Customer Experience & Marketing

Why organisations work with Roger Dooley A 20-year published track record applying neuromarketing to commercial problems, not a recent rebrand into the topic. Friction gives commercial leaders a single operational lens for finding the small frictions that quietly suppress revenue, conversion, and loyalty. Brainfluence translates academic behavioural research into 100 specific tactics marketing and CX teams can deploy, which is why the book has been translated into eleven languages. The Persuasion Engine (Wiley, 2026) gives buyers a published account of how AI is moving neuromarketing tools out of Fortune 500 research budgets and into reach of ordinary commercial teams, a shift most CX functions have not yet built a working view of. Forbes column and 400-plus episodes of the Brainfluence podcast keep him in active dialogue with the field’s leading researchers, from Robert Cialdini to Dan Ariely. Biography highlights Author of Brainfluence (Wiley, 2011), translated into eleven languages. Author of Friction (McGraw Hill, 2019), named a Top 3 Management Book and Best Business Book of 2019 by PwC’s strategy+business. Author of The Persuasion Engine (Wiley, 2026), on AI applied to behavioural science and neuromarketing. Forbes contributor on neuromarketing, customer experience and behavioural science. Host of the Brainfluence podcast, with guests including Robert Cialdini, Dan Ariely, Dan Pink, Tom Peters, Rory Sutherland, Nir Eyal and BJ Fogg. Named a Top 50 Global Thought Leader and Influencer on Customer Loyalty by Thinkers360. Biography Most marketing plans assume customers behave rationally. They do not. The gap between what a brand believes its customers are doing and what their brains are actually doing is where Roger Dooley has built his work for two decades. His 2019 book Friction (McGraw Hill) argues that the small unnecessary frictions inside a buying journey, an employee process, or a product experience are usually more powerful than the bigger strategic levers leaders prefer to discuss. PwC’s strategy+business named it a Top 3 Management Book and Best Business Book of 2019. The earlier Brainfluence (Wiley, 2011) compresses academic behavioural research into 100 marketing-grade tactics, and has been translated into eleven languages. That commercial frame is what separates Dooley from purely academic behavioural-economics voices. The Neuromarketing blog he started in 2005, his Forbes column, and 400-plus episodes of the Brainfluence podcast keep him in continuous dialogue with Robert Cialdini, Dan Ariely, Rory Sutherland, BJ Fogg and Nir Eyal, then translated for marketing, CX, and growth teams who need to ship decisions on Monday. The Persuasion Engine (Wiley, 2026) turns to AI: how language models and behavioural analytics are pushing tools once held inside Fortune 500 research budgets into the hands of much smaller commercial teams, and the governance and customer-trust questions that follow. Key speaking topics Neuromarketing and consumer neuroscience Friction in customer experience and operations Behavioural economics applied to marketing and sales AI-enabled behavioural science and persuasion Customer loyalty and brand trust Persuasion and decision architecture Ideal for CMOs and marketing leadership teams redesigning customer journeys Heads of customer experience and digital product leaders working on conversion and retention Sales leaders rebuilding playbooks around buyer psychology Growth and innovation teams testing AI-enabled behavioural tools Audience outcomes A working definition of where friction is suppressing revenue inside their own customer and employee journeys A vocabulary of behavioural mechanisms drawn from named research, not generic persuasion tropes A current read on how AI is changing the cost and access economics of behavioural research Specific, testable changes to marketing, sales or CX practice they can run inside their teams

Why organisations work with John Ridding He ran the playbook the rest of the news industry copied. The FT moved to a paywall in 2002, a metered model in 2007, and trial-led subscriptions in 2015, reaching one million subscribers in 2019 and 2.9 million paying users by 2023. He brings the inside view of a cross-border acquisition that worked. The 2015 sale of the FT from Pearson to Nikkei is one of the cleanest examples of a Japanese parent acquiring a Western media asset without breaking it. He has signed the first UK national publisher licensing deal with OpenAI, which gives him a current operator perspective on how content businesses negotiate with foundation model companies, not a commentator’s view. He spent 35 years inside one institution and ran it for almost 20. That tenure is unusual at his level and gives him a coherent argument about long-horizon transformation rather than a sequence of quarterly bets. Biography highlights Chief Executive Officer of the FT Group, May 2006 to June 2025. Special Executive Director of Nikkei, parent company of the Financial Times since 2015. Honorary Chairman of the Financial Times following his transition from CEO. Previously Publisher of FT Asia and Chairman of Pearson Asia, 2003 to 2006. Foreign correspondent for the FT in Seoul, Paris and Hong Kong, with reporting from China, Japan, India and Indonesia. First-class honours degree in Philosophy, Politics and Economics, Oxford University. Biography The reader-revenue model now treated as orthodoxy across global news media did not exist as a serious commercial strategy when the Financial Times began charging for online journalism in 2002. The decision was contested inside the building and dismissed outside it. Two decades later, it is the model the New York Times, the Washington Post and most of the European broadsheets have adopted in some form. John Ridding ran that experiment to