer category Ideal for Beauty, personal care, and consumer health CMOs and product leaders Retail and category buying teams reviewing assortment and own-brand strategy Industry bodies, regulators, and training providers in the beauty sector Investor and corporate audiences focused on inclusive consumer growth Audience outcomes A clear picture of where mainstream beauty product and marketing systems fail customers of colour, and where the commercial upside sits A working framework for auditing product, training, and education around skin of colour Specific examples of brands and platforms that have shifted strategy, and what changed in their operating model A read on the regulatory and training direction the sector is moving in, drawn from her advisory seats

Why organisations work with Alex Connock He runs the AI for Executives module on the Oxford Executive MBA and co-directs Oxford’s postgraduate course in Artificial Intelligence for Business, so the content has been pressure-tested with senior leaders before it reaches a corporate audience. He spent two decades running media businesses at scale, including thirteen years as co-founder and CEO of Ten Alps with Bob Geldof and five as Managing Director of Endemol Shine North, which means his framing of AI is grounded in production economics, not vendor narrative. His Routledge textbook on media business models in the AI age is a teaching reference at multiple business schools and has been translated into Korean and Turkish, giving him a coherent published argument rather than a deck of demos. He moves credibly between a board conversation about AI strategy and a creative team session on generative tools, which is rare in a topic dominated by either technologists or policy commentators. Biography highlights Senior Fellow, Saïd Business School, University of Oxford; co-director of Oxford’s postgraduate course in Artificial Intelligence for Business. Professor of Media and Artificial Intelligence, University of Exeter. Head of Department, Creative Business, National Film and Television School. Author of three Routledge titles, including “Media Management and Artificial Intelligence” (2022), “Media Management and Live Experience” (2024), and “Entrepreneurship in Media and Entertainment” (2025). Co-founder and former CEO of Ten Alps (now Zinc Media) with Bob Geldof; former Managing Director of Endemol Shine North. Education: PPE (Oxford), Journalism (Columbia), MBA (INSEAD), PhD in video optimisation for e-commerce. Biography Generative AI has reordered the cost base of every business that produces content, software, or marketing, and the question for leadership teams is no longer whether to engage but where the operating model actually changes. That question is harder to answer well than the public debate suggests. It needs someone who has run a production company through a previous wave of digital disruption, and who teaches the underlying technology to senior executives now. That is the position Alex Connock occupies. At Saïd Business School in Oxford he co-directs the postgraduate course in Artificial Intelligence for Business and runs the AI for Executives module on the Executive MBA. He holds a Professorship in Media and Artificial Intelligence at the University of Exeter and leads the Creative Business department at the National Film and Television School. Before the academic work he spent two decades as an operator. He co-founded Ten Alps with Bob Geldof in 1998 and ran it as chief executive for thirteen years, producing programming for UK and international broadcasters and the UK government’s Teachers TV. He then ran Endemol Shine North as Managing Director through a period of substantial growth. His three Routledge titles, including the 2022 textbook “Media Management and Artificial Intelligence” with Korean and Turkish translations, give the talks a published spine. The result is a speaker who can take a board conversation from generative AI as topic to specific decisions about content, channel, and capital, with a vocabulary that holds up in front of both the strategy team and the creative team. Key speaking topics Generative AI and the media business AI for executives and the corporate operating model AI applied to marketing and brand The economics of synthetic content and creator platforms AI, national strategy and creative industries policy Entrepreneurship and growth in media and entertainment Ideal for Boards and executive committees commissioning an AI strategy session that goes beyond capability demos. CMOs, CSOs, and content leaders in media, entertainment, publishing, advertising, and marketing. Executive education and senior leadership programmes inside large corporates. Industry conferences in media, technology, and creative industries seeking a credentialed academic voice with operator history. Audience outcomes A clear read on where generative AI changes the unit economics of content, marketing, and customer-facing operations. A structured view of the AI tooling landscape, anchored to specific business decisions rather than vendor categories. Reference points from media businesses already running AI in production, including platforms, broadcasters, and creator economies. A working vocabulary for the boardroom conversation on AI strategy that holds up with both technical and commercial colleagues.