scale. As CEO of the FT Group from 2006 to 2025, he took the paper from print-led economics to a paying audience of 2.9 million and revenues of GBP 500m, with more than two-thirds of revenue from digital subscriptions. The headline numbers matter, but the operating choices behind them are what executives in other sectors find useful: how to price confidently when the market expects free, how to redesign the product around habit rather than transactions, how to build a direct data relationship with a reader. He also managed two structural events most CEOs never face. The 2015 sale of the FT from Pearson to Nikkei moved a British editorial institution into Japanese ownership without disturbing the journalism. In April 2024 the FT became the first UK national publisher to license its content to OpenAI, an early test of how content owners negotiate with foundation model companies on terms rather than waiting to be scraped. Before running the business he reported from it. Postings in Seoul, Paris and Hong Kong covered the Asian financial crisis, the rise of China as a commercial power, and the early years of the Eurozone. That reporter background is the throughline. He talks about the digital subscription business the way a foreign correspondent talks about a country, in specifics, not abstractions. Key speaking topics Subscription and reader-revenue business models Digital transformation of legacy businesses AI and the future of content, media and intellectual property Cross-border M&A and post-acquisition integration Global business through the lens of news and capital flows Leadership of long-horizon transformation The economics of trust in a fragmented information market Ideal for CEOs and CFOs of subscription, media, publishing and content businesses Boards of legacy companies designing direct customer-revenue strategies Chief Strategy and Chief Commercial Officers wrestling with pricing in commoditising markets Senior teams negotiating content, IP or data licensing terms with AI platforms Audience outcomes A clear account of how a legacy business shifted from advertising to direct customer revenue, with the sequencing decisions that made it work A framework for thinking about pricing, product and data as one operating system rather than three departments An informed read on what content owners are actually negotiating with foundation model companies, beyond the headlines A view on cross-border integration that treats culture and editorial autonomy as commercial assets, not soft factors

Why organisations work with Maria Luisa Mariscal de Körner She addresses migrant and diaspora communities as both a workforce question and a consumer market, the two halves most diversity speakers and most marketing speakers each cover only one of. In her work the talent function and the brand function share a single conversation, which is rare. As a German immigration lawyer (Dr. iur.), she advises employers on what changed under the 2026 update to the Skilled Immigration Act: higher EU Blue Card salary thresholds and tighter compliance duties, translated into hiring decisions rather than general legal commentary. Operating experience in market entry, not analysis from outside the process. Her consultancy has advised foreign companies establishing operations in Germany, and German employers recruiting internationally, since 2014. A legally grounded case that cultural difference creates value twice over: in the workforce a company builds and in the market it sells to. Biography highlights Doctorate in law (Dr. iur.) with a focus on economics, diversity, and law, from the University of Würzburg; LL.M. in German and international law (magna cum laude); study in Bolivia and Germany. Teaches ethno-marketing and intercultural management at Rhine-Waal University of Applied Sciences (Kleve), and has lectured since 2008 across nine institutions on three continents. Founder since 2014 of Malu Mariscal, Innovation und Vielfalt, advising on market entry into Germany, international recruiting, and diversity and intercultural management. Author of four specialist and academic books and the bilingual children’s book “Der Herrscher der Berge: Eine unglaubliche Reise”, which addresses prejudice and difference. Co-founder of a migrant women’s network and initiator of free legal-advice services at universities; recognised with the first Bavarian Integration Award (2012) as part of the Würzburg theatre group Tschungulung. Winner of the first Bavarian Integration Award (Bayerischer Integrationspreis, 2012), as part of the Würzburg theatre group Tschungulung, recognised by the Bavarian Landtag and Integration Council. Works with a network of more than 200 advisors and freelancers across three continents; presents in German, English, and Spanish. Biography Most organisations treat migration as one problem: a recruiting and integration task solved once, at the point of hire. But the same communities a company recruits from are also markets it sells to, and the two functions almost never share data or a strategy. Maria Luisa Mariscal de Körner works on that gap. She is a German immigration lawyer and a Dr. iur. from the University of Würzburg, with an LL.M. in German and international law. Her doctorate focused on economics, diversity, and law. She has lectured since 2008 at nine institutions on three continents, and now teaches ethno-marketing and intercultural management at Rhine-Waal University of Applied Sciences in Kleve. That grounding carries into current practice. The 2026 update to the Skilled Immigration Act raised EU Blue Card salary thresholds and tightened employer compliance, and her consultancy, Malu Mariscal, Innovation und Vielfalt, advises foreign companies entering Germany and German employers recruiting internationally on what those rules mean operationally. She works with a network of more than 200 advisors and freelancers across three continents. Her argument to leaders is concrete: cultural difference creates value in two directions at once, in the workforce a company builds and in the market it sells to. It does so only when the organisation removes the legal and cultural friction that keeps both at the edges. Key speaking topics The diaspora dividend: migration as workforce and as market Skilled-worker immigration law and employer compliance under the 2026 Fachkräfteeinwanderungsgesetz Market entry into Germany: where international companies actually fail Diversity as an innovation lever, not a compliance line Leading multicultural, multigenerational teams in the AI era Ideal for CHROs and heads of talent acquisition internationalising the workforce Marketing and brand leaders weighing diaspora and migrant communities as consumer markets Boards and executive teams in German-speaking markets reviewing international hiring strategy DEI leads who need a partner grounded in legal and economic detail, not awareness training Audience outcomes A single operating view of diaspora communities across talent and marketing, instead of two separate HR and brand problems A read on what the 2026 Skilled Immigration Act changes mean for their own hiring decisions, not just their legal team’s The specific points where international companies fail entering the German market, and the legal and cultural reasons why A legal and economic case for cultural difference as an innovation driver, distinct from a compliance argument

Why organisations work with Andrea Iorio Operator credibility from inside a platform business: five years running Tinder across Latin America, where consumer-tech decisions had to be made under real commercial pressure, not theorised about. A published, peer-reviewed thesis on the AI-human boundary. Between You and AI (Wiley) made the USA Today bestseller list and gives him a defensible point of view that maps to a three-part framework executives can use. Four-language, multi-market authority. He writes the MIT Technology Review Brasil column, hosts NVIDIA Brazil’s official podcast, and lectures on the MBA at Fundação Dom Cabral, while delivering keynotes to Fortune 500 audiences in English, Portuguese, Spanish, and Italian. A working CX and digital-transformation playbook drawn from his time as Chief Digital Officer at L’Oréal Brazil, useful for any consumer-facing organisation rebuilding its phygital journey. A delivery cadence at Fortune 500 scale. Repeat clients include Abbott, Bayer, Cargill, Dow, IBM, Roche, Syngenta, and Tetra Pak. Biography highlights USA Today bestselling author of Between You and AI: Unlock the Power of Human Skills to Thrive in an AI-Driven World (Wiley). Author of two #1 Amazon Brazil bestsellers in People Management and Leadership: 6 Competências para Surfar na Transformação Digital and O futuro não é mais como antigamente. Former Head of Tinder, Latin America (5 years) and Chief Digital Officer, L’Oréal Brazil. MBA professor at Fundação Dom Cabral. Columnist at MIT Technology Review Brasil; host of NVIDIA Brazil’s official podcast. Economics, Bocconi University (Milan); MA International Relations, Johns Hopkins SAIS (Washington, DC). Biography AI capability is no longer the scarce resource inside large organisations. Human judgement is. Between You and AI, the Wiley book that put Andrea Iorio on the USA Today bestseller list in 2025, makes that case for senior teams trying to convert pilots into operating advantage. The argument runs along three axes: cognitive, behavioural, and emotional. Each carries a practical set of skills that AI tools cannot supply on their own. The operator credentials behind that argument are unusual for someone now working primarily as an author and educator. Iorio spent five years as Head of Tinder for Latin America, then served as Chief Digital Officer at L’Oréal Brazil. Both roles forced commercial decisions about consumer technology under real revenue pressure, not the conference-room version of digital transformation. The academic platform sits alongside. He teaches on the MBA at Fundação Dom Cabral, writes the MIT Technology Review Brasil column, and hosts NVIDIA’s official Brazil podcast. His first book in Portuguese, 6 Competências para Surfar na Transformação Digital, set out a framework of six competencies, from cognitive flexibility to digital altruism, that became the most-read leadership title on Amazon Brazil. Clients book him for Fortune 500 keynotes in English, Portuguese, Spanish, and Italian. The roster includes Abbott, Bayer, Cargill, Dow, IBM, Roche, Syngenta, and Tetra Pak. The work that follows the keynote is usually a board-level conversation about which human skills the organisation now needs to build, fast, alongside its AI deployment. Key speaking topics Artificial intelligence and human skills Digital transformation and leadership Customer-centricity and phygital experience Innovation culture Future of work in the age of AI Ideal for Boards and CEOs setting the human-skills agenda alongside an AI roadmap. CHROs and learning leaders redesigning capability programmes for an AI-augmented workforce. CMOs and CX leaders rebuilding the customer journey across digital and physical touchpoints. Latin America regional executive teams of multinational consumer and B2B businesses. Audience outcomes A three-part framework for the cognitive, behavioural, and emotional skills that matter most when AI enters the workflow. A concrete set of decisions about which managerial behaviours to keep, change, or retire in an AI-augmented operating model. Reference examples from Tinder, L’Oréal, and other consumer-facing businesses that have rebuilt the phygital customer journey. A working definition of innovation culture that distinguishes managed practice from creative theatre.

Why organisations work with Krista Jäntti She runs the validation work most internal innovation teams skip, separating generative AI and XR concepts that have a defensible business case from those that do not. Her perspective is operator-led, not analyst-led: as founder of EventuallyXR and Exthereal, she has built and shipped immersive products, not only written about them. She combines an Aalto Executive MBA with a working knowledge of AI, XR and blockchain, which lets her translate engineering reality into language a leadership team can act on. Selection for the 100 Women of the Future list and her advisory role at Aalto University place her inside the European deep-tech and creative-industries network, with current visibility into where the technology is actually heading. She speaks about AI and immersive technology with measured scepticism, naming the limits and risks alongside the opportunity, which lands well with senior audiences tired of hype. Biography highlights Founder and CEO of EventuallyXR, advising organisations on commercial use cases in extended reality, generative AI and blockchain. Founder of Exthereal, a digital fashion and immersive virtual production studio. Business Advisor at Aalto University, working inside the Aalto Digital Creatives programme. Named to the 100 Women of the Future list in 2023 for her work at the boundary of physical and generated reality. Aalto Executive MBA holder, with prior Master of Science training spanning life sciences and computer science. Task leader on the EU Horizon Seeds of Bravery programme supporting the Ukrainian deep-tech ecosystem. Published author on AI-powered digital humans and immersive UX in AR/VR Journey and on Medium. Biography Generative AI and extended reality keep arriving on board agendas faster than organisations can absorb them. The result, in most companies, is a pile of pilots, vendor demos and internal experiments that never connect to a commercial decision. Krista Jäntti’s work sits in that gap, between a technology that is genuinely interesting and a use case that is genuinely defensible. As founder and CEO of EventuallyXR, she advises organisations on where XR, generative AI and blockchain belong inside their business model, and where they do not. She is an operator first. Her second company, Exthereal, builds digital fashion and immersive virtual productions, which means she has shipped the kind of content and experience layer her clients are trying to evaluate. Her academic path runs from microbiology and biochemistry through computer science to an Aalto Executive MBA. That mix matters in the work, because emerging-technology decisions cut across engineering, design, regulation and commercial strategy at the same time. As Business Advisor inside Aalto University’s Digital Creatives programme, and as task leader on the EU Horizon Seeds of Bravery programme for the Ukrainian deep-tech ecosystem, she stays close to where the technology is being built, not only sold. She was selected for the 100 Women of the Future list in 2023, recognised for working at the boundary of physical and generated reality. Audiences who book her tend to want what that recognition implies: a speaker who can hold both the technical detail and the commercial question in the same sentence, and who will tell a leadership team which of their AI and XR bets are worth keeping. Key speaking topics Generative AI in business Extended reality and the metaverse Emerging technology validation AI-powered digital humans and immersive UX Digital fashion and virtual production Responsible adoption of AI and XR Innovation strategy for creative industries Ideal for CEOs, CDOs and innovation leaders shaping a generative AI or XR strategy. Boards weighing the commercial case for immersive and generative technology investment. Marketing, brand and creative leadership teams in consumer, fashion and media businesses. Corporate venture, R&D and emerging-technology teams choosing where to place pilot budget. Audience outcomes A clearer view of which generative AI and XR use cases have a defensible commercial case in their sector. A sharper sense of the difference between vendor narrative and real technical capability. Specific examples of how digital humans, immersive production and generative content are already being deployed. Language to brief internal teams and boards on responsible adoption of AI and immersive technology. Confidence to retire pilots that will not scale and double down on the ones that will.

Why organisations work with Jochen Wirtz He wrote the textbook the global services marketing field teaches from. Services Marketing: People, Technology, Strategy, co-authored with Christopher Lovelock, has sold over a million copies and shaped how MBAs are taught the discipline in more than 26 countries. He has paired that academic authority with two operator-facing AI books, Intelligent Automation and Agentic Artificial Intelligence, written with Pascal Bornet. Few service strategy voices can speak as fluently to both a CMO and a Chief Automation Officer. His Christopher Lovelock Career Contributions Award from the American Marketing Association and the Gronroos Service Research Award are the two most senior honours in the global services research community. Boards get a recognised authority, not a generalist. He has been Clarivate Highly Cited Researcher in economics and business in 2022, 2023, and 2024, which means his frameworks are the ones other researchers and practitioners are actively building on. He spent fifteen years running the UCLA-NUS Executive MBA Programme as founding director, so the audiences he addresses most naturally are senior leaders, not students. Biography highlights Vice Dean of MBA Programmes and Professor of Marketing, NUS Business School, National University of Singapore. Co-author of Services Marketing: People, Technology, Strategy (9th edition) with the late Christopher Lovelock, adapted for over 26 countries. Co-author of Intelligent Automation (2021) and Agentic Artificial Intelligence (2025) with Pascal Bornet, with contributors including Thomas H. Davenport. Christopher Lovelock Career Contributions Award (AMA, 2019) and Christian Gronroos Service Research Award (2024). Clarivate Highly Cited Researcher in economics and business, 2022, 2023, and 2024; over 200 academic articles and six features in Harvard Business Review. Academic Scholar at Cornell Institute for Healthy Futures; International Fellow at Karlstad University Service Research Center; Global Faculty at Arizona State University Center for Services Leadership. Biography Service businesses are where AI is hitting the operating model first. Customer interactions, advisory work, claims handling, hospitality, healthcare reception, professional services delivery: all of it is being rewired around intelligent agents, and very few people on the academic side have stayed close to that shift in practical terms. Jochen Wirtz has. He is Vice Dean of MBA Programmes and Professor of Marketing at NUS Business School, and the co-author, with the late Christopher Lovelock, of Services Marketing: People, Technology, Strategy. The textbook is now in its ninth edition, has sold over a million copies, and has been adapted for more than 26 countries. It is the spine of the discipline globally. What makes him useful in a leadership room rather than a classroom is the second body of work. With Pascal Bornet he wrote Intelligent Automation in 2021 and Agentic Artificial Intelligence in 2025, with contributions from Thomas H. Davenport and others. Both are written for operators making real choices about where to put AI inside their service architecture and where not to. The credentials line up behind that: the Christopher Lovelock Career Contributions Award from the American Marketing Association, the Christian Gronroos Service Research Award, three consecutive years as a Clarivate Highly Cited Researcher in economics and business, and fifteen years as founding director of the UCLA-NUS Executive MBA Programme. Boards get an academic with the authority to set the agenda and the operator literacy to follow it through. Key speaking topics Services marketing and service management AI agents and intelligent automation in service organisations Service strategy and organisational redesign Customer experience in AI-enabled service Platform business models Corporate digital responsibility and governance Cost-effective service excellence Ideal for CEOs, COOs, and CMOs of service-led businesses redesigning operations around AI agents. Chief Digital, Transformation, and Automation Officers building the AI-and-services roadmap. Boards and executive committees in financial services, professional services, hospitality, healthcare, and telecoms working through service productivity and customer impact at the same time. Audience outcomes A clearer view of where AI agents create durable advantage in a service business and where they create new risk. A working vocabulary for the service strategy choices behind automation programmes, drawn from the field’s leading textbook. Frameworks from Intelligent Automation and Agentic Artificial Intelligence that translate AI investment into service design decisions. A sharper sense of corporate digital responsibility as service interactions become increasingly machine-mediated. Confidence that the operating model conversation and the customer experience conversation are the same conversation.

Why organisations work with Giuseppe Stigliano Co-author with Philip Kotler of three books on the future of retail and marketing, including Redefining Retail: 10 Guiding Principles for a Post-Digital World, giving boards a tested framework rather than a point of view. Sits on both sides of the table: Global CEO of Spring Studios, former CEO of Wunderman Thompson Italy, and Adjunct Professor at UCL, so the same person who teaches the framework has run the P&L it applies to. Named to the Thinkers50 Radar Class of 2024, the bench of emerging thinkers the Thinkers50 community expects to shape management practice. Works directly with CMOs and retail leadership on the operating consequences of AI, omnichannel and changing consumer behaviour, not the headline trends. Delivers in English, Italian and French, with keynote experience in over thirty countries across B2B and B2C audiences. Biography highlights Co-author with Philip Kotler of Retail 4.0, Onlife Fashion and Redefining Retail (Wiley, 2024); books translated into eight languages. Global CEO of Spring Studios; former CEO of Wunderman Thompson Italy; previously led a WPP EMEA team across FCA, J. Walter Thompson and Spring Studios. Thinkers50 Radar Class of 2024. Adjunct Professor of Retail and Consumer Entrepreneurship at UCL School of Management, with prior teaching at Universita Cattolica del Sacro Cuore and POLIMI Graduate School of Management. Ph.D. in Marketing and Economics; Forbes columnist and LinkedIn Top Voice. TEDx talk How To Become a Marketing Superhero with over one million views. Biography Retail used to be a question of channel. It is now a question of operating model. Consumer businesses run physical stores, e-commerce, marketplace, social commerce and emerging virtual touchpoints in parallel, often with separate leadership, separate metrics and separate technology stacks. The customer sees one brand. The organisation behaves like several. Redefining Retail, co-authored with Philip Kotler and published by Wiley in 2024, sets out ten principles for running the commercial model of a consumer business when the digital age is no longer the destination but the baseline. The argument behind the book is operational: sustainability, inclusion, working policy and AI are no longer brand topics, they are inputs into the value chain. The book sits alongside two earlier Kotler co-authorships, Retail 4.0 and Onlife Fashion, and together the three are translated into eight languages. The credibility on the operating side comes from three CEO tenures at international marketing agencies. As Global CEO of Spring Studios, Stigliano leads a creative platform with offices in London, New York, Los Angeles and Milan, serving fashion, beauty, luxury, hospitality and lifestyle clients. Before that he was CEO of Wunderman Thompson Italy and led a WPP EMEA team across FCA, J. Walter Thompson and Spring Studios. The academic side is held at UCL School of Management, where he is Adjunct Professor of Retail and Consumer Entrepreneurship. Thinkers50 named him to its Radar Class of 2024. He writes a Forbes column, holds a LinkedIn Top Voice designation, and his TEDx talk on marketing has passed a million views. In a boardroom on retail or consumer strategy, the most useful thing he brings is the dual standing: the framework being discussed is one he wrote, and the operating problem in the room is one he has had to solve as CEO. Key speaking topics The future of retail and the post-digital consumer Marketing and brand transformation Customer experience and commerce across physical, digital and virtual channels The business implications of AI for consumer-facing organisations Post-digital leadership Innovation in fashion, beauty and luxury Scaling consumer businesses internationally Ideal for CMOs and Chief Customer Officers redesigning the marketing and commerce operating model Retail, fashion, beauty, luxury and hospitality executive teams and boards Heads of digital and e-commerce inside consumer businesses moving past pilot-stage AI Innovation, transformation and strategy leads in consumer industries Audience outcomes A working vocabulary for the post-digital retail model and where it breaks current operating assumptions A framework, taken from Redefining Retail, for prioritising the ten shifts that matter most Sharper questions about where AI changes the customer-facing P&L and where it does not A clear read on how leading consumer brands are restructuring around omnichannel commerce Concrete examples drawn from his client work and CEO experience across luxury, fashion and beauty

Why organisations work with Rick Kelsey A working broadcaster, not a hired host. Kelsey is currently on air at Times Radio and BBC Business, which means he interviews real cabinet ministers and CEOs in his day job and brings the same posture to a corporate stage. Twelve years inside BBC newsrooms, including World Service and Newsbeat, plus editorial leadership of the Newscast podcast through the pandemic where audience grew by over 30 percent. Genuine subject command in personal finance and energy. He has written hundreds of BBC articles on mortgages, pensions, interest rates and the green-energy transition, so he can host a finance or sustainability brief without notes. Audience-building credibility outside corporate stages. As a presenter on The Running Channel, a YouTube channel of over 700,000 subscribers, he understands how to keep a non-captive audience listening, which translates directly to internal events. A track record across awards formats that punish weak hosts: the LEAF Awards, RFIx Financial Awards and European Hospitality Awards. Biography highlights Presenter at Times Radio, BBC Business and Spotify, covering personal finance, politics and energy. Twelve years at the BBC across television, radio and online, including World Service and Newsbeat. Edited the BBC’s Newscast podcast through the COVID-19 pandemic, with audience growth of over 30 percent. Co-host of The Running Channel on YouTube, with more than 700,000 subscribers. Author of hundreds of BBC personal-finance articles on mortgages, savings, pensions and energy bills. Hosted the LEAF Awards, RFIx Financial Awards and Gala Dinner, and the European Hospitality Awards. Biography Most corporate stages fail in the same way. The host is too cautious to push, the panel runs to the brief, and the audience leaves with a cleaner version of what they already believed. The fix is rarely a more polished MC. It is someone who interviews for a living and treats the stage as a newsroom. Rick Kelsey is that profile. He presents at Times Radio, BBC Business and Spotify, and spent twelve years on BBC staff across World Service and Newsbeat before leaving in 2022. Through the pandemic he edited Newscast, the BBC’s flagship politics podcast, and is credited with audience growth of more than 30 percent during that period. His specialist territory is personal finance and energy. He has written hundreds of BBC articles on mortgages, savings, pensions, interest rates and the green transition, and has interviewed UK prime ministers across multiple cycles. That base means a financial-services or utilities brief does not need scripting; he can take the room into the substance and out again. Outside the BBC he co-hosts The Running Channel, a YouTube property of more than 700,000 subscribers. Combined with awards-night work for the LEAF Awards, the RFIx Financial Awards and the European Hospitality Awards, the result is a host who can carry a 90-minute live show, keep an executive panel honest, and read when the room needs the next question rather than a longer answer. Key speaking topics Event hosting and panel moderation Awards-night presenting Personal finance and cost of living Mortgages, savings and interest rates Energy transition and renewable energy UK politics and policy Broadcast journalism and media Ideal for Internal communications and brand teams running town halls, leadership offsites and customer events. Financial services and consumer-finance audiences where a host needs to speak the subject fluently. Energy, utilities and sustainability conferences requiring a moderator across solar, wind and hydrogen briefs. Industry awards nights where the host carries the room from open to close. Audience outcomes A live event that holds executive attention from open to close, with crisp transitions and on-time running. Panels that produce something the audience did not already know, because the moderator pushes past the prepared answer. A finance or energy session translated into language a mixed corporate audience can act on. A presenter the audience associates with the BBC and Times brands, lifting the perceived production value of the event.

Why organisations work with James McCabe He brings primary training in dramatic literature, not communications consulting, which gives the work a different starting point: structure, character, suspense and resolution as operating tools, not metaphors. His applied focus is the moments where corporate language usually fails most visibly, namely M&A integration, transformation programmes and AI roll-out, where employees disengage from the official storyline within weeks. He works directly with senior communication leaders at named global organisations including Allianz and Siemens, with engagement framed around outcomes for the business, not the comms function. His Fable workshop format compresses the craft into a working session that produces a usable narrative artefact for the leadership team, not a theory lecture. The intellectual lineage is unusually deep for the topic: an Oxford doctorate in literature, the British Council Millennium Prize, and twenty-five years of pattern recognition across European, American and Asian engagements. Biography highlights Doctorate in literature from St John’s College, Oxford, and a Double First from University College Dublin. British Council Millennium Prize for doctoral research. Twenty-five years applying classical narrative design at enterprise level across Europe, the US, and Asia. Engagements with Allianz and Siemens at Group Communications level. Founder of Fable, an artist collective of poets, designers, and filmmakers for corporate narrative work. Guest on industry storytelling podcasts including Business of Story and Storytelling for Business. Biography The standard corporate communication toolkit is rhetoric: slogans, value statements, change decks. It is designed to persuade in the moment and forgotten by the next quarter. Classical narrative is built differently. It is the form humans have used for three thousand years to make complex change feel inevitable, and most organisations are not using it. That gap is what McCabe has spent twenty-five years closing. He came to the work as a poet and literary scholar, with a doctorate from St John’s College, Oxford and the British Council Millennium Prize, before any of it touched the inside of a boardroom. The discipline he brought across is structural: how stories actually move audiences, why suspense and reversal matter more than messaging, and how character functions in a corporate cast. The applied work is concentrated in the moments where corporate language tends to break: mergers and acquisitions, restructures, AI roll-outs and sustainability programmes. Group Communications functions at organisations including Allianz and Siemens have used him to design the through-line of those programmes rather than the deck. His Fable workshop format takes a leadership team through a compressed version of that craft and produces a narrative artefact the team can use. What makes the offer unusual is the lineage. Most commercial storytelling consultants come from advertising or PR. McCabe’s frame of reference is dramatic literature, which is why the diagnosis tends to be sharper than the topic suggests: it is not about better stories, it is about whether the organisation has a structurally coherent one at all. Key speaking topics Corporate narrative strategy Storytelling for mergers and acquisitions Brand and reputation through narrative design Narrative for AI and digital transformation Sustainability storytelling Leadership communication and executive presence Culture and engagement through story Ideal for CCOs, Heads of Group Communications and brand leadership teams M&A integration leads and post-deal communication owners CEOs and CHROs running enterprise transformation or AI programmes Marketing and brand teams under pressure to differentiate in saturated categories Audience outcomes A working understanding of how dramatic narrative differs from corporate rhetoric, and why one travels and the other does not. The structural elements of a usable enterprise story: protagonist, stakes, reversal, resolution. A diagnostic for where the organisation’s existing story is failing, in M&A, AI roll-out, transformation or brand. A method for designing leadership communication around narrative architecture rather than message points.

Why organisations work with Aljan de Boer A structured research model, not trend commentary. TrendsActive’s trend model draws on two decades of social science research – psychology, sociology, anthropology – to convert cultural signals into strategic implications. Audiences receive a framework, not a list of observations. Direct access to what 400+ CMOs are actually doing. As Community Director at the Institute for Real Growth, de Boer works inside a practitioner network of senior marketing leaders navigating the same pressures he describes. His insight is tested against real decisions, not desk research. The IRG Growth and Impact Studies as evidence base. His talk on humanized growth draws on two large-scale global studies produced by IRG in partnership with the Saïd Business School, University of Oxford – giving commercial teams a peer-reviewed foundation for strategies that go beyond shareholder primacy. Translation from complexity to commercial action. Where other trend speakers describe what is happening, de Boer’s focus is on what organisations should do about it – specifically for brand strategy, customer understanding, and growth planning at C-suite level. Named-brand consulting experience behind the research. TrendsActive’s client list includes Disney, Vodafone, and Hugo Boss – organisations where the same analytical approach has been stress-tested against real strategic choices. Biography highlights Head of Inspiration, TrendsActive – Netherlands-based trend consultancy applying social science to brand and business strategy Community Director, Institute for Real Growth – leads CMO leadership programme and connects a global community of 400+ senior marketing leaders IRG Impact Study, produced in partnership with Saïd Business School, University of Oxford – foundational research underpinning his humanized growth framework Board member, Dutch Platform of Innovative Marketing, for close to a decade Regular speaker and moderator, Dutch Marketing Awards; three-time winner, Best of MIE Senior Lecturer (Hoofddocent), Iris Academy; advisory and teaching roles in marketing and trends Biography Brands lose relevance not because their products deteriorate, but because the people they serve quietly change around them. Aljan de Boer has spent the past two decades helping commercial leaders see that shift before it becomes a crisis – using social science, not sentiment analysis, as the primary instrument. As Head of Inspiration at TrendsActive, de Boer works with a methodology that draws on psychology, sociology, and anthropology to decode fundamental changes in how people think, trust, and make decisions. The consultancy’s client list runs to major international brands across consumer, financial services, and technology sectors. Its trend model is designed not to describe what is fashionable but to identify what is structurally different about the human context organisations are operating in. Alongside his work at TrendsActive, de Boer serves as Community Director at the Institute for Real Growth, where he leads a global CMO leadership programme and connects a practitioner network of more than 400 senior marketing leaders. The IRG’s work – including its Growth and Impact Studies, developed in partnership with the Saïd Business School at the University of Oxford – provides the empirical backbone for his argument that durable commercial growth requires creating value for colleagues, customers, communities, and capital markets simultaneously. He calls this humanized growth; the research quantifies why it outperforms narrower models. The result is a speaker who brings an evidence base to questions that typically attract only opinion: what is actually changing in consumer behaviour, why geopolitical and generational pressure shifts brand expectations at a structural level, and what a marketing or commercial leadership team should concretely do next. Key speaking topics Sociocultural trends and brand strategy Humanized growth and multi-stakeholder value creation Consumer behaviour under economic and geopolitical pressure Generation Z and generational change Future-proofing organisations through social science ESG and sustainability as commercial strategy The polycrisis and its implications for business Ideal for CMOs and senior marketing leadership teams Chief Commercial Officers and growth strategy leaders Executive committees preparing for medium-term strategic planning Corporate conference programmes focused on brand relevance, customer strategy, or commercial resilience Audience outcomes A structured framework for identifying which sociocultural shifts are commercially significant, and which are noise Clearer understanding of the specific psychological, sociological, and generational forces reshaping customer and employee expectations Language and evidence for making the case internally for human-centred growth strategies, grounded in the IRG research base Sharper perspective on what Generation Z’s formative context – climate anxiety, political polarisation, pandemic – means for brand and product strategy A practical lens for translating societal complexity into near-term decisions on brand positioning, customer engagement, and organisational priorities

Why organisations work with Andrew Lloyd Gordon He brings a working academic’s grasp of behavioural science into the room where pricing, positioning and campaign calls actually get made, rather than leaving it at theory. His Google Digital Academy and “We Are Squared” training work gives him a current, practitioner-grade read on how digital marketing is actually taught and executed inside the platforms buyers depend on. His Warwick teaching post on the business MSc at WMG means his material is tested on senior post-graduate students, not only conference audiences, which sharpens the frameworks before they reach a client room. He has delivered to commercial, public-sector and charitable buyers at the same level of specificity – Cabinet Office, Vodafone, Lloyds, Dyson, the NHS, University of Cambridge – so the behavioural-science argument holds up outside the usual marketing-conference audience. Biography highlights Assistant Professor, WMG, University of Warwick, teaching on the post-graduate business MSc. MSc Business Psychology (Distinction), Coventry University; BA (Hons) Psychology, University of Liverpool; Organisation Studies, Warwick Business School. Trainer on Google’s “We Are Squared” digital marketing programme and member of Google’s Digital Academy training team. Client work with the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst Magazines, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. Signature keynote topics include customer psychology, the psychology of pricing, marketing-led growth and innovation adoption. Speaks internationally across the UK, USA, Middle East, Europe and the West Indies, to audiences ranging from 30 to 3,000. Biography Buying decisions are not made on the spreadsheet side of the brain. Price sensitivity, brand preference, the decision to try something new, the decision to stay with a supplier – these sit in territory that behavioural science has spent four decades mapping. Most commercial functions have not caught up. That gap is the working material of Andrew Lloyd Gordon’s career. He is a business psychologist with an MSc from Coventry, undergraduate psychology from Liverpool and organisation studies from Warwick Business School, and he holds an Assistant Professor post at WMG, University of Warwick, teaching on the post-graduate business MSc. The academic grounding is real; the output is commercial. His practitioner credentials sit next to the academic ones. He is a trainer on Google’s “We Are Squared” digital marketing programme and a member of Google’s Digital Academy training team, which keeps his material close to how digital acquisition is actually executed inside the platforms most organisations rely on. Client work spans the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. The argument he makes to senior commercial audiences is narrow and useful. Pricing, persuasion, innovation adoption and customer retention are psychological problems before they are channel problems, and teams built around funnels and attribution models routinely miss this. His keynotes walk leaders through the specific behavioural mechanisms – how price is perceived, how influence actually works, why new products stall on launch – and translate them into decisions marketing and product teams can take the next morning. Key speaking topics Customer psychology and the science of influence Behavioural pricing Marketing-led business growth Innovation adoption inside organisations Digital marketing strategy Applied behavioural science for commercial teams Ideal for CMOs, marketing directors and commercial leaders rebuilding how their teams think about customer decision-making. Pricing, revenue and product leaders who need a behavioural-science lens on pricing architecture and positioning. Innovation and transformation leads launching new propositions into sceptical internal and external audiences. Senior leadership teams in regulated or public-sector contexts where persuasion and adoption matter as much as the policy itself. Audience outcomes A working vocabulary for the behavioural mechanisms that drive customer choice, with named principles rather than anecdotes. Specific questions to take back to pricing, marketing and product teams about where psychology is being ignored in current practice. A sharper read on why well-resourced campaigns and launches underperform, and what to change first. Practical examples drawn from Google training and FTSE-scale client work, not laboratory studies alone.

Why organisations work with Tim Cortinovis He treats AI in sales as an operating model question, not a tooling question. The conversation shifts from “which platform” to “what does revenue generation look like when the work itself is automated” His “single-handed unicorn” thesis names a specific argument that lands with founders, scale-up CEOs and corporate innovators: the unit economics of building large companies with very small teams have changed, and the strategic implication is concrete He is one of a small number of speakers genuinely fluent in agentic AI for revenue, recognised by Thinkers360 in both the AI and Sales categories, not one or the other He delivers in English, German and Spanish, which makes him commercially useful across European corporate audiences without translation overhead The frame is business-first and pragmatic. Forbes called him a tech visionary, but the room gets actionable economics, not a tour of model capabilities Biography highlights Top 10 Thought Leader in Agentic AI and Top 10 Thought Leader in Sales, Thinkers360 Author of several books on AI in sales and revenue, including Agentic Revenue Systems and The Single-Handed Unicorn Named clients include Siemens, E.ON, ING, MSC Cruises, Edelman and YPO Master of Arts in Spanish and German Linguistics, University of Hamburg Member, Global Speakers Federation and German Speakers Association Keynote languages: English, German, Spanish Biography Most “AI in sales” content is still tooling content. It explains what platforms exist, how a model can draft an email, where automation removes a click. The harder argument, the one buyers are starting to ask for, is what the commercial organisation looks like when an autonomous agent owns the workflow end to end. Tim Cortinovis works in that argument. His ‘single-handed unicorn’ thesis names something specific: the unit economics of building a large business have changed, because agentic systems now do work that once required headcount. For corporate leaders, the implication is a redesign of how revenue and customer operations are staffed. His most recent book, Agentic Revenue Systems, carries that argument into the enterprise. It frames a three-layer model for revenue teams: human judgment, agentic execution, and governance. Thinkers360 places him in the top ten globally for both Agentic AI and Sales. The credentials sit on top of fifteen years of operating experience in international B2B sales and marketing, primarily in IT and automation. That history shows in the room. Named clients include Siemens, E.ON, ING, MSC Cruises and Edelman, and the work is delivered across English, German and Spanish for European audiences who want practical economics rather than a tour of model capabilities. In Forbes, Michael Ashley described him as a ‘tech visionary’. The more useful description is that he gives a sales leadership team a defensible answer to what AI is actually for in their organisation. Key speaking topics The Agentic Revenue Architecture Agentic AI in sales and revenue operations The single-handed unicorn thesis Sales and marketing automation AI-driven business model redesign Future of work in commercial functions Digital transformation in B2B sales Ideal for Chief Revenue Officers and Chief Commercial Officers running AI transformation in sales Founders and scale-up CEOs rethinking headcount under agentic AI Boards and ExCos asking what AI actually changes about commercial operating models Sales leadership offsites and B2B revenue conferences across Europe and the Americas Audience outcomes A clear position on what agentic AI changes about the structure of a revenue organisation, not just its tools A working vocabulary for the single-handed unicorn argument and where it does and does not apply Specific examples of AI-driven commercial models from companies already operating this way A sharper view of where their own sales function is automatable now versus 18 months out